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Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
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Fast Mobile: SEO Optimization Tech Talk

Fast Mobile: SEO Optimization Tech Talk

When it comes to mobile, optimization and load speed are key. Mobile SEO optimization expert Cindy Krum, author and CEO, provides tech strategies for mobile code development and management—for maximum mobile performance and visibility. In this podcast, you’ll learn: How to adjust and optimize your mobile code base without confusing Google Strategies for legacy sites to ensure fastest load time, What are “sprites” and why they are important, Effective management of stylesheets, etc. Show NotesConnect With: Cindy Krum: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
15:5728/03/2019
Google’s AMP Project: Insider SEO Optimization Tips

Google’s AMP Project: Insider SEO Optimization Tips

Cindy Krum, author and CEO of MobileMoxie, provides her brilliant insights on Google’s AMP Project—designed to decrease mobile load time to one second or less. Show NotesConnect With: Cindy Krum: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
15:1327/03/2019
Google’s Move to "Mobile First Crawl" and the Impact on SEO Performance

Google’s Move to "Mobile First Crawl" and the Impact on SEO Performance

Cindy Krum, CEO of MobileMoxie discusses the impact of Google’s shift to a mobile first crawl. The mindset of SEOs is changing dramatically in response to Google’s prioritization of mobile content over the desktop. Show NotesConnect With: Cindy Krum: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
21:3426/03/2019
What Is the Radical Future of Our Mobile Device Experience?

What Is the Radical Future of Our Mobile Device Experience?

Cindy Krum, CEO of MobileMoxie, will cover our mobile future—where we’ve been and where we’re going—and how search is evolving to an Amazon versus Google world. You’ll learn about: How mobile has changed for the SEO and content landscape that we have today Google’s new Merchant Centers The future of mobile optimization as multi-modal and screenless. How is the code base changing for mobile and the desktop? Show NotesConnect With: Cindy Krum: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
18:0425/03/2019
Mobile UX: Content Optimization Tips and Tricks

Mobile UX: Content Optimization Tips and Tricks

Hear the best practices on mobile content literacy from Andrew Lassetter, product designer at Udemy, with strategies for the App Store, Google Play, multimedia, long and short form content, and more: How the relationship with our devices is changing How principles of design and gestalt should shape your content and CTA Setting expectations and instructing the user on their next nav step. Show NotesConnect With: Andrew Lassetter: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
22:0420/03/2019
A SEO Innovator’s Wild Ride to Success

A SEO Innovator’s Wild Ride to Success

Hear the story of Jeremiah Smith, founder and CEO of SimpleTiger, and learn about his career path and his beginnings innovating from the trenches of SEO. A Renaissance man with expertise ranging from link building and content optimization to Chinese medicine and military weaponry, Jeremiah Smith’s wild ride shows how taking risks can lead to learning (sometimes the hard way), spiritual growth, and ultimately, marketing success. Show NotesConnect With:Jeremiah Smith: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
37:0614/03/2019
Top Strategies for Mobile Conversions

Top Strategies for Mobile Conversions

With the recent major changes in mobile search, companies need new SEO and content strategies based on user psychology and their predictable mobile behaviors. In this Voices of Search podcast, we cover: User expectations for their mobile experience Strategies for engagement and simplification How to develop rich content and high volume for better rankings on Google What are micro commitments and why does understanding them matter? Best practices for analyzing heat and click maps Understanding the data on page flow, engagement and bounce rates, and time on site for optimal conversions. Show NotesConnect With: Justin Christianson: LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
22:3713/03/2019
SEO Career Day: From International SEO to Growth Advisor

SEO Career Day: From International SEO to Growth Advisor

Follow Kevin Indig's journey from rookie member of a global SEO agency to international startup growth advisor. Kevin's advice? Learn your craft from the inside out Practice makes perfect Always be curious. Show NotesConnect With:Kevin Indig: LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
38:2311/03/2019
Mobile SEO: The Latest Usage Trends and Content Strategies for Maximum Impact

Mobile SEO: The Latest Usage Trends and Content Strategies for Maximum Impact

Mobile use has skyrocketed, surpassing the desktop. Learn the latest optimization and content strategies to maximize SEO: Generation Z and multi-gen usage trends How different industries are being impacted and the rise of mobile pioneering industries SEO content strategies for mobile. Show NotesConnect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
25:5306/03/2019
February 2019 SEO Winners and Losers

February 2019 SEO Winners and Losers

Tyson Stockton, Searchmetric's Director of Services spends some time with Ben to discuss the big winners (and losers) for February of 2019. Join us to learn who the big movers were, why, and the lessons to be learned from their successes and failures. Show NotesConnect With: Tyson Stockton: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
28:0304/03/2019
2019 Content Industry Trends

2019 Content Industry Trends

We're thrilled to be hosting Robert Rose, the Content Marketing Institute's Chief Strategist and one of the Content Marketing Industry's leading thinkers. In this episode, Ben and Robert discuss the growing fragmentation of content, driven by omni-channel marketing strategies as well as the growth and evolution of the industry as a whole. Tune in to understand what's next and how to leverage cutting edge trends to improve your content marketing efforts. Show NotesConnect With:Robert Rose: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
35:2027/02/2019
SEO Tips for Relationship Building With Your Content Teams

SEO Tips for Relationship Building With Your Content Teams

We continue content marketing month with an overview of how to build strong working relationships with your content marketing organization. Joining Ben for this episode is Taylor Robinson, Senior Manager of SEO for Conde Nast. Join Ben and Taylor to understand how to blend proactive, change agent approaches to filling online performance gaps with while providing excellent, reactive SEO support. Show NotesConnect With:Taylor Robinson: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
26:1220/02/2019
Using Data to Optimize Content for Each Stage of the Funnel

Using Data to Optimize Content for Each Stage of the Funnel

Welcome to the fifth and final episode of Content Optimization Week on the Voices of Search Podcast. In this episode we’ll be reviewing the topics we discussed earlier in the week while diving into the data and tools that you can use to optimize your entire content marketing strategy. Join Ben and our special guest, Marlon Glover, Content Services Team Lead at Searchmetrics as they dive into the gathering and utilization of data to optimize your content funnel. Show NotesConnect With:Marlon Glover: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12:2915/02/2019
Using Content to Retain Post-Purchase Customers

Using Content to Retain Post-Purchase Customers

Welcome back to Content Optimization Week. In our 4th episode, Marlon and Ben discuss how content can be used to create a virtuous cycle of customer retention, satisfaction and upsell. Marlon also speaks to the similarities between content developed to educate and engage in pre-purchase phases and how it can be optimized for your customer’s needs. Join us to better understand how to be there for your customers with the content they need and the rewards that can be enjoyed with secondary and tertiary purchases, post-sale. Show NotesConnect With:Marlon Glover: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
15:1514/02/2019
Driving Conversions with Bottom of Funnel Content

Driving Conversions with Bottom of Funnel Content

In this episode, Ben Shapiro and Marlin Glover, the Searchmetrics Content Services Team Lead dig into the importance of building out the early stages of the content funnel before jumping into bottom of funnel content. Marketers that ignore the information and educational stages will find their bottom of funnel efforts to be less effective. If you aren’t teaching, informing and guiding them, someone else will be. Listen in to understand how to craft content that meets the unique needs of buyers for every product line, rather than applying a one size fits all approach. Marlon also digs into how hard consumers work to avoid engaging with sales organizations and how you can customize your content to address the detailed questions consumers have as they work to avoid your sales and customer support organizations. Show NotesConnect With:Marlon Glover: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
18:3513/02/2019
Educating Your Audience Though Mid-Funnel Content

Educating Your Audience Though Mid-Funnel Content

Content Optimization Week continues with a focus on the optimization of top-of-funnel (TOFU) and awareness content with Marlon Glover, Content Services Team Lead for Searchmetrics Inc. Join Ben Shapiro and Marlon as they dig into the strategy behind development and optimization of awareness-driving content. Show NotesConnect With:Marlon Glover: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
15:1512/02/2019
Optimizing Top of Funnel & Awareness Content

Optimizing Top of Funnel & Awareness Content

Content Optimization Week kicks off with Marlon Glover, the Searchmetrics Content Services Team Lead and Ben digging into the process and thinking behind the content creation funnel. Join us for the first of five episodes focused exclusively on content creation and optimization and learn how to effectively develop and maximize the impact of content. Show NotesConnect With:Marlon Glover: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
17:1411/02/2019
Career Day With the Search Marketer of the Year

Career Day With the Search Marketer of the Year

Join us for our first SEO career day episode as Ben Shapiro and John Lincoln, Co-Founder and CEO of Ignite Visibility and the 2017 Search Marketer of the year share's his experience as a search marketer and his growth through the industry. This is a great opportunity for any digital marketer looking for career insights from an industry leader. Show NotesConnect With:John Lincoln: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
36:3607/02/2019
Understanding the Content Creation Process

Understanding the Content Creation Process

February is Content Month on the Voices of Search podcast. Jordan Koene returns to kick off the month with an overview of the content creation process and his playbook for SEOs who want to better understand the optimization and content creation process. Show NotesConnect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
28:1506/02/2019
January 2019 SEO Winners and Losers

January 2019 SEO Winners and Losers

Tyson Stockton, Searchmetric's Director of Services spends some time with Ben to discuss the big winners (and losers) for January of 2019. Join us for you first monthly review of who the big movers were for January and why. Show NotesConnect With: Tyson Stockton: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
29:4904/02/2019
2019 SEO Predictions: Is Desktop More Important Than Mobile?

2019 SEO Predictions: Is Desktop More Important Than Mobile?

In this final 2019 SEO Predictions episode, we wrap up our discussions with leaders in the SEO community to understand what's next for SEO in 2019. Join Eric Enge, General Manager of Perficient Digital as he and Ben dig into the importance of desktop vs. mobile. Show NotesConnect With:Eric Enge: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
28:4930/01/2019
2019 SEO Predictions: The Rise of Amazon SEO, Free Devices, Visual Search

2019 SEO Predictions: The Rise of Amazon SEO, Free Devices, Visual Search

In this episode, we continue our discussions with leaders in the SEO community to understand what's next for SEO in 2019. Listen in as Ben and Adam Edwards, Senior VP, Head of SEO at Reprise Digital as they discuss rise of Amazon SEO, the impact of free devices and visual search in 2019. Show NotesConnect With:Adam Edwards: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
22:1823/01/2019
2019 SEO Predictions: RankBrain, Mobile UX and Voice Search

2019 SEO Predictions: RankBrain, Mobile UX and Voice Search

In this episode, we begin our discussions with leaders in the SEO community to understand what's next for SEO in 2019. Listen in as Ben and Harrison DeSantis, Associate Director of SEO at 3Q Digital as they discuss the impact of mobile UX speed, RankBrain and what the ceiling will be for voice search in 2019. Show NotesConnect With:Harrison DeSantis: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
29:0116/01/2019
2019 SEO Predictions: Integrating Google Into Non-Android Devices

2019 SEO Predictions: Integrating Google Into Non-Android Devices

Join Jordan and Ben for the final episode of 2019 SEO Predictions Week as they dig into how the ongoing integration of Google into competing mobile platforms like IOS are likely to impact SEOs and Digital Marketers in the new year. Jordan Koene is the CEO of Searchmetrics Inc. Show NotesConnect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
15:4611/01/2019
2019 SEO Predictions: Changes to US Privacy Regulations

2019 SEO Predictions: Changes to US Privacy Regulations

Join Jordan and Ben for the fourth episode of 2019 SEO Predictions Week as we tackle how growing consumer digital privacy concerns and the dominance of tech platforms like Google, Facebook and Amazon are likely to be tackled by Congress and the impact to digital marketers. Jordan Koene is the CEO of Searchmetrics Inc. Show NotesConnect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
20:0610/01/2019
2019 SEO Predictions: Site Performance's Correlation to Keyword Rankings

2019 SEO Predictions: Site Performance's Correlation to Keyword Rankings

In the third episode of 2019 SEO Predictions Week Jordan and Ben vie into how technical site performance is likely to correlate to key word rankings. Jordan Koene is the CEO of Searchmetrics Inc. Show NotesConnect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12:4909/01/2019
2019 SEO Predictions: Long Form Content Refactoring

2019 SEO Predictions: Long Form Content Refactoring

In the second episode of 2019 SEO Predictions Week Jordan and Ben tackle what's likely to happen with long form content refactoring. Jordan Koene is the CEO of Searchmetrics Inc. Show NotesConnect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
15:0708/01/2019
2019 SEO Predictions: Algorithm - Integrated Search & External Signals

2019 SEO Predictions: Algorithm - Integrated Search & External Signals

Listen in as Jordan and Ben kickoff the new year with our 2019 SEO Predictions Week as they review how Google is likely to adjust its search Algorithm to reflect the growing importance integrated search and external signals. Show NotesConnect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
14:5507/01/2019
Planning for SEOs: Content Planning & Execution

Planning for SEOs: Content Planning & Execution

Listen in for the third episode of Search Planning Strategy Month as Ben and Jeff Preston walk us through Jeff's content planning process developed during more than a decade at Disney. Jeff Preston, is the Director of SEO at Realtor.com. Show Notes Connect With: Jeff Preston: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
30:0902/01/2019
Planning for SEOs: Career Management & Team Development

Planning for SEOs: Career Management & Team Development

Listen in for the second episode of Search Planning Strategy Month as Ben and John Shehata walk us through John's SEO planning process and how he integrates both his businesses and team development requirements together to deliver an effective strategy year after year. John Shehata, is the Vice President of Audience Development and SEO at Conde Nast. Show NotesConnect With: John Shehata: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
26:5826/12/2018
Planning for SEO's: Setting Goals & Achieving Alignment

Planning for SEO's: Setting Goals & Achieving Alignment

Listen now for the first episode of Search Planning Strategy Month as Jordan and Ben take a deep dive into what you need to do to put together a cohesive and effective SEO strategy for 2019. In this episode we explore goal setting and driving for internal alignment. Jordan Koene is the CEO of Searchmetrics, Inc. Show Notes Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
20:0919/12/2018
Google Update Week No. 5: How to Stay Prepared for Google Updates

Google Update Week No. 5: How to Stay Prepared for Google Updates

Google Update Week No. 5: How to stay prepared for Google Updates In the fifth and final episode focused on the latest round of Google Search Algorithm updates, Jordan provides a task list of measures you can take to be better prepared when the next update invariably comes. Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
18:2914/12/2018
Google Update Week No. 4: The Impact on Mobile and Voice Search

Google Update Week No. 4: The Impact on Mobile and Voice Search

Google Update Week No. 4: The impact on Mobile and Voice Search In the fourth of five episodes, focused on the latest round of Google Search Algorithm updates, Jordan and Ben dig into the impact the recent Google Algorithm changes are having on Mobile and Voice Search. Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
20:4913/12/2018
Google Update Week - No.3 - Site Migrations, Indexing, Crawls & Schema

Google Update Week - No.3 - Site Migrations, Indexing, Crawls & Schema

Google Update Week No. 3: Site Migrations, Indexing, Crawls & Schema In the third of five episodes, focused on the latest round of Google Search Algorithm updates, Jordan and Ben discuss how the changes will impact site migrations, the impact on indexing, the importance of schema and using crawls to stay ahead of problems. Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
17:3812/12/2018
Google Update Week - No.2 - Site Speed More Important Than Content?

Google Update Week - No.2 - Site Speed More Important Than Content?

Google Update Week No. 2: Is Site Speed More Important Than Content? In the second of five episodes, focused on the latest round of Google Search Algorithm updates, Jordan and Ben compare and contrast the importance of technical site performance and content quality in view of the recent changes to Google's Search Algorithm. Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
14:3011/12/2018
Google Update Week - No.1 - Debating the Latest Google Updates

Google Update Week - No.1 - Debating the Latest Google Updates

Google Update No. 1: Where & When to Start Holiday Planning In the first of five episodes, focused on the latest round of Google Search Algorithm updates, Jordan and Ben dig into and debate the impact of the changes pushed on November 30th of 2018. Show NotesConnect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
15:1710/12/2018
Black Friday SEO Winners and Losers

Black Friday SEO Winners and Losers

Listen as we discuss the accuracy of our Black Friday SEO predictions and who the big winners (and losers) were from the busiest shopping day of the year. Show Notes Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
17:5405/12/2018
Black Friday SEO Analysis & Predictions

Black Friday SEO Analysis & Predictions

Listen as we discuss holiday SEO predictions and the impact of your SEO strategy on Black Friday. Show Notes Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
20:0628/11/2018
Keyword Strategy: Prioritizing Keyword Depth vs. Breadth

Keyword Strategy: Prioritizing Keyword Depth vs. Breadth

Listen now as we take a deep dive into keyword strategy and what you and your team should be focused on as we ramp up for the new year! Jordan Koene is the CEO of Searchmetrics, Inc. Show Notes Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
24:3421/11/2018
Pruning Your Website Content

Pruning Your Website Content

Pruning your website content. Today, our guest speaker Jordan Koene walks us through the importance of content consolidation and how to prune your website content. Jordan Koene is the CEO of Searchmetrics, Inc. Show Notes Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
24:4314/11/2018
Holiday Triage No. 5: Quick & Impactful Holiday Optimization

Holiday Triage No. 5: Quick & Impactful Holiday Optimization

Episode 5: The Quickest & Most Impactful Holiday Optimizations As simplistic as these important tactics can be, back-to-basics page element updates, optimizations and the heightened importance and need to work under tight deadlines are the focus of this the fifth and final episode of Holiday Triage Week. In triage no. 5, Ben and Tyson recommend having your fundamentals ready and bringing your decision making back to the data, familiar themes throughout the week. Tune in to learn more. Show Notes Connect With: Tyson Stockton: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
16:2109/11/2018
Holiday Triage No. 4: Cross Promoting Holiday Deals & Events

Holiday Triage No. 4: Cross Promoting Holiday Deals & Events

Triage No. 4: Cross promoting holiday deals & events A great option for boosting your holiday rankings can boil down to clever internal linking and cross promotion. In triage no. 4, Ben and Tyson talk about the do’s and don’ts of this low resource, high-return activity with a great little tip on leveraging your affiliate partners to boost holiday search results. Listen in to learn more. Show Notes Connect With: Tyson Stockton: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
15:4508/11/2018
Holiday Triage No. 3: Repurposing Evergreen Holiday Assets

Holiday Triage No. 3: Repurposing Evergreen Holiday Assets

Triage No. 3: Repurposing Evergreen Holiday Assets It’s surprising how often last year’s holiday assets can be refreshed to meet the demands of the new holiday seasons with some minor creative changes (don’t forget to change the year folks) and some clever SEO hacks. In the third episode, we talk about how to optimize the right holiday content without sacrificing future (non-holiday) performance. Take some time with Ben and Tyson to better understand where to focus your repurposing efforts. Show Notes Connect With: Tyson Stockton: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12:4307/11/2018
Holiday Triage No. 2: Holiday-Specific Competitive Advantages

Holiday Triage No. 2: Holiday-Specific Competitive Advantages

Holiday Triage No. 2 Identifying and taking advantage of your holiday-specific competitive advantages. Your competitive standing becomes more important during the holiday season. Understanding your biggest strengths, and, almost as important, your competitor’s biggest weaknesses is key. In triage no. 2, Ben and Tyson talk about how to find the niche’s where you can press your competitive advantages. Listen in and learn how to find and leverage your advantages. Show Notes Connect With: Tyson Stockton: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
14:1306/11/2018
Holiday Triage No.1: Where & When to Start Holiday Planning

Holiday Triage No.1: Where & When to Start Holiday Planning

Holiday Triage No. 1 Where & When to Start Holiday Planning In the first of five episodes, focusing on recovering for the ever important holiday season, Tyson Stockton, the Director of Enterprise Services with the Searchmetrics Digital Strategies Group and Ben Shapiro zero in on preparation for the holiday shopping season. Listen in to learn how to leverage the content assets you have and which gaps to fill that will make the most difference. Show Notes Connect With: Tyson Stockton: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
18:3305/11/2018
Measuring Position Zero's Impact on Your Business

Measuring Position Zero's Impact on Your Business

Position Zero Month. Today, Jordan Koene, CEO Searchmetrics joins us for the wrap-up episode to Position Zero Month. Listen now to understand Zero's impact on your brand and so that you can hear Jordan's take on: Technical Strategy Content Strategy Voice Search and the future of Position Zero. Show NotesConnect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
25:0831/10/2018
Position Zero and Voice Search

Position Zero and Voice Search

Position Zero Month. Today, our guest speaker Alex Scoble walks us through optimizing content for both Position Zero and Voice Search. Alex Scoble is the Chief Marketing Officer for FlightGuru.com. Show NotesConnect With: Alex Scoble: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
21:0624/10/2018
Content Strategy for Position Zero

Content Strategy for Position Zero

Position Zero Month. Today, our guest speaker Courtney Cox Wakefield discusses the 4 pillars of building out a content strategy in pursuit of Position Zero: Audience Research, Competitor Research, Content Optimization and Technical Optimization. Guest Courtney Cox Wakefield, Digital Marketing Manager at Children's Health will share her best practices for optimizing Position Zero worthy content. Show Notes Connect With: Courtney Cox Wakefield: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
25:1117/10/2018
Rich and Featured Snippets

Rich and Featured Snippets

Position Zero Month. Today we talk about the difference between Rich and Featured Snippets and how to identify Featured Snippet opportunities based on your category needs. Show Notes Connect With:Sebastien Edgar: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
24:3810/10/2018
Intro to Position Zero Month

Intro to Position Zero Month

Position Zero Month. Rise above the digital noise and join us this month as we explore Google's top spot and what you and your brand can do to get there. Show Notes Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
26:0203/10/2018