In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Podcast Host, Speaker &amp; Business Coach Paul Teasdale. Paul's work is as unique as his background. He takes insights from his experience in high-performance teams, specifically in Formula 1, and makes them accessible to leaders and teams looking to improve their performance. His approach is multi-tiered, starting with speaking engagements to introduce insights from Formula 1, followed by facilitation and workshops to help organizations apply those insights to their situations. Paul's interest in Formula 1 goes beyond the typical fan's perspective. He appreciates the high-performance aspect of the sport and enjoys watching the nuances and behind-the-scenes details. These give him a different perspective on the commentary and strategies, and he believes that good commentating doesn't always align with the reality of the situation. Paul speaks for a variety of organizations, covering a range of topics. His unique blend of experience and insights from Formula 1 make him a sought-after speaker and facilitator. His work is all about helping organizations improve their performance through data-driven decision-making and the application of high-performance team methodologies. Key Points from the Episode: Introduction of Paul Teasdale and his work in high-performance teams, specifically in Formula 1 Paul's multi-tiered approach to helping organizations improve their performance Paul's background in operations management, consulting, banking, and Formula 1 The importance of data-driven decision making in Formula 1 and how Paul helps organizations apply that approach Paul's interest in Formula 1 and his perspective on the sport as a non-fanatic Comparisons between sausage making and the fast-moving consumer goods industry in terms of measuring performance The importance of measuring the right things to drive desired behaviors and results Examples of how measuring the wrong things can lead to poor behaviors in industries like banking About Paul Teasdale: Paul Teasdale is a seasoned professional with seven years of experience working with the Formula 1 team McLaren. He brings a wealth of knowledge from his diverse background, having collaborated with various high-performance organizations in fields such as sausage making and banking. Based in the UK and New Zealand, Teasdale offers valuable insights to help people enhance their performance. His expertise extends to practical tips for implementing an F1 mindset within organizations. With a rich tapestry of experiences, he shares compelling stories, ranging from the world of Formula 1 to the impact of sausage making on the business banking sector. Whether seeking advice on organizational strategies or engaging anecdotes that blend different industries, Paul Teasdale provides a unique perspective that resonates with audiences seeking inspiration and practical wisdom. Tweetable Moments: 05:36 - "I think so many of us end up making a lot of our decisions purely, well, or predominantly based on emotion, whether we believe it or not." 12:40 - "Think about the standards that you're using and how that can impact the performance that you're trying to drive and the results, but most of all, the behaviors." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Paul Teasdale at <a href="https://paulteasdale.co.uk/"...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder &amp; CEO of Troove, David Hurwitt. Dave Hurwitt, the founder and CEO of Troove, shed light on the glaring problems with the current college admissions process and how his platform aims to revolutionize it. Dave highlighted the inefficiencies and shortcomings of the current system, where a staggering 51% of students still need to graduate from their initial college choice. He pointed out the outdated methods colleges use to reach prospective students, such as junk mail and college fairs. With decreased students and the shift to digital administration of standardized tests, colleges face significant challenges in the coming years. Dave emphasized the high costs associated with student acquisition and the ineffectiveness of traditional marketing tactics. He believes that colleges should focus on the goal of graduation rather than just enrollment. They aim to address these issues by analyzing the characteristics and conditions that lead to student success and matching incoming first-year students with colleges that align with their needs. They also provide a platform for colleges to connect with potential students who fit their culture well. Dave argues that a shift in mindset and approach is necessary in college admissions. Colleges can improve their outcomes by focusing on long-term success, utilizing a more targeted and efficient system, and providing better value for students and institutions. Key Points from the Episode: Problems with the current college admissions process Inefficiencies and shortcomings of the current system Outdated methods used by colleges to reach prospective students Challenges faced by colleges in the coming years High costs associated with student acquisition Shift in focus from enrollment to graduation How Troove analyzes characteristics and conditions for student success Matching incoming freshmen with colleges that align with their needs How Troove helps students find the right college fit About David Hurwitt: Dave Hurwitt is a distinguished innovator with a remarkable track record in product development and innovation, generating over $1 billion in sales across various industries. Notably, he played a pivotal role in revolutionizing the washing machine market in the United States as part of the Whirlpool team. Their reimagining of front-loading washers led to a significant market share increase, saving billions in energy and water consumption. Based in Burlington, Vermont, Dave embarked on his journey to create Troove with his wife and Golden Retriever. His experience in college admissions and the need for technological advancements in the college search process inspired him to establish Troove—a two-sided, AI-powered platform aimed at helping students discover their college passions and pathways to graduation. Beyond his entrepreneurial pursuits, Dave is an accomplished photographer, history enthusiast, and avid traveler. Having explored nearly every U.S. state and numerous countries worldwide, his passion for human interaction and blending tradition with innovation shines through in his photography and innovative product creations. About Troove: Troove is a groundbreaking software company that aims to revolutionize higher education selection by leveraging collective experience's predictive power. In various aspects of life, we rely on the experiences of those who have gone before us to make informed decisions, be it choosing a restaurant, employer, or neighborhood. However, this valuable...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Entrepreneur &amp; Construction Management Consultant of Profit Consulting Company, Leo George William Smith. Leo's journey into the world of business began at the tender age of 17 when he started his first construction renovation business. This venture later developed into 22 different franchises, demonstrating Leo's knack for growth and expansion. After selling his business, Leo transitioned into management consulting, where he now works with his clients, primarily in the construction space. His clientele includes renovators, custom home builders, and landscapers. Currently, Leo is working with a landscaping company and a roofing company to help these companies grow and expand their services. His focus is on redesigning and rebranding them to position them for success in the 10 to 20-million-dollar range. Leo believes that many small businesses in the construction industry start by working with their hands without considering the importance of strategic planning and systems. He emphasizes the need for a blueprint phase, similar to hiring an architect when building a custom home, to eliminate future mistakes and ensure success. Leo also highlights the importance of creating the need for a product or service. He shares an example from his experience working with a chain of funeral homes, where they shifted their focus to selling pre-need contracts. This shift in focus demonstrates the power of anticipating and creating a need for a product or service. Key Points from the Episode: Leo Smith's background and work as a management consultant in the construction industry Leo's clients and the types of businesses he works with (renovators, custom home builders, landscapers) Leo's approach to redesigning and rebranding businesses for growth The importance of building influence and trust in today's market Leo's focus on helping landscaping and roofing companies grow and expand their services The need for strategic planning and systems in small businesses in the construction industry Creating the need for a product or service, using the example of funeral homes selling pre-need contracts The concept of "stepping stone relationships" and how it can help businesses reach a larger customer base Designing a business to work for the owner, rather than the other way around About Leo George William Smith: Leo George William Smith is a self-made entrepreneur with an inspiring journey. At just 11 1/2 years old, he began working part-time in a tailor shop, aiming to connect with successful individuals for mentorship. Leo's ambition led him to delve into real estate, and by 17, he purchased his first house, initiating accidental entry into the construction business. Through strategic renovations, he generated positive cash flow, kickstarting his success. By 25, Leo achieved his first million and currently owns shares in 19 companies, collaborating on various ventures. Despite being single and childless after the love of his life moved to Mexico, Leo remains active, participating in competitive court and beach volleyball. Notably, he's designing an innovative solar-powered houseboat for Muskoka, reflecting his entrepreneurial spirit and creativity. Leo's story exemplifies determination, business acumen, and a passion for continuous innovation. About Profit Consulting: Profit Consulting Company, with a remarkable 39-year legacy in business analysis, specializes in evaluating companies across diverse sectors like construction, restaurants, and automotive industries. With a keen understanding of the market, they address a concerning statistic: 96% of...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Co-Founder &amp; COO of Proseer, Jeff Rudner. Jeff Rudner is the co-founder and CEO of Procedure, a modern accounting firm that is redefining how small and medium-sized businesses operate. Proseer's unique approach combines people, processes, and technology to help companies to scale and work more efficiently. One of the standout aspects of Proseer is its productized pricing. This upfront approach eliminates the element of surprise, allowing clients to access support and advice without the fear of hourly billing. Jeff emphasized that this approach alleviates friction between clients and the accounting firm, fostering a more open and interactive relationship. Traditionally, businesses often view accounting as a cost center, with the accounting team seen as a last resort for information and advice. Jeff discussed the importance of taking action and having open conversations about the reality of a business. Proseer's approach creates a safe space for clients to discuss their uncertainties and doubts, which can lead to significant improvements and success. Jeff shared that Proseer has helped many businesses turn around and scale by combining the right team, efficient processes, and best-in-class technology. Key Points from the Episode: Proseer’s focus on helping businesses operate efficiently and scale through people, process, and technology The unique aspects of Proseer, such as productized pricing and upfront approach The value of having a proactive and knowledgeable accounting team The importance of asking the right questions to gain insights into business performance and make informed decisions Trends in raising capital and the need for businesses to have a strong understanding of their financials and opportunities Proseer's aim to rewrite the script on how small and medium-sized businesses can operate The benefits of Proseer's upfront pricing and how it eliminates surprises and allows for easy access to support and advice The importance of taking action and having conversations about the reality of a business Proseer's approach of creating a safe space for clients to talk about uncertainties and doubts About Jeff Rudner: Jeff Rudner is a seasoned accounting and finance expert renowned for his strategic insights and financial acumen. After graduating from the University of Florida, Jeff embarked on a successful career in Audit at a Big 4 Accounting Firm, honing skills crucial for identifying operational enhancements, constructing forecast models, and facilitating M&amp;A transactions. Transitioning into the role of CFO at a rapidly expanding startup, he applied his expertise to establish internal financial processes and support a nationwide expansion. Jeff's passion for empowering businesses led him to co-found Proseer, a consultancy specializing in tailored accounting, finance, and tax solutions for businesses of all scales. With Proseer, Jeff shares his extensive knowledge, aiding clients in making informed decisions that enhance their financial strategies and boost their bottom line. His engaging consulting style has made him a sought-after advisor, inspiring companies to optimize their financial structures and achieve sustainable growth. About Proseer: Proseer is a dynamic consultancy that empowers entrepreneurs and businesses with cutting-edge financial solutions. Specializing in more innovative accounting, tax, and finance services, Proseer provides real-time, actionable insights and robust financial infrastructure to its...