In this episode, I sit down with Gabe Cox to dive into the pros and cons of podcasting and YouTube as strategies for long-form content marketing. We explore some of the key differences between the two platforms, like discoverability, searchability, and algorithm leverage, and I share why I believe YouTube often offers more reliable growth potential. Gabe and I discuss how YouTube’s algorithm and monetization options can help you generate passive visibility and income, while podcasting excels at fostering deeper connections with a smaller, more dedicated audience. If you’re wondering which platform is right for you or how to get started, tune in for practical tips and insights into the initial growth and lasting benefits each platform offers.Listen to the full episode to hear:How podcasting and YouTube compare in terms of discoverability, searchability, and audience growth potential.Why YouTube’s algorithm and monetization features can create more passive visibility and income.The unique strength of podcasting in building deeper, more loyal audience connections.Practical tips on getting started with YouTube and maximizing early growth on both platforms.FREE Resources to Grow Your Online Business:YouTube Workshop: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode of Work Less, Earn More, I had the pleasure of interviewing Katie Richardson, the founder of the multi-million dollar brand, Puj. Katie shared the incredible journey behind her baby and childcare products, from the challenges of development to the breakthrough moments that brought her brand to life. Hearing her story firsthand, I was inspired by the mindset and perseverance that helped her overcome obstacles and turn her vision into reality. Katie also opened up about her decision to step away from Pudge and how she’s since transitioned to coaching other entrepreneurs. Our conversation is full of valuable insights for anyone looking to bring a product to market or navigate their own entrepreneurial path. I can’t wait for you to hear Katie’s story and the lessons she’s learned along the way!Listen to the full episode to hear:Katie’s journey of creating and growing a successful baby and childcare brand, Pudge.The mindset shifts and perseverance needed to overcome entrepreneurial challenges.Practical advice on bringing a product to market and navigating the obstacles along the way.Insights into Katie’s transition from running her brand to coaching other entrepreneurs.FREE Resources to Grow Your Online Business:The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I’m diving into some big questions online entrepreneurs are asking about the impact of AI and all the free content flooding the internet. I’ll be sharing strategies to help you keep your business profitable—from leveling up your marketing skills to adding a personal touch, like coaching and community, to your digital products. We’ll also explore how offering tools and done-for-you resources can help you meet market needs and diversify your income. Join me for practical insights on how to adapt and thrive in your online business for the long haul.Listen to the full episode to hear:How to stay profitable as an online entrepreneur despite the rise of AI and free contentKey ways to improve your marketing skills for a competitive edgeAdding value to digital products with personal elements like coaching and communityNew ideas for diversifying income by selling tools and done-for-you resourcesFREE Resources to Grow Your Online Business:The 100K Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-inWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today’s episode, I sit down with Josh Haynam, the co-founder of Interact, a $3 million/year software company that’s revolutionizing how businesses generate leads through online quizzes.Josh and I dive deep into how he bootstrapped Interact from the ground up (without outside funding) and scaled it to seven figures. He shares his journey from a struggling entrepreneur to building a thriving software company that helps businesses create engaging quizzes to attract and convert leads.We also talk about why quizzes are such powerful tools for lead generation and how you can use them to grow your email list and increase sales. Plus, we explore how artificial intelligence is transforming the quiz creation process, making it easier than ever to craft personalized and effective quizzes for your audience.If you’re an entrepreneur looking to generate more leads, or if you’re interested in the intersection of AI and marketing, this episode is packed with valuable insights that you won’t want to miss.Listen to the full episode to hear:How Josh bootstrapped Interact to $3M/year without investorsWhy quizzes are a game-changer for lead generation and audience engagementPractical strategies for building quizzes that convertHow AI is shaping the future of quiz creationFREE Resources to Grow Your Online Business:The $100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-inLearn more about Josh: https://www.tryinteract.com/blog/author/josh-haynam/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, Gillian Perkins is joined by success coach Gabe Cox to explore why YouTube remains the top platform for audience growth in 2025. They discuss how YouTube’s unique features, including its powerful algorithm and the lasting value of video content, make it an unbeatable tool for building an engaged audience. Whether you're new to YouTube or looking to grow your existing channel, they provide practical tips to get started, even with limited time or resources.Listen to the full episode to hear:Learn the key advantages that set YouTube apart from other platforms, especially for long-term audience growth.Discover how video allows for deeper engagement and connection with your audience compared to other forms of content.Insights on how YouTube’s algorithm can work in your favor, helping your content get discovered by more people.Actionable advice on launching and growing your YouTube channel, even if you’re working with limited time, money, or equipment.FREE Resources to Grow Your Online Business:3 SECRETS TO REACH 1,000 SUBSCRIBERS AND GET MONETIZED IN JUST 3 MONTHS: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, Mallory Rowan shares the story of how she turned a university project into a thriving lifestyle apparel company, all inspired by her journey as a powerlifter. Mallory dives into the importance of building a strong community, testing products on a small scale, and using social causes to connect with niche markets.She also opens up about the challenges of rapid growth, from managing inventory to balancing her time as a student entrepreneur. Now focusing on online business, Mallory talks about the power of aligning your business with your personal values, creating multiple revenue streams, and avoiding burnout by prioritizing non-negotiables and building a supportive team.You’ll also hear her tips for using Instagram to grow a business and how to strike the right balance between different types of content to keep your audience engaged.Listen to the full episode to hear:How to avoid burnout by setting personal non-negotiables and building a supportive team.Mallory's approach to starting and scaling a business through community building and small-scale product testing.The importance of aligning business models with personal values to create sustainable, fulfilling growth.Practical tips for using Instagram to grow your business and keep your audience engaged with balanced content strategies.FREE Resources to Grow Your Online Business:The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodLearn more about Mallory: https://malloryrowan.com/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

