Episode 010 – Using the Power of Improv at your Trade Shows (Part 2) – Interview with Roger Miller of Tues@7Show Notes from Interview with Roger Miller – Part 2Introducing Roger Miller – a right-brained person in a left-brained world. Roger has the unique background combination of being in the not-very exciting medical Insurance industry, and also a special effects makeup artist! Roger has been involved in many shows in both of his worlds – insurance and special effects makeup. He draws on inspiration from both to give great tips and value for you and how to do things differently in your booth for greater customer engagement and results. Improv Tips:·      Train your team on the top 20 questions they may hear at the trade show bootho  Get your team together to brainstorm and come up with the top 20 questions and things attendees may asko  Then come up with efficient responses for each question and give them to your team (aka your cast)o  Practice these 20 responses for a couple of weeks leading up to the trade show. The more you practice your responses, the more your team will be prepared to not only answer these popular questions, but also the unexpected questions that may arise as well.o  This is truly at the heart of improvisation!·       Remember – during the GO phase, you want to Look and Listen, and that will tee up your next response.·       Listening is so important! Listening leads to proper responses which will engage the attendee into a deeper conversation.o  By not listening, you can be wasting your time and the attendees’ time.o  Not taking time to listen will cause you to just give the points you want to give and may totally miss the mark with the attendees. You literally can turn off a potential customer.·       Engage ALL the senses. How can you use…o  Sight – using holograms, virtual reality headsets, creative lightingo  Sounds – music, spinning carnival wheels, industrial sounds, moreo  Smells – foods (like coffee, popcorn, fresh baked cookies), flowers, dirt, otherso  After using something to engage the senses, one exercise would be to simply ask attendees, “What do you think?”·       By taking some of these more creative aspects and introducing them into more traditional business shows, you WILL stand out and draw in more attendees·       Add in the training done on the Top 20 Questions and you will add to how memorable your booth is in these ways:o  Being unique – uniqueness is always more memorable. Just be sure it is tied to your brand or your products.o  Giving efficient and direct answers to questions from your trained staff.o  You have broken the “fourth wall” and gone out to engage with attendees.TIPS for those who don’t consider themselves Creative or Outgoing, or who are uncomfortable going out to engage attendees:·       Remember business as theater, and your cast can be characters·       Roger shared a story about when his wife was in high school used to be a server at Pizza Hut. Occasionally the manager would let them wear alternate nametags – and she went from Beth to Sassy.o  This new name not only set a new level of expectations...

Episode 009 – Using the Power of Improv at your Trade Shows (Part 1) – Interview with Roger Miller of Tues@7Show Notes from Interview with Roger Miller – Part 1Introducing Roger Miller – a right-brained person in a left-brained world. Roger has the unique background combination of being in the not-very exciting medical Insurance industry, and also a special effects makeup artist! Roger has been involved in many shows in both of his worlds – insurance and special effects makeup. He draws on inspiration from both to give great tips and value for you and how to do things differently in your booth for greater customer engagement and results. Tips for doing things differently at the trade show booth:·       Learn from Experiential shows that are extremely creative. The energy, creativity, engagement, live streaming, multi-media and more are used in more of the arts, theater and creative industry shows.·       Iconic characters are one way companies can brand themselves and build on themes·       In the insurance industry, think of Progressive’s “Flo” and Allstate’s “Mayhem”·       Memorable and effective for very different reasons·       Flo is good but Mayhem is great because his character immediately ties to the benefits of having insurance.·       But think about characters like that and what make them memorable. Then think of those aspects and how you can create a character or a brand image using those characteristics.·       Try to bring the same kind of creativity to the show floor and use it in a way that stops attendees in their tracks and allow you to engage in new and exciting ways.·       Obviously this takes planning with your team prior to the show to give you enough time to execute your plan.·       Figure out what emotion you need to get from your audience. Is it fear, like in the insurance industry? Is it desire? Or something else?·       Then its about taking it to the next level – taking your attendees to a place they haven’t gone or typically don’t go at a trade show.o  For example – at an auto show go beyond just letting people sit in one of your cars and give them an immersive test drive experience.·       Step 1 is Drawing Attention – how do we actually get people to stop.·       Step 2 is Engaging the attendees·       If you are in a more traditional business industry like insurance, being creative will really help you stand out at your next show. However, if you are in a creative field like art, music or theater, then you really have to ramp up your game because everyone there will be employing creativity.·       Don’t call your booth...

Episode 008 – New Years Resolutions for Trade ShowsNew Years Resolutions for Trade Shows?&nbsp;Really?&nbsp;YES!!&nbsp;Resolve to make 2020 the best year ever for your shows!&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;2019 is in the books, and I hope it was a good year for you personally and professionally. ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Celebrate and remember the highs, take the lessons and memories from the lows and keep moving forward.&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;I want you to Make 2020 the year you commit to expect more and get more from each and every trade show.&nbsp;Raise the bar!&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;But focus is key.&nbsp;If you have too many things you are trying to accomplish, chances are you won’t do any of them as well as you could.&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Here are just 4 Resolutions for your trade shows in 2020.&nbsp;o&nbsp;&nbsp;1st Resolution - Take shows seriously.&nbsp;Act like it’s your own money being spent on the show.&nbsp;If you were footing the bill, would you take it more seriously?&nbsp;And if you’re a small business owner, it is your money!&nbsp;Don’t forget what your time’s worth.&nbsp;That should go in your calculation.&nbsp;§&nbsp;Also don’t procrastinate.&nbsp;Don’t put things off.&nbsp;Give yourself the time needed to set goals, strategize and plan for success.§&nbsp;Don’t assume your staff is good enough and doesn’t need training.&nbsp;Assume they know nothing and train them so you can hit your goals.§&nbsp;If you’re the leader and responsible for the show – act like it!&nbsp;Take charge.&nbsp;Make things happen.&nbsp;Take it seriously.o&nbsp;&nbsp;2nd Resolution - Don’t get bogged down in the details.&nbsp;Make results your focus! Yes the details are important, but strategizing for results and ROI is MORE important. We can tend to spend so much time on all the little details for the show.&nbsp;Of course all of these are important, but they often overshadow goal setting and training your staff to maximize results!o&nbsp;&nbsp;3rd Resolution - Improve at least one part of your booth, display or staff show efforts with each new show.&nbsp;Make a commitment to improve at least one thing for each show.&nbsp;Don’t just do the same things over and over every time.&nbsp;No matter how good your results, you can always improve!&nbsp;So keep focusing on improvement and trying new things – at least one new thing for each show.o&nbsp;&nbsp;4th Resolution – Keep your staff accountable.&nbsp;Your people should never just be allowed to show up at a trade show, work and then go back to life.&nbsp;§&nbsp;Each person should be responsible for different things and have their own goals to hit – and this includes you!&nbsp;§&nbsp;There should be no confusion as to their responsibilities, and there should be clear follow up after the show – and possibly even during the show (depending on what’s being measured).&nbsp;Remember – what gets measured gets accomplished!&nbsp;§&nbsp;Keep your team accountable and they will deliver!·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;So there you go!&nbsp;Take those Resolutions and make them your own, and 2020 will absolutely rock for you! &nbsp;You will crush your show goals!·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;I want to hear from you!&nbsp;What are your resolutions going to be for this year?&nbsp;Head over to our Facebook or LinkedIn page and leave a post, or even message me, or shoot me an email to [email protected]<span...

Episode 007 – What to Wear at Your BoothIn this Episode, we’ll be discussing what you and your team should be wearing at your booth when working a trade show.&nbsp;Yes – what you wear DOES make a difference in your branding and results!·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Yes, having a plan for what you wear at your trade show booth is Important, but doesn’t have to be complex·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What you wear is the first impression you will make with attendees.&nbsp;They will make a lot of assumptions about you and your company based on what you are wearing and how you look.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Some apparel makes a statement, and others have practically little impact.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The principles are pretty much the same whether you have one person or a group of people working your booth·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;When someone looks at you, are you memorable or forgettable?&nbsp;You want to be memorable!&nbsp;Maybe not you specifically, but your company.&nbsp;·&nbsp;&nbsp;Of course, there are varying degrees of memorability.&nbsp;Wearing a shirt and tie may have a professional look, but also may be easily forgettable.&nbsp;Having everyone in the booth wearing the same tie notches the memorability up a notch.&nbsp;Having that tie with your logo goes up another notch.&nbsp;Having guys and girls all wearing that tie, one more notch.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;My number one rule - Be sure you match in some way!&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The benefits of matching far outweigh any negatives.·&nbsp;&nbsp;First – reinforces your brand. Your corporate colors and logo should be represented.&nbsp;Plus people should be able to look at you and get at least some understanding of how you are to work with as a company.&nbsp;·&nbsp;&nbsp;Second – attendees can identify you.&nbsp;By having on the same colors or outfit as the rest of the people from your company, attendees can make a better connection between you, your company, and your offering or promotion.·&nbsp;&nbsp;Third – when your booth is hopping with activity, attendees know who works there and who doesn’t.&nbsp;If everyone is dressed differently, can be very difficult to tell.&nbsp;So instead of getting a question answered which can lead to a meaningful conversation, the question may never get asked.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Don’t fall in the trap of letting everyone wearing whatever they want “as long as it’s professional.”&nbsp;When everyone is dressed differently – even if it’s professional – it looks messy because there’s no cohesion.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;When it comes to apparel, you really only have two options.&nbsp;You can either go Corporate, or go with a Theme:·&nbsp;&nbsp;Corporate is having everyone wear something similar that reflects your organization, your culture, your industry, or your brand. ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What you will see most often are polos and/or button down shirts.&nbsp;Polos and button downs might say we’re a little more casual and good to work with.&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Companies wearing Shirt and tie or a suit definitely give a more formal vibe, and convey trust and expertise.&nbsp;Might find companies in a shirt and tie that are focused on regulations, compliance or contracts - like finance, banking, insurance or consulting.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;On the other end of the spectrum, maybe t-shirt and jeans will work for you.&nbsp;That look will also work if you’re trying to market to millennials and a younger generation.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;You can also dress for your industry.&nbsp;For example, if you’re a fitness...

Episode 006 – Lead Gathering OptionsIn this episode we will be discussing different options for gathering leads at your next show while going over the Pros, Cons and my Bottom Line comments.&nbsp;Plus We’ll also discuss the difference between leads and qualified leads, and which ones you really want.&nbsp;&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The important thing to remember when gathering leads, is It’s not just about the number of leads you gather, it’s about getting QUALIFIED leads·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Just collecting business cards or scanning the badges of everyone who enters your booth will cause way more follow up work than needed·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Five main methods to capturing the info you need·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;#1 – Badge Scanners.&nbsp;Many shows have exclusive badge scanners for their shows.&nbsp;To determine if a badge scanner is a good choice for you, consider:·&nbsp;&nbsp;How busy will the show be?&nbsp;If you are having hundreds or even thousands of attendees, then a badge scanner can be a quick and effective method.·&nbsp;&nbsp;What other attendee information will the show provide with the scans?&nbsp;Aside from basic contact info, what else is the show collecting and will be providing to you?&nbsp;Find out everything, and if that info is important to you this may be a good option.·&nbsp;&nbsp;What’s your budget?&nbsp;If the budget is tight, skip this option.·&nbsp;&nbsp;PROS – Quickest way to get contact info.&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Get a spreadsheet after the show of all your leads and info which can be very handy for follow ups.&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;You don’t have to invest in your own equipment or use your personal phone·&nbsp;&nbsp;CONS – Can be pricey.&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Typically only get one unit and it can be tied up when someone else wants to use it.&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If only use it to scan badges and get contact info, then its no better than getting a business card.·&nbsp;&nbsp;Bottom line – Suggest getting a badge scanner at a show ONLY IF you do more with it than simply scan a badge.&nbsp;Make it your info gathering tool to guide your staff through the initial conversation with attendees. Most scanners are customizable to add in questions.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;#2- Business card scanning apps – Go to the Apple or Google app store and do some research.&nbsp;Most are free to try out – at least for a trial or limited use.&nbsp;But even if going to full purchase, will be far less expensive than renting a badge scanner.·&nbsp;&nbsp;PROS – Inexpensive option – possibly free, multiple highly-rated options available, can be customizable to capture the info you need, each person at your booth can potentially have one on their own phone and be able to scan attendees·&nbsp;&nbsp;CONS – Requires attendees to have business cards to work so if you’re marketing to consumers this is not your best choice, need to consolidate everyone’s scans after a show if multiple people are using, may not integrate with CRM·&nbsp;&nbsp;Bottom line:&nbsp;Using a business card scanner can serve you not only at trade shows, but any time you are doing business or networking.&nbsp;Plus you can immediately and at usually no cost evaluate multiple options to see what is best for you.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;#3 - Kiosk or iPad to capture info·&nbsp;&nbsp;Setting up a kiosk or stations with iPads or laptops where attendees can enter in their own information can be a...

Episode 005 – How to Maintain Your Energy at Trade Shows – with Brittany Cermak, RDNA very special episode today with our guest (and in full disclosure – my daughter) Registered Dietitian Brittany Cermak!&nbsp;Brittany is going to discuss what we need to be doing to maintain our energy throughout these long shows.&nbsp;With many hours on our feet and having to perform at a high level, we can get tired and drained.&nbsp;This is important information for anyone who works trade shows!Brittany is a Registered Dietitian &amp; Nutritionist in Cleveland, Ohio who works full time for a non-profit health clinic group, is a professor at Case Western Reserve University, and also has her own private practice called Your Life Nutrition.&nbsp;What is your experience relating to trade shows?I have attended many trade shows for Food and Nutrition from local to national and engaged in company booths.I have also held a booth for Your Life Nutrition at different health fairs trying to engage attendees for nutrition education and to promote my services&nbsp;My goal was to leave attendees with something to remember that was positive about me and my business.&nbsp;Energy and passion is critical.&nbsp;What was your most memorable trade show moment?&nbsp;At a large, national nutrition show, I got to see Lisa Lillian from “Hungry Girl” at the Flatout wrap booth.&nbsp;Even though I didn’t get to meet her, I waved at her and she waved back.&nbsp;I was a little star struck!Lesson – how can you create “star-struck” moments for attendees at your next show?&nbsp;Maybe it is bringing in a celebrity or someone well known in your industry to your booth.&nbsp;How else can you have people feel special at your booth and leave with a unique positive experience?&nbsp;Your top tips for our listeners (trade show planners and workers)Eating properly is critical for maintaining your energy.So important to eat breakfast!&nbsp;Stay away from high carb, high sugar items like donuts, pastries, waffles/pancakes, etc., because they will have you crashing down in energy after a couple of hours.Higher protein items like eggs, meats, veggie omelet, etc. will help you feel full longer.Coffee is fine especially if you are used to drinking coffee regularly. Skipping can lead to headaches.For longer shows spanning multiple days:Plan &amp; PackStick portable healthy options in your show bag to have on handHave your snacks in single serving bags so you can easily grab one when you need.&nbsp;Also smaller portions will help you avoid eating too much at once and running out of your food before the show ends.Don’t rely on what food offerings vendors at the show venue haveAlways pack more than you thinkItems that can be taken through the airport&nbsp;High protein options to help with feeling satisfiedEat a snack every 3-4 hours to keep you energized and prevent feeling hangry and ravenous&nbsp;Put in single serving bags so they are easy to pull out and eat your portion without eating all of your packed snacks at once.If you don't want to pack these, hit up your local supermarket when you arriveDried nutsProtein barsJerkyCommit to eating fruits/veggies with every meal to help provide natural energy and keeping it light&nbsp;<li...

Episode 004 – Creating Your Booth Flow&nbsp;If you’re not familiar with the term Booth Flow, it’s just what it sounds like – how to get show attendees to flow through your booth.&nbsp; And it's possibly the number one thing you can plan and orchestrate which will make the greatest difference in your results!·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The reason Booth Flow is effective is because it incorporates the most critical parts that will make or break your success at a show.&nbsp;·&nbsp;&nbsp;How to engage attendees·&nbsp;&nbsp;What info to capture·&nbsp;&nbsp;How to capture it·&nbsp;&nbsp;What you want people to leave your booth with·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The Booth Flow is your game plan!!&nbsp;It includes just three key components:·&nbsp;&nbsp;First – Get attendees into your booth·&nbsp;&nbsp;Second – Capture Your Key information – What do you want to capture, and how will you capture it?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Is everything you need on a business card?&nbsp;Probably not.&nbsp;Then you need to identify all the info you need and want.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How are you going to Capture that info?&nbsp;Figure out a system.·&nbsp;&nbsp;Third – What do you want them to leave with?&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Literature/Marketing materials·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Giveaways·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What do you want them remembering?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What do you want them to experience?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How do you want them feeling? ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Orchestrate how your attendees will enter, experience and exit your booth – and that is the secret ingredient to maximizing your results.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Your Booth flow, just like everything else, starts with your Goals.&nbsp;Your goals will help determine your flow.&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;It all starts with making that first contact with an attendee.&nbsp;Don’t rely on attendees walking up to you.&nbsp;You need to have a strategy for engaging attendees.·&nbsp;&nbsp;There are three ways to get people to stop at your booth:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;#1 – Pre-show marketing.&nbsp;Advertising, social media, direct mail, etc.&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;#2 – Games, giveaways, attractions, or promotions.&nbsp;Nothing attracts like a spinning prize wheel, a magician, or something that delights the senses.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;#3 – Actually engaging people and inviting them into your booth.&nbsp;This can make the biggest difference in the results you get from your show.&nbsp;·&nbsp;&nbsp;Now you can do all 3 options together to increase your odds of getting more people into your booth, but #3 is by far the most important.&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Never assume that attendees who walk past your booth got enough information to tell they don’t need to stop.&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;You may have the best products, innovation, display and employees. But it doesn’t matter if people don’t stop!·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Top 6 things to NOT do in your booth:·&nbsp;&nbsp;Give a simple greeting like Hello, how’s it going or how you doing.·&nbsp;&nbsp;Asking any sort of yes/no question that has nothing to do with your company OR doesn’t make the attendee think.&nbsp;·&nbsp;&nbsp;Say nothing!&nbsp;Just stare at the attendee, have a big smile, and say...

Episode 003 - Training Your Booth Staff &nbsp;Training your booth staff starts with giving them the basics, and then shows them how to use those basics to help reach your goals and maximize your ROI.&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;When training is done right, it can make the difference between having an okay show and an amazing show!&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The Basics are so important and we’re going to cover 12 of them in this class ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;To start – really there are just two questions.&nbsp;·&nbsp;&nbsp;First question is do you train your booth staff?&nbsp;If YES, then what do you train them on?&nbsp;You need to train them on how to really WORK a show.·&nbsp;&nbsp;If you don’t train, you need to start.&nbsp;Do not assume your staff knows how to work a show to meet your goals.&nbsp;We will be discussing exactly what to train on.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The first thing you need to do is create a strategy and timeline.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;For a successful show, all of this doesn’t just happen right before the show – it takes planning.&nbsp;·&nbsp;&nbsp;Assumption – You already have all of the display pieces, banners, and other items you need.&nbsp;If not, figure in time needed for design, printing and manufacture of those items.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Timeline:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;About 6-8 weeks out OR more – you need to prepare a complete strategy for the show.&nbsp;Work with company leadership to make sure you are focused on the right goals. ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;You will need more time than this if you are preparing a large, complex booth or designing a new booth display.·&nbsp;&nbsp;In your strategy, set goals, the focus at the booth, who will be working the show, pre-show marketing, and more.&nbsp;Go through every detail to be covered to plan the show and run the show AND hit your goals. Also assign responsibility for each aspect.&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;About 2 weeks out – Hold a training session or conference call with everyone working at the show.&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Get feedback from your team to get buy-in.&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Once details have been finalized - follow up with a one-page summary they can print out, or have on their phone or ipad.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The Basics – These apply to all types of businesses1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Goals – Make sure everyone knows what you are trying to accomplish at the show, and their role in achieving those goals.&nbsp;2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to capture the info you need.&nbsp;Whatever your metric – make sure you have a system to achieve these.&nbsp;Train your team on how to use that system.&nbsp;3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;All about the show – Cover every detail that will be important to your staff.&nbsp;Include industry, number of attendees, job levels, show history, etc. ·&nbsp;&nbsp;Also share the show floor layout with booth location, customer and competitor booth locations.&nbsp;4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Your key Product or business info ·&nbsp;&nbsp;What products or services are you promoting or highlighting at this show?&nbsp;What information or new promotions do attendees need to know?&nbsp;Main branding message you want your attendees leaving with.&nbsp;Every attendee should leave your booth not only with what they came looking for, but with what you want them to have.5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;All about Your...