Margo is joined by Arianne Foulks. Arianne is the founder of Aeolidia, a Shopify development agency that's been working with creative shop owners since 2004. Her team blends strategy and design to create super-effective Shopify sites, email marketing, and branding. She is also a popular educator and small business enthusiast. As a champion for creative brands, she has a 17+ year reputation for thoughtful redesigns that help businesses level up. She loves having a problem to solve, and has focused throughout her career on building online homes for fascinating people. She is also a mom of two teenagers, enjoys walking, and always has a pile of books by her bed.   Margo and Arianne discuss: Arianne’s creative history of crafting beaded jewelry and zines in her childhood to transforming the online presence of creative e-commerce businesses How she cultivated her niche in the e-commerce industry The challenges of selling unique products in a market flooded with mass-produced items The power of storytelling in e-commerce. Core values and how they guide Aeolidia the significance of having a minimum viable product continuous evolution of brand voice How and why her team switched to a four day work week how to avoid scope creep and set good expectations when working with clients Using the Entrepreneurial Operating System to run a business   Connect with Arianne: https://aeolidia.com/ https://www.instagram.com/aeolidia/ https://www.linkedin.com/in/ariannefoulks/   Connect with Margo: www.windowsillchats.com www.instagram.com/windowsillchats www.patreon.com/inthewindowsill