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Inkpot Creative
Hosted by KP and Jessie (the business partners and IRL partners behind Inkpot Creative®), The Unexpected Entrepreneur podcast deep-dives into the unpredictable world of entrepreneurship. Covering everything from strategic brand development to the advantage of having a bold website as a wedding photographer, nothing is off limits as KP and Jessie help wedding photographers and creative entrepreneurs figure out how to stand out in a crowded market not just strategically, but authentically. Podcast cover art image taken by WorkPlay Branding
Total 126 episodes
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Getting More Consistent Aligned Leads After Rebranding with Andrea Cakmar

Getting More Consistent Aligned Leads After Rebranding with Andrea Cakmar

In this episode of the Unexpected Entrepreneur podcast, we sit down with Andrea Cakmar, a talented wedding photographer based in Southern Arizona, to talk about her transformative rebranding journey. Andrea shares what it was like to transition from a DIY website to a professionally designed brand and how her new website attracts more aligned clients.    About Andrea:   Andrea Cakmar Photo + Film is a destination wedding photography and videography team based in Tucson, Arizona that is inclusive and affirming for all couples. The team specializes in artful, expressive photography captured through a warm, film-inspired style. Andrea and her associates are known for providing an elevated experience that guides couples through the wedding process, from consultation to gallery delivery.   Andrea's Links:    + Website  + Instagram + Facebook + YouTube   Our links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Access the episode show notes. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
14:5825/11/2024
Turning Weddings into Stories: The Case Study Approach with Jocelyn Montemarano

Turning Weddings into Stories: The Case Study Approach with Jocelyn Montemarano

In this episode, Jessie and Jocelyn talk about the importance of case studies for photographers. They highlight how case studies can help photographers attract their ideal clients, showcase their expertise, and differentiate themselves from the competition. Case studies go beyond traditional galleries and instead focus on specific situations, unique elements, and the photographer's process.    About Jocelyn:    Jocelyn Montemarano is a former journalist turned case study coach at Scale Your Resonance. She loves helping coaches, service providers, and experts to use their client stories to bring more transparency into the sales process and turn right-fit lurkers into dreamy clients.    Jocelyn's Links:    + Website+ Instagram + Threads + LinkedIn + Free Training: Discover How to Consistently Receive Results From Your Clients and Grow a Collection of High-Converting Case Study Content   Our links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Access the episode show notes. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
36:5822/11/2024
Clients Have Evolved—Has Your Brand?

Clients Have Evolved—Has Your Brand?

In this episode of the Unexpected Entrepreneur podcast, KP talks about the significant shifts in client expectations within the photography industry. She emphasizes the importance of adapting branding to meet the evolving needs of modern clients who prioritize personalized experiences, authenticity, and strong values.    Our links: + Grab your FREE ticket to the High-End Wedding Summit + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Access the episode show notes. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.  
13:3220/11/2024
AI Strategies for Entrepreneurs Who Value Authenticity with Kinsey Soderberg

AI Strategies for Entrepreneurs Who Value Authenticity with Kinsey Soderberg

In this episode of The Unexpected Entrepreneur, we sit down with Kinsey Soderberg of Authentic AI to explore how solopreneurs can embrace AI tools without losing their brand's authenticity. Kinsey shares actionable tips on training AI to align with your voice, using it as a collaborative tool, and maintaining a human-first approach while leveraging AI to save time and boost productivity. About Kinsey:  With her brand and podcast Authentic AI®, Kinsey helps down-to-earth entrepreneurs leverage AI tools in your business without wasting your time or sacrificing your authenticity.  She focuses on a human-first approach to AI that brings your brand to the forefront, and helps you make AI work for you (not the other way around).  She believes in using AI to get more done more quickly without sacrificing quality and find a little wiggle room to actually enjoy your life. Check out her signature programs: AI Reels Club and Brand Blueprint for ChatGPT. Kinsey's Links:  + Website  + Instagram  + Threads + YouTube + Podcast + Reels Prompt Playbook for ChatGPT + Brand Blueprint for ChatGPT   Our links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Access the episode show notes. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
34:0618/11/2024
How a Strategic Rebrand Helped Olivia Yuen Step Up Her Online Presence and Connect with Wedding Planners

How a Strategic Rebrand Helped Olivia Yuen Step Up Her Online Presence and Connect with Wedding Planners

In this episode of the Unexpected Entrepreneur podcast, Jessie and Olivia discuss Olivia's rebranding journey as a wedding and portrait photographer. They explore the challenges Olivia faced in establishing her brand, the importance of a strong online presence, and the transformations she experienced after the rebrand.    About Olivia:  Olivia is a wedding and portraiture photographer based in New Orleans, specializing in film photography. Olivia lives in New Orleans with her husband, Alika, daughter and two golden retrievers.    Olivia's Links:  + Website  + Instagram   Our links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Access the episode show notes. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
19:4715/11/2024
Inside the Wedding Industry: Marketing and The Rise of Wedding Content Creators with Mimi Lebourgeois

Inside the Wedding Industry: Marketing and The Rise of Wedding Content Creators with Mimi Lebourgeois

