We all love subscriptions, the allure of recurring predictable revenue is too hard to pass up. They're hard to get right.We need an experienced subscription veteran who's been there and can tell us what what works and what's a waste of time.John Roman, CEO of subscription box companies BattlBox and Carnivore Club, joins us to go deep on how to do subscriptions right.You'll hear:How to pitch vendorsWhat working with Netflix is really likeExample metrics for subscription businessesStrategies to reduce churnHow they sold the company for eight-figuresDid I mention that they sold a show to Netflix?Show LinksBattlboxCarnivore ClubNetflix: Southern SurvivalRechargeChurnbusterWebsiteclosersLinkedInOnlineQuesoSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Here's how I shop from a new brand. I see an ad on Facebook, I click through, if the site is on Shopify and looks legit, maybe I'll buy. When I do buy, I'm going to wait until I'm on my desktop so that I can use a browser extension to painlessly check for coupon codes and apply the best one. Every single time. The bigger the discount, the bigger the dopamine hit, the more likely I am to buy. That's the truth.I can only do this because I know brands are just as addicted to coupon codes as Iam.We're joined by Oren Charnoff, Cofounder and CEO, at Fondue based in Tel Aviv.Fondue just raised $11m to replace every coupon code with CashBack.Prior to cofounding Fondue, Oren was on the founding team at Hanaco Ventures, a now $1.5B VC fund based in TLV and NY.Oren is a long time listener, first time caller into the podcast!Show LinksGetFondue - Let them know you heard about it on the podcast.Honey - Automatic coupon codes via a browser extensionLoop Returns - "Loop helps Shopify's best brands optimize return costs, retain more revenue, and prevent return losses."Negative Underwear - "Negative is underwear that fits your life - effortless bras, underwear, thongs and loungewear."SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

"Business, like life, is about how you make people feel. It's that simple, and it's that hard." –Daniel MeyerAuthenticity & community are buzzwords we here often when discussing brand marketing in 2022, but what does community look like?Caitlin Teed, a creative marketer who helped make Shopify's community what it is today, discusses her experience with community-building and her career in eCommerce tech.Show Linkscaitlinteed.comThe Culting of BrandsTwitter/@caitlinteedInstagram/@caitlinteedAmlings Cycle - Kurts first Shopify build.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In 2016, Facebook opened up messenger bots. And in 2017, it felt like we hit peak chat bots. We didnt hear about them as much in 2019, but that doesnt mean they ever went away, and now there is a resurgence of chat bots. I love automation and AI, so let's revisit chat bots!At the very least, you’ll benefit from this talk if you want to use Instagram to get more sales.At the most, you’ll learn how to 2-10x your sales on Instagram.Natasha Willis is the co-founder of School of Bots, where she has helped train over 14,000 businesses how to use AI Chat Funnels to grow revenue. Her expertise comes from generating more than $30 million in sales for clients like Foundr, ClickFunnels, and Mindvalley. Natasha has spoken at 160+ events alongside influencers like Gary Vaynerchuk and Richard Branson, and has been featured in Forbes, Entrepreneur, and more.Show LinksSchool of BotsManyChat@natashatwillis - DM her 'kurt' to see it in actionSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

"Which theme should I use for a store that sells..." is a common question from Shopify merchants. With 97 themes currently in the Shopify Theme Store, thousands mores floating around the web, and very few of them made to the same standard, what's the right answer? How do you go about picking a theme? What about custom themes? That adds infinite variability.To discuss it, we're joined by Cofounder of Up at Five & Design Packs, Trudy MacNabb. She's run her Shopify agency Up at Five for seven years, and has worked with clients such as WWF, Canada Learning Code, and Jenny Bird. She has a deep knowledge of both front-end and back-end development (she used to be a mainframe developer!) and is a driving force behind the Shopify app Design Packs.Show LinksUp at fiveShopify ThemesCode ShopifyDesign Packs - Get an extra free section! Install the Design Packs app for free to get our standard free sections. For a limited time, choose an additional section to add for free. Send the name of the section and the promo code KURT through the in-app contact form and we'll grant you full access. Details: Available until January 15th, 2023. Does not apply to templates.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

The great lockdown of 2020 seems like a lifetime ago. At that time, a lot of took on hobbies. Some of us baked. I made a lot of homemade pizza.Today's guest also picked up a pandemic hobby, and then, unlike my homemade pizza, she turned it from a passion to a business.Talia Boone, founder of Postal Petals, a store that sells “do it yourself” flower arrangements shares her journey from sports marketing to entrepreneurship, and we'll find out just how tough - but not impossible - it is to break into some industries.TALIA'S BIO: Postal Petals Founder & CEO, Talia R. Boone, enters the floral industry after a groundbreaking career in sports, entertainment and social impact. She brings with her over 15 years of experience in brand strategy, communications, marketing, public relations, promotions, sales and strategic partnerships.In addition to Postal Petals, she is the Managing Director of INTER:SECT, a tactical solutions agency that serves as a catalyst for pioneering ideas, collaboration and creative opportunities that exist at the intersection of sports & entertainment, business, technology, consciousness, culture and the arts.Talia’s passion to help drive efforts to achieve long-standing, systematic social justice spills over into anything she does and that includes Postal Petals, where messages encouraging consumers to register to vote and highlighting the frequent injustices against underrepresented communities can be found throughout the brand’s site and its social media platforms.A native of a Los Angeles suburb, Talia is a graduate of San Diego State University where she earned a degree in communications with an emphasis in public relations. Talia is an advocate of civic engagement and collective social change as well as a lover of facts, experiences, art, culture and of course flowers.Show LinksPostal PetalsSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Made with Local started as a simple farmer’s market table and is now a B-Corp certified food provider available at stores across Canada–but it’s still baked at home (that is Dartmouth, Nova Scotia!), by locals with local ingredients.Founder & CEO Sheena Russell is on a mission to inspire mindfulness and conscious consumption through community connection, storytelling, and food.A Certified B Corp, Sheena and her team at Made with Local are committed to creating delicious snacks that have social impact, baked-in.Show LinksMade with LocalFlower Cart GroupB LabPulp & Wire - Female-founded natural CPG agencySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

This episode is also available on YouTube: youtu.be/eyGIORYpio4Before Harley Finkelstein was President of Shopify, he was one of their first customers, selling t-shirts on a Shopify store sixteen years ago. In 2010, he joined the company as a "jack of all trades" and now serves as its president.Today, Shopify as a platform is the second largest online retailer in the U.S., and Harley is once again a merchant selling on Shopify.In this episode, Harley opens up to us to share his origin story, why ecommerce is an outdated term, what he's most proud of at Shopify, and where he thinks he could have done better.Show Links@harleyfFirebelly TeaShopifySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Ecommerce Fuel community leader Andrew Youderian joins us to discuss the results of his 2022 ecommerce trends report gathered directly from store owners like you.We'll give you a unique, detailed look at what trends are shaping the eCommerce landscape and, ultimately, your business.GUEST BIO: Andrew Youderian is the Founder of eCommerceFuel, a community for 7- and 8-figure brand owners. I'm a member, its a high quality community. Also a podcast host of Ecomm Fuel, and early inspiration for After a few years in the investment banking world, Andrew decided he’d had enough and decided to quit and start his first eCommerce business. He has since sold numerous eCommerce stores over the years and loves geeking out about eCommerce, investing, finance, marketing and community.Show Links2022 eCommerce Trends ReporteCommerceFuel.comeCommerceFuel PodcasterTw:@youderianSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

How a 12-month-old platform, Bounty, is merging influencers and loyalty for efficient customer acquisitionGUEST BIO: Abe started Bounty in November 2021 following Apple’s iOS 14.5 privacy updates that turned the advertising industry upside down. He previously co-founded two direct to consumer brands, but due to the product categories, couldn’t run Facebook ads. Instead, he focused on working with influencers and creators to drive growth. When the privacy updates drove digital advertising to an inflection point, Abraham leveraged his learnings in the new advertising landscape to create a new scalable channel to help brands drive growth.Show LinksBountyTwitter:@abewolkeSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

