If you're contemplating starting a podcast, one crucial factor to consider is your passion for the topic. When a listener recently asked me about launching a history podcast, I emphasized that success isn't about the number of listeners but about having content you genuinely love and a drive to share it. I shared the inspiring story of Zita Christian, who started a podcast about her experiences with dementia—not because she was chasing popularity but because she wanted to help others. Her purpose was so clear that it outweighed any concerns about how many people might tune in.In my experience, understanding your "why" and knowing your audience are essential steps to avoid burnout and keep your podcast journey fulfilling. If you care deeply about your subject and are genuinely committed to serving your listeners, you'll find the motivation you need to push through those initial challenges.Takeaways: Having a strong passion for your podcast topic is essential for long-term success. Understanding your audience is crucial; know who you're creating content for. Your why behind starting the podcast will help you overcome challenges and burnout. Successful podcasters talk about subjects they love, regardless of listener numbers. Content and delivery are the two main pillars of a good podcast. Don’t start a podcast just because it seems cool; ensure you have the drive. Links referenced in this episode:podcastconsultant.comSchool of Podcasting (use the coupon code listener)My Spouse Has DementiaMentioned in this episode:Podcast Hot Seat: We Make Good Podcasts GreatYou are too close to your content. I've missed typos and more. Your content may have some VERY low-hanging fruit. One way to grow your audience is to KEEP people from leaving. Your Audience will thank you! Order now, and get a free month at the School of Podcasting (including unlimited consulting).Podcas Hot SeatThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The podcasting landscape is often clouded by persistent myths that can derail the efforts of even the most dedicated creators. In this enlightening session, Dave Jackson confronts the widely held belief that consistency in episode release is the primary driver of success. While he acknowledges the importance of being reliable in scheduling, he vehemently asserts that the heart of a successful podcast lies in its content. Jackson's philosophy is clear: a compelling episode that resonates with listeners is infinitely more valuable than a mediocre one released on time. "Just be consistent" is not accurate, and will waste your time.Drawing from his extensive experience, Jackson shares insights on cultivating an audience rather than merely accumulating episodes. He emphasizes that many podcasters mistakenly believe that their consistency will impress potential sponsors, but the reality is that advertisers prioritize understanding the audience's size and engagement levels. Jackson encourages listeners to shift their focus from worrying about the number of episodes produced to genuinely understanding and catering to their audience's wants and needs. Through anecdotes and practical advice, Jackson illustrates the importance of audience interaction, such as conducting surveys to gather feedback and adjust content accordingly. He urges podcasters to embrace the challenge of creating high-quality, meaningful content, viewing every setback as a learning opportunity rather than a failure. Ultimately, this episode serves as a powerful reminder that success in podcasting is not just about persistence but about crafting content that engages and resonates with listeners.Takeaways: Consistency in podcasting is important, but content quality is even more crucial for success. Your podcast is merely a tool to build an audience, which is essential for monetization. Focus on understanding your audience's needs and preferences to create valuable content. Many aspiring podcasters misplace their efforts on equipment rather than improving their content. Don't be afraid to ask your audience what they want to hear; feedback is vital. Persistence in producing episodes is admirable, but engagement metrics are what truly matter. Mentioned in this episode:Come to Podindy! A Great One Day EventI will be speaking at Podindy.com where we will combine the power of podcasting to maximize your business and combine it with the magic of AI. This is an person and virtual (if you can't make it). Podcast Hot Seat: We Make Good Podcasts GreatYou are too close to your content. I've missed typos and more. Your content may have some VERY low-hanging fruit. One way to grow your audience is to KEEP people from leaving. Your Audience will thank you! Order now, and get a free month at the School of Podcasting (including unlimited consulting).Podcas Hot SeatThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Navigating the complexities of podcasting can be challenging, especially when faced with self-doubt and external criticism. In a recent discussion, the importance of authenticity in voice and presentation was emphasized, particularly in response to a query from Lisa McLean regarding complaints about her voice as a female Australian podcaster. The host, Dave Jackson, passionately argues against the idea of cloning one’s voice, suggesting that embracing one’s unique identity is far more valuable. He highlights that attempting to mimic someone else or change one’s natural voice can lead to a lack of authenticity, which ultimately hinders the podcasting journey. Instead, he champions the idea that podcasters should focus on being themselves, as this will resonate more with their true audience. Dave elaborates on the notion of target audiences, explaining that not everyone will appreciate every voice or style. He uses relatable examples, like food preferences, to illustrate that personal taste varies widely. Just as some people love Brussels sprouts while others detest them, the same applies to podcasting. It's crucial for podcasters to appreciate that while some listeners may critique their voice, there are plenty more who will appreciate their authenticity and message. This perspective encourages podcasters to cultivate confidence, channel their energy into creating content that reflects who they are, and ultimately ignore naysayers. The episode concludes with an invitation for listeners to seek guidance in their podcasting endeavors, reinforcing the idea that support is available for those willing to embrace their true selves.Takeaways: Trying to be someone you're not makes podcasting harder than it already is. Your voice is fine, so focus on your strengths instead of worrying about complaints. Not everyone will like your podcast, and that's completely okay and normal. Embrace your uniqueness and be yourself; there's no one else like you. If someone dislikes your voice, remember they are not your target audience. Focusing on the people who love your content will boost your confidence and creativity. Links referenced in this episode:schoolofpodcasting.comMentioned in this episode:Come to Podindy! A Great One Day EventI will be speaking at Podindy.com where we will combine the power of podcasting to maximize your business and combine it with the magic of AI. This is an person and virtual (if you can't make it). This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Why would you put a limit on how much someone in your audience would give to you as a way of saying "Thanks" for doing your show? When someone creates a product, they need to ask, "Who is this for, and what problem does this product solve." Today I share my confusion over a tool that is supposed to make it easy to donate to you (it's not hard), and they take 10%Mentioned In This EpisodeBuy Me a CoffeeThe School of PodcastingSchedule a Coaching CallEpisode on Best Tools For Premium ContentLenny.fmMentioned in this episode:Come to Podindy! A Great One Day EventI will be speaking at Podindy.com where we will combine the power of podcasting to maximize your business and combine it with the magic of AI. This is an person and virtual (if you can't make it). This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I saw this question from Stanley Adoyi in a Facebook group and thought I'd use it today. If you have a question you can leave it at www.podcastconsultant.com/voicemailSeasons makes sense in two situations:1. You have a team of 19 flying around the world to do interviews and they are tried.2. You are having so much mental stress that your health and family are affected (and maybe should have thought a little more about your podcast schedule before launch).If you're not in the above two situations, what you are doing is taking your slot in someone's routine and hoping the show they put in YOUR SLOT isn't better than yours. Cause when you come back, if your show isn't better, you're not getting that slot in their routine back.It's not like they get in the car to go to work and say, "Oh Stanley doesn't have a show today. I'll guess I'll drive to work in silence."When I travel, I plan ahead, record two episodes instead of one, and time release. For me (again, not having those two situations above) I've never missed a Monday in 19 years.But I Do Have Seasons For My PodcastIn that situation, I would not recommend releasing them all at once. When you do, sure your audience can binge, but they can't talk about it with anyone because of spoilers.Google likes it when you release quality content on are regular basis. So this is another reason not to release your podcast season all at once.If you're audience is all listening to the latest episode, they can talk about it with each other and ask the most important question, "I wonder what is going to happen next." Avoid Podcast BurnoutSo many people put themselves on track to burnout because they didn't plan their podcast accordingly. I can help you with that, and make sure your show stays consistent in schedule but also in content. I'd love to see what we can do together.Sign up today at www.schoolofpodcasting.com/consultant.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today we're diving into a topic that might not seem connected to podcasting at first glance—McDonald's. When you think of McDonald's, you might picture those golden arches and maybe even crave an Egg McMuffin or those unforgettable fries. But what does McDonald’s have to do with your podcast? Well, today I will break it down for you and show you why McDonald’s consistent success holds valuable lessons for podcasters. So, stick around as we uncover how you can become the McDonald’s of your podcasting niche.Need Help With Your PodcastAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.See schoolofpodcasting.com/consultantThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Last week talked about gear. This week we are talking about being a good guests and finding a good guest.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Have you ever struggled with remote recording tools for your podcast interviews, feeling like they all just seem to fail you? In today's episode, Dave delves into how using the right browser—specifically Chrome—can make all the difference. He also shares insights on popular remote recording platforms like SquadCast and Riverside, explaining why people's opinions on these tools can swing from love to hate in no time flat. Plus, Dave highlights the importance of always having a backup recording to save your interview from potential technical glitches. Tune in for some invaluable tips and discover how Dave’s personal coaching service can help you address your podcasting headaches. If you know someone battling remote recording woes, this episode is a must-share!The Software Crazy CycleIt seems people either love or HATE software. There is a thing I call the software crazy cycle. A company releases software people love it. People want the software to do more.The developers add new features and testThe customers/users find bugs and screams "WE HATE THIS"The company's developers squash the bugs. The listeners say "THIS IS THE BEST."Go to step 2.This is why you will hear people in Facebook groups say they it's the best while others say it's the worst.Ready to Plan Launch and Grow Your Show?Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Mentioned In This EpisodeSquadcastRiversideThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Fraud is a broad legal term that refers to situations where someone is intentionally dishonest in order to receive some kind of benefit from a person, business, or entity. If you sell cookies for a charity that doesn’t exist, that’s fraud.If you use a handicap sticker in your car so you can park up front, but you don’t have a disability. That is fraud When a sponsor pays to get in front of your actual audience and you pay a company to artificially inflate your stats, that is fraud.This Hurts EveryoneNow the sponsor who thinks their product is getting in front of 20,000 people is only getting in front of 5000. So the reaction to the ad campaign is dismal. They don't renew their ad and tell all their other business owner friends how podcast advertising is a waste of money.Legal StealingI had a high school teacher say, "Don't you think if there was a way to steal and not get caught, someone would've discovered it by now?" There is a saying, "Success leaves clues." So does fraud, so when your sponsors show that a large amount of your downloads are coming from browsers, and all of a sudden, you have an audience in a country you can't pronounce, that's a red flag. I've heard of advertising agencies refusing to pay for the campaign after you use a company that promises you to be at the top of the charts. You can't guarantee success in podcasting. There are best practices, but there are no guarantees.Join the School of Podcasting Worry FreeYou can join worry-free and get access to the courses, the community, and unlimited coaching with a 30-day money-back guarantee. Join Today!This show is hosted on This podcast is hosted by Captivate, try it yourself for free. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In today's episode, I talk about the realities of podcast monetization and answer a question that many aspiring podcasters have: "How many downloads do I need to monetize my podcast?"  I'll delve into the sobering truth about audience size and its impact on making money, sharing real-world examples and industry insights. From the challenges of starting with only 100 downloads to the practical benchmarks you should aim for, I'll guide you on setting realistic expectations and focusing on what truly matters—creating compelling content. Whether you're a seasoned podcaster or just starting out, join me as I unfold the secrets to growing your audience and eventually turning your passion into profit. Let's jump right in! READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant  This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today, I want to tackle a common misconception about podcasting—as a quick money maker. Recently, I came across a Reddit post from someone working two jobs, buried in debt, and considering starting a podcast to generate quick cash. Drawing from my own experience with compassion, I explain why podcasting isn't the ideal solution for immediate income. In this episode, I'll explore the realities of podcast monetization, the time and effort needed to build an audience, and offer practical advice for those in financial need. If you're considering starting a podcast hoping to make fast money, you might want to hit pause and reassess. While podcasting can eventually be profitable, it requires significant time, dedication, and strategy.  READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Mentioned In This Episode Profit From Your Podcast - Turn Listeners Into a Livelihood (now available as an audiobook) Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music  This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If your goal is to record a video and then export the audio, that most likely won't work without some tweaking. I explain why in this episode. Video and Audio Have Different Audiences  When I do video today, I know longer introduce myself and explain what I do on YouTube. If they want to learn more about me they can click the name of my channel.  However, in audio we want to let the listener know what the show is about and what the episode is about (typically in around 60 seconds or less).  This means you will have two versions of your show. One for video and another for audio. When You Said, "Let's Add Video" If you were cooking dinner and making burgers and then said, "Oh, let's make fries too," you would add more work to the food prep. Duh, right? Well if you started in audio and then said, "Let's add video" you are also adding additional work (more equipment, more time, more money).  YouTube has an algorithm that must be obeyed if you want major success on YouTube. Podcasting growth is 78% based on word of mouth marketing (per Jacobs Media).  Consequently, you need two different strategies if you don't want to waste your time.  With video, people are measuring STV (seconds to value). In other words, get to the point. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Power of Podcasting Network This podcast is part of the Power of Podcasting Network.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this episode, I explore the process of shutting down a podcast. Drawing from my own experience with ending a long-running show, and what happens when you quit paying your media host. I discuss options for keeping your podcast files accessible and share strategies for smoothly transitioning to a new show if you decide to start fresh. Join me as I offer practical advice on handling the decision to shut down your podcast and ways to retain your audience's support during this transition. What happens if you quit paying your podcast host? How to shut down one show and move to another How to rebrand your show How to archive your files for free. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music    This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I want to explore why you don't need a massive audience to find success with your podcast. I'll share a personal story about attending a Pure Prairie League concert—a band you might recognize for their hit song "Aimee" (but probably don't). Despite performing to a crowd of just 500 in a 600-seat venue, this band exemplifies how a smaller but dedicated audience and multiple streams of income can lead to a financially sustainable career. From ticket sales to merchandise and personal interactions at their merch booth, Pure Prairie League makes a living and has done so for 50 years. I'll highlight the importance of passionate fans and the idea that even 1,000 true fans can make a significant difference.  READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Mentioned In This Episode Pure Prairie League Aimee 1000 True Fans Profit From Your Podcast  This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Welcome to “Your Podcast Consultant,” where every episode brings you actionable insights to elevate your podcasting game. Today, we've got an eye-opening discussion on the crucial differences between pitching and networking – and why knowing your audience is vital. Our host, Dave Jackson, mentions a post he saw from Steve Stewart. I share insider tips on navigating online communities, the intricacies of offering your services without breaking community rules, and why networking within your field can be a goldmine of opportunity. Join us as we dive into the art of making meaningful connections, steering clear of common faux pas, and enhancing your podcast's potential with strategic community engagement. Stay tuned to unlock the secrets of smart networking and avoid looking 'silly' in professional groups.  READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant   Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music  This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today I point out that as cool as AI can be, you need to be careful. You may end up accidentally lying to your audience. My buddy Elsie Escobar made a great point on her show The Feed, and I wanted to bring this topic to you. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Mentioned In This Show Castmagic Capsho Swell Podsqueeze  Chapter Markers: 00:00:00 - Opening  00:00:52 - AI is Handy BUT  00:02:17 - Your Episode Title is a Promise  00:04:57 - Who is Asking for Information About Your Mom?  00:05:18 - What is the Benefit of This Episode?  00:07:23 - Join the School of Podcasting This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Are you ready to start your podcasting journey but feeling overwhelmed by the wide array of microphone options out there? Look no further because this episode, I'm diving into the world of podcasting microphones! In the latest episode of Your Podcast Consultant, I share invaluable insights on choosing the right microphone setup for your podcast. I offer practical advice on why USB microphones are perfect for solo shows or remote guests (but not ALL situations). I also recommends top-quality microphones like the Samsung Q2U, Audio Technica ATR2100X, and the versatile Rode PodMic USB, plus a fantastic recording interface, the Zoom PodTrak P4. I emphasize having the right equipment and recording setup is essential for ensuring high-quality sound and flexibility for your podcasting endeavors. So, whether you're podcasting solo or recording a group conversation, my 19 years of podcasting experience will guid and help you make the best choices for your show. Don't miss out on the opportunity to elevate your podcasting game and avoid the hassle of returning equipment. Click play and follow.   Topics: USB microphones vs. XLR microphones USB microphones are suitable for solo shows and remote guests Challenges of using multiple USB microphones, such as plugging them into a computer Benefits of having microphones with both USB and XLR capabilities Zoom PodTrak P4 as an interface and recorder at the same time. Items Mentioned Samson Q2U ATR 2100X Rode Podmic USB Zoom Podtrak P4 READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - <a title="Your Podcast Consultant on Amazon" href= "https://music.amazon.com/podcasts/2cb9f624-19ad-4647-935b-bb1016dbc177/Your-Podcast-Consultant" target="_blank"...

