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Business
Joeri Billast
Get ready for some high-energy, no-BS conversations with top marketing leaders and tech entrepreneurs from every corner of the world. We’re diving deep into Web3, Crypto, Blockchain, AI, Digital Twins, and the Metaverse. It’s all about real insights and actionable strategies to keep you ahead of the game.Supported by CoinDesk!
S2 E04 Why Many Web3 Projects Won't Survive the Next Five Years – with Anastasiia Bobeshko (at Web Summit)
Send us a textToday's guest is Anastasiia Bobeshko.Anastasiia is Head of Marketing at Yellow. She is a marketing visionary and technology enthusiast whose main passion is building global brands by creating digital acquisition strategies with the help of witty omni-channel communication. Yellow is building the Web 3.0 Internet of Finance through groundbreaking Fintech technologies, Blockchain startup incubator seed investments, mentorship, advisory, analytics, and software solutions.This episode was recorded outside at the Altice Arena in Lisbon during Web Summit on November 4, 2022.You find the show notes here: https://webdrie.net/web-summit-2022-the-current-state-of-web3-where-we-are-and-whats-next-with-anastasiia-bobeshko/ PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
24:1225/11/2022
S2 E03 Why a New Era of Healthcare is Dawning with Web3 – with Christin Günther (at Web Summit)
Send us a textToday's guest is Christin Günther, Co-Founder and CMO at BiomesChristin holds a M.A. in Media Economics, Communication & Psychology and is passionate about disrupting the health system.This episode was recorded in Media Village at Web Summit on November 3, 2022.You find the show notes here: https://webdrie.net/web-summit-2022-why-a-new-era-of-healthcare-is-dawning-with-web3-with-christin-gunther/PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
20:0023/11/2022
S2 E02 How 'Crypto Megan' Became a Crypto Influencer and NFT Investor – with Megan Nilsson (at Web Summit)
Send us a textOur guest today is Megan Nilsson.Megan is a high-end crypto and NFT portfolio consultant and Web 3 strategy for large companies, investors and celebrities, and also an investor in crypto and a member of Bored Ape Yacht Club, Doodles and World of Women, among many other NFTs.This episode was recorded in Media Village at Web Summit on November 3, 2022.You find the show notes here: https://webdrie.net/web-summit-2022-how-crypto-megan-became-a-crypto-influencer-and-nft-investor-with-megan-nilsson/PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
23:1818/11/2022
S2 E01 How Giovanna Produced the Metaverse Fashion Week at Decentraland – with Giovanna Graziosi Casimiro (at Web Summit)
Send us a textOur guest today is Giovanna Graziosi Casimiro. Giovanna is a metaverse producer at Decentraland, where she is the head of Metaverse Fashion Week. She has more than a decade of experience in digital design and the XR industry.This episode was recorded at the podcast booth at Web Summit on November 2, 2022.You find the show notes here: https://webdrie.net/web-summit-2022-how-giovanna-produced-the-metaverse-fashion-week-at-decentraland-with-giovanna-graziosi-casimiro/PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
15:1116/11/2022
S2 E00 One Year Later – Intro Season 2 (at Web Summit)
Send us a textSince Web Summit 2021 in Lisbon where I started the CMO Stories podcast, I recorded 57 episodes for season 1 . One year later at Web Summit 2022, I decided to start with season 2 and focus on guests that are coming from the web3 space – or at least with a link to web3 marketing.This episode was recorded at the podcast booth at Web Summit on November 2, 2022.PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
09:5514/11/2022
S1 E54 How to Achieve a Celebrity Status in Your Industry – with Phil Pelucha
Send us a textOur guest today is Phil Pelucha, an internationally renowned Celebrity Entrepreneur and Business & Sports Consultant best known for 'Billionaires in Boxers.' 1. A former professional athlete 2. Producer & Director of BiBtv. 3. Host of a top 5% podcast with more than 1m downloads each month 4. Created over 10k hours of podcasting & Satellite TV content. He is famous for his ability to take your business from Unknown to Unrivalled; that and his highly publicized long-term ambition to own Liverpool FC. Phil is known to have said the following: “You cannot wait for an invitation to the top of your industry; you must invite yourself. We will show you how”This episode was recorded through a StreamYard call on October 20, 2022.You find the show notes here: https://webdrie.net/how-to-achieve-a-celebrity-status-in-your-industry-with-phil-pelucha/PS: Did you already hear about our my new CMO Stories NFT?Be sure check it out and learn about the benefits you get 🔥
38:4911/11/2022
S1 E53 How Edward Created the First Play-to-Earn Game in Blockchain and the Biggest Blockchain Meetup in the World – with Edward Sturm
Send us a textToday's guest is Edward Sturm, Co-Founder at Commit Club.Edward has made viral videos totaling hundreds of millions of views, the first play-to-earn blockchain game while running the biggest blockchain meetup in the world, and has done search engine optimization for Fortune 100 companies. He's a self-improvement fanatic, doing cold showers and daily meditation since college. For the last four years, he has traveled the world and lived in over 30 countries.This episode was recorded through a StreamYard call on September 15, 2022.You find the show notes here: https://webdrie.net/how-edward-created-the-first-play-to-earn-game-in-blockchain-and-the-biggest-blockchain-meetup-in-the-world-with-edward-sturm/PS: Did you already hear about our my new CMO Stories NFT?Be sure check it out and learn about the benefits you get 🔥