This panel was originally recorded live during Commerce Accel 2022, and is syndicated on The Unofficial Shopify Podcast with permission from conference organizer Kunle Campbell.We find ourselves in a challenging retail and economic environment this year, the stakes have never been higher, and consumer psychology and behavior is adjusting rapidly to new market realities.Throughout the next 40 minutes, this group of messaging and customer lifetime value maximization experts will give you the step-by-step on what you need to do as a brand to adjust your marketing to changing consumer psychology, and give you the best practices that top brands are using already in response to changing market conditions.Panelists:Reinis Krumins, co-founder of agencyJR, an eCom email marketing agency working with your favorite 7 & 8 figure brands. His team has generated over $30,000,000 in email sales in the past 3 years.Tracey Wallace, Director of Content Strategy at Klaviyo, where her team helps to educate SMB and MM ecommerce brands on how to grow more efficiently with email and SMS, yes, but also how to build their own audiences, increase lifetime value and build a legacy brand that outlasts any economic headwinds. Previously, she was the Editor-in-Chief at BigCommerce, and even started her own DTC brand to test out the theories and advice her writers were giving. Tracey comes from a long line of educators, and is focused on helping business leaders have more successful impact at their organisations.Lindy Crea, VP of Partnerships at Recharge, the leading subscription management solution, helping ecommerce merchants of all sizes launch and scale subscription offerings. Lindy leads the team responsible for Recharge’s all-star partner network.Show Linkscommerceaccel.comSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

The 9th installment of our popular AMA series.In this Ask Me Anything episode sourced from our listeners, we discuss...Free resources to get you prepped for BFCMApp recommendations for promosPlus data, design, and business decisions.

If you're struggling with Facebook ads, you’re not crazy and you’re not alone. Social media advertising is not what it once was, and neither is Q4. This new landscape is really, really hard.Guest Bio: Andrew runs Foxwell Digital, where he not only advises companies on their marketing strategies and overseas digital ad campaigns on behalf of clients, but he also runs a community of 400 digital marketers from beginner to expert, which collectively spends over $100M per month on Facebook and Instagram.Show LinksFoxwell DigitalNorthbeamTripleWhaleBlog: Advantage+ Shopping CampaignsOctane AIDavid HerrmannTikTok Ads Webinar with Cody PlofkerDirect Mail: PostPilotSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Performance MAX campaigns are HOT right now. This super campaign type combines ALL of Google's channels into one campaign - Search Ads, Shopping Ads, Display Ads, Gmail Ads and YouTube ads all in one. We're seeing amazing early results and believe this will be a game changer for eCommerce brands.To break it down, we're joined by Google Premier Partner Brett Curry.Brett is the CEO of OMG Commerce, a digital marketing agency, Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what’s new and what’s next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They’ve worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed and many more. He's a frequent speaker on top industry stages like Traffic & Conversion Summit, Social Media Marketing World, SellerCon, IRCE and more.Show LinksOMG CommerceYouTube Ad Examples GuideHow to Create Google Shopping Ads for Your StoreSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Do you feel like you're burning money at the altar of Facebook while Zuckerberg builds a VR empire? Are you earning break even ROAS, and hoping ad prices don't rise any further?If you are, that's not uncommon.In August, I was at Ecommerce Day in LA, and heard their keynote speaker say "Facebook and Google's entire business model is to take credit of sales that were already going to happen."And then he convinced me that was true.Joining us today with some unconventional wisdom on building a better marketing plan for your brand is Rand Fishkin.Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software.Rand's Bio: In 2018, Rand started SparkToro with Casey Henry and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500, and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place. Geraldine and Rand are also small investors in TinySeed Accelerator, LegUp, TeamSportz, Techstars Seattle and Backstage Capital.Show LinksSparkToroSurveyMonkeyLost and FounderVirtual Confernece: Spark TogetherSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

