Don't panic, but if you haven't started prepping your business or client for the holidays yet, you're behind! If you're in that club (or if you just want to add in a little extra this holiday season), you'll want to tune in for today's episode. Buckle up and get ready to rock the holidays as Whitney shares planning tips that will help your business stand out during the holiday season. ------- Whitney on Instagram Whitney on LinkedIn True Story Website

The royal wedding, hot takes on artificial intelligence, and pitching tips- this is an episode you won’t want to miss. Today Whitney is interviewing journalist and food writer, Aly Walansky. Aly’s work has been featured in publications like The Today Show, Forbes, Food & Wine, Southern Living, The Spruce, FoodNetwork.com, All Recipes, The Kitchn, and many more. Tune in for the full scoop with Aly!  ————— Connect with Aly at alywalansky.substack.com Aly on LinkedIn

Launching a new event can be a challenge. Where do you start? How do you get the public's eyes on what you're trying to do? How do you know people will buy tickets? Whitney has supported multiple organizations in launching first-year events and today she's sharing her secrets on what to do and what NOT to do when launching an event. If you're thinking of launching a new event, you won't want to miss this episode! Have a specific topic you'd like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

Are you struggling to find leads for your business? It's no secret that lead generation can be one of the most difficult things for business owners. But what if you had a specific strategy that would result in consistent leads? Join us today as Whitney interviews Barb Betts and they discuss the challenges that business owners face when finding clientele to serve and actionable strategies that could help them. You won't want to miss this episode! ------------------------------------- About Barb: Barb Betts is a sought-after keynote speaker, seasoned real estate expert, passionate educator, and the CEO of The RECollective®, a thriving boutique brokerage in Southern California.  Barb has delighted countless stages including, Inman Connect, WomanUP!, and at the National Association of REALTORS® Annual Conference. Whether she’s teaching on referrals, authenticity or leveraging relationships, Barb brings an honest, compassionate, and transparent approach to every single stage. As a real estate professional, with over 20 years experience, Barb has mastered the ever changing real estate landscape and the balance of running a vibrant brokerage. Through her signature course, Real Estate By Relationship®, Barb educates business builders on the exact systems, processes, and knowledge necessary to succeed in any market. Barb has been featured in REALTOR® Magazine, RRC Residential Specialist Magazine, and has an award-winning podcast, Real Estate By Relationship®, where she hosts thought-provoking conversations around building confidence, authenticity, and of course, real estate. Barb is also a brand ambassador for Follea by Daniel Alain, where she openly shares her journey with adult hair loss. An open book, Barb always keeps it real. Known to wow an audience, impactful, and high energy, Barb can help any audience tap into their greatness and leave feeling empowered and with an action plan.

On last week's episode, we talked about taking your big ideas and turning them into a book. Today, we're taking that a step further and chatting about how to actually put that book out into the world and make the most of it! Melanie Herschorn, Founder of VIP Book Marketing, joins Whitney as they discuss actionable tips for planning a successful book launch! ------- Melanie Herschorn wants to make your book and brand shine. As a nonfiction and children's book marketing strategist for authors, coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to build a business with their book as the foundation and to help them share their message with the world. Using her unique combination of entrepreneurship, award-winning journalism and PR experience, Melanie guides her clients to create brand awareness, sell books, and position themselves as subject matter experts so they can make a big impact with their book. She also loves to provide book marketing tips and interview authors on her Youtube show, AUTHORity Marketing LIVE! ------- VIP Book Marketing Connect with Melanie on LinkedIn VIP Book Marketing on Instagram VIP Book Marketing on Facebook

Do you consider yourself to be a professional at something? Writing a book might be your next big step. In today's episode, Whitney is chatting with Jake Kelfer, a 4x best-selling author and founder of "Big Idea to Best Seller." Jake will coach you through finding your why and what you can expect when it comes to writing a book. If the idea of becoming an author has been sitting in the back of your mind, tune in for today's episode and let it push you into action! ------------------------- Connect with Jake

Are you racking your brain over how to optimize your Facebook ads? We know - Facebook ads can be frustrating when you feel like you’ve tried everything and are not getting the desired results.  On today’s episode, Whitney is sharing her tips and tricks for troubleshooting ads that aren't working. Tune in for strategies that will help you get results!

Want to land more interviews on podcasts? If you answered yes, get ready to strap in as today’s episode will give you all the tips you need to pitch yourself for podcasts!  Tune in as Whitney Lee shares her personal experience as a podcast host and what she looks for in podcast guests. She's also spilling the strategies she has used to land interviews on other podcasts.  Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

Are you an expert or entrepreneur that is pouring hours and hours into your services to make more money? There may be a revenue stream you're completely missing out on. In today's episode, Whitney is chatting with Jasmine Jonte from Cre8tion on all things online courses! Jasmine and her team take the knowledge and expertise of entrepreneurs all over the country and turn it into sellable online programs. If you've been looking for an additional revenue stream, you won't want to miss this episode! Jasmine Jonte helps experts turn braindumps into world-class programs! Her Done-For-You Course Creation agency takes care of everything – from the big picture promise down to the last worksheet download. They’re on a mission to make learning simple and fun for 10 Million students while saving 100+ hours for every course creator they partner with! Coupling her teaching experience with business savvy and management skills, you’ll want her to do the heavy lifting when building or upgrading your online programs. Connect with Jasmine at jasminejonte.com

It's time to put our scientist caps on! Have you ever wondered what the best time of day to post on social media is? We're here to help you crack the code. The bad news is that there's no one-size-fits-all answer. The GOOD news is that with some strategic thinking and experimentation, you can find when YOUR target audience is most likely to engage. Tune in for today's episode as our OG social media master, Whitney Lee, shares tips and tricks you can use to find the best time of day to post your social media content. Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram at @thewhitneylee ---------------------------------- True Story Public Relations Website Whitney on Instagram True Story Public Relations on Instagram

The grand opening of your business can be a HUGE PR opportunity if done correctly. Unfortunately, many businesses make one common mistake. Spoiler alert: they spill the tea to the public too soon. Today, Whitney is sharing her easy 5 step PR process for grand openings that almost anyone can implement. If you're getting ready to launch a new business or location, you won't want to miss this episode. Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram at @thewhitneylee ---------------------------------- True Story Public Relations Website Whitney on Instagram True Story Public Relations on Instagram

Are you an agency owner or freelancer? This episode is for you! Today, our very own Whitney Lee is chatting with Armando Leduc of Leduc Entertainment and discussing specific advice about scaling your business. Armando is sharing ways that he scaled his seven figure agency and spilling tips that you can implement for yourself. --------------------------------- Connect with Armando at LeducEntertainment.com

Don’t get it twisted. PR and social media are for B2B companies too! Let go of the preconceived notion that PR and social media are the same thing as sales. While both may eventually lead to an increase in overall sales, they each serve their own purpose.  Tune in for today’s episode as Whitney shares some of her PR strategies for a new B2B client, and gives you ways to implement them in your own business.  Want us to cover a specific topic? Send your ideas to Whitney on Instagram @thewhitneylee.

The topic of Artificial Intelligence can seem intimidating if you’ve never used it. While there are many things that can be unreliable about AI, the truth is that it is a part of our future! On today’s episode, Whitney is covering the positives AND negatives of Artificial Intelligence with Steve Marcinuk of Intellegent Relations.  Tune in to learn specific ways you may be able to use AI to accelerate your Public Relations tasks and ways that you may want to steer clear of using this tool.  ——— Stephen Marcinuk is a PR expert with over 10 years of experience. He is the Co-founder and Head of Operations at Intelligent Relations, where he is actively involved in all aspects of operations and growth for the company – this ranges from the generation of the AI PR technology for the platform, all the way across to client services. Steve's always been passionate about finding solutions, which led to his fascination with AI’s role in the PR world. Fast forward several years, and Steve is now the driving force behind the company’s latest innovations such as AI-text generation models and journalism matchmaking tools.

Are you hearing crickets when you send out your press release? Nothing feels worse than praying for the media to pick up your piece and getting no response. There are many common mistakes that businesses make when it comes to their PR plan, many of which are an easy fix! Tune in for today's episode as Whitney spills the tea on why the press may not pick up your announcement, and gives advice on what you SHOULD be doing. Have a specific topic you want us to cover? DM your ideas to Whitney on Instagram @thewhitneylee.

Sometimes you have to hit rock bottom in order to grow to your greatest potential. That is exactly what happened for Nick Hiter, who is now a CEO and the host of Sirius XM Radio’s “Y’allternative” station.  Get ready to be inspired and tune in for today’s episode, as we dive deep into Nick Hiter’s journey and growth. Whitney and Nick chat about how losing his safety net changed the trajectory of his life and helped him become the man he is today.  Connect with Nick at nickhiter.com  About Nick:  Nick Hiter is the founder of Team Hiter, a business enterprise focused on helping entrepreneurs drive growth. In his role as the Executive Vice President at RAC Financial, he oversees strategic partnerships for a leading 8-figure payment processing company. His work supports a network of 100+ strategic partners supporting major brands such as Planet Hollywood, Brio, and Buca di Beppo to name a few. As a thought leader on entrepreneurship himself, Nick’s insights have been featured in major media such as CBS, NBC, FOX, The New York Times, and Yahoo to name a few. In addition, as the host of The Hitstreak podcast, he talks weekly with top performers to break down their playbook to success so his audience of over 200 thousand can get to that next level too. Nick is also the voice of SiriusXM’s “Y’allternative” radio station! In his prior company, Nick launched over 150 insurance agencies that generated 100 million dollars in just over 5 years. His latest venture, dubbed “The Hitlab”, is focused on creating a physical space for thought leaders to come together, share, and distribute breakthrough ideas at scale. Beyond business, Nick is a husband to Rhiannon, and father to Ethan and Ansleigh. Nick is a former pro athlete and gives back regularly to local philanthropic organizations in the Nashville area.

Many entrepreneurs come to a point where they want to rebrand their business. Maybe their initial branding doesn’t match the direction the company has grown, or they just want a fresh new look!  If a rebrand is in the future for you, this episode is for you! Whitney is sharing her do’s and don’ts that she’s learned through rebranding her own company. So strap in and get ready to take notes to prep for your rebrand. 

Has one thing ever changed your life for the better so much that you wanted to shout it from the rooftops? For Lesley Logan, Pilates was that one thing.  Lesley has turned her passion into a business centered around coaching, fitness, and travel. Now, she shares her joy of Pilates with others in the online space so that they can experience it from anywhere in the world.  Join us for today’s episode as Whitney and Lesley chat about what led her to launching OnlinePilatesClasses.com and how she learned that it’s okay to do something, even if it’s not perfect the first time. You won’t want to miss this episode.  Connect with Lesley: OnlinePilatesClasses.com

Have you been struggling to see the sales you want from promoting on social media? There are some common practices that often prevent businesses from reaching their desired ROI. Luckily, Whitney has years of experience observing the things businesses do right and wrong when creating their social media strategy. Tune in for today's episode as she shares the things you should and shouldn't be doing to see the sales start rolling in!

Imagine being able to walk into your closet and have a curated selection of clothing that you love. That's exactly what Jessica Papineau does for her clients. Through customized styling, Jessica has helped entrepreneurs feel like their most confident, authentic self. Join us for today's episode as Whitney chats with Jessica about her journey to starting her own business and things she's learned along the way. Jessica Papineau is the owner and founder of Customized Styling by Jessica, a styling concierge company. With a love of style and creativity from a young age, combined with a background in Fine Arts, she has spent over 20 years as a high performing sales manager servicing hundreds of clients at high-end boutiques in Canada and Florida. These experiences shaped Jessica to perfect her craft of creating, styling and consulting with women from head to toe in fashion and beauty. Visit Customized Styling by Jessica

Don’t underestimate the power of Google. While ranking hire on Google search isn't as easy as snapping your fingers, there are simple things you can do to help your ranking! Tune in for today's episode as Whitney covers six FREE ways to rank higher on Google search. Have an industry specific topic you want us to cover? Send your questions to @thewhitneylee on Instagram!

In the last two decades, Patricia Nowakowski has built a lucrative brand in the hair industry and gained extensive knowledge in business leadership. Join us for today's episode as Whitney chats with Patricia about her story and digs into actionable tips that others in the hair industry can implement to grow their own clientele. Patricia owns 6 salon suites & Opulent Beauty Salon, a successful 8 chair commission salon. She is a skilled course creator for her second company, Opulent Beauty Pro, & has helped stylists across the United States & Canada work less & make more behind the chair.Patricia is also a business coach that specializes in leadership, marketing & recreating salon culture. When working with Patricia, you can expect to walk away with a solid understanding of taking your business & team to the next level and a plan to get you there. ______ Resources Connect with Patricia on Instagram Opulent Beauty on Instagram Visit the Opulent Beauty Website Opulent Beauty Salon Website

Are you a business owner who has been banging their head against the wall trying to figure it out? Look no further. Our resident entrepreneur and founder of True Story Public Relations is here to spill the tips that have helped her. Tune in for today’s episode for easy-to-implement strategies from our very own Whitney Lee.  Have a specific topic you want us to cover? Connect with Whitney on Instagram at @thewhitneylee

If there's anything we know, it's that hard work and connections pay off. That's exactly how Jill Bauer made her way to QVC, TODAY Show, and Property Brothers. Join us for today's episode as Whitney chats with Jill about her journey from small town reporter to being a personality on nationwide television. Jill Bauer is a national television personality and lifestyle expert. For over 25 years, Jill worked as a program host on QVC. When she started her career at QVC, at the age of 25, she was the youngest host QVC had ever hired. This caught the attention of Rolling Stone Magazine, who featured her among other 20 somethings who were finding cool careers in the changing world of technology. In her 30’s Jill was the cover story for Main Line Today as one of their “40 under 40 to watch” in Philadelphia. The New York Times featured Jill, calling her “the girl with the 10000 watt smile.” Jill worked as the executive producer/host and product designer for her QVC show, You’re Home With Jill. The show ran for over 19 years and was one of QVC’s top branded programs. Jill left QVC in 2019 to start justjill.com, her home and lifestyle blog. She is also a regular contributor on the TODAY show and is the national brand ambassador for HGTV’s Property Brothers, Drew and Jonathan Scott. Jill has been featured in both local and national media, including, Good Morning America, Good Housekeeping, Country Living, the New York Times, Good Day New York, New York One and has written articles about home lifestyle for various magazines and books. Jill has been a featured speaker at the Philadelphia Flower show and the Dallas Design Market. In 2021, she expanded the Just Jill brand to include justjillshop.com, a curated e-commerce site with Jill’s friendly, girl next door touch. Jill lives in Pennsylvania with her husband, 2 children and BIG dogs, Brosky and Minnie. JustJill.com

Scratching your head over why you aren’t making sales? On today’s episode, Whitney is getting raw and real about common reasons businesses could be missing out on sales. All of these problems are fixable, so gear up and get ready to take these tips and run with them to boost your sales.  Want personalized help with making a strategic marketing plan? Text us today at truestorypr.co!

Today’s episode is the perfect example of how PR can look completely different across industries. Whitney has always said that politics and real estate are two industries her agency doesn’t work with. So today, she’s bringing in Eric Olsen to give listeners a peek of what PR can look like in a political setting. Eric Olsen is the Communications Director and Senior Advisor for a member of the US House of Representatives. Tune in for today’s episode to hear about how Eric landed in this position and what his day-to-day looks like!  Connect with Eric on LinkedIn Connect with Eric on TikTok

Looking for ways to market your restaurant? You don’t need complicated campaigns to see growth. Tune in for today’s episode as Whitney shares simple yet effective marketing tactics any restaurant can implement! 

Every entrepreneur has a story of how they decided to start their business. For Dr. Erin Ellis of Hope Natural Health, it was a cancer diagnosis. Dr. Ellis has found her passion helping women fix crappy periods, helping with hormone imbalances and addressing the root cause of why people are running on empty. Join us for today’s episode as Whitney and Dr. Ellis chat about her inspiring journey to helping others through her medical practice.  Whitney on Instagram True Story Public Relations Website Dr. Ellis on TikTok Dr. Ellis on Instagram Hope Natural Health Website

Do you own a med spa or plastic surgery practice? This episode is for you! Tune in for today's episode as Whitney gives you practical and actionable tips for marketing your practice and boosting your bottom line.  Have an industry specific topic you'd like us to cover? Share your recommendations with Whitney on Instagram! 

Andrea Sager made the biggest comeback when she became the CEO of her own company, The Legalpreneur, after getting fired from a law firm. The Legalprenuer is reinventing legal services for small businesses. Tune in for today's episode as Whitney chats with Andrea about the twists and turns of her journey and the "aha" moment when she decided to focus her efforts on assisting businesses. From a divorce, to getting fired, to making a huge comeback, Andrea is spilling all the tea. Andrea on Instagram Legalpreneur on Instagram  True Story Public Relations on Instagram 

Are you lost on how to start marketing your fashion brand? There’s so much information out there, it can be hard to make sense of it all. Not to worry, Whitney is sharing easy-to-implement, foolproof strategies for your clothing line. Tune in to this episode for ten marketing and PR strategies every fashion brand should be doing. If you have an industry specific topic you would like to see covered on True Story: The Public Relations Podcast, submit your ideas to @thewhitneylee on Instagram! 

If there was anything R.T. Custer anticipated when he founded Vortic Watches, it was most definitely not a lawsuit from the world's biggest watch brand. Needless to say, this world-class entrepreneur has a wealth of insight when it comes to overcoming hurdles as an entrepreneur. Tune in to this week’s episode as Whitney picks R.T. Custer’s brain on some of the trials and wins he has experienced on his journey. Learn more about Vortic Watches. Connect with R.T. Custer on Instagram.  Follow True Story on Instagram. 

While we truly believe in the value of hiring an agency, it is not rare for business owners, especially small business owners, to opt for an in-house marketing assistant. Some go down this path in an attempt to cut costs, while others truly believe they need someone physically in their office.   Unfortunately, many business owners that choose this path find themselves expelling more energy trying to coach and bring ideas to their marketing assistant when it should be the other way around! On today's episode, Whitney is covering actionable tips to make your marketing assistant more productive.  If you have found yourself in a similar boat, True Story Public Relations offers Fractional CMO services! As your Fractional CMO, we take all of that off your plate and help train and oversee your marketing assistant to make them a productive asset to your team. You see results and have one less team member to manage. It’s a game changer! Visit our website to learn more.

Some may say the stars aligned when Staci Berryman and Heidi Blalock met at an autism walk in 2009. That meeting led the duo to co-founding Emerald Coast Autism Center, a non-profit school and therapy center for children and young adults on the autism spectrum. From finding land to lease for only one dollar per year, to planning a second facility to prepare their students for the workforce, Staci and Heidi are sharing the good, the bad, and the ugly about their journey! Learn more about Emerald Coast Autism Center’s capital campaign here: https://ecautismcenter.org/Capital-Campaign.aspx Emerald Coast Autism Center on Facebook: https://www.facebook.com/ecautismcenter

It’s time to take your hospitality digital marketing to the next level. While many marketing strategies can be used across industries, getting specific on the tactics you are using can make the biggest difference. Whitney has spent years boosting the bottom line of hotels and resorts. In today’s episode, she’s spilling her secrets and giving you a crash course in six strategies every hotel and resort should be using. This is just the beginning of this new series where we will be diving in to industry specific strategies that you can apply to your business!

Have you ever felt like you had to convince someone of your professional value just because of your age? Courtney Spritzer started growing one of NYC’s largest social media agencies in her twenties and is no stranger to this challenge. Tune in to this week’s episode as Whitney interviews Courtney Spritzer of Socialfly on some of the trials she has overcome while building a social media agency with her partner, Stephanie Cartin. Courtney is the Co-Founder and CEO of Socialfly, the #1 women-owned and operated social media agency in the world. Socialfly helps brands communicate and resonate with women on social media. Throughout Courtney's career, she has developed strategic social media plans for her clients and successfully implemented campaigns for 200+ companies and brands, including Discovery, WeTV, Conair, Girl Scouts, and Slimfast. Courtney is also the Co-Founder of Entreprenista Media, a media platform that provides resources to women entrepreneurs and business leaders and celebrates their success.

New Year, New Podcast! Welcome to True Story: The Public Relations Podcast, a space where we get a peek behind the scenes of brands and businesses that have a real story to tell. We want to support brands that aren’t afraid to show their true colors. Tune in to today’s episode to hear the lowdown on why Whitney decided to rebrand the agency and podcast, and what’s to come in 2023!

As an agency, proving your worth is an important way to keep clients! This is why reporting results is crucial, and it is powerful to showcase data so that clients can see the value behind our actions. Tracking and analyzing data can also help you identify best practices for your business by highlighting actions that are or are not yielding positive results. In today's episode, we are sharing how we measure success and communicate collected data to our clients.

If you have big goals for your business in 2023 (and you totally should) now is the time to make your roadmap of actions that will help you achieve those goals! During Q4 some clients try to push project planning into the new year, but don't make the mistake of underestimating the time it takes to effectively plan and execute your business initiatives. In today's episode, Whitney is chatting with Carlyn Bushman about the importance of planning ahead for 2023, identifying your business goals, sourcing support from an agency of professionals, and identifying actions that will push your business forward. Carlyn is a mom, wife, lifelong learner, former corporate executive, and small business owner. Carlyn understands the complexities of starting and operating a business. She has climbed the corporate ladder and created and run several small businesses from the ground up. Through this, Carlyn has fine-tuned skills in the areas of: marketing, management, technology, and business financials. She is now sharing her vast knowledge base to accelerate small to medium sized women-owned businesses to create reliable, sustainable revenue streams.

Can you believe it is almost 2023? This time of year many people in business start to check out between the holidays and begin pushing stuff to next year. At Sociallee, we like to take this time when our client work may be a bit slower and use it for planning and to get prepared for the new year. So how can you take the next few weeks to really set your business up for success in 2023? Tune in to today's episode to learn our tips and tricks.

If you’ve listened to episode 34, you already know how to write the perfect pitch. Not everybody has access to the expensive software when they’re getting started. So how do you find the media contacts to pitch to without it? In this solo episode, Whitney is spilling all of her secrets. Be prepared to get into the nitty gritty of how to build your media list through time and research!

Whether your goal is driving sales, gaining new customers, or increasing brand awareness, having an omni-channel strategy with both organic and paid media will help you reach your goals!  In today's episode, Whitney Lee is speaking with Lynn and Mollie, Co-Founders of BrandVerge. BrandVerge helps clients with their media strategy so they can get featured in paid media and optimize paid media for growing brands! BrandVerge Website Follow Sociallee on Instagram

Some people think that being in the media is always a good thing... even when the press is not so flattering. It really depends on who you are and why people are talking about you.  We've all seen bad press on high-profile figures, but it doesn't always have a largely negative effect on that person's career or quality of life. Meanwhile, some press gets people completely canceled. In today's episode we are sharing how even some very bad press can present an opportunity for people to grow and bounce back.

The pandemic changed many things in our world, including the use of virtual events. As people shifted to working from home, meetings, happy hours, and even social gatherings started to take place virtually! Now that everything is "back to normal", it's easy to think that virtual events are not as popular.  On today's episode, Whitney is talking with Bri Snellgrove of Social Icon about how virtual events are very much alive and well. Get ready for tips and tricks from a pro on how to leverage virtual events for your own business. Connect with Bri on LinkedIn Follow Sociallee PR & Digital Media on Instagram for more free PR advice. 

When it comes to paying influencers for a brand deal, there is not a one-size-fits-all answer. Each influencer partnership will most likely differ based on several factors. In today's episode, we are going over four things you should consider to help you create an influencer partnership with appropriate compensation. Paying an influencer cash is not always the best option, and there are several other types of compensation that brands can offer.

Times are changing and so is the way that businesses communicate with their customers. In this episode, Whitney is deep diving with co-founder and CEO of Leadferno, Aaron Weiche, on how to convert website traffic into actual leads through the use of text campaigns.    Texting with customers is changing the game, not only for the customer, but for the business. Get ready for actionable steps on how to create an incredible customer communication experience through texting. Aaron Weiche on LinkedIn Leadferno Website

Sending a strong pitch email is key to scoring PR features and gaining exposure for your business.  There is a proven structure that you can use to build the perfect pitch email to help you get noticed, and in today's episode we are breaking that structure down for you.   The good news is: your initial pitch email should be concise and clear, so you don't need to waste a lot of time adding unnecessary fluff! Not only are we covering what to put in your pitch, but you will also learn a few best practices to consider when you are pitching.

Social media is ever evolving, so staying on top of trends is keys to maintaining an effective social media strategy. There may be social media tactics you're still using that worked in the past, but they're outdated now.  Arik Hanson is a social media consultant for mid and large size companies, and he is covering trends for platforms like Facebook, Instagram, LinkedIn, and Twitter.  Don't worry, we aren't talking about the new dance craze that you need to jump on! These trends involve strategies to help businesses consistently show up in an effective way for their audience.