Today we're going to be discussing what you need to know about optimizing SEO for local business impact. Joining us is Ana Raynes, the Founder and CEO of Simplified Impact, which is a digital marketing agency for small businesses that empowers businesses to feel confident in executing digital strategies and locally focused marketing campaigns. In part 3 of our conversation, we're going to talk about the changing landscape of local SEO in the wake of the coronavirus outbreak.Connect With:Ana Raynes: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to be discussing what you need to know about optimizing SEO for local business impact. Joining us is Ana Raynes, the Founder and CEO of Simplified Impact, which is a digital marketing agency for small businesses that empowers businesses to feel confident in executing digital strategies and locally focused marketing campaigns. In part 2 of our conversation, we're going to talk a little bit about converting your SEO visibility into leads. Connect With:Ana Raynes: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to be discussing what you need to know about optimizing SEO for local business impact. Joining us is Ana Raynes, the Founder and CEO of Simplified Impact, which is a digital marketing agency for small businesses that empowers businesses to feel confident in executing digital strategies and locally focused marketing campaigns. In part 1 of our conversation, we are going to be talking about optimizing your content for local SEO impact.Connect With:Ana Raynes: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Michael King, the Managing Director of iPullRank and the Owner of Underground Hip Hop, a 20-year old e-commerce site focused on independent hip-hop music. In today's episode, we are going to learn about his life path to success working with top brands like Ralph Lauren, LG, Genentech, Citibank, and more.Connect With: Michael King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Wil Reynolds, Founder & Director of Strategy at SEER Interactive. In today's episode, Wil is going to share the story of his transition from being a high school economics teacher in Philadelphia to launching and scaling a search agency to produce $25MM in annual recurring revenue. Connect With:Wil Reynolds: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we continue our conversation about how to manage your SEO efforts through crisis. Joining us is Jordan Koene, a world renowned SEO strategist and an advisor for Searchmetrics.  Connect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we'll discuss how to manage your SEO efforts through crisis. Joining us is Jordan Koene, a world renowned SEO strategist and an advisor for Searchmetrics. Connect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we’re bringing sexy back to structured data. We also discuss organization and acquisition creating, and testing content vs. structure.Connect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join us today as we take a deep dive into the technical aspects of Robots.txt, Google's crawlers, Webmaster authority, and what you can do to control the creepy crawlers of the wide-wide web! Connect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we talk about the difference between Rich and Featured Snippets and how to identify Featured Snippet opportunities based on your category needs. Joining us is Sebastien Edgar, SEO Specialist at Searchmetrics. Connect With:Sebastien Edgar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to publish an episode every day covering what the Head of your Marketing department needs to know about SEO. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise businesses monitor their online presence and make data driven decisions. In today's episode, we are talking about the KPIs for measuring SEO success. Connect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to publish an episode every day covering what the Head of your Marketing department needs to know about SEO. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise businesses monitor their online presence and make data driven decisions. In today's episode, we discuss operational tips for driving positive ROI through SEO. Connect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to publish an episode every day covering what the Head of your Marketing department needs to know about SEO. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise businesses monitor their online presence and make data driven decisions. In today's episode, we are going to talk about some of the pitfalls of SEO for CMOs. Connect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to publish an episode every day covering what the Head of your Marketing department needs to know about SEO. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise businesses monitor their online presence and make data driven decisions. In today's episode, we're going to continue our discussion by talking about the realities of SEO success for CMO's.Connect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to publish an episode every day covering what the Head of your Marketing department needs to know about SEO. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise businesses monitor their online presence and make data driven decisions. In today's episode, we discuss the myths CMOs believe about SEO. Connect With:Doug Bell: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're taking a long look at the small screen to help you understand what you need to know about SEO optimization for mobile devices. Joining us today is Courtney Cox Wakefield, who is the Co-Author of Voice Search, the new search engine. Outside of being an Author, Courtney is also the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. In today's episode, Courtney is going to tell us a little bit about how mobility is impacting voice search.Connect With: Courtney Cox Wakefield: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're taking a quick look at a new product that we think that you might be interested to optimize your SEO and content marketing efforts. Joining us is John Shehata, the VP of Audience Development and SEO at Conde Nast and the Founder of Newzdash. In today's episode, we are going to talk about a new product called Newzdash.Connect With:John Shehata: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're going to be taking a long look at the small screen to help you understand what you can do to optimize your mobile SEO efforts. Joining us is John Shehata, the VP of Audience Development and SEO at Conde Nast. In today's episode, we are going to talk about his thoughts on optimizing media sites for mobile.Connect With:John Shehata: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to talk about auditing your content for the quality signals that Google really cares about. Joining us today is Jordan Koene, who is an SEO strategist and an Advisor for Searchmetrics. Connect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to be discussing how to manage SEO agency relationships across the globe. Joining us is Aleyda Solis, the Founder of the international SEO consulting firm Orainti, which is an experience and world-renowned international mobile and technical search marketing practice that helps their clients establish and optimize their mobile and international websites through audit strategy, product management, and in house training. In part 3 of our conversation, we're going to talk a little bit about one of the most commonly used time for an SEO agency or remote SEO agency managing a web migration and expansion. Connect With:Aleyda Solis: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to be discussing how to manage SEO agency relationships across the globe. Joining us is Aleyda Solis, the Founder of the international SEO consulting firm Orainti, which is an experience and world-renowned international mobile and technical search marketing practice that helps their clients establish and optimize their mobile and international websites through audit strategy, product management, and in house training. In part 2 of our conversation, we are going to talk about how to manage the relationships with remote agencies.Connect With:Aleyda Solis: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to be discussing how to manage SEO agency relationships across the globe.  Joining us is Aleyda Solis, the Founder of the international SEO consulting firm Orainti, which is an experience and world-renowned international mobile and technical search marketing practice that helps their clients establish and optimize their mobile and international websites through audit strategy, product management, and in house training. In part 1 of our conversation, we are going to talk about the differences between the US and European based agencies.Connect With:Aleyda Solis: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, we're going to be doing some SEO problem solving related to how to create content that might be considered duplicate content without actually duplicating content. Joining us is Jordan Koene, who is a world renowned SEO strategist and an advisor for Searchmetrics. Connect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're focusing on understanding and optimizing the relationships SEO agencies have with their in-house SEO partners. Joining us is Lukas Haensch, the Founder of Pathmonk, which is an AI driven technology that provides an effortless customer acquisition channel to automatically grow clients from website and social media traffic. In part 2 of our conversation, we're going to talk about how agencies can blend SEO data with other sources to optimize for conversions. Connect With:Lukas Haensch: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're focusing on understanding and optimizing the relationships SEO agencies have with their in-house SEO partners.  Joining us is Lukas Haensch, the Founder of Pathmonk, which is an AI driven technology that provides an effortless customer acquisition channel to automatically grow clients from website and social media traffic. In part 1 of our conversation, we are going to talk about what agencies need to know about how Google views technical SEO.Connect With:Lukas Haensch: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we'll be discussing how Google has shaken up the SEO landscape. Joining us today is Jordan Koene, who is a world renowned SEO strategist and an advisor for Searchmetrics. Connect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joining us for Career Day is Chris Long, a Senior Manager of SEO at Go Fish Digital, which is a leading agency for online reputation management, providing their clients with expertise in search engine optimization, content marketing, social media marketing, influencer marketing and more. In part 2 of our conversation, we're going to talk about what life is really like working inside an agency. Connect With: Chris Long: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joining us for Career Day is Chris Long, a Senior Manager of SEO at Go Fish Digital, which is a leading agency for online reputation management, providing their clients with expertise in search engine optimization, content marketing, social media marketing, influencer marketing and more. In part 1 of our conversation, we're going to talk about Chris' career path and how he ended working at Go Fish Digital. Connect With: Chris Long: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're publishing an episode every day covering what you need to know to master the relationship between agencies and in-house. Joining us for Agency Week is Tyson Stockton, who is the Director of Services at Searchmetrics. In part 5 of our conversation, we are going to talk about managing agency relationships. Connect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're publishing an episode every day covering what you need to know to master the relationship between agencies and in-house. Joining us for Agency Week is Tyson Stockton, who is the Director of Services at Searchmetrics. In part 4 of our conversation, we are going to talk about how to evaluate if an agency is right for you. Connect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're publishing an episode every day covering what you need to know to master the relationship between agencies and in-house. Joining us for Agency Week is Tyson Stockton, who is the Director of Services at Searchmetrics. In part 3 of our conversation, we are going to talk about whether you need an agency or not. Connect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're publishing an episode every day covering what you need to know to master the relationship between agencies and in-house. Joining us for Agency Week is Tyson Stockton, who is the Director of Services at Searchmetrics. In part 2 of our conversation, we discuss what are the projects and types of engagements you can expect from your agency providers.Connect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're publishing an episode every day covering what you need to know to master the relationship between agencies and in-house. Joining us for Agency Week is Tyson Stockton, who is the Director of Services at Searchmetrics. In part 1 of our conversation, we are going to discuss what are the different types of SEO agencies and services. Connect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're looking into the crystal ball to tell you SEOs and content marketers what you can expect in 2020. Joining us is John Shehata, the VP of Audience Development and SEO at Conde Nast. In today's episode, we are going to talk about his predictions for 2020. Connect With:John Shehata: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We wrap up our month-long look into SEO predictions for 2020 with Consultant, Speaker, Author, and Friend of the VOS Podcast, Courtney Cox Wakefield. In addition to her consulting work, Courtney is Head of Consumer Digital Marketing at Children's Health Hospitals, one of the top care facilities in the United States. In part 2 of our conversation, we talk about some of the changes happening in 2020 in the business landscape for voice search. Connect With: Courtney Cox Wakefield: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We wrap up our month-long look into SEO predictions for 2020 with Consultant, Speaker, Author, and Friend of the VOS Podcast, Courtney Cox Wakefield. In addition to her consulting work, Courtney is Head of Consumer Digital Marketing at Children's Health Hospitals, one of the top care facilities in the United States. In part 1 of our conversation we discuss Courtney's predictions for voice search in 2020.Connect With: Courtney Cox Wakefield: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to take a look back and talk about some of the biggest trends behind some of the biggest movers, shakers and slackers in the SEO world. Joining us today is Tyson Stockon, who is Searchmetrics' Director of Services. He's dug through the Searchmetrics suite to help you understand who's making moves in the SEO community. Connect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to talk about some of the changes that are going to impact how we end up in your ears. Joining us is Jordan Koene, an Advisor for Searchmetrics. In today's episode we discuss some of the changes in Jordan's career, some of the changes to the Voices of Search podcast and what you can expect from us moving forward. Connect With:Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're looking into the crystal ball to tell you SEO's and content marketers what you can expect in 2020. Joining us is Eric Enge, who's the Principal of Digital Marketing at Perficient Digital, which is a leading digital transformation consulting firm serving enterprise customers with unparalleled information, technology, management, consulting, and creative capabilities. In part 2 of our conversation, Eric is going to tell us why visual search is going to be more important than voice search in 2020. Connect With:Eric Enge: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're looking into the crystal ball to tell you SEO's and content marketers what you can expect in 2020. Joining us is Eric Enge, who's the Principal of Digital Marketing at Perficient Digital, which is a leading digital transformation consulting firm serving enterprise customers with unparalleled information, technology, management, consulting, and creative capabilities. In part 1 of our conversation, Eric is going to share his predictions for why Google will be integrating more features into its UI in 2020.Connect With:Eric Enge: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're looking into the crystal ball to tell you SEOs and content marketers what you can expect in 2020. Joining us is Collin Colburn, who is an Analyst at Forrester, which is one of the most influential research and advisory firms in the world. In part 3 of our conversation, we are going to talk about Collin's predictions for the e-commerce landscape.Connect With: Collin Colburn: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're looking into the crystal ball to tell you SEOs and content marketers what you can expect in 2020. Joining us is Collin Colburn, who is an Analyst at Forrester, which is one of the most influential research and advisory firms in the world. In part 2 of our conversation, Collin is going to share some of his projections for the greater marketing landscape that could affect SEO's.Connect With: Collin Colburn: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're looking into the crystal ball to tell you SEOs and content marketers what you can expect in 2020. Joining us is Collin Colburn, who is an Analyst at Forrester, which is one of the most influential research and advisory firms in the world. In part 1 of our conversation, Collin is going to share some of his predictions for the SEO landscape for 2020. Connect With: Collin Colburn: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: Google wasted no time entering 2020 with a bang, releasing a core algorithm update and updating their Google Shopping Experience within the same week. Join Ben and Searchmetrics CEO Jordan Koene as they review and analyze the immediate impact of Google’s first update of 2020 and offer key advice on how to best strategically react. Summary The update visibly affected SERPs, refining the ability to select sub-categories and expanding knowledge graphs in the right-hand rail for broad topics. The improvements indicate Google is trying to expand its influence by acquiring more online real estate with their Shopping Experience and upgrade the user experience overall. SEOs and search analysts should focus on ranking data, taking screenshots of SERPs and testing key results and sets. Documenting and saving these records to analyze the history of changes Google makes is paramount to tracking and formulating SEO strategies. GUESTS & RESOURCES: Start your Searchmetrics Suite Free Trial Jordan Koene: LinkedIn Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn Episode Transcript See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: The internet has become a massive forum, bringing people together to exchange knowledge, ideas and goods. This exchange is rooted in philosophical principles creating a marketplace of sharing news, information and strategies amongst the SEO community. Join Ben for career day as he interviews Mozilla’s Global Head of SEO Raphael Raue who shares how philosophy has inspired his passion for SEO and fostered his drive to solve problems posed by the SEO community. Summary Raue’s passion for SEO arose from his experience with the internet’s philosophical capability of giving people the ability to share specific point of views, connecting people and the ways people use it to interact with each other. “As an SEO you write for robots and people think you spam the internet via robots. But at the end you're, most of the time, really an advocate for users.” – Raue Raue identified with Mozilla’s mission to ensure that the internet remains open and accessible and found it matched his interest in sharing his skills and knowledge to create a bigger, better internet ecosystem. GUESTS & RESOURCES: Start your Searchmetrics Suite Free Trial Jordan Koene: LinkedIn Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn Episode Transcript See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: The internet launched nearly 30 years ago and now has more than 1.7 billion websites. Google’s web crawlers can comb websites incredibly fast, but as the amount of webpages increase, Google and other search giants may need to regulate outdated content just to keep up. Join Ben and Searchmetrics CEO Jordan Koene as they conclude 20/20 Vision Week with a final discussion predicting what policies and rules Google may implement to regulate older, low value content. Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: The backlink, a staple of SEO best practices, is trending toward an inevitable end in 2020 and beyond as search giants like Google look to better authority-building practices. Join Ben and Searchmetrics CEO Jordan Koene as they continue 20/20 vision week discussing the impending end of backlinks and recommend tactics SEOs should focus on as backlink value decreases. Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: The number of Google algorithm updates reached a new high in 2019, along with their transparency in communication to keep the industry informed on the most recent changes. Join host Ben and Searchmetrics’ CEO Jordan as they review Google’s communication strategies and share what information they expect Google to provide in future announcements. Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.