In this episode of This Old Marketing, Joe and Robert discuss Super Bowl commercials, Valentine's cards and Snapchat's all-important IPO. Then, the boys go in-depth into Medium's new subscription model and both agree that Medium has chosen poorly. Rants and raves include dark content marketing and enewsletters.  This week's TOM example: Sarah Spencer Washington.  This week's show links: 8 Things We need To Know About SnapChat’s IPOhttp://adage.com/article/digital/snapchat-sees-copycats-instagram-ipo-threat/307827/ Medium to Launch A Subscription Service Within The Next Quarter https://techcrunch.com/2017/02/02/medium-subscriptions/ EPISODE SPONSOR Content Marketing Institute events: http://contentmarketinginstitute.com/events RANTS AND RAVES http://observer.com/2017/02/i-helped-create-the-milo-trolling-playbook-you-should-stop-playing-right-into-it/ http://www.pubexec.com/post/develop-newsletters-readers-actually-want/ This Old Marketing: Sarah Spencer Washington http://www.acmuseum.org/the-prohibition-era/6/13-madame-washington https://books.google.com/books?id=9Z6vCGbf66YC&pg=PA395&lpg=PA395&dq=sarah+spencer+washington&source=bl&ots=YL6dvUleuc&sig=w3IIzb-55E6mW7IsJn0jX33TVpM&hl=en&sa=X&ved=0ahUKEwjRtK_MrY7SAhXE24MKHSaDBR4Q6AEIRjAH#v=onepage&q=sarah%20spencer%20washington&f=false