If you're a little older than me, you may remember a particularly cool pair of sunglasses that was famous for using NASA satellite tech in their lenses and for being the first real activewear sunglasses in the 80s.I'm talking about REVO sunglasses.Our guest today is Cliff Robinson, CEO of Revo. Cliff has fashion in blood. You see, he was born into fashion, his family’s nearly century old business designs, manufactures, sells and distributes high-quality designer brand eyewear right in my home state of Illinois.Today we're going to discuss the journey from an old school family business licensing other people's names to becoming a brand owner, and the learnings that come along with this shift in business strategy.Show LinksRevo Sunglasses - Discount for listeners - use code KURT for 20% off on revo.comSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Today's guest co-founded the #1 cat travel brand in the world. You read that right.We're joined by Emily Miethner from travelcatshop.com, now the #1 cat travel brand in the world, and a fast-growing, global 7-figure DTC brand serving catstomers in 75+ countries. As the Chief Marketing Officer, Emily manages influencer marketing, SMS and email marketing, organic digital content, retail, product development, and partnerships.She's been featured on Good Morning America, in-studio on Cheddar TV Live, and in The New York Times, Wall Sreet Journal, Vice, U.S. News, Vogue, Fast Company, and more, and on 20+ podcasts.Show LinksTravel CatIG/@yourcatbackpackLinkedin/emilymiethnerStray (game()SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Today's guest is Jake Karls, a co-founder at chocolate factory & DTC brand Mid-Day Squares.Jake's job goal is to grow their brand by building genuine relationships – with investors, buyers, journalists, and their 80-person team. He's done that with a content marketing approach that he describes as "starring in our own reality TV show" that includes real life therapy sessions and inspiring others to be unapologetically themselves.Though Jake was recognized as an EY Entrepreneur of the Year Finalist this year, his self-proclaimed “greatest accomplishment” was learning how to be confident in himself.Show Linksmiddaysquares.comIG/@middaysquaresJake Karls on LinkedInSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Today's guest is Nick Disabato, a conversion rate optimization consultant who believes "Ecommerce isn’t a video game. It’s relationships with real people, at scale." In this episode, we'll learn how his customer-focused mindset has helped in improve conversion rates and shift company cultures at the same time for his clients.You'll hear:Design Mindset & Cognitive BiasesCustomer Phone InterviewsScary Tests, Tools, and where to startThrough his consultancy, Draft, Nick Disabato conducts research-driven optimizations of online stores, so they can grow without needing to increase their ad spend. Rather than running the usual marketing playbook, Nick uses design research as the fundamental tool for optimization. He also wrote design best-sellers Cadence & Slang and Value-Based Design.Show LinksDraft - Nick's design consultancy@nickd's twitter rantGoogle Optimize - Split Testing toolStore Design - Nick's new mini how-to guideHotjar - Heatmapping toolSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Scott Brown & Tim Swindle are the creators of PaddleSmash, a new outdoor active game that combines elements of Pickleball and Spikeball.Scott Brown is the co-founder of Marbles: The Brain Store, a retail concept focused on building better brains through play, which eventually grew to 40 stores, a website, a catalog business and a proprietary product division.Tim Swindle created Utter Nonsense, an entertaining card game that was quickly carried by several retailers and ultimately within all 1,800 Target stores. Utter Nonsense was acquired in 2017 by private equity backed, PlayMonster.What did the learn and where are they going? Today is all about product development in the toys & games space.Show LinksPaddleSmashTina Seelig: Can We Control Our Own Luck?Kickstarter: Utter NonsenseSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Today's topic is PR...PR or "earned media" is very attractive. Authentic content and engagement that you dont have to pay for. Its like SEO for press.Sounds great? So why isn't everyone doing it? Because it's hard and expensive.As the host of a moderately successful podcast, I get a lot of pitches from PR firms and they're mostly awful. Or we've had clients hire PR firms and feel like they flushed $10K/mo down the toilet.So how do you do it right? Like many things, the answer might be Do It Yourself, at least at first.The attraction is clear. Who wouldn't want to be featured in Wirecutter, GQ, Engadget, Techcrunch, Forbes, CNN, Wall Street Journal, or even huge YouTube channels like iJustine. Our guest today has, and he's going to tell us how to do it.Our guest today has been doing PR for eight years as part of his role at NOMAD GOODS. We're joined by listener & recurring guest Chuck Melber. During his tenure at Nomad he has established a strong foundation in advertising, email marketing, affiliate marketing, PR, and influencer marketing.Show LinksNOMADCisionStreakSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Our popular 'Ask Us Anything' series continuesWe open with news of a ponzi scheme, then answer your burning questions.We discuss:Maximizing your advertising dollarsShopify's share priceBuilding the perfect ecom teamand more_!_Show LinksOverhyped & Under-Regulated: Zadeh Kicks, the Sneaker Arbitrage that Cost Customers MillionsSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

