A Trade Show or Event website needs to be way more than a static website if you want to get more Ticket Sales and Registrations. Today we are discussing specific tips, tools and pages to add to your website to max out your registrations and engagement!Francesca is the Co-Founder & Event Web Specialist at Bbr Web Design & Management and the Podcast Host of The Events Cast. Francesca helps event professionals build and improve their event websites to better market their events and sell more tickets.We discuss:Features every event website needsCommon event web mistakesWhy is it so important for you to keep your event website up to dateSmall, simple changes to improve your trade show websiteFrancesca's top tips:Start by mapping out a user journey for your websiteCreate a website that speaks directly to your audience and answers to your audiences's questions.Incorporate your event message in the style, the copy and all the elements of your websiteFrancesca's Top Takeaways:Your website should take your visitors on a unique journey/experience. It is possibly, the first experience they will have with your event.Your event website should be live and relevant all year round.Get in Touch with Francesca Balit:Website: https://bbrwebmanagement.com/Podcast: https://theeventscast.com/IG: https://www.instagram.com/theeventscast/LinkedIn: https://www.linkedin.com/company/76527036/admin/Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Here's 5 More Trade Show Tips that Nobody tells you! They may be a bit controversial, But when you hear them, they can be complete Game Changers for your next show!To hear the other 5 Tips Nobody tells you, click here to listen to Ep 118!(1) Learn how to END a conversationYes – you heard me! Learn how to END a conversation.We’ve all been in those conversations that are going nowhere, or are great but drag on way too long.You need a quick and polite way to end the conversation so you can start talking with someone else! For every person you engage with, there can be multiple people that walk by your booth never to be seen again.So come up with a quick statement that wraps up the conversation.“I don’t want to take away any more of your time from seeing other vendors."“Did you get the info you needed?” Then set a follow up if necessary.“I love where this is going. Or This seems to be a great fit, don’t you agree? Let’s continue the conversation at dinner. Or Next week.”Then teach it to your team!  Time is money especially at a trade show!(2) Assign each person of your team specific things to doSo many people quote-unquote know how to work a show. But when you get to the show, it seems like everyone is doing the exact same thing – they show up and wait for people to come to them.  And when there’s down time, they check their phone, talk with other co-workers, or even disappear.You are there to work the show – not do day job stuff!Give them something specific to do! Have one or two people responsible for engaging attendees, and then others that are there to answer indepth questions or give demos.Have someone responsible for replenishing the literature and giveaways and making them look good. Have someone go around the show and snap pics of competitive booths.  There’s a ton of things you can do!  If you need ideas, email me at [email protected] and we can set up a call.When you are rocking and rolling, you can have an amazing flow going on in your booth with each person doing their job.  IF you strategize ahead of time!(3) There’s some items you shouldn’t rentDon’t mean to upset the furniture rental people out there, but there are just some things you shouldn’t rent.  Look I’m cheap!  I like keeping money, so keep that in mind.Chairs for your booth staff (NEVER).  If you have a booth large enough to have a meeting space, then you can have chairs. Table Trash canVacuum serviceTV/MonitorsUnless these items are part of an overall look that you will be investing in one time, better to purchase!(4) Make strategic connections BEFORE the showYou can start the show cold and hope you make great connections with people at your target companies OR you can start making those connections ahead of time and have a full calendar with those dream contacts!Use LinkedIn or other social sitesCheck the show site or registration listPick up the phone!(5) Have a specific plan for the slow timesThere are times it’s going to be slow. But we never plan for it. We just sit there and complain! There are a ton of things you can do when it’s slow and have these planned out and discussed with your team.Everyone should have list of customers or booths to visitCompetitive researchNetworkingTalk with the show organizersStart packing up some things – NOT TEARING...

We all face times of change and transition - perhaps especially to retirement. What does that look like and how do we best prepare?Gary Wilkin is a Licensed Ziglar Coaching System Professional who combines his 40+ years in corporate America with the Ziglar philosophy to guide seasoned professionals through the transition from corporate careers to what's next in their lives.We Discuss:The keys to transitioning from our careers to 'post-corporate' life Retirement, self-employment, or volunteeringDetermining what you really want to become and whyA simple step-by-step approach to getting startedWhat is Loss of Identity?Gary's Top Tips:Understand the power of choice - consciously choosing what you want to be, do, and have allows you to craft a life of meaning and purpose To transform your life you need 3 things: 1. Desire - a clear vision of what you want to become 2. Hope - the belief that becoming that person will give your life meaning and purpose 3. Grit - Identifying and working relentlessly to develop the skills, knowledge, attitude and habits to become the person you desireGary's TWO Special Offers!Free 20-minute call to discover how you can create more "I want to" moments in your life. Sign up for free 'Stronger Action Guide' to help you create a victory mindset and take action even during the toughest timesBoth available at www.MyRetirementMission.comGet in Touch with Gary Wilkin:Web: www.myretirementmission.comEmail: [email protected] LinkedIn: https://www.linkedin.com/in/garywilkin/Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

What is Social Audio, and can it really be the Future of the Internet? Today's guest seems to think so!G. Mick Smith, PhD is a digital marketer, executive, voice actor, recovering academic, and the host of the Doctor of Digital podcast. Mick currently resides far from the madding crowd in sunny California enjoying his parent's first new car, a 1957 Buick Special, hiking, music, reading, and writing. We Discuss:What is Social Audio?How can businesses benefit from social audio? Should companies consider podcasting? What resources are available?Mick's Top Tips: If listeners have never consider podcasting before now is the time for producers, planners, sponsors, and exhibitors should consider.Social Audio is the future of the internet, and podcasting is key to the growthSpecial Offer from Mick Smith:Complimentary website analysis vs. competitors Get in touch with [email protected] 619.389.3636 mick_wsi_world & burningamerica on IGDid You get Value from this Episode? Then Please...Leave a 5-Star Rating @ Apple PodcastsLeave a 5-Star Rating @ SpotifySubscribe at your favorite platformJoin our email newsletter - tradeshowu.bizMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

We've all heard about B2B and B2C, but how about H2H - Human-to-Human? H2H is the future of our events and Trade Shows and will be transformative in our events and our organizations.On the Trade Show University podcast to discuss this important topic is Tim Simpson, Brand & Engagement Chief Strategist of The Design Studio at Maritz Global Events, and Danny Hardman, Director of Business Development with PRG - Production Resource Group.We Discuss:What common themes are you seeing/hearing right now with the variety of clients you are working with?Why Human-to-Human? What does that mean?Are you bullish on the future of events, trade shows, gatherings, etc?Tim & Danny's Top Tips:1. Exhibitors - New methods and thinking needed to meet audiences where THEY are. 2. Planners - Opportunity to unlock the inner data geek - grow an addiction to people insights3. Time to start delivering our audiences the VALUE THEY SEEK not just what serves our own needsTop Takeaways:1. Experience design is dead. The future is guiding transformation2. We need to do better at understanding the people we are designing for.Connect with Tim & Danny:Email: [email protected], [email protected]: https://www.linkedin.com/in/timothyrsimpson/https://www.linkedin.com/in/dantonhardman/Did You LOVE this Episode?Leave a 5-Star Rating @ Apple PodcastsLeave a 5-Star Rating @ SpotifySubscribe at your favorite platformJoin our email newsletter - tradeshowu.bizMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Adding just ONE person to your booth staff can possibly double or Max Out the number of leads you get at your next show! That person is a trained Brand Ambassador.To educate us all about Brand Ambassadors are Al Schuster and Stephanie Crawford of Polaris Brand Promotions, a nationwide promotional staffing agency. Al is President of Polaris, and Stephanie is the Client Relations Manager. Together they bring decades of staffing industry experience.Today we are discussing The benefits of utilizing Brand Ambassadors for trade show booth staffing.We Discuss:- What services do Brand Ambassadors bring to trade show and convention exhibitors?- What should exhibitors look for (skills, experience & personality) from brand ambassador talent?- How can a company benefit from utilizing brand ambassadors at their trade show or convention booth? - What questions should Exhibitors ask to find the right Brand Ambassador for them?Al & Stephanie's Top Tips:- Hiring brand ambassador talent will save you time and money over recruiting, interviewing, hiring and training yourself. - You’ll miss 90% of your attendee leads if you engage in long conversations instead of focusing on lead gathering. - Create an EXPERIENCE for consumers that’s branded to, well… your brand! Don’t just do a business card drop or use cheap branded promo items. - Looks are important, but what’s more important is having enthusiastic hustlers who engage with attendees.Top Takeaways!- The money you invest in hiring an experienced brand ambassador will save you thousands on airfare, hotels, meals, ridesharing and the time that your employees will lose being away from their day-to-day jobs. - Create a compelling experience to gather as many leads as possible at the trade show or convention.Get in Touch with Al & Stephanie:Website: www.PolarisBrandPromotions.com LinkedIn: https://www.linkedin.com/in/aschuster4379/https://www.linkedin.com/in/stephanie-crawford-4b427858/Get a Free Gift to Grow Your Trade Show Results! Just drop your email on the home page at tradeshowu.bizMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

