Sign in

Business
Brittany Green
The Way is a weekly podcast diving into the ever-changing world of legal business and marketing. Join us as we explore the latest trends, hot topics, and innovative ideas making waves online. Best Era, a consulting company dedicated to empowering legal professionals, will guide you through these discussions, sharing their unique insights and expertise to help you build a thriving practice. Whether you're a seasoned attorney, a law firm marketer, or just starting your legal career, The Way will equip you with the knowledge and tools you need to succeed in the modern legal landscape.
Total 6 episodes
1
Empowering Paralegals: The Key to a Firm’s Growth

Empowering Paralegals: The Key to a Firm’s Growth

In this episode of The Way with Best Era, Ryan McKeen sits down with Marisa Rua, the newest member of Best Era, who will be leading training and guidance for paralegals. Together, they discuss the often-overlooked importance of structured training within law firms and how this essential step can accelerate a firm’s success. Ryan and Marisa share their insights on why investing in paralegal education creates a more efficient and empowered workforce, and how firms that prioritize this training are better positioned to grow and thrive. Whether you're a law firm owner or a legal professional, this episode is packed with valuable tips on building a strong, capable team from the ground up. Learn all about our upcoming offerings at Best Era from our planners and card decks to our consulting subscriptions! If you're interested in joining our Slack Community it's cheaper than a cup of coffee a day! You can join for $3 a day by visiting ⁠⁠⁠https://mailchi.mp/bestera/welcome-to-your-best-era⁠⁠⁠.
18:4318/11/2024
Delegate to Elevate: Finding the Right People for Your Business

Delegate to Elevate: Finding the Right People for Your Business

In this episode of The Way with Best Era, Ryan McKeen and Brittany Green share their insights on hiring the right team for your growing business. Learn why delegating tasks is crucial to staying focused on the bigger picture and how prioritizing character over experience can help you find the perfect candidates. Ryan and Brittany also dive into their experience working with Get Staffed Up, a company that helps law firms hire highly skilled virtual paralegals and assistants from outside the U.S. If you're looking to build a cost-effective, reliable team, Get Staffed Up could be the solution you need. Check out more about their services here and start delegating your way to freedom! Learn all about our upcoming offerings at Best Era from our planners and card decks to our consulting subscriptions! If you're interested in joining our Slack Community it's cheaper than a cup of coffee a day! You can join for $3 a day by visiting here. Want your own Bluebird Cafe listening experience? Check out Brittany's Spotify playlist from her night at The Bluebird Cafe here.
36:4816/10/2024
I'm The Problem, It's Me. Part 2

I'm The Problem, It's Me. Part 2

Join Ryan McKeen and Brittany Green of Best Era, LLC as they wrap up this two-part series discussing the biggest challenges law firm owners face. In this episode, they dive into how growing your firm requires stepping out of your comfort zone, from hiring the right people to investing in your business to make your workload lighter. They also share insights into how these steps will ultimately lead to greater success and profitability. Learn all about our upcoming offerings at Best Era from our planners and card decks to our consulting subscriptions! If you're interested in joining our Slack Community it's cheaper than a cup of coffee a day! You can join for $3 a day by visiting ⁠⁠https://mailchi.mp/bestera/welcome-to-your-best-era⁠⁠.
30:0702/10/2024
I'm The Problem, It's Me. Part 1

I'm The Problem, It's Me. Part 1

Ryan McKeen and Brittany Green of Best Era, LLC are bringing you a two-parter about the two main problems they see lawyers and law firm owners encounter when it comes to operating their law firms successfully. This week we're digging into why law firm owners are often their own worst enemies when marketing their firm. Learn all about our upcoming offerings at Best Era from our planners and card decks to our consulting subscriptions! If you're interested in joining our Slack Community it's cheaper than a cup of coffee a day! You can join for $3 a day by visiting ⁠https://mailchi.mp/bestera/welcome-to-your-best-era⁠.
01:07:4604/09/2024
Filevine Futurists: Slack Community Exclusive

Filevine Futurists: Slack Community Exclusive

This week we've decided to release the audio from our call with the Futurists at Filevine for all to hear. Because what they had to say is too good to keep it locked up. If you want access to more exclusive content like this you can join our Slack Community for $3 a day. You can sign up at bestera.io. The Futurists Team discussed some of the cool things they are working on right now for Filevine users, and teased what they have planned for the future. We talked about real-life applications that lawyers are dealing with in their firms right now, and the implications of using AI vs. not using AI in your practice. The Futurists help us understand how AI works and explain it in a way that gives us more context into the meaningful ways we should be incorporating it into our businesses while emphasizing why the importance of human contact is never going to go away. --------------- Hosted by Ryan McKeen of Best Era, LLC Learn more at bestera.io
53:4609/08/2024
Introducing The Way: How We Got Here And Where We're Going

Introducing The Way: How We Got Here And Where We're Going

We're Ryan McKeen and Brittany Green of Best Era, LLC and we're here to bring you a podcast about everything that's happening on the business and marketing side of legal today. But we couldn't start there without deciding on a name for our podcast first. So, join us as we brainstorm and decide on a name. (Spoiler alert: it's not hard to figure out what we went with.) Then we dive into who and what Best Era is, and how you can join us on this journey. Our first offering has been a thriving Slack Community that also happens to have a big Wordle following. And learn what else Best Era has in store. If you're interested in joining our Slack Community it's cheaper than a cup of coffee a day! You can join for $3 a day by visiting https://mailchi.mp/bestera/welcome-to-your-best-era. --------------------- Links to mentions in our episode: Marketing Superpowers by Jon Davids
41:2301/08/2024