A cookie brand born in Farmer's Markets discovers their mission after a chance encounter with the lead singer of Imagine Dragons.This is the story of Wunderkeks, an Austin-based baked goods company specializing in cookies, and building safe spaces with those baked goods.We're joined by Hans Schrei, co-founder of Wunderkeks.Show LinksWunderkeksWunderkeks: About UsIG:@wunderkeks_atxRepublic.com/wunderkeksSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Move over Unite, the big announcements are now happening twice a year with Shopify Editions, Shopify’s new semi-annual showcase.CEO Tobi says, “With Shopify Editions, we’re sharing our big bets and latest innovations in commerce so that those ambitious enough to try their hand at entrepreneurship can start and scale faster than ever before.”There's a lot to explore, every time I revisit Editions, I find something I missed before. In this episode, we'll talk through the announcements we're most excited about.Show LinksShopify EditionsB2B on ShopifyCheckout ExtensibilityDiscount CombinationsMetafieldsShopify FunctionsPlanet by ShopifySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode, our guest packages more than a decade of knowledge and experience into just a handful of immutable laws that can help savvy brands convert more visitors into buyers.We're joined by Jon MacDonald, founder of The Good, a conversion optimization firm that has helped globally-recognized brands like Nike, Adobe, Xerox, and The Economist exceed their ambitious growth goals.Show LinksOpting In To Optimization - use code GOODFRIENDSthegood.comjonmacdonald.comGoogle OptimizeAmazon Mechanical TurkWikipedia: Mechanical Turk - Trivia!SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Our guest today didn't know what he didn't know when he started an apparel brand in 2009, and only grew to dislike it the more successful he became, so he eventually exited the business in 2017 to focus on digital marketing.Today, he's a go-to expert on Facebook ads, with a lot of unconventional opinions, and a no BS approach that's refreshing in the marketing space. That's the kind of experience we can benefit from.We're joined by Jason Portnoy, owner of JPORT Media, a 7-figure agency that has generated over $150M in revenue for their clients.Show Linksjportnoy.comJPORT MediaWaPo: US consumer confidence slumps to lowest level in 16 monthsPerfectly Mentored PodcastSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Learn the Four Pillars of ValueWhich deal types are available (its more than just cash)As interest rates rise, why you want to be SBA qualifiedWhy you want to use accrual accounting to clean up your booksElaine is an advisor at Quiet Light where she helps online-based businesses exit. She has a background in e-commerce and a track record of success in online business. She started her first profitable eCommerce business on Etsy in 2009 and has built 3 more businesses since, including a content site, an online subscription service, and a multi-million dollar fitness eCommerce brand that she exited through Quiet Light before joining their team as an advisor.Show LinksQuietlight - They offer free business valuations and help with exit planning for online business owners. Anyone interested can contact Elaine at [email protected] 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

