In this episode of The Collective Podcast, our host welcomes the inspiring Kayla Ziegich from Socials for Salons. Kayla shares her journey from owning a beauty studio to becoming a social media strategist and educator. She discusses the importance of building genuine relationships with followers, the pitfalls of obsessing over follower counts, and how beauty professionals can create a healthy relationship with social media. Kayla also introduces her innovative "What to Post" cards, designed to help salon owners easily create compelling content. [06:42] - Welcome back to the Collective Podcast with special guest Kayla Ziegich from Socials for Salons. [07:02] - Kayla discusses her journey from beauty studio owner to social media educator. [07:46] - Kayla’s mission: Helping beauty professionals harness the power of social media. [08:06] - The importance of building community over chasing likes and followers. [08:23] - Kayla’s industry journey and how she found her passion in social media marketing. [09:05] - Transitioning from beauty therapy to social media education and strategy. [11:19] - Introduction to “What to Post” cards – A tool for salon owners to simplify content creation. [14:49] - The need for strategy in social media content and how Kayla’s cards help align content with business goals. [16:22] - Discussion on the unhealthy focus on follower counts and its impact on mental health. [18:19] - The power of small, engaged audiences and building brand advocates. [20:29] - The importance of community and brand advocacy over large follower numbers. [23:07] - The mental health impact of chasing followers and the importance of self-worth beyond social media.   If you loved this episode, take a screenshot and tag us in your stories! We love seeing what episode resonates deeply with you!! 🔥  Join our  Collective Voice Event Waitlist for our 2025 Tour waitlist here: https://www.kailahlee.co/collective-voice-waitlist-australian-tour 🔥 Follow the Collective Voice https://www.instagram.com/thecollectivevoice_/ 🔥 Connect with Renee Salon Society https://www.instagram.com/salonsocietyaus/ 🔥 Connect with Kailah Lee https://www.instagram.com/thekailahlee/ 🔥 Connect with our incredible guest Kayla from Socials for Salons https://www.instagram.com/socialsforsalons/ See you in the next episode, Kailah and Renee x