In this episode of The Unexpected Entrepreneur, we're diving into the world of social media management and wedding content creation with Mimi from Wilder Social. Mimi shares insights on balancing authenticity and engagement on platforms like Instagram, adapting to algorithm changes, and the unique value of a wedding content creator. Whether you're a wedding vendor or a couple planning a special day, you'll gain a deeper understanding of how social media can shape and capture memories. About Mimi:  Wilder Social, founded by Mimi Lebourgeois, is a small creative entity specializing in social media marketing for wedding professionals and wedding content creation. I’ve been in the social media industry since 2017, working in fashion, cannabis, wedding and retail spaces. I love bringing a personal feel to the digital world, creating a social experience that’s simply different- and capturing couples in love in the most candid moments. Mimi's Link:  + Website  + Instagram  + Threads + Facebook   Our links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Access the episode show notes. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
38:3511/11/2024
Crafting Your Brand Voice with Hanna Marcus

Crafting Your Brand Voice with Hanna Marcus

In this episode, Jessie chats with Hannah from Boundless Copy about brand voice. We talk about what brand voice is and why it's important, how to discover and develop your brand voice, and how to use it effectively in your copywriting and messaging.    About Hanna:  Hanna Marcus is the Founder & Head Copy Gal behind Boundless Copy–a copywriting agency that specializes in helping biz owners use their clear, sticky brand voice to flip on the neon welcome sign for their dream people. In the last 8 years, Boundless has helped 400+ creatives, service pros, & more write web copy, sales pages, blogs, and more, all with the mission of inspiring their dream people to take action!    Hanna's Links: + Website  + Instagram  + Threads + Brand Voice Roundup Waitlist for Q4   Our links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Access the episode show notes. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.  
30:0004/11/2024
How Rebranding Brought Aimee's Personality to Life Online

How Rebranding Brought Aimee's Personality to Life Online

In this episode of the Unexpected Entrepreneur podcast, Jessie and Aimee discuss the journey of rebranding Aimee's photography business, Please Don't Blink. We talk about the importance of unique branding in the crowded wedding photography market and the insights gained from the rebranding process. Aimee shares her newfound confidence in her brand and website, highlighting the significance of showcasing her personality and style to attract the right clients.   About Aimee:  My name is Aimee, and I live in Central Pa. I am a big fan of our 4 distinct seasons, the woods, and having my family close by. As a lover of Love, adventure, and the outdoors, I feel like I hit the career Jackpot being able to photograph elopements and intimate weddings. I get to document the coolest couples, doing the activities they love, in epic locations, while they say I DO. Is there anything better? Coming from a photojournalism background, my strength as a photographer comes in anticipating moments and capturing them. I am also the ultimate cheerleader. I want your wedding day to be as amazing as you are! When I am not photographing weddings, you will probably find me running trails (I have actually run a couple 50 milers), paddle boarding, cross country skiing, drinking coffee, growing killer veggies, or snuggling with my cat Steve.   Aimee's Links:  + Website + Instagram Our links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Access the episode show notes. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
15:4401/11/2024
Understanding Your Financial Health with Samantha Eck

Understanding Your Financial Health with Samantha Eck

In this episode of the Unexpected Entrepreneur podcast, Jessie and Samantha Eck dive into the often confusing world of bookkeeping and finances for entrepreneurs. Samantha, a seasoned bookkeeper, shares her insights on how to effectively manage finances, understand key metrics, and navigate the complexities of tax deductions.    About Samantha:  Samantha Eck is a bookkeeper for creatives and a coach for bookkeepers looking to build their business. Using her corporate background and education in accounting she focuses on helping creatives read the story their numbers are trying to tell them so that they can utilize them to grow their business to unexpected heights. When not crunching numbers Samantha can be found spending time with her husband Justin and dog Vivi usually reading, gaming or cross stitching while watching a good show. Samantha's Links:  + Grab Samantha's QuickBooks Setup Checklist + Check out the Strategic Success Mini Workshop + Fill out Samantha's discovery form + Website  + Instagram  + Threads  + Facebook + LinkedIn + YouTube + Podcast Our links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Access the episode show notes. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
29:4628/10/2024
Stop Playing It Safe: Why Your Rebrand Needs More You

Stop Playing It Safe: Why Your Rebrand Needs More You

Are you playing it too safe with your photography brand? In this episode, we explore why authenticity is key to a successful rebrand. We discuss the risks of generic branding, how to infuse more of you into your brand, and actionable steps to create a more aligned and effective presence. Our links: + Grab your FREE ticket to the High-End Wedding Summit + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Access the episode show notes. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
08:1123/10/2024
Leveraging Newsletters for Creative Entrepreneurs with Alexa Phillips

Leveraging Newsletters for Creative Entrepreneurs with Alexa Phillips

In this episode of The Unexpected Entrepreneur, Alexa Phillips from Bright Eyes Creative joins us to explore the evolving landscape of newsletters. We dive into the difference between newsletters and email marketing, why an owned audience is essential for business resilience, and how to strategically repurpose content from newsletters to social media. Alexa shares tips on creating meaningful, engaging content that builds community and boosts conversions. About Alexa:  Alexa Phillips is a brand & business development strategist and writer. With almost a decade of marketing and writing experience, Alexa has worked with Fortune 500 brands, startups, and creative entrepreneurs to grow their brands through content marketing. She is the founder and Chief Brand Architect at Bright Eyes Creative, a creative studio that helps creative entrepreneurs monetize their zone of genius and creativity. She is also the author of Creatives Anonymous, a weekly newsletter that explores what it means to be a modern-day creative.  Alexa's Link:  + Instagram  + LinkedIn  + Threads  + Creatives Anonymous + Musing to Monetized + Free Brand Audit Workbook Our links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Access the episode show notes. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
32:2721/10/2024
How Rebranding Helped Stephanie Streamline Her Business and Feel More Confident

How Rebranding Helped Stephanie Streamline Her Business and Feel More Confident

In this episode of the Unexpected Entrepreneur Podcast, we chat with adventure elopement photographer Stephanie Lamar about her rebranding experience with Inkpot Creative. She shares the pivotal moment when she realized her website no longer represented her vision and how a custom brand helped her stand out in a saturated market. Tune in to hear how this transformation has not only boosted her confidence but also streamlined her business systems, bringing more ease and automation into her workflow. About Stephanie:  Stephanie Lamar is an adventure and destination elopement photographer based in Death Valley National Park. She travels around the world capturing elopements, intimate weddings, proposals, and portraits for unconventional couples who want a laid-back but luxurious experience. If you can't find her be sure to check the romantasy section at your local bookstore. Stephanie's Links + Website + Instagram + Facebook Our links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Access the episode show notes. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
17:0718/10/2024
Creating Brand Consistency as a Photographer Through Rebranding with Kylee Boaman

Creating Brand Consistency as a Photographer Through Rebranding with Kylee Boaman

In this episode of The Unexpected Entrepreneur Podcast, we chat with Kylee Boaman, a wedding and brand photographer, about her rebranding experience with Inkpot Creative. Kylee shares how her brand evolved from inconsistent visuals to a cohesive, recognizable identity that allows her to stand out in a competitive industry.  Kylee's Links:  + Website + Instagram + TikTok Our links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Access the episode show notes. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
13:1016/10/2024
The 3-Step Formula to Prioritize What Matters in Business with Lauren Glynn

The 3-Step Formula to Prioritize What Matters in Business with Lauren Glynn

In this episode of The Unexpected Entrepreneur Podcast, Jessie chats with Lauren Glynn about her three-step guide to prioritizing what matters in business. Learn how defining your "why," setting short-term goals, and developing supportive habits can streamline your path to success. Lauren also talks about overcoming the overwhelm of systems and how building habits instead of task lists can lead to sustainable growth. About Lauren:  Using her experience from working with Fortune 500 companies and the federal government, Lauren Glynn helps online business owners get organized and productive by creating processes that help them manage their time, even with having everything on their plate. With Lauren’s guidance, they can focus on what truly creates value, ease the overwhelm, and build a business that supports the life they want. Her clients gain the clarity and control they need to confidently grow their business without feeling stretched too thin. Lauren's Links:  + Threads + Instagram + LinkedIn + YouTube + Podcast + Website + Grab the 7 Days to Streamline Your Business mini-course! Our links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Access the episode show notes. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
33:4015/10/2024
Your Website Is Ruining Your Reputation (And You Don’t Even Know It)

Your Website Is Ruining Your Reputation (And You Don’t Even Know It)

In this episode of the Unexpected Entrepreneur, we explore how your website can build or break your reputation. From slow loading times to poor design and unclear messaging, we discuss common website mistakes that could be driving potential clients away. Tune in for tips on how to improve your photography website and make sure it’s working in your favor. Our links: + Grab your FREE ticket to the High-End Wedding Summit + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Access the episode show notes. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
22:3009/10/2024
Finding Confidence and More Organic Leads Through a Rebrand with Kendra Rubalcaba

Finding Confidence and More Organic Leads Through a Rebrand with Kendra Rubalcaba

In this episode of The Unexpected Entrepreneur Podcast, we chat with Kendra, a portrait photographer who shares how her rebrand transformed her business. Learn how she went from feeling unsure about her website to confidently attracting clients through a new, tailored brand identity and improved SEO. About Kendra:  Kendra is a true to color portrait photographer who photographs families and events. She specializes in family photography including non-traditional families, families with disabilities and special needs, unique family dynamics, and families that need a little extra love.  Kendra's Links:  + Website + Instagram + Facebook + LinkedIn + Check out Kendra's fall newsletter + Grab Kendra's Tips for Your Family Session Our links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Access the episode show notes. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
13:3707/10/2024
Aesthetics Matter in Your Photography Brand

Aesthetics Matter in Your Photography Brand

In this episode of the Unexpected Entrepreneur podcast, we're diving into why basic branding can hold photographers back and how to create a compelling, unique visual identity that stands out. We chat about the impact of a cohesive brand, the elements of strong branding, and how to make your photography brand work for you.  Our links: + Grab your FREE ticket to the High-End Wedding Summit + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Access the episode show notes. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
18:3925/09/2024
How a Rebrand Helped Kendahl Find Her Ideal Clients & Raise Her Rates

