Today, I'm joined by Hollywood's go-to esthetician, Shani Darden! Shani is a walking result of her incredible products, like her fan-favorite Retinol Reform serum, which quickly grew a large online following and is now featured on Sephora's shelves. In this episode, Shani reveals the process of transforming her service-based business into a powerhouse skincare brand fueled by her inspiring passion, dedication, and the strategic use of social media.Shani shares her top tips on listening to clients to develop specialized solutions, creating packaging that reflects your brand identity, and leveraging your online presence to scale your business. Running both her Beverly Hills flagship studio and her product line, Shani also gives you a peek into how she balances facials, product development, and family time. IN THIS EPISODE:- (3:24) Shani’s initial obsession with skincare and how she translated her passion into a business- (8:01) Why it’s important to have real experts behind skin-care brands - (8:54) How Shani developed her products to be mass-produced - (11:36) Tips for preparing your products for major retailers and knowing when to expand - (15:28) Advice for creating packaging that stands out on the shelves and maintains your brand identity - (18:55) Strategies for starting a product line as a service-based business - (22:32) Ways to optimize social media and press when scaling CONNECT WITH SHANIFollow Shani on InstagramFollow Shani on TikTokLearn more on Shani’s websiteCONNECT WITH TINAFollow me on InstagramLearn more on my websiteListen to more Shelf HelpMentioned in this episode:Get unstuck in your business and join my Founders Circle Membership!Founders CircleLaunch your product strategically and responsibly with guided expertise from Wellspring Studio!Wellspring Studio

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The Men With The Pen return, kicking off the episode with the Pre Write where they discuss Roman Reigns and Solo Sikoa's chances of winning the tag team titles, changing the belt designs, and entrance music for the callups. In the Free Write, they discuss what tag teams should split, what solo stars should be permanently tag wrestlers, when Cody should challenge for a world title, and more. Finally, in the Rewrite, they fantasy book matches for nine different titles and choose from a pool of all of said titles' holders throughout history.