Recruitment 101 & Online Marketing Basics
This week I’m here inspired by a question asked in the Facebook group by Christin. She wanted to know:
Our Council is pushing for a spring enrollment campaign. What community service-unit level recruitment events have you seen work well?
In this episode, I shared some basics about recruitment in general (because even though that’s not what I set out to record today, it felt necessary to establish a baseline response), a direct answer to this question about the recruitment events I know are really popular in my area, and also my ideas and thoughts about a HUGE missed opportunity for recruitment: online marketing.
I’m a business owner, and online marketing is literally how I’ve built my multi-six figure business. I started from 0 as a solopreneur service provider, and now I have a team across multiple states and a pretty sizable book of business getting remarkable results. So, I know a thing or two about online marketing. I also know quite a few really spectacular online marketing experts who will have even more thoughts and insight into how we could potentially incorporate online marketing into our recruitment efforts, if that sounds interesting to you.
Did this episode give you ideas? Or did it just give you more questions? Do you want to hear even more about this? I would be happy to do some additional episodes digging more into these types of ideas for innovative recruitment efforts if it’s interesting. Let me know in the Facebook group or send me an e-mail at [email protected]
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