How a Rebrand Helped Kendahl Find Her Ideal Clients & Raise Her Rates

In this episode of The Unexpected Entrepreneur, we chat with our past client Kendahl about her journey to rebranding her business as Light My Love Photo + Film. Kendahl shares why she knew it was time to rebrand, the challenges she faced with her previous website, and the transformations she's seen since launching her new brand.  About Kendahl:  Kendahl Belman is your photographer's favorite photographer. She is a Denver based wedding, couples, and elopement photographer who doesn't just take photos, she preserves memories.  Kendahl's Links:  + Website + Instagram Our links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Access the episode show notes. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.  
12:0323/09/2024
Blog Smarter, Not Harder: All About Back Pocket Blogger

Blog Smarter, Not Harder: All About Back Pocket Blogger

In this final episode of our blogging series, we dive deep into everything Back Pocket Blogger, our reimagined blogging service for photographers. We discuss the common challenges photographers face with blogging—like lack of time, inconsistency, and struggling to create posts that attract clients—and how Back Pocket Blogger is designed to solve these issues.  Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Access the episode shownotes here. + Grab your FREE ticket to the High-End Wedding Summit from Sep 30th - Oct 4th here! + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
16:5119/09/2024
How Rebranding Helped Suzanne Fiore Gain Clarity and Confidence

How Rebranding Helped Suzanne Fiore Gain Clarity and Confidence

In this episode of The Unexpected Entrepreneur Podcast, we chat with photographer Suzanne Fiore, who shares her journey of navigating branding challenges, building her website, and gaining clarity about her business. Suzanne talks about the transformation she experienced after rebranding with us and how SEO and a refreshed website have brought new clients her way.  About Suzanne:  Suzanne is the owner and lead photographer of Suzanne Fiore Photography, a NYC/NJ based, fully inclusive, business that aims to capture your invaluable moments and strives to capture the heart and soul of your unique story for lifetimes to come. She's had her photography work exhibited at the Seattle Art Fair, the PCNW Gallery in Seattle and her fine art project, Cabaret Photo Gallery, was showcased at the Laurie Beechman Theatre in Manhattan.  Her family portraiture has been featured in publications such as Time Out NY Kids, Mommy Nearest, Jersey City Families and Digital Photo Pro Magazine. Her performing arts photography has been featured in The NY Times, The Observer, Huffington Post, Gothamist, Playbill, Theatermania, BroadwayWorld, TDF and regularly for IRT Theater. She is an advocate for families who have a relative with a disability and offers customized packages for those families in honor of her Uncle who lived with Down Syndrome. Suzanne's Links:  + Website + Instagram + Facebook + LinkedIn + Get 20% off any photo session (excluding seasonal mini sessions) from Suzanne by including the code INKPOTSF20 when you get in touch! Our links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Access the episode show notes. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
15:0616/09/2024
The Balance Trifecta with Jenn Bays

The Balance Trifecta with Jenn Bays

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with Jenn Bays, CEO of Success Beyond, to discuss her Balanced Trifecta: systems, boundaries, and support. Learn how these three pillars can help you create more freedom in your business and life, avoid burnout, and set yourself up for long-term success. About Jenn:  Introducing Jenn, the visionary CEO of Success Beyond and the vibrant voice behind the Success Beyond podcast. What began as a virtual assistant venture in 2018 blossomed into a comprehensive business management and marketing powerhouse by the fall of 2020. Driven by a deep-seated desire to uplift creatives, Jenn launched the Success Beyond Podcast in the spring of 2020. With over 130 episodes to date, each Wednesday morning brings fresh insights spanning marketing strategies, operational excellence, and the crucial significance of self-care and mental health. Join Jenn on a journey of education, empowerment, and inspiration as she continues to champion the success of entrepreneurs worldwide through her dynamic podcast and innovative business solutions. Jenn's Links:  + Instagram + Facebook + Podcast + LinkedIn + Website + Join her email list! Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Access the episode shownotes here. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
33:4609/09/2024
Your Blog Posts Aren’t About You

Your Blog Posts Aren’t About You

In this episode of The Unexpected Entrepreneur Podcast with KP from Inkpot Creative® we discuss why your blog posts shouldn't be about you. Shifting your mindset from self-focused content to educational, value-driven posts can help your blog connect with readers and rank higher on search engines. Learn how to balance personal stories with actionable, informative content that answers search queries and solves problems for your audience. Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Access the episode shownotes here. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
10:5605/09/2024
How a Location Gallery System Can Save You Time and Create a Better Client Experience with Sandra Henderson

How a Location Gallery System Can Save You Time and Create a Better Client Experience with Sandra Henderson