If you’ve been struggling to get your emails opened, you're not alone. That's exactly what we’re diving into in today’s episode! I’m sitting down with certified conversion copywriter Megan Wisdom to uncover some powerful strategies to boost your email open rates and drive engagement.In our conversation, Megan shares insider tips on how to write irresistible subject lines that practically beg to be opened, the role AI is playing in modern email marketing, and how to keep your email list healthy for better deliverability. Plus, she’s got some tried-and-true advice for standing out in a crowded inbox and turning subscribers into loyal fans.Whether you’re a seasoned email marketer or just getting started, you’ll walk away from this episode with actionable insights to improve your email strategy and start seeing real results.Listen to the full episode to hear:Proven tactics to craft attention-grabbing subject lines that increase open rates.The impact of AI on email marketing and how to leverage it effectively.Best practices for managing your email list to improve deliverability.Practical tips for making your emails stand out and engaging your subscribers.FREE Resources to Grow Your Online Business:The 100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-inLearn more about Megan: https://meganwisdom.com/aboutWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, Gabe Cox and I dive into a challenge so many of us face—feeling overwhelmed when running a small business or managing a minimal team. We discuss how to prioritize, simplify, and delegate tasks to boost productivity. I share my personal system for keeping my business on track, including how I use the 12-week year framework for goal-setting and tools like Asana and Google Calendar for weekly planning. We also talk about the importance of having a clear vision and structured plans to stay organized and reduce stress. Plus, I have a few tips for finding balance between work and life. Join us to learn practical ways to make your workday more productive and stress-free!Listen to the full episode to hear:Strategies to prioritize, simplify, and delegate tasks for better productivityHow I use the 12-week year system for goal-setting and weekly planningTips on using tools like Asana and Google Calendar to stay organizedPractical advice for balancing work and lifeFREE Resources to Grow Your Online Business:My Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I have an enlightening conversation with Tracy Hoth, a seasoned professional organizer and certified life coach. Tracy shares her secrets to transforming chaos into order, covering essential areas of business organization. We discuss how your mindset can make or break your organizational efforts, and Tracy reveals strategies for taming your digital clutter and creating an efficient digital workspace. She provides practical tips for optimizing your schedule and making the most of your time. Additionally, Tracy shares insights on how to organize your business assets for maximum productivity and streamline your operations with effective processes. Throughout our conversation, Tracy offers a wealth of personal anecdotes, actionable tips, and tried-and-true strategies to help you streamline your business operations and reclaim your time. Whether you're drowning in digital files or struggling with time management, this episode is packed with insights that will help you take control and get organized.Listen to the full episode to hear:How to develop a mindset that supports effective organization.Strategies for managing and organizing digital files efficiently.Practical tips for optimizing time management and scheduling.Insights on organizing business assets and streamlining operations.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Learn more about Tracy: https://simplysquaredaway.com/bio/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I’m interviewed by Brian Luebben. We dive into Brian's inspiring journey from being a corporate employee to becoming a successful entrepreneur with two seven-figure businesses. We discuss topics like scaling online businesses, generating passive income, and the challenges that come with rapid business growth. I also share some of my own strategies and experiences, such as creating a membership program, the importance of webinars, and how to structure them effectively. You’ll get valuable insights on how to start and grow an online business, make the most of your webinars, and turn leads into sales. Listen to the full episode to hear:Brian's journey from corporate employee to seven-figure entrepreneurStrategies for scaling online businesses and generating passive incomeTips for creating and structuring effective webinarsAn introduction to my 100k Method and automated sales funnel strategiesFREE Resources to Grow Your Online Business:The 100K Method Podcast series: https://www.gillianperkins.com/the-100k-methodListen to my interview with Brian: https://www.gillianperkins.com/blog/two-million-dollar-businesses-in-just-two-yearsWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I sit down with John Meese to talk about how you can sell premium coaching programs through free "serve calls." John shares his inspiring journey—from working as an economist to collaborating with Michael Hyatt, writing bestselling books, and building a successful business. He explains the idea behind serve calls, which are high-impact, empathetic coaching conversations that help sell premium programs priced at $1,000 or more. John also walks us through his six-step serve call framework and gives practical advice on staying authentic during sales calls. Plus, we hear some amazing success stories from his clients who have used this strategy to grow their businesses.Listen to the full episode to hear:How to use free "serve calls" to sell high-ticket coaching programsJohn Meese’s six-step framework for running effective serve callsTips for staying authentic and empathetic during sales conversationsReal-life success stories of clients who grew their businesses using this strategyFREE Resources to Grow Your Online Business:Grab your FREE Ebook from John: https://www.servetosellbook.com/perkinsLearn more about John: https://johnmeese.com/Behind the scenes of my sales funnel: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I’m sharing my plan to grow my digital brand to earn a million dollars in 2025. I’ll walk you through the strategies I’m using, including how I’m leveraging multiple revenue streams like my coaching program, membership, and courses. I’ll also break down the specific steps and calculations I’ve mapped out to reach this financial goal. Plus, I’ll explain why building trust with lower-cost products is crucial for driving conversions to my higher-ticket offers.Listen to the full episode to hear:The detailed plan and strategies I’m using to grow my digital brand to a million dollars in 2025.How I’m diversifying my income with coaching, membership, and online courses.The specific steps and calculations I’ve mapped out to reach my financial goals.Why building trust with affordable products is key to boosting sales of higher-priced offers.FREE Resources to Grow Your Online Business:Here's the link to download the free "funnel math" calculator: https://gillianperkins.com/funnel-math/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I’m chatting with Gabe Cox about the concept of “Win-Win Marketing.” We dive into why prioritizing value for your audience, instead of focusing on quick sales, can actually help you build stronger relationships and achieve long-term success. We discuss strategies like content creation, webinars, and email sequences that nurture those relationships and lead to higher conversion rates. Ready to learn how to build lasting relationships and increase conversions through value-driven marketing? Tune in now to discover actionable strategies you can start using today!Listen to the full episode to hear:Why focusing on audience value leads to better long-term results than chasing quick sales.Strategies for building stronger relationships through content, webinars, and email sequences.How “Win-Win Marketing” can boost your conversion rates by prioritizing trust and connection.FREE Resources to Grow Your Online