"Addressing prices once every year or two isn't going to work anymore."You've probably already invested time testing and analyzing your sales funnel, but have you ever tested your pricing? How did you determine the pricing on your site? It was a best guess, right?With all the changes in the last year - iOS & FB, supply chain disruptions, inflation - pivoting to a margin focus is so important. The days of just focusing on the top line are over.In today's episode, we learn from a price testing expert if you should optimize revenue and profit for the traffic you have by split testing your pricing. Its not right for everbody, and its more than just prices. It’s shipping, returns, discounts, subscription savings, etc. There may be a lot of low hanging fruit.We're joined by Drew Marconi, CEO of Intelligems, a price-testing and margin optimization product for e-commerce brands. Prior to starting Intelligems, he built Dynamic Pricing systems at Via Transportation, and was a manager at McKinsey & Company beforehand. He has a degree in Economics & Education Policy.Show LinksIntelligems - A/B Test your pricing on your Shopify store.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode: An email insider exposes how to acquire the email addresses of anonymous website visitors who don't make a purchase or fill out a form. You read that right. But is it even legal? And if so, what are the risks and ROI?Our guest should know, after all he's an email marketing veteran with a successful exit under his belt.We're joined by Adam Robinson, founder and CEO of GetEmails, which he's bootstrapped to 10m ARR in 24 months with six people. Prior to GetEmails, Adam was the founder/CEO of Robly Email Marketing, which was bootstrapped and he exited for 8 figures to private equity in 2020.Show Linksgetemails.com - We'll give you 25% off for the first 3mo ... just use the offer code UNOFFICIAL when you sign up.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Most business owners would agree that data-driven decisions are preferable, so why then are we all overlooking split testing when making design decisions? In this episode, we talk through seven interesting split tests and the implications of their results. With one big caveat: there are no best practices...Show LinksGoogle OptimizeTuffy Rhodes' 3HR Opening DayBaymard - Readability: The Optimal Line LengthCharacter counterSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Google offers many free and excellent tools for business owners, but knowing which ones to invest in, and what to do with can be intimdating. Our guest today talks us through a low-stress, high impact approach to optimizing for Google's business tools that applies to nearly any store. (If you haven't setup Google Search Console yet, listen to this episode.)Which of Google's free tools should you always use?Which Google Search Console warnings actually matter? (It cries wolf!)The opportunity of Rich Results DataIlana Davis is a Shopify Superhero who works with e-commerce shops to remove friction from the buying process. She’s the owner of JSON-LD for SEO, a Shopify app that gets you more organic traffic through Rich Results. Ilana rescues websites to attract more visitors, provide better SEO, and increase conversion rates at a fraction of the cost of a full redesign.Show LinksGoogle Search ConsoleGoogle Merchant CenterJSON-LD for SEOilanadavis.comRich Results TestGet a free structured data audit by emailing [email protected] 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Long time SEO expert and Shopify Partner Rhian Beutler returns to the show with updates to tell us...the SEO & content strategy every store should employthe right approach to Meta title & description tagsHow to take advantage of Google's Natural Language Processing pushPlus an update on the global supply chain.Show LinksMozCopyAIOpenAI’s API for GPT-3Double Your WDWOtter.aiGoogle Search ConsoleShopify SupplyMVMTGovalorhianbeutler.comSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this Ask Us Anything episode, we discuss new features and answer your burning questions.What's new at Shopify:AudiencesDelivery DatesSFN + DeliverrAnd your questions:When to upgrade your planThe importance of being a HYPE BEASTMetafields impact on SEOConversion Rate FactorsAnd moreShow LinksShopify AudiencesEstimated Delivery Dates at CheckoutShopify acquires DeliverrShop PromiseSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In today's episode, we learn a sane and accessible influencer marketing strategy that has worked for brand and big small: product seeding.We're joined by Cody Wittick, Co-Founder and Co-CEO at Kynship, an influencer marketing agency.Prior to co-founding Kynship, Cody worked at QALO, the brand that created the silicone wedding ring, where he built out a robust influencer program of 500+ influencers, all through the foundation of seeding. This included contracting thousands of micro-influencers in a variety of industries to produce monthly UGC and organic posts, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.Show LinksKynshipQALOMeta for CreatorsTikTok Creator MarketplaceMightyScoutRevKapwingKynship App: Influencer SeedingKynship's Influencer CourseSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode, we hear how Shopify merchants can better manage their business finances, and increase conversion at checkout.Our guest today is Tui Allen, a Product Director at Shopify, overseeing financial solutions for entrepreneurs and businesses.This includes Shopify Capital (available to merchants in the US, UK, and Canada) which provides merchants with timely access to funds to help their businesses grow, simplifying the tedious processes found at traditional banks. Since its launch in 2016, Shopify Capital has provided more than $3 billion in funding to merchants worldwide.With over 20 years of experience in the software and technology sector, Tui Allen has a track record of leading product development not just for Shopify, but also global financial ERP, CRM and payment solutions for several Fortune 100 companies.Show LinksShopify BalanceShopify ProtectShopify CapitalAccelerated checkouts / dynamic checkout buttonsShop PayShopPay InstallmentsSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In episode 400, we heard from veteran ecom investor Drew Sanocki that he'd acquired oVertone Haircare along with ecom powerhouse influencer Ezra Firestone.In today's episode, our recent hire Tom Siodlak talks us through the behind the scenes experience of working with Ezra and the oVertone team on migrating the site from headless back to native Shopify with a custom theme. He reveals the premium theme we used as a framework, his thoughts on developing custom Shopify themes, design process, Online Store 2.0's impact, and more.Show LinksoVertone HaircareFocal by MaestroooTurbo Theme by Out of The SandboxEthercycleCrowdfunderSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In episode 235, we heard how SHITI Coolers started with $400 in parody stickers back in 2016 and by 2019 had grown into a seven-figure lifestyle brand.Today, they're back on the show to discuss their next phase of growth, beginning with a custom theme and rebranding effort. Not just any custom theme, when we built with them and launched less than 24 hours before recording this episode.Show Linksshiticoolers.comSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