In this episode, I delve into a creative approach to engage captive audiences in unexpected places. From doctor's waiting rooms to laundromats, I discuss how to captivate bored individuals and introduce them to your podcast. Use a QR Code I walk you through creating a simple QR code linked to your podcast, making it effortless for potential listeners to access your show (See Switchy). I also suggest using a tracking tool to measure the effectiveness of this strategy and even share my success story with a similar offline approach. If you're curious to learn more and explore unconventional ways to connect with your target audience, this episode is a must-listen. Tune in to discover how to maximize your podcast's visibility and reach new listeners in unexpected places. And if you're looking for personalized support with growing or launching your show, I offer valuable guidance through the School of Podcasting. Plus, you can benefit from a worry-free 30-day trial to explore the extensive resources and community available. So, take a chance and uncover potential listeners where you least expect them. Listen to the full episode now and start exploring the possibilities for your podcast. Stay tuned and keep podcasting. Mentioned In This Episode Switchy Link Shortener and Tracker The School of Podcasting www.schoolofpodcasting.com/booklaunchThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today I help you avoid a podcasting headache such as finding out you don't own your show. Summary Podcast ownership and control. 0:00 David Jackson advises maintaining ownership of podcasts by controlling hosting and credit cards. Starting a podcast for a big company with IT control issues. 1:39 Company faces challenges when starting a podcast due to embezzlement by former employee Joey. Control of podcast shows and COVID-related challenges. 3:37 David Jackson discusses the importance of control over one's show in the audio transcript. Trust and payment in podcast editing. 4:39 David Jackson advises podcasters to prioritize trust in their relationships with editors and clients to avoid common pitfalls. Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today's episode, "Unveiling the Truth About Programmatic Ads in Podcasting," is all about diving deep into the world of programmatic advertising for podcasts. We're going to have some fun with math as we explore the payouts and strategies behind programmatic ads. We'll compare host read ads to programmatic ads and see how they stack up in terms of earning potential. Plus, we'll discuss alternative ways to monetize your podcast, such as private podcasts and membership models. Whether you're a seasoned podcaster or just getting started, I've got valuable insights for you on planning, launching, growing, and monetizing your show. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Mentioned In This Episode School of Podcasting Profit From Your Podcast Programmatic Income Calculator (Advertisecast) Supercast Patreon Substack Timeline 00:00 A Better Strategy Than Reruns 00:34 30 Percent Chance 00:58 Raised on Radio 01:33 Host Read Ads 01:45 Programmatic Ads 02:13 400 Downloads 02:35 ADD MORE ADS! 02:57 There are Other Options "Supercast"  04:07 Brand Alignment 04:38 Profit From Your Podcast "Profit From Your Podcast"  04:54 Substack "My Substack Site"  05:40 Be Careful With Free Stuff This show originates from https://www.podcastconsultant.com/165This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this episode of Your Podcast Consultant, I delve into the world of podcast statistics. We explore the obsession with stats and which ones are truly valuable for podcasters. From monthly download figures to completion rates, I provide insight into what metrics matter and why. Get ready to gain a deeper understanding of podcast analytics and how they can impact the success of your show. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant  Timeline 00:00:03 - Opening  00:00:32 - Obsessing Over Stats  00:01:12 - Monthly Stats Are Crap  00:03:13 - What are Good Stats?  00:04:09 - What Stat To Pay Attention To  00:05:35 - Join the School of Podcasting  Mentioned In This Episode podcastsconnect.apple.com (Apple's Dashboard) podcasters.spotify.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Hey there, podcasters! In this episode of Your Podcast Consultant, I delve into an important topic: why you should hold off on starting a podcast until you have a clear vision for your content. Drawing from my extensive 18 years of podcasting experience, I highlight the potential pitfalls of investing in expensive equipment too soon and stress the value of developing compelling podcast ideas first. I share real-life examples and offer practical advice on how to approach podcast planning, launching, and monetization. Plus, we feature a testimonial from Mark Lawley of Practical Prepping that underscores the impact of strategic podcasting. Join me, Dave Jackson, as I guide you through the essential steps to podcasting success. Avoid this mistake! Save Money, Start Smart: The Essential Steps Before Buying Podcast Equipment Key takeaways: 1. Starting a podcast? Don't underestimate the power of planning. Instead of rushing to buy expensive gear, take the time to identify 10 potential topics you're passionate about. Let your enthusiasm guide your direction. 2. Mark Lawley's success story from the Practical Prepping podcast is a testament to starting small and growing steadily. From humble beginnings with a $30 recorder to upgrading to the PodTrak P4, their gradual approach reaped long-term rewards. 3. Seek guidance from a seasoned mentor like Dave Jackson who provides tailored support for podcasters. Whether you need help with planning, launching, or monetizing your podcast, a trustworthy consultant can make all the difference. Mentioned In This Episode School of Podcasting Practical Prepping Show Zoom Podtrak P4 Recorder Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Welcome to this episode of Your Podcast Consultant. I'm your host, Dave Jackson, and today, I'll be sharing some valuable insights on ensuring that you are recording your podcast in the right environment. Using a relatable analogy, I'll discuss the common mistakes podcasters make when selecting recording locations and the impact on their audio quality and overall listener experience. I'll also provide practical advice on equipment choices and highlight the potential dangers of recording while driving. Join me as we explore the key factors that contribute to podcasting success, and learn how to navigate common pitfalls to set your podcast in the right direction. Points: 00:00 Podcasting in a car is good for recording, not driving. 03:43 Record with good equipment, edit on computer. 06:51 Dave Jackson wants to be your podcast consultant. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Mentioned In This Episode Zoom Podtrak P4 Samson Q2U Microphone Audacity Software Libsyn Media Host Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today we talk about the common podcasting dilemma of whether to rerun old episodes or take a break. I offer a fresh perspective on this issue, emphasizing the importance of leveraging previous content in a way that can boost engagement and downloads. I outline a creative strategy for promoting older episodes to listeners, ultimately driving traffic to the podcast's back catalog. With actionable advice and a touch of humor, I  encourage podcasters to think outside the box and make the most of their existing content. Tune in as I share valuable insights and expert tips to help podcasters navigate this recurring challenge. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Mentioned In This Episode Podcast Promotion 101 Launching a Podcast in 2021 Do I Need A Website For My Podcast? How Long Does it Take to Grow Your Podcast Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