Business:The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I’m joined by success coach Gabe Cox to dig deep into one of the most effective strategies for writing copy that truly resonates: verbatim messaging. We’re breaking down how using your customers’ exact words—not just guessing at what they want—can lead to major boosts in your conversion rates. I’ll also walk you through the DMO framework (Desires, Motivations, Obstacles) that I rely on to uncover those golden insights directly from your audience. If you’ve ever struggled to connect with your customers or feel like your messaging is falling flat, this episode is packed with actionable tips to help you turn things around.Listen to the full episode to hear:How verbatim messaging can transform your copy by using your customers’ exact words.An introduction to the 100k method and how it leverages customer language to boost conversions.A step-by-step breakdown of the DMO framework (Desires, Motivations, Obstacles) for gathering valuable customer insights.Practical tips for better understanding your audience and crafting messages that truly resonate.FREE Resources to Grow Your Online Business:100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode of Work Less, Earn More, I sit down with Gabe Cox to explore a game-changing strategy we use in our programs—incremental validation. This approach is crucial for ensuring the success of our students as they build their businesses. We break down why it's so important to validate each step when creating funnels and launching new products. From truly understanding what your customers want to fine-tuning your marketing strategies, we share actionable insights on how incremental validation can transform your approach. Whether you're just starting out or looking to optimize your existing processes, this episode offers practical advice you can start implementing right away.Listen to the full episode to hear:How to apply incremental validation to build successful funnels and launch products.Proven strategies to ensure each step in your process is validated for success.The importance of understanding customer demands at every stage.Practical tips for optimizing your marketing strategies with incremental validation.FREE Resources to Grow Your Online Business:The 100K Method Podcast: https://www.gillianperkins.com/the-100k-methodWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I delve into the challenges of engaging audiences with online content. I explain the delicate balance between appearing too corporate and too casual, emphasizing the importance of presenting an authentic persona that resonates with viewers. I also highlight the power of being controversial and honest to drive engagement. Additionally, I provide details on a free training I offer to help entrepreneurs scale their businesses through effective sales funnels.Listen to the full episode to hear:Discussing the challenges of engaging online audiencesBalancing between appearing too corporate and too casualEmphasizing the power of authenticity, controversy, and honesty to drive engagementOffering details on a free training to help entrepreneurs scale their businesses through effective sales funnelsFREE Resources to Grow Your Online Business:The 100K Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-inWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I'm joined by my business colleague Gabe Cox to explore the evolution of course pricing. We delve into the reasons behind these changes, the context influencing them, and strategic takeaways for effectively pricing digital products. From my initial flops to our successful six-figure strategies, Gabe and I share invaluable insights on incremental validation, audience engagement, and balancing value with affordability.Listen to the full episode to hear:The reasons and context behind changes in course pricing over the years.Strategies for effectively pricing digital products.Insights from initial failures to successful six-figure strategies.Tips on incremental validation, audience engagement, and balancing value with affordability.FREE Resources to Grow Your Online Business:100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method/How I Turned my $29 Online Course into a 6-Figure Success: https://www.gillianperkins.com/100k-workshop-registration-pageWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode of Work Less, Earn More, host Gillian Perkins welcomes back Jenna Colavito, a successful Validate student who has recently launched her course, "Intro to Adulthood." Reflecting on her journey, Jenna discusses the validation process, her initial success, and seeks Gillian's advice on scaling her course into a sustainable and consistent stream of income. The episode delves deep into various organic marketing strategies, the benefits of long-form content, and offers practical tips for new entrepreneurs and course creators.Listen to the full episode to hear:Jenna Colavito's journey from Validate student to launching her course, "Intro to Adulthood."Insights into the validation process and achieving initial success.Gillian's advice on scaling a course into a sustainable and consistent income stream.Practical tips on organic marketing strategies and the benefits of long-form content for new entrepreneurs and course creators.FREE Resources to Grow Your Online Business:The 100K Breakdown: www.gillianperkins.com/btsWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I had the pleasure of diving deep into the world of SEO with the incredibly knowledgeable Kate Toon. We delved into strategies for effectively promoting online courses through content marketing and search engine optimization. Kate emphasized the importance of grasping search intents, conducting meticulous keyword research, and crafting top-notch, captivating content tailored to the informational and investigational needs of potential buyers.Our conversation spanned the current and future landscape of SEO, touching on the implications of AI-generated content and offering practical advice on content creation frequency. Kate walked me through the step-by-step process of keyword research, illuminating how to write content that secures a place on Google's rankings, and shed light on the significance of domain authority and backlinks.Furthermore, Kate shared valuable insights into the ongoing evolution of SEO, highlighting the pivotal role of brand and personal connection in content marketing. She also provided invaluable tips for amplifying and maintaining website content to ensure consistent SEO success.Listen to the full episode to hear:Insight into effective strategies for promoting online courses through SEO and content marketing.Understanding the importance of search intents, keyword research, and high-quality content creation.Practical advice on optimizing website content to rank higher on Google and improve SEO performance.Valuable insights into the evolving landscape of SEO, including the impact of AI-generated content and the role of brand and personal connection in content marketing.