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Leadership Consultant, HR Expert, Author &amp; Speaker of ESQgo, Mario Simonyan. Mario Simonyan is not just an intellectual property law attorney, but also the founder of ESQgo. His firm represents third-party Amazon seller brands, assisting them when they encounter issues with the marketplace or competitors. Mario emphasizes the importance of proactive measures to protect a brand and avoid future problems. He recommends conducting a clearance search to ensure that the chosen brand name is not already in use. Mario discussed a unique case where one of their clients had purchased 80,000 UPC codes for their upcoming product launches. However, they discovered that someone else was using their codes, causing potential losses of millions of dollars. Mario and his team were able to reach out to Amazon's attorneys and resolve the issue, but it required a global effort to fix the problem. Key Points from the Episode: Mario's work with ESQgo and their representation of third-party Amazon seller brands Importance of proactive measures to protect a brand on Amazon Specialization of ESQgo in intellectual property (IP) law, including trademarks, copyrights, and patents Proactive steps sellers can take to protect their brand, including consulting with an attorney early on and conducting clearance searches Mario's personal story highlighting the importance of protecting intellectual property ESQgo's flat fee basis and their aim to help third-party sellers lacking guidance from Amazon Unique case of UPC code infringement and the global effort to resolve the issue Assisting sellers with various unique and miscellaneous situations they may encounter Importance of having a plan in place to mitigate risks and threats to a business About Mario Simonyan: Mario Simonyan is a prominent figure in the 21st-century digital landscape, seamlessly blending e-commerce expertise with legal acumen. With a background in creating and selling two seven-figure Amazon brands, he possesses a unique perspective on the complexities of online business. Mario's entrepreneurial journey equipped him to found ESQgo®, not just as a lawyer but as a seasoned online entrepreneur. He has received accolades such as the Super Lawyers Rising Stars recognition and is an esteemed graduate of the Thomas Jefferson School of Law. Mario has been featured in mainstream media outlets like Bloomberg and LexisNexis, showcasing his legal expertise. His articulate insights at events like the White Label Expo in Las Vegas highlight his prowess in navigating the challenges of e-commerce. Additionally, Mario authored the best-selling book, "On the Corner of IP and Amazon," delving deep into the intersection of intellectual property and online businesses. As a licensed attorney in California and Washington, his dedication to modern legal solutions drives ESQgo®'s vision, positioning the company at the forefront of the dynamic global marketplace. About ESQgo: ESQgo, PC, is a leading intellectual property law firm established by a seasoned Amazon lawyer and former successful Amazon seller with over $1,000,000 in sales. Specializing in guiding online business owners, ESQgo assists clients in various aspects, including Amazon account and ASIN reinstatements, removal of listing hijackers, intellectual property complaints, and appeals. Their expertise spans various e-commerce issues, providing comprehensive legal solutions tailored to the digital marketplace. What sets ESQgo apart is its...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Leadership Consultant, HR Expert, Author &amp; Speaker, Kate Walker.Kate Walker is no stranger to the corporate world. With over two decades of experience in corporate HR, she has worked in diverse sectors such as global ad agencies, sports, and entertainment.&nbsp;Her passion for the leadership aspect of HR is evident, and she has always been fascinated by observing respected leaders and their unique strategies or, as she calls it, their "secret sauce."In April 2021, Kate decided to take a leap of faith and left her corporate HR role to start her own coaching and consulting business, Kate Walker Executive Coaching. Her mission is to work with leadership teams, helping them become better leaders and create a positive work environment.Kate's primary focus is on leadership coaching and HR consulting. She helps companies fine-tune their processes and systems, especially those experiencing rapid growth. She also offers one-on-one executive coaching sessions and runs a program called the New Manager Academy, designed to equip new managers with the necessary skills.Kate's areas of expertise are vast, encompassing team building, recruitment, training, and effective management. She shares insider information on these topics through her New Leader Academy, a mastermind circle for leaders.Key Points from the Episode:Kate Walker's background in HR and leadershipKate's work as an HR and leadership consultantTypes of organizations Kate works withKate's book, "A Candid Conversation: Lessons in Life, Love, and Leadership"Kate's experience in corporate HR and her passion for leadershipKate's coaching and consulting business, focusing on leadership coaching and HR consultingKate's areas of expertise: team building, recruitment, training, and effective managementKate's New Leader Academy and mastermind circleKate's upcoming book, a memoir meets self-help, sharing her personal journey and providing tips and adviceChallenges of leaving a stable job to pursue entrepreneurshipAbout Kate Walker:Kate Walker is a distinguished Executive Leadership and Human Resources expert, renowned for her extensive experience in corporate HR spanning over two decades.&nbsp;Holding certifications as a Senior Professional in Human Resources (SPHR) and Society for Human Resource Management Senior Certified Professional (SHRM-SCP). She has served as the Human Resources Director at prominent global companies including Nintendo, United States Tennis Association, Publicis, and TBWA.In 2021, Kate made a significant career shift, founding Kate Walker Executive Coaching, a comprehensive consulting and coaching firm. Through this venture, she empowers leaders to cultivate potent skills that foster positive company culture and enhance financial outcomes.&nbsp;Kate is celebrated for her expertise in team dynamics, leadership strategies, and business mindset, making impactful contributions to business owners, team leaders, and people managers.&nbsp;Her supportive and encouraging mentorship style has earned her recognition in esteemed publications such as Authority Magazine, SHRM’s HR Magazine, Hive, and Ivy Exec.Moreover, Kate is set to release her upcoming book, 'A Candid Conversation: Lessons in Life, Love, and Leadership,' scheduled for October 24, 2023. This compelling work not only serves as a memoir but also as a guide to self-reflection and empowerment.&nbsp;Drawing from her own experiences navigating a corporate exit, single parenthood, and entrepreneurship, Kate offers invaluable advice and tools to help readers find success on their...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder, CEO &amp; Interim COO of AMZ Advisers, Mike Begg.AMZ Advisers is a company that offers a comprehensive range of services to brands looking to scale their sales on Amazon. They handle everything from advertising strategy, merchandising, positioning, to content creation.Their goal is to take brands from $1 million to $10 million per year in sales on Amazon.They've worked with notable brands such as Polaroid, Rainier, and Sun Warrior, setting up their clients' entire sales funnel for success. This includes attracting potential customers and converting them into buyers.What sets AMZ Advisers apart is their ability to provide a team of two to five members, saving their clients the hassle of managing multiple team members themselves.Mike emphasized the importance of maximizing conversions and social engagement for their clients on Amazon. He highlighted the significance of reviews in influencing purchase decisions.However, he warned against incentivizing reviews, as it goes against Amazon's terms of service.Instead, he suggests providing a positive customer experience and driving more traffic to listings to increase opportunities for conversions and reviews.Key Points from the Episode:AMZ Advisers specializes in helping brands increase sales on AmazonServices offered include advertising strategy, merchandising, positioning, and content creationAMZ Advisers sets up clients' entire sales funnel for successWorked with notable brands such as Polaroid, Rainier, and Sun WarriorClients are looking to scale sales from $1 million to $10 million per year on AmazonExperience and track record since 2015Importance of maximizing conversions and social engagement on AmazonEmphasize the significance of reviews in purchase decisionsAMZ Advisers is an advanced partner of Amazon with access to exclusive programsAbout Mike Begg:Mike Begg, a 33-year-old entrepreneur, boasts a wealth of experience cultivating eCommerce and online ventures.Initially making waves with two Amazon private label brands, he achieved remarkable success, amassing over $1 million in sales exclusively on the Amazon platform.Capitalizing on his expertise as a seller, Mike co-founded AMZ Advisers alongside his partners, a venture aimed at aiding other brands in prospering on Amazon.Under his guidance, AMZ Advisers has blossomed, overseeing an impressive annual ad spend of over $10 million and driving sales exceeding $100 million on Amazon.Fueled by a passion for expansion and optimization, Mike's ingenuity led to establishing an international office in Mexico, where he presently resides.Eager to impart wisdom, he readily imparts insights spanning Amazon strategies, business enhancement, and global enterprise establishment.About AMZ Advisers:AMZ Advisers is a comprehensive eCommerce and digital marketing consultancy renowned for crafting dynamic growth strategies catering to brands and manufacturers on the Amazon platform.In 2018, their partners achieved remarkable sales surpassing $100,000,000, with substantial year-over-year sales surges exceeding 100% for many.Recognizing the pivotal role of a robust eCommerce presence, AMZ Advisers tailors strategies to transform Amazon, the premier eCommerce marketplace, into a potent sales channel and a crucial element of the companies' digital presence.Their expertise extends beyond Amazon, fostering long-term growth through diverse sales channels, additional eCommerce platforms, adept...