On this episode of "Your Podcast Consultant," host Dave Jackson explores the idea of adding new elements to your podcast workflow. From starting a second podcast to venturing into crowdfunding or YouTube, he shares valuable insights and cautionary tales from the world of podcasting. Whether it's managing premium memberships, working with advertisers, or diving into video content, Dave highlights the importance of delivering on promises and managing expectations. Join us to gain actionable tips and strategies for expanding your podcast and learning what it takes to make these ventures successful. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant   Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music   Mentioned In This Episode Supercast Patreon School of PodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Welcome to Your Podcast Consultant, where we dive into small lessons with big value. In this episode, host Dave Jackson delves into the topic of measuring podcast success and the metrics to use. He discusses the importance of aligning your metrics with your podcasting goals and highlights key metrics such as downloads, audience retention, networking, sales, and influence. Dave also sheds light on the power of click tracking tools like Switchy for measuring the success of promotional efforts.  READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant   Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music   Mentioned In This Episode School of Podcasting Switchy Link Tracker Apple's Podcaster Dashboard Spotify's Podcasters Dashboard Amazon's Podcasters Dashboard Can You Say Your Why? Episode  This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this episode of Your Podcast Consultant, host Dave Jackson delves into the enticing offer of having your podcast put on the radio. He shares key considerations and questions to ask when evaluating such opportunities, highlighting the importance of understanding the terms, potential revenue sharing, and audience reach. Dave brings valuable insights into the global reach of podcasts compared to terrestrial radio, and the potential pitfalls of paying for airtime. He also emphasizes the significance of listing your show in various directories to maximize discoverability. Tune in to learn more about navigating opportunities to have your podcast on the radio, and be sure to check the show notes for additional resources and special offers. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant  Mentioned In This Show School of Podcasting Be Listed in the Top Podcast Directories  This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Are you using transcripts for your podcast? Well, hold on! Before you copy and paste, let's talk about using them properly. In this episode of Your Podcast Consultant, Dave Jackson shares valuable insights on transforming your transcripts into engaging content. Learn how to rewrite them for readability, add subheadings for better SEO, and avoid AI mishaps. Remember, it's not just about pleasing Google, it's about captivating your audience. Join the conversation and discover how to use transcripts effectively. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant   Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music   Mentioned in This Episode School of Podcasting Castmagic Capsho SwellThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

