In this episode of The Undiscovered Metric podcast, hosted by Jessica Cardonick, VP of Product Marketing at Adverity, Mariama shares her experience and insights on the evolving relationship between creativity and data. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of The Undiscovered Metric podcast, Jessica Cardonick, VP of Product Marketing at Adverity, sat down with Landon Perry, VP of Ad Measurement and Data Analytics at Green Line Digital, to discuss how marketers can best manage their data pipelines to improve campaign performance and streamline reporting. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Undiscovered Metric, Rory Hope, Head of EN Growth at HubSpot, joins us to discuss the ever-evolving world of organic growth and how marketers can use data insights for more efficient campaign performance. Hosted on Acast. See acast.com/privacy for more information.

In a recent episode of The Undiscovered Metric podcast, Alex Sofronas, an expert in performance marketing and data analytics, shared his experiences and insights on the challenges and opportunities in the dynamic field of performance marketing. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Undiscovered Metric, we speak to Tim Burr, founder and CEO of Scopic, a US software solutions firm that specializes in software development and marketing. With over 40 years of experience in the software industry, Tim is in a fantastic position to help answer this and many more questions. Hosted on Acast. See acast.com/privacy for more information.

In this episode, we speak with Jeff Coleman, Leader of Digital Marketing Science at Carter’s, to find out how he brings order to chaos when finding the right metrics. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Undiscovered Metric, we speak with someone who has witnessed this evolution first-hand. For over 15 years, David Bushell has been the Director at AdGrow, a marketing agency that specializes in pay-per-click advertising. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Undiscovered Metric, we speak with Emily Gustin, Senior Associate for Business Development at LinkedIn, to find out the latest on what marketers are looking at when trying to identify and judge their campaign performance, including with LinkedIn’s new Revenue Attribution Report. Emily has led LinkedIn’s marketing measurement and attribution partnerships in her current role for two years and has been with the company for almost six. Hosted on Acast. See acast.com/privacy for more information.

Join us in this Now, Next, Future agency stories special as we talk to Jon Clarke, VP of Global Technology Solutions at Transmission, to discuss the challenges and opportunities tech is presenting to agencies across the globe. Jon has 28 years of experience in B2B marketing on the client, agency, and vendor sides and joined Transmission about two years ago. “I’ve got the three different perspectives of all things B2B. My last business that I co-founded was a B2B and tech platform, Cyance. Then I joined Transmission to head up the Global Service Innovation strategy, and it's been a real whirlwind.” Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Undiscovered Metric, we explore the transformative impact of closing the divide between marketers and data analysts and speak with not one but two experts in their respective fields. Debra Kaye has been a Digital Analyst with LV= for over a decade, having previously been a Web Optimization Manager for AXA. Paul Mabb is LV=’s Marketing Analytics Manager and has a background in SEO and digital marketing. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Undiscovered Metric, we speak with Tamsin James, the new and first CMO at MSQ Partners, a next-gen group of creative, media, tech, and data agencies. In her 18 years in marketing and media, Tamsin has worked for some of the UK’s most respected creative and media agencies, including Maxus and Wavemaker. Hosted on Acast. See acast.com/privacy for more information.

Join Thomas Hirschmann CEO CoreCortex, where he discusses whether Gen AI is worth the hype for marketers, why you can't take shortcuts to strategy, and why you must have strong data foundations to make sure that Gen AI truly works for your business.About The Undiscovered Metric:The Undiscovered Metric is a content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.Find out more at www.adverity.com/blog Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Undiscovered Metric, we sat down with Amy Woods, CEO of Content 10x, a specialist content creation agency based in Manchester. We discussed the importance of measuring the impact of organic content marketing with business questions in mind, and the rise of posts without links - AKA zero-click content. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Undiscovered Metric, we sat down with Johannes Höller, Head of Data Consulting and Solutions at diva-e, to discuss how clients can find the single source of truth in their data, which key metrics can improve marketing performance, and some of the common pitfalls marketers face when trying to improve marketing analytics reporting. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Undiscovered Metric, we’re joined by Amy Lawrence, Associate Director and Head of PR at Ginger May.We sat down to discuss all things PR, PR measurement, and the challenges faced in demonstrating business outcomes. Hosted on Acast. See acast.com/privacy for more information.

In episode seven of The Undiscovered Metric, we sat down with Cam Benoit, Team Leader of Solutions Consulting at Adverity to discuss how agencies can scale their data strategies to make the most out of their marketing data. Hosted on Acast. See acast.com/privacy for more information.

In episode six of The Undiscovered Metric, we’re joined by Sven Meijer, CEO of the Amsterdam-based marketing consultancy, Objective Platform, and by Arno Witte, Senior Vice President of Data Science at Objective Platform, here to discuss why having a holistic view of data is so important. Hosted on Acast. See acast.com/privacy for more information.

In episode five of The Undiscovered Metric, we’re joined by Sinem Soydar Gunal, Senior Digital Marketing Manager at Vodafone, to find out how Vodafone has introduced multi-layered metric reporting, and why data truly is a global language. Hosted on Acast. See acast.com/privacy for more information.

In episode 4 of the Undiscovered Metric, we are joined by Dayo Fordah, Product Marketing Manager at Adverity on the topic of LinkedIn, which metrics marketers should be looking at, and what tips he has for making the most out of your LinkedIn ad campaigns.Click here to watch the video instead.About The Undiscovered Metric:The Undiscovered Metric is a new weekly content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.The Undiscovered Metric is part of the Adverity Databuzz series. Hosted on Acast. See acast.com/privacy for more information.

In episode 3, we are joined by Kim Whittaker, Senior Director of Professional Services for an introduction to Google Ads, which metrics advertisers need to be looking at, and why you shouldn't just take Google recommendations at face value. About The Undiscovered Metric: The Undiscovered Metric is a new weekly content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.The Undiscovered Metric is part of the Adverity Databuzz series. Hosted on Acast. See acast.com/privacy for more information.