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO &amp; Founder of Legacy Leadership Institute, Madeleine MacRae.Madeleine's journey with Legacy Leadership Institute began when two successful consulting firms merged into one. This merger created a platform for people to learn and grow together, helping them achieve their goals more effectively.Many of their clients, despite their outward success, express feelings of underachievement or uncertainty. Legacy Leadership Institute aims to simplify these challenges and guide its clients towards more tremendous success.One of the most common concerns Madeleine hears from leaders is whether to scale or sell their business. She explains that even sustaining a business is a form of scaling, which involves improving processes, culture, and leadership.Madeleine emphasizes the importance of developing a scalability architecture to ensure long-term success and attract potential buyers if the decision to sell is made.Madeleine shares her guilty pleasure of watching reality TV in the evenings, and mainly Bravo shows like the Housewives series. She mentions a powerful statement by one of the housewives about the importance of sharing a secret.By taking control of the narrative and sharing the secret oneself, it cannot be weaponized against them. This resonates with many entrepreneurs and leaders who fear being discovered or found out.Madeleine emphasizes that everyone is making things up as they go along, even though there are tried and true best practices. Each person's unique path and execution make it feel like they are creating something new.Key Points from the Episode:Introduction of Madeleine MacRae, CEO of Legacy Leadership InstituteLegacy Leadership Institute's mission to help individuals and organizations achieve goals and overcome challengesImportance of developing a scalability architecture for long-term success and potential sale of a businessThe need for a supportive peer group for founders and leadersSpeaker 2's guilty pleasure of watching reality TV, particularly Bravo showsThe importance of sharing secrets and taking control of the narrativeThe fear of being discovered and the need to contextualize oneselfSpeaker 2's upcoming book, "Tenacious Pursuit of Peace: Where to Go When Success is Not Enough"Realizing that even successful individuals have real problems that need solutionsAbout Madeleine MacRae:Madeleine MacRae is a highly accomplished corporate executive and serial entrepreneur, boasting over 17 years of experience leading, consulting, and growing businesses of various scales.With a keen understanding of harnessing the potential of people and utilizing dynamic educational content, she has become a catalyst for growth in numerous ventures.Madeleine's impact extends globally, having empowered hundreds of thousands through her transformative coaching, educational videos, and live seminars. She delves into fundamental principles essential for mastering leadership, capacity, teamwork, relationships, attitude, success, personal growth, and communication.What sets her apart is her down-to-earth approach, making complex subjects accessible, and her unique ability to blend cutting-edge information with passionate inspiration.Whether engaging with audiences in live events or virtual platforms, Madeleine MacRae's compelling style motivates individuals to take action towards their personal and business objectives. Her emphasis on authenticity ensures that people remain true to themselves while pursuing...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO &amp; Founder of Brandmagnetic, Mariana Henninger.Mariana believes in the power of video as a medium because it allows for non-verbal communication through facial expressions and visuals. She has made it her mission to teach entrepreneurs how to create brand videos that resonate with their audience and evoke the desired emotions.According to Mariana, compelling visuals and understanding the core story are key components of a brand video. She shared an example of a student who used the metaphor of a jigsaw puzzle to convey her message. This highlights the importance of creativity and metaphorical thinking in video creation.Moreover, Mariana emphasized the importance of good editing, music, and shot selection in creating an impactful brand video. These elements, when combined effectively, can significantly enhance the overall impact of the video.Creating a brand video, as Mariana described, involves crafting the core story, creating a script, and filming both scripted and non-scripted elements.This combination makes the video feel conversational and intimate. She emphasized the importance of taking time to edit the video and ensure its quality.Key Points from the Episode:Impact of brand videosElements that make brand videos effectiveImportance of building trust, likability, and awareness in brand videosPower of video as a medium for non-verbal communicationCreating brand videos that resonate with the audience and evoke emotionsKey components of a brand video: compelling visuals, understanding the core story, good editing, music, and shot selectionProduction investment and time required for well-polished brand videosProcess of creating a brand video: crafting the core story, creating a script, filming scripted and non-scripted elements, and editingAbout Mariana Henninger:Mariana Henninger is a renowned Emmy award-winning documentary filmmaker and the founder/director of True People Films, a highly acclaimed boutique creative video agency. Specializing in producing influential documentaries, her company, True People Films, focuses on assisting online entrepreneurs earning $1-3M+/year to significantly boost sales through their unique Influence Documentaries.Mariana's expertise in directing and producing extends to collaborations with prominent entities such as Microsoft, Hulu, Mount Sinai, HSBC, and HP, as well as media giants like Peacock, NBC News, The New York Times, The Atlantic, TIME, and The Wall Street Journal.With her impressive portfolio, Mariana Henninger stands as a pivotal figure in the world of documentary filmmaking, shaping narratives and empowering businesses through her compelling visual storytelling.About Brandmagnetic:Brandmagnetic is a dynamic platform dedicated to assisting online entrepreneurs in swiftly building trust and boosting sales through visually captivating and emotion-driven brand videos.Specializing in crafting beautiful and impactful visual content, Brandmagnetic focuses on creating videos that resonate deeply with the audience, eliciting genuine emotions and establishing strong connections.By leveraging the power of compelling storytelling and striking visuals, Brandmagnetic enables businesses to convey their messages effectively, leaving a lasting impression on potential customers.Through their expertise, entrepreneurs can enhance their online presence, engage their audience, and drive sales growth.Tweetable Moments:13:11 - "You want to

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO &amp; Founder of InCommon, Dan Michelson.Dan's extensive experience in building and growing companies, particularly in the healthcare sector, has given him unique insights into the importance of culture in fostering growth and creating a positive work environment.The onset of COVID-19 has brought about significant challenges and changes in how people work.Intrigued by these changes, Dan embarked on an extensive research project, interviewing 1,700 CEOs across various industries and countries. His goal was to understand how companies were approaching the future of work in this new reality.What he discovered was a fundamental shift in the way work is approached. Things are moving from a traditional workflow to a more integrated life flow.Work is no longer defined by a specific time and place, but has become more of an individual experience rather than a collective one.Dan firmly believes there are better solutions than forcing employees back to the office to improve company culture and productivity. Instead, he advocates for a flexible approach that suits each company's unique needs.In his book, "Holy Shift," Dan explores the mindset and strategies needed to navigate these changes and create a successful work environment.Dan's company, InCommon, focuses on automating and simplifying the concepts of community, opportunity, relationships, and experiences that correlate with employee engagement, retention, and productivity.They work with companies to understand their unique needs and help them navigate the future of work in a way that benefits both the company and its employees.Key Points from the Episode:Importance of using culture to grow companies and create a positive work environmentShift in the way work is approached, from traditional workflow to integrated life flowFlexible approach to improve company culture and productivityDifferent needs and challenges of remote work and distributed teamsExamples of technology companies and manufacturing/service-based settingsHistorical precedents of how employers have adapted to similar situations in the pastImpact of pandemics on work and labor movementsInCommon's focus on automating and simplifying concepts related to employee engagement, retention, and productivityWorking with companies to improve community, opportunity, relationships, and experiencesAbout Dan Michelson:Dan Michelson is the Founder and Chief Executive Officer of InCommon, a software and services company dedicated to fostering inclusive workplace cultures. He previously held key roles at Allscripts, where he served as Chief Strategy Officer and Chief Marketing Officer, contributing significantly to the company's growth from 100 to over 6,000 employees and $1 billion in annual revenue.With extensive experience in healthcare technology, Dan provided consulting for leading hospitals and health systems. He has also worked with companies like Baxter International and AstraZeneca. Dan is actively involved in education, serving as an Adjunct Professor at Loyola University in Chicago, teaching Decision Strategy.He holds a BS in Finance from Indiana University and an MBA from DePaul University. In addition to his professional pursuits, Dan is a philanthropist, founding projectMUSIC™, a charity concert initiative, and HackHunger™, a collaboration aiming to combat hunger through technology.About...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder &amp; Principal of Sales Acceleration Group, Kristie Jones.Kristie shared some common misconceptions and challenges she has observed in organizations that may not have a background in sales.The first is mis-hiring, where organizations don't understand the difference between different types of sales professionals (hunters, farmers, gatherers) and end up hiring the wrong fit.The second challenge is what Kristie calls "pimp the demo," where sales reps focus on showing and telling about their product without going through the necessary discovery process.She emphasized the importance of understanding the customer's needs and focusing on them before talking about the product.Kristie believes the relationship between sales and marketing is not as tight as it should be. She sees marketing as the warm-up act for sales, creating brand awareness and setting the stage for the sales team to close the deal.Key Points from the Episode:Challenges faced by tech founders in sales and marketingImportance of having a defined sales strategyCurrent environment for attracting sales talentBest practices for hiring sales repsMisconceptions and challenges in hiring sales professionalsImportance of understanding customer needs before showcasing the productRelationship between sales and marketingTrends and mistakes in sales and marketing collaborationImportance of marketing as a warm-up act for salesAbout Kristie Jones:Kristie Jones is a renowned expert in sales and customer success, offering invaluable guidance to companies aiming to enhance their revenue streams and expand their operations.In 2016, she founded Sales Acceleration Group, becoming a pivotal figure for owners and founders seeking to boost their profits, reduce churn, and facilitate rapid scalability.With over 20 years of experience as a SaaS startup sales leader and consultant, Kristie brings a wealth of knowledge to her clients, assisting them in areas ranging from sales strategies and processes to the recruitment and training of sales and customer success representatives.Over the past seven years, she has exclusively collaborated with more than 50 VC-backed and bootstrapped founders, helping them refine their sales processes, recruit top sales talent, and serve as a fractional or interim sales leader.Kristie's expertise has led her to present at various prestigious events and appear on numerous podcasts, solidifying her reputation as a respected authority in the field of sales and customer success.About Sales Acceleration Group:Sales Acceleration Group stands as a beacon for companies looking for transformative sales solutions. They specialize in providing expert sales guidance, strategic insights, and streamlined processes, the group empowers businesses to boost their sales efforts effectively.One of their key focuses is instilling discipline within sales processes, addressing common hurdles like lack of documentation and adherence. By establishing formal prospecting, negotiation, pipeline management, and hiring practices, they cultivate a culture of accountability within organizations, facilitating remarkable turnarounds.With a direct and honest communication style, Sales Acceleration Group ensures compatibility with their clients. They emphasize the importance of internal readiness, offering a candid assessment of a company's preparedness for their services.This approach underscores their commitment to delivering tailored,...