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Jodi Katz
The beauty industry's top talent share their wisdom, advice and authenticity with our WHERE BRAINS MEET BEAUTY™ listeners every week. Topics include: work/life balance, how to hustle and how to handle challenges - all discussed with great honesty and humor. Conversations humanizing the beauty exec experience. Hosted by Jodi Katz, Founder and Creative Director of Base Beauty Creative Agency.
2022 is the year of milestones: 15th Anniversary of BBCA, the marketing agency that inspired the podcast, 5th Anniversary of WBMB Podcast & starting the year with our 200th episode.
We will be LIVE streaming episode recordings on our Where Brains Meet Beauty Youtube page.
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New episodes launch every Wednesday!
Episodes can be found on all streaming platforms and our website www.wherebrainsmeetbeauty.com
Follow us on Instagram @wherebrainsmeetbeautypodcast for announcements, BTS, and more!
For inquiries about the show, please email [email protected].
Episode 130, Allison Slater Ray, President, Memebox - Moving On by Returning to Her Roots | WHERE BRAINS MEET BEAUTY®
Brand builder extraordinaire Allison Slater Ray, President of Memebox, has made an impact everywhere she’s been, from her start learning the ropes of marketing and media buying on the Chanel account at DDB to Sephora in its early days as a brand incubator to her marketing position at IT Cosmetics. But entrepreneurship—the desire to build something from the ground up—is in her DNA so she’s just taken the reins at Memebox, a startup group of Korean makeup and skincare brands that she’s looking to put on the map as she’s done for so many others. Listen as she shouts out to those who have helped her on her journey and dives into this new adventure. You’ll love this episode! #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0020/11/2019
Episode 129, Heather Reier, Cake Beauty, Founder and CEO - Observations on What Makes an Entrepreneur an Entrepreneur | WHERE BRAINS MEET BEAUTY®
The seeds of a business are often sown through a frustrating search for a product or a solution to a problem. Such is the case with Heather Reier, Founder and CEO of Cake Beauty. Well before natural, vegan, cruelty-free beauty was a “thing,” as Heather sought healthy skincare products, the ones she found smelled terrible, had awful packaging and were totally unappealing. She hit the kitchen, started mixing and created a line of natural, nourishing skincare and haircare products that are as fragrant and effective as they are girly and fun. Listen to Heather’s WBMB podcast to hear how she launched, grew, sold and currently runs Cake, and share all the entrepreneurial lessons she has learned along the way. #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
30:2213/11/2019
Episode 128, Gabrielle Ophals, Co-Founder of Haven Spa - Dreaming Big with Eyes Wide Open | WHERE BRAINS MEET BEAUTY®
Gabrielle Ophals, co-founder of Haven Spa, doesn’t want to step on anyone’s dreams. As someone who took over a tiny spa on Bleecker Street in New York over 20 years ago and has been moving, tending and growing it ever since, she believes in reaching for the stars. She just thinks some aspiring entrepreneurs get caught up in “it-would-be-cool-to-run-my-own-business” thinking without really considering what’s involved. She believes in following your bliss while keeping your eyes open and having a great team of professionals at the ready, from accountants to plumbers. Lots of wise stuff here. Be sure to listen! #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0006/11/2019
Episode 127, Sue Nabi, Orveda Skincare, Founder and CEO - Look Beyond the Numbers of Instagram Likes and Always Listen | WHERE BRAINS MEET BEAUTY®
When Sue Nabi left her position as worldwide president of L’Oreal and Lancôme to start her Orveda Skincare line, one key question kept popping into her head, a question she had never really thought about in the C suite of one of the world’s largest beauty companies: do millions of Instagram likes actually translate into sales? As she grows Orveda, she’s looking for the answer. She knows one thing: people in business are becoming number obsessed. She looks for meaning in those numbers…how many products have been sold…how many products are people buying again…and, most importantly, what customers like (or don’t like) about the products they are buying. Sue is constantly applying her corporate experience to her own business but in a much more personal way, remembering one especially crucial lesson from her early days as a brand manager peddling L’Oreal products door to door: keep listening and your customers will tell you what they want. Sue shares other wisdom from her dazzling career in beauty in our full WBMB conversation. Don’t miss this episode! #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0030/10/2019
Episode 126, Bart Kaczanowicz, Founder of OMGBart.com - From Poland to Southern California to New York…Finally Finding His Calling | WHERE BRAINS MEET BEAUTY®
If there’s one overarching message or pattern from our incredible array of WBMB guests—and one piece of advice for our listeners—it’s that you never know where your path will lead and you don’t have to panic if where you are at the moment is not your goal. Our guest Bart Kaczanowicz, founder and influencer-in-chief of the skincare blog OMGBart.com is a perfect example of this “you never know” approach to work and to life. Born in Poland, studying in California, translating in Brooklyn and with other way stations en route, it took Bart years to discover his passion and talent for curating skincare products.Today his wildly popular blog is trusted by brands and fans for his authentic, no BS evaluations of high-end products. In this episode, Bart shares his story of finding, then following his bliss. Make sure to join us to hear all the details in his own words. #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0023/10/2019