28:5109/11/2022
S1 E52 Why You Should Pay Attention to Web3 – with Sam Kamani
Send us a textThe guest for this episode is Sam Kamani, a Web3 expert, tech CEO and author.Sam is the Chief Web3 Strategist for Moonstream.to, Moonstream is the Web3 engine for Blockchain based games. Moonstream has handled over $2.5 Billion in transaction volume to date. Sam is also the founder and host of the Web3 with Sam Kamani podcast, a top 20 Web3 podcast globally and author of the Amazon Best selling "The 30 Day Startup".He talks about opportunities in Web3 and why Web3 is going to be as big as the next industrial revolution.This episode was recorded through a StreamYard call on September 1, 2022.You find the show notes here: https://webdrie.net/why-you-should-pay-attention-to-web3-with-sam-kamani/PS: Did you already hear about our my new CMO Stories NFT?Be sure check it out and learn about the benefits you get 🔥
33:3304/11/2022
S1 E51 What Really Matters When You're Winning a Business Award – with Janet Casey
Send us a textIn this episode, I am welcoming Janet Casey.Janet, an Adweek 35 Women Trailblazers USA, launched Marketing Doctor in 2003 and has grown it into a multi-million dollar agency specializing in global media planning and media buying. She brings considerable expertise in media planning, media buying, attribution / measurement and data strategy to the table. Leading one of the few companies in the country that did not participate in the Great Resignation (98% Retention Rate).Janet is an expert on work culture, developing leadership and workforce retention. As President and Founder of Marketing Doctor, she is proud to lead a cutting-edge agency recognized as an Inc. 5000 Fastest Growing Private Company in America, 3 years running, along with multiple other national awards. This episode was recorded through a StreamYard call on August 31, 2022.You find the show notes here: https://webdrie.net/what-really-matters-when-youre-winning-a-business-award-with-janet-casey/PS: Did you already hear about our my new CMO Stories NFT?Be sure check it out and learn about the benefits you get 🔥
25:5102/11/2022
S1 E50 How to Unlock B2B Business Growth by Eliminating the Friction Effect – with Dean Isaacs
Send us a textToday's guest is Dean Isaacs.When Dean launched his consulting firm in a new city where he had no contacts or network, and went from zero sales to high 6 figures in under 14 months, people started asking me how he did it. His secret was merging marketing and sales into a simple, cohesive approach that is aligned with how my ideal clients buy. He calls this approach 'Eliminating the Friction Effect'.Dean loves to share his practical, actionable sales, marketing and business growth ideas with us.This episode was recorded through a StreamYard call on August 30, 2022.You find the show notes here: https://webdrie.net/how-to-unlock-b2b-business-growth-by-eliminating-the-friction-effect-with-dean-isaacs/PS: Did you already hear about our my new CMO Stories NFT?Be sure check it out and learn about the benefits you get 🔥
30:4028/10/2022
S1 E49 How Chris Exponentially Developed his Personal Brand on LinkedIn around Web3 – with Chris Koronowski
Send us a textToday's guest is Chris Koronowski.Chris's background is in computer science. He has almost 8 years of experience in sales and digital marketing, and 5 years of experience as a LinkedIn consultant that includes content generation, personal branding, lead generation, and building sales funnels. Since this year, Chris has started focussing on Web3 Marketing and has exponentially developed his personal brand on LinkedIn.This episode was recorded through a StreamYard call on August 24, 2022.You find the show notes here: https://webdrie.net/how-chris-exponentially-developed-his-personal-brand-on-linkedin-around-web3-with-chris-koronowski/PS: Did you already hear about our my new CMO Stories NFT?Be sure check it out and learn about the benefits you get 🔥
26:1426/10/2022
S1 Bonus E3: How to Increase Sales with Geofencing Marketing – with Justin Croxton
Send us a textToday's guest is Justin Croxton. He is an Inc 5000 Entrepreneur Helping Enterprises Implement Cutting Edge Lead Gen Solutions.He is the CEO of Propellant Media. They use a unique technology called geofencing marketing that sets them apart from other lead generation agencies. He shares more on how he build his agency to 8 figures in 5 years with no funding or acquisitions as well as how he helps brands target and grow their revenue through advanced digital tools.This special bonus episode was recorded through a StreamYard call on October 19, 2022. You find the show notes here: https://webdrie.net/s1-bonus-e3-how-to-increase-sales-with-geofencing-marketing-with-justin-croxton/Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
22:5624/10/2022
S1 E48 How Bryan Created the Uber for Lawn Care, Starting from Zero – with Bryan Clayton
Send us a textToday's guest is Bryan Clayton.Bryan is the Co-Founder and CEO of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day.Before starting GreenPal, Bryan Clayton founded Peachtree Inc., one of the largest landscaping companies in the state of Tennessee, growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit.This episode was recorded through a StreamYard call on August 12, 2022.You find the show notes here: https://webdrie.net/s1-e48-how-bryan-created-the-uber-for-lawn-care-starting-from-zero-with-bryan-clayton/Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
23:5921/10/2022
S1 E47 How to Close Big Deals from Your Podcast – with Josh Tapp
Send us a textToday's guest is Josh Tapp. Josh is the host of the Apple iTunes Top 50 Marketing and Entrepreneurship Podcast, The Lucky Titan, Josh has worked with over 1500 of the world’s top entrepreneurs discovering their most coveted business success secrets and sharing them with the world. His company, Podcast Multipliers, has helped over 750 entrepreneurs (and counting) to launch, monetize, and scale their own industry leading podcasts. Leveraging the Pantheon Method (Josh's proprietary method for scaling industry leading podcasts), he founded multiple 7 figure businesses and has spoken in front of nearly 500,000 entrepreneurs worldwide. This episode was recorded through a StreamYard call on August 18, 2022.You find the show notes here: https://webdrie.net/s1-e47-how-to-close-big-deals-from-your-podcast-with-josh-tapp/Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
28:2219/10/2022
S1 E46 How to Become a World Class Communicator – with Brenden Kumarasamy
Send us a textOur guest for this episode is Brenden Kumarasamy.Brenden is the founder of MasterTalk, he coaches ambitious executives & entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world.This episode was recorded through a StreamYard call on August 18, 2022.You find the show notes here: https://webdrie.net/s1-e46-how-to-become-a-world-class-communicator-with-brenden-kumarasamy/Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
33:2614/10/2022
S1 E45 How to Apply the Principles and Values of Agile with Inbound Digital Sales – with Anthony Coppedge
Send us a textToday's guest is Anthony Coppedge. He leads the vision for how business agility is infused in Digital Sales at IBM. He relishes the chance to sabotage mediocrity. He fuels his heart by mentoring, writing, teaching, and coaching a variety of audiences.He started applying Agile in marketing in 2009 at a software company and has been iterating and learning for the past 10 years how to reframe the dynamic between Marketing & Sales. This episode was recorded through a StreamYard call on August 18, 2022.You find the show notes here: https://webdrie.net/s1-e45-how-to-apply-the-principles-and-values-of-agile-with-inbound-digital-sales-with-anthony-coppedge/Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
20:5012/10/2022
S1 E44 How Should B2B Businesses Use Video on Social Media – Christopher Weiher
Send us a textToday's guest is Christopher Weiher. He helps business owners make authentic videos that connect with their network and drive leads and sales.Chris is a video producer and business owner with over 20 years of experience in the industry. Focusing on B2B videos, Chris has created animations, videos for events and sales presentations, commercials and now works with business owners to help them create their own videos and only cares about results!This episode was recorded through a StreamYard call on August 17, 2022.You find the show notes here: https://webdrie.net/s1-e44-how-should-b2b-businesses-use-video-on-social-media-christopher-weiher/Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
26:0507/10/2022
S1 E43 How to Make an Email Stand Out in a Crowded Inbox – with Roland Pokornyik
Send us a textToday's guest is Roland Pokornyik. He is a seasoned email marketer and CEO,Co-founder of Chamaileon.io - an email creation platform for teams. He regularly blogs and speaks about email design and related topics too. He's open to share his entrepreneurial challenges on bootstrapping a global SaaS product in a very competitive industry and scaling to a team of 20. This episode was recorded through a StreamYard call on August 17, 2022.You find the show notes here: https://webdrie.net/s1-e43-how-to-make-an-email-stand-out-in-a-crowded-inbox-with-roland-pokornyik/Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
29:0805/10/2022
S1 E42 What it's Like to Build a Legal Tech Solution for Non-Lawyers – with Charles Brecque
Send us a textToday our guest is Charles Brecque – legal tech founder making contracts machine readable. Charles is the founder & CEO of Legislate. He founded Legislate in April 2020 in Oxford to make contracts machine readable using patented knowledge graph technology. Before founding Legislate, Charles brought Machine Learning solutions to market for three years at Mind Foundry, a spin-out from the University of Oxford. Charles is a graduate of the École Centrale de Lyon.This episode was recorded through a StreamYard call on August 16, 2022.You find the show notes here: https://webdrie.net/s1-e42-what-its-like-to-build-a-legal-tech-solution-for-non-lawyers-with-charles-brecque/Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
25:1730/09/2022
S1 E41 Why Should Businesses Be Focused On Making an Impact Before Making A Profit – with Mat Boyle
Send us a textToday's guest is Mat Boyle. He is the CEO and Founder of Online To Offline (O2O), a company dedicated to helping businesses increase their lead generation activities, optimize their sales conversions and maximize their profits.But that's only part of the story, O2O is committed to using entrepreneurship and job creation as a vehicle to end poverty driven exploitation and sexual slavery by opening centres in developing countries and using them as community hubs.Mat lives on the Sunshine Coast in Australia with his wife and six kids where he spends his spare time training for Strongman CompetitionsThis episode was recorded through a StreamYard call on August 3, 2022.You find the show notes here: https://webdrie.net/why-should-businesses-be-focused-on-making-an-impact-before-making-a-profit-with-mat-boyle/Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
27:2828/09/2022
S1 Bonus E2: How Podcasters can Use NFTs – with Carlos Diaz
Send us a textWhat are NFTs and why should podcasters care? Listen to this special bonus episode with Carlos Diaz, Founder of Uncut.FM, Podcaster and Investor.Carlos was born and raised in France, and has now lived in San Francisco for +10 years. He is a repeat entrepreneur and created his first startup, Emakina, at the age of 23, before taking it public in 2006. Carlos also founded blueKiwi, the first SaaS company in France, moved the company to Silicon Valley in 2010 and sold it two years later. Carlos also ran a startup accelerator program for four years and continues to invest through his fund Diaspora Ventures. Today, Carlos is the founder and CEO of Uncut.fm and is helping creators and podcasters to create communities and increase revenue through a all-in-one NFT platform for creators. This episode was recorded through a StreamYard call on August 30, 2022.You find the show notes here: https://webdrie.net/what-are-nfts-and-why-should-podcasters-care-with-carlos-diaz/You can get the NFT mentioned in this podcast through this link: https://cmo-stories.uncut.fm However you will need the password that is mentioned in this episode.
30:0926/09/2022
S1 E40 How to Get Results on LinkedIn – with Daniel Alfon
Send us a textToday's guest is Daniel Alfon, LinkedIn author, expert and trainer.Daniel is the author of the book "Build a LinkedIn Profile for Business Success". He opened his LinkedIn account in early 2004. He holds a Master's Degree in English from La Sorbonne Nouvelle and helped thousands of entrepreneurs and consultants grow their business. Warning: he loves busting LinkedIn myths!Get Daniel's freebie here This episode was recorded through a StreamYard call on August 1, 2022.You find the show notes here: https://webdrie.net/s1-e40-how-to-get-results-on-linkedin-with-daniel-alfon/Did you already hear about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club
33:5123/09/2022
S1 E39 How to Turn your Content from Boring to Brilliant – with Tom Ruwitch
Send us a textToday's guest is Tom Ruwitch. He is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 – before most business people had even heard of email marketing. Today, coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and stuck. So Tom helps them transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable.This episode was recorded through a StreamYard call on July 27, 2022.You find the show notes here: https://webdrie.net/s1-e39-how-to-turn-your-content-from-boring-to-brilliant-with-tom-ruwitch/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club
33:1921/09/2022
S1 E38 How Quontic Builds the Future of Banking through Bitcoin Rewards and the Metaverse – with Aaron Wollner
Send us a textToday's guest is Aaron Wollner. He is the CMO of QuonticIf you aren’t familiar, Quontic was born during the financial crisis as a small community bank in New York. Following Dodd-Frank regulations, it was recognized as a Community Development Financial Institution (CDFI) bank. This enables Quontic to lend to people who have earned the opportunity to afford homeownership but have traditionally been excluded. As the first bank to offer bitcoin rewards on debit card purchases, Quontic quickly shifted online so that it could serve more clients in more ways. It now has employees in 35 states serving clients across the country.This episode was recorded through a StreamYard call on July 26, 2022.You find the show notes here: https://webdrie.net/how-quontic-builds-the-future-of-banking-through-bitcoin-rewards-and-the-metaverse-with-aaron-wollner/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club
28:3016/09/2022
S1 E37 Why is Google Your New Business Card? – with Jason Barnard, the Brand SERP Guy
Send us a textToday's guest is Jason Barnard. He is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do).His backstory: from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean...This episode was recorded through a StreamYard call on July 26, 2022.You find the show notes here: https://webdrie.net/s1-e37-why-is-google-your-new-business-card-with-jason-barnard-the-brand-serp-guy/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club
34:2614/09/2022
S1 E36 Why do Value-Added-Incentives beat Discounting Prices every time – with Marco Torres
Send us a textToday's guest is Marco Torres. He is the Founder of MarketingBoost.com, he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. Marco teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program.This episode was recorded through a StreamYard call on July 26, 2022.You find the show notes here: https://webdrie.net/s1-e36-why-do-value-added-incentives-beat-discounting-prices-every-time-with-marco-torres/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club
28:2009/09/2022
S1 E35 How to make Crypto Accessible to the Masses – with Carl Hallam
Send us a textToday's guest is Carl Hallam. He is the CMO at Kriptomat, an online platform that enables people globally to quickly, safely and easily buy, sell and store digital currencies in the local language and with local support.I have met Carl in our CMO💯Club on Discord. This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together. Get your free invite via this link: https://joeri.link/cmo100clubThis episode was recorded through a StreamYard call on July 26, 2022.You find the show notes here: https://webdrie.net/how-to-make-crypto-accessible-to-the-masses-with-carl-hallam/
18:5907/09/2022
S1 E34 How to Create a Successful Podcast? – with Tracy Hazzard
Send us a textToday's guest is Tracy Hazzard. She is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked video casts and podcasts like The Binge Factor and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts.As CEO and Co-Founder of Podetize, Tracy brings diverse views from what works and what doesn’t work in marketing and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.This episode was recorded through a StreamYard call on July 25, 2022.You find the show notes here: https://webdrie.net/s1-e34-how-to-create-a-successful-podcast-with-tracy-hazzard/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club
37:3231/08/2022
S1 E33 How to Land B2B Clients – with Mark Firth
Send us a textToday's guest is Mark Firth. He spent a large portion of his life working a corporate job in London, he worked for companies like IBM and Siemens but he was left feeling unfulfilled. He went in search of answers and an 11 year journey from the UK to Colombia for a decade, fell in love and stated a family and then a business. He finally made it into Florida on an investment visa supported by his business.Mark runs High Profit Consulting which has helped hundreds of B2B consultants to land clients through a mix of organic and paid business strategiesThis episode was recorded through a StreamYard call on July 19, 2022.You find the show notes here: https://webdrie.net/s1-e33-how-to-land-b2b-clients-with-mark-firth/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club
23:5824/08/2022
S1 Bonus E1: How to Make your Livestream Entertaining – with Lux Narayan
Send us a textSpecial bonus episode of the CMO Stories podcast with Lux Narayan, Obituarist, Tech Entrepreneur, Wannabe Comedian and AuthorLux believes that "So, what do you do?" is a tough question to answer and should certainly not be answered with the current title on your LinkedIn profile. In 2021, he published "Name, Place, Animal, Thing", an Amazon bestseller- to help people answer this dreaded question. He enjoys mining the intersections of various spheres of life and work, speaking of which... He is the CEO and a co-founder at StreamAlive, a category-defining, fun and engaging web application that helps livestreams and live events on Zoom, YouTube Live, and everything in between literally come alive. With the ability to track, increase, and convert engagement simply through the live chat, StreamAlive's goal is to help presenters and creators take their audiences from bored-away to blown-away.Prior to founding StreamAlive, and prior to a creative and personal break, Lux was a co-founder and the CEO at Unmetric right up to their acquisition by Cision, the world’s largest “earned media platform” that’s now a part of Platinum Equity, a $20bn+ private equity group. He is a perpetual learner of "stuff' -- from origami and molecular gastronomy to stand-up and improv comedy. He enjoys reading obituaries and has given a talk on the TED main stage - on lessons from 2000 obituaries. This talk has been viewed over 2 million times and translated into every majorly spoken language.This episode was recorded through a StreamYard call on August 15, 2022.You find the show notes here: https://webdrie.net/s1-bonus-e1-how-to-make-your-livestream-entertaining-with-lux-narayan/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club
34:1919/08/2022
S1 E32 How Fractional CMOs Can Help You with a Solid Marketing Strategy – with Avi Kumar
Send us a textToday's guest is Avi Kumar. He is the founder and CEO of KUWARE, Inc, a marketing and advertising agency based in Austin, TX. KUWARE’s primary focus is on marketing strategy delivered through a fractional CMO model and eCommerce-As-A-Service. Recently Avi acquired the white-label PPC agency InvisiblePPC. As a behind-the-scenes white-label partner, InvisiblePPC, helps smaller agencies fulfill the marketing needs of local businesses. Avi has spoken at the prestigious Traffic & Conversions Summit alongside such speakers as Martha Stewart, Marie Forleo, Chip Wilson, and Snoop Dogg! His diverse educational and business background gives him a truly unique insight into the finer nuances of both the business and technological aspects of online business. This episode was recorded through a StreamYard call on July 18, 2022.You find the show notes here: https://webdrie.net/s1-e32-how-fractional-cmos-can-help-you-with-a-solid-marketing-strategy-with-avi-kumar/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club
27:3717/08/2022
S1 E31 Why Writing a Business Book is Easier Than You Think – with Mike Ulmer
Send us a textToday's guest is Mike Ulmer. While he specializes in helping business people write their books, he has written 13 books with a total of nearly $1 million in total sales revenue. His latest book (March, 2022) is Show and Tell Writing: A Great Short Business Book About How To Write A Great Short Business Book.This episode was recorded through a StreamYard call on July 14, 2022.You find the show notes here: https://webdrie.net/s1-e31-why-writing-a-business-book-is-easier-than-you-think-with-mike-ulmer/Here is the link to Joeri's own book, which was launched on Amazon very recently: https://www.amazon.com/dp/B0B8BXR7NF
36:2410/08/2022
S1 E30 How Web3 will Revamp the Creator Economy – with Derek Gorthy
Send us a textThis is the 30th episode of the CMO Stories podcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.Today's guest is Derek Gorthy. He is a co-founder at Enshrine, a Web3 community engagement platform for creators that want to build unique experiences for their fans. He developed a diverse skillset working in consulting across the technology, health, and financial industries. He attributes his success in these industries to his ability to fundamentally understand his customer's needs and his aptitude for designing innovative solutions to the problems he identifies.This episode was recorded through a StreamYard call on July 14, 2022.You find the show notes here: https://webdrie.net/how-web3-will-revamp-the-creator-economy-with-derek-gorthy/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club
29:2103/08/2022
S1 E29 Why you Need to Rethink Lead Generation – with Tom Shapiro
Send us a textToday's guest is Tom Shapiro. He is CEO of Stratabeat, a B2B marketing agency. Services include SEO, content development, content marketing, web design, and account-based marketing (ABM).Tom's insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, and MediaPost. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.This episode was recorded through a StreamYard call on July 13, 2022.https://webdrie.net/why-you-need-to-rethink-lead-generation-with-tom-shapiro/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club
29:1427/07/2022
S1 E28 Why an AI Pioneer from Silicon Valley Wrote his Childhood Memoir – with Babak Hodjat
Send us a textToday's guest is Babak Hodjat. He is a serial entrepreneur behind several Silicon Valley companies as main inventor and technologist, and currently serves as CTO - AI at Cognizant. Babak is the former co-founder and CEO of Sentient, responsible for the core technology behind the world’s largest distributed artificial intelligence system, and he was also the founder of the world's first AI-driven hedge-fund, Sentient Investment Management. Babak is widely credited as the main inventor of the natural language technology used in Apple’s Siri. This episode was recorded through a StreamYard call on June 23, 2022.You find the show notes here: https://webdrie.net/why-an-ai-pioneer-from-silicon-valley-wrote-his-childhood-memoir-with-babak-hodjat/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club
29:4520/07/2022
S1 E27 How to Get Ranked at the Top of Google – with Brandon Leibowitz
Send us a textThis is the 27th episode of the CMO Stories podcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.Today's guest is Brandon Leibowitz. He runs and operates SEO Optimizers, a digital marketing company that focuses on helping small and medium-sized businesses get ranked at the top of Google by using search engine optimization tactics This episode was recorded through a StreamYard call on June 20, 2022.You find the show notes here: https://webdrie.net/s1-e27-how-to-get-ranked-at-the-top-of-google-with-brandon-leibowitz/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club
28:2113/07/2022
S1 E26 Why Provide a Social Media Platform for Female Founders – with Inbal Claudio
Send us a textToday's guest is Inbal Claudio, Founder at Like Minded Collective. This is a social media platform for female founders, where they can create genuine personal connections with like-minded women This episode was recorded through a StreamYard call on June 16, 2022.You find the show notes here: https://webdrie.net/s1-e26-why-provide-a-social-media-platform-for-female-founders-with-inbal-claudio/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your invite via this link: https://joeri.link/cmo100clubDo not hesitate, because it is free.
25:3406/07/2022
S1 E25 What is the Power of Social Accountability – with William Glass
Send us a textToday's guest is William Glass, CEO & Co-Founder of Ostrich and host of the Silicon Alley Podcast. His mission is to improve global financial well-being. Ostrich’s mobile app addresses financial literacy deficits by creating game-like social community and accountability around money. The key is tackling the emotional side of money and creating strong money habits.Prior to starting Ostrich, William worked at an AI Market research company in New York City. Additionally, William led sales teams at Gartner Research where they worked with the leadership teams of tech startups from pre-revenue to $250M in revenue. This episode was recorded through a StreamYard call on June 16, 2022.You find the show notes here: https://webdrie.net/s1-e25-what-is-the-power-of-social-accountability-with-william-glass/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your invite via this link: https://joeri.link/cmo100clubDo not hesitate, because it is free.
24:2329/06/2022
S1 E24 How to Deal with Challenges at Work and in Life at the Same Time – with Dasha Kichuk
Send us a textToday's guest is Dasha Kichuk, CEO & Co-Founder of Effa Toothbrush. They are creating amazing sustainable products, aiming to replace disposable plastics around the World.For the past 10 years, Dasha has been working as a project manager in different huge international companies, but she has always felt that she didn't fit there. So she and her husband launched their own company, where they create fantastic products and make this world a better place. This episode was recorded through a StreamYard call on June 14, 2022.You find the show notes here: https://webdrie.net/s1-e24-how-to-deal-with-challenges-at-work-and-in-life-at-the-same-time-with-dasha-kichuk/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together. Get your invite via this link: https://joeri.link/cmo100clubDo not hesitate, because it is free.
26:5022/06/2022
S1 E23 How to Get Clients to Show Up for Appointments or Sales Calls – with Jonathan Zacks
Send us a textToday's guest is Jonathan Zacks, Founder of GoReminders. Jonathan is on a mission to decimate no-show appointments. After running an appointment-based business for a decade, he co-founded GoReminders which increases business revenue and cuts wasted staff time with automated appointment reminders & online booking. Jonathan runs Growth & Marketing for GoReminders and loves helping small businesses with automation and communication.This episode was recorded through a StreamYard call on May 19, 2022.You find the show notes here: https://webdrie.net/s1-e23-how-to-get-clients-to-show-up-for-appointments-or-sales-calls-with-jonathan-zacks/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your invite via this link: https://joeri.link/cmo100clubDo not hesitate, because it is free.
23:5915/06/2022
S1 E22 Why is the App Development Business still a Growing Business – with Daniel Hafner aka "Dapper Dan the App Man"
Send us a textToday's guest is Daniel Hafner, Company Owner at Dapper Mobile Apps. Dan started out building apps with zero ability to write a single line of code, yet somehow figured out how to build an entire app development business! He works with high-level coaches, content creators and entrepreneurs to put their idea into a tangible, sleek and scalable app model.This episode was recorded through a StreamYard call on May 19, 2022.You find the show notes here: https://webdrie.net/s1-e22-why-is-the-app-development-business-still-a-growing-business-with-daniel-hafner-aka-dapper-dan-the-app-man/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your invite via this link: https://joeri.link/cmo100clubDo not hesitate, because it is free.
29:3208/06/2022
S1 E21 How Sean’s Kids Built the Best Lemonade Stand Ever – with Sean Johnson
Send us a textToday's guest is Sean Johnson. He is the author of SIP: "How kids can taste entrepreneurship and build the best lemonade stand ever". Sean is a founding partner at Manifold, a venture holding company, and has spent the last 12 years investing in early stage startups and advising enterprise organizations on innovation. For 8 years he's been a professor in the marketing department at Northwestern's Kellogg School of Management.This episode was recorded through a StreamYard call on May 16, 2022.You find the show notes here: https://webdrie.net/s1-e21-how-seans-kids-built-the-best-lemonade-stand-ever-with-sean-johnson/Did you already about our CMO💯Club, a brand new CMO community? This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your invite via this link: https://joeri.link/cmo100clubDo not hesitate, because it is free.
27:1501/06/2022
S1 E20 Why People are Increasingly Using Tiktok – Mathieu Mireault
Send us a textThis is the 20th episode of the CMO Stories podcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics. Today's guest is Mathieu Mireault. He is the Co-founder and CMO at Dermadry Laboratories Inc. He is a master in marketing and a passionate healthcare entrepreneur.His company has been nominated as the most innovative company in Quebec in 2021 and the best start-up of the city in 2020. He's written in numerous publications such as the Huff Post.Mathieu and his team have been changing the way people look at and treat excessive sweating. This episode was recorded through a StreamYard call on May 11 2022.You find the show notes here: https://webdrie.net/s1-e20-why-people-are-increasingly-using-tiktok-mathieu-mireault/Did you already about our CMO💯Club, a brand new CMO Community?Get your invite via this link: https://joeri.link/cmo100clubDo not hesitate, because it is free.Happy listening!– Joeri
24:0525/05/2022
S1 E19 How Brianne Built 3 Companies in Only 6 Years – with Brianne Hanson
Send us a textToday's guest is Brianne Hanson. She started her first company at 21. Being a female in technology is hard enough, let alone being 21 with no experience. But she was passionate and she had the drive, so she spent dedicated time working on herself through confidence building as well as inserted herself in entrepreneurship to be the best and most efficient version of herself. 6 years later, she now owns 3 companies and runs a podcast 'Becoming Entrepreneurs' ranked top 5% globally! This episode was recorded through a StreamYard call on May 10 2022.You find the show notes here: https://webdrie.net/s1-e19-how-brianne-built-3-companies-in-only-6-years-with-brianne-hanson/Did you already about our CMO💯Club, a brand new CMO Community? Get early access via this link: https://joeri.link/cmo100clubIt's free!Happy listening!– Joeri
30:2918/05/2022
S1 E18 How the Fitness Australia Educator of the Year Wrote his ebook – with Jono Petrohilos
Send us a textToday's guest is Jono Petrohilos, Fitness Australia Educator of the Year, online course creator, international speaker, best selling author and podcast host.This episode was recorded through a StreamYard call on April 27, 2022.You find the show notes here: https://webdrie.net/s1-e18-how-the-fitness-australia-educator-of-the-year-wrote-his-ebook-with-jono-petrohilos/Did you already about my CMO💯club, a brand new CMO Community? If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".Happy listening!– Joeri
31:5011/05/2022
S1 E17 How Clara Runs her Domestic Abuse Non Profit – with Clara Baldwin
Send us a textToday's guest is Clara Baldwin, founder and CEO at Peace Over Pieces Domestic Abuse Non-Profit, Ground Plan Studio Marketing, and Cure Medical Marketing. This episode was recorded through a StreamYard call on April 25, 2022.You find the show notes here: https://webdrie.net/s1-e17-how-clara-runs-her-domestic-abuse-non-profit-with-clara-baldwin/Did you already about my CMO💯club, a brand new CMO Community? If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".Happy listening!– Joeri
25:5004/05/2022
S1 E16 Best Practices for a Marketing Brainstorm
Send us a textWelcome to the CMO Stories Podcast, Episode 16. This short episode is about marketing brainstorm sessions.I recently did a great marketing workshop at one of my clients and wanted to share some thoughts around it. Let me know your thoughts via [email protected] feedback welcome!– Joeri
09:3327/04/2022
S1 E15 Why Vahag Sees Social Media with as a Living, Breathing animal – with Vahag Karayan
Send us a textThis is the 15th episode of my podcast CMO Stories: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.My guest for this episode is Vahag Karayan, co-founder and CEO/CMO of BrandLens Inc, a revolutionary User-Generated SaaS video startup for agencies and brands. This episode was recorded through a StreamYard call on April 14, 2022.You find the show notes here: https://webdrie.net/s1-e15-why-vahag-sees-social-media-with-as-a-living-breathing-animal-with-vahag-karayan/Did you already about my CMO💯club, a brand new CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".Apply for the CMO💯club here: joeri.link/cmo100clubHappy listening!– Joeri
23:5020/04/2022
S1 E14 Listen to the First Chapter of 'The 5K Challenge'
Send us a textWelcome to the CMO Stories Podcast, Episode 14. If you'd like to get a taste of my book, then this episode is for you.Book title: The 5K Challenge for SolopreneursSubtitle: How To Make 5K In 21 Days Through Social Media – Without Spending Money On AdsBut the ebook or hardcopy on Amazon: https://www.amazon.com/dp/B0B8BXR7NFAll feedback welcome!– JoeriPS: Let's connect on Instagram or Twitter: @joeribillasthttps://www.instagram.com/joeribillasthttps://twitter.com/joeribillast
07:5913/04/2022
S1 E13 How to Create and Use Stories to Grow Sales – with Park Howell
Send us a textThis is the 13th episode of my podcast CMO Stories: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.My guest for this episode is Park Howell, Business Story Strategist, Keynote Speaker, Sales Storytelling Coach, Podcaster and Brand Raconteur at Business of Story. Your story matters. Especially if you want to grow sales. Attract and retain top talent. Open more doors and close more deals creating life-long customers. But if you don't tell your story, everyone who matters to you will make one up about you. And you probably won't like it.For 35 years in branding, marketing and sales, Park has preached being different and distinctive. But now he knows that's not enough. You need to know how to share your story with the world. After running his ad agency, Park&Co, for twenty years, in 2016 he did a wacky thing to most. He shuttered his shop and struck out on a new adventure to help leaders like excel through the stories they tell. Now he consults, teaches, coaches and speak internationally, working with brand leadership, their marketers and sales teams to craft and tell endearingly authentic stories that sell.He hosts the popular Business of Story podcast ranked among the top 10% of downloaded shows in the world.Everything he has learned so far about business storytelling is captured in his new book 'Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand'. He has also co-written 'The Narrative Gym for Business – Introducing the ABT Framework for Business Communication and Messaging'. In this episode we will discuss the ABT framework and do a practical exercise for my own personal brand. This episode was recorded via StreamYard call on March 30, 2022.You find the show notes here: https://webdrie.net/s1-e13-how-to-create-and-use-stories-to-grow-sales-with-park-howell/Did you already about my CMO💯club, a brand new CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".Apply for the CMO💯club here: joeri.link/cmo100clubHappy listening!– Joeri
44:0406/04/2022