PNR 124: Instagram Follows Facebook to Land of Paid SocialIn this episode of #ThisOldMarketing, Joe and Robert discuss Instagram's move to duplicate Facebook's algorithm, making it ever clearer that Instagram will be "pay to play" for most brands. Scott Brinker releases the 2016 Marketing Technology Landscape, and to our surprise, there are almost double the amount of companies from last year. Rants and raves include a look a Disney while this week's TOM example is WeWork Creator Magazine.
This week's stories:
The Death Of Instagram For Brandshttp://techcrunch.com/2016/03/20/the-death-of-instagram-for-brands/?ncid=rss
The Marketing Tech Landscapehttp://marketingland.com/infographic-marketing-technology-landscape-113956We’re At A Tipping Point Against Ad Supported Journalismhttp://mediashift.org/2016/03/are-we-at-a-tipping-point-against-dominance-of-ad-supported-journalism/SPONSOR - GoToWebinar and "5 Steps to Attract Your Target Audience to Your Next Webinar" - http://bit.ly/gotowebinar-attract-audienceRANTS AND RAVESRoberthttp://www.cmo.com.au/article/596632/how-mattel-getting-back-its-creation-brand-roots/
THIS OLD MARKETINGwework creator magazinehttps://creator.wework.com
# Marketing Technology LandscapeScott Brinker's report showcasing the growing number of companies in the marketing technology sector, reflecting the rapid evolution and expansion of marketing tools available to businesses.