In this episode, Margo is joined by her very own Social Media Manager, Mackenzie Jones. With a diverse and fascinating creative journey of her own, she has become an invaluable resource for artists and makers seeking to harness the power of social media marketing to propel their artistic careers. She dives into her own creative experience and how she became a self-taught social media expert, fostering authentic connections through different platforms, fostering authentic connections and tons of tangible tips for using social media in your own creative business.    Margo and Mackenzie discuss:  Understanding the social media landscape The challenge of self-promotion that many creatives face How to choose which platforms to use in your business Creating an impactful online presence Brand voice and exposure Common pitfalls she sees creatives (including herself!) make Content pillars Aligning with your audience   Send Mackenzie a DM that says "1:1" @socialcreativebrand to get all the details on her special offering!    Connect with Mackenzie: https://www.instagram.com/socialcreativebrand/   Connect with Margo: www.instagram.com/windowsillchats www.windowsillchats.com www.patreon.com/inthewindowsill