Margo chats with friend, author, cocktail connoisseur, and PR expert Beth Nydick. Beth is a former TV producer and New Jersey-based publicity and business strategist who develops entrepreneurs and media personalities, to go from “Undiscovered to Unforgettable”. The term PR can be a bit daunting or may even sound like something you don’t need at this point in your creative career but Beth will assure you that’s not the case. Her definition of PR is creating the opportunity for success for yourself through visibility so while you don’t need the desire to go on the TODAY show to hire a PR person, you could use them to help you find other opportunities.   Margo and Beth discuss: Trusting your own expertise and being an expert of your own experience How to get really clear on your messaging without getting caught up in the wording What it means to create warm leads and why it’s easier than you think The importance of sharing vulnerabilities Removing some of the mystique and confusion around PR Quick, simple tips for creating opportunities for yourself The “7 layers deep” exercise to help you understand your why Why she likes to focusing on making an impact on one person versus the whole world   Beth is a big believer in the power of potential to catapult your business forward. She shows her clients how to intentionally prepare their business and leverage exposure through collaboration and media so they can make their potential possible, increase credibility, and make their mark on the world. Connect with Beth: www.bethnydick.com www.instagram.com/bethnydick https://www.facebook.com/Bethnydick/