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I, Gillian Perkins, an experienced online business strategist, share a comprehensive guide on the seven essential steps to start and grow a successful online business. I emphasize the importance of selecting a business idea, conducting market research, writing a simple business plan, and performing a beta launch. I also cover crucial administrative steps, strategies for finding customers, and scaling the business effectively. Throughout the episode, I offer practical insights, free resources, and encourage you to take action towards your entrepreneurial goals.Listen to the full episode to hear:How to choose the right business idea and conduct effective market research.Steps to write a simple and actionable business plan.Tips for performing a successful beta launch.Strategies for finding customers and scaling your business effectively.FREE Resources to Grow Your Online Business:The $100K Method Podcast: https://www.gillianperkins.com/the-100k-methodWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I delve into how to create content and products that resonate with your audience, even if you currently don't have one. I outline four key strategies: using your former self as a target market, leveraging feedback from your friends and family, gradually growing and engaging with a small audience, and analyzing other creators' audiences. I share my personal journey of starting a successful YouTube channel, provide examples and actionable tips, and invite you to my free workshop and podcast series for further guidance.Listen to the full episode to hear:How to use your former self as a target market for your content and products.Ways to leverage feedback from friends and family to refine your offerings.Tips on gradually growing and engaging with a small audience.Methods for analyzing other creators' audiences to better understand what works.FREE Resources to Grow Your Online Business:Watch the YouTube Masterclass to learn how get your first 1,000 subscribers in just 3 months: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, we have an inspiring conversation with Debbie Duffy, a visionary entrepreneur who recently sold her multimillion-dollar court reporting firm. Debbie takes us through her incredible journey of starting and expanding a membership network tailored specifically for court reporting firm owners. What's truly remarkable is that she launched this membership without an existing audience and rapidly grew it to 300 members. Join us as Debbie shares her insights and strategies for achieving such impressive success.Listen to the full episode to hear:How Debbie Duffy successfully launched a membership for court reporting firm owners without an initial audience.Effective marketing strategies to grow a niche membership to 300 members quickly.The benefits and importance of targeting a specific, narrow industry for business success.Insights into managing a lucrative side hustle with minimal time commitment.FREE Resources to Grow Your Online Business:100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I had the pleasure of interviewing George Blackman, the brilliant scriptwriter behind popular YouTube channels like Ali Abdaal, Mike Shaikh, Creator Booth, Noah Kagan, and others. George shared his formula for crafting viral videos, offering invaluable insights on scriptwriting, audience engagement, structuring content, and creating compelling hooks. Throughout our conversation, he provided a wealth of tips for YouTubers on writing engaging scripts that consistently attract viewers and help grow their channels.Listen to the full episode to hear:George Blackman's formula for crafting viral YouTube videos.Tips on engaging your audience through effective scriptwriting.Strategies for structuring content to maintain viewer interest.Techniques for creating compelling hooks to attract more viewers.FREE Resources to Grow Your Online Business:3 Secrets to Reach 1,000 Subscribers in 3 Months: https://creatorfasttrack.com/workshop-registrationLearn more about George: https://www.georgeblackman.com/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Today, I have the pleasure of chatting with Caitlin Bacher, the brilliant CEO of Scale With Success. Caitlin and I dive deep into some advanced strategies for creating profitable evergreen sales funnels.We cover a lot of ground, starting with how to generate leads effectively, then moving into webinars and follow-up strategies that really convert. Caitlin does an amazing job of breaking down the benefits of evergreen models compared to traditional launch models, and why they might be a better fit for your business.One of the highlights of our conversation is Caitlin’s insights on positioning offers. She shares some of the most common mistakes entrepreneurs make and how to avoid them. Plus, we talk about how lead generation tactics should evolve as your business grows.Whether you're just starting out or you've been in the game for a while, there are some incredibly valuable tips in this episode that can help you boost your funnel's profitability. So, tune in, take notes, and let’s get started!Listen to the full episode to hear:Learn advanced strategies for attracting and capturing leads to feed into your sales funnel.Discover how to craft compelling webinars and follow-up sequences that convert leads into customers.Understand why evergreen sales funnels can be more profitable and sustainable compared to traditional launch models.Gain insights on how to position your offers effectively, avoid common pitfalls, and adapt lead generation tactics as your business grows.Learn more about Caitlin Bacher:Website: https://caitlinbacher.com/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I dive into the essential strategies for launching and scaling an online business. We’ll explore why it's crucial to have a clear understanding of your product, how pre-selling can test market waters and generate initial funds, and the importance of setting up efficient systems for smooth transactions and organized finances. I’ll also cover effective marketing tactics—like setting a launch date, daily outreach, and building a robust online presence. Plus, I'll highlight the often-overlooked legal step of registering your business with the state. Tune in for practical, actionable advice on how to streamline your efforts and boost your earnings. Listen to the full episode to hear:Understand exactly what you are selling and pre-sell your product to gauge market interest and generate initial revenue.Establish systems for seamless transactions and organize your business finances to ensure smooth operations.Utilize strategies such as setting a launch date, engaging in daily outreach, and building a strong online presence.Register your business with the state to ensure legal compliance and protection.FREE Resources to Grow Your Online Business:100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I welcome Brian Luebben, who made a bold move from a highly successful corporate sales job to pursue real estate and establish a fully remote online business. Brian shares his inspiring journey of going from earning $20,000 a month in a corporate role to creating a thriving real estate portfolio and a seven-figure business, which enabled him to travel the world. He talks about his podcast, "The Action Academy," his community, and his best-selling book, all of which have empowered thousands to follow in his footsteps.During our conversation, Brian highlights his 'taking action' philosophy, detailing how he transitioned from corporate America to entrepreneurship. He emphasizes the importance of setting clear, intentional goals and explains how he effectively launched and scaled his businesses. Brian also discusses the value of offering a high ROI to clients and the benefits of networking and building communities.Tune in to discover Brian's strategies for turning passions into profits and achieving financial freedom.Listen to the full episode to hear:Brian's journey from a $20,000-a-month corporate sales job to creating a thriving real estate portfolio and a seven-figure business.Insights into Brian's 'taking action' philosophy and how it helped him transition from corporate America to entrepreneurship.The importance of setting clear, intentional goals and strategies for effectively launching and scaling businesses.The value of offering a high ROI to clients and the benefits of networking and building communities.FREE Resources to Grow Your Online Business:Learn more about Brian: https://www.actionacademypod.com/The 100K Method: https://www.gillianperkins.com/the-100k-method/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, Gabe Cox and I delve into efficient strategies for growing a YouTube channel and generating business leads, all while dedicating just a few hours each week. We tackle the common misconceptions that YouTube is overly time-consuming and too competitive, offering actionable advice for beginners who