We discuss the top mistakes to avoid early in your entrepreneurial journey. Look, when you start something new, you don't know what you don't know. It's easy to make a lot of mistakes early on that become obvious to you only later with experience. I know this because I've been through it. I've engaged in all of the mistakes we're about to discuss.Show LinksoVertoneGovaloAMP by Shop SheriffPost Pilot - The Godfather offer! They'll build the first campaign for you and send them.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Serial entrepreneur Drew Sanocki shares his career learnings after starting, buying, running, or selling numerous ecommerce businesses.Notable quotes:"You make most of your money on the exit.""Buying a business reduces the risk... its the ultimate shortcut""Valuations change over time. Growing ecommerce businesses can sell for 5-8x EBITDA"We discuss:Selling furniture as one of the earliest dropshippers in 1999The specifics on buying oVertone Haircare with Ezra FirestoneWhat makes a business attractive as a purchaseThe importance of retention marketingShow LinksoVertoneAutoAnythingDuoPlanePowerful by Patty McCord#341 - RFM Segmentation with Juliana JacksonPost Pilot - The Godfather offer! They'll build the first campaign for you and send them.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this Ask Me Anything episode sourced from our listeners, we discuss...Alternatives to Shopify and Google AnalyticsTikTok StrategyWhat do successful brands do differently?Is SEO still viable?What's one thing around the corner no one is talking about yet?Which 3 eComm strategies that just don't work like they used to?Meta Shops (FB/IG)... Should Shopify merchants have checkout on their owned Shopify store, or, Meta Checkout (In-app checkout)?The NEW Shopify Customers View sectionsGoogle PageSpeed FalloutReturn Management AppsShow LinksShopify FlowoVertoneKno CommerceTriple WhaleBetter ReportsReport PunditShopify Customer SegmentationShopify Email MarketingLoop ReturnsAftershipNarvarPost PilotSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