With the amount of data now available at our Trade Shows, Conferences and Events - both in-person and virtual - companies of all sizes have huge opportunities to know more about their customers, trends and more. And with all of this data also comes security and privacy risks.Today's guest, Brian Scott of ClearTone Consulting, is here to discuss the opportunities and risks for Associations and at our shows.Brian provides expert CIO services based on a technology career spanning 35 years with the last 20 at the CXO level. He specializes in software development, networking, cyber security, cloud services, data architecture, system integration, IT strategy, and team development. He has 21 years of experience within the exhibitions and trade association markets, is a patent holder in event technology, and a current board director for the International Association of Exhibitions and Events as well as the Center for Exhibitions Industry Research.We Discuss...What are some of the basic mistakes you see associations doing? How can execs know more easily what they should be doing for security? Are associations really a hacker target? Why is cyber security incidents still growing around the world?And more!Brian Scott's Top Tips:Get a 3rd party security and privacy assessment! (Turn on the lights!) Make cybersecurity an organizational issue, not an IT issue. Understand your risk situation. Utilize the experts.Get in Touch with Brian Scott:www.cleartoneconsulting.com [email protected] in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Here are 8 MORE Trade Show Travel Tips that will reduce your Stress Once you have Arrived at your Event!Don't miss Episode 144 - 17 Tips for Stress Free Travel to Your Event1.   Get organized the first night.  Put stuff where you want it, do all ironing, set yourself up for efficiency2.   Go to the Grocery store.  Save money on meals AND can eat healthier!3.   Try to keep your regular routines.  Go to bed and wake up at usual times, eat similarly4.   If you forgot something, call the front desk first before panicking or spending time trying to find a nearby store.  Often the hotel gives amenities for free.5.   Think of everything you may need to conduct business and bring it with you to the show.  Put in your backpack or tote.  So many times people forget business cards back in their room, or even laptop or phone chargers. Plan ahead and use a checklist!6.   At the end of a show, if you are heading right from the venue to the airport, know that a lot of other people are probably going to be doing the same thing.  Plan ahead for your ride especially if you have a tight time window to catch your flight!  I have seen wait for over an hour for a ride when its super busy.  So plan ahead, or consider sharing rides with others as well. 7.   If renting a car, don’t wait to refill the tank when you get back to airport.  Often the gas prices are the highest, plus can be very busy.  Fill up further out.8.   When checking out of your hotel, put lights on throughout your room.  Then go area by area to check that you didn’t forget anything. When the area is clear, turn the light off in that spot.And when heading home, many of the same travel tips I shared in Episode 144 apply when you get to the airport, so be sure to take a few minutes and check out that episode here - Episode 144 - 17 Tips for Stress-free TravelThat’s it!  What tips do you have?  Please share them with me and I will sharethem with the audience on social. Connect with me on linkedin or send me an email to [email protected] in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Learn all about an important event - or series of events - for the survival and growth of the Trade Show Industry, and the millions of individuals involved!The Invisible Industry Tour is produced by the National Trade Show Alliance and President Laura Palker. Laura joins host Jim Cermak to explain...What is the Invisible Industry TourWhere did the name come fromWhy the Tour is so importantHow You can get involvedAnd much more!To learn more or get involved:Email: [email protected]: nationaltradeshowalliance.orgLinkedIn: https://www.linkedin.com/in/laurapalker/https://www.linkedin.com/groups/12543024/Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Sustainability and going Green is such an important topic for the Trade Show and Events industry. What does it mean, how can you do it, and what options do you have as an exhibitor?My guest, Al Mercuro, is the Senior Account Director with Genesis Exhibits, and has done everything from being a lighting tech, to produce concerts, to designing displays for use in the Olympics and the Super Bowl! Plus Al is super involved throughout the industry with many associations and organizations including the National Trade Show Alliance (NTSA).We Discuss sustainability in the industry, how companies can stay "Green" with their exhibits, and so much more. Check out the episode, and then please share it with others!Get in touch with Al Mercuro:Email: [email protected]: https://www.linkedin.com/in/al-mercuro-4929645/Web: https://exhibitsbygenesis.com/NTSA: https://nationaltradeshowalliance.org/Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Game Shows are as popular today as they have ever been, and there are even entire networks dedicated to game shows! Their excitement and energy keep us coming back for more. How about bringing that kind of energy and excitement to YOUR trade show booth? To discuss the possibilities with me is Matthew King, founder of Game Show America!Matthew King started Game Show America back in 1996. For the past 26 years, he's been producing events all over the globe. And during Covid, significant changes were made to keep the business running, and that's what brings us here today.We Discuss using elements of Game Shows and Casinos to Draw Attention to your Trade Show Booth.Matthew's Top Tips:Define your vision of what you want the experience to be (size, level of interaction, type of items to want to give away, is it data gathering, is it hosted or self-run, etc.)Make sure what you do fits with and enhances your brandingBuild your booth around the interaction. Keep it simple. Have fun with it!Matthew's SPECIAL OFFER:For Trade Show U listeners, we're offering a 10% discount, even if you listen to this a year from now. Our goal is to help you be the best booth at the show.Get in Touch with Matthew and Game Show America:[email protected]'re on Facebook, Instagram, LinkedIn, and YouTubeMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Trade Shows can be a whirlwind of a million moving parts - and that's just once the show starts! The pre-event work leading up to it adds many extra layers of stress and complexity. Our guest today - Adam Jones of FFAIR - is here to help us simplify!A highly respected and multi-award-winning event professional, Adam has been at the forefront of innovation in the sector since 2003, providing cutting edge event technology through his company Showplans, as Director Digital Products at Freeman and CEO of ops-tech leader, FFAIR.We discuss:How to Focus on simplifying the pre-show experience for your exhibitors Creating the experience of a partnership with your event How to make sure exhibitors will turn up to the show already having had a great experienceAnd so much moreAdam's Top Takeaways:Put yourself through your pre-show exhibitor journey.Give priority to simplifying the exhibitor pre-show processes over your own.Get in Touch with Adam Jones!Website: ffair.ioEmail: [email protected] a demo: https://www.ffair.io/book-a-demoMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Having the right people staffing your booth and your event is great and the important first step in having a successful Trade Show or Event. And having them trained the Right Way so you optimize Attendee Engagement is the true key to maximizing your potential!The expert joining the podcast to discuss is Lee Ali - the Managing Director and founder of Expo Stars Interactive, a global exhibition engagement company based in Manchester, UK. Lee is also an international speaker, business coach, mentor, sales strategist and a qualified iMA practitioner. He is widely regarded as the leading go-to source for attendee engagement and lead generation strategies for global tradeshow exhibitions. We Discuss:Why is it important to select the right booth staff? What personal qualities would you look for? Why is it important to know your target audience? What are the key job roles in the booth and how do they differentiate? Why does this matter when it comes to selecting people? And Much More!!Lee's Top Tips:Know your target audience Identify what key job roles and key tasks are needed in your booth Have a staff selection process Set activities and expectations Motivate and reward your teamPeople buy people, so start the exhibiting process by selecting your team first before everything else Special Offer from Expo Stars:Ebook - How to Manage and Motivate Your Booth Staff on-site. Get in touch with Lee Ali:LinkedIn - [email protected] in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Why is planning so important to the success of our businesses, trade shows and events? And can a Coach be the secret weapon to helping Max out your ROI?To help bring clarity to these important questions is Rob Wentz - a Small Business Strategist & Certified Business Coach who offers professional coaching and mentoring services to business owners and executives inside small-to-medium- sized, privately-held companies with his company 1Direction Strategy.We Discuss:Why is it so important to have a written plan, isn't it ok if we have it in our head?What benefits are there of working with a coach?Creating Goals and MetricsDecision Making based on DataRob's Top takeaways:By having a written plan you are more likely to achieve success. Running a successful business can be very tough, but it doesn't have to be. We make it harder on ourselves because we aren't following a formal plan.Rob's Offer for Trade Show University listeners:Free 30 minute Discovery Call to discuss business Vision, Goals & Issues Get in touch with Rob Wentz of 1Direction Strategy:Website: www.1dstrategy.comEmail: [email protected] Phone: 855-262-2413 ext.2 1Direction Strategy - Team Wentz on Facebook, Instagram and LinkedInBINGE ON MORE EPISODES of TRADE SHOW U!Easy to find the Topic you need!Every Episode sorted by CategoryVisit tradeshowu.biz/episodesMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

The inclusion of Real Time Visibility technology within the Live Event space has been a game changer for shipping. Exhibitors and Exhibit Houses now have the ability to monitor the conditions of a tracked asset that are critical to our deadline driven industry.To lead the discussion is Dave Brown, a 31 year Tradeshow industry veteran with 20+ years as a supplier to the trade. Dave has worked at several Exhibit Houses with experience in Sales, Operations, and Executive Management. Dave is now an account executive with Tive, and joined them to provide a solution to some age old problems in the industry....like - where's my crate?We discuss:The assets exhibitors and exhibit houses should be trackingWhat are the benefits to exhibit houses Creating a simple criteria as to why, when, and what you will Track And much more!Contact Dave Brown:Email: [email protected],Website: Tive.comLinkedIn: LinkedIn.com/in/1davidsbrown Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Since many many people travel to trade shows each year, I wanted to share some of my favorite travel tips.  I travel a lot and I know that some people only travel once a year to a big show, and some a few times.  But even if you’re a travel warrior like me you may get some new stuff to try out.This is TRAVEL TIPS #1 focused on "getting there" – the planning, the preparing and the journey.  TRAVEL TIPS #2 will be tips for once you’re there.  -------------------------Did you like these Travel Tips? Or do you get value from these podcast episodes?Please support the work of Trade Show University podcast!CLICK HERE -->> https://www.buymeacoffee.com/tradeshowu-------------------------1.   Get to the airport early – use the 2 hour rule the airlines tell you2.   For carry-on size bags…Check your bag at the gate vs keeping it with you3.   Invest in TSA Precheck4.   When going through security, put your phone and anything in your pockets into your backpack or purse.  DO NOT use the little trays to put small items!5.   Get on the loyalty program for all travel partners6.   Make your reservations early! 7.   Pack comfortable shoes, and make sure they are broken in!8.   If you’re going to be working to set up your booth, bring some extra grubby clothes 9.   Use a checklist!  10.  Bring a reusable water bottle11.   Don’t have to sit at your gate the entire time you’re waiting for your plane to board.  Find an empty gate or quiet spot where you can sit in a more relaxed and quiet atmosphere.12.  Plan food for longer flights and in your room13.  Bring cash for tips for drivers, hotel housekeeping staff and others who don’t take credit cards14.  Find hotels that have breakfast included15.  Invest in a good neck pillow and noise cancelling headphones 16.  Be patient and polite!  17.   If driving, get a toll-pass device to minimize time and save money!WHICH IS YOUR FAVORITE TIP? Connect with me on LinkedIn and let me know! https://www.linkedin.com/in/jimcermak/Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Millions of people use LinkedIn for their business. Turns out most are not very effective in building true relationships like they'd like. To help you fix how you're using LinkedIn - especially for your events and trade shows - is Troy Hipolito, the Not-so-boring LinkedIn Guy! Troy is also the owner of The Troy Agency, a LinkedIn influencer, and the creator of the LinkedIn Accelerator.In this episode we discuss...How to use Dating Techniques to build real business relationshipsCommon mistakes people makeThe number of touch-points you need to make with contactsAnd so much more!Connect with Troy Hipolito:LinkedIn: https://www.linkedin.com/in/troyhipolito/The Troy Show! - https://www.linkedin.com/events/6836041181235818497/The Troy Agency - https://www.thetroyagency.com/Did You Get VALUE from this Episode??Then how about Buying Me a Coffee! Visit: https://www.buymeacoffee.com/tradeshowuMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

One thing Event Planners and Professionals (#eventprofs) would love to get more of is Trade Show Hacks! So today we are bringing the Hacks! Sharing his Trade Show Hacks to Improve ROI is Don Jalbert, the owner of Exhibit Associates. He was an outsider who took a tour of Exhibit Associates and within hours decided to buy the company with his wife. Just jumped in with both feet! These are the Hacks he has figured out over the past 9 years.Tradeshow Hacks to Improve ROI1.   Tell people you are going2.   Exhibit with a plan and share the plan 3. Follow up and Speed wins4.   Stand out in a good wayDon's top tips & takeaways: Follow Up after a tradeshow. Otherwise don't go. The tradeshow booth is not the primary thing to worry about. Your people are your greatest asset and greatest liability. FREE Resources from Exhibit Associates:Visit - https://www.exhibitassociates.com/insiderContact Don Jalbert:[email protected] THE VALUE OF THIS PODCAST!If you enjoyed this show, please go to Apple Podcasts and leave me a review. That would help tremendously in getting the word out and help others to be inspired by Trade Show University. https://podcasts.apple.com/us/podcast/trade-show-university-for-virtual-live-events/id1489542257Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Success Stories have lessons learned in them that are important for companies big and small. Proud to have a small start-up manufacturer with an innovative product on to share his success story at a huge industry show with over 70,000 attendees!Steve Waddell is the President and CEO of Nasoni. Steve's desire to make a bigger impact on people’s lives as well as the environment led him to develop an innovative bathroom faucet that saves water while improving functionality. Tagline is Better for you, better for the planet. We discuss: How helpful is having a plan in preparing for this event? What other tips or tools did you use to prepare?Many people give out logo'd items, but you didn't go the normal route. What did you find, and did it work? What were some of the things people found interesting or innovative at your booth? What else did you incorporate in your booth to attract attention? Steve's Top Takeaways: KBIS is the biggest event in our industry and was worth every penny we spent on it. Find the one for your niche and participate! Go all -in, having a 20'X 10' booth was extremely valuable over the 10' X 10' booth we initially reserved. Make everyone that visits your booth feel good about themselves, it paid off for us in spades. Special Deal from NasoniYou can find some of the best deals on award-winning Nasoni fountain faucets on Wayfair! Just type Nasoni in the search bar on Wayfair or Wayfair Canada, and you'll find great deals. Get in touch with Steve Waddell:Email: [email protected]: www.nasoni.com Instagram: nasoniffLinkedIn: www.linkedin.com/company/10014679 Facebook: https://www.facebook.com/NasoniFFSHARE THE VALUE OF THIS PODCAST!If you enjoyed this show, please go to Apple Podcasts and leave me a review. That would help tremendously in getting the word out and help others to be inspired by Trade Show University. https://podcasts.apple.com/us/podcast/trade-show-university-for-virtual-live-events/id1489542257Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Are you maxxing out your Google Business Profile? Formerly known as Google My Business, your Google Business Profile can be a powerful tool for helping bring visibility to your next Trade Show or Event...as long as you have the right strategy!Helping shine a light on the potential of Google Business Profiles and share strategies is Heather Taylor. Heather is the Boss Lady and Social Media Chick with GlitterGirl Media, a boutique social media marketing firm in Akron, Ohio that was born out of Heather’s affinity for helping small business owners find new, creative and engaging ways to market their products and/or services to their target audiences via social media.We discuss:How important is it to have a Google Business Profile? How does the listing benefit a business? How to Claim your Google Business ProfileHow to fully optimize your listingWhy you should be active on Google to drive your rankingHeather's Top Takeaways:Google Business Profiles can be more important than your websiteYou can (and should) post on your Google Business Profile just like you do on other social media platformsSpecial Offer!!GlitterGirl Media offers a Google Business Profile Optimization Service for those who could use help to ensure being found easily and quicklyGet in touch with Heather Taylor:Social Media (Facebook, IG, LinkedIn), Web: www.glittergirlmedia.comEmail: [email protected] in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

You have heard about Gamification, but have you heard about Motivational Design? Motivational Design is like gamification with a purpose - and will take your efforts to the next level!Joining the podcast to talk all about why you need to consider Motivational Design is Jeff Campbell, the founder and CEO of Incentli. He helps event stakeholders increase ROI using gamification and motivational design strategies.We discuss:How to increase event engagement and exhibitor ROI using gamification and motivational design.How do you define gamification and how are you seeing it being used in the event space?What is motivational design and how can it help tradeshows?Jeff's Top Tips:Event professionals - use gamification and motivational design strategies to increase engagement and ROI for all stakeholdersSponsors and Exhibitors - become part of the motivational design framework and generate more leadsJeff's Top Takeaways: Combining gamification and motivational design will:1. Increase tradeshow registrations2. Increase engagement3. Increase exhibitor and sponsor ROI*** SPECIAL OFFER!!! ***10% Incentli discount if you mention you heard about us on this podcast.Contact Jeff [email protected]** Check out our EPISODE GUIDE to quickly find the Trade Show U episode you need! All episodes sorted by Category - visit tradeshowu.biz/episodes**SHARE THE INSPIRATION!**If you enjoyed this show, please go to Apple Podcasts and leave me a review. That would help tremendously in getting the word out and help others to be inspired by Trade Show University. Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Getting the attention of Attendees at Trade Shows, Conferences and Events is tougher than ever. It takes Innovation to stand out from the crowd and make meaningful connections. Discussing Innovative Best Practices for Exhibitors with me on the podcast today is Evan Babins, Events and Marketing Manager for Klir. Evan has an extensive background in event production and team leading. In his experience, he has had the chance to manage event logistics and technical event production for many world class clients like: Nissan Canada, Equitable Bank, Kia Canada, Novartis, and Bristol-Myers Squibb, to name a few. Evan has worked in both the live, hybrid, and virtual event spaces honing his craft as top tier event industry trendsetter. Evan has been included in both BizBash Top 250 Event Professionals and Special Event Magazine’s Top 20 Young Event Pro’s To Watch lists.  We discuss:How to keep attendees coming back to your boothCool technology options for your boothChanging your booth during the showThe importance of Conversions and CadenceStanding out by being differentAnd so much more!Evan’s Top Takeaways:Have an effective Follow-up plan in place and ready to execute Start planning for the next show right awayProgress forward as an exhibitorLeave your attendees with ValueConnect with Evan Babins:Instagram - @evanbabins LinkedIn - https://www.linkedin.com/in/evanbabins/ ** Check out our EPISODE GUIDE to quickly find the Trade Show U episode you need! All episodes sorted by Category - visit tradeshowu.biz/episodes**SHARE THE INSPIRATION!**If you enjoyed this show, please go to Apple Podcasts and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Trade Show University. Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

As show planners, organizers and exhibitors, what should we be expecting from the industry in 2022? To discuss this topic and more I am honored to have on the podcast for a second time Danica Tormohlen - the Content Director, Publisher and Editor-in-Chief for the Society of Independent Show Organizers (SISO). Danica began her career in the trade show industry at EXPO Magazine in 1994, where she eventually served as publisher and editor in chief. After that, she served as editor-at-large for Trade Show Executive for 10 years.We Discuss:What's happening at SISOTrends in the industryDanica's recent trips to PCMA, PGA Show and Winter Fancy Food ShowKey Takeaways:Independent show organizers are moving forward with shows in 2022, despite Omicron. Attendees who are going to shows right now are highly qualified buyers looking for new products and new vendors. Small and medium-size businesses--the lifeblood of the economy--are ready to get back to face-to-face and they are growing their businesses by exhibiting at trade shows.The trade show industry is already seeing growth in Q1 2022, and it's expected to be up year over year for most sectors. The faster that international travel rebounds without restrictions and corporate travel and back-to-the-office strategies are implemented, the faster the trade show industry will grow.Resources to Check Out:SISO CEO Summit in MarchSISO Summer Leadership Conference in AugustAsia CEO Summit in OctoberIf you are an independent show organizer, you will absolutely find value in becoming a SISO member.Contact and Follow Danica:Web site: www.siso.orgEmail: [email protected]: SISO on Facebook, Twitter and LinkedInFollow Danica on Twitter @danicatormohlen or LinkedInCheck Out our Sponsor...Michael Green Food & Wine Entertainment! www.michaelgreen.comMichael creates & hosts Wine & Food Experiences that build relationships and drive sales!From Conferences to Offsites, Michael's high energy presentations are informative, highly entertaining and resonate for Years to come.Find out why CMO firm Chief Outsiders said…Michael does much more than develop events – he creates memorable experiences for his clients and their guests.  His expertise spanned all elements from planning to execution.  What made the events truly special and memorable were Michael’s knowledge, experience, contacts, and flair.  He not only made us look good, he ensured we remained relevant in the eyes of our guests throughout the evening.  Go to WWW.MICHAELGREEN.COM to learn more!**SHARE THE INSPIRATION!**If you enjoyed this show, please go to Apple Podcasts and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Trade Show University. Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the...

The experience we have and the experience we put our attendees, exhibitors and sponsors through is more important to our results than ever! In this episode we discuss How to guarantee success for your trade show experience with Lydia Sugarman, founder and CEO of Venntive.Prior to moving into the online space in 1995, Lydia Sugarman honed her sales skills in diverse verticals, from financial services to travel to entertainment. In the process, she skied the Alps, raced in outlaw bike races in New York, mounted art shows in Moscow and New York, and produced Vin Diesel's first short film. Along the way, she fell in love with email marketing and CRM.We discuss...Surprising statistics about trade showsWhat should you do to not drop the ball on follow-up?How planning for a trade show is like planning for battleAnd much more!Lydia's Top Takeaways:1. Make sure everyone attending knows their responsibilities. 2. Provide training. Selling at a trade show has its own set of rules, strategies, and tactics.Free Guide from Venntive:Download Venntive's free guide with tips for a successful trade show experience, "Before The Show - Trade Show Success Tips" Visit - https://venntive.com/blog/trade-show-successGet in touch with Lydia Sugarman:Web: https://venntive.com Email: [email protected] Phone: 917.445.8637LinkedIn: https://linkedin.com/in/lydiasugarmanTwitter: https://twitter.com/venntiveCheck Out our Sponsor...Michael Green Food & Wine Entertainment! www.michaelgreen.comMichael creates & hosts Wine & Food Experiences that build relationships and drive sales!From Conferences to Offsites, Michael's high energy presentations are informative, highly entertaining and resonate for Years to come.Find out why CMO firm Chief Outsiders said…Michael does much more than develop events – he creates memorable experiences for his clients and their guests.  His expertise spanned all elements from planning to execution.  What made the events truly special and memorable were Michael’s knowledge, experience, contacts, and flair.  He not only made us look good, he ensured we remained relevant in the eyes of our guests throughout the evening.  Go to WWW.MICHAELGREEN.COM to learn more!**SHARE THE INSPIRATION!**If you enjoyed this show, please go to Apple Podcasts and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Trade Show University. Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge!...

Hybrid Events are transforming and growing...and they're the future! Think you know all about them, just think again. Discussing this important topic and giving tremendous insights is Jen Kerhin, CEO of SB Expos and Events.Jen has more than 20 years of experience working with association tradeshows Jennifer has a certification in exhibition management (CEM), certification in meeting planning, CMP, an MBA from the Johns Hopkins University, and substantial executive-level association experience. She founded SB Expos and Event s to support the mission of associations by increasing their non-dues revenue through exhibits, sponsorships, and advertising. We discuss...How are virtual expos working? What does a hybrid event look like?How Hybrid events are making a complete TransformationWhat new opportunities exist for SponsorsAnd much more!Jen's top takeaways: Event technology is transforming into integrated platforms that can handle registration, speakers, expo, in-person and virtual speakers, and LMS. Hybrid expos work best with in-person exhibits and virtual advertising or thought leadership sponsorships. Contact Jen and SB Expos and Events:Website - discoversb.com Email - [email protected] in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Introverts (and you know who you are) can find working or attending trade shows, conferences or events to be a bit stressful and overwhelming. Here are 10 Tips and some encouragement for all the Introverts out there to not just survive Trade Shows, but Thrive! And these are for whether you are working a booth or an attendee!1.     Embrace your fear.  It’s temporary!  It’ll be over soon.  I know it can be stressful to talk to new people.  Know why you’re there. Make connections.  Do demos.  Find new qualified leads. Whatever it is, remember it and embrace it!If you’re an attendee – you have to talk to people.  I have been at shows early on where I didn’t want to talk to anyone so just grabbed literature.  The problem was when I got back and started reading through the literature I had so many questions!  Spent way too much time trying to figure everything out.2.     Be prepared – know your stuff!  Having a script or talking points memorized can help you. Have your opening question ready to say to each person to engage them, and then be prepared to answer their questions.3.     Practice Practice Practice!!  The more you practice, the more comfortable you will be at having those conversations with attendees.  Plus you’ll avoid stumbling over your words and looking not confident.  4.     Have Confidence in yourself and your abilities!  Especially when practicing, See yourself as someone who brings great value to your company and to the attendees.  You have important things to say and people need to hear them! 5.     Know that people want to talk to you.  Everyone at trade shows is there to get results and make connections.  They just don’t know what you have to offer any may not engage with you.  That’s your job!  And if you’re an attendee, it works the same way.  Can’t get the answer to your question if you never ask it!6.     Act your role. Whatever your role is in the company and in the booth, be that person.  And if that’s tough for you in a public setting, well, You’ve heard fake it till you make it.  Kinda like that.My good friend and improv coach Roger Miller told a story about his wife who worked at a restaurant and on Friday nights would wear a nametag that said Sassy. And then she transformed her personality to match that name!What would you put on your nametag to give yourself confidence?  Top expert?  Market leader?  Go to guy? Try it out!7.     Delegate the uncomfortable stuff to others. Put yourself in a position to Win!  Know yourself and know the strengths of the staff.  Figure out the tasks for the show and assign the tasks to the right people. I give a simple and super effective tool to get this done that will help you with every trade show going forward in Episode #2 of Trade Show University – Staffing your booth for success - Listen to Episode 002 Here!8.     Incorporate things that get people approaching your booth.  Find ways to engage that don’t feel uncomfortable or awkward.  Games, giveaways, spinning prize wheels, or even sponsorship opportunities like bingo cards where people have to get a stamp to fill out a card.  Do things that will naturally get people stopping at your booth so you don’t have to worry about engaging as much.9.     Figure out what relaxes you.  Trade shows can be long and stressful, especially for the introvert who has

A question facing every event organizer, sponsor and exhibitor is what will trade shows and events look like post-pandemic? And will we be able to survive all the new protocols within our budget? Today we discuss these topics with industry veteran Maggie Ellison!Maggie Ellison is the Vice President at Creative Marketing Strategies, an experiential engagement agency that has been providing marketing solutions for 40 years. Her previous positions with the Columbus Zoo & Aquarium and Cedar Fair Entertainment were excellent precursors to her role overseeing sponsorship implementation for the Ohio State Fair and the Jazz & Rib Fest and leading creative strategy for hundreds of Fortune 1000 companies.We discuss...How have events changed since the start of the pandemic? What types of events will be successful in a post-pandemic world? How did the pandemic impact event marketing budgets?And more!Maggie's top Take-Aways...Face-to-face, despite a 2-year hiatus from it, is not going away.Creative strategies and unique and memorable connections with audiences will continue to be important marketing strategies for event marketers.Request a "Peace of Mind" Candle at no cost:Visit: http://www.eventmarketingstrategies.com/peaceofmind/Connect with Maggie Ellison:www.eventmarketingstrategies.commellison@eventmarketingstrategies.comTwitter - @marketingmaggsInstagram - maggieellison24 ----------------------------------You Set your Goals - Now get 9 Tips to Hit Them in 2022!Listen to Episode 130 of Trade Show University! CLICK HERE TO LISTEN----------------------------------Get the BEST Results at your Trade Shows this Year! Visit tradeshowu.biz/roadmapMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

At our Trade Shows, Meetings and Events, there are times when things go wrong. VERY wrong! What can seem like Mayhem at the time can turn out to be an innovative success! Proud to have joining the Trade Show University podcast Terry Matthews-Lombardo, author of the new book Meetings Mayhem - Behind the Scenes of Successful Meetings & Events.Terry is a veteran professional meeting planner with an alter ego of an industry travel writer. As a working planner, her clients include association, corporate and incentive programs of all shapes and sizes, and as a writer I maintain an entertaining industry-focused blog where I muse about lifestyles, travel, and detours. Terry takes us into her recently published book, Meetings Mayhem!, which is a humorous but factual look at the serious business of making meetings and events happen.Terry's Top Tips:In this industry, flexibility is key to survival Always have a second act Stay sincere and active in your own network and keep expanding it to new levels You are the author of your own script in lifeTerry's Top Takeaways from the Episode:Stay open to new opportunities but stay grounded in your roots It's not the mountains that we conquer but ourselves [Sir Edmund Hillary] Cut yourself some slack as you have to remember that 100 years from now, All. New. People. Grab Your Copy of Meetings Mayhem!AmazonBarnes & Noble How to Connect with Terry Matthews Lombardo:www.terrysworldtravels.com Email: [email protected] LinkedIn - terrymatthewslombardo FB/twitter/Insta @tmlwrites Get a FREE Tips Guide when you Sign up for the Trade Show U Newsletter!Visit tradeshowu.biz and sign up on the home page!Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

More data is available to exhibitors, sponsors and show planners than ever before. Today we discuss how to use real time data to maximize exhibitor ROI.Jon Kazarian is the Founder and CEO of Accelevents, a leading virtual & hybrid events platform recently recognized as a top 200 fastest-growing private company in America by Inc. 5000. As CEO, Jon is focused on leading the company's vision and helping event organizers and marketing professionals transform their events through innovative technology solutions. Jon actively publishes insights on the events landscape and frequently speaks at industry events.Find out why Jon believes Organizers who coach their exhibitors on how to make the most of their event tech see a 2.5x increase in repeart sponsorship. Get in Contact with Jon Kazarian:[email protected] @acceleventshttps://www.accelevents.com*** Get 52 Top Trade Show Tips! ***Visit tradeshowu.biz and sign up for the weekly newsletter right on the home page! Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

It’s 2022 and that time when we all create goals for the upcoming year.  We are all pretty good at figuring out what we want and what our goals should be.  Maybe even easier when our goals are personal.  ** FIRST - To Put together and set your Trade Show goals, listen to Episode 1 - Setting Your Trade Show Goals! ** SECOND – Get the Trade Show University Ultimate Goal Setting Workbook - FREE!!  Just send me an email to [email protected] and tell me you want the Goal Setting Workbook. No cost!  My gift to you!   9 Tips to help you HIT YOUR GOALS in 2022!!1.     Remember your Why2.    Write down your goals.  There’s power in physically writing!3.     Re-read your goals and remind yourself on a regular basis.  4.     Set milestones5.     Keep a positive mindset6.     Persevere - never give up!!7.     Stay focused8.     Share with those who will help you achieve the goals, and those who will hold you accountable!9.     Reward yourself - We get what we incentivize!Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Is there a way Attendees of Trade Shows, Conferences and Expos can get better results and ROI than others? YES!! And even if you are an exhibitor, at some point you may leave your booth and walk the show - at this point YOU are an ATTENDEE!!Hear this special replay of the interview with Jim Cermak, the host of Trade Show University podcast joins M. Kevin Davis on the Quick Lube Expert podcast!We discuss tips, tricks and strategies to get the most out of every single show you attend! Here are the show notes from the original episode...----------------James Cermak, host of the Trade Show University Podcast, joins M. Kevin Davis to discuss what you should do to prepare for a trade show or convention like iFLEX, as well as tips to help you make the most of the limited amount of time you have.Listen and subscribe to the Trade Show University podcast on your favorite podcast platform, or visit www.tradeshowu.biz.Check out his free “Show Success Road Map” to help you double the results at your next show by visiting: tradeshowu.biz/roadmapConnect with James Cermak on LinkedIn by visiting:  https://www.linkedin.com/in/jimcermak/-----To learn more about how Quick Lube Expert can help you, visit: www.quicklubeexpert.comTo learn more about what M. Kevin Davis has to offer, visit: www.mkevindavis.com------------Get a professional review of your exhibit BEFORE your next show! 100% satisfaction guarantee! Send an email to [email protected] in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

It's not enough to have a good looking booth display, as there could be hundreds of good looking displays at your next event. Your booth design needs to be Memorable! To discuss this important topic, I have joining me Tracey Piechocki, the second-generation owner and marketing strategist of Illustrated Designs. Tracey has degrees in marketing and management and over 25 years of experience in design, marketing, trade shows, and strategy for a wide range of clients.In addition to creating marketing materials, Tracey and her creative team have a passion for designing and fabricating unique interactive displays and larger-than-life product replicas. In this episode we discuss:Some of the mistakes businesses make when it comes to their trade show boothsHow trade show booths will be changing in this digital ageTracey's Top Takeaways:Trade shows should be part of an overall marketing plan and strategy. A good booth design is so much more than nice graphics. Get the Free Trade Show Booth Pre-Design Guide:Click here: https://bit.ly/3cGlrBQ How to contact Tracey and Illustrated Designs:Follow Tracey or Illustrated Designs on Linkedin, Facebook, Instagram, and Youtube. Web: illustrateddesigns.netEmail: [email protected] Phone: (215) 813-6314Facebook, Instagram, Linkedin, Youtube-----------------Get the Top 52 Tradeshow Tips FREE! Visit tradeshowu.biz and sign up for the weekly newsletter!Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

We have so many amazing memories which involve food. You can bring the power of food and wine to create experiences at your events that will build lasting relationships and memories! To join me and share tips is Michael Green - a food and drink and marketing expert, and creative force behind Michael Green Wine & Food Entertainment. Over his career which spans more than 25 years, Michael has supported companies with experiential marketing solutions to build relationships and drive sales. Michael is based in NYC and travels the world for his work. In this episode, we discuss How to better leverage the power of food and drink to elevate your next conference.Michael's Top tips:Make your booth and ancillary experience stand out. Use the power of food and drink to build and reinforce your brand.Leverage the power of food and drink to build relationships and drive sales. Experiences can resonate for years to come.Connect with Michael Green:Website: michaelgreen.com Email: [email protected] in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

One question for exhibitors and show organizers alike is how do I effectively execute a Hybrid event. To help answer this question, I have on Mia Masson, the Content Director at Swapcard, an all-in-one virtual & hybrid event and community platform. Mia lives in Paris and has 4 years of experience in planning and writing about events. She loves to create content and build communities! Mia spends time reading, listening to podcasts and donating to charity organizations in her native South Africa.We not only discuss hybrid events, but also how and why to build communities - taking event audiences and turn them into year-round communities that engage online 365 days a year and how this hybrid business model can help event brands grow their reach and boost ROI.We discuss...1. What's the buzz about hybrid events? Should everyone be jumping on the bandwagon?2. What's the benefit in embracing a 365-day community model instead of just sticking to the old model of once-a-year meetups and events?3. Is technology in events a nice-to-have or is it becoming indispensable?4. Tips for sponsors/exhibitors/sellers to boost their sales at online events and in online communitiesMia's Top Tips:1. Your event needs an all-in-one technology platform that acts like a partner instead of a supplier2. You need to extend the lifecycle of the event - keep the platform open for months before and after the event to boost networking3. Times are still uncertain, so have a plan B and a plan C ready - and always include a technology aspectMia's Top Takeaways:Extending the lifecycle of your event until it turns into a year-round community is the future of events.Without a virtual element to your events, you'll lose business because times are so uncertain that virtual is the only real constant.Connect with Mia Masson:LinkedIn: www.linkedin.com/in/mia-massonEmail: [email protected]: @miamasson1Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

How many businesses are effectively driving trade show attendees - whether in-person or virtual - to their website? Not many! And if you do, how do you maximize the conversion of leads through your site?Proud to have on the mic with me Toccara Karizma - a digital marketing consultant and business growth strategist to some of the world's top eCommerce brands. She is the CEO of Karizma Marketing, Hawaii's top full-service digital marketing agency dedicated to growing elite eCommerce brands online. In this episode we are going to dive into the topic of Website Conversion Rate Optimization. We discuss:What is Website Conversion Rate Optimization and why is it so important?Some top tips to increase website conversionsBenchmark conversion rates website owners should be shooting for Toccara's top tips: 1) Adding a popup form that offers value for lead gen2) Adding a clickable phone number3) Live chat support4) Website Speed5) Mobile-optimized website6) Quick, easy checkout and payment process7) Test Free Shipping if you can8) Trust Badges, Industry Certifications, and Similar9) Reviews10) Google My Business11) Adding a Search Bar12) Professional Photos and Videos that clearly show location, office, product, and similar13) Product Demo videos (if needed)14) "As Seen On"15) UGC if appropriate16) Scarcity Offers17) Simplify choices (for service-based businesses)18) Research large competitor's websites and what they are doingToccara's Big Takeaways from this episode:Make a commitment to implement at least 2 of the strategies we discuss. They are all designed to be actionable and tactile so your listeners can easily take action on what we discuss. Don't dump money into expensive ads before making sure your website is setup to convert. Otherwise you will just waste a bunch of money. Make sure any ad agency you work with is asking you about your website conversion rates, average order value, current lead gen strategy, and similar.Special Referral Offer:If you know someone who may be a good fit for our agency services. You get $1,000 for providing the referral and they get $1,000 off their first month of services. You can learn more at https://www.karizmamarketing.com/refer-a-friend/Contact Toccara Karizma:I am Toccara Karizma everywhere (YouTube, Instagram, Facebook, TikTok, Pinterest, and LinkedIn). Access free marketing content, tips, and trainings at www.toccarakarizma.comSupport Trade Show University!If you have gotten value from any episodes of Trade Show University, please make a small donation so we can keep the value coming! Visit Buy Me a Coffee @ buymeacoffee.com/tradeshowuMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Hi to all my friends in the trade show industry, all the businesses that exhibit at and sponsored trade shows that any person just wide to learn more about these incredible events we call trade show. I suppose conferences and more. I want to welcome you all to a very special Thanksgiving episode of Trade Show University.Very short episode today. I'm Jim Cermak and in the spirit of Thanksgiving, I just wanted to send out some quick thank you's. But I'm the first I'm going to start off with a request. My request to you is this, I want you to take time today to say thank you to someone who maybe you haven't talked with in a while.It could be a friend, family member, somebody who impacted you in some way in your life. Maybe they're a good friend. Maybe you admire their work ethic. Maybe. Teacher who made a strong impact on your life? Whoever it could be. Take time to think about something you're thankful for and who it is as responsible for that.It could be something big can be something little, but something impactful might be something that happened yesterday, or maybe, maybe several years. Okay. Now, once you figure out that person and that thing that impacted you, pick up the phone, call that person, or maybe go visit them, leave them a voicemail, send them a text, do something to contact that person.You will never know how you can make someone's day by just reaching out and making a difference. So be sure to do that. That's my request to you. And I hope that you will take me up on that request. Now I want to send a few quick thank yous in the spirit of Thanksgiving. First of all, I have to thank the almighty God for creating me in love.And I wanted to say thank you to Jesus Christ, his son for saving me and the holy spirit for guiding my path every single day. I need to thank My beautiful bride, Mary Ann for believing in me and my dream, supporting me and supporting this podcast every step of the way. She's just amazing. For my kids, Jake and Brittany, and my son-in-law Bryan for their constant love and support.Thank you guys. I always look forward to our family mastermind sessions together where we, we talk business and just get to catch up as a family.For The trade shows the events, the expos virtual live and hybrid. Thank you for your excitement, your endless opportunities, which initially drew me in and made me such a huge fan.And for your perseverance during this past year, it has been a struggle for the industry, but coming back strong and together, we will emerge stronger. I am so hopeful for that.For all of my guests who invested the time to be part of Trade Show University, while sharing their insights, their tips, their expert advice to help all of us have better shows, stronger businesses.I thank you each and every one of you and for those listening and maybe new listeners go back and check out the amazing library of interviews that we have as I've, I'm just so blessed to have a hat on so many amazing guests, so many amazing. And lastly, but most importantly, I want to thank all of you, my listeners, the trade show professionals.And I like to call you the trade show warriors, the people that battle every day to have an amazing event, they made you make this all worthwhile. I appreciate the questions, the suggestions, the comments that you email in the ratings and reviews you leave on apple podcasts, the comments and likes on social.All means the world to me and why I do it to help make your world better, to help you make your shows better. And of course, a better ROI. So I thank you each and every one of you really from the bottom of my heart, I'm so grateful. So here is wishing you all a blessing, joyous and healthy holiday season for you and your loved ones.And of course, enjoy Thanksgiving and. I hope you all have an opportunity to feast today, keep listening in because we...

A question Show Producers and Organizers wrestle with all the time is...Should we have a Host or Emcee for our Event? To help answer that question is Wendee Lee Curtis, a professional Trade Show and Conference Host and Emcee!Wendee Lee started her career on Broadway, working up to a leading role in the hit musical, Mamma Mia. From there she took the leap to Network TV anchor, and now working stages around the globe as a successful Event Host and Emcee!In this interview we discuss...How to select a good Host or EmceeQuestions to ask a possible HostWendee Lee's encounter with Wayne Brady, and how important Improv isTips for anyone considering becoming a hostAnd so much more!How to Contact Wendee Lee Curtis:LinkedIn: https://www.linkedin.com/in/wendeeleecurtis/Ask her about her on-camera coaching course - Competence on Camera! -----------------------------Help support the Trade Show University Podcast!Go to: buymeacoff.ee/tradeshowuMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

In today's ever changing event world, it's critical to figure out new ways for exhibitors to reach their target audience. To give tips and advice is Erica Bishaf - the Founder & CEO of CampfireSocial, the first-of-its-kind private social network and commerce platform designed for trade verticals. Erica is a 20+ year award winning strategy & insights veteran who has worked for consumer packaged goods companies such as Kraft, Nestle, Kimberly-Clark, & MillerCoors and through her consulting business she worked on strategy projects for associations & event organizers including Freeman, GES, the American Library Association, the Audiovisual and Integrated Experience Association (AVIXA), the Radiological Society of North America (RSNA), the National Retail Federation (NRF), and more. In this episode we discuss: Generating leads through virtual platforms such as communities, marketplaces, and virtual eventsHow exhibitors can maximize their reach when on a virtual platform Tactics to deploy on communities vs. marketplaces vs. virtual eventsErica's Top Takeaways:Content marketing and relationship building tactics will produce more leads and stickier customers. The modern digital audience is more receptive to slow and steady - building relationships over time. Digital platform marketing requires strategy and exhibitors/sponsors should be dedicating the time to formulating in order to maximize their investmentExhibitors should not accept low ROI from their show organizers and should speak up asking for better tools and more support.Contact Erica Bishaf: Email: [email protected]: https://www.campfiresocial.io/Phone: 312.350.5270Don't Miss an Episode!! Subscribe to Trade Show University at your favorite podcast platform like Apple, Google, Spotify, Stitcher, Amazon, Gaana and more!Get Top 52 Trade Show Tips - go to tradeshowu.bizMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

We are discussing Making a Difference at your events today so we can impact events and the environment long term! Proud to discuss Sustainability in Event Planning with Joanna Berens of Joanna Berens Hospitality, and the President, of the Sustainable Events Network, Florida & Caribbean. Joanna's hospitality and event career spans more than thirty years, working in the DC, New York and Miami markets. After 13 years with Starwood Hotels, Joanna opened her own third-party site selection and logistics company, Joanna Berens Hospitality, Inc. in 2006. Her passion for food waste began in 2016 when she tried to donate leftover food from a conference which lead her to become Zero Food Waste Chair.Topics discussed in this episode include:The low-hanging fruit to implement sustainability practices into one's eventWhat is food rescue and zero food waste?What are other sustainability initiatives that can be implemented into event or trade show management?What are the UN Sustainable Development Goals?How does an event planner or vendor get started in implementing sustainability practices? Joanna's Top Takeaways:Sustainability practices in event management are necessary to keep OUR industry sustainable!Taking steps towards sustainability need not take alot of time; just get started - the rest will follow.Consider joining SENFC and getting involved! www.senfc.orgContact Joanna Berens:LinkedIn: https://www.linkedin.com/in/joannaberens/ Email: [email protected] in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

It's one thing to be branding your business, but if you want effectiveness you have to make sure your audience is ready to take in your message and branding. One powerful method to prime your audience is through Play.Nobody knows play better than the duo behind Energizing Events - Paul Miller, national touring comedy juggler, and Dawn Daria, award winning author and educator, promote play with a purpose. Whether the goal is mindfulness & wellbeing, an energized audience, or a supercharged sales presentation, their Flop Balls and Floposophy are an ideal tool for engaging and enriching.Topics we cover during this episode are:Create a playful experience for audiences to prime them for your pitch/messageWhy is play important?Does it work for all audiences?How can games and contests be used to bring people back to your booth?Paul & Daria's Top Tips:Model and create space for it - if you’re not willing to be vulnerable, authentic, and in the moment - your participants won’t beConnect the experience to key selling points/call to action - otherwise your creating good energy and buzz around your booth which they may remember, but it won’t lead to salesKeep your own energy fresh in order to be able to do all of the above - get sleep, eat well, stay hydratedThe top takeaways: 1. Play reduces barriers and opens people up to authentic, emotional connection. 2. We learn by doing - not just listening; how can you engage people in an experience at your booth?How to Connect with Dawn and Paul:[email protected]: https://www.linkedin.com/in/dawndaria/Paul: https://www.linkedin.com/in/justpaul/Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Brian Scott of Cleartone Consulting and Heather Holst-Knudsen of H2K Partners are experts in the technology space in the events industry. Together they have formed TechMatch to help business leaders and associations transform their results.In this episode we discuss Digital Transformation and Digital Acceleration within the Association/Events Industry.Some of the topics covered include:Changes occurring that are driving a need for digital transformationTechnology advances that have effected the industryThe biggest challenge to associations/event organizationsIs Digital Transformation just a technology thing? How has Covid affected the need for transformation? Was Covid just a bump in the road and the industry is headed back to it's standard state? What about customer journeys? Top 1-2 takeaways you have for the listeners: If you don't actively engage in a digital acceleration strategy, you risk completely losing relevance in the near future. There is no time in the future where it will get easier to address.Special offer from TechMatch:A free consultation call to review your organization's situation and our process.How to Contact:techmatch.coBrian Scott - [email protected] Holst-Knudsen - [email protected] in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Here's 5 super effective Trade Show Tips that NOBODY is talking about! Some may even ruffle some feathers! Let's get to them, but first...Be sure to register for the weekly Trade Show University newsletter - go to tradeshowu.biz to sign up! Also - please leave a Rating and Review on Apple Podcasts!#1 -- Get the attention of people who are not looking at youWe don’t want to bug people, especially if they’re looking away right?You need to change that mindset!  Why are you as an exhibitor at the show?  To get business!Why do you think the attendees are at the show?  If it’s a B2B show, they are there to do business! How many times do you think people will walk past your booth?  You don’t know!!  Assume it’s ONE – one time only.What if I told you at this show, your biggest customer ever will be there – you just haven’t met them yet.  But it’s up to you to find them.Just say “Excuse me” to get their attention, and then ask them a quick qualifying question.  That could be your next client or even your biggest client ever!  And if you let them walk by, you may miss them – or even worse, your competitor may get them!#2 -- Don’t bring ALL your stuff or literatureKeep your booth simple and clean.  You don’t need samples of all your products or literature.The more options and things you give people to look at they’ll get confused.Studies have shown that too many choices cause confusion and lead to a higher percent of people not making a choice.Plus your staff will be more focused as well.  They will be able to find what they need and answer questions more quickly.#3 -- Your booth and everything in it is a crutch Don’t get me wrong – having a great looking booth and wonderfully designed literature and giveaways are fantastic to have.  But they are just gravy on the biscuit like my good friend Jamie Smith from Atlanta says.But let me ask you – how many awesome looking booths do you see at some of the big shows?  A lot!  And how many do you stop at because they have an amazing booth?  Probably not too many.What if like in tip #1, someone isn’t looking at your booth when they’re walking by?  Or maybe they take a glance and decide they don’t want to stop?  Don’t let them decide based on a split-second of information!  They may be passing by the one booth they need to stop at!Here’s the bottom line – YOU and your staff will be the determining factor of whether or not your show is a success.  That’s why I say your booth and everything in it is a crutch.  Engaging with people is the key!#4 -- Take a selfie with attendeesWant more exposure during and after the show?  Take a selfie with someone you just had a great conversation with that is qualified.  And put it on social media.Tag them and encourage them to share it as well!  Can get some great posts, new followers, and get a lot of shares!#5 -- Speed is your secret weaponWant more leads or demos or sales?  Go faster!It’s like the old sales adage – it’s all a numbers game. You’ll get more results if you do more.And the best way you can do more is to go faster.You just finished up a conversation with an attendee. Engage the very next person you see! Put the power of speed to work!  Engage as many people as you can as fast as you can and you will be amazed at the results you can...

In this episode we discuss how sponsors can use gamification to offer value and pre-qualify an attendee and sponsor match.After being fired in 2017, Adam Haesler knew he needed to find his core values, like a life compass, which helped him find events! His core values are potential, which means continuous improvement, and community, helping each other pursue a collective potential. Today, Adam is Chief Experience Officer for Engamio, a Gamification company.We also explore…What is gamification? What is the Zeigarnik Effect, and what does it have to do with gamification? How will gamification help me get more leads? A framework for using gamification to drive pre-qualified leads to sponsor landing pagesAnd much more!Adam’s Top Tips:Know the outcome you want to accomplish and work your way backward to the gamification, not the other way around. Use gamification to provide value in the form of learning for attendees that they can use with or without your product or service. Wrap it all in a story to make it an experience!Make sure the outcome is directly related to the learning the attendee will experience in the gamification. How to Contact Adam Haesler and Engagio:Website:  engamio.comEmail:  [email protected]: https://www.linkedin.com/company/engamioMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

As a CMO (Chief Marketing Officer) or the head of marketing for your organization, you have to look at trade shows, conferences and live events in a whole new way today thanks to the pandemic. The landscape has clearly changed everything! To help guide the way, I have brought on Devin Cleary, the VP of Global Events at Bizzabo. Devin is a top-performing event producer and passionate marketing executive with over 16 years’ experience leading the creation and active management of diverse experiential marketing programs for B2B, nonprofit and consumer markets. He holds a proven track record strategizing and executing world class in-person, virtual and hybrid events.In this episode we discuss...How can CMOs can prep for this new era of events? How can event professionals and CMOs best collaborate during this time? How will in-person sponsorships be a tougher sell than ever before? How the event marketing landscape has changed over the last 5 to 10 years?Devin's top takeaways:Well-designed hybrid events deliver personalized experiencesBy adding in virtual elements to in-person events, participants can consume content on their schedule, giving them more agency in their own event experience.Connect with Devin Cleary of Bizzabo:Email: [email protected]: https://twitter.com/DevClearyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Introducing the 100% rule.  This is something that can have a huge impact on our Life and our Trade Shows.  If you can get your team, and yourself to follow the 100% rule, you will notice a huge improvement in your results.  I absolutely guarantee it!Okay – now let’s talk about the 100% Rule.This may be a bit controversial.  There is no such thing as a balanced life.  That is a false ideal.Anyone who has a newborn knows this.  They demand more of your time.  It’s just that simple.And how about when we have to travel to work a trade show?  Unless your spouse or partner comes with you, pretty hard to have balance when you’re out of town for a few days.In marriage, it’s not 50/50.  It’s 100/100.  Same in family.  We have always had the rule of no phones at the dinner table.  We’re here together, let’s talk. Let’s find out about each other’s day. Keep communication strong.  Be 100% in the moment there with each other.That’s why I call this the 100% rule.  In whatever you’re doing, be in 100%.For business, our jobs, and of course for Trade Shows you have to have the exact same mindsetSo how does the 100% rule play out in our trade shows, conferences and events?Know why you are there – to build relationships, get leads, write orders – hit your goals!Be there 100% while the show is going on Put your phone awayBe active.  Engage with attendees.Go to the networking events, and really networkPlay full out!  When that show is over, it’s over.  The time for creating opportunities is over.  You can only follow up with the people you connected with.  If you don’t have a big list that lights you up, then that’s on you.  You don’t have the opportunity to go back and engage with the attendees who walked right by your booth.  You can’t meet that potential client at the networking event because you chose to skip it to go out for a night on the town. o   You want to maximize your results?  You want to double your leads?  You want to make more money?  Live by the 100% rule.  Be all in and take advantage of every opportunity you can!I hope this episode helped!  Let me know!  Drop me an email or a message on LinkedInConnect with host Jim Cermak:Email: [email protected]: https://www.linkedin.com/in/jimcermak/ Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

With all the exhibits at a trade show, how do people remember your exhibit? Create a memorable experience and you will stand out! To talk about this topic is Lynn Edwards, owner of Proper Planning! Lynn brings over 30 years and a wealth of experience to event management. Lynn and her team provide a comprehensive and efficient method for producing innovative events across the country.Lynn is experienced in overall event strategy, creative event design, event marketing, sponsorship development, contract negotiations, vendor management and overall meeting production.Lynn says it is time for Re-imaging Trade Show Experiences!She answers these powerful questions:What is the biggest change you expect coming out of Covid for Trade Show experiences?How has the virtual event impacted in-person events moving forward?What some new opportunities that will exist as we move into hybrid event?There is a window here and now to re-image how we do Trade Shows, don't miss it.Connect with Lynn Edwards:Email: [email protected]: https://www.properplanningteam.com/LinkedIn: https://www.linkedin.com/in/lynn-edwards-20155b4/Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Trade Shows and Events can be a big part of the Marketing mix for a lot of companies. And Marketing plays a HUGE part in the success of your shows! So in this episode, we bring in a lot of Marketing basics you need to consider. Joining me on the podcast to share in all the Marketing fun is Bryan Lefelhoc, Director of Sales for Spire Marketing, a marketing firm with three locations serving Northern Ohio, in Ashland, Tiffin and Medina. Bryan also hosts the "Dash of Grit" Podcast. Formerly, he was Sales Manager with iHeart/ClearChannel Communications radio.Some of the topics we cover:What are mistakes people seem to make at Trade Shows? What seems to happen at every "successful" trade show? How can you make a trade show video one that people want to stop and watch?Bryan's top tips:Let your current customers know where you'll beInvite leads to the show with a free drink coupon or something when they get thereAutomate your follow up to optimize your lead potentialDon't make your trade show video about you, make it about your customerHave a follow up plan to last as long as the buying cycle does.During follow up, educate...don't sell. Create a video that shows how your product solves your customers problems...not about your company.Get in touch with Bryan Lefelhoc:Direct line: 419-496-3525Email: [email protected]: www.spiread.comLinkedIn: https://www.linkedin.com/in/bryan-lefelhoc-965a2532/Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Teams win Championships by being better at the Basics than everyone else. And your company can WIN your Trade Show by Mastering the Basics!If you really focus you and your team on getting back to the basics, you can achieve Champion-level Success!So what are the Basics of Trade Shows?  The basics are the difference makers!  It’s not your booth layout or design, your giveaways or anything like that.  Those are all important, but may stay the same from show to show.The basics are all about working the show.  Your staff.  Moving the needle!So there’s 5 basics.1.     Determine your Metrics.  You have to be measuring the right things!  There’s a difference between scanning badges or collecting business cards, and getting qualified leads or writing orders!2.     Set SMART Goals – Specific, Measurable, Achievable, Relevant, Time-based. Go back and listen to Episode 1   BONUS – send me an email with GOALS in the subject line and I’ll send the exclusive Goal Setting Workbook 3.     Choosing your booth Staff – Listen to Episode 2 for Exercises for picking the right people to work, and what to do if it’s just you working your booth4.     Training your Staff – Listen to Episode 3 to learn the 12 things to train your staff on! Never assume your team knows how to work a show.  They may know all about your company, your products and services, but there are specific things you need to teach them to work the show. 5.     Creating your Booth Flow – this is the magic. This is orchestrating the customer journey through your booth.  And it works even if you have a table top display and you are working by yourself! As an attendee, can you think of having a journey through a booth?  Probably not. It’s not too common!  The booth flow is a difference maker!  Listen to Episode 4 to learn all about a booth flow and how it can make the difference for your next show.If after listening you feel you need more help or guidance, schedule a free 20-min call with me to discuss your show! Head over to Tradeshowu.biz/roadmap to schedule your call and learn more about this powerful program!Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity