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Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
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Will Digital Marketing Recover in 2021 -- Doug Bell // Searchmetrics

Will Digital Marketing Recover in 2021 -- Doug Bell // Searchmetrics

In Previous Conversation, we discussed the current landscape of digital marketing and how it's changed over the course of 2020. Continuing our conversation with Doug Bell, CMO of Searchmetrics. In Today's podcast we discuss what should be expected in terms of the changes to the digital marketing landscape in 2021 and how to being able to do more with less.Connect With: Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
17:0604/11/2020
What the Heck Happened to Digital Marketing in 2020? -- Doug Bell // Searchmetrics

What the Heck Happened to Digital Marketing in 2020? -- Doug Bell // Searchmetrics

Joining us today to discuss the state of digital marketing and how it might change in 2021 is Dough Bell, CMO a t Searchmetrics. We take a look at the current standings of the digital marketing landscape and how the ripple effects of Covid will continue to effect SEO and marketing.Connect With: Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
16:4203/11/2020
October Winners & Losers -- Tyson Stockton // Searchmetrics

October Winners & Losers -- Tyson Stockton // Searchmetrics

It's time for our monthly sit-down to discuss winners and losers with Tyson Stockton, Vice President of Services at Searchmetrics. Today we're going to review the last month and reveal some of the trends behind the movers, shakers, and slackers in the SEO world.Connect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
21:4502/11/2020
Building SEO Feedback Loops -- Cassie Dell // Searchmetrics

Building SEO Feedback Loops -- Cassie Dell // Searchmetrics

Today we end SEO Workflow Week with a bang! Joining us for the finale is Cassie Dell, Client Success Manager at Searchmetrics. Yesterday we talked about evaluating our SEO efforts in preparation for the final task, which is documentation and reading your reporting to your team. We wrap up this week with much learning on keeping your SEO efforts prioritized, organized, and ready for the next project. Connect With: Cassie Dell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
09:1430/10/2020
How To Evaluate SEO Campaign Success -- Cassie Dell // Searchmetrics

How To Evaluate SEO Campaign Success -- Cassie Dell // Searchmetrics

We're approaching the end of SEO Workflow Week but we've still got a lot to cover! Back for Part 4 is Casey Dell, Client Success Manager at Searchmetrics. So far we’ve talked about how to conduct your research and to make sure you’ve got all your bases covered, how to communicate your data effectively and efficiently to your organization, clients, and sponsors, and making sure your project goals and milestones are met. Today, Cassie and I talk about how to evaluate your SEO efforts.Connect With: Cassie Dell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10:0829/10/2020
SEO Project Implementation Process -- Cassie Dell // Searchmetrics

SEO Project Implementation Process -- Cassie Dell // Searchmetrics

Back again for Day 3 of SEO Workflow Week is Cassie Dell, Client Success Manager at Searchmetrics. So far we've discussed getting your research done and communicating the targets to your organization effectively, and today we talk about how to make sure your workflow is aligned to your project goals and executing your milestones with air-tight implementation. We are halfway through our discussion on how to keep our SEO efforts prioritized and organized so if you haven’t yet, make sure to go back and review our previous conversations. Connect With: Cassie Dell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11:1028/10/2020
Setting Your SEO Strategy -- Cassie Dell // Searchmetrics

Setting Your SEO Strategy -- Cassie Dell // Searchmetrics

Welcome back to SEO Workflow Week with Cassie Dell, Client Success Manager for Searchmetrics. Yesterday Cassie and I discussed how to do your research and assess your business, your metrics, your customers, and your keywords. Today we'll be discussing setting your SEO, communicating it, and getting buy-in from the organization.Connect With: Cassie Dell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
08:2327/10/2020
SEO Research Workflows -- Cassie Dell // Searchmetrics

SEO Research Workflows -- Cassie Dell // Searchmetrics

Welcome to SEO Workflow Week! Each day this week we're publishing an episode that will help you prioritize and organize your SEO efforts. Joining us all week is Cassie Dell, Client Success Manager at Searchmetrics, an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decision. Today, Cassie and I are going to discuss the first part of building an SEO workflow: how to conduct your SEO research.Connect With: Cassie Dell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
14:3526/10/2020
When To Cut Bait With Your Agency?  -- Glenn Welham // Searchmetrics

When To Cut Bait With Your Agency? -- Glenn Welham // Searchmetrics

With us to close out Don't Fire Your Agency Week is Glenn Welham, Senior Account Executive at Searchmetrics. So far this week we've talked about what's been happening in the agency landscape in the wake of the Coronavirus outbreak, how you should evaluate your agency, managing agency relationships, and maximizing the output of your agency. We wrap up our week talking about how to fire your agency when there's someone else that's a better fit or it just doesn't make sense to retain your agency.Connect With: Glenn Welham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12:2823/10/2020
Maximizing Agency Output When You Need It Most  -- Glenn Welham // Searchmetrics

Maximizing Agency Output When You Need It Most -- Glenn Welham // Searchmetrics

Welcome to the fourth installment of Don't Fire Your Agency Week with Glenn Welham, Senior Account Executive for Searchmetrics. We continue today by discussing the right way for brands to get the most out of their marketing agency relationships.Connect With: Glenn Welham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11:4522/10/2020
Managing Agency Relations During Times Of Change  -- Glenn Welham // Searchmetrics

Managing Agency Relations During Times Of Change -- Glenn Welham // Searchmetrics

Returning for the third installment of Don't Fire Your Agency Week is Glenn Welham, Senior Account Executive for Searchmetrics. So far this week Glenn and I have talked about how the Coronavirus impacts marketing agencies, and how brands should be evaluating if they're working with the right agency. We continue today with a discussion about how to manage agency relationships during a time of change or crisis.Connect With: Glenn Welham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11:0521/10/2020
Work With Your Agency During a Crisis  -- Glenn Welham // Searchmetrics

Work With Your Agency During a Crisis -- Glenn Welham // Searchmetrics

Welcome back to Don't Fire Your Agency Week with Glenn Welham, Senior Account Executive at Searchmetrics. In Part 1 of our conversation, Glenn and I talked about what we've seen through the outbreak of the Corona Virus and how it's impacting marketing agencies, and today we talk about evaluating whether or not you're working with the right agency.Connect With: Glenn Welham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterAnd today we're going to talk about evaluating if you're working with the right agency.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
13:0320/10/2020
Stop...Don't Fire Your Agency! -- Glenn Welham // Searchmetrics

Stop...Don't Fire Your Agency! -- Glenn Welham // Searchmetrics

This week we discuss agency relationships and how to get the most out of your outsourced SEO team, even in times of trouble. Joining us for Don't Fire Your Agency Week is Glenn Welham, Senior Account Executive for Searchmetrics. We kick off our week-long conversation by discussing why you should or shouldn't fire your SEO agency during the coronavirus outbreak.Connect With: Glenn Welham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12:3019/10/2020
SEO Content Strategy Playbook -- Jordan Koene // Searchmetrics

SEO Content Strategy Playbook -- Jordan Koene // Searchmetrics

We're happy to have with us again a great SEO, Strategist, and Advisor for Searchmetrics, Jordan Koene. In the previous part of our conversation we discussed an SEO case study about how to actually apply SEO, and in our follow up today, Jordan gives me advice on how to approach growing my organic traffic and then how to use that traffic to grow the business.Connect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
15:2816/10/2020
Google Bugs and Anti-Trust Hearings -- Jordan Koene // Searchmetrics

Google Bugs and Anti-Trust Hearings -- Jordan Koene // Searchmetrics

Today we discuss a new set of Google bugs with Jordan Koene, SEO Strategist and Advisor for Searchmetrics. We learn what these bugs are, how they're different from the previous set of bugs, and how it's affecting the indexing of URL's. Connect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
18:0115/10/2020
Making moves in a rapidly growing industry -- Adam Arnold // Searchmetrics

Making moves in a rapidly growing industry -- Adam Arnold // Searchmetrics

Yesterday we discussed one of the fastest growing industries in the post-COVID world: Online Education. Joining us again today is Adam Arnold, Enterprise Account Executive at Searchmetrics, to talk about making moves in other rapidly growing industries. We uncover some of the changes happening in the Online Education industry in the post-COVID era and why it matters for SEO's. Show NotesConnect With:Adam Arnold: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
09:5014/10/2020
Changes to Online Education in the COVID era -- Adam Arnold // Searchmetrics

Changes to Online Education in the COVID era -- Adam Arnold // Searchmetrics

Today we're talking about one of the fastest growing industries in the post-COVID world. Joining us is Adam Arnold, Enterprise Account Executive at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decisions. In Part 1of our conversation, Adam and I discuss the changes in online education following the outbreak of the Coronavirus. Show NotesConnect With:Adam Arnold: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
15:4413/10/2020
Should I Be Building a Company Directory? -- Jordan Koene // Searchmetrics

Should I Be Building a Company Directory? -- Jordan Koene // Searchmetrics

Today we are going to discuss an SEO case study with Jordan Koene, SEO, strategist, and advisor for Searchmetrics. In Today's conversation, Jordan tells me how to actually apply SEO and gives me live SEO advice on a current project with the MarTech Community.Connect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
27:4212/10/2020
SEO Battles : SEO vs. Affiliates

SEO Battles : SEO vs. Affiliates

This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 5 of our conversation, we discuss SEO vs. Affiliates. Show NotesConnect With: Lillian Haase: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11:1709/10/2020
SEO Battles : SEO vs. Direct

SEO Battles : SEO vs. Direct

This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 4 of our conversation, we discuss SEO vs. Direct. Show NotesConnect With: Lillian Haase: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11:4108/10/2020
SEO Battles: SEO vs. AdWords

SEO Battles: SEO vs. AdWords

This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 3 of our conversation, we discuss SEO vs. AdWords. Show NotesConnect With: Lillian Haase: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
16:3007/10/2020
SEO Battles : SEO vs Brand

SEO Battles : SEO vs Brand

This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 2 we discuss SEO vs. Brand. Show NotesConnect With: Lillian Haase: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
13:5006/10/2020
SEO Battles : SEO vs FB

SEO Battles : SEO vs FB

This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 1 we discuss SEO vs. FB. Show NotesConnect With: Lillian Haase: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
15:3005/10/2020
Managing & scaling outsourced content production -- Phillip Thune // Textbroker

Managing & scaling outsourced content production -- Phillip Thune // Textbroker

Today we're talking about outsourcing content creation. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the United States for custom made uniquely written content. In part 3 of our conversation, we discuss managing and scaling outsourced content production. Show NotesConnect With: Phillip Thune: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12:5002/10/2020
Finding the right writers for your content production efforts -- Phillip Thune // Textbroker

Finding the right writers for your content production efforts -- Phillip Thune // Textbroker

Today we're talking about outsourcing content creation. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the United States for custom made uniquely written content. In part 2 of our conversation, we discuss how to find the right writers for your content production efforts. Show NotesConnect With: Phillip Thune: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10:1301/10/2020
Deciding What Part of Our Content Production to Outsource -- Phillip Thune // Textbroker

Deciding What Part of Our Content Production to Outsource -- Phillip Thune // Textbroker

Today we're talking about outsourcing content creation. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the United States for custom made uniquely written content. Connect With: Phillip Thune: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
17:0530/09/2020
SEO vs PPC -- Partners in Crime -- Damon Burton // SEONational

SEO vs PPC -- Partners in Crime -- Damon Burton // SEONational

Today we're going to talk about how SEO and PPC are competitive and can work together. Joining us is Damon Burton, the President of SEONational, which is a search engine optimization company that helps companies show up higher on Google without having to pay for ads. In part 2 of our conversation, we discuss how SEO and PPC are partners in crime. Show NotesConnect With: Damon Burton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
15:3329/09/2020
SEO vs PPC -- Pros & Cons -- Damon Burton // SEONational

SEO vs PPC -- Pros & Cons -- Damon Burton // SEONational

Today we're going to talk about how SEO and PPC are competitive and can work together. Joining us is Damon Burton, the President of SEONational, which is a search engine optimization company that helps companies show up higher on Google without having to pay for ads. In part 1 of our conversation, we discuss SEO vs. PPC and their pros and cons. Show NotesConnect With: Damon Burton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
15:5028/09/2020
Optimizing for holiday SEO success -- Tyson Stockton // Searchmetrics

Optimizing for holiday SEO success -- Tyson Stockton // Searchmetrics

This week we discuss what you need to know to prepare for a successful holiday season. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In part 5 of our conversation, we discuss how to optimize for holiday SEO success. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10:1025/09/2020
Executing your holiday strategies -- Tyson Stockton // Searchmetrics

Executing your holiday strategies -- Tyson Stockton // Searchmetrics

This week we discuss what you need to know to prepare for a successful holiday season. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In part 4 of our conversation, we discuss how to execute your holiday strategies. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12:5524/09/2020
Creating your holiday content -- Tyson Stockton // Searchmetrics

Creating your holiday content -- Tyson Stockton // Searchmetrics

This week we discuss what you need to know to prepare for a successful holiday season. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In part 3 of our conversation, we discuss how to create your holiday content. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
15:4823/09/2020
Building your holiday roadmap -- Tyson Stockton // Searchmetrics

Building your holiday roadmap -- Tyson Stockton // Searchmetrics

This week we discuss what you need to know to prepare for a successful holiday season. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In part 2 of our conversation, we discuss how to build your holiday roadmap. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11:2522/09/2020
Conducting Holiday Research -- Tyson Stockton // Searchmetrics

Conducting Holiday Research -- Tyson Stockton // Searchmetrics

This week we discuss what you need to know to prepare for a successful holiday season. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In part 1 of our conversation, we discuss how to conduct holiday research. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
14:0621/09/2020
Content Distribution strategies that impact SEO -- Erin Sparks // sitestrategics.com

Content Distribution strategies that impact SEO -- Erin Sparks // sitestrategics.com

Today we're going to talk about the value of podcasts for your SEO efforts. Joining us is Erin Sparks, the President at Sitestrategics, which is an internet marketing and website development firm, specializing in SEO using data and analytics to help clients develop digital strategies that show demonstrably high return on investment. In part 2 of our conversation, we discuss content distribution strategies that impact SEO. Show NotesConnect With: Erin Sparks: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
14:3618/09/2020
Podcast Content as an SEO strategy -- Erin Sparks // sitestrategics.com

Podcast Content as an SEO strategy -- Erin Sparks // sitestrategics.com

Today we're going to talk about the value of podcasts for your SEO efforts. Joining us is Erin Sparks, the President at Sitestrategics, which is an internet marketing and website development firm, specializing in SEO using data and analytics to help clients develop digital strategies that show demonstrably high return on investment. In part 1 of our conversation, we discuss podcast content as an SEO strategy. Show NotesConnect With: Erin Sparks: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
20:2417/09/2020
Product vs. Marketing Led SEO -- Eli Schwartz

Product vs. Marketing Led SEO -- Eli Schwartz

Today we're going to talk about Product led SEO. Joining us is Eli Schwartz, a Growth Advisor helping B2B and B2C companies scale. In part 2 of our conversation, we discuss Product vs. Marketing Led SEO. Show NotesConnect With: Eli Schwartz: LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
17:5015/09/2020
Product Led SEO -- Eli Schwartz

Product Led SEO -- Eli Schwartz

Today we're going to talk about Product led SEO. Joining us is Eli Schwartz, a Growth Advisor helping B2B and B2C companies scale. In part 1 of our conversation, we discuss product led SEO. Show NotesConnect With: Eli Schwartz: LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
21:0814/09/2020
How to scale an SEO-centric influencer program -- Joe Sinkwitz // Intellifluence

How to scale an SEO-centric influencer program -- Joe Sinkwitz // Intellifluence

This week, we're going to talk about how you can think about leveraging influencer marketing strategies to improve your SEO performance. Joining us for Influencer SEO Week is Joe Sinkwitz, the Co-Founder and CEO of Intellifluence, which is a simple and powerful marketing platform that helps brands partner with key influencers to achieve better marketing results. In last part of our conversation, we discuss how to scale an SEO-centric influencer program. Show NotesShow Notes:Joe Sinkwitz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
13:4811/09/2020
Measuring influencers impact on SEO -- Joe Sinkwitz // Intellifluence

Measuring influencers impact on SEO -- Joe Sinkwitz // Intellifluence

This week, we're going to talk about how you can think about leveraging influencer marketing strategies to improve your SEO performance. Joining us for Influencer SEO Week is Joe Sinkewitz, the Co-Founder and CEO of Intellifluence, which is a simple and powerful marketing platform that helps brands partner with key influencers to achieve better marketing results. In part 4 of our conversation, we discuss measuring influencers impact on SEO. Show NotesShow Notes:Joe Sinkwitz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12:2910/09/2020
How to work with influencers to drive SEO results -- Joe Sinkwitz // Intellifluence

How to work with influencers to drive SEO results -- Joe Sinkwitz // Intellifluence

This week, we're going to talk about how you can think about leveraging influencer marketing strategies to improve your SEO performance. Joining us for Influencer SEO Week is Joe Sinkewitz, the Co-Founder and CEO of Intellifluence, which is a simple and powerful marketing platform that helps brands partner with key influencers to achieve better marketing results. In part 3 of our conversation, we discuss how to work with influencers to drive SEO results. Show NotesShow Notes:Joe Sinkwitz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
13:4909/09/2020
Where to find influencers to boost SEO performance? -- Joe Sinkwitz // Intellifluence

Where to find influencers to boost SEO performance? -- Joe Sinkwitz // Intellifluence

This week, we're going to talk about how you can think about leveraging influencer marketing strategies to improve your SEO performance. Joining us for Influencer SEO Week is Joe Sinkewitz, the Co-Founder and CEO of Intellifluence, which is a simple and powerful marketing platform that helps brands partner with key influencers to achieve better marketing results. In part 2 of our conversation, we discuss where to find influencers to boost SEO performance. Show NotesShow Notes:Joe Sinkwitz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
14:4208/09/2020
How SEO and Influencer marketing work together -- Joe Sinkwitz // Intellifluence

How SEO and Influencer marketing work together -- Joe Sinkwitz // Intellifluence

This week, we're going to talk about how you can think about leveraging influencer marketing strategies to improve your SEO performance. Joining us for Influencer SEO Week is Joe Sinkewitz, the Co-Founder and CEO of Intellifluence, which is a simple and powerful marketing platform that helps brands partner with key influencers to achieve better marketing results. In part 1 of our conversation, we discuss how SEO and influencer marketing work together. Show NotesShow Notes:Joe Sinkwitz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
17:1707/09/2020
Keeping Your Web Platform Secure

Keeping Your Web Platform Secure

Today we're going to talk about building your brands, reputation, and how to save it. Joining us is Chris Yoko, the CEO of Yoko Co, an agency that advances the web presence of organizations driven by purpose beyond profit. In part 2 of our conversation, we discuss how to keep your web platform secure. Show Notes Connect With:Chris Yoko: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
16:3404/09/2020
Managing Your Brand's Reputation

Managing Your Brand's Reputation

Today we're going to talk about building your brands, reputation, and how to save it. Joining us is Chris Yoko, the CEO of Yoko Co, an agency that advances the web presence of organizations driven by purpose beyond profit. In part 1 of our conversation, we discuss how to manage your brand's reputation. Show NotesConnect With:Chris Yoko: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12:3203/09/2020
August Winners & Losers -- Tyson Stockton // Searchmetrics

August Winners & Losers -- Tyson Stockton // Searchmetrics

Today we're going to look back on the month and talk about some of the trends behind the biggest movers, shakers and slackers in the SEO. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
16:2102/09/2020
Leading SEO in a Regulated Industry -- Sebastian Edgar // Square

Leading SEO in a Regulated Industry -- Sebastian Edgar // Square

Today we're going to talk about SEO for your life and your money. Joining us is Sebastian Edgar, SEO lead at Square, which builds common business tools in unconventional ways. In part 2 of our conversation, we discuss leading SEO in a regulated industry. Show NotesConnect With: Sebastian Edgar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
16:2801/09/2020
Transitioning from Agency to In-House SEO -- Sebastian Edgar // Square

Transitioning from Agency to In-House SEO -- Sebastian Edgar // Square

Today we're going to talk about SEO for your life and your money. Joining us is Sebastian Edgar, SEO lead at Square, which builds common business tools in unconventional ways. In part 1 of our conversation, we discuss transitioning from agency to in-house SEO. Show NotesConnect With: Sebastian Edgar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
16:1131/08/2020
SEO NEWS: Google Bugs? -- Jordan Koene // Searchmetrics

SEO NEWS: Google Bugs? -- Jordan Koene // Searchmetrics

Today we'll be discussing some recent SEO news with one of our favorite SEOs. Joining us today is Jordan Koene, an SEO Strategist and Advisor for Searchmetrics. Show NotesConnect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
17:0328/08/2020
Using search data for market research -- Doug Bell // Searchmetrics

Using search data for market research -- Doug Bell // Searchmetrics

Today we're going to talk about using SEO data for market research and insights. Joining us is Doug Bell, the CMO of Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses, monitor their online presence and make data driven decisions. In part 2 of our conversation, we discuss using search data for market research. Show NotesConnect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
14:1127/08/2020
Challenge of conducting market research -- Doug Bell // Searchmetrics

Challenge of conducting market research -- Doug Bell // Searchmetrics

Today we're going to talk about using SEO data for market research and insights. Joining us is Doug Bell, the CMO of Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses, monitor their online presence and make data driven decisions. In part 1 of our conversation, we discuss the challenge of conducting market research. Show NotesConnect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
14:5126/08/2020