Welcome to the 3rd installment of Core Web Vitals Week with Marcus Tober of Searchmetrics. So far this week, Marcus and I have discussed his study of core web vitals and how he's looked at millions of pages, understand how websites are compared to Google's benchmarks. Yesterday, we took some of that data that Marcus has viewed and we talked about prioritizing core web vitals on which metrics you need to think about to make sure you're optimizing for the right things. Today, we're going to continue the conversation talking about industry specific core web vital benchmarks. Show NotesConnect With: Marcus Tober: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today’s the 2nd installment of Core Web Vitals Week. Joining us is Marcus Tober, Founder and Chief Evangelist of Searchmetrics. So far this week, Marcus and I have talked about his process for studying core web vitals and today, we're going to continue the conversation, talking about what Marcus has learned and how you can better prioritize your core web vital optimization efforts. Show NotesConnect With: Marcus Tober: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the 1st installment of Core Web Vitals Week on The Voices of Search Podcast. We're going to talk to a search industry innovator about what the launch of core web vitals means for SEOs. Joining us is Marcus Tober, Founder and Chief Evangelist of Searchmetrics. For today, Marcus and I are going to talk about studying core web vitals and what he's learned from digging deep in the topic. Show NotesConnect With: Marcus Tober: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our 2nd part conversation. Yesterday, Mordy and I talked a little bit about how Wix uses SEO to support not only the Do It Yourself community, but also the SEO community. Today, we're going to continue our conversation talking a little bit about how Wix uses SEO to build its brand perception. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the Voices of Search Podcast. Today we're going to talk SEO with a liaison from one of the biggest publishing platforms in the world. Joining us is Mordy Oberstein, SEO Liaison at Wix, which is a comprehensive platform that gives you total creative freedom online with powerful technology and unparalleled design capabilities. Wix helps you create beautiful, professional, functional web presences to manage and grow your business. And today, Morty and I are going to talk about Website Builder SEO development. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the last part conversation with Nick Wilsdon of Torque. Nick and I have talked about how he designs his enterprise SEO stacks. Yesterday, we talked about the use and flow of data primarily using Google's data studios to not only create an aggregated source of information, but also how to create your dashboards for your enterprise clients. Today, we're going to talk about the human part of SEO, navigating company politics, and other SEO traps. Show NotesConnect With: Nick Wilsdon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yesterday, Nick and I talked about how to design an enterprise SEO stack the difference between using point solutions and platforms and a lot of our conversation centered around how to get data all into the right place. Today we're going to talk about using data studios and some other SEO tools to support your campaigns. Show NotesConnect With: Nick Wilsdon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the 1st part of our conversation. Today we're going to talk to an SEO consultant to some of the world's most well recognized enterprise brands. Joining us today is Nick Wilson, Consultant and Partner at Torque, which provides digital consultancy to enterprise clients such as the Vodafone group, eBay, Acronis. International and the Estee Lauder companies. Today, Nick and I are going to talk about how to design an enterprise SEO stack. Show NotesConnect With: Nick Wilsdon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today is our final episode with Liraz Postan of LP Marketing Services . So far this week Liraz and I have talked about her work as an in house marketer and how that changed when she decided to go out on her own. And yesterday we talked about what has changed over the last decade in SEO Google taking credit for more of the SEO content, also providing a better user experience and also what has changed with the tools for SEOs in that decade. Today, we're gonna take a look into Laura's crystal ball and talk about what the future holds for content and SEO. Show NotesConnect With: Liraz Postan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yesterday Laura's and I talked about her experience going from being an in house marketer to running her own business and also how she recommends you work with limited resources. Today, we're going to talk about what she has seen that has changed in SEO over her now 13 years of career experience. Show NotesConnect With: Liraz Postan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to part 1 of our 3 part episode. Today, we're going to talk to an internationally renowned in house SEO strategist gone rogue. Joining us today is Liraz Postan, who is the founder of LP marketing services. Liraz’'s after 13 years of working as an in house SEO and content expert decided to spread her wings and open up a B2B SEO firm and she helps corporations and startups build a solid footprint on Google search results pages by focusing on what's most important long term results. Today, Liraz and I are going to discuss how to work as an in house marketer with no team and no resources. Show NotesConnect With: Liraz Postan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to The March 2021 Edition of Winners and Losers on The Voices of Search Podcast. Today, we're going to look back on the end of the month and talk about some of the trends behind the biggest movers, shakers and slackers in the SEO world. Joining us today for Winners and Losers is Tyson Stockton,. Vice-President of Services at Searchmetrics. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the voices of search podcast. Today we're talking to an innovator and the founder of one of the most important SEO companies in the world. Joining us today is Marcus Tober, Founder and Chief Evangelist of Searchmetrics. Since founding the company 15 years ago, Marcus has guided Searchmetrics as technology strategy. He's also the driving force behind their data science organization. For today, Marcus and I are going to talk about the core web vital study that he and the team at Searchmetrics have been conducting. Show NotesConnect With: Marcus Tober: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the final installment of our episode with Deepak Shukla of Pearl Lemon. So far this week, Deepak and I have talked about link building strategies, whether they are important or not in the 2020s. Yesterday, we talked about cold emailing tactics and whether they have an impact on your SEO performance. Today, we're going to wrap up our conversation talking about the impact of establishing EAT. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today’s the 2nd part of our conversation with Deepak Shukla of Pearl Lemon. Yesterday, Deepak and I discussed whether link building strategies were still valuable in 2020. Today, we're going to talk about whether cold emailing tactics have an impact on SEO. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the 1st of 3 our part episode. Today we're going to talk to a world renowned SEO strategist who is known for getting his clients to outrank bigger and better funded competitors. Joining us today is Deepak Shukla, Founder of Pearl Lemon, which is an award winning agency based in London that leverages a distributed team of SEO nerds to draw upon the best talent in the world. And today, Deepak and I are going to talk about link building strategies in the 2020s and decide if link building is dead. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the final part of our mobile only indexing week, So far Jordan and I have talked about why Google is moving towards mobile only indexing, what the impact of that change will be how SEOs can prepare for mobilegeddon and also, should we be keeping different experiences for mobile and desktop and even other devices, including AR and VR. Today, we're going to wrap up mobile indexing, we're talking about the measurement of mobile search and performance as it relates to Google shift on mobile only indexing. Show NotesConnect With: Mike King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 4th part of our mobile only indexing week. So far this week, Jordan and I have talked about why Google is moving towards mobile only indexing, what we think the impact of that mobile only indexing will be and how you can prepare for the shift towards mobile only. Today, we're going to talk about if you should still keep different UXs cases for your mobile and desktop experiences. Show NotesConnect With: Mike King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our 3rd installment of mobile only indexing week wherein we discuss how you can prepare for that shift towards mobile only indexing. So far this week, Jordan and I have talked about why Google is moving towards mobile only indexing and yesterday, we talked about what the impact of moving towards mobile only indexing will be. Today we're going to talk about how you can prepare for that shift towards mobile only indexing right on with the show. Show NotesConnect With: Mike King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our 2nd part of mobile indexing week. So far this week, Jordan and I have talked about why Google is moving towards mobile only indexing and today, we're gonna talk about what the impact of mobile only indexing will be on your business. Show NotesConnect With: Mike King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the 1st part of mobile indexing week on the voices of search podcast. This week, we're going to discuss everything you need to know to get ready for Google's big switch to mobile only indexing. Joining us for mobile only indexing week is Jordan Koene, who is a world renowned SEO strategist and an advisor to Searchmetrics. Today, Jordan and I are going to talk about why Google is moving to mobile only indexing. Show NotesConnect With: Mike King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the last installment of our Evolution of Search Week. So far this week, Patrick and I have talked about the evolution of search, including how you can improve your agility in search, SEO enablement and communications, customer centric SEO and yesterday, we talked about the evolution of the technical side of SEO. Today, we're going to wrap up our conversation talking about how SEO has changed, and how you can use SEO and search data beyond search. Show NotesConnect With: Mike King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our 4th installment of the Evolution of Search Week. So far this week, Patrick and I have talked about improving agility in search, SEO enablement, and communication and customer centric SEO, how all of those things are evolving and changing. Today, we're going to talk about the evolution of the technical side of SEO. Show NotesConnect With: Mike King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today is the 3rd installment of the Evolution of Search Week. So far this week, Patrick and I have discussed improving agility in search and yesterday, we talked about SEO enablement and communication. Today, we're going to continue our conversation about the evolution of search talking about customer centric SEO. Show NotesConnect With: Mike King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today’s the 2nd installment of our Evolution of Search Week with Patrick Reinhardt, Vice-President of Digital Strategies at Conductor. Yesterday, Patrick and I talked about how to improve agility in search and a lot of that conversation centered around being able to work effectively not only with your leadership to understand what your goals are, but also with your cross functional partners. We're going to continue that conversation today by talking about SEO enablement, and communication. Show NotesConnect With: Mike King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the Evolution of Search Week on the voices of search podcast. This week, we're gonna publish an episode every day talking about how you can modernize your SEO strategies and operations. Joining us for Evolution of Search Week is Patrick Reinhardt, Vice-President of Digital Strategies at Conductor, which is a search and content intelligence platform that helps marketers create and optimize content to improve visibility online. Today, Patrick and I are going to talk about improving agility in search. Show NotesConnect With: Mike King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd part episode with Mike King of iPullRank. Yesterday, Mike and I talked about why mobile indexation is a problem that a lot of businesses are not prepared for. Today, we're gonna talk about how to prepare for mobile only indexation. Show NotesConnect With: Mike King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the voices of search podcast. Today, we're going to talk with a hip-hop recording artist turned world renowned SEO. Joining us again as a friend of the program, Mike King, Founder and Managing Director of iPullRank, which is a digital marketing studio that produces great results for their clients through a strategy first approach to content marketing, analytics, social media, search engine optimization, and a host of other services. Mike and his team have worked on a number of high-profile SEO projects, including Ralph Lauren ADT, Statefarm, Hawaiian Airlines, Citibank, and he's also the author of the soon-to-be-published book called The Science of SEO. Today, Mike and I are going to talk about why mobile indexation is a problem. Show NotesConnect With: Mike King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to our 3rd and final episode with Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media. So far this week, Andy, and I have talked about his content strategy for the top 1% of brands and yesterday, we talked about how he writes blog posts that are designed to rank and be the best content on the internet. Today, I'm going to ask him a question that I have, which is related to personal branding. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd part conversation with Andy Crestodina of Orbit Media. Yesterday, Andy and I talked about his tips for creating a content strategy that will put you in the top 1% of brands. Today, we're going to continue the conversations by talking about how to write a blog post that rank. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to our first part of our 3 part episode and we're gonna be talking about SEO from the perspective of a marketer who runs a high profile web design development firm. Joining us is Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media, which is an award winning web design and development firm based in Chicago. And since 2001, Orbit Media has completed over a thousand web design projects spanning across multiple different industries, including e-commerce, lead generation. They do responsive web design and integration projects. Today, Andy is going to share some of his learnings about SEO while doing web development. We’re going to start the conversation about the content strategy for the top 1% of brands. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Today’s episode, we're going to talk about what Google used to call passage indexing and now they're calling it passage ranking. Joining us to discuss passage rankings is Tyson Stockton, Vice- President of Services at Searchmetrics. Tyson and I are gonna go deep and hard talking about passage indexing, passage rankings, or whatever Google calls it today. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 3rd and last part conversation with the godfather of modern SEO himself, Rand Fishkin. Rand is the Co- founder and CEO at SparkToro. So far this week, Rand and I have discussed the evolution of search marketing. We also talked about why he has started a company that is based on audience research and how SparkToro works. Today, we're going to talk about the practice of integrating PR, social influencers and SEO . Show NotesConnect With: Rand Fishkin: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our 2nd part conversation with Rand Fishkin, Co- founder and CEO at SparkToro. Yesterday, Rand and I talked about his view of the evolution of search and how it is blending in with other marketing channels. Today, we're going to continue our conversation talking a little bit about Rand’s current projects and how you can better understand your audience. Show NotesConnect With: Rand Fishkin: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, we're incredibly fortunate to be graced by the presence of the godfather of modern SEO himself, Rand Fishkin, Co- founder and CEO at SparkToro, which helps enterprise marketers and product folks of all stripes uncover the publications and people that influence their target audience. spark Toros powerful data set contains 70 million public websites and social profiles with a simple to use research tool that is free to try. Rand is also the author of the book, Lost and Founder. He was also the founder of a little SEO company called Moz. For our 1st part conversation, Rand and I are going to talk about the evolution of search marketing from his perspective. Show NotesConnect With: Rand Fishkin: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to our February 2021 edition of Winners and Losers on the voices of search podcast. Today, we're gonna take a look back on the month and talk about some of the trends behind the biggest movers, shakers and slackers in the SEO world. Joining us for Winners and Losers is Tyson Stockton, Vice-President of Services at Searchmetrics. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to our 2nd episode with Jordan Koene, SEO Strategist and Advisor at Searchmetrics. Yesterday, Jordan and I talked about some perceived changes to Google’s algorithm. Today, we’re going to discuss some of Google's recent mobile UI changes.   Show NotesConnect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to today’s 1st episode where we discuss some potential changes from Google. Joining me is Jordan Koene, SEO Strategist and Advisor at Searchmetrics. Show NotesConnect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to our last part conversation with Collin Colburn, of Forrester. So far this week, Colin and I have talked about some of his thoughts about what happened in 2020, and his predictions for 2021 in the SEO and content marketing space. Today, we're gonna turn our attention to one of the other areas Collin focuses on, what's happening in e- commerce? Show NotesConnect With: Collin Colburn: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today’s our 2nd part conversation with Collin Colburn, Senior Analyst at Forrester. Yesterday, Colin and I talked about some of his predictions for SEO and some of the impacts of 2020 and today we're gonna talk a little bit more about the content marketing side of the house. Show NotesConnect With: Collin Colburn: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to our 1st part conversation with Collin Colburn, Senior Analyst at Forrester, which is one of the most influential research and advisory firms in the world. Collins research focuses on current and future trends in performance marketing, including strategies and best practices for search engine optimization, paid search advertising, Amazon advertising, voice search, mobile search, local marketing, and emerging marketing channels. Today, Collin is going to share some of his perspectives about what has happened and will happen in SEO this year. Show NotesConnect With: Collin Colburn: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the last episode of E-commerce SEO Strategy Week on the voices of search podcast. This week, we've been publishing episodes every day talking about what you need to know to modernize your e-commerce SEO strategies for 2021. Joining us for E-commerce SEO strategy week is Tyson Stockton, Vice-president of Services at Searchmetrics. So far this week, Tyson, and I have talked about everything from the evolving search landscape to product feeds and Google shopping, and faceted search pages. Yesterday, we talked about whether you should be creating top of funnel content or should you focus on consumers that are ready for conversions. Today, we're going to wrap up our conversation about SEO strategy talking about the hottest topic in SEO these days and how it relates to e commerce. We're going to talk about core web vitals. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our 4th installment of E-Commerce SEO Strategy Week. So far this week, Tyson and I have talked about the evolving SERP landscape, product feeds and some of the changes in Google Shopping. Yesterday, we talked about the fascinating topic of faceted search pages. Today we're going to turn our attention to the way that brands are using e-commerce content for top of funnel interactions on Google. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our 3rd installment of E-Commerce SEO Strategy Week. Joining us for E commerce SEO strategy Week is Tyson Stockton. Vice- President of Services at Searchmetrics. So far this week, Tyson and I have talked about the evolving SERP landscape and yesterday, we talked about product feeds and the evolution of Google shopping. Today, we're going to turn our attention towards faceted search pages.  Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to our 2nd installment of E-commerce SEO Strategy Week . Yesterday, Tyson and I discussed the evolving SERP landscape and today, we're going to continue the conversation by talking about product feeds and Google Shopping. Joining us for E commerce SEO strategy week is Tyson Stockton, Vice-president of Services at Searchmetrics.  Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to our 1st installment of E-commerce SEO Strategy Week . This week, we're going to publish an episode every day discussing everything that you need to know to monetize your e-commerce SEO strategies for 2021. Joining us for e commerce SEO strategy week is Tyson Stockton, Vice-president of Services at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decisions. Today, Tyson and I are going to talk about the evolving SERP Landscape.  Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to today’s episode wherein we're gonna be talking about what are some of the hottest topics, brands are looking for when it comes to hiring SEO consultants? Joining us today is Jordan Koene, SEO Strategist and an Advisor for Searchmetrics. Show NotesConnect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to our conversation today about Google's Cleanup Of Their Search Console. I am with Jordan Koene, SEO Strategist and Advisor at Searchmetrics.  Show NotesConnect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.