A tribute for my grandmother- who is celebrating her 91st birthday today. Life lessons from a fearless force.

Seeking an answer to a thought provoking question-

Process. Collaboration. Is there a perfect process to output the perfect creative solution? How can we create the ultimate solution that may be temporary in nature but lives on forever in someone’s memory. That is the power of what we are doing. Obsessively creating for purpose. Who’s with me?

Creative poison of procrastination. Impulsive Inaction. Seeking inspiration. This week we are reaching deep.

A little nod to current events- but mostly navigating the challenging landscape of being a working mother and fighting against societal norms and comments. Raising my daughter is the most important thing I will ever do- A celebration of mother's every where.

Deconstructing our online presence on social media and how it shapes the way you are perceived. I use social media as a means of self-expression and inspiration but it also leaves a digital footprint. Are you consuming or creating?

This week we take a deeper dive into two things that have been on my mind lately- the freedom to say what you are thinking and feeling and expressing that without a filter and disruption as it relates to design. Disruption is one of my favorite words but without careful understanding of how it works or the power it holds- it can just quickly become a buzz word rather than a powerful brand jolt. 

We are talking about one of my favorite events the Met Gala. The theming, the exhibition, the fashion- how Vogue and the Costume Institute at the Metropolitan Museum of Art has created a cultural phenomenon that keeps me at the edge of my seat and inspires my day to day work.

This week we are talking about inspiration and the Disney "high" of inspiration that I currently am on. The magic of transformative places and experiences at the happiest place on earth- Disney World, and a discovery of the power of storytelling.

Random fun facts about my life in less than 22 minutes. Why I hate my own birthday what I am most excited about as I become older and wiser-

This week we are talking about authentic brand moments inspired by Coachella. I have FOMO for sure. Unique festivals like Coachella, Burning Man, South by South West allow for well rounded 360 marketing campaigns to take a break giving them what I like to call “breath moments” that allow us story tellers events to break some of the rules of the brands. We take a look at some of the ways that fun events like these can help create when applicable emotive moments. 

Let's talk about AI at a high level and my thoughts on the impact on design, regulations, including CPT-4, and MidJourney.

This week we look at how we can live more purposefully or remember to be present during beautiful simple moments and celebrating holidays creatively while trying to establish traditions.

Let’s talk about it- the deep dark yucky part of being a creative- and that is creating, finding inspiration and trying to balance art and commerce. Yours might look something like this? This is Awesome, This is tricky, This is shit, I am shit, This might be okay, This is awesome and so am I. 

This week as we wrap up the season at the New York Auto Show- I share my thoughts on the new We Love NYC logo design- and the personal love I have for the city through all of my life milestones that have happened in the city or while I was in the city. 

Today I am sharing the road of an actual event from the first presentation and creative strategy to the the creative process and building something as a unit- as well as the transformation from a designer to a creative director- and the absolute power of emotive and meaningful experiences when you get to see an event unfold.

This Thursday we take a look at how I respond to forecasting and trends- how they help inform my design solutions for the brands I am lucky enough to work with. And how I try to navigate prediction. 

This Sunday/Monday we look at how much passion do you want to commit to your craft? What is the right amount? Is there a right amount? Can you achieve balance? Are you ready to surrender yourself to the process and commit with every part of your being? Because any sane person would just give up- so you better love what you do. Let’s start a conversation. Where are my creatives out there like me? A little crazy in love? 

This week we are talking about graphics and understanding information architecture- Regardless of your discipline it is truly important to understand how to organize your thoughts visually on a page for story telling. We look at the foundational elements you need to understand as a design human. Because you can not break the rules until you know what the rules are. 

Is creativity dead? Seeking true creative expressions in an over saturated world. My unfiltered thoughts. Let’s reclaim pause time to create true creativity.

Representing your work on-line; how do you highlight projects, how you begin thinking about balancing the beginning middle and end of a process is all about balance. This week we take a look at some thought starters about how you might categorize your work, and what parts to pull into the main navigation for easy of hierarchy.

Building your portfolio kingdom is one of the most important endeavors a creative person can do- We are going to begin to look at the task of starting- how to begin to assemble your work, evaluate what you may need to rework, how to flow the elements cohesively and how to tell a compelling story.

Your creative process acts as a guideline to your thinking process.  It is unique and special to you. We explore what a process should contain, what it means to you, how to find yours and build and implement your kingdom. 

You are a brand.  This is the essence of who you are visually. Building off your creative manifesto- we look at how you can start to identify all of the non verbal representation in visual elements including your tone of voice, colors, texture fonts. Today we take a look at my process of how I like to create a personal brand identity.