Bonus Episode, Becca Holliday, Base Beauty Creative Agency, Social Media Manager - From Competitive Gymnast to Charming Trade Show Host in Lots of Not-So-Easy Steps | WHERE BRAINS MEET BEAUTY®
Base Beauty’s Social Media Manager, Becca spent 16 years of her early life in the high-intensity, ultra-disciplined world of competitive gymnastics. After all those 360s, she made a 180-turn away from that world which became a little too narrow for her expansive interests and easily-bored personality. More twists and turns eventually brought her to us, via a resumé of gigs that are as cool as they are quirky and are perfectly aligned with how valuable she is to the Base Beauty home team. Anyone on a winding path, destination unknown, will connect with Becca’s story…and the delightful way she tells it. Give a listen. #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0017/10/2019
Episode 125, Julie Wald, Namaste New York, Founder, CEO, and Chief Wellness Officer - Weathering the Ups and Downs of Entrepreneurship with an Attitude She Calls AFGO | WHERE BRAINS MEET BEAUTY®
Julie Wald, Founder, CEO and Chief Wellness Officer of Namaste New York, manages the challenges of running her business…and her life. She speaks about how you approach the inevitable highs and lows—especially the lows which can take the wind out of your sails in a flash, in any business or any situation. Julie has a wise acronym that she could one day make into a cross-stitched sampler (if she ever had the time): AFGO—Another F*cking Growth Opportunity. Listen to our full conversation and learn about how Julie keeps her mind and body aligned (mostly) and gracefully navigates the inevitable speed bumps, always reminding herself that each one is an AFGO. #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0016/10/2019
Episode 124, Eric Buterbaugh, Founder of Eric Buterbaugh Fragrances - Smelly stuff in the bathtub, reflexing roses and dressing Liz Taylor for the Oscars | WHERE BRAINS MEET BEAUTY®
Founder of the eponymous fragrance line and his floral design company in Los Angeles, Eric Buterbaugh sat with host Jodi Katz as part of our Podcast-in-Residence program at Saks Fifth Avenue’s flagship store in New York. In front of a wonderful audience, Eric traced his path toward his passions which can be summed up with F words: fashion, fragrance and flowers. We could also add flamboyant, a word reflected in Eric’s sparkling personality. Eric turned his lifelong love of beautiful smells into a business, putting those beautiful smells in bottles and vases. #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0009/10/2019
Episode 123, Elise Joy, Girls Helping Girls. Period., Executive Director - Joining the Fight for Menstrual Equality | WHERE BRAINS MEET BEAUTY®
When our guest, Elise Joy, a network news producer, was blindsided by a painful and mean-spirited layoff, she picked herself up and turned it into an opportunity. Actually, it was her two teen-age daughters who helped her write her next chapter. Volunteering at a food pantry, the three of them were shocked to learn that food stamps could not be used for personal hygiene products. The girls put two and two together and realized that they had classmates who were missing school a few days each month because they couldn’t afford the supplies they needed. An idea was born and a foundation was started, Girls Helping Girls. Period. Their remarkable teen-powered story of reaching out with something so simple yet so essential is an important one. Join us for the full episode. #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcast wherebrainsmeetbeauty.com
00:0002/10/2019
Episode 122, Dr. Gregory Brown, Founder, RéVive Skincare - Selling⎯Then Buying Back⎯Your Soul | WHERE BRAINS MEET BEAUTY®
Any entrepreneur, me included, will tell you that your brand is your baby. So when you go to sell it, whether willingly and lucratively or not so much, you’re losing a bit of your soul. Our guest, Dr. Gregory Brown, Founder of RéVive Skincare, has lived through this more than most, as his company was bounced around from owner to owner. Along the way, he faced personal challenges that would have flattened most of us, including getting sober and living an authentic, open life. Listen to our full conversation, inspiring for every entrepreneur...and everyone else! #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0025/09/2019
Episode 121, Jacqueline Gutierrez, Founder, Beauty Backer - An Eye for What’s Missing | WHERE BRAINS MEET BEAUTY®
You never quite know where that BIG IDEA is going to come from. Jacqueline Gutierrez, Founder of Beauty Backer, says it was her inventor’s mindset... which she first recognized as a teenager... that inspired her concept for the beauty-centric crowdfunding platform. When she was all grown up and trying to launch her own beauty business, she experienced the founder’s perpetual stumbling block: lack of early-stage money. That’s when her let’s-solve-this attitude took over and the rest is soon to be history as she launches Beauty Backer in just a few weeks. Enjoy listening to this conversation with an amazing woman who just might change the game for beauty start-ups.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0018/09/2019
Episode 120, Kristen Wiley, Statusphere, CEO and Founder - Turning a Side Hustle into A Thriving Business | WHERE BRAINS MEET BEAUTY®