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with photographer and systems strategist, Sandra Henderson, about her location gallery system and how it has not only saved her valuable time, but also helped create a better client experience in her photography business.  About Sandra:  Sandra Henderson is a systems strategist, HoneyBook Educator, photographer, and host of the Keeping It Candid podcast. As a neurodivergent entrepreneur who navigates chronic illness life, she takes a unique approach to utilizing systems, workflows, and automations to help her run two different businesses while still being able to give her mind and body what they need. Her goal is to use that same approach to help photographers and wedding pros create strategic systems for their businesses so they can continue to thrive no matter what life throws their way. On a personal note, she loves tacos, afternoon naps, all things Bravo, 90’s music, travelling, and spending time at home with her husband, step-son, and two cats! Sandra's Links:  + Instagram + Facebook + Podcast + Threads Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
30:5903/09/2024
What an Increase in Website Traffic Actually Means for Photographers

What an Increase in Website Traffic Actually Means for Photographers

In this episode of The Unexpected Entrepreneur Podcast with KP from Inkpot Creative® we dive into what the increase in traffic from your blog can actually do for your business and the benefits you can see from it.  Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Access the episode shownotes here. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
09:0328/08/2024
How Long Should a Photographer Blog Post Be?

How Long Should a Photographer Blog Post Be?

In this episode of The Unexpected Entrepreneur Podcast with KP from Inkpot Creative® we talk about how long your blog posts actually need to be based on the different types of content you are writing on.  Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Access the episode shownotes here. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
05:1628/08/2024
All Things Blog Analytics

All Things Blog Analytics

In this episode of The Unexpected Entrepreneur Podcast with KP from Inkpot Creative® learn about all of the important stats to look at when it comes to your blog analytics on Google Analytics and Google Search Console.  Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Access the episode shownotes here. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
13:2628/08/2024
Connecting with Clients in a Niche Market Through Blogging with Adrienne D'Alo

Connecting with Clients in a Niche Market Through Blogging with Adrienne D'Alo

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with Adrienne from Wags Down the Aisle about her experience with monthly blogging and how it has helped her connect with potential clients in a very niche market.   About Adrienne:  Healthcare program manager by day and dog cuddler by night, Adrienne runs Wags Down the Aisle, a Washington-based wedding day pet care and coordination company. Through Wags Down the Aisle, couples have the ultimate experience of having their dog involved on wedding/elopement day with their own customized itinerary and care. Adrienne is a certified project manager and brings a level or detail and organization to this work with the utmost care and consideration in mind for your pets.  Adrienne's Links:  + Instagram + Facebook + Podcast Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
15:4227/08/2024
100th Episode Special: 10 Questions with KP & Jessie

100th Episode Special: 10 Questions with KP & Jessie

In this episode of The Unexpected Entrepreneur Podcast with KP & Jessie from Inkpot Creative® they go through 10 questions about business and their travels to celebrate their 100th episode.  Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Access the episode shownotes here. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
45:0826/08/2024
Marketing Your Business on TikTok with Michelle Wintersteen

Marketing Your Business on TikTok with Michelle Wintersteen

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with Michelle from MKW Creative Co. about using TikTok as a business owner and how to create content that connects with your audience.  About Michelle:  Michelle Wintersteen is the Content Creator and Creative Director behind MKW Creative Co. a brand design & marketing agency helping to define, design, build and grow brag-worthy brands for social-media-minded entrepreneurs. From luxury vacation rentals to food/beverage/restaurant, to luxury product goods, Michelle and MKWCC team have an inherent knack for scroll-stopping visuals across platforms in a constantly shifting landscape. With 10 years under her belt, Michelle brings her expertise to client projects as well as her weekly podcast and buzzing facebook group Kiss My Aesthetic on topics spanning branding, marketing and entrepreneurship. Michelle's Links + TikTok + Instagram + LinkedIn + YouTube + Threads + The Kiss My Aesthetic Podcast + The Kiss My Aesthetic Facebook Group + Work with MKW Creative Co.  Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
49:2212/08/2024
Promoting Your Blog Posts on Social Media for More Traffic

Promoting Your Blog Posts on Social Media for More Traffic

In this episode of The Unexpected Entrepreneur Podcast with KP from Inkpot Creative®, learn about the how to actually promote your blog post on different social media platforms to expand its reach and increase its traffic.  Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Access the episode shownotes here. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
12:1507/08/2024
How to Use Quizzes in Your Marketing as a Wedding Pro with Kayla Dean

How to Use Quizzes in Your Marketing as a Wedding Pro with Kayla Dean

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with Kayla Dean from The Literary Co. about how to use quizzes as part of your marketing strategy as a wedding pro.  About Kayla:  Kayla Dean is a copywriter for creative entrepreneurs at The Literary Co. She focuses on brand messaging and website copywriting and has worked with 175+ clients over the six years she's been in business. She holds a BA and MA in English Literature. Kayla's Links + Instagram + Check out The Literary Co.  Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
31:5705/08/2024
How to ACTUALLY Stand Out with Your Wedding Business with Heidi Thompson

How to ACTUALLY Stand Out with Your Wedding Business with Heidi Thompson

In this episode of The Unexpected Entrepreneur Podcast KP & Jessie chat with Heidi Thompson about how to actually stand out in your wedding business and how to use this information to attract your dream clients.   About Heidi:  Heidi Thompson is the best-selling author of Clone Your Best Clients and the wedding business coach & marketing strategist behind Evolve Your Wedding Business where she helps wedding professionals book more ideal clients and craft a business that gives them the income, life, and freedom they want.  Her business & marketing expertise has been featured on several wedding and business outlets and events including Wedding Business Magazine, Wedding Industry Insider, The Wedding Empires Podcast, WeddingMBA, Aisle Planner, Honeybook, and WeddingWire World.  She is the creator and host of Book More Weddings Summit & Wedding Business CEO Summit. Over the past 12+ years, Heidi has helped thousands of wedding pros of all kinds across 6 continents grow their businesses without working 60+ hour weeks. Sign up for Heidi's Book More Weddings Summit here! Heidi's Links + Instagram + Facebook + Podcast + Join the Stand Out and Get Booked Challenge Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
34:5929/07/2024
How to Actually Reach Your Ideal Clients with a Blog

How to Actually Reach Your Ideal Clients with a Blog

In this episode of The Unexpected Entrepreneur Podcast Jessie from Inkpot Creative®, learn about the importance of understanding your ideal clients and how to use that information to reach them through your blog!  Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Access the episode shownotes here. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
18:0124/07/2024
How Workflows and Systems Can Transform Your Marketing with Tayler Cusick-Hollman

How Workflows and Systems Can Transform Your Marketing with Tayler Cusick-Hollman

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with marketing consultant and small-business builder, Tayler Cusick-Hollman about marketing workflows and systems and how they can help transform your marketing efforts.  About Tayler:  A marketing consultant and small-business builder, Tayler is the Founder of Enji—though you might recognize her from one of her other companies: TAYLRD Media and Designs and Sourced Co. In her newest endeavor, Tayler is taking everything she has learned over nearly a decade of helping small businesses with marketing to design and build a suite of online marketing tools that fit your lifestyle and make sense for you. Because, while you didn’t sign up to be Chief Marketing Officer of your business, at Enji, we believe becoming one doesn’t have to be so daunting—and our goal is to empower you with the tools and solutions you need to make more informed decisions, use your resources more effectively, get creative with how you connect with customers, and ultimately grow. Tayler's Links:  + Instagram + Check out Enji Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
38:4222/07/2024
Become the Go-To Photographer In Your Area Using Educational Content

Become the Go-To Photographer In Your Area Using Educational Content

In this episode of The Unexpected Entrepreneur Podcast with KP & Jessie from Inkpot Creative®, learn about how you can use educational content to not only share important information, but also become the expert in your area for your photography niche.  Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Access the episode shownotes here. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
20:3917/07/2024
Consistent Inquiries from Google Through Blogging with Bethany McCamish

Consistent Inquiries from Google Through Blogging with Bethany McCamish

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with designer Bethany McCamish on her experience blogging with us and how she has seen an increase in not only her website traffic but also her inquiries through blogging.  About Bethany:  Bethany McCamish, former teacher, Tedx speaker, and 2x founder, is currently the CEO and founder of Bethany Works® and the Unbreakable Brands™ podcast host. Renowned as a brand strategist, web designer, and creative coach- her mission is centered around helping women owned businesses be seen and get the visibility they deserve. With a Master of Arts in Teaching, Bachelor of Fine Arts and a background in Design, Photography and Film Studies, Bethany brings a unique blend of brand storytelling and expertise- including infusing her 5+ years as an educator- to her agency, podcast and live events. Bethany's Links:  + Blog + Instagram + LinkedIn + The Unbreakable Brands Podcast  + Bethany's Personal Brand Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
23:5215/07/2024
Standing Out Through Blogging as a Photographer with Kylee Boaman

Standing Out Through Blogging as a Photographer with Kylee Boaman

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with photographer Kylee Boaman on her experience blogging with us and how she has been to grow her blog and not only attract ideal clients, but also stand out in the online space.  About Kylee:  As a hopeless millennial, probably trying a bit too hard to hold onto her youth, I always try to bring fun and lighthearted energy everywhere I go. Life is just too short to sweat the small stuff, peeps! Known to never take myself too seriously, my ultimate goal as a wedding photographer is for your guests to ask you if we are friends in real life. I want you to feel SO DAMN comfortable in front of the camera that it’s as if we’ve been BFFs for years. Hey bestie!!! Kylee's Links:  + Blog + Instagram + Facebook + Click here to learn more about Kylee or book her services.  Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
16:3301/07/2024
Using Your Blog to Show off Your Photography Work

Using Your Blog to Show off Your Photography Work

In this episode of The Unexpected Entrepreneur Podcast with KP from Inkpot Creative®, learn about the importance of portfolio posts for photographers and creatives. Portfolio posts allow you to showcase your work, attract potential clients, and generate organic traffic. Hear some of our top tips for creating these blog posts and showcasing your work in the best light!  Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Access the episode shownotes here. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
12:4027/06/2024
How to Never Run Out of Blog Post Topics

How to Never Run Out of Blog Post Topics

In this episode of The Unexpected Entrepreneur Podcast with KP from Inkpot Creative®, learn about how to come up with blog post ideas so that you will never run out of content. Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Access the episode shownotes here. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
14:1519/06/2024
Saving Time on Content through Blogging with Tiffany Lantz

Saving Time on Content through Blogging with Tiffany Lantz

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with photographer Tiffany Lantz on her experience blogging with us and how she has been able to become more consistent with blogging and use that content across all areas of her business.  About Tiffany:  Tiffany Lantz is a wedding and brand photographer based in Pennsylvania who travels all over the state (and country) to tell your story. Tiffany's Links:  + Blog + Instagram + Facebook + Threads + Want to learn more about Tiffany and see her work? Check out her site! Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
16:1317/06/2024
How to Rank With Your Blog Posts as a Photographer

How to Rank With Your Blog Posts as a Photographer

In this episode of The Unexpected Entrepreneur Podcast with KP & Jessie from Inkpot Creative®, learn about some of the SEO basics you need as you are trying to write blog posts that rank as a photographer. Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Access the episode shownotes here. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
28:4412/06/2024
Reaching Ideal Clients without the Stress of Social Media with Eilish Bailey Photography

Reaching Ideal Clients without the Stress of Social Media with Eilish Bailey Photography

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with photographer Eilish Bailey on her experience blogging with us and how she has been able to reach more ideal clients and rely less on social media with her blog! About Eilish:  I'm Eilish, a documentary-style wedding photographer based in Central Virginia! I'm known for creating a laid-back environment for my clients to be present at the moment and straying away from traditional wedding photography that you see in big publications to give each couple a reflection of their unique love. I embrace the chaos of these once-in-a-lifetime events and love creating reception imagery that feels like my clients' own personal concert photos. Eilish's Links:  + Blog + Instagram + Threads + Interested in non-traditional, breaking-the-mold wedding photography in VA? Check out Eilish's work! Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
18:4310/06/2024
How to be Consistent with Blogging as a Photographer

How to be Consistent with Blogging as a Photographer

In this episode of The Unexpected Entrepreneur Podcast with KP & Jessie from Inkpot Creative®, learn about how to say consitent with blogging and how to choose your blogging schedule. Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Access the episode shownotes here. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.  
14:4005/06/2024
Why Every Photographer Needs a Blog

Why Every Photographer Needs a Blog

In this episode of The Unexpected Entrepreneur Podcast with KP & Jessie from Inkpot Creative®, learn about the power of blogging. We talk all about why blogging is important for photographers and the basics of what you need, content ideas, promoting your posts, and more! Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Access the episode shownotes here. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
22:0529/05/2024
Signs You are Ready for a Rebrand

Signs You are Ready for a Rebrand

Tune into this week's episode where we recap the season and talk all about the signs that you are ready for a rebrand!  Our links: + Join the waitlist for the Click to Convert Summit May 20th - 22nd + Check out the Branding Breakdown and Web Design Workshop courses for photographers where we walk you through how to DIY your own brand and website going through the same process we use with our clients! + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Looking to learn more about SEO and up your game? Join Inkpot Creative Club today where we have monthly masterclasses on SEO topics, monthly implementation calls where you can ask questions about anything SEO, and a Discord community filled with all of the club members! + Get 60 blog post ideas for photographers for FREE! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + If your website doesn't bring leads, it's not a website, it's a glorified business card. Get in touch with us to get a strategic website booked! Our project rates start at $2500. + Interested in being a guest on our pod? Fill out the form on this page.
27:5513/03/2024
Understanding Your Brand's Tone of Voice and Messaging with Sarah Wayte

Understanding Your Brand's Tone of Voice and Messaging with Sarah Wayte

Tune into this week's episode where we talk with copywriter and brand photographer Sarah Wayte all about your brand's voice and messaging and the role it plays in your business!  About Sarah Who knew the girl who used a whole roll of film taking pictures of headstones (age 7) and wrote a terrible poem about memories (age 9) would become a photographer and copywriter? Let that be your inspiration. If I can do it, then really, ANYONE CAN. I’ve always been creative, but it took a 20-year career as a paramedic to work out what I really hated doing and a move halfway across the world to finally do the thing I really wanted to do. I’m nothing if a little slow to figure things out ;-) I ran a successful wedding and portrait photography business for almost 8 years alongside my ambulance service life. And Sarah Wayte Creative has been my full-time obsession since 2019. English-born with proudly Maltese heritage, I’m an introvert with a fiery, passionate heart (and a tendency to wave my arms around while speaking). Yes, I do say ‘arse’ and yes, I’ll pronounce words in ways that’ll make you giggle. *shrug* I’m a cat-Mum to two and wife to a fella who goes with all my madcap ideas. And I’m all about helping you to express your real, honest self through your words and your photos. Sarah's links:  Website Instagram Facebook LinkedIn Free Testimonial Question Template Our links: + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Looking to learn more about SEO and up your game? Join Inkpot Creative Club today where we have monthly masterclasses on SEO topics, monthly implementation calls where you can ask questions about anything SEO, and a Discord community filled with all of the club members! + Get 60 blog post ideas for photographers for FREE! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + If your website doesn't bring leads, it's not a website, it's a glorified business card. Get in touch with us to get a strategic website booked! Our project rates start at $2500. + Interested in being a guest on our pod? Fill out the form on this page.
24:2806/03/2024
Selling Through Personality-Packed Copy as a Photographer with Andrea Shah

Selling Through Personality-Packed Copy as a Photographer with Andrea Shah

Tune into this week's episode where we talk with copywriter Andrea Shah all about personality driven website copy and tips for writing it yourself.  Andrea Shah is a copywriter for wedding pros who want to tell a story about their work that resonates with ideal clients and frames their client experience. Her work combines buyer psychology, brand voice, SEO, and a lot of time spent scrolling through Reddit to discover what your clients really think when planning their wedding. Away from the computer, you'll find her re-watching Veep, working on her TBR pile, and making homemade chocolate-chip banana muffins.   Andrea's links:  Instagram  Website Our links: + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Looking to learn more about SEO and up your game? Join Inkpot Creative Club today where we have monthly masterclasses on SEO topics, monthly implementation calls where you can ask questions about anything SEO, and a Discord community filled with all of the club members! + Get 60 blog post ideas for photographers for FREE! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + If your website doesn't bring leads, it's not a website, it's a glorified business card. Get in touch with us to get a strategic website booked! Our project rates start at $2500. + Interested in being a guest on our pod? Fill out the form on this page.
29:4428/02/2024
Branding Mistakes to Avoid as a Photographer

Branding Mistakes to Avoid as a Photographer

In this week's episode, we talk about a few of the branding mistakes that you want to avoid in your business. We dive into creating your brand without strategy, not creating a full brand suite, not using your brand, and more!  Our links: + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Looking to learn more about SEO and up your game? Join Inkpot Creative Club today where we have monthly masterclasses on SEO topics, monthly implementation calls where you can ask questions about anything SEO, and a Discord community filled with all of the club members! + Get 60 blog post ideas for photographers for FREE! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + If your website doesn't bring leads, it's not a website, it's a glorified business card. Get in touch with us to get a strategic website booked! Our project rates start at $2500. + Interested in being a guest on our pod? Fill out the form on this page.
22:4721/02/2024
Building a Personal Brand as a Photographer with Maddie Peschong

Building a Personal Brand as a Photographer with Maddie Peschong

Tune into this week's episode where we talk with brand photographer and coach Maddie Peschong all about brand photography and why it is key in your photography business.  Maddie Peschong is a branding photographer and coach who is obsessed with teaching creative entrepreneurs how to build a profitable business by being themselves. Through coaching, digital products, and personal branding photos, she helps women discover their magic so they can stand out in a saturated market, confidently scale their income without trading more time for money, and do only work they love. She is the creator of the Rebrand group coaching program for brand photographers, host of the Take it Personally Podcast, and founder of the White Space Studio in Sioux Falls, SD, a place where creatives can design, dream, and collaborate while developing their own irresistible brands. Maddie's links:  Instagram  Take it Personally Podcast Website Jumpstart Mini Course Rebrand Our links: + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Looking to learn more about SEO and up your game? Join Inkpot Creative Club today where we have monthly masterclasses on SEO topics, monthly implementation calls where you can ask questions about anything SEO, and a Discord community filled with all of the club members! + Get 60 blog post ideas for photographers for FREE! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + If your website doesn't bring leads, it's not a website, it's a glorified business card. Get in touch with us to get a strategic website booked! Our project rates start at $2500. + Interested in being a guest on our pod? Fill out the form on this page.
26:2814/02/2024
Refresh + Reset in 2024 with Renée Dalo

Refresh + Reset in 2024 with Renée Dalo

In this week's episode, we are joined by Renée Dalo to talk all about how to refresh and reset in 2024. We dive into how to audit the past year, goal setting for the current year, and more!  Founder of Moxie Bright Events and host of Talk with Renée Dalo, Renée is a multi-passionate entrepreneur that infuses energy and purpose into everything she does. With 13 years of industry experience, she is a prominent educator, public speaker, and the only certified life coach in the wedding industry. Driven to inspire and educate, she helps ambitious event professionals to boost their self-confidence and increase visibility to attract luxury clients and grow their businesses as bold, empowered entrepreneurs.  Highly sought-after on the speaker circuit, Renée has taken the stage as the keynote for NACE Evolve and is an annual favorite at Wedding MBA. She is also a regular educator for The Special Event, Alt Summit, Be Sage, and other industry conferences. Recognized across the industry, Renée has also earned coveted spots on Honeybook’s 20 On The Rise list and BizBash’s Most Influential Event Pros List. As the immediate past president of WIPA SoCal, Renée remains an active member of WIPA and a dedicated community builder in the industry. Renée's links:  Instagram  TikTok Website Better with Renée Dalo  Our links: + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Looking to learn more about SEO and up your game? Join Inkpot Creative Club today where we have monthly masterclasses on SEO topics, monthly implementation calls where you can ask questions about anything SEO, and a Discord community filled with all of the club members! + Get 60 blog post ideas for photographers for FREE! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + If your website doesn't bring leads, it's not a website, it's a glorified business card. Get in touch with us to get a strategic website booked! Our project rates start at $2500. + Interested in being a guest on our pod? Fill out the form on this page.
28:1307/02/2024