Apps for Winning Awards with Gail Mercer-MacKay, Mercer MacKay Solutions#92. Join me with Gail Mercer-MacKay, the founder and CEO of Mercer-MacKay. They have a unique position in the Microsoft ecosystem: they help Microsoft partners clarify their marketing message and produce compelling digital content that inspires Microsoft customers to take action. Our discussion covers:Why Mercer-MacKay decided to Deploy Microsoft business applications internally.Gail's perspective on choosing a Microsoft business applications partner.The process of building the Minimal Viable Product in just 8 weeks.Hurdles and roadblocks encountered during the development of the tool.ResourcesGail Mercer-MacKay on LinkedInMercer MacKay Solutions - Digital StorytellingDaXaiMicrosoft Partner of the Year AwardsGavriella Schuster on LinkedInStoryBrand bookStoryBrand trainingAmazing Applications podcast page on LinkedInAmazing Applications podcast page on PodchaserScrum for Microsoft Business Apps online course at Customery AcademyAgile Foundations for Microsoft Business Apps free online mini-course at Customery AcademySupport the showCONNECT🌏 Amazing Apps website🟦 Customery on LinkedIn🟦 Neil Benson on LinkedIn MY ONLINE COURSES🚀 Agile Foundations for Microsoft Business Apps 🏉 Scrum for Microsoft Business Apps 📐 Estimating Business Apps Keep experimenting 🧪-Neil
# Marketing Strategy for Microsoft PartnersApproaches and methodologies used by Microsoft partners to effectively communicate their value propositions and engage customers.
