Are you overcomplicating your videos? Great editing software comes packed with features that can transform simple videos into an all-singing, all-dancing production. But just because those features are there doesn’t mean you have to use them… Sometimes less is more. Matt Pierce dives into the art of simplicity in video production in this week’s episode of The Visual Lounge. He discusses the fine line between simple and simplistic, and how you can rethink each step of the video creation process.But don’t worry. Simplicity doesn't mean boring! Matt shares insights on how to create elegant, impactful videos without overwhelming your audience. Learning points from the episode include:00:00 - 00:43 Introduction00:43 - 03:23 What we can learn from Notion’s videos03:23 - 06:31 How to focus on the right things06:31 - 09:21 How to decide what should and shouldn’t be in your videos09:31 - 10:48 The trick to making your wording simpler10:48 - 13:20 How to make your videos simpler in the editing room13:20 - 14:29 Why simple doesn’t mean boring14:29 - 16:02 How a simple approach to videos helps you make patterns for future videos16:02 - 17:28 What we can learn from other videos17:28 - 19:17 Ask yourself this important question19:17 - 19:52 OutroImportant links and mentions:Notion’s Video: https://youtu.be/vH3Rp3wky-U?si=khf1-ZX5zF0zwUVc

The success of any instructional piece of content is in how well the information is retained, memorized and actioned. After all, we want the lessons we teach to have an impact. So, if you want to level up your instructional design skills, you need to know how people actually learn first and foremost.In this episode, we revisit a fascinating discussion with Julie Dirksen, Learning Strategy Consultant at Usable Learning and author of two brilliant books, Design for How People Learn and Talk to the Elephant: Design Learning for Behavior Change.Julie joined us back in episode 138 to talk about how instructional designers can tap into the psychology behind learning to make more effective content. She talks about the importance of getting to know your audience and receiving feedback to make sure you’re on the right path. We hear how she first got into instructional design, how she defines success, and her top tips for instructional designers to continue honing their craft. Julie also shares more about her book and recommends some great resources that inspired her. Since coming on the show, she’s released her new book, so be sure to check out all the links below.Learning points from the episode include:00:00 - 03:06 Introduction03:06 - 05:51 How Julie got started in instructional design05:51 - 09:59 Defining success in learning design09:59 - 17:20 One tip for image and video in learning design17:20 - 18:28 Ad break – check out the Video Viewer Trends report 18:28 - 21:21 Julie explains her book21:21 - 25:24 What trips people up in learning design?25:24 - 32:00 Simple vs cursive fonts and keeping learning design clear32:00 - 35:40 What learning design pros need to improve on35:40 - 39:48 The resistance to practice design 39:48 - 46:17 Are different learning styles a myth?46:17 - 50:51 Where Julie turns to for self-development50:51 - 52:12 Where to learn more about Julie’s work52:12 - 53:08 Julie’s final take53:08 - 53:39 OutroImportant links and mentions:TechSmith Academy: https://academy.techsmith.com/ Book by Clark Quinn: https://www.amazon.com/Millennials-Goldfish-Other-Training-Misconceptions/dp/1947308378Connect with Julie on LinkedIn: https://www.linkedin.com/in/juliedirksen/Usable Learning: https://usablelearning.com/Design for How People Learn: https://www.amazon.com/Design-People-Learn-Voices-Matter/dp/0134211286Talk to the Elephant: Design Learning for Behavior Change: https://www.amazon.com/Talk-Elephant-Design-Learning-Behavior-ebook/dp/B0C7ZFRRFH2024 Video Viewer Trends Report: https://www.techsmith.com/2024-video-viewer-trends-report.html

Matt Pierce dishes out exciting updates for Camtasia 2024 in this mini episode. Enhanced functionality around dynamic captioning plus new color labels for the timeline are two features that will help to make your editing experience a lot smoother – something we can all get behind!He also teases an upcoming video mastery workshop at DevLearn in Las Vegas, a great opportunity for those looking to level up their video skills.Matt tops off this short episode with an important reminder about the power of practice. Great tools and workshops can help you improve your video creation skills, but consistent practice is essential. There's no shortcut to success, even in the age of AI, and the effort we put into honing our craft is what makes it all worthwhile.Learning points from the episode include:00:00 - 01:30 Announcing the new minor version of Camtasia 202401:30 - 02:28 TechSmith’s video mastery workshop at DevLearn02:28 - 05:46 The value of consistent practice and why there’s no quick path to success05:46 - 06:20 OutroImportant links and mentions:Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/Check out Camtasia 2024: https://www.techsmith.com/camtasia/DevLearn: https://devlearn.com/

Have you ever needed a great story to help with your training? This episode focuses on the power of storytelling with Rance Greene, the Founder of School of Story Design and Needastory.com. Host Matt Pierce and Rance explore the essential elements of compelling stories, including conflict and relatable characters, and how they can be used to drive behavior change in training. Rance shares practical tips on using visuals effectively and provides insights into creating engaging characters and scenarios, even for technical topics like system rollouts. Whether you're an instructional designer, L&D leader, or an entrepreneur, Rance's tips in this episode will help you become a better storyteller and improve your training outcomes.Learning points from the episode include:00:00 - 02:18 Introduction 02:18 - 06:07 The power of visuals in storytelling06:07 - 08:22 Common mistakes in storytelling08:22 - 13:17 Creating relatable characters and strong conflict13:17 - 18:02 Using stories in systems training18:02 - 24:59 Visuals in eLearning24:59 - 27:55 Naming characters in your story27:55 - 31:32 Speed round questions31:32 - 33:29 Conclusion and final thoughtsImportant links and mentions:Connect with Rance on LinkedIn: https://www.linkedin.com/in/rancegreene/School of Story Design: https://www.schoolofstorydesign.com/Subscribe to Rance's YouTube Channel: https://www.youtube.com/@rancegreene

You asked, and we’re here to answer! Host of The Visual Lounge Matt Pierce has collected some of the most burning questions video trainers have about the art and science of making great videos.Ever wondered how to coach a camera-shy subject-matter expert to shine on screen? Matt's got you covered with tips that'll turn even the most reluctant expert into a video pro. And for those battling with stubborn colleagues who think they know better than the "rules of video," fear not! Matt shares diplomatic strategies to work with differing opinions without rocking the boat. We also address whether to update or remake outdated videos, why talking heads seem to dominate videos, and how to think about video analytics like engagement and viewer retention. Matt also gives his take on whether you really need to drop thousands on a new camera to make a great video.Learning points from the episode include:00:00 - 01:56 Introduction01:56 - 06:00 How to make subject-matter experts feel comfortable on camera06:00 - 08:35 How to work with differing opinions on how to make a great video 08:35 - 12:03 Should you update or remake older videos?12:03 - 14:47 Why are talking head videos so popular?14:47 - 16:59 How to think about data analytics 16:59 - 20:15 First 5 seconds are critical for engagement20:15 - 25:14 How to make videos engaging 25:14 - 27:05 What equipment is really needed to make a good video?27:05 - 30:04 How can you get colleagues to understand the power of pre-planning? 30:04 - 30:16 OutroImportant links and mentions:Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/Video Viewer Study: https://www.techsmith.com/2024-video-viewer-trends-report.htmlTechSmith Academy Course with Info About Metrics and Data: https://academy.techsmith.com/path/basics-of-screen-recording/screen-recording-basics-publishing-and-analytics

Who is your audience and what do they need? Whenever we create content, this should be top of mind. Whether we’re creating something fun and entertaining or educational and skill-based, our audience’s response and experience are the ultimate measure of success. But what do people want to see in videos? The good news is you don’t have to guess! We look at what the average video viewer prefers in our Video Viewer Trends Report each year to get an up-to-date picture of how people are responding to video content in the here and now. This year, we surveyed over 1,000 people and asked all the key questions any video creator wants to know, including how long videos should be, what the most important elements of a video are, where they watch, why they watch (and stop watching) and even what they think about AI tools used to create content. In this episode of The Visual Lounge, host Matt Pierce breaks down some of the top findings to help you create content that people respond to. Download the full report in the link below for free, or tune in for an overview of video viewer trends. Learning points from the episode include:00:00 - 02:20 Intro to the new Video Viewer Trends Report02:20 - 03:42 Why video is a preferred medium for consuming content03:42 - 04:52 What types of videos are people watching?04:52 - 05:45 Where and how often are people watching videos?05:45 - 09:20 The top reasons people watch videos 09:20 - 11:02 Why video creators need to know this data 11:02 - 15:10 How long should a video be? 15:10 - 19:09 Why people want short vs. long instructional videos19:09 - 22:44 The most important video elements that keep people watching 22:44 - 25:59 Which elements of videos are most important to viewers? 25:59 - 28:25 The most common reasons people stop watching videos (the good and the bad)28:25 - 30:24 What viewers think about AI in video creation30:24 - 34:29 Why TechSmith makes this report and what else you can learn if you download it34:29 - 36:41 OutroImportant links and mentions:Download the 2024 Video Viewer Trends Report: https://www.techsmith.com/2024-video-viewer-trends-report.htmlConnect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/

Let’s face it, talking to a camera is not something that comes naturally to anyone. And it can be daunting to look at that lens and come up with something coherent, energetic, and valuable to say once you hit record. But just like many things in the world of video, it’s a skill you can learn and this episode breaks down how to improve your on-camera presence.Joining the podcast is Meredith Marsh, an awesome video creator who helps people get better on camera and grow their audiences through her online courses and YouTube channel. She breaks down her top tips for looking, feeling, and speaking better on camera—whether you’re a YouTuber or creating corporate videos at work. We hear about her approach to editing and the BFF framework she uses to turn rough footage into high-value content that her audience loves.Learning points from the episode include:00:00 - 01:42 Introduction01:42 - 03:03 Meredith’s top tip for improving how you use video03:03 - 05:19 Why people struggle on camera 05:19 - 09:55 Where to start if you want to appear on camera 09:55 - 14:59 Meredith’s framework for making the editing process easier 14:59 - 17:10 Advice for those who are not confident on camera17:10 - 25:13 How to manage your energy when filming videos 25:13 - 29:00 Speed round questions29:00 - 30:00 Where to learn more and connect with Meredith30:00 - 30:32 Meredith’s final take30:32 - 31:16 OutroImportant links and mentions:Connect with Meredith on LinkedIn: https://www.linkedin.com/in/meredithpaynemarsh/Meredith’s Websites: http://meredithmarsh.co/ and http://vidpromom.com/Follow Meredith on Instagram: https://www.instagram.com/meredithmarsh.coSubscribe to Meredith's YouTube Channel: https://www.youtube.com/@meredithmarsh

Let’s get those creative muscles working! The secret to great learning content is just as much about creativity in your messaging as the content itself. How you deliver your content is key to that information being absorbed and remembered, so don’t be afraid to get a little creative. In this episode, host Matt Pierce sits down with Tim Slade, Founder of The eLearning Designer’s Academy and renowned expert in visual communications. His top tip for creators using images or videos? Tap into your creativity. Remember when you were a kid and could dream up just about anything? Don’t lose sight of that! As adults, many of us lose the natural creativity and imagination we explored as kids, but Tim explains that we can tap into that again by trying something a bit different (and being okay if it doesn’t work out). Tim shares how he uses modern tools to bring his imagination to life and how he gets inspiration from just about anywhere he looks, from TV commercials to ads at airport kiosks. He explains why he approaches animation design like a theater production, seeing each little element as its own character telling a story. Tim offers some great insights into his processes, why he values simplicity, and how he gauges whether his work will be effective. We also talk about the elephant in the room… AI and its impact on learning design. Tim cautions us against over-reliance on AI and explains that human creativity is what will really set your design apart. Learning points from the episode include:00:00 - 00:23 Introduction00:23 - 01:55 Tim’s top tip for getting better at using images or video01:55 - 03:40 Why sometimes simple tools are the best way to bring your imagination to life 03:40 - 05:33 How Tim finds inspiration everywhere he looks05:33 - 07:17 Tim’s balanced method of using repeatable processes and new ideas 07:17 - 09:02 How to know when to stop – the signal vs. noise test 09:02 - 10:27 How to assess whether your work will be effective or not 10:27 - 12:41 The role of AI in learning design and why it’s no replacement for creativity 12:41 - 14:35 Tim’s advice on experimenting with new ideas 14:35 - 18:18 How to find the time to play with new ideas 18:18 - 21:35 Speed round questions 21:35 - 22:17 Tim’s final take22:17 - 23:11 OutroImportant links and mentions:Connect with Tim on LinkedIn: https://www.linkedin.com/in/sladetim/The eLearning Designer's Academy: https://elearningacademy.io/Subscribe to The eLearning Designer's Academy YouTube Channel: https://www.youtube.com/channel/UC2CE3YBPX53oeKVsiTbhX2w?sub_confirmation=1

Did you know that humans process visual information 30 times faster than blinking? And that we’re far more likely to remember things we see than things we hear or read?In other words, there’s a good reason that marketing and educational content have become so visual-centric. Visual content is the very best way to get your audience to consume, understand, and retain your message. But how do we make sure we’re using visuals effectively? Joining this episode of The Visual Lounge is Nicky Pasquier, a marketer, YouTuber, and certified Canva whizz. She explores how to tie your visual content closely to your business and branding aims, and explains what brands often get wrong about visual content. We also hear about her process of using Canva and TechSmith tools to create consistently great imagery for her brand. Learning points from the episode include:00:00 - 02:34 Nicky’s top tip for using visuals effectively 02:34 - 03:48 Nicky’s advice for staying consistent with visual branding 03:48 - 06:16 Why businesses are still struggling with visual branding 06:16 - 07:53 How to find a balance between entertaining content and content that drives results07:53 - 09:27 How businesses can create more effective content 09:27 - 14:37 The role of emotion in images and videos 14:37 - 16:58 Common pitfalls for using images consistently16:58 - 18:20 The role of color in visuals 18:20 - 21:30 Advice for learning about the psychology of color21:30 - 23:09 How color fits into Nicky’s content23:09 - 24:50 Speed round questions28:38 - 29:52 How to connect with and learn more about Nicky’s work29:52 - 31:09 Nicky’s final take31:09 - 32:17 OutroImportant links and mentions:Connect with Nicky on LinkedIn: https://www.linkedin.com/in/nickypasquierFollow Nicky on Instagram: https://www.instagram.com/nicky.pasquierVisit Nicky's Website: https://www.nickypasquier.comSubscribe to Nicky's YouTube Channel: https://www.youtube.com/@NickyPasquier

What does it take to design a software certification program that remains relevant even when that software gets a fresh update? In this episode of The Visual Lounge, Jeff Batt, the Owner and Content Author of Learning Dojo, shares his journey to create Camtasia's certification program. Jeff talks about the challenges of maintaining a certification program and making sure videos can be easily updated after feedback and software tweaks. His method involves a modular approach to content, where videos are designed as independent modules rather than a linear sequence. This method allows for easier updates and additions without disrupting the entire training flow. While embarking on this project, Jeff learned the value of scripting videos, explaining how it not only helps ensure they’re concise but also makes it easier to update them so they’re relevant and valuable for learners. Learning points from the episode include:00:00 - 02:25 Introduction02:25 - 03:28 Jeff’s top tip for using images or video in your work03:28 - 07:28 Where to begin when creating a certification program07:28 - 10:20 Advice and guidelines for creating a certification program 10:20 - 14:02 What Jeff learned by working on the Camtasia program14:02 - 17:15 Processes to make sure you can replicate your work when updating videos17:15 - 19:40 Why Trello is Jeff’s secret weapon for staying organized 19:40 - 22:13 Jeff discusses the type of videos he was asked to create 22:13 - 25:23 How Camtasia helped the creation process25:23 - 31:30 How he helped to redesign the quizzing aspect of the program31:30 - 35:32 Speed round questions35:32 - 36:23 How to connect with Jeff36:23 - 38:02 Jeff’s final take 38:02 - 39:07 OutroImportant links and mentions:Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffbatt/Follow Jeff on X: https://x.com/JeffBattLXDLearning Dojo: https://learningdojo.ninjaSubscribe to Learning Dojo’s YouTube Channel: https://www.youtube.com/@LearningDojoCamtasia: https://www.techsmith.com/camtasia/

How do you know if your video content is genuinely resonating with learners, or is it just another piece of corporate training that gets lost in a busy day? In this episode of The Visual Lounge, host Matt Pierce sits down with Richard Fleming, a seasoned filmmaker and learning designer for his company Sage Media, to dig into what truly makes effective content. Richard explores the need for videos to make an emotional impact to influence learning and decision-making and why understanding the feelings you want to evoke in your audience is crucial for learning design.Richard introduces the concept of the self-determination theory, highlighting the importance of fostering autonomy, competence, and relatedness in training design. He also talks about innovative ways to assess content effectiveness, including wearable technology that measures engagement through physiological responses like dopamine and oxytocin levels. Groundbreaking tech like this allows creators to gauge not just if learners are watching, but whether they are emotionally connected to the material. Learning points from the episode include:00:00 – 01:48 Introduction01:48 – 02:37 Richard’s top tip for using video in your work02:37 – 05:17 His advice for people hesitant about working with emotion in corporate spaces05:17 – 08:27 How do we know if our content is effective?08:27 – 11:05 How tech can measure interest and emotional reaction to content11:05 – 16:55 Richard explains the self-determination theory16:55 – 20:31 Why we need to give learners something to do20:31 – 30:01 Short or long videos – which works best in training content?30:01 – 34:45 Speed round questions34:45 – 36:40 What it was like working on a Super Bowl commercial36:40 – 38:00 Why Richard decided to pivot his career from marketing to training 38:00 – 39:07 How to connect with Richard39:07 – 41:09 OutroImportant links and mentions:Connect with Richard on LinkedIn: https://www.linkedin.com/in/visualstoryteller/Follow Richard on Instagram: https://www.instagram.com/director.fleming/Visit Sage Media’s Website: https://sage.media/Subscribe to Sage Media’s YouTube Channel: https://www.youtube.com/@sagemedia/

Can AI help you make educational videos? In this episode of The Visual Lounge, host Matt Pierce sits down with AI and L&D expert Josh Cavalier, the Founder of JoshCavalier.ai, to explore how to effectively use AI.Josh is quick to point out that AI isn’t a replacement for our expertise and skills, but it can act as a handy partner to help you streamline your process. The key to getting the most out of AI is in your prompting approach, which Josh prefers to call “prompt design” rather than “prompt engineering.” He encourages anyone who wants to use AI to experiment with prompts and try to make them as detailed as possible to yield consistent results. We hear about his process and unique method for testing new AI tools, and the advice he has for people getting started with AI prompting. Whether you’re an L&D designer or content creator, Josh’s tips are a great starting point for experimenting with AI. Learning points from the episode include:00:00 - 00:59 Introduction00:59 - 02:42 Josh talks about his background in L&D02:42 - 04:33 How people can get started with AI04:33 - 06:30 Using AI to help with educational videos 06:30 - 07:44 How to vet results once you see some success 07:44 - 09:26 Scaling and repeatable work with AI09:26 - 11:48 Why he prefers the term prompt “design” over engineering11:48 - 13:06 How to experiment with prompting in everyday life13:06 - 14:00 Where to connect with Josh to learn more14:00 - 14:37 Outro Important links and mentions:Connect with Josh on LinkedIn: https://www.linkedin.com/in/joshcavalier/Josh Cavalier's Website: https://www.joshcavalier.com/

Did you know that making your educational content more accessible can enhance the learning experience for everyone? In this episode of The Visual Lounge, Matt Pierce sits down with accessibility advocate and CEO of Build Capable, Sarah Mercier, to explore the world of accessible learning design.We hear about Sarah’s journey and insights on making educational content more accessible to all learners, when she realized just how important it is, and her tips for getting started with your own content.She discusses how accessibility isn't just about accommodating specific disabilities, but about removing barriers for everyone. Sarah provides practical tips for content creators, such as incorporating closed captions, transcripts, and audio descriptions into video production. She encourages a "progress over perfection" approach and suggests starting with small steps and continuously improving accessibility practices.Learning points from the episode include:00:00 - 01:28 Introduction01:28 - 07:20 Why is it important to get better at accessibility?07:20 - 12:50 How to make accessibility a part of your practice 12:50 - 16:10 Getting started with accessibility and dealing with feedback 16:10 - 17:08 How to find out more about Sarah and her resources17:08 - 17:32 OutroImportant links and mentions:Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcmercier/Build Capable: https://buildcapable.com/

What is “practical video,” and will it become the future of instructional video creation? Practical video involves creating not just video, but also immersive experiences. Debbie Richards, Chief Technology Officer at Creative Interactive Ideas, sits down with Matt Pierce on The Visual Lounge to talk about the practical applications of video in instructional design and development. Recorded as part of the Learning DevCamp series, this conversation sheds light on how video can be a powerful tool beyond just creating tutorials or marketing content. We hear about Debbie’s experiences working on a VR project in Oklahoma, where she and her team used various video techniques to capture elements for an immersive learning environment. From recording ambient sounds to taking 360-degree footage, Debbie explains how these practical video applications help developers recreate realistic scenarios without physically being on-site. The episode also touches on the cost-effectiveness of using video for remote development work, especially in industries like oil and gas, where on-site visits can be tricky. Learning points from the episode include:00:00 - 00:57 Introduction00:57 - 03:52 What is practical video?03:52 - 07:10 Debbie’s advice for capturing practical video07:10 - 08:17 Making things realistic when capturing video08:17 - 09:38 Debbie shares an example of working with oil and gas companies 09:38 - 09:53 OutroImportant links and mentions:Connect with Debbie on LinkedIn: https://www.linkedin.com/in/cre8iveii/Learning DevCamp: https://learningdevcamp.com/

Did you know that there are more AI-generated images now than there are photos in the entire history of photography? It’s a mind-blowing stat when you think about how fast things are moving! Join host Matt Pierce on The Visual Lounge as he sits down with Stella Lee, a seasoned expert in education technology at the Learning DevCamp. Together, they explore the importance of involving end users early in the ideation stage, the significance of a well-rounded strategy for learning and development, and the evolving role of video content in today's AI-driven landscape. Stella offers practical advice for leaders on setting realistic goals, understanding organizational culture, and navigating the challenges that come with implementing educational technology solutions. Whether you're a developer or an organizational leader, this conversation is packed with valuable insights you won't want to miss.Learning points from the episode include:00:00 - 00:15 Introduction00:15 - 01:34 Meet Stella Lee01:34 - 03:36 Understanding learning strategy03:36 - 05:16 Key considerations for leaders in learning strategy05:16 - 08:36 Challenges in implementing learning strategies08:36 - 12:07 The role of video in learning and development12:07 - 13:28 The impact of AI on video and learning13:28 - 13:48 How to connect with Stella13:48 - 14:24 Conclusion and final thoughts Important links and mentions:Connect with Stella on LinkedIn: https://www.linkedin.com/in/stellal/Learning DevCamp: https://learningdevcamp.com/

Creating videos can be a lengthy process with many tools and people involved. But when the pandemic hit, TorranceLearning had to adapt fast and figure out a way to make high-quality videos without having a team in the studio all at once.In this episode of The Visual Lounge, we sit down with Megan Torrance, CEO of TorranceLearning, to explore how she's revolutionized video production for her small business. Megan shares her journey of adapting to the challenges posed by the pandemic, transforming her video setup into a one-person operation that's both efficient and versatile.Megan dives into the nitty-gritty of her streamlined process, from using shot lists to expedite editing to leveraging review tools for collaborative work. She explains how this newfound efficiency has dramatically improved their turnaround time, allowing them to update course content, respond to client needs, and create marketing materials in record time. But it's not all business - Megan also emphasizes the importance of injecting fun and authenticity into their videos, keeping things engaging for their audience.Learning points from the episode include:00:00 - 00:52 Introduction00:52 - 02:18 How the pandemic forced TorranceLearning to change how it produces videos02:18 - 03:12 The benefits of streamlining the production process 03:12 - 04:54 Why it pays to inject a little fun into your videos 04:54 - 05:50 How TorranceLearning saves time with its new process 05:50 - 08:40 How her new process has enhanced her business 08:40 - 08:52 How to connect with Megan and TorranceLearning08:52 - 09:09 OutroImportant links and mentions:Connect with Megan on LinkedIn: https://www.linkedin.com/in/megantorrance/TorranceLearning: https://www.torrancelearning.com/

Do you edit videos with your eyes or your ears? It may sound like an odd question, but hear us out! Many video editors focus on visuals first, which are definitely important. But audio is just as (if not more) important to your videos. In fact, the number one reason why people stop watching a video is poor audio.Joining this episode of The Visual Lounge is Sam Rogers, President & Principal Consultant of Snap Synapse, a content production company that specializes in learning and development. He’s also a musician, so it’s safe to say that audio is a big part of his life.In this episode, Sam explains why video editors need to take an ear-first approach to editing videos. His approach isn’t just about audio quality. It’s also about whether that audio is helping your video tell a story, get a message across, and make your audience feel what you want them to feel. He shares some tips for leading with audio in this episode, whether that be voice, music, or sound effects, to help you make the most impactful videos.Learning points from the episode include:00:00 - 01:32 Introduction to Sam01:32 - 02:55 Why Sam takes an ear-first approach and what it means02:55 - 04:31 The role of things beyond voice in videos04:31 - 06:32 The role of music in supporting a story 06:32 - 07:34 Tips for leading with the ear when editing 07:34 - 08:08 OutroImportant links and mentions:Connect with Sam on LinkedIn: https://www.linkedin.com/in/samrogers/Snap Synapse: https://snapsynapse.com/

What comes to mind when you think of workplace communication? Do your eyes glaze over when someone fires up the latest PowerPoint presentation? Sadly, boring workplace comms is pretty common, but it doesn’t have to be that way.In this episode of The Visual Lounge, Matt has a great conversation with Grant Crowell from Design Laboratory Inc, a Senior Training Specialist at Microsoft, and author of the book, GRANTASMS: Creative twisted words for cool people!Grant explains his approach to making workplace communication more fun and engaging – and why that results in better information absorption. He explores why storytelling is so important as well as the use of visuals, video, and what he calls “playful mindfulness.” We also hear his thoughts on using AI and acronym-speak in the corporate world, plus why he prefers to come up with his own fun names for corporate terms.Learning points from the episode include:00:00 - 01:51 Introduction01:51 - 03:21 Grant’s top tip for making images or video better03:21 - 05:11 The importance of story in communication05:11 - 11:53 Why workplace communication is often boring11:53 - 17:12 Practical steps for transforming your communication style17:12 - 20:42 How to help people overcome resistance and hesitancy to make communication more fun20:42 - 24:59 The role of video in avoiding boring content 24:59 - 32:44 Speed round32:44 - 33:21 Grant’s final take33:21 - 34:29 OutroImportant links and mentions:Connect with Grant on LinkedIn: https://www.linkedin.com/in/grantcrowell/Subscribe to Grant’s YouTube channel: https://www.youtube.com/grantcrowell/Grant’s book, GRANTASMS: Creative twisted words for cool people!: https://www.amazon.com/GRANTASMS-Creative-twisted-words-people/dp/0578523469/

With over two decades of experience at the crossroads of education and technology, Instructional Designer Ephraim Ross provides invaluable insights on the significance of craftsmanship in your work during his appearance on The Visual Lounge.Hosted by Matt Pierce, this episode dives deep into tips and best practices for creators, focusing on visual efficiency, the innovative use of AI tools, and enhancing video and audio quality. Ephraim emphasizes the need for continuous learning and making time to hone your craft despite busy schedules. From the benefits of teleprompter technology and camera streaming apps to advanced features in Snagit and Camtasia, this episode is packed with practical advice for L&D professionals and marketers alike.Learning points from the episode include:00:00 - 02:15 Introduction02:15 - 05:02 First tip: make time to take time05:02 - 05:42 Tools, tips and temperaments 05:42 - 14:41 Camera streaming apps and AI tools14:41 - 17:44 Snagit tips and tricks17:44 - 22:13 Camtasia tips and tricks22:13 - 28:52 Speed round questions28:52 - 32:46 Final take and conclusion Important links and mentions:Connect with Ephraim on LinkedIn: https://www.linkedin.com/in/ephraimross/Email The Visual Lounge on: [email protected]

How can we create videos that people pay attention to? With many in the content world claiming that attention spans are shrinking, The Visual Lounge host, Matthew Pierce, has a different take…In this episode, Matt explains why he believes that attention spans aren’t the problem. It’s just that there’s so much content battling for our attention (never mind our busy daily lives!) Matt explores why you need to know the fundamentals of what makes a good video and how to tell a story with your content to keep people watching. He explains why it’s often the first five seconds of a video that determines whether someone will stick around and why you may need to make the effort to re-engage viewers for longer videos. AI is a big topic in the content creation world. But while AI spells opportunity for video creators, it doesn’t mean we can get away with not knowing the basics. You need to know how to tell a story and what your audience is looking for to maintain viewer interest. Learning points from the episode include:00:00 - 01:21 Introduction 01:21 - 02:50 Reflecting on past guests and the lessons they’ve shared 02:50 - 04:11 The fundamentals of video creation04:11 - 07:51 Why attention spans aren’t shrinking07:51 - 08:58 How to keep audiences engaged past the first five seconds 08:58 - 13:26 Why you need to know your audience 13:26 - 16:51 Why video creation is a learnable skill16:51 - 19:03 AI may help but you still need to know the fundamentals 19:03 - 20:16 Outro and final thoughts Important links and mentions:Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/

Today’s global businesses want to make sure their messages are heard far and wide. But sometimes, that means crossing a language barrier. Whether it’s marketing content or training content, getting your message across quickly and effectively is critical. Poorly translated materials could put a spanner in the works of what you’re trying to achieve. But even if the translation is word-for-word perfect, without intentional efforts to localize that content, it’s easy for your message to get lost in translation. In this episode, we sit down with Roberto Aiello, the Senior Learning Experience Designer at Personio, about realities, challenges, and his tips for localizing content effectively. He explains why localization is about much more than just translation. For the message of your content to be translated and absorbed by your audience, it needs to feel native to that person. Roberto talks about the common difficulties that can come up while localizing content including cultural references and phrases that don’t translate well into other languages. He shares some examples he’s come across as a native Italian speaker now living in Dublin. Roberto has some great advice for anyone involved in localizing content, and explores what to watch out for and why you need to know your audience well. Learning points from the episode include:00:00 - 01:56 Introduction01:56 - 02:55 Roberto’s tip for using images and video02:55 - 04:30 Roberto’s background as a non-native English speaker04:30 - 08:36 What it means to localize content and why it’s more than just translation08:36 - 11:29 How you can begin translating and localizing content 11:29 - 13:19 Common issues that cause translation difficulties 13:19 - 17:20 How to find balance in a localization project17:20 - 19:39 Things to be aware of when localizing 19:39 - 23:26 Why you need to understand your audience well23:26 - 27:28 Speed round questions 27:28 - 28:00 Roberto’s final take28:00 - 29:08 OutroImportant links and mentions:Connect with Roberto on LinkedIn: https://www.linkedin.com/in/robertoaiello/

On this podcast, we talk about creating video. We talk about editing video. But then there's the art of distributing your video and getting it out there so people can find it. And having your audience find it is a critical piece of the puzzle! Of course, we’re referring to search engine optimization (SEO). In this episode, we welcome SEO coach and entrepreneur Samantha North. She talks about the importance of SEO in video distribution, the interplay between written content and video for better SEO, and how to start and succeed in SEO. Samantha shares insights from her extensive background in digital marketing and her journey toward mastering video SEO. She also provides practical tips on keyword research, video optimization, and leveraging AI tools. The episode rounds out with Samantha’s advice on building a diverse online presence to enrich your brand and safeguard against algorithm changes. Learning points from the episode include:00:00 - 01:14 Introduction 01:14 - 04:40 Tips for using video to enhance your SEO 04:40 - 07:10 The basics and the importance of understanding SEO 07:10 - 10:14 Practical steps and tools for starting with SEO 10:14 - 17:00 Creating SEO-optimized content17:00 - 21:47 The power of video in SEO and content strategy21:47 - 24:26 Building an online brand universe24:26 - 29:27 Speed round questions29:27 - 30:55 Final thoughts and takeawaysImportant links and mentions:Connect with Samantha on LinkedIn: https://www.linkedin.com/in/northsamantha/Connect with Samantha on Twitter: https://twitter.com/sjnrth/Visit Samantha’s Website: https://samanthanorth.com/Find Samantha on YouTube: https://www.youtube.com/channel/UCaOtpoJyMj18q31bdHqP-Ug/

Is AI really coming for your job… or will it enhance it? In this episode of The Visual Lounge, host Matt Pierce discusses the importance and practical uses of AI with Brian Sykes, the founder of AdJourney, plus a seasoned branding and marketing strategist and expert in generative AI. They cover ways to integrate AI into everyday tasks, explore various AI tools, and address common concerns about AI, such as job displacement and copyright issues. Brian emphasizes the significance of AI as an amplifier for human capabilities and shares advice for leveraging AI effectively. The conversation also touches on the rapid advancements in AI technology and its potential positive impact on various industries.Learning points from the episode include:00:00 - 01:39: Introduction01:39 - 02:48 Brian’s advice for creatives using images or video02:48 - 03:46 Brian’s journey with AI 03:46 - 07:29 What AI is best at doing right now07:29 - 12:08 The questions people should be asking AI now to get it to do the best job 13:20 - 22:41 Some of the concerns with AI around copyright, creativity, and the future of work 22:41 - 27:28 Speed round Q&A 27:28 - 28:17 How to connect with Brian 28:17 - 29:00 Brian’s final take29:00 - 29:49 Outro Important links and mentions:Connect with Brian on LinkedIn: https://www.linkedin.com/in/brianwsykes/Follow Brian on Instagram: https://www.instagram.com/theBrianSykesAI Explore’s YouTube: https://www.youtube.com/@AI.ExploreVisit Brian’s Website: https://thebriansykes.com/A.I. Explore: https://www.aiexplore.co/A.I. Lab: the-AI-Lab.com

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” The legendary quote from Maya Angelou sums up the take-home message of this episode nicely. In this episode of The Visual Lounge, we welcome Anastasia McCune, Instructional Designer for ChalkDust Consulting and eLearning Media Consulting, to talk about interactive videos and instructional design. Videos are a fantastic tool for training and development, but interactive scenarios can take things one step further. Anastasia discusses where regular videos shine, but also where interactive videos can help viewers put those lessons into practice. She talks about how interactive videos that prompt the viewer to do something can help the message stick far better in your viewers’ minds than regular videos.She explains her process for designing interactive eLearning experiences with the use of storyboards and shares some examples of her favorite projects, including Deloitte’s interactive recruitment experience (linked below!)Learning points from the episode include:00:00 – 02:22 Introduction02:22 – 04:14 One tip Anastasia has for improving how you make videos04:14 – 06:13 Where video shines as the best medium06:07 – 07:03 Why interactive learning methods help viewers practice the lessons they learn07:03 – 09:31 How making and planning interactive videos is different from regular content09:31 – 15:55 How often Anastasia uses interactive videos and when it works best15:55 – 21:42 Weighing up when to use interactive elements vs. regular training videos 21:42 – 23:54 Advice for making better screen-recorded content 23:54 – 28:26 Speed round questions 28:26 – 29:18 Anastasia’s final take 29:18 – 30:02 OutroImportant links and mentions:Connect with Anastasia on LinkedIn: https://www.linkedin.com/in/anastasia-mccune/Anastasia’s website: http://anastasiamccune.com/Interactive Examples: Deloitte’s Interactive Recruitment Experience: Will You Fit In at Deloitte?https://corp.kaltura.com/resources/videos/interactive-video-example-recruiting-for-deloitte/Broken Co-Worker:&nbsp;https://www.elearningsecrets.com/broken-coworker&nbsp;- about 10 minutes to completeLife Saver:&nbsp;https://life-saver.org.uk/&nbsp;- multiple scenarios about 10 minutes each<a...

Nowadays, trainers and L&amp;D professionals often turn to the power of video to deliver training. But a video alone doesn’t guarantee your viewers will learn and retain the information. So how do you create a video that provokes true learning?In this episode of The Visual Lounge, we’re joined by Jonathan Halls, the President and CEO of Jonathan Halls LLC, a Professor at George Washington University, and a best-selling author. Jonathan reveals his top tips for using video in training scenarios, what he’s learned from his background in the BBC, and what people often get wrong about using video. We hear his insights into how we can use videos to provoke learning and what true learning really means in different contexts. Jonathan shares his take on one of the top questions in the video creation world – how polished do videos really need to be? He also breaks down the three principles of training video creation – purpose, polished, and professional – and how they can guide you when creating your own content. Learning points from the episode include:00:00 – 02:40 Introduction02:40 – 03:49 Jonathan’s tip for using video in training scenarios03:49 – 04:55 What he learned from his TV background 04:55 – 08:16 What people get wrong about using video and how to decide when to use it08:16 – 17:00 How to provoke learning with videos (and what it really means)17:00 – 21:29 How polished do training videos need to be?21:29 – 28:35 An overview of Jonathan’s book28:35 – 32:05 Speed round questions 32:05 – 33:20 Jonathan’s final take33:20 – 34:47 OutroImportant links and mentions:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathanhalls/Jonathan’s website: http://www.jonathanhalls.com/Read the book, Creating Training Videos: Professional Quality With a Smartphone: https:/www.amazon.com/Creating-Training-Videos-Professional-Smartphone/dp/1953946968/

As the saying goes, “a picture is worth a thousand words.” Visuals are a quick, efficient, and effective way of getting your message across, so your audience understands and retains key information. But how do you create effective visuals? In this episode of The Visual Lounge, we welcome back Mike Parkinson, keynote speaker and trainer, Principal of 24 Hour Company, and Owner of Billion Dollar Graphics. Mike gives an in-depth look at how you can tap into the nature of the human brain to create the best visuals. We hear how to work with the automatic and manual sides of our brains to deliver information effectively.He explains his step-by-step process, starting with goals and audience to working out your means and motivators – all before you even start thinking about how your visuals will look. For a masterclass in creative visuals and visual messaging, don’t miss this episode!Learning points from the episode include:00:00 – 01:55 Introduction01:55 – 02:54 Mike’s tip for making images better02:54 – 06:21 Why should you deliver your message in visual form06:21 – 09:27 How to start crafting your message09:27 – 14:00 Tying messages to emotions to engage people14:00 – 17:16 Means and motivators in your messaging17:16 – 22:05 Taking chunks of information and turning it into a story22:05 – 24:24 How to convey a message visually24:24 – 26:14 The benefits of following a clear process26:14 – 29:45 Why AI can be a “smart start” but not a replacement for creatives29:45 – 33:50 Speed round questions 33:50 – 34:32 Mike’s final take on using visuals 34:32 – 35:27 OutroImportant links and mentions:Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-parkinson-bb364/Follow Mike on X: https://twitter.com/Mike_ParkinsonFollow Mike on Instagram: https://www.instagram.com/mikeparkinson_bdg/Mike Parkinson and Billion Dollar Graphics YouTube channel: https://www.youtube.com/channel/UCRDQaYfze62MYQ_CO5rjo1wBillion Dollar Graphics: https://billiondollargraphics.com/

What makes great educational content? We dig into the anatomy (quite literally) of what makes a successful video in this episode with Taim Dawod, a recently graduated medical doctor who found success on YouTube. Taim began his channel as a way to learn and remember information in med school, but quickly realized that he wasn’t the only one benefiting from his videos…The Taim Talks Med YouTube channel has built a following of over 150k subs with hundreds of videos on anatomy. What started as a channel of humble presentations for his own benefit has grown into a library of engaging and helpful animated medical lectures. We hear about his journey from med school to media and the process he uses to craft each video. Learning points from the episode include:00:00 – 01:40 Introduction01:40 – 02:46 One tip for creating videos 02:46 – 06:30 Why Taim started a YouTube channel06:30 – 08:15 The main thing that made a difference to his videos 08:15 – 10:34 Making learning content in the way you like to learn10:34 – 15:34 How Taim decides what content topics to cover15:34 – 19:47 Taim’s step-by-step process for creating videos19:47 – 21:12 How Taim balances making videos with his job as a doctor21:12 – 24:23 How Taim battles with the expectation to upload and found a healthier approach24:23 – 26:46 Tips for medical students looking to make content26:46 -34:16 Speed round questions34:16 – 35:06 Taim’s final take35:06 – 36:16 OutroImportant links and mentions:Follow Taim on Instagram: https://www.instagram.com/taimtalksmed/ Subscribe to Taim Talks Med on YouTube: https://www.youtube.com/@TaimTalksMed Watch Taim’s video - How I Make Educational Videos (2024) – 7 Steps: https://www.youtube.com/watch?v=NZx5UWhkHaI

It’s no news that our attention spans are tiny in the modern world of online content, social media, and everything else on the internet. For video creators, this means it’s a constant battle to grab attention and share information that people absorb. You might think you’re safe in the L&amp;D space. After all, workplace educational content means you have a somewhat captive audience. But is that audience really engaging with and absorbing the content? Or is that content competing for brain space with the latest MrBeast video?In this episode, we welcomed Matt Gjertsen, Founder of Better Every Day Studios, a learning and development consultancy that teaches people how to create better content. We explore the challenges that L&amp;D creators are up against, how we can create better videos, and the lessons we can take from successful content creators on YouTube. He explains how L&amp;D creators can scale their efforts, speed up content iteration, and develop a pre-planning strategy for videos. Learning points from the episode include:00:00 – 01:57 Introduction01:57 – 03:24 Matt’s top tip for creating better videos03:24 – 05:53 Why L&amp;D should take lessons from YouTube creators 05:53 – 08:54 How L&amp;D can scale and speed up content iteration 08:54 – 12:42 Why a solid pre-planning strategy is essential before you hit record12:42 – 16:27 What YouTubers and content creators get right when it comes to grabbing attention16:27 – 19:32 Why your videos’ titles and descriptions shouldn’t be an afterthought19:32 – 21:21 Why better videos mean better learning 21:21 – 24:22 Does L&amp;D content need to be entertaining?24:22 – 26:42 What not to copy from YouTube as an L&amp;D creator26:42 – 30:12 Speed round questions30:12 – 31:00 Matt’s final take 31:00 – 32:05 OutroImportant links and mentions:Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewgjertsen/Better Every Day Studios: https://www.bettereverydaystudios.com/Better Every Day Studios YouTube channel: https://www.youtube.com/channel/UC6sHpKEkdnD0-VKOIBAxcMAMaking Better podcast: https://www.bettereverydaystudios.com/making-better

If you want to level up your content creation game and make the best videos possible, grab a pen and take some notes from this episode.We sit down with the Co-Founders of Millbrook Studios, Carl Lechner and Tripp Green, to hear about what makes a great video and how you can improve the performance of your content.Carl and Tripp share tips on how creators can battle with audiences’ dwindling attention spans to get the message across and how to keep people engaged with your content. They also explain why the best way to learn is to learn from the best.Learning points from the episode include:00:00 – 02:38 Introduction02:38 – 05:33 Top tips for creating videos05:33 – 07:59 What to know before working with a studio like Millbrook Studios07:59 – 11:02 Advice on how to get started making videos11:02 – 14:35 How to make videos engaging 14:35 – 17:24 How Millbrook Studios works with clients on idea generation17:24 – 19:23 Common issues when working with clients and creators19:23 – 21:55 How Carl and Tripp help clients narrow down ideas for content21:55 – 24:34 Where Carl and Tripp go for inspiration24:34 – 27:53 Speed round questions27:53 – 28:59 Carl and Tripp’s final take on creating videos 28:59 – 30:02 OutroImportant links and mentions:Connect with Carl on LinkedIn: https://www.linkedin.com/in/carllechner4/Connect with Tripp on LinkedIn: https://www.linkedin.com/in/trippgreen/Follow Millbrook Studios on LinkedIn: https://www.linkedin.com/company/millbrook-studios/Millbrook Studios: https://www.millbrookstudios.com/

New ways of working, besides being in the office all day, have been a huge talking point since the pandemic pushed many of us into remote or hybrid work. But is this trend dying down in 2024? We published the 2024 Workplace Flexibility Trends Report recently to dig into what the data says about workplace flexibility today. To talk through the findings, we welcomed two experts on workplace flexibility and analytics – Nida Mehtab, the CEO and Founder of Caryatid, and Kate Lister, President of Global Workplace Analytics, to the podcast.We explore what the data says about workplace trends around remote and hybrid work, flexible hours, how different generations of workers prefer to work and take part in meetings, and much more. Download the report today to learn more. You can find the link in the resources section below. Learning points from the episode include:00:00 – 03:03 Introduction03:04 – 03:58 What the Workplace Flexibility Trends Report is about 03:59 – 06:30 The standout findings from our research06:31 – 08:32 How to find a balance between remote and office working 08:33 – 11:23 Tapping into the “why” of returning to the office11:24 – 16:41 Why companies aren’t providing the resources to return to the office 16:41 – 24:13 How to bring flexibility into meetings 24:13 – 26:18 How AI tools can help you give everyone a voice in meetings 26:19 – 36:18 Accommodating mixed feelings on commuting to the office and meetings 36:19 – 42:01 How younger generations prefer to communicate42:02 – 43:16 Why workplaces need to find a middle ground that works for the organization and employees 43:17 – 46:48 How to connect with and learn more from Nida and KateImportant links and mentions:&nbsp;&nbsp;&nbsp;&nbsp;Download the 2024 Workplace Flexibility Trends Report: https://www.techsmith.com/research-2024-workplace-flexibility-trends-report.html Connect with Nida on LinkedIn: https://www.linkedin.com/in/nida-mehtab-26499672/ Connect with Kate on LinkedIn: https://www.linkedin.com/in/klister/Caryatid: https://www.caryatid-space.com/Global Workplace Analytics: https://globalworkplaceanalytics.com/Follow FutureWorkforce on X: https://twitter.com/FutureWorkforce

At first glance, it might seem that marketing and Learning and Development (L&amp;D) are very different. But if you dig a little deeper, they both have similar goals – to grab attention, raise awareness, and spread a message to the audience.So, what can L&amp;D creators learn from marketing? It turns out a lot! In this episode of The Visual Lounge, we speak with Bianca Baumann, VP of Learning Solutions &amp; Innovation at Ardent, and Mike Taylor, Learning Consultant at Nationwide, to get their thoughts on using marketing tools and techniques to create great educational videos and eLearning materials. We look at some of the lessons we can take from marketing around getting audience attention and building audience personas to drive your message home. We look at tools and tactics commonly used in marketing that can be applied to anyone creating learning content and why, like in marketing, we need to think about the audience’s thoughts and feelings.Learning points from the episode include:00:00 – 02:33 Introduction02:33 – 03:38 Bianca and Mike’s top tips for using video03:38 – 05:09 Why Bianca and Mike borrow marketing strategies for L&amp;D content 05:09 – 07:52 How L&amp;D professionals can grab attention with their content 07:52 – 11:45 How can L&amp;D start to learn from marketing?11:45 – 14:02 Why L&amp;D people are hesitant about using marketing tactics14:02 – 16:15 What L&amp;D creators can learn about audience emotion 16:15 – 18:36 Questions that L&amp;D can ask learners to improve learning content 18:36 – 21:48 How L&amp;D can avoid getting hung up on having limited budgets 21:48 – 25:39 Why we need to look beyond the L&amp;D world for tools and tech25:39 – 29:48 Speed round questions29:48 – 30:40 Mike and Bianca’s final takes 30:40 – 31:40 OutroImportant links and mentions:Connect with Mike on LinkedIn: https://www.linkedin.com/in/miketaylor/Connect with Bianca on LinkedIn: https://www.linkedin.com/in/biancabaumann/

By now, many of us are content connoisseurs. With millions of videos out there in all different shapes and sizes, we need to be selective with what we consume vs. scroll past.&nbsp;So, is your imagery – whether that’s images or videos – resonating with your audience?We invited&nbsp;Leanna Pham, Director &amp; Executive Producer of the widely popular Social Pros Podcast, to The Visual Lounge to share her insights and expertise on creating imagery that engages audiences.&nbsp;In this episode, she shares some great advice for using images and video to reflect your brand more effectively and how brands can get started with visual content. We hear her thoughts on creating content that fits the platform and audience rather than trying to post everything everywhere and what the seven-second rule means for video content.&nbsp;Learning points from the episode include:00:00 – 02:00 Introduction02:00 – 03:14 Advice for using images in the workplace03:14 – 05:46 Practical production tips on video, lighting, and audio05:46 – 11:05 How brands can let their personality shine through11:05 – 16:51 Why you should adjust content to fit the platform&nbsp;16:51 – 18:21 Why you can’t please everyone18:21 – 20:36 How to follow the seven-second rule in video20:36 – 24:05 Lessons from MrBeast24:05 – 26:37 Being “real” on social media and in your content26:37 – 32:20 Speed round questions32:20 – 33:11 Leanna’s final take33:11 – 34:12 OutroImportant links and mentions:Connect with Leanna on LinkedIn:&nbsp;https://www.linkedin.com/in/leanna-pham/

Times have changed in the world of video creation. The “rules” of the past have been broken, issuing a new age of how we make and watch videos.&nbsp;Whether you’re a content creator, an influencer, or are creating videos in a corporate setting, you should still aim to master the basics of what makes a good video. After all, the goal of your video is to deliver value and solutions to your audience.&nbsp;But how we approach shooting, scripting, editing, and everything in between is ripe for experimentation.&nbsp;In this episode, host of The Visual Lounge, Matt Pierce, looks at the evolution of video and breaks down the best practices today. Tune in to hear about the latest video trends and how you can run with them to create engaging videos your audience will love.&nbsp;Learning points from the episode include:00:00 – 01:21 Introduction01:21 – 02:20 How video has evolved&nbsp;02:20 – 03:03 Why you should learn the “rules” so you can break them03:03 – 04:03 Should you script your videos?04:03 – 06:45 The benefits of templatizing elements of your videos06:45 – 08:14 Should you use AI to help you create videos?08:14 – 10:40 Why the audience’s needs are still the top priority&nbsp;10:40 – 15:01 The benefits of creating multi-purpose content&nbsp;15:01 – 16:40 Why quality of production is irrelevant if you don’t have the basics&nbsp;16:40 – 20:23 The evolution of editing videos&nbsp;20:23 - 21:33 How restraints in the creative process impact video (for better or worse)21:33 – 22:37 What really makes a good video22:37 – 23:37 OutroImportant links and mentions:Connect with Matt on LinkedIn

Getting content out there fast is more important than ever. You don’t want to keep people waiting for your content, after all. But getting faster at video creation is no easy thing, and the last thing you want is to push out low-quality content just in the name of speed.&nbsp;&nbsp;In this episode of The Visual Lounge, we hear from Brandon Burtner, the Senior Director of Learning Strategies and Solutions at Scaled Agile, on his approach to accelerating workflows in video creation.&nbsp;&nbsp;A big takeaway from this episode is to not just focus on the production side of things but to also be mindful of the planning process, project management, file management, and everything that needs to happen before you hit record.&nbsp;Brandon takes us through some steps in the agile work method and explains how you can accelerate your workflows and collaborate with stakeholders and contributors more efficiently.&nbsp;&nbsp;Learning points from the episode include:&nbsp;00:00 – 02:18 Introduction02:18 – 05:09 Brandon’s top tip for improving how you create videos05:09 – 07:02 What it means to accelerate flow07:02 – 11:19 How to start accelerating flow for your videos11:19 – 12:32 How to approach project management in a team12:32 – 15:04 How to weigh up “busy work” vs. important project management work15:04 – 18:31 The importance of minimizing handoffs and dependencies18:31 – 21:41 Using templates to accelerate workflows21:41 – 27:10 Optimizing practices for production27:10 – 31:07 Speed round questions31:07 – 31:47 Brandon’s final take31:47 – 32:46 OutroImportant links and mentions:&nbsp;Connect with Brandon on LinkedIn: https://www.linkedin.com/in/brandon-burtner/&nbsp;Scaled Agile: https://scaledagile.com/&nbsp;

With millions of videos at our fingertips, what is it that makes you stop scrolling and click on a video?&nbsp;Aaron King, an entrepreneur and filmmaker of the DeepSnap YouTube channel, joins this episode of The Visual Lounge to give his take on what makes scroll-stopping videos. We hear about how he got started in content creation, coming in from the world of entrepreneurship, and what he’s learned about content in the past few years.&nbsp;&nbsp;Aaron talks about the power of video in helping to build his brand and why he thinks that being yourself and true to your brand will help you forge a deeper connection with your audience.&nbsp;&nbsp;This episode marks 200 and counting of The Visual Lounge! It was great to hear that Aaron shares the TechSmith philosophy of leveling up your skills with every video you create.&nbsp;&nbsp;Learning points from the episode include:&nbsp;00:00 – 01:47 Introduction&nbsp;01:47 – 03:13 Aaron’s top tip for improving your videos&nbsp;03:13 – 07:03 What is a video hook and how can you start using them?&nbsp;07:03 – 11:21 How to create interesting content, no matter your topic&nbsp;11:21 – 15:11 How to make sure your video has great audio that draws people in&nbsp;15:11 – 16:29 Stumbling across new ideas in the comment section&nbsp;16:29 – 24:27 Why Aaron decided to become a content creator&nbsp;&nbsp;24:27 – 25:29 Why speed is so important when you’re starting out in your journey&nbsp;25:29 – 28:43 Speed round questions&nbsp;&nbsp;28:43 – 29:22 Where to find Aaron and information about his brands&nbsp;29:22 – 30:11 Aaron’s final take on creating great videos&nbsp;30:11 – 31:21 Outro&nbsp;Important links and mentions:&nbsp;Connect with Aaron on LinkedIn: https://www.linkedin.com/in/deepsnap/&nbsp;Follow Deep Snap on X: https://twitter.com/deepsnap&nbsp;&nbsp;Deep Snap: https://deepsnap.com&nbsp;Subscribe to Aaron’s channel: https://www.youtube.com/@deepsnap&nbsp;

Whether you’re in training, in learning development or you’re a creator making videos for your own YouTube channel, learning and understanding are key, which is why it’s great to welcome Dr Clark Quinn PhD back onto The Visual Lounge to talk about cognitive media.&nbsp;Dr Quinn provides learning experiences and design strategy to corporations, higher education government, and not-for-profit organizations. He joins this episode to take a deep dive into the idea of cognitive properties as it relates to media, how to translate this knowledge into the media you create and why no one should be creating video for video’s sake.&nbsp;&nbsp;&nbsp;&nbsp;Join us for this episode to get a deeper understanding of how to integrate thinking and learning with technology to improve organizational execution, innovation and ultimately performance.&nbsp;&nbsp;Learning points from the episode include:&nbsp;An introduction to Dr Clark Quinn PhD&nbsp;Why you shouldn’t make video for videos sake&nbsp;&nbsp;What are cognitive properties in relation to media&nbsp;&nbsp;How to translate this knowledge into video&nbsp;&nbsp;Should you use templates for video creation that can be repurposed?&nbsp;Other things to understand about cognitive properties&nbsp;&nbsp;Advice for creators struggling to find time to iterate on what they’ve created&nbsp;&nbsp;Speed round questions&nbsp;Clark’s final take&nbsp;Outro&nbsp;&nbsp;Important links and mentions:&nbsp;Connect with Clark at Quinnovation.com Quinnovation.com&nbsp;Follow Clark’s blog Learnlets.com&nbsp;&nbsp;Connect with Clark on LinkedIn https://www.linkedin.com/in/quinnovator/&nbsp;

Content creation is no walk in the park. While many underestimate what creators do all day, there’s a lot of work and necessary skills that go into producing content week in, week out.&nbsp;Joining this episode of The Visual Lounge is Britt Carter, the Creator Success Manager at GigaStar and one-half of the duo behind The Betting Belle YouTube channel. Britt’s career has seen her work with big-name content creators, including MrBeast and Ryan Christopher Slots. Now, she runs her own YouTube channel featuring casino and gambling content.&nbsp;&nbsp;Fully immersed in the world of content creation, Britt has some great advice for creators on video creation, networking, using analytics, and learning to use video editing tools. Tune in to hear why she believes that building solid relationships in your industry and consistency are the keys to success.&nbsp;&nbsp;Learning points from the episode include:&nbsp;Introduction&nbsp;Britt’s top tip for improving your videos&nbsp;Advice for staying consistent with your content&nbsp;Why content creation is no easy feat&nbsp;What new content creators should focus on&nbsp;&nbsp;Britt’s advice for building relationships in the content creator world&nbsp;How to become more comfortable on camera&nbsp;&nbsp;The challenge of creating gambling content&nbsp;&nbsp;Britt’s journey to becoming a video editor&nbsp;&nbsp;Why it’s important to find the right tool for your needs&nbsp;Speed round questions&nbsp;&nbsp;Where to connect with Britt and her content&nbsp;&nbsp;Britt’s final take on content creation&nbsp;Outro&nbsp;Important links and mentions:&nbsp;Connect with Britt on LinkedIn: https://www.linkedin.com/in/brittanyjocarter/&nbsp;Follow Britt and The Betting Belle on Instagram: https://www.instagram.com/thebrittc/&nbsp; and https://www.instagram.com/bettingbelle/&nbsp;&nbsp;&nbsp;The Betting Belle: http://bettingbelle.com&nbsp;The Betting Belle YouTube channel: http://youtube.com/@bettingbelle&nbsp;

How do you become a better video creator? Sometimes, other creators make the best teachers. Who better to learn from than those who have been in the same boat?&nbsp;In this episode of The Visual Lounge, we speak with&nbsp;Rob Balasabas, the Head of Partnerships &amp; Community at Uscreen, whose top tip for creators is to surround yourself with other creators.&nbsp;Rob explains why collaboration, not competition, is key to succeeding in the creator space and shares stories of how he’s managed his own creator journey. We also hear his advice on working with brands as a creator and then, on the flip side, how brands can hire creators themselves. He also breaks down the top two trends that he’s seen grow in the video space.&nbsp;Learning points from the episode include:00:00 – 02:31 Introduction to Rob02:31 – 04:42 – Why we should learn from other creators04:42 – 06:29 Why collaboration is so important in video&nbsp;06:29 – 10:30 The top thing that video creators are struggling with10:30 – 12:07 The benefits of bring guests onto a podcast12:07 – 18:12 Rob’s advice for creators working with brands&nbsp;18:12 – 22:50 How brands can approach creators&nbsp;22:50 – 26:59 The biggest trends in content creation right now26:59 – 31:33 Speed round questions&nbsp;31:33 – 32:32 Rob’s final take&nbsp;32:32 – 33:28 OutroImportant links and mentions:Connect with Rob on LinkedIn:&nbsp;https://www.linkedin.com/in/robbalasabasFollow Rob on Twitter/X:&nbsp;https://twitter.com/rob_balasabas?lang=enFollow Rob on Instagram:&nbsp;https://www.instagram.com/robsotheraccount/Rob’s YouTube channel:&nbsp;https://www.youtube.com/c/socialmediaclub

Script or no script – which side are you on when creating videos?&nbsp;It’s one of the top debates in the video creation world, and there’s no clear-cut answer. After some recent experiments where we tossed out the script, we weigh up the pros and cons of scripting your videos in this episode.&nbsp;Joining the debate are TechSmith’s Ryan Knott, Marketing Content Strategist, and Andy Owen, Video Producer, to share their thoughts on whether scripts are necessary and the best times to use one.&nbsp;As a video producer, Andy shares his experience of editing videos without a script, and Ryan explains why sitting in on recordings as a writer can help you reshape your scripts to sound more natural. While Andy and Ryan are firmly team script, they explain that it depends on the type of video you want to make, how much time you want to spend on it, and why you should always consider your viewer when deciding.&nbsp;&nbsp;Key Moments:&nbsp;00:00 – 02:18 Introduction&nbsp;02:18 – 03:41 Ryan and Andy describe their roles in making videos for TechSmith&nbsp;03:41 – 05:10 Why Ryan and Andy started experimenting with the no-script approach&nbsp;05:10 – 06:55 The benefits of having a writer in the recording studio&nbsp;&nbsp;06:55 – 09:30 Andy describes the transition from working with scripts to working without&nbsp;09:30 – 10:25 How scripting helps to keep you on track&nbsp;&nbsp;10:25 – 14:35 Striking a balance between having a script vs. no script&nbsp;&nbsp;14:35 – 18:56 Why saving time by not writing a script could take longer overall&nbsp;18:56 – 20:40 The challenges of editing unscripted videos&nbsp;20:40 – 28:30 Scripted videos vs. unscripted – Andy and Ryan share their votes and advice&nbsp;28:30 – 29:19 Outro&nbsp;Key Links:&nbsp;&nbsp;YouTube Reaction Videos Made Easy with Camtasia Rev&nbsp;Learn more about Camtasia&nbsp;

Whether you’re a B2B or B2C brand, grabbing and holding your audience’s attention is everything. So could YouTube be the ideal place to build a dedicated, long-term following?&nbsp;On this episode of The Visual Lounge, Finn McKenty, founder of Punk Rock MBA and Head of Product at URM Academy, shares the benefits to creating YouTube content. He talks about how it’s less competitive than other social platforms and how it could help build rapport with your peers before meetings and talks.&nbsp;But how do you get started? Well, Finn says a little experimentation is OK! It doesn’t matter if your first video doesn’t explode, so long as you’re providing something valuable to your audience.&nbsp;Learning points from the episode include:&nbsp;00:00 – Introduction&nbsp;02:17 – Finn’s tip for making better videos&nbsp;03:15 – What role YouTube can play in the growth of your business&nbsp;06:19 – Why YouTube shouldn’t be your “dumping ground”&nbsp;&nbsp;07:12 – How important is personality on corporate YouTube?&nbsp;11:31 – Is consistency important?&nbsp;16:24 – How to get started on YouTube&nbsp;22:00 – What constitutes success on YouTube?&nbsp;23:18 – Finn’s Speed Round&nbsp;26:38 – The final take&nbsp;27:10 – Outro&nbsp;&nbsp;&nbsp;Important links and mentions:&nbsp;Connect with Finn on LinkedIn&nbsp;Follow Finn on Instagram&nbsp;Find Finn’s website&nbsp;Subscribe to Finn on YouTube&nbsp;

Adding videos and GIFs to your customer learning strategy can add a brand-new dimension to your content. But what role do they play and how do you know which to choose?&nbsp;Videos are useful during the onboarding process and for evergreen content, whereas GIFs can be helpful to explain advanced concepts, says Greg Mead, Senior Instructional Designer at ClickUp.&nbsp;Greg joins The Visual Lounge to share how he creates content to engage thousands of learners with learning tool, ClickUp University. He tells us his top tips for defining and generating engagement, the advantages of visual content over text and how customer feedback shapes the path his content takes.&nbsp;&nbsp;Learning points from the episode include:&nbsp;00:00 – Introduction&nbsp;01:36 – Greg’s tip for using videos and GIFs&nbsp;02:56 – Unpacking findings from ClickUp University surveys&nbsp;03:36 – When to use video and when to use GIFs&nbsp;05:54 – Why use video and GIFs instead of text?&nbsp;07:36 – How customer feedback led Greg to shift his content focus&nbsp;09:24 – The first steps toward making video content that scales&nbsp;12:08 – Defining and generating engagement&nbsp;&nbsp;17:03 – Greg’s career as a video creator&nbsp;22:03 – Greg answers Speed Round questions&nbsp;26:59 – The final take&nbsp;27:25 – Outro&nbsp;&nbsp;Important links and mentions:&nbsp;Connect with Greg on LinkedIn&nbsp;Follow Greg on Twitter/X&nbsp;Follow Greg on Instagram&nbsp;Visit ClickUp University&nbsp;Subscribe to Greg on YouTube&nbsp;

If you’re a creative, pitching ideas to stakeholders can be stressful! So how can you adapt your strategies, control your variables and form ideas you’re proud to pitch?&nbsp;Guy Bauer, Founder and Creative Director of B2B video marketing agency Umault, tells us his tips and tricks as he joins The Visual Lounge.&nbsp;&nbsp;He says your first step should be to form a strong, clear idea that you’re happy with and that won’t be misunderstood by your management. Asynchronous communication is his go-to method to communicate ideas, as it allows you to combine the energy of live calls with the clarity of emails.&nbsp;Plus, hear Guy’s top tips for growing your creative tastes…and why Weezer is still a great band!&nbsp;Learning points from the episode include:&nbsp;00:00 – Introduction&nbsp;04:39 – Guy’s tip for video creators&nbsp;06:48 – Why you need clear ideas and strategies before making videos&nbsp;11:52 – Why creative ideas should be discussed asynchronously&nbsp;17:38 – Allowing your stakeholders to previsualize your ideas&nbsp;21:07 – Making sure you have confidence in your ideas&nbsp;23:18 – Controlling variables in your pitches and processes&nbsp;26:55 – How to grow your creative taste&nbsp;32:27 – Hear Guy’s Speed Round answers&nbsp;39:22 – The final take&nbsp;40:45 – Outro&nbsp;&nbsp;Important links and mentions:&nbsp;Follow Umault on LinkedIn&nbsp;Follow Umault on Twitter/X&nbsp;Follow Umault on Instagram&nbsp;Visit the Umault website&nbsp;Subscribe to the Umault YouTube channel&nbsp;

On The Visual Lounge, we often talk about getting better, leveling up, and improving how we make and use video by 1%. It's great to talk about, but what's the secret to that happening? Pretty easy; you have to do something. However, for that to work, you need to not just talk about it but make the time available to play, experiment, to try new things with the videos you create.Thanks for being a viewer of the channel. From all of us at TechSmith &amp; The Visual Lounge podcast, we want to wish you a wonderful and successful 2024! Key points from this episode:00:00 - Introduction00:30 - Thinking about scheduling 01:00 - Put together the idea of Leveling Up and Scheduling.01:35 - Build in time and space to play around with and explore new ideas02:05 - How I learned from building the TechSmith Academy02:40 - If you want to get better - do this! 03:08 Video is about exploring and learning through experimentation, leading to better problem-solving skills.04:00 - Give yourself time! 04:58 - What are you thinking about?Important links and mentions: Want to get better at video? Check out TechSmith Academy - free learning about creating and using video.Looking for video editing software? Try Camtasia #podcast #videocreation #learnin

Creating video content can be a highly effective way to spread the word about your brand and build authority in your industry. But the toughest thing can often be just getting started…&nbsp;So how can professionals fight their fears and take those all-important first steps towards growing their business through video?&nbsp;On this episode of The Visual Lounge, we ask someone who has been there and done it – Texas master plumber, entrepreneur and YouTuber Roger Wakefield. Roger is a plumber by trade but chose to expand his marketing strategy by creating simple, direct videos that help out his audience.&nbsp;Roger shares the lightbulb moment that prompted him to start making videos and how we went from knowing nothing about video to becoming the go-to guy for DIY and plumbing tutorials on YouTube.&nbsp;If you’re thinking about creating video content, but have a list of reasons why you shouldn’t – this episode is for you!&nbsp;Learning points from the episode include:&nbsp;00:00 – Introduction&nbsp;03:10 – Roger’s top tip for improving your videos&nbsp;04:18 – Sharing your mistakes and growing from them&nbsp;05:05 – Why Roger chose to make YouTube content&nbsp;06:45 – Roger’s lightbulb moment!&nbsp;10:10 – The first challenges Roger faced as a creator&nbsp;11:20 – The benefits of hiring a YouTube consultant&nbsp;14:57 – What makes Roger great at his job?&nbsp;16:58 – What makes a good video?&nbsp;19:20 – The number one thing for video success&nbsp;20:41 – A look at Roger’s team&nbsp;24:30 – Roger shares his Speed Round answers&nbsp;32:14 – Roger’s final take&nbsp;33:05 – Outro&nbsp;&nbsp;Important links and mentions:&nbsp;Subscribe to Roger’s YouTube channel&nbsp;Subscribe to TheTradeTalks on YouTube&nbsp;Follow Roger on LinkedIn&nbsp;Follow Roger on Twitter/X&nbsp;Follow Roger on Instagram&nbsp;Visit Roger’s website&nbsp;

Whether or not you have a brand-new camera or premium microphone, you are missing a trick if you don’t unlock the power of storytelling. But what makes it so important? And how can video creators reap the benefits?&nbsp;YouTuber and video marketing course creator Amanda Horvath joins this episode of The Visual Lounge to share why storytelling should be the beating heart of your content.&nbsp;She explains how to showcase your authentic self on camera, align your personality with company values on brand channels and reminds us of something super-important…aim to improve your videos 1% every single time.&nbsp;Learning points from the episode include:&nbsp;00:00 – Introduction&nbsp;02:17 – One tip for improving your videos&nbsp;04:12 – Why storytelling really matters in video&nbsp;06:47 – The do’s and don’ts of storytelling&nbsp;10:15 – Making quality videos with simpler equipment&nbsp;11:27 – Where story comes into video creation&nbsp;16:11 – Explaining energetic transfers during video creation&nbsp;17:38 – Sharing your personality on brand channels&nbsp;21:56 – Aligning with your company’s values and goals&nbsp;25:42 – Amanda’s Speed Round answers&nbsp;31:09 – Amanda shares her final take&nbsp;31:40 – Outro&nbsp;&nbsp;Important links and mentions:&nbsp;Subscribe to Amanda’s YouTube channel&nbsp;Connect with Amanda on LinkedIn&nbsp;Follow Amanda on Instagram&nbsp;Visit Amanda’s website&nbsp;

Creators can gain traction and build a dedicated following without hair and make-up, expensive cameras or top-of-the-range microphones – as long as they provide value to their audience.&nbsp;Sharing valuable messages in a friendly, informative and engaging way is more than enough to start seeing success, says YouTuber, food blogger and cookbook author Lisa Childs.&nbsp;Lisa joins this episode of The Visual Lounge to share her recipe for success, detailing her introduction to video creation and how she built her YouTube channel to reach 250,000+ subscribers – plus the challenges in between!&nbsp;Learning points from the episode include:&nbsp;00:00 – Introduction&nbsp;02:30 – Lisa’s top tip for improving your videos&nbsp;04:14 – How Lisa started making cooking videos&nbsp;05:00 – Why video creators should learn and adapt&nbsp;06:35 – What Lisa’s previous career taught her&nbsp;10:47 – Lisa’s first steps as a creator&nbsp;12:09 – Lisa’s biggest challenges as a creator&nbsp;15:57 – Does Lisa use templates and structures for her videos?&nbsp;19:41 – Providing value without high-tech equipment&nbsp;22:00 – The moment Lisa realized her success as a creator&nbsp;26:36 – Lisa’s experience with Camtasia&nbsp;29:19 – Speed Round questions&nbsp;38:11 – Lisa’s final take&nbsp;38:49 – Outro&nbsp;&nbsp;&nbsp;Important links and mentions:&nbsp;Connect with Lisa on LinkedIn&nbsp;Follow Lisa on Instagram&nbsp;Visit Lisa’s website&nbsp;Subscribe to Lisa on YouTube

Explore the art of efficient video creation with a focus on time management…&nbsp;Each stage of production takes consideration, time and effort, so what tools and processes can you put in place to streamline your workflow and create fantastic videos faster?This is part 2 of our fascinating conversation with YouTube creator, speaker and entrepreneur, Nick Nimmin. In it he explains his super-organized video creation process and takes us through the tips, tricks and hacks that make his work easier.Nick tells us the benefits of keeping things simple, why your main goal should be to provide your audience with maximum value and tips on how to do that. Plus he explores how AI tools can help with ideation and shares a welcome reminder – don’t expect instant results. Even the seasoned pros are always learning!Learning points from the episode include:00:00 – Introduction01:34 – Nick’s tips for speeding up video creation06:08 – ChatGPT’s helpful feature for ideation09:24 – Discussing Nick’s set-up12:44 – What you need to get started making videos15:36 – The beauty of simplicity17:57 – Focus on providing value to your audience21:44 – Does every YouTube creator need to consider brand?27:30 – Don’t expect instant results!33:02 – A quick tip for designing thumbnails36:24 – Nick’s final tips42:29 – Outro&nbsp;Important links and mentions:Connect with Nick on LinkedInSubscribe to Nick’s YouTube channelVisit Nick’s website

For any video creator, efficiency is critical. Ideating, scripting, recording and editing can be hard work, so what can you put in place to make things run more smoothly?&nbsp;On this episode, we ask Nick Nimmin, YouTube creator, entrepreneur and speaker for his tips and tricks. He takes a deep dive into his content creation strategy, explaining how he leverages audience feedback to form ideas for his videos and uses AI tools to speed up his workflow.&nbsp;Plus, he shows us his content file structure, guides us through his editing process and provides one tip that could save you tons of time.Learning points from the episode include:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;00:00 – Introduction·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;03:06 – Why time can be a challenge for video creators·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;05:16 – Top tips on ideating for video creation·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;10:41 – Using AI for video creation, good or bad?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;19:07 – How Nick keeps his video creation fast and efficient·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;23:04 – Why Nick creates more than one video in a day·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;26:34 – Nick’s content file structure·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;31:42 – How long does it take to edit videos?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;38:30 – Outro&nbsp;Important links and mentions:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Connect with Nick on LinkedIn·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Subscribe to Nick’s YouTube channel·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visit Nick’s website

Whether you create videos for YouTube or internal training content, you should have one top priority – keeping your audience engaged.&nbsp;But what steps can you put in place to make sure this happens? And what should you do if your videos aren’t making the desired impact?&nbsp;On this episode of The Visual Lounge, Matt Pierce shares top tips for making engaging YouTube and internal content, why jump cuts could be the simple tool that makes your videos more compelling and why it’s vital you know your audience.&nbsp;Remember: bring them in, create content for them and keep them watching.&nbsp;Learning points from the episode include:&nbsp;00:00 – Introduction&nbsp;00:57 – Fighting for attention on YouTube&nbsp;02:45 – The YouTube creator mindset&nbsp;05:44 – Applying a creator mindset to internal training content&nbsp;07:29 – How AI could impact video creation&nbsp;08:53 – The power of jump cuts&nbsp;11:33 – Find your style&nbsp;11:52 – Experimenting with TechSmith content&nbsp;13:13 – What’s on screen in your videos?&nbsp;15:52 – Knowing your audience&nbsp;16:54 – Bring them in, create content for them and keep them watching&nbsp;17:00 – Outro&nbsp;&nbsp;Important links and mentions:&nbsp;Connect with Matt on LinkedIn&nbsp;Follow Matt on Twitter