This is the audio from the webinar with Marcus Collins, a marketing professor at the University of Michigan, Ross School of Business. We broke down the top five hip-hop marketing campaigns of all time (and a few honorable mentions). We also talked about Marcus’ favorite ad campaigns from his days as an advertising exec at Translation, Doner, and other agencies. At the end, we broke down Travis Scott’s McDonald’s campaign and took questions from attendees. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Marcus Collins, @marctothec, marctothec.com Links to discussed campaigns: Hamburger Helper “Watch the Stove” Nipsey Hussle $100 mixtape The Reebok S. Carter Reebok Allen Iverson A5 and A6 Budweiser Made in America case study Beats by Dre ambush marketing at London 2012 Olympics How “Straight Outta Compton” became a viral sensation Sprite “Obey Your Thirst” Beyonce surprise album drop Hello Brooklyn campaign Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Heavy Sound Labs founder and CEO Jason Geter came on the Trapital Podcast to break down his rise in the music industry. He started as an intern when he was in high school! He eventually started Grand Hustle with T.I. and helped build his career. Jason adapted the playbook to help build Travis Scott’s career. Jason recently launched Heavy Sound Labs, a music incubator that redefines what it means to be a record label. He’s also an investor in All Def Digital, the largest Black-owned digital media property. If you are interested in how the music industry has evolved and where it’s heading, this is the podcast for you. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Jason Geter, @jasongeter, heavysound.com Related essay: How Travis Scott Growth Hacked Hip-Hop Trapital Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Tenderfoot TV cofounder and President Donald Albright came on the Trapital Podcast to talk about how his company has amassed 500 million podcast downloads. Tenderfoot is behind this hit shows Up and Vanished, Atlanta Monster, To Live and Die in LA, and more. The company has partnered with HBO, iHeartMedia, HBO, and others. Before Tenderfoot, Donald was a music exec in Atlanta where he managed LaFace Records’ street team, managed August Alsina, and worked closely with OutKast, Goodie Mob, and others. If you are interested in podcast strategy, partnerships, and ownership, this is def the podcast for you. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Donald Albright, @dabright03, tenderfoot.tv Link: How Donald Albright Became Atlanta’s Podcast Kingmaker - Atlanta Magazine Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

An audio version of the Trapital essay: Why Hip-Hop’s Indie Economy Has Taken Off. An ecosystem of rappers and businesses have shaped the path and future for independent artists. Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the people taking hip-hop to the level at trapital.co. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co

An audio version of the Trapital essay: How Tyler, The Creator Built a Cult-Like Following. Tyler's greatest creation is the loyal fanbase that's been riding with him for over a decade. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Links: How Tyler The Creator Built A Cult-Like Following - Trapital Tyler, The Creator's Fashion Show is Unlike Anything You've Ever Seen (Vogue - YouTube) Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Mass Appeal CEO Peter Bittenbender came on the Trapital Podcast to talk about the company’s content strategy, the 2020 climate, holding partners accountable, international expansion, and Hip-Hop's 50th Anniversary. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Peter Bittenbender, @bittenbender, massappeal.com Link: Wu Tang Clan: Of Mics and Men: Mass Appeal  Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Office Hours’ Ernest Wilkins came through to talk about challenger brands in hip-hop, why they exist, our respective articles on No Limit and Quality Control Music, and what we expect for the future.Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuest: Ernest Wilkins, @ernestwilkins, officehours.substack.comLink:  How No Limit Became Hip-Hop’s Challenger Brand - Ernest Wilkins (in Trapital) How Quality Control Music Took Over Atlanta - Dan Runcie (in Office Hours)Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Comedian, actor, writer, and producer Roy Wood Jr. came through to talk about how the pandemic and uprisings, all the “lost tapes” from 2020, how comics have shifted, why he partnered with Comedy Central, and why his home state of Alabama means so much to him. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Roy Wood, Jr @roywoodjr, roywoodjr.com   Link:  It’s Time for Stand-ups to Prepare for the Worst - Roy Wood Jr, Vulture Black Patriotism Sketch - Father Figure special, Roy Wood Jr. Roy Wood Jr’s Rap Song “Smoothie Song” Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

An audio version of the Trapital essay: Why Kanye West’s Gap Deal is a Risk to Yeezy. Yeezy’s new partnership with the struggling apparel company is a threat to the brand that Kanye West built. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Link:    Why Kanye West’s Gap Deal is a Risk to Yeezy - Trapital Kanye describes his issues with Nike and confirms Adidas deal - Hot 97 Why Rihanna Broke Barriers That Others Couldn’t - Trapital  Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Cinematic Music Group’s President, Hovain Hylton and Head of Creative, Busy Rivera came through the Trapital Podcast to talk about leading the independent record label and management company, doing more with less than the major record labels, and managing the Cinematic brand like it’s one of their artists. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Hovain, @hovain  Busy Rivera, @busyrivera  Link:  Cinematic website Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Another solo episode in light of recent events, and an audio version of this week’s Trapital article, “Why Ownership Matters More in Hip-Hop.” The system hasn’t always had hip-hop’s best interest at heart, so its artists are more likely to take control. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Link:  Why Ownership Matters More in Hip Hop Beyonce Commencement Speech | Dear Class of 2020 Cash Money Records Has a Bleak Future Without Drake and Lil’ Wayne Why Death Row Was Bound to Self-Destruct Spreadsheet: Hip Hop Statements - BLM 2020 Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

This Trapital Podcast is a solo episode in light of this week’s events, the music industry’s actions in the wake of George Floyd’s murder, and this week’s Trapital article, “How Hip-Hop Pushed Companies to Fight for Racial Justice.” Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Link:  Spreadsheet: Hip Hop Statements - BLM 2020 How Hip-Hop Pushed Companies to Fight for Racial Injustice Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Round 3! Here are the most pressing questions from Trapitalists: Do smaller indie acts fare better during the pandemic? Is Tekashi 6ix9ine worthy of a marketing case study? What’s next for Travis Scott + Fortnite? And a whole lot more. Tune in! Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Link:  How Hip-Hop Producers Lost Their Power How Travis Scott Growth Hacked Hip-Hop Why Hip-Hop and Gaming are Still Scratching the Surface Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Entertainment lawyer Tiffany Ballard came on the Trapital Podcast to talk about how she rose in the music industry. She spoke about using Myspace to find career opportunities and discover artists like Nicki Minaj. We also spoke about bad record deals and why they still happen. Tiffany also revisited her brief time on the reality TV show Money Power, & Respect!  Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.coGuest: Tiffany Ballard, @BlackElleWoods  Link: Money, Power, & Respect - Meet Tiffany - WE tv Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Since Kanye West is now a billionaire, let's revisit the podcast I recorded in September with Zack O’Malley Greenburg, Senior Editor of Media & Entertainment at Forbes. We talked about Forbes’ annual Hip-Hop Cash List, why artists like Cardi B and Meek Mill who question the results, the integrity challenges with self-reported data, and the amount of work that goes into reporting a single number. Host: Dan Runcie, @RuncieDan, trapital.co Guest: Zack O’Malley Greenburg, @zogblog, forbes.com/sites/zackomalleygreenburg Links referenced: Article: Kanye West is Now Officially a Billionaire (and He Really Wants the World to Know) - Forbes Article: Highest Paid Hip-Hop Acts 2019: Kanye Tops Jay Z to Claim Crown - Forbes Article: Kanye’s Second Coming: Inside the Billion-Dollar Yeezy Empire - Forbes Article: Artist, Icon, Billionaire: How Jay-Z Created His $1 Billion Fortune - Forbes Twitter: Cardi B, Meek Mill, “Pee” from Quality Control Music Article: Why Cardi B Doesn’t Need to Go on Tour - Trapital Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.

Dreamville co-founder and President, and J. Cole’s manager Ibrahim "Ib" Hamad came on the Trapital Podcast to talk about how him and J. Cole started Dreamville and how it became what it is today. Ib also broke down what changed for Dreamville in 2014, the impact that the Dollar & a Dream tour had on J. Cole’s career, establishing the Dreamville brand beyond J. Cole, and why the Dreamville Fest has nine lives! If you wanna know what it takes to get to that next level, this is the episode for you. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.coGuest: Ibrahim "Ib" Hamad, @KingOfQueenz, dreamville.com Link:  J. Cole is Still Making Millions From a $1 Million Concert - Trapital Dreamville Fest - August 29, 2019 - Dreamville Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome

Music and marketing executive Shawn Prez came on the Trapital Podcast to talk about his days as Bad Boy’s VP of Marketing, what set Bad Boy’s Street Team apart, breaking hit records, the Ciroc Boyz, his work at Power Moves Inc., and why he decided to launch an award shows to recognize DJs. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.coGuest: Shawn Prez, @powermovesprez, powermovesprez.com Link:  Ciroc Boyz - Power Moves Inc. Black Rob - “Whoa” Global Spin Awards Power Moves with Shawn Prez - YouTube Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome

The hilarious comedian Hannibal Buress came on the Trapital Podcast to talk about how he’s adjusted to quarantine life, how he prioritizes his multiple business interests (touring, comedy specials, acting, investing), Netflix’s impact on comedy specials, planning a music festival on three weeks notice (!!!), why he wishes he got into the toilet paper business, and what’s in store for 2020. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.coGuest: Hannibal Buress, @hannibalburess, hannibalburess.com Link:  Isola Fest - Hannibal Buress Handsome Rambler Podcast - Hannibal Buress Hannibal’s thoughts on the toilet paper business - Comedy Camisado, Hannibal Buress I.B.S. - Cam’Ron (2006, Killa Season) Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome

Mike Weissman, President of SoundCloud, came on the Trapital Podcast to talk about the streaming company’s business model, how it compares to a tech accelerator, SoundCloud’s growth in the Middle East, SoundCloud rap, and what sets the company apart from its competitors. (Originally published November 11, 2019) Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.coGuest:  Mike Weissman, @soundcloud, soundcloud.com Links referenced:   WIRED: As Streaming Services Boom, SoundCloud Strives for Relevancy (2017) Trapital: Why Hip-Hop Can Help Venture Capital Navigate Changes in the Industry (2019) Trapital: Why Streaming Services are Here to Stay (2019) SoundCloud: On Tuesday We Presented Lil’ Tecca with our First-Ever Chart-Topper Award (2019) – The sneakers are on this link!   Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.

CAA music touring agent Akin Aliu came on the pod to talk about the BET Awards, representing Ciara, Freddie Gibbs, and Becky G, the NCAA’s “Rich Paul Rule,” and why agents break out on their own. (Originally published October 21, 2019) Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.coGuest: Akin Aliu, @caamusic Links referenced:   Article: Why Choosing the Right Concert Venue Matters – Trapital   Article: Why Cardi B Doesn’t Need to Go On Tour – Trapital ESPN: NCAA amend “Rich Paul Rule” amid blowback     Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.

James Supreme, A&R at Universal Music Publishing Group, came on the pod to talk about his role in Lil’ Nas X’s second hit song “Panini”, the differences managing black rappers and white rappers, working with Beyonce’s Parkwood Entertainment team on The Lion King: The Gift, and why mental health matters in the music industry. (Originally published October 10, 2019) Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: James Supreme, @jamessupreme Links referenced: Article: How Lil’ Nas X’s Success Will Impact Hip-Hop - Trapital Article: White Rappers and Black Rappers Have Different Business Models - Trapital Article: What Chance the Rapper Gets Wrong About Ownership - Trapital Article: How Do You Follow Up ‘Old Town Road?’ If You’re Lil’ Nas, You Don’t Try - Rolling Stone Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.

This is Round 2! Here are the most pressing questions from Trapitalists: How successful will the Lovers & Friends Fest be? Was Jay Z’s tenure as Def Jam CEO a success? Should artists bundle albums with digital products to reduce costs? My thoughts on Mr. Eazi’s music incubator in Nigeria? Will Travisbott lead to a producer-less future? And a whole lot more. Tune in! Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.coLink:  Trapital Mailbag #1: Grammy Awards Woes, Young Rappers Most Likely to Become Moguls, and Thoughts on a Rappers Union - Trapital How Travis Scott Growth-Hacked Hip-Hop - Trapital How Billboard Can Fix the Album Bundles Issue - Trapital Hip-hop’s influence continues to grow. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome Want in on the next mailbag? Learn more here: trapital.co/membership

REVOLT’s VP of Insights & Strategy Lynzie Riebling came through to talk about Revolt’s new study Gen Hip Hop, key findings from the study (did you know gen hip hop has a buying power of $438 billion?!), why this work matters, Revolt’s competition, and more. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.coGuest: Lynzie Riebling, @hilynzie, revolt.tv Link:  genhiphopstudy.com - Order a copy of the report. It’s free!Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome

The Fowlkes Firm founder and music business professor Karl Fowlkes talked about his experience as an entertainment lawyer, why he fights for producers rights, music publishing exams, trends in digital streaming, the late Combat Jack (Reggie Ossé), and his series “The Courtroom.” Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.coGuest: Karl Fowlkes, @esqfowlkes, elawandbusiness.com Links: Free Music Publishing Exam - The Fowlkes Firm The Courtroom - Karl Fowlkes (YouTube) Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome

Nue Agency Founder and CEO Jesse Kirshbaum talked about his company’s transition from talent to brand partnerships. We also talked about his brand activation deals with Sour Patch Kids and Tidal, The Grammys, the Super Bowl Halftime Show, upcoming awards shows, and more. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.coGuest: Jesse Kirshbaum, @jessekay, nueagency.com Links: The Patch South Patch Kids brand partnership - Nue Agency #CRWN partnership with Nue Agency - Nue Agency A Conversation with Elliot Wilson & Meek Mill - Tidal Grammys PostGame - Beats and Bytes newsletter Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome

Combs Enterprises COO Tarik Brooks came on the Trapital Podcast to talk his role managing the Combs Enterprises portfolio of brands, which includes Ciroc, Bad Boy Entertainment, Revolt, Sean John, AquaHydrate, and more. We talked about how to measure Diddy’s value-add as an investor, Tarik’s experience working for both Diddy and Robert L. Johnson, and why Diddy sought mentorship from Ray Dalio, and more. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.coGuest: Tarik Brooks, @tarikamin, combsenterprises.com/tarik-brooks/ Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome

UnitedMasters and Translation CEO Steve Stoute came through the Trapital Podcast to talk with Dan Runcie about ownership in hip-hop, why the music distribution company partnered with the NBA, Apple Music, and NBA 2K. We also talked about brands that use phrases like “Hot Girl Summer,” why his work at UnitedMasters is gratifying, and why he’s still in the second inning of building this company. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.coGuest: Steve Stoute, @stevestoute, @unitedmasters, unitedmasters.com Links Apple Music, NBA Strike Deal for Playlist, Songs in Highlights - Bloomberg With $70M from Alphabet, UnitedMasters replaces record labels - TechCrunch 2014 Michigan Ross Alfred L. Edwards Black Business Students Association Conference Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome

Water & Music creator and music journalist Cherie Hu came on the Trapital Podcast to discuss why “fantasy football for music” hasn’t taken off. Her and I did a mutual newsletter takeover where we both researched the topic and wrote separate articles in each other’s newsletter. On this podcast, we recapped our findings, and shared key reasons why the concept is limited in its reach. We also had some fun and answered a popular meme on how we would spend our $15 if we’re drafting a record label. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.coGuest: Cherie Hu, @cheriehu42, cheriehu.com Links So you want to be a music mogul: The future of fantasy record labels - Cherie Hu in Trapital Why “fantasy football for music” has struggled - Dan Runcie in Water & Music FanLabel -  your fantasy record label where you can compete in daily music contests with songs by big name artists and brand-new acts. Water & Music newsletter sign-up Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome

Stem CEO and co-founder Milana Lewis came on the Trapital Podcast to talk about Stem’s role as a music distributor, how it worked with Frank Ocean and Childish Gambino, business decisions that impacted the artist community, diversity in the music industry, and why some record labels deals make sense. Don’t miss it! Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Milana Lewis, @milana, stem.is Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome

I answered some of the most-pressing questions from Trapital Members: Should the digital streaming providers invest in e-commerce? Are the Spotify Awards a step-in-the-right-direction to recognize global music or will it be more of the same? Will rappers surpass NBA players as the best sneaker endorsers? Don’t miss this one! Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Want to participate in the next Mailbag? Become a Trapital Member: trapital.co/membership

Ace “Call Me Ace” Patterson came back on the pod to break down Netflix’s Rhythm + Flow. We talked about what worked, what didn’t, how the hip-hop competition show compares to American Idol and Making the Band, and what we expect from Netflix next season! Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest:  Ace Patterson, @callmeacelegit, airplanemode.callmeace.com Hip-hop’s influence continues to grow. Take your insights to the next level. Learn more about Trapital.

Mike Weissman, President of SoundCloud, came on the pod to talk about the streaming company’s business model, how it compares to a tech accelerator, SoundCloud’s growth in the Middle East, SoundCloud rap, and what sets the company apart from its competitors. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest:  Mike Weissman, @soundcloud, soundcloud.com Links referenced: WIRED: As Streaming Services Boom, SoundCloud Strives for Relevancy (2017) Trapital: Why Hip-Hop Can Help Venture Capital Navigate Changes in the Industry (2019) Trapital: Why Streaming Services are Here to Stay (2019) SoundCloud: On Tuesday We Presented Lil’ Tecca with our First-Ever Chart-Topper Award (2019) - The sneakers are on this link! Hip-hop’s influence continues to grow. Take your insights to the next level. Learn more about Trapital.

Shea Serrano, New York Times bestselling author and staff writer at The Ringer, came on the pod to chat about his strategy for his latest book ‘Movies (And Other Things),’ the pros and cons of selling independently vs. through a publisher, and how the late DJ Screw inspired his promotional tactics. We also talked about Shea's FOH Army fanbase, rappers who fumbled the bag with Fast & Furious franchise, why The Ringer CEO Bill Simmons is the plug, and his Top Five rappers. Don't miss this one. Tune in! Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher |  YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest:  Shea Serrano, @sheaserrano, sheaserrano.com Links referenced: Book: Movies (and Other Things) - Shea Serrano (2019) PDF: Conference Room, Five Minutes - Shea Serrano (2018) - independently released Book: Basketball (and Other Things) - Shea Serrano (2017) Book: The Rap Year Book - Shea Serrano (2015) Book: Bun B’s Rapper Coloring Book and Activity Book - Shea Serrano (2013) Podcast: Mathew Knowles on Beyonce’s Streaming Strategy, Solange’s Marketing, and Dinner with Jay Z or $50,000? - Trapital Hip-hop’s influence continues to grow. Take your insights to the next level. Learn more about Trapital.

DJ Semtex, award-winning DJ, radio host, author, and podcast, came on the pod to talk about the moment UK is having in hip-hop, how Brexit has impacted the hip-hop landscape, why he still loves radio. He even asked me some questions too! Tune in. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher |  YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: DJ Semtex, @djsemtex - Twitter, @djsemtex - Instagram Links referenced: Book: Hip-Hop Raised Me - DJ Semtex (2016) Podcast: Who We Be TALKS_ - DJ Semtex and Spotify Article: What Chance the Rapper Gets Wrong About Ownership - Trapital Article: Why Latin Hip-Hop is Still Undervalued - Trapital Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.

Akin Aliu, Music Touring Agent at the Creative Artists Agency, came on the pod to talk about the BET Awards, representing Ciara, Freddie Gibbs, and Becky G, the NCAA’s “Rich Paul Rule,” and why big-time agents break out on their own.  Subscribe: Apple Podcasts | SoundCloud | YouTube | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Akin Aliu, @caamusic Links referenced: Article: Why Choosing the Right Concert Venue Matters - Trapital Article: Why Cardi B Doesn’t Need to Go On Tour - Trapital ESPN: NCAA amend “Rich Paul Rule” amid blowback Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.

James Supreme, A&R at Universal Music Publishing Group, came on the pod to talk about his role in Lil’ Nas X’s second hit song “Panini”, the differences managing black rappers and white rappers, working with Beyonce’s Parkwood Entertainment team on The Lion King: The Gift, and why mental health matters in the music industry. Subscribe: Apple Podcasts | SoundCloud | YouTube | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: James Supreme, @jamessupreme Links referenced: Article: How Lil’ Nas X’s Success Will Impact Hip-Hop - Trapital Article: White Rappers and Black Rappers Have Different Business Models - Trapital Article: What Chance the Rapper Gets Wrong About Ownership - Trapital Article: How Do You Follow Up ‘Old Town Road?’ If You’re Lil’ Nas, You Don’t Try - Trapital Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.

Dame Ritter, Founder and CEO of the Music Entrepreneur Club, came on the podcast to talk about the latest with Kanye West and his infamous Sunday Services. We also talked about Dame’s journey launching and running the Funk Volume record label, the business model for Music Entrepreneur Club, and how he almost signed Russ, and why he regrets turning down an opportunity to invest in the platinum-selling rapper. Tune in! Subscribe: Apple Podcasts | SoundCloud | YouTube | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Dame Ritter, @dame_mec - Twitter, @dame.mec - Instagram, https://musicentrepreneurclub.com/ Links referenced: Article: Why Kanye West’s Sunday Service Has Limited Power - Trapital Website: Music Entrepreneur Club Tour Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.

Zack O’Malley Greenburg, Senior Editor of Media & Entertainment at Forbes, came through the Trapital Podcast to talk about the Forbes’ annual Hip-Hop Cash List. We talked about the artists like Cardi B and Meek Mill who question the results, the integrity challenges with self-reported data, the amount of work that goes into reporting a single number, and more. Subscribe: Apple Podcasts | SoundCloud | YouTube | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Zack O’Malley Greenburg, @zogblog, forbes.com/sites/zackomalleygreenburg Links referenced: Article: Highest Paid Hip-Hop Acts 2019: Kanye Tops Jay Z to Claim Crown - Forbes Article: Kanye’s Second Coming: Inside the Billion-Dollar Yeezy Empire - Forbes Article: Artist, Icon, Billionaire: How Jay-Z Created His $1 Billion Fortune - Forbes Twitter: Cardi B, Meek Mill, “Pee” from Quality Control Music Article: Why Cardi B Doesn’t Need to Go on Tour - Trapital Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.

Dan is joined by Ace Patterson (hip-hop artist ‘Call Me Ace,’ Consumer Marketing at Facebook). They break down how 50 Cent built a brand on shock value, why he raises hell on social media, whether he’s changed his style, and why he’ll never get canceled. Subscribe: Apple Podcasts | SoundCloud | YouTube | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Ace Patterson, @callmeacelegit, callmeace.com Links referenced: Article: Why 50 Cent Hasn't Been Canceled - Trapital Podcast: Moody Jones on marketing for Snoop Dogg, EMPIRE’s digital strategy, and why he wants to work with Childish Gambino - Trapital Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.

Moody Jones, Head of Digital at EMPIRE, came through the Trapital Podcast to chat about his experience marketing for artists like Iggy Azalea, Tyga, XXXTentacion, and Snoop Dogg. He also broke down why he wants to work with Childish Gambino, and dropped some advice for the aspiring rappers who stay in his DMs. Subscribe: Apple Podcasts | SoundCloud | YouTube | RSS  Host: Dan Runcie, @RuncieDan, trapital.co Guest: Moody Jones, @moodyjones, empi.re Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.

Dan explains why Spotify’s RapCaviar playlist still has a competitive advantage over its competitors and why that won’t change anything soon. But that doesn’t mean the other digital streaming providers should give up! Each competing playlist can still take steps in the right direction. Subscribe: Apple Podcasts | SoundCloud | YouTube | RSS Host: Dan Runcie, @RuncieDan, trapital.co Links Discussed: Why Spotify’s RapCaviar Can’t Be Matched 8/8/2019 - Trapital Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalst.

Dan breaks down Roc Nation’s wild and eventful 2019--a bunch of execs got fired, there are new co-presidents for the record label, and a new joint venture record label with Meek Mill: Dream Chasers. There’s been A LOT going on, but the company needs to be intentional about its next steps. Subscribe: Apple Podcasts | SoundCloud | YouTube | RSS Host: Dan Runcie, @RuncieDan, trapital.co Links Discussed: Why Roc Nation Needed to Restructure 7/31/2019 - Trapital Why Roc Nation May Move on From its Record Label 12/7/2018 - Trapital Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.

Dan breaks down why distribution is so critical for today’s hip-hop artists and how it has created a partnership flywheel that benefits Jay Z, Rihanna, and countless others. Subscribe: Apple Podcasts | SoundCloud | YouTube | RSS Host: Dan Runcie, @RuncieDan, Trapital (trapital.co) Links Discussed: How Distribution Changed Hip-Hop for Better or Worse, Trapital To get all the content you need to level up on hip-hop business, become a Trapital member.