Are you ready to learn how to leverage the massive $200 billion cloud opportunity in Cloud GTM working with leading providers like Microsoft, Amazon, and Google? Are you interested in learning how to leverage the power of marketplaces to grow your business and reach new customers effectively? Are you dealing with the economic headwinds we've all seen this last year? And if you want to hear from an expert, the CEO of a leading company driving effective, go-to-market strategies with the leading cloud providers, you're in the right place. John Jahnke is the CEO of Tackle, a company specializing in helping SaaS (Software as a Service) companies accelerate their Cloud Go-to-market strategies. And he joins to share how you and your organization need to take advantage of this massive opportunity we're all seeing around marketplaces and hyper-scalar co-selling. If you're ready to accelerate your success, you'll enjoy listening to this insightful interview with this fantastic leader.

Embark on a transformative journey with us, as we invite Oracle's own Ross Brown to illuminate the trailblazing path Oracle Cloud is carving in the tech world. In this condensed power session, we strip down 30 years of partnership mastery to reveal the core of Oracle's disruptive cloud strategies. Prepare to have the curtain lifted on Oracle's cloud innovations that are challenging the status quo and setting new standards for security, efficiency, and partnership synergy. This is not just a conversation—it's a masterclass in industry evolution with one of the greats. Tune in to redefine what you thought possible in cloud computing.

Welcome to a milestone episode of the "Ultimate Guide to Partnering" podcast! I can hardly believe it's our 200th episode. To mark this special occasion, we're diving into a foundational principle of partnership that we believe is often overlooked but incredibly vital. At Ultimate Partner, we emphasize the importance of cultivating the right mindset, be it a growth mindset, an infinite mindset, or a partnership mindset. This mindset is the key to unlocking the full potential of partnership leaders and achieving their greatest results. We're passionate about this topic, and we're thrilled to explore it further today. In this episode, we have a remarkable guest with us, Mike Gervais. He's not only a dear friend but also a high-performance leader and coach, known for working with CEOs, Olympic athletes, and individuals from diverse backgrounds to help them reach their peak potential. Mike is also the author of a compelling new book, "The First Rule of Mastery." This marks his fourth appearance on "Ultimate Guide to Partnering," and we're diving deep into his book's principles and how they can empower you to achieve your greatest results. So, sit back, relax, and get ready to absorb insights from Mike Gervais as we celebrate our 200th episode of "Ultimate Guide to Partnering."

There are moments in one's journey that are marked not just by the miles covered but by the company kept. As we herald the 199th Episode of Ultimate Guide to Partnering, I'm honored to be joined by two industry experts and fellow podcasters, Rob Spee is SVP of Channels and Alliances at Beyond Trust and the host of the Channel Journey's Podcast. Paul Byrd, Portal Wizard at Magentrix and host of the Ultimate Channel Sales Podcast. Their insights into the world of partners, ecosystems, and channel sales are invaluable and our shared dedication to fostering successful partnerships and our passion for podcasting brings a unique blend of expertise, camaraderie, and vision to this discussion. As we reminisce, debate, and predict the future of partnerships, I invite you to be a part of this monumental episode. Dive in and join the conversation.

If you're focused on forging successful partnerships with industry leaders like Microsoft and are seeking actionable strategies to scale your business in FY24, then you're in the right place. Welcome to "The Ultimate Guide to Partnering," a podcast where host Vince Menzione, a seasoned partner sales executive, provides strategic insights to drive your business success. Today's episode features an in-depth conversation with Mike Reinhardt, Chairman and CEO of Quisitive, a publicly-traded, multi-year award-winning Microsoft partner. Recorded just a day after the Microsoft Inspire conference, this episode offers an exclusive look into the best practices and strategies for sustaining a successful partnership in the rapidly evolving Microsoft ecosystem. Your journey towards achieving exceptional business results through strategic partnerships starts here.

In the wake of Microsoft's Inspire announcements on generative AI and co-pilot, the opportunity landscape for partners is evolving rapidly. Whether you're a novice or a seasoned veteran in Microsoft's ecosystem, this episode is a must-listen. We're joined by Lane Sorgen, Executive Vice President at Quisitive and former Microsoft leader, who will discuss leveraging Generative AI in Business Applications. With the industry undergoing tectonic shifts, Elaine will share key strategies for partners to navigate and capitalize on these changes. This episode aims to equip you with actionable insights to optimize your partnership ROI.

Are you prepared for an in-depth look at key updates following the Microsoft Inspire conference? Interested in hearing from Nina Harding, the leader of Microsoft America's Partner Business GPS, on pivotal changes and announcements? As you strategize for Fiscal Year 2024, don't miss our upcoming episode of "Ultimate Guide to Partnering." Nina Harding, Corporate Vice President of Microsoft America's Partner Business GPS, joined us for an exclusive interview the day after the Microsoft Inspire conference. This deep dive focuses on Microsoft's latest announcements and how Nina is organizing her team for success in FY24. This conversation also marked the launch of our first live digital event, "Winning with Ecosystems." Catch the full video interview at UltimateGuideToPartnering.com. I'm confident you'll find this dialogue as insightful as I did in hosting Nina Harding.

Are you prepared for an in-depth look at key updates following the Microsoft Inspire conference? Interested in hearing from Nina Harding, the leader of Microsoft America's Partner Business GPS, on pivotal changes and announcements? As you strategize for Fiscal Year 2024, don't miss our upcoming episode of "Ultimate Guide to Partnering." Nina Harding, Corporate Vice President of Microsoft America's Partner Business GPS, joined us for an exclusive interview the day after the Microsoft Inspire conference. This deep dive focuses on Microsoft's latest announcements and how Nina is organizing her team for success in FY24. This conversation also marked the launch of our first live digital event, "Winning with Ecosystems." Catch the full video interview at UltimateGuideToPartnering.com. I'm confident you'll find this dialogue as insightful as I did in hosting Nina Harding.

Are you a partner looking to tap into the massive opportunity to partner with hyperscalers like Microsoft? Are you struggling to achieve your greatest results and wish there were easy answers? Do you want to learn from someone who has dramatically impacted the success of one of the world's largest technology partnerships? Then you have come to the right place. Neeti Gupta, the Head of Hyperscaler Business Development for the Microsoft Partnership at VMWare. VMWare is one of the largest independent software vendors, an ecosystem juggernaut. Neeti divulges her strategy for transforming VMWare's monumental partnership with Microsoft. She unpacks how she leveraged key principles for successful partnering, discusses why she is optimistic about Microsoft's pivot to Marketplace, and offers actionable advice that could fuel your partnership growth in Microsoft's Fiscal Year 24.

I welcome Troy Bertram, the Executive Managing Director of Google Cloud's Public Sector business. In this episode we discuss Google's partner-led and partner-first approach to the Public Sector, the company's extraordinary commitment to building this business, how it uniquely reached the highest levels of compliance and security to support the most stringent government customers, and why partners need to consider Google as they build their business strategy. I hope you enjoy and learn from this discussion as much as I enjoyed welcoming Troy Bertram.

In a world where technology is constantly pushing boundaries, the recent Microsoft Inspire conference set the stage for groundbreaking announcements, including the emphasis on artificial intelligence and the renaming of Microsoft's partner program. I had the privilege of hosting an exclusive interview with Julie Sanford, a prominent figure at Microsoft and a true trailblazer, to kick off our first LIVE Digital Event, "Winning with Ecosystems." Julie Sanford reveals Microsoft's game-changing moves at Inspire on this episode of Ultimate Guide to Partnering.

Excited to welcome Barrett King, Hubspot's Leader for GTM Strategy for Ecosystem joins Ultimate Guide to Partnering us to help you as a Partnership Leader think about Outcomes. Barrett joins us to share, not only his mission and the vital importance of his role at HubSpot, but all the other amazing work he’s doing to nurture our partner led growth and ecosystem led growth strategies for organizations like yours. I hope you enjoy and learn from this discussion. As much as I enjoyed welcoming, Barrett King.

With Microsoft Inspire only a few days away, I’m bringing back this fantastic episode to help you better understand from a Microsoft Partner's Chief Brand Officer. If you wish to hear from this amazing leader, please join us on July 20th for his panel session where he will teach us about effective brand marketing with Microsoft and the Ecosystem.

For this Microsoft Inspire special edition, I'm joined by two industry friends, Per Werngren and Rob Fegan, for a chat about the renowned event and what to look for this year from Microsoft. What You’ll Learn You will hear from two industry veterans about how they prepare for the big Microsoft Inspire Conference, what sessions they are most eager to view this year, and what's in store for Microsoft's new fiscal year.

Carson Heady is a best-selling author, award-winning seller, recognized thought leader, and podcast host. Carson joins this podcast to help you learn, how can Microsoft Partners achieve their greatest results co-selling.

Released the day of the New Microsoft Cloud Partner Program launch, this episode of Ultimate Guide of Partnering® features Dan Rippey, one of the most influential people shaping the future of Microsoft's partner programs. Dan is the director of the new Microsoft Cloud Partner Program and joins to help you best align for success by understanding what just rolled out and what plans Microsoft has in store. In this important episode, I was excited to have Dan decoding Microsoft's new cloud partner program at the launch.

Wondering what role the three cloud hyperscalers, AWS, Microsoft, and Google can play in your partner strategy? Today I'm sharing an episode of my fellow podcast host's, Rob Spee's Channel Journey's podcast where I'm along with Paul Bird of the Ultimate Channel Sales podcast, for a channel panel chat. We talk about the impact of hyperscalers on the partner ecosystem, why they are so important, and some things you need to know to be successful. 

Are you ready to learn how to leverage the massive $200 billion cloud opportunity in Cloud GTM working with leading providers like Microsoft, Amazon, and Google? Are you interested in learning how to leverage the power of marketplaces to grow your business and reach new customers effectively? Are you dealing with the economic headwinds we've all seen this last year? And if you want to hear from an expert, the CEO of a leading company driving effective, go-to-market strategies with the leading cloud providers, you're in the right place. John Jahnke is the CEO of Tackle, a company specializing in helping SaaS (Software as a Service) companies accelerate their Cloud Go-to-market strategies. And he joins to share how you and your organization need to take advantage of this massive opportunity we're all seeing around marketplaces and hyper-scalar co-selling. If you're ready to accelerate your success, you'll enjoy listening to this insightful interview with this fantastic leader.

Want to learn how Google Cloud fuels partner success through innovative solutions? In this Ultimate Guide to Partnering episode, Rebecca Potts, Head of Partner Solutions for Google Cloud, NA sheds light on the importance of enabling partners through differentiated solution areas that directly address customer challenges. From AI to Security to Data, Google Cloud's advanced technology and specialized approach empower partners to deliver exceptional value to their customers. Rebecca also emphasizes the transformative power of a value-first mindset where partners prioritize customer needs, innovate accordingly, and forge strong collaborations create a win/win/win environment for customers, partners, and Google.

In this Ultimate Guide to Partnering episode, Clive D'Souza takes us through the role and mission of Google Cloud's Partner Engineering organization, explains how his team supports customers and partners on their transformational journey and how partners can best engage with his organization to drive win-win-win outcomes through precision partnering. I enjoyed this insightful conversation, especially our deep dive into ethical AI and the use of AI for Good! Tune in to learn how Google Cloud's Partner Engineering drives the use of AI for good!

In this Ultimate Guide to Partnering episode, meet Scott Barneson, Managing Director of ISV Sales for Google Cloud. As the leader of Google Cloud North America's ISV team, Scott is passionate about helping businesses achieve their objectives by delivering tailored solutions from ISV partners. With a wealth of experience in the technology industry, Scott's mission is to ensure the success of both customers and partners by aligning the right ISV solutions to address specific customer challenges. Scott brings an insightful approach to partnering strategy and his dedication to customer relevance and technological differentiation. This is how Google Cloud is helping ISV Partners drive customer success.

Google Cloud is approaching a $30B business, and its partners have witnessed remarkable success in driving bold digital transformation journeys for customers. In this episode of Ultimate Guide to Partnering, you'll learn how Rob Harper, Director of Channel Sales and Strategic Partnerships at Google Cloud North America, is applying his many years of experience to shape and grow Google Cloud's partner business. How he's shifting the focus and transforming these partners from transactional to solutions, and why marketplaces are a key part of his strategy. We'll also discuss how he's applying Precision Partnering to create a "win-win-win" for partners and how organizations like yours can achieve their most outstanding results by engaging with his team to drive mutually successful outcomes.

Google Cloud is approaching a $30B business, and its partners have witnessed remarkable success in driving bold digital transformation journeys for customers. In this episode, Chris Voss, Director of North American Services Partnerships for Google Cloud shares valuable insights on precision partnering and the ever-evolving digital transformation landscape. Chris emphasizes the significance of understanding partners' unique capabilities, enabling them to develop tailor-made solutions aligned with customer needs. He highlights the importance of agility in responding to unforeseen challenges and the role of responsible innovation and generative AI in driving successful outcomes. This conversation reinforces the importance of strategic partnerships in unlocking remarkable transformations in the age of rapid digital advancement.

If you're a technology leader, looking to learn how to grow your business effectively, don't miss this exclusive Ultimate Guide to Partnering series Precision Partnering, where I'm joined by the Google Cloud leaders driving the partnership business to help define what it takes to partner with Google effectively.

Kevin leads a massive business responsible for driving go-to-market and sales across the world's lower enterprise, mid-market, and small and mid-sized business markets. In this exclusive interview, Kevin shares his insights on how his 7000-person organization is leading the charge with a partner-led and partner-assisted mindset during this rapid change and digital transformation.

In this Ultimate Guide to Partnering episode, we are thrilled to be joined by Dee Burger, President of Insight North America, who shares with us Insight's ride and how he is leveraging his vast experience to drive growth and success.

Brent Combest is the Vice President of Global Partner GTM at UiPath, the leader in Robotic Process Automation or RPA. RPA enables organizations to automate various business and software processes, increasing efficiency and accuracy while achieving scale. Brent shares how he is applying a growth mindset and his experience at Microsoft to redefine UIPath’s channel program and create value for its partners.

Heather Deggans, Vice President of Microsoft US Partner Go-to-market, share her insights on her organization's mission. Heather leads a team of diverse marketers focusing on enabling partner success by creating intelligent cloud and edge solutions that transform customer outcomes. Her main goal is to accelerate partner growth, capture market share, and increase revenue, supporting Microsoft's mission of empowering every individual and organization to achieve more.

In honor of Women's History Month, we celebrate the iconic women leaders shaping the future of Partners, Channels, and Ecosystems. Janet Schijns, the CEO of JS Group. Janet and I have a tremendous conversation about the principles of partner channel and ecosystem coaching she gives technology organizations and partners. In this must-listen episode, Janet Schijns leads a MASTERCLASS achieving your greatest results with Ecosystems & Megacosms.

Deb Harding Oberly, Microsoft's America's Sales Director for artificial intelligence, leads a team of highly trained "black belts" specialists who work with customers and partners to integrate emerging technologies like ChatGPT.

In this Ultimate Guide to Partnering episode, we sit down with John Jester to discuss his vision for Veeam and how he's leveraging the company's rich partner ecosystem and over 400,000 customers to drive growth and innovation. By putting partners and customers first, Jester is reshaping Veeam's future and leading the charge in the channel.

Rick is the founder and CEO of Channext, a partner marketing platform and organization that helps channel teams to scale and measure their through partner marketing and partner engagement activities to increase revenue. Learn how this ecosystem tech start-up propels best-in-class engagement and results.

Angie McCourt is Microsoft's General Manager and an accomplished author, coach, and podcaster. Angie has a rich background, having led transformation at TD Synnex and running her own successful business, helping leaders shift from the inside out. She now brings these invaluable skills to Microsoft. In this episode, learn how one technology leader transforms, shifting from the inside out.

Chris Samila is the Chief Partner Officer at Partnership Leaders, an organization and community focused on empowering partnership professionals to advance their careers and build partnership programs. Along with Tai Rattigan and Asher Matthew, Chris started Partnership Leaders as the "catalyst" of change in B2B selling. I am so excited about our shared mission and what we all hope to do to put "partner-led" B2B growth front and center.

Monique Hayward, Microsoft's Business Application Partner Ecosystem Leader, shares the big vision Microsoft has for the future of work, how it's leveraging the power of its cloud, and its immense commitment to its partners to lead the path forward.

Quisitive has been on a tear and highly differentiated itself by partnering with Microsoft and providing its customers with a range of services and capabilities. Mike Reinhart, their CEO, and I discuss how Quisitive has focused on creating long-term partnerships with its customers, helping them on the transformation journey toward adopting and integrating cloud technologies to achieve successful business outcomes. He believes that partnerships play a critical role in creating a competitive advantage and enabling organizations to achieve their greatest results.

Organizations like Microsoft, the Seattle Seahawks, and Olympic Gold Medalists have applied Dr. Michael Gervais's principles. You will learn more about his work and why his principles are foundational to optimal organizations - especially those looking to shift to a partner mindset - especially during challenging times. You will walk away with an understanding of how Mike applies these principles and how mindset can help you achieve your greatest results in 2023!

Laura Padilla, has built a successful career doing the uncomfortable and shares why hard work, integrity, competency, and a reputation for problem-solving have helped propel her career path. The learnings she shares are a great primer on how to evolve your career as an influential partnership leader.

A Co-Sell Leader Optimizing Your Success NOTE: For listeners who may have missed this episode and want to learn more about Erin Figer as Core Consulting, which was recently acquired and is now a functional unit of Tackle.io. Suppose you're a technology organization looking to optimize your co-selling success with the leading cloud providers, Microsoft, Google, and AWS. Where do you go to accelerate your success and learn from the best? In this episode, we have your answer. Suppose you're a technology organization looking to optimize your success with the leading cloud providers. You'll not want to miss this 103rd Episode of Ultimate Guide to Partnering. I'm delighted to welcome a woman I've known for several years and with whom I partner to deliver transformation to several best-in-class partner organizations Erin Figer, the CEO and Founder of Core Consulting. Erin and her organization help partners optimize for success to get more from Core. Erin's mission is to help you get your best results through a proven framework. I have seen this firsthand, as I got to work with Erin while I was still at Microsoft, and she was assisting a partner in getting it right with the tech giant. As a result, since I founded Ultimate Partnerships, we have teamed up on several client engagements and workshops. In this episode, Erin will share her unique Total Impact Formula, how she helps partners optimize for success to get more from Core, Core+, the exceptional Co-Sell managed services offering her company built, and her journey as a successful woman entrepreneur. You will also learn more about an exciting offering Erin and I have for you, our listeners. What you'll learn in this episode: Erin's unique Total Impact Formula Trends and transformations in Co-Selling, including the role of Marketplaces. Core+, A Managed Services Offering and Platform built to manage your Co-Sell Operations. Her reflections and personal journey to a successful woman entrepreneur. Creating Ultimate Partnerships Let’s face it, we all have seen partnerships that look good on paper but never live up to their expected results. There are many reasons why partnerships fail, and at Ultimate Partnerships, we help you get it right by applying a proven set of best practices and frameworks. If you want to learn more, follow the link in the show notes, or visit our website. Partner Ecosystem Leader Episodes 163 – A Partnership Leader Uniquely Growing Hubspot’s Ecosystem Community 162 – How You Can Unleash the Power of Data to 10X Your Partner Growth! 153 – Janet Schijins – Ecosystems & Megacosm 150- Celebrating 150 Amazing Episodes with a Five-Timer Guest, Jay McBain 149 – WTF is an Ecosystem? And How Partner Hacker helps tech companies PartnerUp with Jared Fuller Other Links from this Episode https://podfollow.com/ultimate-guide-to-partnering FREE OFFER from PartnerTap PartnerTap is the Founding Sponsor of Ultimate Guide to Partnering. PartnerTap is the only Partner Ecosystem Platform designed for the Enterprise. Their technology makes it easy to align Channel Teams with automated account mapping, letting you control what data you share while building a partner revenue engine.

Today we're going to have a little fun as I join Rob Spee for the 100th Episode of his podcast, Channel Journeys. In this episode, we discuss the trends we are seeing in the channels, partners, and ecosystem movement and our respective journeys as podcast hosts.

Jenni Flinders is the SVP for NetApps Worldwide Partner Group, responsible for developing and executing NetApp’s overall partner strategy and programs for its global ecosystem of partners and ensuring NetApp’s customers reap the benefits of cloud and emerging technologies.

Kelly Sarabyn is the Platform Ecosystem Advocate for Hubspot and a strong GTM voice in the Partnership Community.

Cassandra Gholston is the CEO of PartnerTap, a founding sponsor of this podcast, and a longtime friend. Cass and I discussed why she founded PartnerTap and why leading organizations like Concur Genesis, ADP LogMeIn, and LastPass choose their solution. We also discuss the woman entrepreneur movement #fempire and how technology partners can take advantage of a free offer from PartnerTap. In this episode, Cass shares how you can unleash the power of data to 10X your partner growth!

Released the day of the New Microsoft Cloud Partner Program launch, this episode of Ultimate Guide of Partnering® features Dan Rippey, one of the most influential people shaping the future of Microsoft's partner programs. Dan is the director of the new Microsoft Cloud Partner Program and joins to help you best align for success by understanding what just rolled out and what plans Microsoft has in store. In this important episode, I was excited to have Dan decoding Microsoft's new cloud partner program at the launch.

Connor Marsden is the Executive Vice President for Salesforce Service Cloud. Salesforce has just surpassed SAP as the largest business application software provider. And in this episode, Connor shares how Salesforce Service Cloud is the central nervous system for many of the amazing brands we all know and love and how partners can take advantage of the $1.6T opportunity partnering with Salesforce.

I was excited to welcome a great leader and friend to this podcast. In this episode, Chris Sokolosky, the Managing Director of Healthcare for Google, shares how Google is leveraging its strengths in data, artificial intelligence, and machine learning to help organizations transform how they deliver outcomes. This is a most significant part of our economy, with almost 20% of GDP. Chris shares how Google transforms the future of healthcare across providers, plans, pharmaceuticals, and biotech and what it means to you as a partner?

Join this special episode where we turn the tables. Adam Michalski, the host of the Partnered Podcast interviews the Founder and Host of Ultimate Guide to Partnering® Vince Menzione. They discuss the Ecosystem Movement, Partnership Principles, and how Ultimate Partnerships guide their clients to success through a partner mindset.

Jim Anderson, Googles Partner, Channel, and Ecosystem Leader for North America, Joins Ultimate Guide to Partnering® to share with our listeners how to optimize for success working with Google. Jim shares where he is investing, why a value mindset is important to customer success, and why one plus one equals one when it comes to client success. This is a MASTERCLASS achieving your greatest results partnering with Google.

Adam Massey joins this episode for a unique conversation, given his role leading ecosystem strategy at Google and now leading ISV strategy at a top Google Partner, SADA. In this episode, you'll learn how SADA taps into the power of Ecosystems to drive their greatest results.