While our guest, Kristen Wiley, was working full-time at an SEO and content marketing agency, she was pursuing her influencer interest on the side, blogging on food and crafts. As the agency started getting requests for influencer marketing from clients, they turned to Kristen who was the only one within the relatively small firm with influencer experience…or really any professional social media experience. So they gave her a budget and told her to run with it. As she did, she noticed a pattern that turned into an opportunity: while the platforms were mostly catering to the larger influencers, it was actually the smaller influencers who were having the biggest impact. But how to reach them effectively was a challenge. This disconnect between brands and bloggers planted the seed for Statusphere, the micro influencer agency Kristen started to get the right brand to the right influencer. Join us to hear her full story on how she filled this essential marketing need. #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0014/08/2019
Episode 119, Jane Larkworthy, Beauty Editor at Large, the Cut, industry consultant and former Executive Beauty Director, W - Good Boss, Bad Boss | WHERE BRAINS MEET BEAUTY®
When our guest, Jane Larkworthy, brand consultant and Beauty Editor-at-Large for The Cut, was a young intern and then a full-time member of the beauty staff at Glamour magazine, she dared to inquire of her new boss if she could try her hand at writing. It didn’t go well. This unenlightened woman cut Jane down with a stinging response that echoed in her head for years and kept her from sticking her toe in the writing pool again for ages. Cut to much later when Jane was hired as the first Beauty Director at the brand new Jane magazine with the following mandate: “Write in your own voice. Write in the first person. I want our readers to get to know who you are.” After she recovered from the whiplash of these oh-so different approaches to nurturing (or not nurturing) a writer, she vowed to be that talent scout, that door opener, that mentor for others. She sums it up, “If you have a boss who breeds competition versus a boss who says, ‘If you fail, it’s okay. Do it again because I know you can do it,” that makes all the difference. Join us for Jane’s story of where she started and how she got here. #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0007/08/2019
Episode 118, Amy Shecter, Glamsquad, CEO - The power of a handshake | WHERE BRAINS MEET BEAUTY®
For Amy Shecter, CEO of Glamsquad, the handshake is full of meaning. She has observed throughout her career—working with major brands such as Lady Foot Locker, Diesel, Donna Karan, Cole Haan and Tory Burch—how much is revealed in the way someone shakes hands…and how it’s something that boys are raised to know about but girls are not. She observes, “How you shake a hand indicates how you feel about yourself and how you feel about the job.” She believes that when someone has a firm handshake, stands tall and looks you in the eye, they project confidence. As she grows Glamsquad, the on-demand hair, make-up and nail beauty service and product line, she’s always mentoring, teaching and helping her team to develop the skills and experience they need to move into leadership positions. While she loves her current role, she always has her eye on the bigger picture of helping people—including herself—to thrive professionally while being fulfilled personal, embracing the lessons of a handshake all along the way. Join us for Amy’s full story.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0031/07/2019
Episode 117, Erika Shumate, Pinrose Perfume, Founder - Exploring the Elusive Sense of Smell | WHERE BRAINS MEET BEAUTY®
Our first WBMB guest who has a college degree in scent, Erika Shumate acknowledges that she was probably destined to become a perfumer. As a child she was always fascinated by and sensitive to smells and science, reminiscing that “I was the kid in 7th and 8th grade to go to the state science fair and try to get the blue ribbon. I was always doing experiments in my basement.” Loving how perfumery combines science and art, she started her fragrance brand to embrace both. She combined these passions with her business acumen, first putting in a few years working for a startup to learn about growing a business, watching the company go from 10 employees to 50 and seeing all the related challenges. How she used that experience to start Pinrose is a delightful and helpful story for any business, whether it’s starting, growing or humming along. Listen to the full episode.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0024/07/2019
Episode 116, Julian and Cody Levine, Twice, Co-Founders - The Power of a Smile | WHERE BRAINS MEET BEAUTY®
Who would have ever started a business on the idea of rethinking toothpaste, a taken-for-granted product that has barely changed in decades? Well, that’s exactly what our guests, Julian and Cody Levine, Co-Founders of Twice, are doing. But they’re doing much more than just creating a fabulous tasting, good-for-you toothpaste without questionable ingredients. Inspired by their dentist dad’s work in organizing volunteer teams of dental professionals to bring dental care to underserved communities, they set up their business to support and expand the outreach of the non-profit GLO Good. Having observed the difference healthy teeth can make in someone’s life—from alleviating pain to instilling the confidence that comes with feeling great about your smile—they have committed their brand to improving the experience of oral care for the first world while sharing their passion and good fortune with the developing world. It’s a riveting story…join us.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0017/07/2019