We're joined by Becca Davison, co-inventor of UnbuckleMe, an innovative, patented tool that makes it easy to open kids’ car seat buckles. She's a Shark Tank alum who experienced the most unusual event in the Shark Tank: all five Sharks were interested in investing in and partnering with UnBuckleMe.When Becca's mom Barb offered to help out with childcare, they identified a problem, and Barb was uniquely positioned to solve it. Fast forward 5 years later, UnbuckleMe is a top selling product on Amazon with over 6k reviews, available at Target, Walmart, buybuyBABY and loved by parents & grandparents across the country.Show LinksUnbuckleMe - Take 15% off with code podcast15Kickstarter: UnbuckleMeSafe in the SeatKlaviyoAttentiveSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Our guest today is a serial entrepreneur who shuns the hustle & grind and instead focuses on enjoying the journey of starting a business."I have had many ups and downs but one night I had a dream about my grandfather and hot honey and the name heart soul heat all came into focus."We're joined by Raoul Benavides, founder of Heart Soul Heat, a purveyor of ghost-pepper infused honey."As someone with a big entrepreneurial spirit and roots in Mexican food culture, I want to incorporate the best of my family’s legacy into some new products that I could share with everyone."Show LinksHeart Soul Heat - KURT20 for 20% your first orderPodcornPRXSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode originally recorded live for a virtual audience at The Future of Ecommerce, we talk with conversion copywriter Lianna Patch about how to improve your store's copywriting and maybe even add a dash of humor.TAKEAWAYS:What are some easily fixable copy mistakes (AKA copy-tunities) you'd like to see more stores address?What's the difference between conversion copy and direct response copy?What are some non-metric based ways to measure your copy's effectiveness?Where's the best place for store owners to try using humor in their copy?Show LinksPunchline Convresion CopywritingOriginal Future of Commerce episodeEcommerceTechSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode, we talk through migrating to Shopify: things to watch out for, and experienced advice on how to make the most of migrating to Shopify.Our expert guest contributors are:Stewart Knapman who joins us from New Zealand where he is a Merchant Solutions Engineer at Shopify. Before moving to Shopify he spent the last decade working as a Shopify partner and Plus Expert helping merchants get the most out of the platform.Karl Meisterheim, author of the Liquid Weekly newsletter, and an Ethercycle team member currently working on a migration from Magento to Shopify.Show LinksDocs: Migrate to ShopifyTransporter AppMatrixify - Shopify Data Bulk Import Export Update & MigrateLiquid WeeklySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with us to grow your store.

Since creating Bug Bite Thing in 2017, Kelley has been a "Mom on a Mission" to offer the most effective chemical-free solution for insect bite relief worldwide.In 2013, Kelley Higney moved from California to Florida, only to discover the horror of living with mosquitoes. Her daughter suffered from constant mosquito bites. After many failed attempts using creams and trying home remedies, Kelley discovered a little-known tool that uses suction to help remove insect saliva/venom from under the skin. Kelley was amazed to find that the product worked and also offered instant relief.The company gained nationwide recognition in October 2019 when Kelley and her mother appeared on ABC’s hit show, ‘Shark Tank. Bug Bite Thing is Amazon’s #1 selling product for insect bite relief with over 40,000 reviews. Kelley is a member of the Fast Company Executive Board and Forbes Business Council. She has received several awards, including ‘Female Entrepreneur of the Year’ by the 2021 Stevie Awards for Women in Business 2021. She resides in South Florida with her husband, Richard, and their daughters, Leah and Lilly.Show LinksBug Bite ThingZenDeskKlaviyoSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Alicia Reynoso began selling online 7 years ago and has since built and exited an 8-figure brand on Amazon and Shopify.It wasn't until she launched her free 60 Day Challenge that she was able to grow a hyper engaged community around her brand. With this challenge and community of super fans, Alicia was able to scale their business, increase their customer lifetime value, generate an endless amount of UGC and differentiate themselves from the competition.Show LinksAlicia's challengemakers.comEzra's Blue Ribbon MastermindSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Kyle Hale spent a year teaching himself to draw so he could start Ambitious Kids, a T-shirt company for children. His designs have a retro midwestern vibe that has a way of sparking conversations. Still early in his journey, Kyle is open about the struggles he's faced starting his brand, and the lessons he's learned in the process.Show LinksAmbitious KidsDesignPickle - Gig economy design serviceBluebird Group - Retail services agencyCanvaPlaceitDribbbleBroken Record with Rick RubinThe Social Media Marketing PodcastGoodUISponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

How a family business selling teddy bears, Plush in a Rush, went from a regional traveling salesperson venture to a nationwide wholesale e-commerce store. Yes, this store is exclusively wholesale, and thriving. Having sold online for nearly 20 years, owner Todd Steinberg has a lot of unexpected and practical advice to share from his experiences.Show Linksplushinarush.comSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.