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of beCause Global Consulting, Nadine Hack.Nadine's company, beCause Global Consulting, has earned recognition as the best stakeholder engagement consulting firm, a testament to her expertise in improving connections within the corporate world.Her upcoming book, "The Power of Connectedness," features a foreword by Nobel Peace Prize laureate Archbishop Desmond Tutu, further emphasizing the importance of her work.Nadine also introduced her concept of strategic relational engagement. This approach involves showing up with oneself, including flaws and vulnerabilities, to invite deeper engagement and discover the humanity in others.While she acknowledges that not everyone may be open to this approach, Nadine firmly believes in its potential to foster authentic communication and connection in a highly divided world lacking trust.Nadine shared an exercise she uses to help people go beyond surface-level introductions and truly understand each other. By reflecting on what is happening in their lives, individuals can share from a deeper, more authentic place, leading to better understanding and connection.Nadine's work extends to various sectors, including business, government, and civil society. She helps individuals and organizations reconnect with their core purpose, break down silos within their organizations, and establish meaningful relationships with external stakeholders.She emphasizes the importance of clear communication and mutual expectations in these relationships, whether with friendly or adversarial stakeholders.Key Points from the Episode:Introduction of Nadine Hack as CEO of beCause Global ConsultingRecognition of her company as the best stakeholder engagement consulting firmMention of her book "The Power of Connectedness" with a foreword by Archbishop Desmond TutuOverview of her book "Adversaries to Allies" and its impactExperience working with notable individuals and heads of corporationsEmphasis on the importance of building connections and expanding networksIntroduction of Nadine's concept of strategic relational engagementDiscussion on the importance of authentic communication and connectionExamples of her work in bringing together different stakeholdersAbout Nadine Hack:Nadine Hack is a distinguished figure in responsible business leadership and corporate social responsibility. Recognized as a Top 100 Thought Leader in Trustworthy Business Behavior, she has garnered numerous accolades, including a Lifetime Achievement Trust Award.Nadine is a trusted consultant, advisor, and coach for senior executives in business, nonprofit, and government sectors. Her expertise lies in clarifying goals, overcoming obstacles, and excelling in leadership.A strong advocate for ESG (Environmental, Social, and Governance), CSR (Corporate Social Responsibility), and DEI (Diversity, Equity, and Inclusion), Nadine actively promotes global citizenship, entrepreneurship, and innovation.She was the first woman Executive-in-Residence at IMD Business School and has served on the boards of various companies and nonprofits, including the Desmond Tutu Peace Foundation.Nadine founded beCause, recognized as the Best Specialist Stakeholder Engagement Consulting Firm. She is also an author, TEDx speaker, and a respected presence in media, contributing her insights to publications like Forbes, The Financial Times, and The New York Times.Nadine's extensive experience and passion for responsible leadership have made her a sought-after expert in...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO &amp; Founder of Cascade Insights, Sean Campbell.Sean's journey to owning a research firm was an interesting one. Initially aspiring to be a college professor, he found his calling in solving complex business problems, a passion that led him to establish Cascade Insights.Sean emphasized the importance of wearing the "super suit," a metaphor for utilizing AI tools that make sense for a business. He firmly believes that ignoring AI tools is a mistake, as they can significantly enhance a company's marketing and sales efforts.Sean also introduced the concept of the "age of narrow," a trend where clients seek specific solutions to their problems, influenced by their experiences with personalized consumer trends.He advised businesses to focus on narrower segments and target specific customer needs, especially during challenging times. He warned against the temptation to go broad when faced with difficulties.Sean reiterated the importance of staying focused and narrow in business. He emphasized the need to find the next customer more efficiently and improve messaging. He shared an example of a project they did on ideal customer profiling, determining who businesses should spend their time on.Seann believes that staying focused on a niche market is a courageous decision that leads to success. He mentioned how many people have suggested exploring other opportunities, but he has always chosen to maximize the current niche before moving on.He explained that being narrow is defensible competitively because people want someone who understands them. Businesses can build trust with their customers by specializing in a specific area. He also mentioned that saying no to certain markets or clients creates a sense of confidence and credibility.Key Points from the Episode:Cascade Insights' work with big tech companies and their approach to helping clients improve their businessImportance of wearing the "super suit" (utilizing AI tools) in B2B sales and marketingTrend of clients seeking specific solutions and the importance of targeting specific customer needsChallenges and benefits of working remotely and managing remote teamsValue of market research and the roadblocks faced by internal teamsChallenges of demand generation and the benefits of focusing on a narrow target marketImportance of staying focused and narrow in business for improved messaging and customer successImpact of staying narrow on recurring sales, referrals, and customer trustDefensibility and credibility of specializing in a specific area and saying no to certain markets or clientsAbout Sean Campbell:Sean Campbell is a lifelong educator, mentor, and trainer with a notable reputation. Renowned for his speaking prowess, he has captivated audiences at top-tier conferences and Fortune 50 companies. His expertise extends to technical and business subjects, as evidenced by his authored books.As a pioneer in the virtual realm, Sean established and managed a virtual professional services firm for over two decades, well before the trend gained momentum. His extensive experience encompasses consulting for Fortune 50 giants and successful startups. Notably, he sold his first services company and orchestrated the growth of operational practices within professional services firms.About Cascade Insights:Cascade Insights is a leading provider of tailored market research and marketing solutions for B2B technology firms. With a track record spanning over a decade, the company has...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Madhu.Life, Madhu Dasa.Madhu is not your typical lifestyle coach. His journey to becoming a holistic lifestyle coach is as unique as his approach to life. He spent six months living in a monastery in India, where he learned various practices that he now shares with others. His mission is to help people achieve success in health, business, purpose, and relationships without having to retreat to a monastery.Madhu explained that there are two approaches to controlling the mind: trying to control the mind with the mind and trying to control the mind with other methods.He suggested practices like breathwork, movement, and engaging the senses to create a shift in mindset. He emphasized that both suffering and happiness occur in the mind, and by learning to be the boss of our minds, we can control our experiences.Madhu stressed the importance of finding true desires and motivations to achieve desired outcomes. He gave an example of dealing with anger and suggested responding with compassion instead of reacting negatively. He introduced a hand gesture and mantra to shift from a negative reaction to forgiveness.Key Points from the Episode:Developing a mindset and using practices to control the mind and achieve successResistance to meditation and bridging the gap between conscious and subconscious mindCreating new neural pathways to change unconscious reactions and patternsIntroduction of Madhu as a holistic lifestyle coach and CEO of Madhu HQImportance of using tools and practices for success in health, business, purpose, and relationshipsDiscussion on developing a freeing and empowering mindset for high achievers and leadersUsing practices like breathwork, movement, and engaging the senses to shift mindsetFinding true desires and motivations to achieve desired outcomesDealing with anger and responding with compassion instead of reacting negativelyAbout Madhu Dasa:Madhu Dasa, a devoted bhakti yoga practitioner, underwent a transformative journey that led him to become a revered spiritual teacher. Raised in a family of spiritual enthusiasts, Madhu initially took his practice for granted until he delved into the Bhagavad Gita at sixteen.&nbsp;The profound impact of this ancient text spurred him to reject a monetary reward offered by his father, and, at eighteen, he embraced monkhood. He studied under renowned teachers in monasteries across the US and India for five years.Upon leaving the monastery, Madhu faced challenges in sustaining his spiritual mission. Despite extensive travels and teaching, financial struggles persisted.&nbsp;Guided by mentors, he established Madhu Life, a platform that integrates spiritual wisdom into everyday lives. His teachings empower clients to find balance across physical, mental, emotional, and spiritual dimensions.&nbsp;Madhu is deeply passionate about making Vedic arts and sciences accessible to all while preserving their authenticity. His journey from a struggling monk to a balanced teacher exemplifies his dedication to learning and imparting timeless wisdom.About Madhu.Life:Madhu.Life is a transformative platform rooted in the profound wisdom of the Vedas, ancient yoga texts. The organization is founded on these timeless principles and guides individuals towards vibrant, purposeful, and self-empowered lives.&nbsp;Their mission centers on assisting individuals in aligning their lives with their sacred values. Through tailored programs, Madhu.Life equips participants with...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Limitless Women, Laura Gisborne.Laura Gisborne is not just an ordinary woman; she does extraordinary things. As the founder of Limitless Women, she explained that the organization is more than just a business. It's a vehicle for creating a positive impact in families and communities. Since its inception in 2015, Limitless Women has raised over $700,000 for charity through business training, fundraisers, and education-based platforms.Laura's journey to founding Limitless Women is an inspiring one. Over the last 35 years, she has founded nine different companies and has been a leading voice in philanthropy since 2009. She saw the invitations to speak and lead as an opportunity to make a difference, not only for the women they educate but also those lacking access to resources.When asked about gender observations and how to level the playing field, Laura discussed the power of positioning versus posturing. She noted that men and women often postulate to prove themselves, but it's more effective to be positioned with who you are and your valid voice. She also emphasized the importance of men giving women their voice and showing respect.Key Points from the Episode:Mission and purpose of Limitless WomenProviding business training, fundraisers, and education-based platformsRaising over $700,000 for charity since 2015Laura's journey and background in entrepreneurship and philanthropyThe power of service and giving backGender observations and equalizing the playing fieldBook recommendations for personal growth and entrepreneurshipEngaging with the audience through free gifts, live events, and business training fundraisersAbout Laura Gisborne:Laura Gisborne is a highly accomplished business expert with an impressive 25-year track record. She began her entrepreneurial journey at 23 and has since owned nine businesses, including a multi-million-dollar wine and real estate empire. Laura is renowned internationally for her expertise and serves as a business growth strategist for leaders in the private and non-profit sectors.One of her notable achievements is the innovative business model of her company, Limitless Women, which demonstrates that companies can be both profitable and purpose-driven. Through the Limitless Women community, Laura has overseen raising over $700,000 for charitable causes, impacting thousands of women and children across five continents.Laura's commitment to social causes extends beyond her business ventures. She has served as a Guardian Ad Litem for foster children through CASA, held the role of Parent Education Coordinator for Family Outreach, and served on the boards of organizations such as Habitat for Humanity and The New Peaks Foundation.Laura is also an author, with books like "Stop the Spinning – Move from Surviving to Thriving" and "Limitless Women" to her credit. Her expertise has been featured on CBS, ABC, and the national hit show, "The List." Laura Gisborne's career embodies a remarkable blend of entrepreneurship and philanthropy.About Limitless Women:Limitless Women is an empowering community that unites extraordinary women business leaders. Its core mission centers on fostering the growth of profitable businesses, enabling women to make meaningful contributions to themselves, their families, their communities, and the broader world.This dynamic community is a platform for women entrepreneurs to connect, collaborate, and share their expertise. It provides invaluable resources, support, and...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Owner &amp; Founder of ClearPeg LLC, Todd White.Todd's background is as diverse as it is impressive. He started as a mechanical engineer before transitioning into strategy consulting and global HR. His experience working across various industries and functions allows him to have a unique approach to coaching individuals at all levels.Todd's company is laser-focused on professional development, particularly working with the C-suite to help them build the tribe of their future. The question that naturally arises is, why should companies invest in professional development for their future leaders?Todd emphasizes the importance of investing in the development of mid-career professionals. These individuals, according to Todd, are often the most coachable and valuable assets to the company. If they are not given the opportunity to grow and develop, they may be easily swayed by other offers or become disengaged.Key Points from the Episode:Introduction of Todd White, founder and CEO of ClearPegImportance of investing in professional development for future leadersTodd's background and experience in coaching individuals at all levelsBridging the gap between the C-suite and technical-minded engineersThe middle third of careers as the most crucial for investmentAdvantages of bringing in an outside consultant for professional developmentProviding a safe space for confidential and non-judgmental discussionsClearPeg's website and resources for further assistanceAbout Todd White:Todd White is a seasoned professional with more than 30 years of expertise in engineering, software, and management, spanning 20 diverse industries and several countries.Armed with a Bachelor of Science in Mechanical Engineering (BSME), Todd is deeply committed to nurturing emerging talents, shaping them into adept leaders known for their trustworthiness, critical thinking, and problem-solving skills.His passion lies in effecting positive change through his distinctive storytelling approach. Todd excels in handling the intricate challenges arising from the dynamic resource demands of today's complex business landscape.With his wealth of experience and dedication, Todd White stands as a beacon of leadership, guiding organizations and individuals toward success and innovation.About ClearPeg LLC:ClearPeg is a distinguished boutique Coaching and Development firm renowned for its personalized one-to-one coaching experience. Specializing in aligning with individual business needs and desired outcomes, ClearPeg offers a judgment-free environment for professional growth.Their approach is tailored to cater to unique requirements, ensuring comprehensive support for personal and business development. With a focus on fostering meaningful connections and understanding client goals, ClearPeg stands out for its commitment to delivering tailored coaching solutions.Whether it's enhancing leadership skills, improving communication, or achieving specific business objectives, ClearPeg's expert coaches provide targeted guidance. Clients benefit from a supportive and empathetic coaching environment, enabling them to navigate challenges, sharpen their skills, and achieve their professional aspirations.ClearPeg's reputation as a trusted coaching partner is grounded in its ability to empower individuals and businesses to thrive in today's competitive landscape.Tweetable Moments:06:34 - "If you're not building your tribe and building the people that want to

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Hughes Integrated, Rob Hughes.Rob started the conversation by highlighting a common issue many businesses grapple with - ineffective marketing strategies and wasteful spending. He likened this to branding cattle with multiple branding irons, leading to confusion rather than clarity.Instead of this scattered approach, Rob advocates for a relationship-first strategy. This method focuses on connecting with the audience and nurturing that relationship rather than bombarding them with mixed messages.Rob also shared another case study involving a local luxury outdoor living space installer, ABC Landscaping. Their name was not aligned with their services, confusing potential clients. By pivoting their messaging to focus on their ideal audience, ABC Landscaping saw a significant increase in qualified leads.Rob currently leads and manages a growing team at Hughes Integrated, consisting of six internal staff members and a nationwide network of contractors. He emphasizes that they are looking for organizations that value win-win-win relationships, indicating a bright future for Hughes Integrated.Key Points from the Episode:Ineffective marketing strategies and wasteful spendingRelationship-first approach to marketingSuccess story with Sea Foam and ABC LandscapingImportance of storytelling in marketingRob's background in executive coaching and transition to marketing consultancyDiscovery of Donald Miller's story-based frameworkDisruption of in-person coaching due to COVID-19About Rob Hughes:Rob Hughes, a former vice president of sales and marketing in the manufacturing industry, transitioned his expertise into becoming a renowned executive coach for business owners and entrepreneurs throughout North America.Currently serving as the CEO of a successful marketing agency, Rob empathizes with the challenges many brands face in marketing. His mission revolves around aiding small businesses in accelerating their growth by refining their messaging.Through his venture, Hughes Integrated, a StoryBrand Certified Marketing Agency, he guides businesses in clarifying their messages for maximum impact.Rob's influence extends beyond consulting; he is also a respected marketing keynote speaker and podcast host. His sessions on marketing and branding captivate audiences, offering engaging, interactive, and inspiring insights that resonate with entrepreneurs seeking to enhance their marketing strategies.About Hughes Integrated:Hughes Integrated is a dynamic marketing agency that empowers businesses through clear messaging, effective strategies, and functional websites. With a dedicated focus on helping businesses craft compelling narratives, the agency excels in refining clients' messages for maximum impact.By understanding the essence of a brand, Hughes Integrated devises strategies that resonate with the target audience, ensuring a strong and memorable market presence. Moreover, the agency emphasizes the importance of a functional website, recognizing it as a cornerstone for successful online engagement.With their expertise, Hughes Integrated guides businesses towards an online presence that looks appealing and functions seamlessly, enhancing user experience and driving meaningful interactions.Hughes Integrated equips businesses with the tools necessary to thrive in today's competitive market landscape, making them a valuable partner for companies aiming to enhance their online visibility and customer engagement.Apply to be a Guest

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder of APEX Conversion, Nate Morse.Nate Morse is the brains behind Apex Conversion System, a company dedicated to helping industry leaders generate high-quality leads on LinkedIn. Apex's mission is to assist those with valuable offerings who struggle to find and attract the right clients. They have a three-phase approach that begins with a discovery phase, where they identify the client's values and target audience.Nate's experience in the online world has taught him that understanding the buyer's journey can significantly impact lead generation. Apex Conversion System works with coaches, consultants, agencies, nonprofits, and financial advisors who offer high-ticket products or services.Nate has also authored a book, "The LinkedIn High Ticket Handbook," which guides optimizing LinkedIn profiles and building an audience for conversion. This book is a valuable resource for individuals who know they should be on LinkedIn but need help getting started and making their profiles stand out.Nate emphasizes being hyper-relevant during the first discovery call and tailoring the conversation to the specific market and opportunity. During the call, they audit the prospect's LinkedIn account and provide insights based on their successful methodologies.Key Points from the Episode:Introduction of Nate Morse, founder of Apex Conversion SystemExplanation of Apex Conversion System's three-phase approach for lead generation on LinkedInEmphasis on the importance of talking to the right people and delivering personalized messagingMention of Nate's book, "The LinkedIn High Ticket Handbook," for optimizing LinkedIn profilesDiscussion on the importance of networking and reaching out to the right people for content promotionExplanation of leveraging LinkedIn groups for engagement and connecting with a larger audienceInsight into the questions asked during the first discovery call with prospectsExplanation of the ideal stage of a company to work with Apex Conversion SystemAbout Nate Morse:Nate Morse is the innovative founder behind the APEX Conversion System, renowned for transforming how business leaders harness the power of LinkedIn. With over seven years of expertise, he guides revolutionary entrepreneurs towards unprecedented client success.Nate's approach, rooted in tried-and-tested principles and methodologies, empowers professionals to transition from uncertainty to predictable triumph. One of his key strengths lies in meticulous data research, enabling clients to identify lucrative opportunities with precision.Through Nate's guidance, businesses can navigate LinkedIn's complexities, ensuring visibility and genuine connections that translate into tangible success.His impactful strategies have reshaped the landscape of client engagement, making him a trusted advisor for those seeking to enhance their online presence and achieve consistent, measurable results.About APEX Conversion:The Apex Conversion System is a cutting-edge business enhancement solution designed to elevate enterprises by implementing the most influential global conversion strategies.Specializing in maximizing business potential, Apex Conversion System supercharges ventures with unparalleled techniques that ensure optimal conversion rates. This system empowers businesses to reach their peak performance by leveraging...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Chief Impact Officer of PurposePoint, Paul Epstein.Paul Epstein, the author of the book "Better Decisions Faster," emphasizes that life and business are essentially a series of decisions and actions. Drawing from his experience as a sports executive and working with elite performers, he underscores the importance of being decisive and confident in making decisions. According to Paul, indecision is the worst possible decision, leading to inaction and missed opportunities.One of the key insights Paul shared is that highly successful individuals are comfortable with imperfect action. They focus on the process rather than solely on the outcomes. This approach, Paul believes, is a formula for building and sustaining unshakable confidence. He introduces the "head heart hands equation," which emphasizes the significance of purpose and how it drives sustained high performance.Leadership comes with its own set of challenges, particularly in maintaining high standards and integrity. Paul explains that confidence is built by consistently acting on one's values. He encourages individuals to identify their core values and act upon them consistently. He believes this is the key to building and sustaining confidence over time.Paul introduces an interesting analogy, comparing confidence to a dimmer switch. He explains that confident individuals approach each day with the mindset of improving their confidence level, incrementally increasing it. This gradual adjustment of confidence levels resembles how a dimmer switch works.Key Points from the Episode:Importance of better decision-making in business and lifeThe role of decisiveness and taking action in achieving success and happinessThe concept of imperfect action and focusing on the processThe "head heart hands equation" for building unshakable confidenceThe significance of purpose in driving high performanceMaintaining high standards and integrity as a leaderSustaining confidence over timeBalancing consensus and decisive actionThe importance of confidence in organizations and its impact on various aspectsAbout Paul Epstein:Paul Epstein boasts an impressive 15-year career in professional sports management, having worked with several NFL and NBA teams, a global sports agency, and the NFL league office. He has achieved remarkable milestones, including breaking premium revenue records in Super Bowl history, inaugurating a billion-dollar stadium, and establishing the San Francisco 49ers Talent Academy, earning him the nickname “Why Coach.”Paul is a renowned sports executive and an award-winning keynote speaker, recognized by SUCCESS Magazine as a top thought leader. His influence extends to leadership development and culture transformation programs for prominent organizations like Amazon, Disney, Johnson &amp; Johnson, NASA, the Los Angeles Lakers, and the Dallas Cowboys.Paul’s expertise has been featured in major media outlets such as ESPN, NBC, Fox Business, and USA Today. Additionally, he is an accomplished author, having penned the bestseller "The Power of Playing Offense" and is set to release his second book, "Better Decisions Faster," in 2023.About PurposePoint:PurposePoint is a collective of inspirational thought leaders, authors, speakers, coaches, and consultants who foster purpose-driven initiatives. This diverse team collaborates to ignite a sense of purpose, inspire...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founde &amp; Partner of CourtAvenue, Kenny Tomlin.Court Avenue primarily works with Fortune 1000 companies and emerging challengers in the venture-backed and private equity-funded space. They offer various services, including managing and operating clients' digital presence, utilizing AI and emerging technologies for customer engagement, developing digital products and software, and optimizing platforms like Salesforce and Adobe.Kenny shared that the industry has evolved significantly due to the rapid emergence of new technologies. This evolution presents both challenges and opportunities for their clients.Court Avenue is known for its expertise in digital strategy, helping clients navigate the competitive landscape and improve their business by adopting emerging technologies. They also specialize in the shopper e-commerce category, assisting clients in succeeding in omnichannel retail, including online and in-store experiences.Kenny believes digital transformation has a return on investment and can help companies operate more effectively and efficiently. He mentioned that Court Avenue is expanding globally, with an office in Latin America, and they are actively looking for new clients.Key Points from the Episode:Introduction of Kenny Tomlin, co-founder and partner of Court AvenueCourt Avenue's specialization in digital transformation and working with Fortune 1000 companiesServices offered by Court Avenue, including managing digital presence and utilizing AI for customer engagementCourt Avenue's expertise in digital strategy and helping clients navigate the competitive landscapeFocus on shopper e-commerce and assisting clients in omnichannel retailBrands Court Avenue has worked with, such as General Mills and DellGrowth and future plans of Court Avenue, including expansion globally and seeking new clientsIdeal client for Court Avenue, someone in the C-suite who recognizes the importance of digital transformationAbout Kenny Tomlin:Kenny Tomlin, a prominent figure in the digital transformation realm, boasts a remarkable career spanning over 20 years. Notably, he founded Rockfish, a pioneering digital innovation agency celebrated globally for seamlessly merging strategy, creativity, and technology. Under his guidance, Rockfish experienced explosive growth and was eventually acquired by WPP in 2011.Tomlin's entrepreneurial spirit led him to co-found ventures in diverse sectors, including real estate (AnthemIQ), hospitality (Superstition and Frame Hotels), and immersive technology (Subvrsive).His track record includes incubating award-winning software products like YouEarnedIt, acquired by Vista Equity in 2018. Currently, at CourtAvenue, he spearheads the product innovation lab and acquisitions, underscoring his enduring influence in shaping the digital landscape.About CourtAvenue:CourtAvenue, established in 2020, stands as a beacon of digital innovation crafted by a cadre of entrepreneurs, agency veterans, and business experts. This dynamic entity empowers some of the world's largest and most ambitious brands to expedite digital transformations. With a robust foundation rooted in expertise and entrepreneurial spirit, CourtAvenue catalyzes businesses aiming to navigate the complexities of the digital landscape.By leveraging a wealth of industry knowledge and innovative strategies, the company facilitates seamless transitions into the digital realm for its clients. Embracing the challenges posed by the ever-evolving digital sphere,...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Chief Revenue Officer (CRO) and Co-Owner of Jafton, Sardor Akhmedov.Jafton has been in the business for ten years, working with various clients, from startups to enterprise clients like Alaska Airlines. Their main focus is on app development, and they have worked on projects for well-known companies such as Kroger and Allbirds.Sardor shared some examples of the clients they have worked with and the impact they have had. He highlighted their work on mobile apps for companies like Kroger, Allbirds, and Alaska Airlines. But their expertise doesn't stop there. They also excel in staff augmentation, providing designers and developers to existing tech teams.Sardor expressed his excitement about working with startup clients, creating something new and disruptive in the industry. They are building social media and dating apps that promise to bring innovation to the market. He even mentioned a unique app they developed for dogs, where users can match their dogs with other dogs.Sardor also shared his advice on choosing a development partner for app development. He warned about the saturated market and advised checking the number of employees listed on a company's LinkedIn profile to ensure they have their talent. He cautioned against over-negotiating, as it can affect the agency's motivation to complete the project.Key Points from the Episode:Overview of Jafton's app development services and clientsDiscussion of Jafton's work with startups and disruptive appsTrends and advancements in the app development industry, including no code and low code platformsPotential impact of AI on businesses in the next five yearsGrowth strategies and attracting clients for JaftonAdvice on choosing a development partner for app developmentFastest ways to get in touch with Jafton for project discussionsTransparency and documentation practices at Jafton, including call recordingsAbout Sardor Akhmedov:Sardor Akhmedov is a prominent serial tech entrepreneur and public speaker known for his multifaceted roles in the tech industry. As the COO and managing partner at Jafton.com and Missed.com, Akhmedov plays a crucial role in these innovative tech companies. Additionally, he is a co-founder of UzbekDiaspora.com, a global nonprofit organization that unites Uzbekistanians living abroad.Akhmedov's career showcases his commitment to leveraging technology for meaningful impact. His leadership at Jafton.com and Missed.com demonstrates his expertise in managing and scaling tech ventures. Furthermore, his involvement in UzbekDiaspora.com highlights his dedication to fostering connections within the Uzbekistani diaspora community worldwide.With a reputation for excellence in the tech sector and a commitment to community-building, Sardor Akhmedov continues to be a driving force in the intersection of technology and social impact.About Jafton:Jafton is a pioneering tech company known for its core values and innovative approach. Their commitment to transparency fosters trust among clients and team members, enabling clear communication of goals and visions. Speed and quality are paramount at Jafton, especially when collaborating with funded startups, allowing clients to outpace their competitors through rapid and high-quality project development.Embracing innovation, Jafton consistently incorporates cutting-edge technologies into its projects, ensuring a dynamic and forward-thinking approach. Their curiosity drives them to explore unique solutions for each project, constantly seeking...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Executive Coach, Former Chief of Staff, Founder &amp; ICF-Certified Coach of Next Level Coaching, LLC, Emily Sander.Emily likens herself to "Yoda" for leaders, guiding them to operate at the peak of their potential. She believes that while leaders can gain a lot from books and videos, there comes a point where they need someone else to provide training and offer an outside perspective.According to Emily, executive coaching is particularly beneficial for leaders in high authority roles. It provides a safe space for them to vent, brainstorm, and receive feedback on their blind spots. She also touched on the loneliness of being a CEO or founder and the importance of having someone to confide in.Coaching can help leaders manage their time, energy, and mindset, enabling them to perform at their best. The structure of coaching sessions can vary depending on the specific needs of the leader, whether it's preparing for an interview, navigating a new role, or addressing mindset and beliefs.Emily explained the importance of hiring a Chief of Staff for early-stage founders. While it may not be necessary when a company only has 2 or 3 employees, once the team grows and there is a need for coordination and strategic initiatives, a Chief of Staff becomes invaluable.A Chief of Staff is a gap filler, taking on various responsibilities and filling in the gaps in the founder's skillset. Emily gave an example of a CEO with a technical background but lacked expertise in people operations and HR. In this case, a Chief of Staff was brought in to handle those areas.Key Points from the Episode:The value of coaching for leaders in high authority rolesThe benefits of coaching in providing a safe space for venting, brainstorming, and receiving feedbackThe importance of having someone to confide in as a CEO or founderHow coaching can help leaders manage their time, energy, and mindsetThe varying structure of coaching sessions based on specific needsThe significance of coaching certifications, particularly the ICF certificationDiscussion on when founders should consider hiring a Chief of StaffThe role of a Chief of Staff in coordinating and filling gaps in a founder's skillsetAbout Emily Sander:Emily Sander is a seasoned business professional with over 15 years of experience in various leadership roles. Her career highlights include being part of the initial testing team for the groundbreaking Kindle device and co-founding a startup with just six team members.Emily's expertise extends to building global client management teams from the ground up and optimizing processes within established companies. She has also served as Chief of Staff for CEOs and leadership teams, demonstrating her ability to operate at the highest levels of corporate leadership.Driven by her passion for helping individuals reach their full potential, Emily transitioned into a full-time coaching role. She now works with business leaders worldwide, from early-career professionals to seasoned executives and entrepreneurs.Emily's unique blend of corporate and coaching experience culminated in the authorship of "Hacking Executive Leadership," a concise and accessible book that distills her insights into effective leadership.She also authored a book "An Insider's Perspective on the Chief of Staff," shedding light on the often-underappreciated role in corporate settings. Emily Sander's...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Chief Executive Officer, Founder &amp; President of Pace Public Relations, Annie Pace Scranton.Annie started the conversation by acknowledging the rapid changes in the media landscape, with traditional media outlets facing layoffs and closures. Despite these challenges, she emphasized that earned media will always hold weight and credibility, making it more meaningful than any ad or marketing campaign.Annie highlighted the importance of earned media for different types of clients. For companies seeking funding, being featured in respected publications or news programs can enhance their credibility and increase their chances of securing investments. For smaller clients looking to expand their customer base, digital placements in high-traffic websites can drive traffic to their websites and result in conversions.Beyond immediate visibility, Annie explained the long-term benefits of earned media, such as its impact on search engine optimization (SEO). Being quoted or mentioned in high domain authority websites can improve a company's reputation and attract prospective customers.However, she quickly pointed out that securing earned media is not a guarantee of overnight success. It requires additional efforts to maximize the visibility and impact of the media placement. This can include investing in SEO, creating a content calendar for social media, featuring the clip prominently on the company's website, and promoting it to the customer base through newsletters.Annie also discussed her book, "The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand." She explained that the book primarily targets students and PR communications professionals. Still, there is also a growing need for mid-level executives who may not have a dedicated PR professional or external agency. These individuals can benefit from learning PR skills to advance their careers and benefit their companies.Key Points from the Episode:Importance and value of earned mediaBenefits of earned media for different types of clientsLong-term benefits of earned media, including impact on SEOAdditional efforts required to maximize the visibility and impact of media placementsCase study of working with Andrew Yang and the Forward PartyDiscussion of Annie Scranton's book, "The Guide to Earned Media"Ongoing process of securing media placementsInsights into pitching the media and working effectively with journalists and producersAbout Annie Pace Scranton:Annie Pace Scranton is a prominent figure in the world of public relations, renowned for her role as the founder and President of Pace Public Relations, a distinguished global PR firm headquartered in New York City, NY.Scranton has established herself as a leading force in the industry with a track record of serving notable clients such as Away, Inc., Fast Company, and NewsNation. Her unwavering commitment to helping PR professionals secure meaningful placements for their companies is evident through her extensive contributions.Scranton's influence extends beyond her firm, as she frequently imparts her expertise at industry events, including Digital Summit, Silicon Slopes, Elevate, INBOUND, and Adweek. Furthermore, she plays a crucial role in shaping the next generation of PR practitioners as an adjunct professor at New York University (NYU).Annie Pace Scranton's remarkable career is marked by her dedication to elevating the field of public...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of VirtualDOO, Lloyd Thompson.Lloyd Thompson, who has carved a niche for himself in operational leadership, shed light on the common pitfall founders often encounter. They get entangled in the day-to-day operations of their business, which hampers their ability to focus on strategy and sales.This is where Virtual Dojo steps in. They provide busy online business owners with a fractional director of operations who can lead their team, oversee operations, and drive process improvement.According to Lloyd, the founder's ideal role should shift when a company reaches a certain size, around ten or more employees. They should focus on where to take the business, making deals, and forming relationships. They should be the visionary driving the strategy while an operator, like a director of operations, handles the day-to-day operations. If a founder tries to do both, they get stuck in the weeds and can't effectively focus on growth.Lloyd emphasized the importance of bringing in external help to run a team when founders struggle to delegate decision-making. He suggested implementing regular rhythms and systems within the group to create a smoother workflow, such as team meetings, daily huddles, and feedback loops.Key Points from the Episodes:Importance of operational leadership in a growing companyFounders getting stuck in day-to-day operationsVirtual Dojo providing fractional director of operations for online business ownersFounder's role in focusing on strategy and salesChallenges of finding the right talent for operational leadershipImplementing regular rhythms and systems within the teamOrganizational audit to understand challenges and goalsVirtual Dojo's findings and recommendations for improvementWorking with businesses with 10 to 30 staff membersAbout Lloyd Thompson:Lloyd Thompson is the visionary founder of VirtualDOO and the accomplished author of "9 Ways to Leave Your Day-to-Day Operations." With a career spanning more than two decades in the corporate sector, Lloyd recognized an untapped niche in the market.He set out to empower busy business owners by relieving them of the burdensome daily operational responsibilities, allowing them to refocus their energy on their passions, strategic endeavors, and business expansion.At VirtualDOO, Lloyd and his team offer fractional "Director of Operations" services tailored to smaller, agile, non-corporate entities' unique needs. This innovative approach helps these businesses streamline operations, optimize efficiency, and thrive in their respective industries.Lloyd Thompson's expertise and dedication have made him a valuable asset to entrepreneurs and small business owners seeking to scale their ventures while maintaining their distinctive character and agility.About VirtualDOO:VirtualDOO is a dynamic online business solution designed to liberate online business owners from the constraints of daily management tasks. This innovative platform empowers entrepreneurs by relieving them of the day-to-day operational burdens, allowing them to redirect their valuable time and energy towards pursuing their passions, refining their strategic vision, and actively seeking new business opportunities.VirtualDOO's services cater specifically to the unique needs of online businesses, offering tailored support and expertise in areas like operations management, administrative tasks, and logistical challenges.By outsourcing these essential functions to VirtualDOO, business owners gain the...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chairman of Wesrom, Robert Indries.Robert Indries is not just a business advisor; he's a visionary with a purpose. His vision for the next 25 years is to help humanity achieve complete peace and abundance. This is not just a lofty ideal; it's a goal that drives his businesses. Robert's companies are geared towards making this vision a reality, from healthcare to energy.One of his companies, a marketing agency, has generated over a quarter billion dollars in sales for other entities. This success has changed lives and earned him wedding invites from grateful clients. It's a testament to the impact that a business can have when a purpose beyond profit drives it.According to Robert, operations are the glue that holds all aspects of a business together. From marketing to sales to delivery, operational excellence ensures these components work together seamlessly. It brings clarity and order to a business, leading to unimaginable growth.Robert highlights a saying that an empire can only crumble from within, which also applies to businesses. He explains that failure in a business is often caused by internal factors, such as lack of innovation, poor treatment of employees, or failure to provide value to clients.Robert suggests focusing on these three areas to assess weaknesses within an organization. He emphasizes the importance of one-on-one conversations with clients to understand their needs and experiences truly.Key Points from the Episode:Robert Indres' main impact in the worldRobert's vision for the futureWhat Robert would speak about in a TED talkThe importance of operations in businessAssessing weaknesses within an organizationRobert's vision for achieving peace and abundanceThe role of operations in business growthInternal factors that can cause failure in a businessImportance of open communication with clientsAbout Robert Indries:Robert Indries is a self-made entrepreneur hailing from Transylvania, Romania. Born into modest beginnings, he cultivated a strong work ethic through tending to livestock and farmland. Guided by the belief that learning transcends boundaries, he embarked on a journey that led to remarkable achievements.His global travels gave him invaluable insights into international businesses, enabling him to establish a prosperous empire of eight ventures generating seven-figure revenues annually.Robert's achievements extend beyond entrepreneurship, encompassing public speaking engagements across 17 countries in three languages. He has facilitated profound transformations for over 1,000 professionals, elevating their effectiveness two to tenfold, and has generated business value exceeding $500 million for clients.He has orchestrated the convergence of exceptional physical health and a fulfilling marriage, emphasizing holistic success. Robert's journey epitomizes resilience, resourcefulness, and a steadfast commitment to continuous growth.About Wesrom:Wesrom is a prominent Software Development and Marketing Firm in the UK, with a core focus on assisting businesses across the software development spectrum. Beyond typical agencies and internal teams, Wesrom sets itself apart through its comprehensive approach.In addition to providing access to a skilled team of developers, Wesrom offers a dedicated group of business and marketing experts. This ensures not only the technical success of a project but also its effective market positioning.Wesrom's commitment to transparency and client assurance is...