want to maximize their video marketing efforts. I also share my personal YouTube journey, including insights into leveraging the algorithm, creating engaging content, and balancing work with personal life. We mention additional resources like my free workshop on gaining 1000 subscribers and a detailed funnel breakdown for turning YouTube leads into paying customers.Listen to the full episode to hear:Efficient strategies for growing a YouTube channel with just a few hours of work each week.Debunking misconceptions about YouTube being too time-consuming and competitive.Personal insights on leveraging the YouTube algorithm, creating engaging content, and balancing work with personal life.How YOU can gain your first 1,000 subscribers in just 3 monthsFREE Resources to Grow Your Online Business:3 SECRETS TO REACH 1,000 SUBSCRIBERS AND GET MONETIZED IN JUST 3 MONTHS: https://creatorfasttrack.com/live-workshop-registration100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-trainingWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I’m being interviewed by Nicole Baker Holleman from Life Coach Baker. We’ll delve into overcoming perfectionism and strategically growing a YouTube channel. I'll share my journey, from launching multiple businesses to falling in love with entrepreneurship and marketing. Discover how I found success on YouTube by decoding the algorithm and consistently delivering high-quality content.I'll also share actionable advice on starting your own YouTube channel, including pre-launch planning, equipment recommendations, and ways to leverage YouTube's various monetization options beyond ads. Learn why intentional content creation and fostering audience engagement are crucial components of building a thriving channel.Listen to the full episode to hear:Strategies for overcoming perfectionism in content creation.Insights into strategically growing a YouTube channel by understanding the algorithm.Practical advice on starting a YouTube channel, including pre-launch planning and equipment recommendations.Exploration of alternative monetization options on YouTube beyond traditional ads.FREE Resources to Grow Your Online Business:3 SECRETS TO REACH 1,000 SUBSCRIBERS AND GET MONETIZED IN JUST 3 MONTHS: https://creatorfasttrack.com/live-workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

What if I told you that there was a little project you could do in, oh... about 4 hours... that could DOUBLE your business's monthly income? Sounds too good to be true, doesn't it? Well, in this episode I’m explaining how you can do just that with my “Double your Sales Email Sequence.” I’ll share detailed insights into this sequence's structure, utilizing seven specific emails to engage leads post-webinar, aiming to convert those who didn't purchase initially. From highlighting the importance of diagnosing the problem to the power of testimonials and the urgency of a last chance email, each step is designed to build trust, provide value, and ultimately, propel sales. Additionally, I offer a free PDF with the actual email content for further guidance and promote a free strategy call for personalized business growth support. My goal with this episode is to equip entrepreneurs with the tools to work less and earn more, by streamlining their sales process through an effective automated email funnel.Listen to the full episode to hear:Learn how a four-hour project could double your monthly business income.Explore the "Double your Sales Email Sequence" and its seven engaging emails.Understand key elements like problem diagnosis, testimonials, and urgency in boosting sales.Access free resources and personalized support to streamline your sales process.FREE Resources to Grow Your Online Business:Double Your Sales Sequence: https://docs.google.com/document/d/1iV-NmAwq31P2S6qRuGNUT--iDPmhQv2127PLlH9yICg/edit#heading=h.su0m48wfxurcGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

As promised, today I'm excited to share with you the webinar strategy that has directly earned me multiple six figures. Let's face it, webinars often get a bad rap... I understand the struggle and I'm here to help. In this episode, I'll teach you how to craft webinars that are engaging, beneficial, and definitely not salesy. I'll break down my four-step framework: Introduce, Educate, Overcome Objections, and Close. By the end of our chat, you'll walk away with a clear action plan on how to create a winning webinar that not only brings in the sales but propels you to six-figure success. Don't miss out – tune in now and let's elevate your webinar game together!Listen to the full episode to hear:Strategies to transform lackluster webinars into engaging and beneficial experiences.A four-step framework for crafting successful webinars: Introduce, Educate, Overcome Objections, and Close.Insights on avoiding the salesy tone and making webinars more effective for generating revenue.Actionable tips for scaling your business through webinar success, aiming for six-figure earnings.FREE Resources to Grow Your Online Business:Want to see my actual webinar slides? There's a video on this page that goes through many of them: https://www.gillianperkins.com/blog/this-webinar-strategy-has-earned-me-multiple-six-figuresWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I'll confess something—I really enjoy checking out how other businesses set up their sales funnels. It's like solving a mystery for business enthusiasts! I always say, don't copy, just observe. There's a lot to learn by watching others.Now, let's chat about these automated 100k sales funnels. They're like having a sales team that works round-the-clock without needing breaks. They guide people from browsing to buying, all on their own.Here's the deal: first, you catch people's attention online. Then, you lead them to your website. After that, you persuade them to sign up for a webinar. And voila! That's where the magic happens. You provide value, they make purchases, all thanks to clever emails.And guess what? There's more exciting stuff coming in future episodes. We'll discuss email strategies and dive deep into how these 100k funnels operate. Listen to the full episode to hear:The importance of studying and learning from other businesses' sales funnels without directly copying their strategies.Introduction to automated 100k sales funnels and how they convert online visibility into leads and customers on autopilot.The step-by-step process of a 100k sales funnel, from attracting internet traffic to webinar signups and sales through tailored email sequences.Sneak peek into future episodes, including deeper dives into sales email strategies and an invitation to join the 100k Mastermind program.FREE Resources to Grow Your Online Business:breaking down my $100K funnel blog: https://www.gillianperkins.com/blog/breaking-down-my-100k-funnel100K Breakdown Training: https://www.gillianperkins.com/100k-funnel-breakdown-opt-inWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, Jay Clouse shares his secrets for landing interviews with big internet stars, all while building his brand, Creator Science. He shares his secrets to writing effective cold emails, using social proof, and sending personalized messages. We talk about landing chats with big names like Pat Flynn, Amy Porterfield, and Seth Godin. Plus, we dive into branding and how Jay's products have evolved. Learn how branding and creating a standout product can boost your brand's recognition and growth. Whether you're a content creator or entrepreneur, Jay's tips will level up your interview skills and grow your brand.Listen to the full episode to hear:Jay Clouse reveals his insider tactics for landing interviews with major internet personalities.Learn the power of effective cold emailing, leveraging social proof, and crafting personalized messages.Discover how Jay has scored sit-downs with influential figures like Pat Flynn, Amy Porterfield, and Seth Godin.Gain insights into the importance of branding and creating standout products for brand recognition and business growth.Learn more about Jay:Website: https://creatorscience.comNewsletter: https://creatorscience.com/newsletterPodcast: https://podcast.creatorscience.comWork with Gillian Perkins:The $100K Method podcast series: https://gillianperkins.com/the-100k-methodGet your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I had the pleasure of sitting down with Lisa Bass, the creative mind behind 'Farmhouse on Boone,' a beloved and thriving source of inspiration and content. Lisa shared her secrets to success, detailing her methods for churning out a plethora of content while still finding balance with her family life. Throughout our conversation, we explored the importance of consistency, the journey of skill improvement over time, and the strategic use of platforms like YouTube and blogs to secure lasting revenue streams.Lisa graciously offered insights into her content production process, the integral role of her support team, and her tactics for maintaining a steady flow of content across various digital platforms. Packed with practical advice, our discussion is a goldmine for entrepreneurs looking to streamline their content creation process and boost their brand's visibility without sacrificing precious time, all while maintaining family life with kids.Listen to the full episode to hear:Strategies for maintaining balance between content creation and family lifeThe importance of consistency in content productionTips for improving skills over time to enhance content qualityStrategic utilization of platforms like YouTube and blogs for long-term revenueInsights into managing a support team and staying prolific across digital platformsLearn more about Lisa Bass:Website: https://www.farmhouseonboone.com/Podcast: https://www.farmhouseonboone.com/podcastYouTube: https://www.youtube.com/@FarmhouseonBooneWork with Gillian Perkins:The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodLearn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today’s episode, we’re diving into the recent trend of notable YouTubers, including Matt Pat, Tom Scott, and Mattie Hapuya, announcing their departure from YouTube. In this episode, we explore the allure of being a YouTuber, a dream career for many young individuals, while also dissecting the reasons behind these significant decisions.I'll walk you through the six main factors driving this trend, from the demanding nature of YouTube work to the struggle of maintaining a healthy work-life balance. Despite challenges such as diminishing passion and profitability, I'll emphasize the enduring relevance of YouTube as a platform for content creation and brand building.Together, we'll uncover actionable strategies for finding success and fulfillment in the evolving landscape of YouTube content creation. Let’s get to it!Listen to the full episode to hear:Insight into why prominent YouTubers like Matt Pat, Tom Scott, and Mattie Hapuya are stepping away from the platform.Understanding the six main reasons behind their decisions, including the demanding nature of YouTube work and the struggle for work-life balance.Highlighting the enduring relevance of YouTube as a platform for content creation and brand building, despite challenges like waning passion and profitability.Practical strategies for thriving in the ever-evolving landscape of YouTube content creation, offering actionable advice for success and fulfillment.FREE Resources to Grow Your Online Business:3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this podcast episode, we cover the recent successful relaunch of my online course, Creator Fast Track, which brought in an additional $10,000 in revenue in eight days. I had the pleasure of being interviewed by Startup Success coach Gabe Cox, where I shared the strategies, thoughts, and lessons learned from this launch.We discussed the rationale behind choosing live launches over evergreen ones, citing reasons like higher conversion rates, the infectious excitement live launches generate, and the chance to introduce different segments of my audience to fresh content. I detailed the meticulous preparation phase of the launch, from strategic planning to crafting emails and coordinating events, and ensuring all tech requirements were in place.We also touched upon the significance of creating bonuses tailored to address potential obstacles and objections, along with the importance of testing various tactics to refine launch strategies. As the episode wrapped up, I emphasized the value of testing one aspect per launch to accurately measure its impact, and the invaluable lessons gleaned from each experience, regardless of whether the launch met its goals or not.Listen to the full episode to hear:Strategies for successful online course relaunches, including insights on generating additional revenue.Comparison between live launches and evergreen ones, highlighting reasons such as higher conversion rates and audience engagement.Detailed overview of launch preparation, covering strategic planning, email campaigns, event coordination, and tech setup.Importance of tailored bonuses, testing tactics, and learning from each launch experience for continuous improvement.FREE Resources to Grow Your Online Business:3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I dive into the potential of starting a new business in 2024 amidst a plethora of opportunities, emphasizing the importance of choosing the right one. I share insights on overcoming the scarcity mindset, navigating the evolving landscape of online businesses, and capitalizing on niche markets in today's sophisticated economy. Central to success is quality content creation, harnessing modern, affordable technology, and embracing continuous learning and validation in business ideation. Throughout the episode, I stress the significance of strategic tool selection for business expansion, advocating for essential elements like email marketing, website development, and active social media engagement. There’s a lot… So let’s get to it!Listen to the full episode to hear:Insights on seizing entrepreneurial opportunities in 2024Strategies for overcoming the scarcity mindset and embracing freedom in businessTips for strategic tool selection and essential elements for business growthFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, we're diving into the inspiring journey of Kimberly Lewis, the genius behind Curlmix, a wildly successful hair product company.Picture this: Over the span of 10 years, Lewis hustled her way to snagging over $10 million from investors to supercharge her business. From scoring a small $25K angel investment to nailing a whopping $4.5 million from crowdfunding, she's done it all!In our chat, she spills the beans on how to crack the investor funding code, sharing her top tips for crafting a killer pitch and building a business that's set to soar. But that's not all! Lewis also champions the power of perseverance, urging fellow entrepreneurs to hang in there through the highs and lows. Plus, she's all about crowdfunding, making it possible for regular folks like you and me to get in on the startup action.So, get ready for a ride packed with valuable lessons and insider secrets from Kimberly Lewis herself. It's time to level up your entrepreneurial game!Listen to the full episode to hear:Learn how Kimberly Lewis secured over $10 million in investments for Curlmix, from a modest $25K angel investment to a groundbreaking $4.5 million crowdfunding success.Discover valuable tips on crafting a winning pitch and building a business with potential for success, straight from Lewis herself.Understand the importance of persistence in the face of challenges and the transformative power of crowdfunding in democratizing investment opportunities.Gain insights into the journey of an entrepreneur who turned her dream into a thriving business, and find inspiration to take your own entrepreneurial endeavors to the next level.Learn more about Kimberly Lewis:Curlmix: https://curlmix.com/Invest in Curlmix: https://wefunder.com/curlmixWork with Gillian Perkins:My Funnel Breakdown: https://gillianperkins.com/100k-funnel-breakdown-trainingApply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Want to work with Kevin to grow your show?? Well, next week, he's hosting a virtual conference that will teach you how to do exactly that. Get your tickets now at  https://www.growtheshowlive.com/gillian In this episode, I had the opportunity to chat with Kevin Chemidlin about the nuances of expanding podcast audiences and the practical steps for enhancing sales strategies within this realm. We focused on tackling the unique challenges inherent in podcast growth, particularly the absence of an algorithm for audience building.Throughout our conversation, we explored various strategies, including guest podcasting, leveraging YouTube, and harnessing the power of viral social media content. We emphasized the importance of podcasts having a clear and unique premise and content tailored to their target audience.Additionally, we looked into ways to make money, like selling products and getting sponsorships. These are super important for keeping your podcast growing strong and achieving success. If you're eager to kickstart or expand your podcast in 2024, this episode is for you!Listen to the full episode to hear:Insights on expanding podcast audiences and boosting sales strategiesStrategies for overcoming challenges in podcast growth without relying on algorithmsPractical tips on guest podcasting, leveraging YouTube, and using viral social mediaWays to monetize your podcast through product sales and sponsorshipsLearn more about Kevin:https://growtheshow.com/Virtual podcast strategy event:  https://www.growtheshowlive.com/gillian Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I had the pleasure of chatting with Anu Menon, the brains behind DriftAway Coffee—a coffee subscription service loved by many. Anu shared her journey from digital marketing to starting her own coffee venture, fueled by her passion for coffee and a desire to create something real.Anu walked us through the challenges she faced and how she tested her business idea step by step. From getting feedback from friends and family to growing her customer base, she showed us the power of starting small and listening to what customers want.We dived into the world of subscription models, fresh product delivery, and growth strategies. Anu spilled the beans on engaging with influencers, getting noticed in search engines, and getting press coverage.Anu's story is not just about coffee—it's a lesson in perseverance and smart business tactics that any entrepreneur can learn from.Listen to the full episode to hear:How Anu Menon transitioned from digital marketing to launching Driftaway Coffee.Insights into subscription business models.how Anu validated her business idea through testing with friends and family.Learn more about Anu Menon:Driftaway Coffee: https://driftaway.coffee/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZP

In today’s episode, I chat with Cheryl, a marketing expert with 30 years of experience. We talk about why relying only on social media for marketing might not be the best idea, and we explore 15 other ways to get the word out about your business.We cover everything from old-school methods like telling friends and going to events, to newer strategies like making sure your website shows up in Google searches and building an email list. Cheryl and I get into the nitty-gritty of referral programs, explaining the difference between them and affiliate marketing. We also chat about how joining forces with other businesses and getting involved in your community can really boost your brand.Throughout our chat, we stress the importance of having a solid plan for marketing, understanding the big picture instead of just trying random things. We also talk about the power of having other people recommend your business. Whether you're running an online store or a local shop, our talk is packed with practical tips to help you spread the word beyond social media.Listen to the full episode to hear:Discover why relying solely on social media for marketing might not be the best approach.Explore 15 alternative marketing strategies beyond social media, from traditional methods to digital techniques.Learn about the power of referral programs and how they differ from affiliate marketing.Gain insights into leveraging community involvement and cross-promotion to effectively market your business.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I want to share my journey as a goal-oriented entrepreneur, drawing insights from 'The Gap and The Gain' by Dan Sullivan and Dr. Benjamin Hardy. Despite achieving milestones like starting a business and growing a YouTube channel, I've found that true happiness wasn't just about these accomplishments.I emphasize the common habit of comparing ourselves to an ever-changing future ideal. Instead, I suggest looking back, appreciating progress from where we started. The key takeaway for me is that real joy often comes from the day-to-day efforts and dedication to a goal, rather than just reaching the end.I conclude by highlighting the importance of enjoying the process, doing my best, and finding satisfaction in ongoing personal progress. It's a simple yet powerful message about prioritizing the journey over the obsession with ultimate success.Listen in for my fresh perspective on personal growth, happiness, and the joy of continuous self-improvement.Listen to the full episode to hear:Dive into my entrepreneurial journey and where I did and didn’t find happiness.Learn the concept of assessing progress by reflecting on where you started.Embrace the significance of enjoying the process.Discover how to find true happiness in the ongoing dedication and daily strides towards a goal.FREE Resources to Grow Your Online Business:Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com 

In today's episode, I'll be reflecting on my six-year journey to uncover effective lead generation strategies. Let's take a trip down memory lane together - do you remember how we first connected? Maybe it was through a podcast interview you stumbled upon or discovering my YouTube channel as you scrolled through your feed. I'm sharing with you how I transitioned from failed advertising attempts to focusing on four key methods: podcast interviews, YouTube, strategic partnerships for paid ads, and SEO-driven blogging. Join me as I unravel the secrets behind each approach, emphasizing quality over quantity and the importance of tapping into existing audiences. I'll also shed light on the power of private advertising and the lasting benefits of SEO. Plus, don't miss out on insights into word-of-mouth marketing and a complimentary training session to scale your course sales, available on my website.Listen to the full episode to hear:Discover my six-year journey in finding effective lead generation strategies, from initial failures to successful methods.Learn about the four primary lead generation approaches: podcast interviews, YouTube, strategic partnerships for paid ads, and SEO-driven blogging.Understand the importance of quality over quantity and leveraging existing audiences for better results.Gain insights into word-of-mouth marketing and access a complimentary training session to scale course sales, available on my website.