We want people to listen to our show. To get them to listen we need to get them to click. To get them to click we need to convince them that they will BENEFIT from listening to your show.  Too often, we explain a feature and not the benefit.  When I was a copier technician I serviced Minolta copiers that had "micro-toner," which was a feature. The benefit was clearer and sharper pictures.  So many times we let our audience know that Tuesday is Tough Love Tuesdays, and Friday are Free For All Fridays Think of it this way, Do you care what box your next Amazon shipment comes in? No, you just want the product to be good. We don’t care how it’s packaged.  So when you’re trying to get people to click, quit leading with these types of “features” and instead lead with the benefits of listening to your show.  Understanding Features  A feature is an attribute or functionality of a product or service. It's what a product does or the use it has. Understanding Benefits A benefit is how a product or service can improve or add value to a customer's life. Benefits answer the question, "What can this product or service do for me?" for consumers. In marketing, it's helpful to describe how a product or service can solve an audience's particular problems. For example, a feature of an oven is that it can fully heat up in five minutes. The benefit of this feature is that it allows you to cook a meal quickly. One-on-one coaching is a feature of the School of Podcasting. The benefit is there can be a bit more accountability and it is less public for those that are shy.  “Insulated” is the feature of a mug. The benefit is it keeps the hot stuff hot, and the cold stay cold. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music  Mentioned In This Episode Tom Webster Article on Explaining Podcasting  This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

You only have so much time, so which should you prioritize first, your show or your guest appearances on other shows? In this episode I emphasize that value and smart promotion are key to growth. I also highlight the need to understand the audience and tailor content to their needs.  Enjoy this short episode filled with great advice. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/ypc Mentioned In This Episode The Ultimate Guide to Hosting and Guesting Podcast Interviews Guide to Podcast Interviews (PDF) Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Daily Podcast Tips  Get daily podcast tips by going to schooolofpodcasting.com/dailyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

today we're diving into the age-old debate of scripted vs. free-form podcasting. Many believe that podcasting falls into two categories: the casual, conversational style made popular by Joe Rogan, and the rigid structure of scripted shows. But what if I told you there's a middle ground? In this episode, we explore that sweet spot we like to call structure, where you can have a clear plan without feeling scripted. We'll discuss the pros and cons of both ends of the spectrum, and I'll even offer some tips on how to make your scripted episodes sound more natural. So whether you're a fan of free form or prefer structure, join me as we uncover the third alternative in podcasting. Let's get started and find the best approach for your show. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/listener   Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music  This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

So someone reached out for help in a Facebook group, and they thought ratings and reviews would help (they don't per Apple), and they were having a hard time getting traction. YouTube and Podcasting So many podcasters think that starting a YouTube version of their show expands their show. What they don't realize is you are creating a SECOND SHOW. Rarely will a person who loves to WATCH come over to your show to LISTEN. Likewise, those who love to listen often don't go to YouTube to watch. I had someone join the School of Podcasting who found me on YouTube and she said, "Oh so you do audio stuff too?" (Um, yeah for 18 years...)  What Is Your First Sting Content? You need to decide if you are a video show FIRST who then strips out the audio? Are you audio FIRST who happens to have video version?  When you try to promote video and audio on the same post it can lead to paralysis through analysis and the potential audience member leaves.  So determine whatever you are (audio/video) and put those players on your site along with buttons to follow/subscribe to your show. Then put a link to your "second sting player."  You Might Spilt Them Up You might consider creating a post with an audio player, and another post with a video player (you could use AI to help generate to versions of the post). Then have a link to "listen" and another link to "Watch" with each link going to either the video or audio version. The bottom line is if you want to grow your audience, you need to make it easy to follow/subscribe on each post so they don't have to keep coming back to your site. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/listener Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music  This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Have you ever felt like you needed to put on a persona to be a successful podcaster? Well, I'm here to tell you that being yourself is the key to creating great content. Drawing from my recent experiences at various speaking gigs, I've noticed a recurring theme - be authentic and vulnerable with your audience.Now, being vulnerable doesn't mean you have to pour your heart out or cry on air. It simply means opening up and sharing bits of yourself that make a deeper connection with your listeners. Imagine that feeling of bonding you have when surrounded by like-minded people. That's the kind of connection you can create with your audience by being authentic.So if you've ever questioned how to act on your podcast or wondered if anyone is really listening, this episode is for you. Let's dive in and discover the power of authenticity in podcasting. I'm Dave Jackson, your podcast consultant, and let's start creating content that truly resonates. Sharing Your True Self If you've ever fired up the microphone and thought, is anybody really listening? I am there with you. When I do the question of the month on the School of Podcasting, I always think, "what if nobody replies?" When you try to be someone you're not, it's hard because it doesn't come easy. When you try to be someone you admire, you will never outdo them as they are just being themselves and it comes naturally.  2023 Top Podcast Influencer Speaking of wondering if anyone was listening... I was floored that I was named one of the top podcasting influencer in 2023. The thing that is quite humbling is this was not a list of names that people picked from, you had to write in my name. I am moved and deeply appreciate anyone who put down my name.   READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/ypc  This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In today's episode, we explore an intriguing topic - the impact of a cute name on your podcast's success. Inside jokes don't work unless you're on the inside. It Sounded Good at the Time A cute name can inadvertently shoot the podcaster in the foot. In this episode, I analyze the show "iCantCU Podcast" and offers his recommendations for improvement. He points out that retaining the word "podcast" in the show's title is unnecessary, as it is already implied.  Furthermore, I emphasize the importance of having a straightforward spelling and avoiding unusual punctuation, as it simplifies searchability and prevents confusion among potential listeners. TRUST ME - You Will Get Tired of Explaining How To Spell Your Name This valuable lesson from his experience at Libsyn, a company whose name often requires clarification. He advises against getting too cute with the show's title, as it can become a source of frustration when constantly explaining it to others. The episode also explores the significance of having a clear tagline or description to convey the podcast's content. By adding a colon and a tagline, the podcast creator can effectively communicate that their show showcases the abilities of blind individuals to the sighted world. They Have to Find You To Click You Drawing an interesting parallel to the world of YouTube, Dave highlights the importance of a compelling title to attract potential listeners. He shares insights from a successful YouTuber, Mister Beast, who emphasizes the significance of engaging titles and thumbnails to entice viewers. The same principle applies to podcasting - an obvious and intriguing title can greatly increase the chances of attracting listeners. Finally, if you need assistance brainstorming podcast names I can help. By joining the School of Podcasting community, you gain access to a supportive network of podcasters, step-by-step tutorials, and unlimited one-on-one consulting with Dave himself.So if you're ready to take your podcast to the next level, head over to schoolofpodcasting.com/ypco and join us today!This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In today's episode, we are diving into the world of the magical community. Join me as we explore the importance of unity, finding the perfect software to enhance your podcasting journey and the power of finding your niche. Get ready to unlock the secrets of creating engaging and successful content as we navigate the fascinating world of podcasting. So grab your headphones and let's get started!   " if you hang around guys that play with video all day, you're probably gonna end up playing with video" - Dave Jackson The power of unity and how it can transform your podcasting journey is amazing. I looked into the importance of having a like-minded community, where everyone shares the same goals and insights. Trust me, it makes all the difference!  I know we want to be liked by everyone, but that's not realistic. It's also OK not to be liked by everyone. I have a name for those people, "Not my target audience."  I recently bought a Mac mini, and that means I can now use Ecamm Live. When I first started using it, I felt like Dorothy in The Wizard of Oz going from black and white to color. I've used Streamyard for years, and it's a good product. If I only had a PC I would still be using it.  I like options, and Ecamm Live gives you those. As an educator, typically, options come at the expense of a learning curve, and I was surprised by how intuitive this software it. But I'm not really here to talk about the software. I want to talk about difficult choices and the Ecamm Community. I'm sure over the years, Ecamm has had MILLIONS of PC users begging them to make a version of their PC, and yet they haven't. While this surely costs them some income, it also enables them to do the following: Develop for ONE platform Make your software rock solid because you only deal with one platform. You can integrate easier because everyone's computer is much more similar. So when you start building a community, you need to figure out who will be in your community, but the more difficult but necessary thing you need to do is figure out who will NOT be in your community. This will upset some people, and that is OK. They can go build their own community.  Double down on the people who want your content. Serve those who are already consuming your content.  Speaking of Communities In addition to having step by step tutorials (in bite-sized chunks) and UNLIMITED one-on-one consulting with me, I love, love, and love the brilliant podcasting minds in the School of Podcasting community.  You can join now with a 30-day money-back guarantee. Mentioned In This Episode Ecamm Live StreamYard Dave's YouTube Channel School of Podcasting   See you on the inside. Go Podcasting! I may financially benefit from some of the links in this episode, but the price is the

Today we are talking about people who may not be a fan of their voice because it sounds different, or weird, and I want to let you know how that is a good thing. Think about this: Steve Nicks Bob Dylan Louis Armstrong Axl Rose Lane Stanely Ozzy Osbourne Geddy Lee Amy Lee Michael Jackson Chris Stapleton Tom Petty All of the singers have very identifiable voices. They instantly stand out, and you either love them or hate them, and either is OK. So if you've had people say things about your voice (maybe it's too high or too low), it's yours, and you should embrace it. But What If I DON'T Have a Unique Voice? You don't have to have a unique sounding voice to be successful in podcasting. Your "Voice" is more than the tone of your voice. It's your background, your history, and your experiences that shape your opinions, and your opinions are YOURS and people want to hear them. Jelly Roll is a singer who had a horrible childhood. However, in the documentary on Hulu, you see where his music resonates with others who have had a childhood that wasn't all puppy dogs and rainbows.  You have something to say, and to not get it out into the world is something to grieve over. I can help you be heard. Go to www.schoolfpodcasting.com/ypco to save on a monthly or yearly subscription.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today we're diving deep into the world of podcast growth and unraveling the secrets behind creating a successful show. I'm tackling the podcast growth equation and providing valuable insights for all you aspiring podcasters out there. Whether you're just starting out or looking to take your podcast to the next level, we've got you covered. We'll be breaking down the key elements that contribute to podcast growth, sharing practical tips, and shedding light on some common pitfalls to avoid. From clarifying your podcast goals and identifying your target audience to crafting compelling content, we'll explore it all. We'll also dive into the importance of building relationships with your audience, seeking feedback, and making strategic decisions when it comes to monetization. It's not the tech. You can use a Samson Q2U or an Audio Technica ATR2100X microphone (both under 100) Figure out WHY you are podcasting (be seen as an expert, make money, get the word out, grow your network...) Figure out WHO your audience is. Get specific. For example, "widows" is not specific enough, as a 70-year-old widow is different than a 32-year-old widow who lost their partner in a war. Then figure out WHAT to talk about that will hold the attention of the WHO and inspire them in a way that helps you achieve your why. Get ready to do it for free for a few years if the goal is monetization. Less than 10% of podcasts have enough downloads to get "big" sponsors. If your show has a hyper niche topic, you might have a better chance as your niche will eliminate the need for GIANT numbers (10K downloads per episode) because you have the RIGHT people listening. Starring at your stats will not make your downloads grow. Starring at your audience will. Spend $100 on a mic and 100 hours getting to know your audience. It is a marathon, not a sprint. Most podcast promotion (social) brings in a trickle. Go to where your audience is and make friends. THEN tell them about your show. You grow your show one listener at a time. Ask your audience to share and have links to Apple, Spotify, Google, and Amazon on YOUR website (and yes, you need one). Don't promote your show until you have someone not named Mom to listen to it and give you honest feedback. Go into recording the first episodes knowing you will delete most of them. Authors have rough drafts. Athletes have pre-season. The first thing(s) you record will need some tweaking. When picking names either for your show or episodes ask yourself, "What would make the audience click more?" It's not the media host. While some hosts have easier-to-use interfaces and make promotion easier, in the end, it is your content that grows the audience. The equation for downloads is downloads = value X promotion. No amount of promotion will grow a bad show. The second Avengers movie still had a marketing budget, and everyone in the world was waiting for it. You need to promote your show, "Building it and they will come" is a bald-faced lie. Mentioned in This Episode Rode PodMic USB READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at <a title= "Join the School of Podcasting - Start Your Podcast" href= "https://www.schoolofpodcasting.com/ypc" target="_blank" rel=...

In this week's episode of Your Podcast Consultant, I play a clip of Sting on the Tonight show with Jimmy Fallon.  Sting and The Police started out playing to a small audience, just like many of us. There were three people in the audience.  One of them was a DJ who started playing their music which helped them gain traction. Dave reflects on his own experience playing in a band with a small audience but landing a highly profitable gig for a birthday party. The lesson here is that a small audience can still have a big impact. So, why should you focus on the quality of your audience rather than the number of downloads? Dave explains that the number of downloads alone doesn't determine the success of your podcast. Instead, he encourages you to visualize the size of your audience using Google Images. Remember, these are real people choosing to listen to your show, and their engagement and feedback are what truly matter. Listeners have the power to delete or unsubscribe, so it's crucial to have the right people engaged. Don't get discouraged by low download numbers. Remember, the people who are listening are giving you their time, and that is valuable. Each listener represents an opportunity for your podcast to make an impact. If you're seeking expert guidance in launching, planning, growing, and monetizing your podcast, Dave Jackson wants to be your go-to podcast consultant. Visit schoolofpodcasting.com/ypc to access our services, including a private mastermind group and one-on-one coaching. Don't let the numbers discourage you. Focus on quality, engagement, and the value you bring to your listeners. Join our podcasting community and let us help you take your show to new heights.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Are you a coach wondering if starting a podcast is worth the effort? Look no further! Podcasting offers an array of compelling reasons for coaches to take the plunge and hit the airwaves. From establishing thought leadership and expanding reach to building trust and showcasing authenticity, a podcast can be a game-changer for coaches looking to make a mark in their industry. In this blog post, we'll explore the top reasons why coaches should consider launching a podcast and how it can benefit their coaching practice. Let's dive in and discover the exciting possibilities that await in the world of podcasting for coaches. READY TO START YOUR PODCAST? When you join the School of Podcasting, you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/ypc It comes with a 30-day Money-Back Guarentee  Why Aren't You Using Podcasting For Your Coaching Business? You Will Be Seen As a Thought Leader You Reach a Global Audience to An Audience That is Growing Build Your Trust and Credibility Showcase Your Personality and Build Stronger Connections Network: Talk to people you have no business talking to... Continuing Education Boost Your Ability to "Roll with the Punches" Create leads who are better educated and ready to take action This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Don't Be Afraid of the Truth: The Value of Outside Opinions for Podcast Improvement On this episode of Your Podcast Consultant, Dave Jackson offers sage advice for aspiring and established podcasters. He discusses the importance of prioritizing a good podcast over advertising, seeking honest feedback, and improving based on listener input. Dave also talks about the role of word-of-mouth referrals in a podcast's success and cautions against assuming heavy marketing will guarantee success. Additionally, he shares personal anecdotes about his health and weight loss journey, as well as his experience as a podcast consultant.  Tune in for valuable insights and practical tips to make your podcast stand out in a crowded market. Key Points How Fear Almost Cost Me My Health Seeking an honest opinion about a podcast from people who aren't friends or family Caution in assuming that heavy marketing will guarantee success for a podcast You can't fix something if you aren't aware it's broken. Quote: "And none of my friends told me that Dave, you, you like are singing way outside your range. And so consequently, I couldn't fix it because nobody would tell me the truth." READY TO START YOUR PODCAST? When you join the School of Podcasting, you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/listener  This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

We've spoken about how ChatGPT can RUIN your integrity; well, it is stating that it is only going to get A LOT worse. This reminds me of the band Queen who made sure everyone who listened knew that what you were hearing was from a guitar, a piano, bass, drums and vocals. Their guitarist Brian May wanted people to know that the "outside the box" sounds were indeed his guitar. What does this have to do with Podcasting?  A podcast hosting company today put out a blog post explaining how "Podcasting had a discoverability issue in the 90's..." I bet it did as podcasting didn't really exist until 2004 (the technology existed around 2000 when Dave Winer and Adam Curry merged RSS and an enclosure tag). So do I believe anything from this host? Not anymore. They hired a robot.  I'm Not Anti ChatGPT I've used ChaptGPT to "brainstorm" a little or create a summary of an episode. For me (someone who doesn't have a hard time writing or coming up with content), it takes just as much time to rewrite a ChatGPT penned summary as it would to write it myself.  But chatgpt is going to get better, and I see this as the first drop of water from a giant flood that is going to drown us all in mediocre, long content that doesn't have any real takeaways.  So, in the same way that Queen had a "No Synths" line on their early albums, I may start putting "No AI Was Used During the Making of This Episode."  Why Are My Stat Numbers So Different? When you look at your download numbers from your media host like Libsyn Captivate, Buzzsprout, Blubrry, etc (see free course that compares them), and then look at your number in Podcasts Connect from Apple or Spotify for Podcasters, you will see where your numbers are much lower. Why? When you look at your numbers in your media host, you are seeing the activity from ALL the apps. When you login to Apple's dashboard, you are only seeing activity from the Apple Podcasts app. Likewise, Spotify's numbers will only show Spotify App listens/downloads.  In those portals, you get additional stats like how far people listen, the number of followers, and how far people have listened.  So to get the big picture, use your media host's numbers and to see how far people listen use the different app portals. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/listener   Mentioned In This Episode Libsyn (use coupon code sopfree to get 1 free month) Captivate Buzzsprout Blubrry Schedule a Coaching Session Join the School of Podcasting <a title="Free Podcast Classes" href=...

Many people think transcriptions are only for making it easy for the hearing impaired to consume your content (and that is ONE way you can use transcripts), but there are other ways to use transcriptions. Topics Covered • The use of robots in podcast production • AI tools for podcasting • Transcription services and their multiple uses • Closed captions in podcasting • Importance of proper use of transcripts and SEO Different Uses of Podcast Transcripts Transcripts can serve many different purposes in podcasting. Here are a few ways they can be used: 1. Closed captions: Transcripts can be used to create closed captions, which improves accessibility for hearing-impaired audiences. 2. Content editing: Transcripts can be used as a tool for editing podcast content. By reviewing the transcript, podcasters can identify areas of the episode that need improvement or clarification. 3. Quote pulling: Transcripts can also be used to pull quotes from the episode for promotional or marketing purposes. 4. SEO improvement: Transcripts can improve search engine optimization by providing text content that search engines can crawl and understand. 5. Alternative content consumption: Some listeners prefer to read transcripts rather than listen to the entire episode, so transcripts can provide an alternative way for audiences to consume the content. It's important to note that unedited transcripts may not make sense and could actually hurt SEO if used for episode descriptions, so it's important to edit transcripts before using them for any purpose. An Evolving Space The one thing that is staying the same in this space is CHANGE. There were over 1000 tools based on AI released in April. So by the time you read this, the apps I'm mentioning will have added updates, and there will probably be updates in about 10 minutes. This makes it VERY hard (if not impossible) to pick a "Best one". Capsho has the highest price if you want all the bells and whistles, and CastMagic is the best deal right now with a lifetime deal on Appsumo. How I Saved 40 Minutes Editing One Episode I got permission to play a part of another podcast. I said, hey, can I take this clip from your show and play it in mine? And they're like, "Yeah, that's fine," except it was a 50-minute episode, and I couldn't remember where that clip was. I ran it up through Otter, had it, transcribed it, and I searched for the phrase I was looking for, and there it was. And I could see where it was near the end of the show. So I saved at least 40 minutes looking for a certain part of the episode that I would use. Show Edits In a Google Doc You could take your transcript, and in the Google Doc there is a highlighter, and you could mark your edits on the screen and share the link with your editor.  Easier to Spot "Pull Quotes" You can read an episode faster than listening to it, so when you are listening for pull quotes, you can spot these easier with transcripts. Mentioned In This Episode Otter Capsho CastMagic <a title="Swellai"...

In this episode, Dave Jackson, the podcast consultant, draws a parallel between learning how to drive a car and starting a podcast. He observes that some aspiring podcasters struggle to figure out what to talk about and advises them not to worry about it too much. Instead, he recommends that they start recording themselves, either on their phone or with a basic microphone, to get comfortable being behind the microphone. He argues that, like learning to drive, starting a podcast is a process of gradually gaining confidence and skill, and that it's okay not to know where you want to go initially. It's OK TO Be Unsure Starting a podcast can be a daunting task, especially if you're not sure what you want to talk about. Many people feel the urge to get their voice out there, but they don't have a clear direction. This can be frustrating, as it can be difficult to get started when you don't have a plan. However, I believe that you should still get behind the microphone, even if you don't know what you want to talk about.  Just like learning to drive a car, it's important to get comfortable behind the wheel before you hit the open road. To do this, you can record into your phone or buy a microphone like a Samson Q2U for less than $100. This allows you to get used to speaking and recording without having to worry about releasing what you record. You can practice and delete recordings until you feel comfortable.  You Don't Have to Release Everything Your Record It's also important to remember that you don't have to put out everything you record. You don't want to release boring content, and it's okay to delete something if it's not up to par. I've been podcasting for 18 years, and I still listen to my recordings before I make them public. I recently had an issue where the music was too loud and I couldn't hear what I was saying, so I had to go back and fix it.  Overall, you don't have to be perfect when you start podcasting. Everyone learns at their own pace, and it's important to focus on your own progress. If you're stuck, there are plenty of resources out there to help you. I offer a 30-day money-back guarantee if you need help, and I'm here to be your podcast consultant. So don't be afraid to get behind the microphone and start podcasting confidently. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/listener  This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

As someone who has been helping people understand technology for over 20 years, I'm here to say words matter. Today I help you understand two confusing terms floating around the podcasting space so you can stop confusing your audience.  Show Notes Show notes is a phrase I'm going to swap out for "Episode Description." We know what a show is. We know what notes are, but your listener may not understand what it means when you put them together. Podcasters created this phrase, and most podcasters understand the phrase. Listeners may be a bit confused. If you add a little more clarity, they may avoid being confused. By calling the description of your episode the "Episode Description" may lead to less confusion. YouTube Podcast Youtube launched a "feature" to turn your YouTube playlist into a "Podcast." To this, I say, Just because there is a mouse in the cookie jar doesn't mean it's a cookie." You need an RSS feed to be a podcast.  Yes, YouTubers create content. But they are no podcasters. They are YouTubers. Technically we are all content creators. Mentioned In This Episode Profit From Your Podcast Book Capsho (AI Transcription) Swell AI (AI Transcription) READY TO START YOUR PODCAST? When you join the School of Podcasting, you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/listener   Timeline 00:00:08 - Words Matter (Opening)  00:00:53 - Show Notes  00:02:28 - The Most Upsetting Mistake  00:03:21 - What Else Do You Put In Your Episode Description?  00:03:52 - Google Wants GOOD Words  00:05:06 - AI Tools Need a Human Touch  00:05:24 - Your Episode Description is a Blog Post  00:06:13 - A Mouse in the Cookie Jar  00:07:47 - Embrace being a "Youtuber"  00:08:20 - Why Do I Care?  00:08:44 - Join the School of Podcasting This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Podcasting is an exciting way to share your ideas and passions with the world. But if you’re looking to monetize your podcast, then you need to have an audience. Unfortunately, many aspiring podcasters think that just by podcasting for a certain amount of time, they will be able to make money. This is not the case. As Dave Jackson, the honest podcast consultant, explains, you can’t monetize dust. To make money from your podcast, you need to have a sizable audience. While there are some rare occasions where you can make money with a small audience, the reality is that most podcasters need at least 10,000 downloads per episode to attract big sponsors. Unfortunately, only 10% of podcasters get 10,000 downloads per episode. The good news is that there are other ways to monetize your podcast besides advertising. Affiliate marketing, crowdfunding, and donations are all viable options (see the book Profit From Your Podcast). You also don’t have to make money from your podcast. If you’re doing it for fun, that’s perfectly fine. The key to monetizing your podcast is to grow your audience. If you have a small audience, you won’t be able to attract sponsors or make money from your podcast. You must focus on growing your audience and building relationships with your listeners. If you need help, you can sign up for my Podcast Consultant service. I'm truly not trying to crush your dreams and aspirations. I just want you to have accurate information for your to base your choices. Just because you have less than 10,000 downloads per episode doesn't mean you can't have a sponsor. I get between two and three thousand downloads per episode of the School of Podcasting. I've had sponsors in the past that wanted to reach podcasters. I prefer to be my own sponsor (as it is more lucrative).  In conclusion, if you want to monetize your podcast, you must grow your audience. This will take time and effort, but it’s worth it in the end. With the right strategies and patience, you can turn your podcast into a profitable business. Do You Have a Podcast Plan? Creating a podcast plan is essential for success. Your plan should include a list of topics you want to cover, as well as a schedule for releasing episodes. You should also decide how to monetize your podcast, such as through sponsorships, advertising, or selling merchandise. Additionally, you should create a marketing strategy to promote your podcast and reach your target audience. This could include creating a website, engaging with listeners on social media, and leveraging influencers.  It’s also important to have a plan for dealing with any challenges. This could include dealing with technical issues, such as audio quality, or responding to negative feedback. Additionally, you should have a plan for how you’ll grow your audience. This could include guest appearances on other podcasts, running contests, or creating a referral program.  Finally, it’s important to have a plan for staying motivated. This could include setting goals, creating a timeline for achieving them, and rewarding yourself when you reach them. It’s also important to have a supportive team that can help you stay on track. A podcast consultant can be a great way to get advice and support. Need Help With Your Podcast? Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our...

This is one of the most frequently asked questions about podcasting. I hear things like: But I'm a small show My podcast doesn't make any money I'm only playing (X amount of time) I bought the CD The reality is, it doesn't matter. You need permission from the songwriter, the performer, and whoever owns the mechanical rights (typically a record label). The problem is podcasts are downloadable. If they were streaming only, but because their not they don't fall under the same situation where a soundscape account could make you legal. Then throw on top of it that podcastin is global so what is legal in the US might be different in another country.  My friend Steve Stewart for a takedown notice from Spotify. (see tweet). These episodes from 2012-2014 and he just now getting notices.  The authors of the book Reclaiming Fair Use: How to Put Balance Back in Copyright might say it is fine as he didn't gave away the full song. However, when you use it as a bed (think soundtrack), things get murky. What I've seen people do is have a musician listen to the song they like and make one very similar to the original, and use it for their show.  There are places such as Music Radio Creative, Fiverr where you can hire people to write your own jingle. It won't be $5, but if you buy a logo at some place like Audio Jungle, it is often under $20 and then you can hire someone to do just a voice-over and put them together yourself. In the end, I would just stay away from playing unlicensed music (fair use or not). READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/ypc  This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Audio Over Video .When it comes to promoting your podcast, it is important to consider which medium you should use: audio or video. While video may seem more attractive, due to its visual appeal, audio is actually the more effective way to promote yourself. One of the main reasons to promote audio over video is because there are more opportunities to listen than there are to watch. People can listen to your podcast while they are driving, working, or doing other activities that don't allow them to watch a video. Additionally, audio files are generally much smaller than video files, which makes them easier to host and share. Another reason to promote audio over video is that it is often more cost-effective. Video requires additional equipment, such as lighting and editing software, which can be expensive. Additionally, video production and editing can be time-consuming, adding to the cost. Finally, audio is often more accessible than video. Not everyone has access to a device that can play video, but most people can access audio. Additionally, audio is more widely accepted in podcast apps, while some apps only stream the audio from video podcasts. In conclusion, when it comes to promoting your podcast, audio is the more practical option. It is more accessible, cost-effective, and has more opportunities for people to listen. While video can be an effective medium for some podcasts, audio is the better option for most. Audio Out Performs Video A famous comedian started a podcast that he wanted to be video only. He was talked into providing an audio option as well. When the show was launched the comedian's team only promoted the video version of the show and ignored the audio. Yet, the audio podcast out-performed the video version ten to one.  When Podcasters Launch a YouTube Channel A podcaster may think they are going to get more people to listen to their show on Youtube. Youtube viewers like to watch, so instead of growing your podcast audience, you are starting a Youtube channel from scratch. I had someone joined the School of Podcasting and said, "Oh you do audio stuff too?" (um, yeah for 17 years). So you will be growing a second audience.    Starting with Audio AND Video Can Burn You Out When you are a brand new content creator, it is hard to get into your rhythm. When you throw in video with lighting, backdrops, cameras and more, you can get overwhelmed very easily. Start with audio podcasting.  When it comes to podcasting, audio is the most accessible medium. It is easier to produce and doesn’t require expensive equipment or extensive knowledge of video production. Additionally, audio podcasts are easier to consume. They can be listened to while doing other activities, such as driving, cleaning, or exercising. This makes them more appealing to a wider audience. Audio podcasts are also more cost-effective than video podcasts. They require fewer resources, both in terms of equipment and personnel. This makes them a more viable option for those with limited budgets. Additionally, audio podcasts can be produced more quickly than video podcasts, meaning they can be released more frequently. Finally, audio podcasts have more opportunities for people to listen. They can be shared more easily, and they can be published on more platforms. This makes them more accessible to a wider audience. Additionally, audio podcasts can be more engaging than video podcasts. They are more intimate, allowing the listener to connect more easily with the host and the content. When it comes to podcasting, starting with audio is the best option for most people. It is more accessible, cost-effective, and has more opportunities for people to listen. While video can be an effective medium for some podcasts, audio is the better option for most.  This podcast uses the following third-party services for analysis:...

AI is a Superpower. AI is often referred to as a superpower, and for good reason. AI has the potential to revolutionize the way we interact with technology and dramatically change the way we live. From the ability to do our laundry to writing scripts and designing artwork, AI is quickly becoming a part of our everyday lives. The possibilities of AI are truly incredible. With AI, we can now ask it to write a script, create artwork, or even write a business plan. Chat GDP is a perfect example of this. It is an AI-enabled program that can write titles, blog posts, and even timestamp audio. It can even julienne! AI is changing the way we interact with technology and is quickly becoming an invaluable tool. However, AI is not quite ready to replace humans just yet. While AI can produce impressive results, it still needs some tweaking. AI cannot replicate humans' unique personalities, and this personal touch can make all the difference. AI is also prone to errors, as seen when a celebrity asked it how tall he was, and it got it wrong. In the end, AI is not an employee but an assistant. It can be used to help us come up with ideas, shape our ideas, and even grow our audience. It can be incredibly useful, but it still needs some human input. AI is a superpower, but it still needs some help from humans to reach its full potential. Start a Podcast Community. Are you ready to join the School of Podcasting? It provides a safe space for podcasters to come together, ask questions, and get help from one another. It also provides a platform for podcast creators to share their knowledge and experiences with others. This kind of community can be incredibly valuable and can help grow a podcast’s audience. The School of Podcasting (Dave’s membership site) provides a safe space for podcast creators to ask questions and get help from one another. Dave also provides a lot of support and guidance to his members, smothering them with attention to get them going in the right direction. This kind of support is invaluable and can help podcast creators reach their full potential. Join the School of Podcasting Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Not sure? That's OK, as you have a 30-day money-back guarantee. Join Today Mentioned in this Episode Capsho Swell AI Word Hero Chat GBT P.S. the first 5 paragraphs were written by Swell AI and tweaked by me.This podcast uses the following...

In this episode of the School of Podcasting, Dave Jackson shares his experiences with buying podcasting equipment and provides tips on how to make purchasing decisions that will help your podcast grow. He explains how he was able to save himself over a thousand dollars by setting logical criteria. Dave also evaluates YouTube product reviews and discusses Elgato and Logic-Tech webcams and their prices. JOIN THE SCHOOL OF PODCASTING Join worry free at www.schoolofpodcasting.com/ypc MENTIONED IN THIS EPISODE Sony ZV-1 Sony ZV-10 Elgato FacecamThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy