For this episode we were joined by Dagye, the founder of luxury fashion brands A Day Without Angst (ADWOA) and Jeanius Bar Atelier. I have followed Dagye's journey in fashion for nearly 10 years now, so to finally be able to sit down with him was an honour and a full circle moment. I first came across Dagye through seeing his bespoke denim pieces on my favourite artists Young Thug and Future in the mid-2010's. I remember the feeling of shock when discovering that the designer of these jeans was a German-born Ghanaian guy from Milton Keynes who hadn't studied fashion. How did he beat the odds to end up in these spaces and be dressing some of the biggest artists on the planet!?! Since then Dagye has gone on to raise the bar and defy expectation year on year. His high fashion brand ADWOA has garnered attention and affinity from key people within culture and his other brand Jeanius Bar Atelier is slowly becoming the front runner in luxury streetwear! How has Dagye achieved all of this at such a young age? What does it take to build two thriving businesses simultaneously? Who has Dagye had to become to reach this point and how? This last question became the most pertinent theme of our conversation. Dagye eloquently broke down the experiences he's gone through in life, the fashion industry and ultimately the actions he had to take to grow as a result of these. This made for an incredible conversation that I believe any budding fashion professional needs to hear. This game isn't easy and to reach the pinnacle takes a lot of sacrifice, Dagye's story epitomises this. Alongside this, Dagye shared his thoughts on the streetwear scene, the importance of personal branding, sustainability, what makes designers great and much, much more! Since recording Dagye has continued to thrive! Jeanius just dropped their Cream Ottoman collection and the whole thing is fire! From the creative to the fits, Dagye doesn't miss! Follow Dagye and his brands on social to stay locked in to his ever-growing universe building journey. https://www.instagram.com/dagye_/ https://www.instagram.com/jeaniusbaratelier/https://www.instagram.com/adaywithoutangst/https://www.tiktok.com/@dagye.digital

In this episode, we’re joined by Patrick Adjaye, founder of the fashion hub DressCode Nation. This is an episode we’ve been eager to make happen for a number of reasons.First, Patrick brings years of experience in the fashion industry for us to tap into. Starting in fashion as a teenager and still thriving over a decade later, Patrick has insights we’re excited to learn from. Second, DressCode Nation has grown into an all-encompassing brand spanning digital and print media, a creative agency, and an apparel line! Building such a universe has taken years of dedication, and we’re thrilled to help him share the story of how he made it happen. Finally, having known Patrick for years, I know how passionate he is about helping others and positively impacting our fashion community—it's only right he comes on our pod to share those keys!Growing up in South London with Ghanaian parents, Patrick always had an interest in fashion but, like many, had to set it aside to pursue a more secure career in finance. Once there, however, he realized that his true fulfillment lay in fashion. After working in fashion retail for several years, Patrick saw a gap in the industry—a lack of connection between the emerging fashion scene and the creatives needed to bring ideas to life. And from this need, DressCode Nation was born.In the decade-plus since, Patrick has achieved incredible things with the DressCode Nation brand. Most recently, they launched their print magazine, with artist Unknown T as the first cover star!Throughout the episode, Patrick shares candidly about the hardships he’s faced along the way. Doors into fashion aren’t as open for a young Black man from a council estate in South London, so you can imagine the work it’s taken for Patrick to reach this point. But it’s not all doom and gloom—Patrick also talks joyfully about some of his biggest wins, including the launch of his apparel brand, DCNstores, and his personal journey into influencing.Since recording, Patrick and DressCode Nation have continued to thrive. Stay tuned for Patrick’s journey—it’s one you won’t want to miss!InstagramTikTok

For this episode we were joined by Chris Kutoya founder of Hackney based brand 1Figures. From when I became interested in fashion as a teen 1Figures was a brand I would hear about and see very often. Through iconic wears like their 'Nang girls only' hats or their 'I'm broke baby' pieces the brand quickly became one of the most culturally relevant in London. This was at a time where social media WAS NOT what we see today. Instagram wasn't a shop front, there was no tik-tok style apps for you to get a million eyes on your brand from one post. You really needed to do the work in real life, and Chris definitely did that. I know the work it's taken for Chris to get the brand to where it's at so it was an honour to finally sit down with him and talk through his journey. Being of Congolese descent fashion and style was something Chris was naturally always interested in. Couple this in with an entrepreneurial mindset it was only a matter of time before he started his own clothing line. With Chris being so passionate about his community, he endeavoured to create a brand that represents the beauty of where he's from. This is also something I admire about the brand and another topic we spoke about in-depth. Throughout the conversation Chris spoke candidly about the ups and the downs of running a brand and touched on pertinent topics including whether brands should have meaning, how to build a community around your brand and more. 1figures recently celebrated it's 10th anniversary so you know he had keys to share for daysssssss. Thank you to Chris for sharing his story with us. Follow Chris and 1Figures to stay locked into his journey. 

We're back! Thank you so much your patience. For this weeks episode we were joined by Misi and Gigi, the co-founders of fashion consultancy, The Fashion Blueprint. As you know starting a brand can be very difficult. So many things to do, questions to answer, things to order, etc, Gigi and Misi help people through this process via their consultancy. With both having studied fashion, worked in it or had their own brands, they have a wealth of knowledge to help clients navigate the difficult world of brand building. The Fashion Blueprints impact goes even a step further as they help facilitate brands in becoming sustainable ones too! The fashion industry is a huge contributor to climate change which further shows the importance of the work Gigi and Misi are doing. Throughout the episode the pair share what it takes to run a fashion consultancy full time. They delve in to many thing such as the importance of getting along with your business partner, understanding your value, having a 'why' and much, much more. The pairs honesty, charm, passion and knowledge made for an incredible episode that you will not only enjoy but learn a huge amount from. Since recording the pair have continued to help brands and build their consultancy! They recently launched TFB Studios, the arm of the consultancy which provides the infrastructure for brands to scale! I'm sure we'll see many independent brands reach new heights as a result of this! Follow The fashion blueprint on instagram to learn how you can start or enhance your brand and follow Gigi and Misi to stay locked in with their TFB building journey.

For this weeks episode we were joined by Kev and Rajan, the co-founders of fashion content hub Thread Culture Blog. If you haven't heard of the pair, you should really get to know! They create content that leverages fashion insight from your favourite fashion influencers alongside the everyday fashion enthusiast. The main way they do this is via their street interview content. Despite having only started the blog a few years ago they. have already managed to amass a following of over 100k across both Instagram and TikTok. However their journey of course did not just start with the blog. Hailing from North West London, the pair have been friends since secondary school and have always been interested in fashion. Like many of the people you see on this podcast, they were inspired by the likes of ASAP Rocky and were fans of brands like Stussy and Supreme. This interest coupled in with a desire to make money led them to start their own clothing line - This was the actually beginning of Thread Culture Blog and the rest is history.Given their nature of what the pair do, they've acquired a wealth of knowledge that can be beneficial to brand owners and those interested in fashion so it was this that formed the basis of the conversation. We discussed everything from what brands people on the streets are wearing the most,  why people choose to wear particular brands, what it takes to be a fashion content creator and much, much more! The pair shared gems throughout and we had a real laugh whilst we were at it! The lads brought the energy and I'm sure this will be an enjoyable watch/listen for all of you! Since recording the pair have continued to drop great content and we've also soon them do a couple collaborations with stores including BSTn in Brixton! I'm really enjoying watching their journey develop and I'm excited to see what their future holds. Could we see a return of the Thread Culture fashion brand... Could we see the start of a Thread Culture consultancy.... Who knows! But whatever it will be I'm sure it will be LIT so make sure you follow them up now on Instagram, TikTok and stay locked into their journey!

For this weeks episode we were joined by Botchh, the founder of London based brand GoneClub.Born and raised by Ghanaian parents in West London, Botch has always had fashion influences around him. However it wasn't Botchh's love for fashion that lead to him starting a brand, It was in fact his desire to turn his powerful network into a business opportunity! Fast forward from 2017 to now, Botch has built a thriving community that empowers individuals to embrace self-confidence in their own abilities which is the meaning of being 'gone'. His love for fashion and knowledge of the industry has helped him cement himself as a designer that we should all be paying attention to!In this episode Botch takes us all the way through from the formulation of the brand till today. We discussed many things including GoneClubs rebrand, the FootAsylum deal, Botchh's personal brand and much, much more. Botchh shares gems throughout including mistakes he's made and what he's learned from them, his approach to design/branding and interestingly his perspective on the importance of having the right mentality as a business owner. I thoroughly enjoyed talking to Botchh, his transparency, confidence and desire to help those coming after him made for a great episode! Since recording Botchh and GoneClub have continued to flourish! They recently launched their new collection which introduced new silhouettes and imagery that represented a real evolution for the brand! Follow Botchh now to stay Locked in to his journey with GoneClub. The only way is up! I know I'm gone are you gone too? 

For this episode we were joined by Jay Munro,  Founder of streetwear brand Last Lesson.Born and raised in Glasgow, Scotland and later emigrating to Manchester, Jay's path has taken many twist and turns which have a played a role in leading him into the fashion world. Jay's first love, like many young men in the UK was football, however after not receiving a professional contract from his team Jay found himself at a crossroads. It was here where 'fashion' came into the picture! Jay was picked up by a different type of scout, a modelling one and it thus his career in fashion began.  Fast forward several years, Jay recently decided to take the leap into starting his own fashion brand as art and streetwear had always been a passion of his! Through leveraging the many things he learnt from his modelling career Jay has managed to build a thriving brand in just over a year! Having already been touted by Hypebeast as a brand to watch out for in 2024 the fast growth of Last Lesson is something I think we could all learn from because this is by no means a coincidence. Throughout the episode Jay transparently shares what he thinks has helped the brand grow in such a rate and more importantly the potential struggles that may come with this. Despite having not been a brand owner for long, Jay's experience in the fashion world through his modelling career has enabled him to learn many things about e-commerce, branding, relationship building and so on. Being the incredible guy he is, Jay shares these gems from start to finish!Jay has started the year the way he means to go on! He recently announced that Last Lesson will now be stocked in Harvey Nichols in Scotland! That's a huge deal especially for a brand that's less than 2 years old!   Make sure you stay locked in to Jay's journey with Last Lesson! This is only just the beginning and we're super excited to see what he goes on to achieve! 

Yes we know it’s March but we still have most of the year left and we want to make sure that you spend this year locked into the best streetwear brands the country has to offer! As the days go by and I grow older and older I’m struggling to keep up with what’s going on in the streetwear scene! So I enlisted the help of none other than Bastin Nazário also known as cfabastin. Many of you would have seen his viral TikTok/reels series from the back end of last year where he put the people on to the streetwear brands he feels deserve a spotlight and extra recognition. Despite Bastin’s videos being super informative and engaging, there’s only so much information you can get across in a 1m 30s reel so I thought let’s bring him onto the platform and give him the room to really go into depth about why he chose the brands he chose! Watch/listen now to hear what brands Bastin is feeling the most and more importantly WHY. Bastin is a true streetwear enthusiast and journalist so his insight is one filled with gems that will really impact your approach to fashion. Follow Bastin now to stay in the know about what's going on in the streetwear scene! Enjoy the episode! 

For this episode we were joined by Mr FullyPaid (FP),  Co-Founder of streetwear brand FullyPaid.Raised in East London to Ghanaian parents, FP had no intention to make the foray into fashion, it was instead football that took all of his time and effort. However after being released by AFC Wimbledon in his mid-teens, he saw himself at a crossroads. With not much going on for himself at the time FP's cousin came to him with the idea of starting a brand, it is here where FullyPaid was born. Nearly 7 years down the line FullyPaid has gone from a local hackney based clothing-line to a global streetwear brand. This is no fluke and is testament to the hard work FP and his team have put in to constantly develop the brand. Throughout the episode FP shares the story of how the brand got to where it is now. He tells the story behind many of the brands most significant moments such as it's collaboration with the viral Spain based brand Trikko, their collaboration with the original TopBoy and cultural icon that is Ashley Walters, the role they played in the viral drill hits from Hazey and Benzz, and much, much more. In a relatively short space of time we've seen the brand continually evolve. Right now the brand is in the midst of another evolution as it slowly transitions into a more luxury streetwear brand. If you haven't seen their FullyPaid dreams collection make sure you check it out its cold! FP shares why this transition is happening and also whether the risk has paid off!One thing that stood out to me in this episode was FP's transparency. Over the few years of knowing each other I've seen how willing FP is to share the many keys he's learnt from his time in fashion, largely due to the fact that he himself had no clue about this industry once up a time. As a result this episode is littered with gems on how to build a successful brand including how to build a functioning team, how to best market your brand, how to build the right connections and much more. Fully Paid have started the year in great form, with their Fully Paid dreams collection continuing to garner global attention with it being seeing on several musicians and NBA superstars including none of other than the living legend Bobby Shmurda and Brooklyn nets star Dennis Smith Jr. Make sure you stay locked in, they're due to have a BIG year.  Follow Mr Fully Paid's Instagram now to see how turns Fully Paid dreams into reality and follow the FullyPaid brand page to keep up to date with their latest drops! 