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I'm here to unveil five online gigs that pay real money—no surveys, affiliate marketing, courses, or the like. Join me as I dive deep into the realm of online entrepreneurship, revealing lucrative opportunities that can kickstart your earning journey swiftly and substantially. From the versatile virtual assistant to the creative realms of video editing and motion graphics, I'll guide you through each role, breaking down their income potential and the exciting paths to climbing the ladder of success. But that's not all—stay tuned as I share invaluable tips on securing freelance gigs and the untapped advantages of crafting your own online courses.Listen to the full episode to hear:Discover five high-paying online gigs that don't involve surveys, affiliate marketing, or courses.Gain insights into the income potential and career progression paths for roles such as virtual assistant, marketing/social media assistant, video editor/motion graphic designer, podcast editor/manager, and customer service support assistant/program manager.Learn practical strategies for landing freelance job opportunities in the online marketplace.Uncover the hidden benefits of creating and offering online courses as part of your entrepreneurial journey.FREE Resources to Grow Your Online Business:$100K Funnel Breakdown Training - https://www.gillianperkins.com/btsWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Today, I'm unveiling the five crucial elements that can either MAKE or BREAK your sales funnel. Join me as we get into these game-changing strategies that could be the difference between skyrocketing success and stagnation in your business journey. In conclusion of my business strategy series, I want to introduce you to five techniques that are absolutely crucial for building an effective and profitable sales funnel.Firstly, let's talk about Incremental Validation. This technique is all about constructing and testing individual components of your funnel to prevent catastrophic failure down the line.Next up is Win-Win Marketing. This strategy focuses on creating value for both parties involved in the transaction, ensuring that everyone comes out ahead. Then there's Perfect Timing Sales. This involves offering your product or service to customers at precisely the moment when they need it most, maximizing your chances of success.Moving on to the fourth technique, Verbatim Messaging. Here, we're talking about selling your product using the exact language that your customers use to express their needs or challenges, creating a stronger connection and resonance. And finally, we can't forget about the importance of an automated Lead Generation System. This is absolutely essential for preventing burnout and ensuring a steady stream of potential customers. I can't stress enough how vital these strategies are, especially within the context of my 100k Mastermind Program. Let's dive in!Listen to the full episode to hear:Explore the ESSENTIAL techniques for building a successful sales funnel.Learn how to avoid common pitfalls that can derail your funnel's effectiveness.Understand the importance of timing and messaging in sales to maximize customer engagement.Gain insights into implementing automation for sustainable lead generation and business GROWTH.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I dive into how you can stop trading your time for money with a system that SELLS your products for you. I stress the critical role of having a solid sales system to turn an online venture profitable. I share practical strategies for discovering and crafting products that sell, as well as pinpointing the ideal audience to target. Breaking down the sales process into three essential steps—attraction, development, and closing—I offer actionable tips on mastering each phase and building trust with your audience. I openly share my own setbacks with initial failed sales systems and how I bounced back, underscoring the importance of resilience on the path to business triumph.This is a packed episode you don't want to miss!Listen to the full episode to hear:How to STOP trading your time for money The importance of a functional sales system for online business profitabilityStrategies for finding profitable products and identifying the RIGHT audiencePractical steps to attract, develop, and close sales, while building audience trustFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Curious about the impending changes in email deliverability and their implications? Look no further! In today's episode, I speak with Alyssa Dulin, the head of Deliverability and Creator Growth at ConvertKit, regarding recent adjustments to email deliverability requirements by major providers like Gmail and Yahoo. Alyssa elaborates on the necessity of using sender domain authentication and the importance of maintaining a low spam complaint rate to prevent emails from being diverted to the spam folder.Additionally, we delve into best practices for preserving a positive domain reputation, emphasizing the significance of consistent email dispatches and the ease of configuring necessary changes through ConvertKit. Our discussion also encompasses strategies for enhancing subscriber engagement to mitigate the risk of emails being marked as spam. Don't worry, we'll guide you through all the requirements, ensuring you understand the straightforward action steps you need to take next.Listen to the full episode to hear:Insight into recent changes in email deliverability requirements by major providers like Gmail and YahooUnderstanding the importance of sender domain authentication and maintaining a low spam complaint rateBest practices for preserving a healthy domain reputation and ensuring emails reach the inboxPractical strategies for managing subscriber engagement to prevent emails from being marked as spamFREE Resources to Grow Your Online Business:Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com 

In today's episode, I’m sharing the third installment of the Business Strategy Basics series. Join me as we delve into the exciting world of finding and captivating your target market. I'll guide you through the process of identifying your audience, reaching them online, and turning them into loyal customers. We'll decode what they want and navigate the digital landscape together. Plus, get ready for some creative strategies like making valuable resources, networking with big names, and using platforms like YouTube to boost your brand's visibility. This episode is packed with practical tips to help you work smarter, earn more, and succeed in business.Listen to the full episode to hear:Discover insider secrets to pinpointing your target market with precision.Unleash the potential of online platforms to connect and convert your audience into paying customers.Dive into the art of crafting valuable resources and networking with industry influencers to elevate your brand.Explore innovative strategies like launching a YouTube channel to boost visibility and turbocharge your entrepreneurial journey.FREE Resources to Grow Your Online Business:Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I'll be sharing my journey of navigating the intricate balance between running a $600K online business and homeschooling my five children. It's been a challenging yet rewarding experience. I delve into the idea that work tends to expand to fill the time available, a principle known as Parkinson's Law. However, I've discovered the power of essentialism – the practice of concentrating solely on the crucial tasks for greater efficiency.Throughout the episode, I'll discuss various strategies I've implemented to harmonize my professional and personal life. These range from smartly dividing responsibilities and seeking help when needed to establishing passive income systems. I've also chosen to break away from conventional work schedules, ignoring traditional holidays in favor of a more flexible approach. Ultimately, I'll share my insights on the concept of 100K funnels, which have proven instrumental in generating passive income and maintaining a balance that works for me.Listen to the full episode to hear:Discover how I navigate the intricate balance of managing a successful online business while homeschooling my five children.Delve into the concepts of Parkinson's Law.Explore a variety of practical tactics I've employed in my life to achieve balance between professional and personal responsibilities. Challenge traditional work patterns by embracing flexibility in scheduling.FREE Resources to Grow Your Online Business:Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins