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Business
Philippe Borremans
The podcast version of the curated newsletter Wag The Dog serves as your auditory guide through the intricacies of risk, crisis and emergency communications, taking into account the dynamic influences of technology and AI. Each episode delivers practical strategies and expert knowledge straight to your ears, improving the way you handle communication challenges. This series is for professionals who want to improve their practice in a world where effective communication is key. Tune in to change the way you navigate the complex landscape of crisis communications.
How to Create the Perfect Social Media Team with Sofie De Beule and Sarah Mouton
So how do you integrate social media monitoring and outreach into an organisation ? In this week’s episode I talk to Sofie De Beule and Sarah Mouton from Engagor. Both have loads of experience in training marketeers, customer support and PR professionals in using Engagor’s social media management platform. We discuss the status of social media monitoring, how [...]
30:0923/08/2015
The Business of Podcasting – an interview with Steve Lubetkin
For this episode of Wag The Dog FM I reached out to Steve Lubetkin, also known as @PodcastSteve on Twitter. We talk about a new book – The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional – which he co-authored with Donna Papacosta of Trafalgar Communications, host of the popular “Trafcom [...]
33:5716/08/2015
How Automation will Impact Public Relations – an interview with David Phillips
One of my side interests is Artificial Intelligence and how supercomputers will impact all of our lives in the – not so far away – future. So I was immediately triggered by a new book called “The Automation of Public Relations” by David Phillips. In his self published book David talks about the automation of our [...]
34:5409/08/2015
Using the 20 Master Plots of Storytelling in PR with Michael L. Kent, Ph.D
Episode 21 already and this time I am going back to the topic of storytelling… I reached out to Michael L. Kent, Ph.D who did research around using the 20 Master Plots in Public Relations and recently published a paper on the topic. It was Forster, an English novelist who said: “‘The king died and then the [...]
34:2402/08/2015
Wag The Dog - Episode 20 with Philippe Borremans
Hi everyone, This will be a short episode but an important one as it is already Wag The Dog number 20 ! Although I am on holiday I couldn’t let this pass so I brought my iPhone and my add-on microphone and recorded this episode while sitting on the dock of the bay (yep, just [...]
07:0527/07/2015
How to Combine Digital Marketing, PR and Social Media - with Farhad Koodoruth
This is the first time someone asks me to be on the Wag The Dog FM show… And I am glad they did…! In this episode we’ll cover a communications case study where the combination of good PR, thought leadership content and online advertising and marketing made the difference. Together with Farhad Koodoruth, Managing Director of [...]
30:1920/07/2015
The CEO Reputation Premium - an interview with Annick Boyen
Last week I spoke with Annick Boyen, CEO of Weber Shandwick in BeNeLux about their recent study called “The CEO Reputation Premium, a New Era of Engagement“. 81% percent of executives around the world believe it is important for CEOs to have a public presence for their companies to be highly-regarded. They also estimate that 44% [...]
24:4812/07/2015
Communications Measurement and Evaluation with Richard Bagnall
This week I am talking with Richard Bagnall, CEO of PRIME Research UK Ltd and board director of the International Association for Measurement and Evaluation of Communication (AMEC). The focus of our interview is around the Barcelona Principles, a set of seven voluntary guidelines established by the public relations industry to measure the efficacy of PR campaigns. We’ll [...]
38:3005/07/2015
Do we Communicate with Purpose ? An interview with Inge Wallage
Last week I was at the European Communications Summit, the yearly gathering of about 700 senior communicators from across Europe. The conference is organised by the European Association of Communication Directors, an organisation I am a proud member of and where I lead the Social Media Work Group. So for this weeks podcast I met [...]
23:0128/06/2015
The CEO - Reputation Risk or Opportunity - an interview with Kristien Vermoesen
“CEO’s come and go, the company stays…” That’s what a senior PR executive – and someone I consider a mentor – once told me and for one or the other reason it stuck with me. During my career I have always been very careful on how the CEO or the General Manager was positioned for public relations [...]
38:4621/06/2015
Wag The Dog FM - The History of PR with Tom Watson
I admit, I am a history buff… Mostly military history but this time I am diving into the history of my profession; public relations. And I am very glad I can do this together with Professor Tom Watson – Professor of Public Relations at the Faculty of Media & Communication at Bournemouth University. We’re talking about power, influence, [...]
49:2514/06/2015
Online Crisis Communications Case Studies with Larissa Ott
In this podcast we’re looking deeper into three online crisis communications case studies with Larissa Ott. Her Master Thesis is an analysis of the Applebee, Greenpeace versus Facebook and Jetstar social media crisis. All interesting cases as they come from different industries and cover different geographic regions. All of the cases are very much social media [...]
45:5807/06/2015
Politico Social Meda Footprint with Simon McDermott
Politico and German publisher Axel Springer are acquiring the website and weekly newspaper European Voice and rebranding it as the European edition of the political website. – FT.com This article announced a huge shift in the Brussels Media bubble last December and when the doors opened of Politico.eu the media and media relations landscape had [...]
41:2231/05/2015
Not All Voices Are Equal On Twitter - an interview with Emma Pierson
So you would think that social media have this “vox populi” effect and that Twitter would give everyone a voice…. Think twice… Research by Emma Pierson at Oxford shows that not all voices are equal online and shares some great insights from her social media analysis. Here’s just one finding about Twitter: A Twitter user [...]
32:4024/05/2015
Communications Across Continents – with Steven Shepperson-Smith
It might be that the world has become a small village but at the same time, managing a global communications operation across different continents is not a simple task. I spoke with Steven Shepperson-Smith author of the research report, The Globalisation of Public Relations How Companies are Managing Communications Across Continents about his findings. We cover [...]
28:4617/05/2015
Corporate Newsrooms with Sally Falkow
This week I am focusing on a lingering problem in corporate communications; the online press or newsroom… I am sure your online corporate press room is as good as perfect (ahum) but there are still many communications colleagues out there that publish press releases in PDF format, do not list their contact details or are [...]
48:5710/05/2015
Cultural Intelligence and Communications with Rana Nejem
“Culture is the widening of the mind and the spirit” said Jawaharlal Nehru – but do we really stop and think about the real cultural and social background of our audiences…? As global or regional communicators we can go wrong in so many ways; a wrong word, wrong colours, symbols or attitudes can ruin a [...]
39:5803/05/2015
The Story on Storytelling with Eva Snijders
I’ll be honest, the whole storytelling hype was really getting on my nerves… A bit like the “content marketing” one and – let’s face it, the hyped part of social media. But of course my idea of storytelling was based on – I admit – ignorance. And that’s why I love doing these podcast interviews [...]
41:4726/04/2015
Branding and Corporate Culture with Luis Ramos
Change and transformation. The new normal as we say, but still… It is never easy to change an organisation and its people, especially if the company has a long tradition and is active in industries ranging from steel over components to elevators. Today I interview Luis Ramos, Head of Communications at ThyssenKrupp Elevator AG.
46:3620/04/2015
PR Apps, Tools and Hacks – an interview with Frederik Vincx
For this episode of Wag The Dog FM I met up with Frederik Vincx from Prezly and we chatted about PR apps, tools and hacks…
While Frederik and his colleague are known in Belgium and beyond for their newsroom and Social Media Press Release service, they recently launched two other great initiatives.
31:4113/04/2015
Internal Communications & Managers – An interview with Liam FitzPatrick
Internal Communications; if you ask me, one of the most challenging specialities in public relations.
In this episode of Wag The Dog I interview Liam FitzPatrick, co-author of Internal Communications, A Manual for Practitioners – a book I reviewed on my blog last year.
45:2706/04/2015
An Update on Enterprise 2.0 – An Interview with Rawn Shah
In this episode of Wag The Dog FM I am catching up with Rawn Shaw on the state of social and digital collaboration.
We talk about internal communications KPI’s, the “cultural difference” between Europe and the US, the talent shortage and why we’re still struggling with social collaboration.
44:1630/03/2015
Communicating Science and Complexity – An interview with James Gillies & Chris Sciacca
The Higgs Boson particle, dark matter, computational biology and artificial intelligence…
Our two guests – our first double interview – on this episode of Wag The Dog are both specialists in what I would call CSC or “complex science communications”…
We’ll be talking about the importance of storytelling, demystifying versus simplifying and stakeholder relations.
41:2923/03/2015
Trust me PR is Dead – An interview with Robert Phillips
Trust me PR is Dead – An interview with Robert Phillips
For the very first show of Wag The Dog I wanted something special… Coincidence (is there such a thing) made it so that I could meet up with Robert Phillips at an EACD conference in Copenhagen. I asked if I could interview him for Wag The Dog and he kindly accepted.
16:3415/02/2015