The podcasting landscape has grown exponentially since its humble beginnings. What started as a niche medium has become a global industry with millions of eager listeners and a constant demand for standout content. Meeting these expectations now requires a seamless collaboration across specialized fields — from content creation and marketing to ad sales and audience engagement — all working together to deliver a polished final product. But with so many moving parts and trends shifting rapidly, how do teams stay focused and push creative boundaries at the same time?As a pioneer in the podcasting world, Lex Friedman has witnessed this evolution firsthand. From co-founding podcast networks to leading podcast strategy at Wondery, Lex’s career is a masterclass in navigating change while staying true to the human side of podcasting. Today, as a consultant, he helps creators and companies adapt to the ever-shifting landscape of audio content — and, most importantly, ensures they stay aligned and on track.In this episode, Lex shares his podcasting journey, from the indie beginnings to thriving in the mainstream. He dives into how he balances business and creativity and offers actionable tips for long-term success, like building genuine connections with your audience and staying grounded in an industry that never stops evolving.Timestamps:(2:58) — Lex’s accidental start in podcasting and the industry’s early days(6:33) — Lex’s approach to strategy and balancing creativity with business goals(10:31) — The benefits of having diverse knowledge in podcasting(12:11) — Why passion matters more than trends in creating successful content(15:10) — Current trends in podcasting, and how trends have evolved(16:41) — Harboring authenticity and the value of intimacy(19:19) — Lessons learned from leadership and decision-making(27:41) — Maintaining authenticity alongside growth(31:106) — Networking advice for breaking into the industryLex Friedman on LinkedInWondery

Elon Musk's remarks at the recent Dealbook conference show (inconclusive) evidence that he is actually trying to lower X's valuation to such a point to where he can buy the company back (from debtors) at pennies on the dollar. Synthetic (AI) content is on the rise. Google is having major problems with it, and some (experts) say that over 90 percent of all content will be AI generated by 2026. And finally, should creators (and marketers) start thinking about protecting their digital likeness? The boys say yes. Rants and raves include an interesting move by Weibo and Google paying off publishers. This week's links: Joe's Studio Setup Details Here Elon says "Go F' Yourself" The Rapid Rise of Synthetic Content How Creators Own Their Digital Likeness Weibo and Anonymous Creators Google's Publisher Group Shutting Down This week's sponsors: Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes. Work smarter, not harder at Hubspot.com/campaign-assistant. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

A very special episode where Joe and Robert review their content and marketing predictions from the previous year. Do they make the grade? You need to judge for yourself. TikTok will be banned. Netflix will merge with another streaming platform. LinkedIn will rise to the top. First party data will rule. AI dominates. Google uses AI detector. Content acquisitions on the rise. Recession will be localized to tech only. Cryptopunks and Bored Apes double. Apple will introduce a headset. This week's sponsor: Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers.  Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.  ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Americans set to travel for Memorial Day weekend. Jan 6 rioter heading to prison. Still no deal on debt limit. CBS News Correspondent Monica Rix has tonight's World News Roundup.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As a freelance videographer or photographer in 2023, it's important to stay ahead of the competition and up-to-date on the latest industry trends. Whether you're just starting out or have been in the business for a while, having a good understanding of the current landscape is essential for success. That's why I've put together this list of the top 10 tips for freelance videographers and photographers in 2023. I'll cover everything from the best gear and software to how to use social media to promote your work. Want to come on project freelance? Shoot me an email at [email protected] or on any of my social media: http://beacons.ai/justtheletterk Get 12 fractional shares by joining Webull: https://a.webull.com/B8fJ2rwkXIWCl9tWi2 Mine Crypto on your phone with Bee Network, the world's largest web3 interactive platform. Use my invitation code to join and get 1 Bee for free: justtheletterk. Download at https://j.bee.com/s?a=justtheletterk Mine Pi, a new digital currency developed by Stanford PhDs, with over 35 million members worldwide. To claim your Pi, follow this link https://minepi.com/justtheletterk and use my username (justtheletterk) as your invitation code. I've been using Cash App to send money and spend using the Cash Card. Try it using my code and we’ll each get $5. DGMNRNB  https://cash.app/app/DGMNRNB

In this very special episode, we bring back one of This Old Marketing's most popular episodes: a breakdown of what makes (and breaks) This Old Marketing (the podcast) featuring content entrepreneur Jay Acunzo. This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

The lads, along with special guest Matt Barbot (@BarbotRobot), have rockets in their pockets as they rumble with Steven Spielberg and Tony Kushner’s 2021 adaptation of the musical theater classic: West Side Story. They discuss the complicated legacy of the original musical, the pitfalls of adaptation, and the importance of producing new work in an industry obsessed with refurbishing the old.   Frijoles by Matt Barbot: https://www.youtube.com/watch?v=vtjZU2Cvo74   Matt’s New Play Exchange: https://newplayexchange.org/users/1342/matt-barbot   Buy Matt's Play! https://www.betterworldbooks.com/product/detail/red-bull-shorts-volume-3-1946259152    TWOAPW Patreon: https://www.patreon.com/WorstOfAll   Theme by Brendan Dalton www.brendan-dalton.com https://brendandalton.bandcamp.com

How Much Milk Could a Duel Milker Milk if a Duellist Could Be Milked? and would you put that milk on the Milleni-Yum cereal? This week, we discuss Australian Dominic Toretto, declare an official war between Sub Crew and Dub Crew, watch Chazz Manjome google AMOUNG, and invite Al Roker officially onto the podcast. Watching: Episodes 110-112 (S3 E6-8) of Yu-Gi-Oh! GX Argyle | Audrey | Dan | Max Edited by Sarah. Sorry for boosting the cereal noises so much. Twitter | Discord | YouTube Support the show on Patreon! A Noise Space Podcast

In which the hosts are confronted with how American cartoons of the mid-2000s would appropriate stereotypes of black culture to signify "coolness". like they just did that huh. they thought it was okay huh. We are haunted by the ghost of 2006.... On a lighter note, happy 150th episode! We made it! Congrats us! Watching: Episodes 77-79 (S2 E25-27) of Yu-Gi-Oh! GX Dan | Max | Sarah Edited by Sarah Twitter | Discord | YouTube Support the show on Patreon! A Noise Space Podcast

In this episode you'll hear about the truck driver training offered through Illinois Valley Community College. You'll learn about the opportunities that exist, as well as industry trends. Discover the diverse range of people who are becoming truck drivers, and the various types of jobs that are available.