Episode 115, Asha Coco, Givaudan , VP of Sales and Business Development - From Stage to Scent | WHERE BRAINS MEET BEAUTY®
It’s safe to say that Asha Coco, VP of Sales and Business Development at Givaudan, is the only WBMB guest who has been a Rockette. She acknowledges how lucky she was to have found her two passions—dance and fragrance—early in life. The challenge was choosing between them. She tried to pursue them both for as long as she could but finally came to that proverbial fork in the road—a job offer from Clarins Fragrance Group that forced her to answer the question, “Which way?” She chose the business route for its long-term possibilities, not realizing that these two worlds would overlap here and there. As she happily discovered, “the world of beauty completely intersects with art and culture, especially in fragrance.” Though not in a kick line any more, Asha is completely thrilled with her choice, her work and the creative opportunities it offers. Don’t miss her full story and her reflections on crafting the career you want.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0010/07/2019
Episode 114, Maura Cannon Dick, Operating Advisor for North Castle Partners, CMO of FitSkin, and consultant on strategic projects at MAC Cosmetics - Building A Beauty Career on Your Own Terms | WHERE BRAINS MEET BEAUTY®
After 12+ years in marketing positions for various Estée Lauder brands, Maura Cannon Dick needed a break. After the birth of her second child, she took it. Treasuring the time for her family and herself, she also knew when she was ready she to get back to the beauty world. But this time she wanted to do it on her own terms. Through thorough networking, thoughtful skill sharpening and a unique ability to show potential clients what she was worth, she has built an impressive consulting business that lets her keep her fingers in all the things she loves about the beauty business. But now she takes time for her family and herself and structures her work so that it enhances but doesn’t dominate her life. Hear Maura’s full story, complete with helpful hints on how she did it…and how she continues to do it.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0003/07/2019
Episode 113, Alison Engstrom, Rose & Ivy Journal, Founder and Editor-in-Chief - Adversity Led the Way to Entrepreneurial Fulfillment | WHERE BRAINS MEET BEAUTY®
From the time she first leafed through her mother’s magazines as a child, Alison Engstrom knew she wanted to be part of the world of magazine publishing. But it was a series of unsatisfying jobs and a life-changing medical diagnosis that enabled her to take the leap and make her dream a reality. Alison shared with us how she changed her attitude and developed the confidence to start Rose & Ivy, a biannual print and digital magazine that brings together her love of fashion, beauty, travel and food in a curated, more elevated way than most of today’s niche magazines. Hear her inspiring story of building the life she imagined and overcoming the roadblocks and detours along the way.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0019/06/2019
Episode 112, Rochelle Weitzner, CEO and Founder, Pause Well-Aging - From Anti-Aging to Well-Aging | WHERE BRAINS MEET BEAUTY®
Rochelle Weitzner, CEO and Founder of Pause Well-Aging, spent years as a C-level executive improving the bottom line of brands dedicated to the idea of anti-aging. Until one day, she experienced her first hot flash, and realized the beauty industry’s attitude as literally anti-age left her, and millions of women her age, underserved if not outright ignored. So at 50, she started a brand made for menopausal skin. In the process of doing so, she’s also created a platform for destigmatizing menopause and allowing women to age on their own terms.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0012/06/2019
Episode 111, Dr. Patricia Wexler, Cosmetic Dermatologist - Don’t Rush Your Life | WHERE BRAINS MEET BEAUTY®
Growing up with two ill parents, Dr. Patricia Wexler decided she wanted to be a doctor at the age of 5, and it was a goal she never wavered on. Or as she put it, “I’ve been pre-med my whole life.” In this episode, the legendary cosmetic dermatologist takes us through the history of her incredible career, from opening her own office while 7 months pregnant to her evolution as a product developer and brand builder. She also reveals how she makes time for her husband of 47 years, two daughters and two grandchildren by the simple – though not always easy – decision to not rush through life.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0005/06/2019
Episode 110, Camille McDonald, Advisor and Brand Consultant - When Retirement Leads to a New Career | WHERE BRAINS MEET BEAUTY®
In this episode, hear the story of Camille McDonald, a multi-decade beauty industry veteran who came up during the peak of Christie Brinkley’s popularity and most recently retired as President of Brand Merchandising at Bath and Body Works. Well, “retired” is a word we’ll use loosely here, because her idea of retirement has been diversifying her knowledge base from fragrance to skincare, and embarking on a new career in consulting. Plus, get a senior executive’s eye view on the state of retail and how to stay relevant in your chosen field of work.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0029/05/2019
Episode 109, Georgina Gooley, Co-Founder, Billie - The Pink Tax Relief Hero | WHERE BRAINS MEET BEAUTY®
During her time working in advertising, Georgina Gooley, Founder of Billie, discovered a pointless double standard in consumer goods: Women were being charged more for inferior products when it came to shave products, aka The Pink Tax. Her response was Billie, a better shave product for women at better prices. In creating this company, she’s aligned both a social mission and for-profit business.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0022/05/2019