For this episode we were joined by Arif Ferdous founder of the eponymous streetwear brand.I've been following Arif and the brand for some time now and I've seen progression in every drop! I think now was the best time to get Arif on the pod as the brand is in a place where it has several recognisable pieces and has firmly positioned itself as one of the frontrunners in the British luxury streetwear space. Born to Bengali parents and growing up in Essex, Arif has always been influenced by different styles. Inspired by Kanye West and ASAP Rocky, Arif knew from early on that he wanted to design clothes but more importantly knew that he wanted to share pertinent messages through the means of fashion. This is something that is key feature of the brand today. Alongside it being known for it's elegant but edgy aesthetic, Arif Ferdous has also become closely associated to themes of love and unity. Throughout the episode Arif candidly breaks down how him and his business partner Chad have been able to build such a brand in a relatively short space of time as well as why their meaning of the brand is so important to them. We spoke in depth about Arif's transparency concerning his personal brand as this is something that adds so much to the perception of the brand from my perspective. Since recording Arif Ferdous has continued to go from strength to strength. The brand page recently hit 15k followers on instagram which is testament to the steady growth of the brand and the loyal following they're building. Arif has teased some of the new pieces they'll be dropping soon and it's safe to say that they're due to have a huge 2024. Follow Arif's instagram to stay locked into his brand building journey. Make sure to follow his tiktok too! You'll learn a lot. Don't forget to follow the Arif Ferdous brand page to stay up to date with their latest drops! Big drip coming soon! 

For this episode we were joined by Kobbi Banks  Founder of streetwear brand Bywave.4TF! Ever since our paths crossed early last year, I've been tracking the growth of Kobbi and his brand. In what has been a relatively short space of time Kobbi has done a number of things which I felt we needed to discuss! Despite only being 3 years into his fashion journey he has already released a number of innovative pieces and a couple creative fashion films so now was definitely the right time for us to chop it up! Born to Ghanaian parents and growing up in a predominately white area in Essex, Kobbi has always felt different. Such a difference could lead to one wanting to conform or in Kobbi's case, doing the work needed to discover who you truly are and carving your own lane. This sense of individualism is something that speaks through the Bywave.4TF brand ultimately garnering a cult-like following of like-minded young people. Despite not always knowing of his creative abilities due to his more academic nature, Kobbi didn't start designing until he was in university. It is here where Kobbi fell in love with fashion and began to study the greats such as Virgil Abloh and Rick Owen. Kobbi shares how it is this curiosity coupled in with his studious nature that has enabled him to build such a thriving brand in such a short space of time. Throughout the conversation Kobbi shares what the Bywave.4TF brand represents, what has gone into building it and his hopes for the future. We touched on many topics that I felt we needed to discuss such as Kobbi's ability to try knew things and his bravery in putting his brand out there. Since recording Kobbi has continued to build his brand and is in the process of launching his next collection. He recently announced the launch of the 4TF Knight puffer, a piece that I think will go down as one of his most innovative and successful to date! Follow Kobbi's instagram to stay locked into his journey and take in his incredible concepts! Join the Bywave.4TF community now! 

Yes my people! Here's a little bonus episode for you! We've been doing the podcast for a while now and naturally we've picked up a wealth of knowledge from the incredible guests we've had that we want to share with you. I know it can be difficult to find time to listen to the episodes so Rauchan and I (JT) have done the hard work for you and listed the top 10 things we've learnt from the podcast so far about building a brand. From the importance of referencing things personal to you, to knowing how to position your brand, tune in know to learn what ourselves and our guests believe it takes to be successful in fashion! I must mention that we also wanted to use this episode as a way of showing the guests we've had how grateful we are. As I said before we've learned a huge amount from all of them and we want them as well as you all to know that.However, as much as Rauchan and I can paraphrase what our guests have said, listen to the full episodes when you get a chance because its always better to hear it from the horses mouth! Keep it locked!

For this episode we were joined by Francis Galan (Galanacci) The founder of Galanacci, a luxury Human wear fashion brand. Born in the Philippines, those around Galanacci knew he was special from a very young age due to his incredible artistic talents. Such a talent led to Galanacci eventually studying architecture at University and it is here where he decided to pivot and start a fashion brand instead. Due to being inspired by the likes of Samuel Ross and Virgil Abloh, Galanacci had already learned what he believes it takes to be successful in fashion. To him, the main component is having a brand with meaning. The Galanacci brand aims to inspire its wearers to believe that they can be a pioneer of greatness in whatever way it means to them. This bold meaning is due to a number of factors that Galanacci candidly shares throughout the conversation. Slowly but surely Galanacci is building a brand that is being endorsed by athletes and musicians who have bought into this aspirational message. Listen now to hear how Galanacci has built a brand with such a powerful mean and learn how he incorporates true personal meaning into his designs as a way to articulate the brands message. Since recording Galanacci has continued to inspire us through the incredible content he shares with his community as a way for him to authentically document his process of building a successful 'human wear' brand. Follow Galanacci now to keep up to date with his journey and follow the brand page to stay up to date with his drops! 

For this episode we were joined by Ibzz Cakir,  Co-Founder of streetwear brand SaintMind. Born to Kurdish parents in Turkey but raised in Scotland, Ibzz had always considered himself to be different to those around him. A difference that will later play a huge role in why he decided to start SaintMind, a brand with such an important meaning. Surrounded by hard workers like his parents and his uncle, Ibzz knew the value of such a trait and quickly decide that he wanted to take advantage of this by starting a business. At the age of 16 Ibzz started his first streetwear brand, King IC. Despite managing to hit nearly £20,000 in sales Ibzz had to unfortunately fold the brand due to legal issues. Now at a crossroads, Ibzz fell in with the wrong crowd and felt like he was destined for greater things. It is here that his current brand SaintMind was born. Started by him and his little brother, Ibzz wanted a brand that would represent his desire to always do good despite the situation or environment one is in. Throughout the episode Ibzz shares what he has had to do to build a thriving brand in a city that hasn’t really had a streetwear scene before. Ibzz recounts many moments where he has used his profile in the Edinburgh nightlife scene to position his brand as the one to wear in the city! Alongside what you should do to market your brand where you are and to the rest of the world.After years of running the brand, SaintMind has grown into a thriving brand with customers all over the world! This journey has not been an easy one and I’m happy Ibzz shared how he has achieved this with us! Since recording SaintMind has gone from strength to strength! Ibzz shares that he and his brother are currently working on their next collection which will introduce something new to the brand so make sure you look out for it!  Follow Ibzz Instagram now to stay locked into his journey and follow the SaintMind brand to cop their latest collection!

For this episode we were joined by Nate Spiteri,  Founder of streetwear brand Three Thousand Clothing.Hailing from Melbourne Australia, Nate had always been a streetwear enthusiast. Growing up he gravitated towards brands like Stussy and Supreme and it's this love that led to him starting his first brand with two of his childhood friends whilst at university. Nate himself admits that they didn't really know what they were doing at first but still managed to turn over $10,000 Australian dollars in sales which is very impressive considering the fact that the Melbourne streetwear scene was small and definitely not as prominent as the likes of New York and London. Although Nates first brand eventually came to an end, it is here where Nate discovered how much he truly wanted to be successful in fashion. Enter Three Thousand Clothing! Nate decide to leave Melbourne and head over to London to build the brand as he felt this would be easier due to the vibrance and opportunity within the UK streetwear scene. Nate has definitely done just that, however it has not come without its challenges. Throughout the episode Nate candidly shares what it has been liking trying to build a streetwear brand in a city that he is 'new' to. Did London live up to his expectations? How did he make connections? Were people as willing to help as he thought they'd be? Was the decision to leave Melbourne worth it? Listen now to hear Nate answer all these questions and more!Throughout the conversation Nate shares the many keys he has picked up from building a brand from scratch in London. His perspective on brand building is very interesting and definitely one I am grateful to have heard. Since recording Nate has just launched his 'Dream Chaser' collection! The work tells the story of Nate's decision to leave Melbourne to purse his own dream and references the skills needed to do so as well as referencing his experiences in London.Follow Nate's instagram to stay locked into his journey and follow the Three Thousand Clothing brand page to check out the new collection now, you won't regret it! 

For this episode we were joined by the wonderful Alizé Demange, Stylist and Founder of A-D Creative. Alizé has been a mainstay in the U.K styling scene for a while now and has an incredible story to tell. Alizé's story has been laced with setbacks but she has never let these stop her which is why she is in the position she is in today. Her talent and perseverance has led to her styling the likes of Wstrn, Jorja Smith, Maya Mama and many more of the country's biggest talent! However, styling wasn't always part of the plan, it was actually fashion design that first peaked Alizé's interest. However due to some experiences that she shares in the episode, Alizé realised that she was much better suited to and more passionate about styling! Since this discovery, she has never looked back and years later has built up an incredible portfolio of work which spans across editorial, e-commerce, personal and more! Throughout the episode Alizé candidly shares how long it took her to get to the position she's in and the sacrifices she made in order to do so. Her path was in no means linear and despite several setbacks and thoughts of quiting Alizé pushed through and is now successful and very well respected in the fashion scene. What I loved most about this episode is how it showed that in Alizé being forced to take a real unconventional approach to break into the fashion industry, she no longer feels restricted by peoples perceptions or labels. This approach has led to Alizé also being a fashion influencer herself aswell as starting a number of initiatives which have supported young people to break into the industry! If you need motivation and anymore proof that you can carve your own path in fashion then make sure to watch/listen to this episode!Since recording Alizé has continued to create incredible fashion content alongside announcing the launch of her own podcast! Make sure you follow Alizé now to keep up to date with her journey! 

For this episode we were joined by FD From The Future,  content creator, presenter and designer! Many of you would have first come across FD from the work he did with fashion platform Culted, interviewing people outside the Stitch pop up in Soho, however FD's journey most definitely did not start there! Hailing from Crawley, Fabio Dessena, found himself interested in fashion, streetwear culture and hip-hop from an early age, brands like Bape and Supreme were a must have for FD and artists like Schoolboy Q and Mac Miller were people he looked up to. Such a passion led to FD aiming to have a career in the creative field and rapping became his first way in.Whilst trying to become a well known rapper, FD found himself modelling and eventually getting signed to Storm, one of the most well-know modelling agency's in the country. FD used the connections he was making to get his name out there and the connections he would make in his modelling journey would pay dividends later down the line when his fashion content creating journey began. FD has always been a sneakerhead and as you'll see from watching the episode when FD is passionate about something he has to pursue it! This led to FD starting his own  series called 'Forever stepping' a show where he would interview well known figures in the sneakerhead community - it is here where we get our first glimpses of the no f's given, crazy-ass question asking FD that we see today! Throughout the episode FD transparently shares what makes him so driven to pursue his passions, the different situations he's been through which have made him the man he is today, what his long-term goal in fashion is and much, much more. Throughout the conversation we learn how FD aims to leverage his growing audience to eventually launch his own brand, a brand that we are super excited for after recording this episode!Since recording FD has continued to work tirelessly to build his audience and improve his craft. FD has added more huge brands to his long list of clients which already includes, Ebay, Nike, Complex and more! FD recently helped launch Artist OlaOlu Slawn's brand new cafe! The promo video is wavey, make sure you take it in!Follow FD's instagram and TikTok to join his ever growing audience. Make sure you pay close attention to what he's putting out because his brand is coming soon and it's going to be BIG! 

For this episode we were joined by Tadii G,  Founder of luxury brand SvoSva!Tadii was one of the first people we wanted on the podcast so it was an absolute pleasure and honour to finally chop it up with her. Her incredible brand coupled with her desire to share her story and help others makes her the perfect guest. Growing up in Kent with dreams of becoming a paediatrician, a career in fashion was never on the cards for Tadii. However this all changed when she first realised that being her own boss was what she really wanted. From luckily stumbling across a business opportunity in selling tie-dye t-shirts, Tadii and her business partner, her fashionable brother, slowly turned this into a fully fledged brand which they named after their father. As you'll realise from listening to this episode, Tadii has always been someone that has had to balance different things, this skill has enabled her to document her whole brand building journey on YouTube whilst also running the brand! The channel has amassed a huge following of nearly 20,000 people who have bought into Tadii's story whilst also learning how they can run their brands.Tadii candidly shares why her YouTube channel is just as important to her as SvoSva and how launching the channel has also helped support her fashion career. Throughout the conversation we learn more about what the SvoSva brand stands for, what Tadii's long term goal is for the brand and how she aims to build a real 'fashion community' in the U.K!Since recording Tadii has continued to work on her brand and drop more great YouTube content. She is currently working on her new collection which we really look forward to seeing! Follow Tadii's instagram to stay locked into her journey and subscribe to her YouTube channel now to learn how you can start a brand today! Join the SvoSva community now! 

For this episode we were joined by Benjamin Kyei,  Founder of luxury streetwear brand Gosse Au Coeur! Benjamin is somebody I've wanted on the podcast from when we first launched a few years back so I'm super happy that we were able to make it happen. His brand is a true  illustration of his refined design skills and incredible taste level so it was definitely only a matter of time before we chopped it up. Born in East London to Ghanaian parents who quickly realised that their son was a talented artist and also very in love with fashion, Benjamin's parent encouraged him to study art at Uni however he opted to follow his love for entrepreneurship and chose to study International business instead. It is during his studies where Benjamin started his first brand code nation with two of his closest friends. Although the lads chose to fold the brand, it is here where he learned many of the skills he now uses to run his current brand Gosse Au Coeur. Being a huge fan of the late designer Virgil Abloh, it was only a matter of time before Benjamin launched his own brand and in 2017 Gosse Au Coeur was born! Translating to Kid at Heart in French, Benjamin aims to use fashion as the conduit to tell stories from his childhood and illustrate the pure, curious and positive essence of children. Benjamin candidly shares anecdotes of what led him to where he is now, including his many nights 'studying' the rails in Selfridges, his time interning for Oswald Boateng and more.Throughout the conversation Benjamin shares the main reasons he decided to start a brand with such a powerful message, how he learned to design/run a brand, how he uses colour in his work despite being colour blind and much, much more. Since recording Benjamin has continued to grow as a designer and is about to launch his new collection - 'Life is beautiful'. He recently hosted a launch event for the collection which I had the pleasure of attending, the collection is sensational, both designs/quality are 10/10. Follow Benjamin's instagram to stay locked into his journey and take in his incredible drip. Join the Gosse Au Coeur community now! 

For this episode we were joined by Ayotunde Rufai,  Founder of Jendaya, a luxury e-commerce platform targeting African consumers while also exposing African brands to the rest of the world.Growing up in a traditional Nigerian household,  Ayo's path was arguably chosen for him, either become a banker, doctor or lawyer, you know how it goes! Ayo chose the first of the three and worked incredibly hard to get there despite always having an eye and huge passion for fashion. Ayo did believe that a life working in banking was what he wanted but his desire to do something fashion related was something he could not run from and has ultimately led to him being at the helm of a fast growing fashion e-commerce platform who recently raised £1 million in funding! Ayo has an extensive story to tell already as you can imagine and he candidly takes us through his whole journey all the way from budding banker to fully fledged fashion entrepreneur. He shares what went into his decision to finally leave the banking world, the transferable skills he's taken from the corporate world, why he actually started Jendaya and much more. Throughout the conversation it is clear to see how much Ayo believes in himself and more importantly how much of a risk taker he is. This is something I hope everyone takes from this episode. If you have an idea, know that at some point you may have to make drastic changes to your life in order for you to make this idea. a reality! Since recording Ayo has continued to grow the Jendaya e-commerce platform, adding many more luxury brands to their ever growing list alongside working on another huge brand collaboration that we'll be seeing very soon!Follow Ayo's instagram to stay locked into his journey growing Jendaya, and follow the Jendaya brand page to keep up to date with the incredible work they're doing and unique brands they're showcasing!

As some of you may know streetwear brand Corteiz recently celebrated it's 5th birthday!! You're probably thinking 'wow they've achieved this much and it's only been 5 years?!?' - Yes it has only been 5 years and we thought now is the perfect time look back on what they've achieved but more importantly what we think has enabled them to reach these heights. In this episode I (JT) share my thoughts on the many different things I think we, particularly other brand owners can learn from their success. These include the power of personal branding, the importance of leaning into your why, thinking big and much more! Hope you enjoy the episode and let us know what your thoughts are on Corteiz in the comments! 

For this episode we were joined by Delores Oblitey,  Founder of Delores By Delores!One thing about Delores, if she puts her mind to something, she's going to do it, whatever it takes! And in hearing her story in this episode you'll understand exactly why.Growing up in a traditional Ghanaian household,  Delores was destined for a career in law despite being aware of her fashion talent and passion. In the lead up to her first year at university Delores made a decision that would alter the course of her life. 👀Delores' bravery is typified by the many anecdotes she shares throughout the episode and you can see her bold personality shine through her designs! Delores By Delores has become known for Delores' incredible use of bright colours, something she attributes to the funky pieces she saw her dad and uncles wearing growing up. Such a unique aesthetic has led to Delores by Delores securing many notable achievements such as being twice showcased at the Black Cultural Archives and being published in the book; The Dandy Lion: The Dandy and street Style. Throughout the conversation Delores candidly shares with us the stories that have made her the women she is today and ultimately the stories she chooses to tell through her talent and how. In doing so we learnt so much from Delores regarding how to make the most of internships, what sort of courses one should study, what luxury fashion is to her, why story telling in fashion is so important and much, much more!Since recording Delores has continued working on her new collection! We look forward to see what story she'll be telling us this time. Follow Delores' Instagram to stay locked in to her journey and follow the Delores by Delores page to keep an eye out for the impending collection!

So you would have recently seen that Pharrell Williams, successful artist, producer and founder of Billionaire Boys Club and Ice Cream was recently appointed as the Creative Director of Menswear at Luxury fashion house Louis Vuitton. Choosing who would take over from the late legend Virgil Abloh was never going to be a straightforward choice but LVMH CEO Bernard Arnault surprised everyone by choosing Pharrell rather than designers who had been touted to take over including Martine Rose, Grace Wales Bonner and Samuel Ross. Pharrell's appointment has been met with a mix of sentiments and in this episode we were joined by fashion enthusiast and Buyer at Machine-A, Michael Takkou, who candidly shared the different emotions that people within fashion are feeling towards the appointment aswell as what this may mean for the future of luxury fashion and designers. Listen now to get more insight into the possible ramifications of the appointment! 

For this episode we were joined by Mr Mysterious, Josh Coker, Founder of streetwear brand SWAMP. Josh prefers to be behind the scenes in favour of letting his designs do the talking, but thank God he made an exception for us because this episode has keys for dayssssss.Josh is a Christian who tells uplifting biblical inspired stories through his arguably gothic presenting brand SWAMP. Sound like a bit of a juxtaposition right? It is when you take the brand off of face value, but after listening to this episode you'll definitely understand more about the brand and I'm sure you'll be endeared to it too! The brand name stands for Society Will Always Manipulate People, Josh shares why the brand has such a strong message and how this translates through his designs. Unlike many, a love for fashion wasn't Josh's reason for starting a brand, it was in fact his desire to tell stories with streetwear just being the medium he chose to do this. Josh even considers himself an author rather than a designer, so I'm sure we'll see him telling narratives in different ways in the future. Josh's interesting and often quite dark designs are inspired by things he's battled with in his life such as the fear of failure. Throughout the conversation Josh takes us through his whole journey so far and what has led him to the point of being ready to his currently successful brand to the greater heights he KNOWS it is destined to reach. He candidly shares the mistakes his made, the opportunities he's passed up on and most importantly what he has learned on his journey so far. Since recording Josh has continued to drop meaningful pieces and push the limits of design! His latest collection is dropping on the 26th of February! Follow Josh's Instagram to keep up to date with his personal growth alongside the growth of SWAMP. Josh has said that he's about to turn things up so let's keep an eye on him!👀

For this episode we were joined by the energetic Jay Hines. Stylist and Art Director at Osal Studio. Despite still being at an early stage in his career, Jay has already built up a star studded portfolio, with names of A-listers spanning from the U.K, the U.S and even to China! Jaden Smith, Gunna, Mike Tyson and Barry Keoghan to name a few! Jay's journey has not been straight forward and he candidly shares it with us in todays episode. Growing up in South London and being a talented footballer Jay's path seemed set for him but little did he know that God had his own plan! Although being a young black male in inner city London, Jay didn't let stereotypes stop him from pursuing his passions in performing arts and dance, such exposure to the arts played a huge part in Jay's fashion journey!Throughout the episode Jay makes sure to let us know that he wouldn't be where he is if it wasn't for God and his self belief. When the going got tough, it was Jay's belief that he could achieve something bigger than what was expected of him that kept him going! Since recording Jay has continued to style more incredible clients! His portfolio continues to span across a range of jobs including editorials, music videos and runways! You can't box him in! Follow Jay's Instagram to keep up to date with his fast growing career! 2023 is due to be a big year for bro!! 

British streetwear had an incredible year last year! I think last year cemented the UK as the streetwear capital of the world! But what brands did our guest Fem single out as being the best in 2022? Fem is a content creator specialising in streetwear and gives his opinion regularly to his 50 thousand strong TikTok community! He’s becoming a really relevant voice in the British streetwear space, so hearing his opinions on the current landscape was vital and educational! He sat down with us to discuss the brands he thinks are at the top of the game as of the end of 2022! His list looked at, designs, marketing, quality, storytelling, the lot!! This led him to choosing just 5! Listen now to hear who he chose! Follow Fem on both TikTok and Insta to stay up to date with his waves content!! 

For this episode we were joined by Ugo Anyamele , the founder of Streetwear brand PIECES*. Being born in Nigeria Ugo was around expression and flamboyance from a very early age. His environment had a major influence on how he discovered his fashion talent. Whilst in year 7 in boarding school, Ugo began helping people express themselves by customising their uniforms. It is here where Ugo realised how he could use his skills to push individuality. Ugo continued to hone his fashion skills throughout his studies and finally decided to start a brand whilst studying a finance degree at the University of Birmingham. Thus, PIECES* was born, with the name being an acronym for 'Pushing Individuality Every Chance Every Step'. In a short space of time, Ugo has built a loyal community of supporters in Nigeria, the UK and many other regions thanks to his unique 1 of 1 designs and pertinent brand message. His collaborations with prominent Nigerian artists and brands such as Psychoyp have also helped build brand perception and make Ugo's designs more sought after than ever!During the convo we spoke about Ugo's main motivations for starting such a brand, his creative influences, his long term vision for PIECES* and much more. Ugo also went into depth about how he markets his brand and also himself! Since recording Ugo has continued to provide excellent bespoke to pieces to his community, the brand are also in the process of launching a new website that will have a huge impact on their customer journey and their input in the design of their piece!Follow Ugo's instagram! he's promised to share loads of content of him creating so look out for this! Don't forget to also follow the PIECES* brand channel. 

For this episode we were joined by Romeo , the founder of Streetwear brand 'TrueVie'. Hailing from Walthamstow, East London, Romeo has turned previous adversities in life into a desire to inspire and uplift people. After getting stabbed whilst studying Marketing at Hertfordshire University Romeo decided to try and do more with his life after realising how precious it is. Having always been someone who was interested in fashion, Romeo started the brand 'TrueVie, which translated from French to English means 'True Life' - Romeo wanted the brand to represent the reality of life and the fact that there is a lot more to it then our young inner city minds lead us to think, with the slogan for the brand being 'Dream, Discover, Explore'. Starting off hustling out of the trunk of his car in Uni, Romeo has been able to build a brand that truly represents the many different parts of his character, which has also attracted a strong community of nearly 10,000 people! Romeo's go getting and free spirited, Congolese nature, has led to him having a community of driven people, ready to have a good time and take on whatever life throws at them! During the convo we spoke about Romeo's early start in fashion, something which he attributes to the fact that he is a tailor! The 'Hoods Tailor' to be precise! We also discussed what Romeo thinks it takes to build a brand, including his thoughts on marketing, personal branding and much more. Since recording Romeo has continued to work on his next collection, Where he has something big for the ladies coming!!👀Follow Romeo's Instagram, alongside his tailoring and brand pages to see how his incredible story continues to develop! 

For this episode we were joined by Wuzzy Omiyale , the founder of eco-conscious up cycling denim-wear brand, 'By Wuzzy'. Wuzzy is a London College of Fashion graduate however her path in fashion wasn't always set in stone.Coming from a lineage of tailors and designers you would have thought that fashion design would have always been Wuzzy's profession of choice, however this wasn't the case! Throughout the episode Wuzzy details what made her finally embrace the fashion path that her mother had pushed her down and what has helped her currently thrive. Having previously been a self-confessed shopaholic, Wuzzy shares how her overzealous consumption led to her not only reflecting on the effect she was having on the environment but also how she could make a difference by designing her own clothes. This thinking is what ultimately led to the birth of By.Wuzzy.Since starting her brand in 2020 this Wuzzy has seen her community grow day by day and her unique designs have led to her being featured in many prestigious publications such as Cosmopolitan, Vogue and The Guardian. Starting a brand off the whim and seeing it grow quite quickly can often be a lot to take in, Wuzzy Candidly shares how this led to her taking a short break from the brand and ultimately how it benefitted herself and the brand! Since recording Wuzzy has continued to develop her brand and grow her community in an organic way! She's recently secured a partnership with Asos Marketplace and also has another big collab on the way she is due to announce very soon!!Follow Wuzzy's instagram now and the By.Wuzzy page to keep up to date with her journey and her latest pieces. 

For this episode we were joined by Dolo, the founder of luxury streetwear and faith based brand 'BySunmonu'.Despite not coming from a traditional fashion background, Dolo has coupled his 15 year graphic design experience with his love for fashion and the lord to start his own brand which he has been running since 2019. Throughout his journey of running the brand, Dolo has made sure to maintain transparency with his customers, dropping regular blogs about his experiences so far, his honest narrative has endeared many to the brand and allowed us to learn more about him, his motivations and what we can expect from the brand in the future. In a time where the world becomes more secular by the day Dolo still isn't discouraged from illustrating his belief in God through motifs that run throughout his collections. Biblical phrases such as 'Against the grain' and 'Jesus Christ saves lives' are phrases that he prominently places on many of his pieces. Throughout the episode Dolo candidly shares what he's learnt on his journey so far and warns other designers not fall down the same pitfalls he did. Despite having only ran the brand for 3 years, Dolo continues to reach new heights, he recently ventured into womenswear with his 'Stargirl singlet' collection and is currently in the process of designing more womenswear clobber! Since recording Dolo has continued to develop the brand through his authentic interactions with his community and his desire to develop as a designer, expect more fire collections from Dolo in the near future! Follow Dolo's instagram here and make sure to follow the BySunmonu page to stay up to date with their latest drops.

For this episode we were joined by Sean Chimbani, the Founder of the sustainable brand Face Concept Stores and Creative Director of Pale Purple. Long time sneaker enthusiast and Industrial Design graduate, Sean has coupled his passion with his expertise to start a brand. Despite originally wanting to start a footwear brand, Sean founded his clothing line, Face Concept Stores, in 2020. Despite only having been around for coming up to three years, the brand has already built up a  locked in community due to their unique eye catching designs and their transparency regarding their sustainable design practices. Throughout the episode Sean candidly told us what he thinks has led to the brands success despite being only a couple collections in. Sean shares stories of how his community have helped put him in positions to create, a learning that he credits to the power of human conversation. Since recording Sean has continued to achieve, most recently partnering with David Beckham to design a football kit for Sky Sports! With Face they're currently working on their next collection which we are so excited for! Follow Sean's instagram to learn more about him and his process and make sure to follow Face Concept Stores to see more incredible pieces and be part of their growing community!

For this episode we were joined by Jack harper, the Founder of the ethos led brand 'Aeliza'. Despite being only 26, Jack has been in the fashion game for a while, having worked under Samuel Ross at A-COLD-WALL* where he picked up many skills and a work ethic that he is putting into practice with his own brand. Jack has been running Aeliza with his friend Nosa for two years now and they have already built up an in-tune community which is testament to the positive thought provoking message that the brand is putting out. The brand is based on the idea that fashion can be used to convey messages and facilitate important conversations that centre on ones personal identity and making people feel more secure in who they are. As you can imagine, Jack and I had a lot to breakdown. Jack openly shared his thoughts on the current world of fashion, where he thinks his brand fits into this and most importantly the things he thinks brands need to succeed in todays fashion game. Since recording Aeliza has continued to grow their community, releasing fire drops and hosting great events that tie in very well with their mission they're on. They are currently working on their next collection and are continuing to converse with their community via their Aeliza Truth page! Make sure you give it a follow if you're interested in the behind the scenes of the brand.Follow Jack's instagram to keep up with his personal journey and follow Aeliza to stay up to date with their latest drops and events! 

For this episode we were joined by the lovely Kiera Liberati. Stylist and founder of the brand Liberati clothing. Kiera has had years of experience in the styling game and has built up a reputation for being the go-to stylists for urban artists in the UK. Her lists of clients ranges from the likes of Ghetts, Tion Wayne and Ardee to international acts such as Popcaan and Ckay. Kiera rise did not happen overnight and we candidly spoke about what went into her journey.  From her early days in Antigua to her growing up in Milton Keynes being an only child and living with her single mother, Kiera breaks down how all these life experiences played a part into the Woman she has become and how it affected her styling journey. Given her years of experience, Kiera makes sure to list endless gems of advice for the next generation of stylists. She shares how her time at Notion magazine helped her build up her client base, what she learned, how she was able to open her own studio and how she has now been able to launch her own clothing line!Since recording Kiera has continued her great work styling, alongside continuing to build her brand! She's hosted numerous successful popups with more collections to come! Follow Kiera's instagram to keep up with her styling work and follow Liberati clothing to keep up with the latest drip!! 

For this episode we were joined by Stylist and European fashion editor of American outlet, Bleu Magazine , Sean Azeez-Bright.We've been meaning to get more stylists on the platform so we are delighted to have had Sean on the pod! Sean has been styling for a number of years now and has built up an incredible list of clients ranging from Tinnie Tempah and Central Cee, to Jermaine Jeans and Patrice Evra. Having studied at the Fashion retail academy, Sean values the importance of education within fashion and much of our conversation revolved around discussing how up and coming stylists can learn their trade early on in a way that enables them to have a successful future in styling. Sean openly shares how he believes that he still has a long way to go in achieving his styling goals but as you will see in this episode, he has built up a wealth of knowledge despite still being fairly early on his career. Sean is a firm believer in the importance of up and coming stylists learning the tricks of the trade by becoming styling assistants - something that has been seen as less important due to the rise of instagram where stylish influencers are somewhat able to skip this step. However, Sean shares why he believes that this step is fundamental in your styling journey and what he learned from his years as a styling assistant. Sean also dives in to how important it is for stylists to be aware of the business side of the styling world and how you can actually go about making a comfortable living from it.Since recording Sean has continued to excel in his styling career, adding many more great clients to his roster and further growing his designer fashion store, Focus Man Fashion.Follow Sean to stay up to date with his ever growing career and follow Focus Man Fashion if you're looking for some designer clobber! Thank you for listening, catch the visual for the episode on our YouTube channel and make sure to follow our instagram to keep up to date with the goings on in UK fashion. 

After a short break from the pod we are finally back. For this episode we were joined by the lovely Ruth Peterson. A Liverpool born, Kingston university graduate with her own namesake brand. Like us, many of you would have first seen Ruth via BBC3's 'The Drop' where she was one of the contestants this year. However, Ruth's journey did not begin there and she had already built up a thriving brand prior to this, with her pieces being worn by the likes of Septa, Ty Dolla $ign and Dua Lipa! Due to difficulties that Ruth shares on this episode, she took a break from fashion but is back now and ready to take the fashion world by storm. Throughout the episode Ruth candidly shares how difficult it was to transition from student to fully fledged brand owner due to the fact that her graduate collection took off in a way that she hadn't expected! We went on to discuss how to know when it's time to start your own brand what goes into the process. Ruth is an avid horror film enthusiast and you can see this influence throughout her designs. We delved into why this is and how she hopes to channel her brand message through this lens!Since recording, Ruth has continued on her journey back into the fashion world! She recently debuted her latest collection at her own show in Lithuania! Ruth is also about to launch her own podcast series - 'Truth with Ruth', to help other up and coming designers know the things she wishes she knew about the industry when she started! Follow the Ruth Peterson brand instagram and Ruth's personal one and make your sure you tune into her new podcast, coming out very soon!Thank you for listening, catch the visual for the episode on our YouTube channeland make sure to follow our instagram to keep up to date with the goings on in UK fashion.

For this weeks episode we were joined by Loho, a 19 year old designer from West London and founder of the up and coming streetwear brand DripHead. As you’ll hear in this episode, this isn’t Loho’s first rodeo, despite being so young, Loho has already previously owned a successful brand called Drippy London which he later rebranded to DripHead, a decision he explains extensively in this episode. Loho’s ability to understand his audience and bring them into a community is something that I admire about him so he dropped some gems on us about how he does. Loho has been able to create a community of like minded young people who consider themselves DripHead’s as the essence of the brand very much gives people the space to decide what a DripHead is. You just have to go on their TikTok to see the community Loho has created, they have numerous viral videos of DripHead’s looking fly and being young, wild and free. A huge part of the DripHead brand is it’s take on metaverse fashion. Loho, being a digital native himself, breaks down why he thinks metaverse is so important and how he aims to leverage this with his brand. As you’ll see in the episode Loho is wise beyond his years. His humility and the respect he has for all those around him and has helped him enter spaces that have enabled him to learn from and rub shoulders with some of the best in the game, something that has truly helped him run his brand. Despite his humility, Loho is also super confident in himself and his brand, a trait that is admirable to see in such a young man. Since recording, the DripHead brand has grown exponentially! The brand has nearly 50k followers on Tiktok and 30k on Instagram! They recently held a collaborative real life activation in Central London where they had hundreds of people go on a treasure hunt to find their garms! Alongside this, Loho has literally done all the metaverse work he said he was going to do in this ep! DripHead are definitely one of the brands leading in the metaverse race! Thank you for listening, catch the visual for the episode on our YouTube channel and make sure to follow our instagram to keep up to date with the goings on in UK fashion.

“Luxury is all about perception… it’s about how it makes you feel” - Tyrell Campbell For this weeks episode we were joined by Tyrell Campbell, a young up and coming designer from West London and founder of luxury streetwear brand, Voir L’avenir. As you’ll hear in this episode, Tyrell isn’t new to the fashion game. He was the founder of successful streetwear brand Blessed individual! A brand he founded in his teens but later grew out of! He delves deeper into what caused this transition, what he learned from running the brand and how he felt it limited him as a designer. Tyrell candidly shares his journey from then till now in a way which really shows who he is and what he represents. Since starting Voir L’avenir Tyrell has excelled in his content making abilities so we made sure to discuss this also, alongside why he puts such organic content out there and how important he thinks this is. As you’ll see in the episode Tyrell is just another brother trying to succeed in the fashion space and he always makes sure to be himself always as a way of encouraging others that they too regardless of who they are can succeed in the fashion space! Since recording, Tyrell has dropped fire collections with Voir L’avenir, with he’s first collection ‘The Introduction’ turning out to be a huge favourite amongst his customers. Tyrell aims to improve on every drop and has been documenting his journey on the Voir L’avenir Instagram so make sure you give it a follow! Make sure to follow Tyrell aswell to get those behind the scenes gems! Thank you for listening, catch the visual for the episode on our YouTube channel and make sure to follow our instagram to keep up to date with the goings on in UK fashion.

For this weeks episode we were joined by Katie Griffith, a young designer from Wales who has moved to London to fulfil her dream of succeeding in the streetwear space. As you’ll hear in this episode, Katie has already achieved a lot in her short career so far. She has founded the womenswear brand Ffith - with the acronym standing For Females In The Hustle, and has quickly built up a cult following of like minded women who resonate with the brands message! Having studied Fashion Promotion and Marketing in University, Katie has used the skills she picked up from there and her career in buying alongside her desire to design, to help create an aesthetic and brand that appeals to all different types of Women. With Katie being quite early on in her journey, we made sure to discuss what it was like starting up Ffith alongside her goals for the brand; which provided a great insight into how Katie taught herself to design with the help of YouTube! We made sure to discuss Katie’s desire to be successful in a space that many would consider to be male dominated. She gave her insight on why she thinks this has been the case and what we can all do to help change this. Since filming, Katie has gone on to release great collections! With one even being digital, for females hustling in the metaverse haha! Make sure to follow Ffith on their Instagram page and follow Katie on her personal Instagram to see some behind the scenes of her shoots as she documents her journey. Thank you for listening, catch the visual for the episode on our YouTube channel and make sure to follow our instagram to keep up to date with the goings on in UK fashion.

For this weeks episode we were joined by Daniel Peters, Menswear designer, fashion marketing specialist and founder of the Fashion Minority Report, an organisation that strives to diversify the fashion industry and help businesses create inclusive work place cultures. As you’ll hear in this episode, Daniel has a wealth of experience working in the fashion industry, with over 16 years experience of working in Fashion. Now Daniel’s main focus is on diversifying the same industry he has worked in through the Fashion Minority Report that he started in 2020. Daniel also sits on the British Fashion Council Diversity & Inclusion Steering Committee.Daniel candidly shares what led him to start the platform and why it is so important. He breaks down the many reasons why the fashion industry in the UK currently lacks a diverse range of people, how we can combat this and what we need to succeed in the industry despite the many barriers to entry and glass ceilings. Since filming, Daniel continues to be a trailblazer in the diversity space with the Fashion Minority report continuing to break down doors and build structures to diversify the industry. Make sure to follow Daniel on his Instagram page and the Fashion Minority ReportThank you for listening, catch the visual for the episode on our YouTube channel and make sure to follow our instagram to keep up to date with the goings on in UK fashion.

For this weeks episode we were joined by Reece Yeboah, a young designer from Ladbroke Grove, who has already achieved much in the fashion world despite being early on in his career! As you’ll hear in this episode, Reece has always been into fashion and this love led to the launch of his first brand Saint London. Reece ran Saint London for 8 years where he achieved many things including, a collection in Selfridges, creating numerous iconic pieces like ‘ The Good Die Young’ t-shirt and having his clothes worn by some of the biggest icons in the world including Lewis Hamilton, Future, Roddy Rich, Ashanti and Young Thug to name a few! However, Reece’s journey with Saint London ended abruptly due to a legal battle with an NFL team which culminated in a cease and desist for the brand. Reece delves deep into this in this episode and shares how he’s managed to look at that situation from a positive perspective! Since then, Reece has built his own personal brand as a designer and has designed your mech for lil baby!! He has always launched his new brand ‘Yeboah’ with which has huge plans for as you’re about to hear! Since filming, Reece continues to push boundaries with his creativity and inspire all of us from Grove and uses his story to help others! Make sure to follow Reece on his Instagram page and his brand page ‘Yeboah’ here! Apologies for the audio on this episode btw! Had some teething issues as you do with a new podcast! Thank you for listening, catch the visual for the episode on our YouTube channel and make sure to follow our instagram to keep up to date with the goings on in UK fashion.

For this weeks episode we were joined by Richard Mkoloma, a designer, fashion consultant, lecturer at London College of Fashion and the list goes on! Richard has had an incredibly successful career in Fashion, working for the likes Puma, Adidas, Paul Smith, Sean John and has worked alongside renowned designers such as Hussein Chalayan and Michiko Koshino. Richards Journey has taken him all over the world from Amsterdam to New York so he had a wealth of knowledge and experience to shareWith Richard coming from a working class home in Ladbroke Grove like myself, his story was one that resonated with me and inspired me, because of this we made sure to leave no stones unturned! We discussed how Richard growing up in a place like Notting Hill influenced his journey in fashion, his experience as a black man in an institution at a time where diversity wasn’t as celebrated as it is now and how he was able to overcome the challenges he faced to stand strong in who he is and embrace is individuality. Given Richards the experience as a fashion consultant, we made sure to dive into what he believes makes a brand successful, he shared his thoughts on why he thinks sportswear brands have been able to evolve into fashion powerhouses and where he sees the future of fashion heading. Since filming Richard continues to drop game on the next gen through lecturing at LCF. He’s still an integral part of the fashion community in West London and continues to express his creativity through his spoken word pieces. Make sure to follow Richard on his instagram page and connect with him on LinkedIn to get some more game!Thank you for listening, catch the visual for the episode on our YouTube channel and make sure to follow our instagram to keep up to date with the goings on in UK fashion.

For our second episode, we were joined by Odunayo Ojo also know as the Fashion Roadman, a YouTuber, journalist and founder of magazine, The Fashion Archive. Ayo is most known for his YouTube channel, The Fashion Archive, a channel he has been running since 2018 where he uploads educational and opinionated videos about past and present fashion topics. Ayo’s consistency and ability to share his Knowledge has led to his audience growing to close to 90,000 subscribers. Ayo is also a journalist having written for publications such as the Business of Fashion and Mr.Porter all whilst studying a Fashion Journalism degree at Central Saint Martins. Ayo is also the owner of his own fashion magazine, The Fashion Archive, a digital and print publication that he publishes annually.In this conversation we discussed Ayo’s unique entry into fashion, his inspirations and given the expertise he’s built up I made sure to pick his brain on what he thinks it takes for up and coming brands to be successful. Since we spoke Ayo has continued to edify his audience with his content, he recently dropped an E-book teaching effective ways to learn about fashion, you know I had to buy that haha! Make sure to follow Ayo on his instagram and make sure to subscribe to the Fashion Archive YouTube channel - serious content on there!Thank you for listening, catch the visual for the episode on our YouTube channel and make sure to follow our instagram to keep up to date with the goings on in UK fashion.