Episode 108, Essence Gant, Beauty Director, BuzzFeed - Skip Class, Get a Career | WHERE BRAINS MEET BEAUTY®
Essence Grant, Beauty Director at BuzzFeed, didn’t have a specific dream job in mind back when she was in college. She just knew somewhere at the intersection of beauty, media and entertainment, she’d be okay. So when an opportunity to write about New York’s Fashion Week came her way, she went for it. (Though it did involve skipping class.) With pluck and grit, that first job led to another and to BuzzFeed, one the internet’s most highly trafficked sites. If you want to break into media, then this episode is a must-listen.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0015/05/2019
Episode 107, Lauren and Rachel Piskin, Co-Founders, ChaiseFitness - Generationally Speaking | WHERE BRAINS MEET BEAUTY®
With a nod to Mother’s Day, this week’s episode features Lauren and Rachel Piskin, the mother-daughter team behind ChaiseFitness. Lauren, a former competitive ice skater and Rachel, a former professional ballet dancer, developed their own fitness method combining pilates and resistance equipment as a response to health issues Rachel sustained as a dancer. The two describe the dynamics of mixing family with business and how their generational difference have been a boon to biz. #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0008/05/2019
Episode 106, Tina Hedges, CEO & Founder, LOLI Beauty | WHERE BRAINS MEET BEAUTY®
When Tina Hedges, Founder of LOLI Beauty, began the process of raising money for her company, she had already ticked off a lot of boxes. Proof of concept. Glowing press. Years of experience in the beauty industry. So she didn’t expect the response she got from the prominent venture capitalists she pitched: You’re over 40, therefore too old. You’re not pitching tech, so we’re not interested. And by the way. . . you’re too experienced. Demoralizing words for any entrepreneur to hear, but she wasn’t about to let this be the end of her – or her brand’s – story. In this episode, hear how she turned the tide to become one of the few chosen by an elite start-up incubator that’s helping to propel her brand to the next level. #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0029/04/2019
Episode 105, Nancy McKay, CEO Barefoot Scientist - The Importance of Off-the-Job Experience | WHERE BRAINS MEET BEAUTY®
Nancy McKay spent the bulk of her career faithful to one company, but the experiences that made her successful didn’t all come directly on the job. During her 28 years as an Estee Lauder executive, she used lessons gleaned from her life outside of beauty: Her college debate team, an earlier aspiration towards politics, and a chance encounter with tennis great Andre Agassi. As the current CEO of Barefoot Scientist, Nancy tells us how a life filled with varied experiences can serve your well where you’d least expect it. #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0023/04/2019
Episode 104, Rachel Roff, Founder, Urban Skin Rx - Building a Business on Inclusivity | WHERE BRAINS MEET BEAUTY®
Rachel Roff always knew she wanted to be an esthetician. So four days after graduating from college, she was back in the classroom, but this time at esthetic school. During her time there, she noticed how limited treatment options were for people of color. Her efforts to change what she saw as outright prejudice led her to found Urban Skin Solutions Med Spa and later Urban Skin Rx Skincare, both focused on serving a clientele of diverse skin tones. In this episode, hear how recognizing a need for inclusivity allowed her business to grow from a single location med spa to an insider destination with a skincare brand now available at retail powerhouses like Target and Ulta.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0017/04/2019
Episode 103, Blair James, Owner and Co-Founder of Bondi Sands - Branding By Instinct | WHERE BRAINS MEET BEAUTY®
When Blair James, Owner and Co-Founder of Bondi Sands, was a kid, he wanted to be a basketball player, Formula One race car driver, or a brand creator. While the first two didn’t quite pan out, his instinctual understanding of how people connect with brands has paid off. Bondi Sands is not only a self-tanning brand with global distribution, but the market leader on social media. In this episode, hear how the brand evolved and grew from a single tanning salon and glean key insights on the importance of truly knowing your customer. #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0010/04/2019
Episode 102, Rita Hazan, Celebrity Colorist and Product Innovator - Last (Wo)man Standing | WHERE BRAINS MEET BEAUTY®
Rita Hazan, a celebrity colorist, product innovator and salon owner, has been in business for 20 years strong. Hear how she’s managed to keep innovating and stay relevant even as trends and fads cycle faster and faster through the consumer experience. Consider this episode a masterclass in career longevity. #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0003/04/2019
WHERE BRAINS MEET BEAUTY™ | Beth Russell, Founder, House of Potentia: Smell Your Full Potential
This week’s guest, Beth Russell, Founder of House of Potentia, sits down to talk about her mission to encourage personal change through perfumery. With a background in pyschology, she created House of Potenia with the idea of “olafactive induction”, or as she says, “Using scent as an agent of change and a reminder of how you want to feel.” Get a deeper look inside her brand and its purpose, and get to know her other life as an alpaca farmer and advocate for adoption.
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00:0027/03/2019
Episode 101, Beth Russell, Founder, House of Potentia - Smell Your Full Potential | WHERE BRAINS MEET BEAUTY®
This week’s guest, Beth Russell, Founder of House of Potenia, sits down to talk about her mission to encourage personal change through perfumery. With a background in pyschology, she created House of Potenia with the idea of “olafactive induction”, or as she says, “Using scent as an agent of change and a reminder of how you want to feel.” Get a deeper look inside her brand and its purpose, and get to know her other life as an alpaca farmer and advocate for adoption. #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0026/03/2019
Episode 100, Trish McEvoy, Founder, Trish McEvoy Beauty - How to Lead With Joy | WHERE BRAINS MEET BEAUTY®
For decades, legendary makeup artist and cosmetics mogul Trish McEvoy has led her namesake brand with one focus: The customer. From making pro-quality brushes accessible to consumers to innovating the iconic Makeup Planner, she’s changed the landscape of beauty to the advantage of women everywhere. Hear how she’s managed to maintain the independence of her brand in a marketplace noisy with investors and acquisition while doing it all with a sense of joy. Part of our Podcast in Residence series in partnership with Saks Fifth Avenue.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0020/03/2019
Episode 99, Eloise Cheung, Editorial and Celebrity Hairstylist - When Your Career Finds You | WHERE BRAINS MEET BEAUTY®
Sometimes a career finds you and not the other way around. That’s what happened for Eloise Cheung, a hairstylist who has clocked in over two decades of editorial, advertising, and red carpet jobs. In college, she majored in engineering for a year before dropping out; that move led to a series of fortuitous breaks which would eventually cumulate into the job she loves now. Hear how she went from Chinatown shampoo girl to apprentice at John Freida to a sought-after freelance stylist, along with advice on managing a freelance career and how to break into the world of hair circa 2019. #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0013/03/2019
Episode 98, Laura Slatkin, Founder and Executive Chairman, NEST Fragrances - Wall Street vs Scented Candles | WHERE BRAINS MEET BEAUTY®
Back in 1992, Laura Slatkin and her husband Harry both had lucrative Wall Street careers on the rise. But their entrepreneurial spirits got the better of them, and that year they left the safety of a steady paycheck to open a home-fragrance shop. This eventually lead to Laura founding NEST Fragrances. In this episode, she recalls the challenges of creating what’s essentially today’s home fragrance industry, why she did it, and how she holds her high-octane life together. Recorded live as part of our Podcast in Residence series with Saks Fifth Avenue.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0006/03/2019
Episode 97, Andrea Bifulco, Founder, Nose University - The Language of Scent | WHERE BRAINS MEET BEAUTY®
If you’ve ever looked into the perfume-making process, you probably know there’s someone called a “nose” involved… as in a job title, not a body part. Andrea Bifulco is herself familiar with these mystical wizards of scent, having stumbled on a career in fragrance development thanks to a fateful temp job at Estée Lauder. Now currently the founder of Nose University, an educational olfactive program aimed at kids, she lets us in on the often mysterious process of fragrance creation, the secret language of scent and how vital smell can be to living a mindful, perceptive life.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0026/02/2019
Episode 96, Rachel Braun Sherl, Managing Partner and Co-Founder of SPARK Solutions for Growth - The Vagipreneur | WHERE BRAINS MEET BEAUTY®
If you have a vagina or know someone who does, then this episode is for you. Meet Rachel Braun Scherl, Managing Partner and Co-Founder of SPARK Solutions for Growth and author of Orgasmic Leadership: Profiting from the Coming Surge in Women’s Sexual Health and Wellness. Or as she likes to call herself, a “vagipreneur®” (Yes, she registered the term). As a business consultant focused on women’s health, she’s been influential disrupting the feminine care industry, calling out double standards that exist in marketing women’s reproductive products vs men’s and creating better solutions for periods, pregnancies and personal pleasure. Hear how she found herself at the intersection of commerce, health and female agency and why she wrote a book on it.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0020/02/2019
Episode 95, Kimberly Soane, Executive Director, Bobbi Brown - Great Intentions Lead to Great Careers | WHERE BRAINS MEET BEAUTY®
Don’t have a clear career path? At a crossroads? Then take Kimberly Soane’s lead. The veteran makeup artist and Executive Director of Artistry at Bobbi Brown has a career she loves, and gets clear about what motivated her. She went from psych major to beauty counter manager, to traveling the world with legendary makeup artist Bobbi Brown. Hear her full story in this episode.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0013/02/2019
Episode 94, Natalie Ismiel, Beauty Expert and Ambassador, and Sue Ismiel, Founder and Global Beauty Ambassador, Nad’s - It’s a Family Affair | WHERE BRAINS MEET BEAUTY®
This episode welcomes Natalie and Sue Ismiel of Nad’s to their first podcast recording. The former is the inspiration behind the brand, the latter its creator. This daughter-mother duo takes us back 30 years to the creation of Nad’s, the “green goo” made for hair removal, and its metamorphosis into a global beauty hit thanks to its efficacy and Sue’s charismatic infomercials. Hear how they’ve kept the brand family owned for 3 decades and 3 generations through the power of adaptability, expansion, and gratitude. And if you’ve ever wondered what “Nad’s” means, well, they’ll tell you that, too.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0005/02/2019
Episode 93, Michael Marquis, President, Vogue International - Finding the Right Corporate LTR | WHERE BRAINS MEET BEAUTY®
For every entrepreneur you hear of, disrupting their industry of choice, there’s usually a corporate counterpart you don’t hear of, quietly team building and evolving their careers more than revolutionizing it. Michael Marquis has certainly been the latter, putting in a solid 22 years Johnson & Johnson and working his way up to his current role as President of recently acquired Vogue International. In this episode, hear the pros of getting into a long-term relationship with a single company, with side-helping of advice on handling work relocation for yourself and when there’s a family involved. #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0030/01/2019
Episode 92, Taryn Toomey, Founder, The Class - Undefinable | WHERE BRAINS MEET BEAUTY®
Taryn Toomey is the founder of The Class, a mind-body fitness experience so unlike anything else, it simply was known as “the class”. In this episode, hear how she traded a career in fashion for one in fitness and mindfulness, how an experience with grief created the beginnings of this unexplainable workout and the steps you can take right now to live more mindfully and authentically. This is the first of our monthly live recording events as Podcast in Residence at Saks Fifth Avenue New York City.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0023/01/2019
Episode 91, Lisa Goodman, Founder, GoodSkin™ Clinics - Can You Be Too Successful? | WHERE BRAINS MEET BEAUTY®
Lisa Goodman, Founder of GoodSkin™ Clinics, set out to create a laid-back lifestyle for herself when she opened her business. Instead, word spread like crazy and her business mushroomed into a multi-location operation. Along the way, she went through a divorce, unexpectedly fell in love with a French guy, moved to Paris, and now lives between LA, New York, and Paris. In this episode, hear how she pulls off life in three time zones, what motivated her to take on more than she meant to, and why her clients started calling her aesthetic method “The Untouched Look™”.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0009/01/2019
Episode 90, Courtney and Tye Caldwell, Founders, ShearShare - “HairBnb” | WHERE BRAINS MEET BEAUTY®
Courtney and Tye Caldwell started as partners in life and are now partners in ShearShare, the first mobile app that lets stylists rent space on demand. From marriage, parenthood and startup life, the pair share the key lessons they’ve learned on collaboration and partnership in the decades since they met. You’ll also hear how they’re responding to the changing needs of the hair industry, and why they both think you’re clicks away from making your dreams come true.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0002/01/2019
Episode 89, Brian “Gibs” Long, Founder and CEO, GIBS Grooming - The Law of Attraction | WHERE BRAINS MEET BEAUTY®
Brian “Gibs” Long, CEO and Founder of GIBS Grooming, is truly an entrepreneur's entrepreneur. When attempting to secure a loan for his first business, “I got 10 nos before I got a yes,” he remembers. “That’s the difference between a normal person and an entrepreneur.” From selling veggie burritos at Grateful Dead shows to creating a bagel store chain to forging an entirely new grooming category, he’s been able to achieve success across a variety of industries thanks to one key difference: A win-win attitude. That in turn, has attracted him the right talent and key contacts. “The bagel was more than a round piece of bread,” he says of his former bagel store chain. “It was a cultural brand. It was a movement that the town rallied around.” And just like the bagels, Gibs has made GIBs grooming about more than a bottle of beard oil. Turns out what can truly change the trajectory of your business can be something that can’t be quantified on paper.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0019/12/2018
Episode 88, Erika Wasser, Founder, Glam & Go - The Accidental Entrepreneur | WHERE BRAINS MEET BEAUTY®
Erika Wasser, Founder and CEO of Glam & Go, didn’t mean to be a beauty entrepreneur. She was a working actor and comedian who just needed a really fast blowout. On that premise alone, she started with a single seat in a fancy gym locker room and the goodwill of her favorite hairstylist. Turns out she wasn’t the only one with a desire for amazing hair in 15 minutes - breakout success unexpectedly ensued, with demand growing faster than a chance to write a business plan. Or buy insurance, a website and everything else that comes with a brand. Hear how she created a profitable, multi-location venture by responding to growth as it came.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0012/12/2018
Episode 87, Lisa Price, Founder, Carol’s Daughter - The Long View | WHERE BRAINS MEET BEAUTY®
In beauty, it’s always about what’s new, what’s next, what’s the latest brand to have. But only a few make it past the 5-year mark, and even fewer celebrate double-digit anniversaries. In this episode, Lisa Price, Founder of Carol’s Daughter, tells us how she kept her brand alive, relevant and privately owned for a solid 25 years before selling to L’Oreal. It’s a candid look at life before and after the big acquisition many dream of.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0005/12/2018
Episode 86, Alexandra Bradberry and Leiah Scheibel, Founders, The Sparkle Bar - Don’t Stop at No | WHERE BRAINS MEET BEAUTY®
Meet the duo behind The Sparkle Bar, Arizona’s first full-service makeup studio, Alexandra Bradberry and Leiah Scheibel. They’ve thrown away the rule book and created a space that’s inclusive, pressure-free and most of all fun. But before they could even start, they had one big hurdle to clear: An archaic state law that essentially made their dream business illegal. In this episode, hear how they resisted and why it’s important a place like theirs exists.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
37:0328/11/2018
Episode 85, Delon Nelson, Founder, D&I Fitness - Radical Networking | WHERE BRAINS MEET BEAUTY®
One of Jodi’s best networking channels hasn’t been a coworking space, professional association or trade show - it’s been her gym. So, in the spirit of Thanksgiving, meet Delon Nelson, founder of said gym, D&I Fitness. Through his people-first attitude, he’s managed to create more than just a place to sweat, but a true sense of connection between himself, his clients and the town in which he lives and works. Listen and learn from his unique path to entrepreneurship in this special episode on giving thanks.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0021/11/2018
Episode 84, Kathy Van Ness, COO, Golden Door Properties - You Can’t Have It All at the Same Time (And That’s Okay) | WHERE BRAINS MEET BEAUTY®
Kathy Van Ness, COO of Golden Door Properties, exudes the serene calm of someone who knows she can have it all. . . but, she says, “not all at the same time.” With candid honesty, this seasoned exec recalls choosing work at the expense of missed PTA meetings and bake sales with a refreshing lack of mommy-guilt. “Whether you want to work or have to work, none of that has to do with love,” she concludes. In this episode, hear the backstory behind this radically real attitude, from a first job in retail to the top ranks of fashion and finally, head of America’s most storied spa resort.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0014/11/2018
Episode 83, Giorgos Tsetis, Co-Founder and CEO, Nutrafol® - The Power of Vulnerability | WHERE BRAINS MEET BEAUTY®
Would you rather have a full head of hair or a healthy sex drive? Sounds like the lead up to a game of “Would You Rather. . . ” but this was the real-life scenario Giorgos Tsetis, Co-Founder and CEO of Nutrafol®, was facing in his early 20s. With a thriving modeling career at stake, he had to make the impossible choice of taking a hair-growth drug that would keep him employed, but in turn, cause him sexual dysfunction. Eventually the trade-off became too great, which led him to found Nutrafol®, a supplement that promotes hair growth. In promoting his new business, he was forced to open up, get vulnerable, and share his story. In this episode, hear how that experience opened up a new level of honesty and acceptance within himself and men and women he has helped.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
00:0007/11/2018