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Keynote Speaker &amp; Facilitator of Growth.how™, Eduardo Briceño.Eduardo's work is centered around the concept of a growth mindset, a belief that we can change and improve. It's not just about believing in the potential for change, but also understanding how to change and develop effective habits and systems for continuous improvement.His book, "The Performance Paradox," delves into the idea that focusing solely on performance can hinder growth and results. Eduardo shared insights on how professionals and leaders can overcome this paradox.Eduardo emphasized the importance of balancing performance with learning. Solely focusing on performance can hinder growth. He suggests that individuals need to be self-aware of their ineffective work habits and make shifts to work smarter. The book also serves as a guide for organizations, helping leaders align their teams and develop strategies for continuous improvement and learning.Key Points from the Episode:Introduction of Eduardo Briceño and his work on personal growth and the growth mindsetDiscussion on the importance of understanding how to change and develop effective habits for continuous improvementIntroduction of Eduardo's book, "The Performance Paradox," and its focus on balancing performance and growthPersonal experiences with learning and improvement, including playing musical instrumentsImportance of praising effort over innate abilityBreakdown of Eduardo's book into three parts: key ideas for individuals, overcoming the performance paradox for teams and organizations, and engaging in the performance zone to make an impactBalancing performance with learning and the need for self-awareness and effective work habitsValue of mistakes as opportunities for improvement and innovationFostering cultures of learning and high performance in organizationsAbout Eduardo Briceño:Eduardo Briceño is a renowned global keynote speaker and facilitator known for his expertise in cultivating cultures of learning and high performance within leading companies worldwide. He co-founded and served as CEO of Mindset Works, an innovative company offering growth mindset development services. Previously, he worked as a venture capital investor with the Sprout Group.Eduardo is celebrated for his impactful TED Talks, including "How to Get Better at the Things You Care About" and "The Power of Belief," which collectively garnered over nine million views. He is a distinguished Pahara-Aspen Fellow, a member of the prestigious Aspen Institute's Global Leadership Network, and has been honored with induction into the Happiness Hall of Fame.His book, "The Performance Paradox: Turning the Power of Mindset into Action," was recognized as a "Must-Read" by the Next Big Idea Club, a distinguished platform curated by influential thinkers such as Susan Cain, Malcolm Gladwell, Adam Grant, and Dan Pink. Eduardo Briceño's work continues to inspire and transform individuals and organizations globally.About Growth.how™:Growth.how™ is an innovative platform dedicated to assisting organizations in fostering growth mindset cultures among their teams. At its core, Growth.how™ is a guiding force for companies seeking...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder &amp; CEO of Delia Associates, Ed Delia.Delia Associates works with clients who are part of the supply chain of larger brands, helping them position themselves to win in the market and drive growth. One recurring challenge they face is attracting talent to these B2B companies, which may not always appear attractive to the rising generation.Ed also discussed the importance of brand building and the need to communicate effectively with existing customers and prospects. Their work with clients typically starts with a conversation about the brand's vision and whether it is living up to its potential. They aim to help companies overcome brand-related obstacles and become more competitive.Ed emphasizes the importance of quality over quantity when it comes to prospects. They aim to provide their clients with five incredible prospect opportunities rather than 100 mediocre ones. They believe a quality brand will attract quality prospects by focusing on quality, leading to successful business partnerships.The conversation then shifted to the balance between what a brand does and who they are. Many companies focus on their brand's functional aspect, highlighting what they do. However, Delia Associates believes in incorporating an emotional component into the brand positioning. They aim to tap into the emotions of their target audience positively and authentically, as even professional buyers are influenced by emotion.Key Points from the Episode:Ed Delia's background and Delia AssociatesImportance of branding and attracting talent in B2B landscapeChallenges of attracting talent to B2B companiesImportance of brand building and effective communicationDelia Associates' approach to marketing communicationsFocus on quality over quantity in prospect opportunitiesBalancing what a brand does and who they areEmotional component in brand positioningAbout Ed Delia:Ed Delia is the President of Delia Associates, a position he assumed in 2000 after joining the company in 1995. He succeeded his father and company founder, Michael Delia.Under Ed's leadership, Delia Associates has significantly transformed from a traditional advertising and PR agency into a digital-focused hub for B2B brands. This transformation has led to substantial growth, with the company more than tripling.Its proprietary B2B growth platform, the Brand Leadership Solution®, introduced in 2003, is a cornerstone of the company's success. This methodology has been instrumental in developing, transforming, or revitalizing over 150 brands. Ed heads a team of 15 professionals who provide brand development and digital and traditional marketing services to a global clientele.Delia Associates has also established itself as a HubSpot B2B Implementation Partner for over a decade and has earned 49 industry awards in the last three years alone. Ed holds a B.A. in English from Dickinson College and is a respected speaker at various business organizations and a guest lecturer at regional colleges and universities.About Delia Associates:Delia Associates is a versatile agency offering comprehensive branding and marketing services, including web design and development, social media management, PR, tradeshow support, and strategic search engine marketing and SEO solutions.Their expertise lies in enhancing the identities of businesses that operate within various B2B sectors, such as Specialty Manufacturing, Industrial, Materials Development, Product Development, and Financial Services.With a...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder &amp; CEO of Strata Identity, Eric Olden.Eric broke down the concept of identity orchestration. He explained that it falls within a new software category designed to enable organizations to maintain identity management across multiple cloud platforms consistently and automatically.This software ensures secure access to websites, applications, and data, effectively eliminating the need for manual and repetitive processes.From a user's perspective, identity orchestration often operates seamlessly in the background. For instance, when someone logs into a website using their Google ID, it exemplifies identity management.While this process may appear straightforward for individual users, complexity arises when managing identities for numerous users or a substantial workforce numbering in the thousands. This is precisely where identity orchestration steps in, simplifying the entire process and promoting interoperability.Strata Identity primarily collaborates with large enterprises like Kroger, 3M, and the State of Minnesota, managing identity for their customers, employees, and partners. Eric's experience running Oracle's security and identity division gave him insights into big enterprises' challenges in managing identity across multiple clouds. This led him to establish Strata Identity and develop software to address this issue.Strata Identity's pricing model is unique. Instead of charging based on the number of users, they focus on securing applications and the number of identity providers used. This allows organizations to pay for their needs, making the service more accessible and cost-effective.Key Points from the Episode:Introduction of Eric Olden, co-founder and CEO of Strata IdentityExplanation of identity orchestration as a new category of softwareImportance of identity orchestration in managing identity across multiple cloud platformsStrata Identity's focus on large enterprises and their experience in managing identity for customers, employees, and partnersUnique pricing model based on securing applications and number of identity providers usedBenefits of deploying Strata Identity's software, including cost savings and system upgrades without changing applicationsSpecialization in solving complex use cases, such as mergers and acquisitionsImportance of using standards like SAML or OpenID ConnectAbout Eric Olden:Eric Olden is a visionary technical leader known for his profound contributions to internet security and identity management. With a career spanning innovation in web security and cloud technology, he co-founded and served as CEO of Symplified, a pioneer in cloud identity and access management.At Symplified, Eric played a pivotal role in developing one of the earliest cloud identity management solutions and forged integrations with major cloud platforms like AWS, establishing a global cloud service for Identity and Access Management (IAM).His journey in identity management began as the CTO and co-founder of Securant/ClearTrust, where he co-authored AuthXML and contributed to its incorporation into the SAML standard, a cornerstone in modern identity management. RSA acquired Securant, cementing Eric's legacy in the field. He's founded three software companies, generating over $235 million in equity value and holds multiple patents.Eric is known for his hands-on approach to product strategy and team building, emphasizing customer development and fostering a strong team culture, significantly impacting the tech startup ecosystem. His...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder &amp; Publisher of GracePoint Matrix Publishing, Michelle Vandepas.Michelle Vandepas is not just a publisher; she's a catalyst for authors, helping them discern their standpoints and broadcast their messages to the world. Through her company, GracePoint Publishing, she offers book coaching and publishing services, guiding authors to clarity in their ideas and assisting them in publishing their work, whether through traditional or self-publishing.When asked about the current state of book publishing, Michelle painted a picture of an industry undergoing a significant revamp. She highlighted the various ways to sell books today, including self-publishing and collaborations with big publishing companies.Interestingly, she also pointed out the shift in book consumption patterns. Traditional book reading takes a backseat with more people tuning into podcasts and watching videos. However, Michelle sees this as an opportunity rather than a setback. She believes it's a chance to find innovative ways to get books into the hands of readers.Key Points from the Episode:Overview of the current state of book publishingDiscussion on the changing landscape of book consumptionImportance of authors connecting with readers through various channelsBusiness model for nonfiction authorsServices offered by GracePoint Publishing, including audiobooks and production studioHelping authors with organizing ideas and structuring booksWorking with authors who have inspiring stories to tellPreference for collaborative work and editingAbout Michelle Vandepas:Michelle Vandepas is renowned in entrepreneurship, personal development, and quantum healing, particularly for those eager to share their knowledge as authors. She co-founded GracePoint Matrix Publishing, a prestigious concierge publishing company that sets industry standards. Vandepas is a TEDx speaker and a respected TEDx Speaker Coach.With two decades of experience as a book coach and publisher, Michelle has aided countless authors in realizing their dreams of publishing and promoting their works.As a serial entrepreneur and a multiple bestselling author, she profoundly understands the strategies, messaging, and creative flair required to establish a robust platform. Her visionary marketing approach melds creativity with astute business acumen, enabling her clients to unleash their potential.Michelle Vandepas is frequently featured in various media outlets, where she passionately discusses the intersection of 'purpose and profit.' Her participation in the upcoming documentary film, "Wisdom from Thought Leaders," alongside notable figures like Sting and the Dalai Lama, attests to her status as a thought leader in the field.About GracePoint Matrix Publishing:GracePoint Matrix Publishing is a dynamic and visionary organization that empowers leaders, educators, global change agents, and cultural creatives. Their mission revolves around enhancing the impact and visibility of these individuals, fostering abundance and wealth, expanding their influence, and helping them fulfill their unique purposes.The core principles of GracePoint Matrix involve assisting individuals in discovering their voices, aligning with their callings, and magnifying their influence. They provide essential resources and support to guide leaders' journeys to inspire and lead the world effectively.This publishing entity firmly believes that meaningful work can be financially rewarding and strives to create value in the...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO &amp; Founder of AdOutreach, Aleric HeckAleric Heck is not just a CEO; he's a changemaker whose work transcends the boundaries of advertising. Aleric spoke passionately about his mission to create a positive impact in the world. He believes that marketing, particularly video-based ads, can serve as a catalyst for growth, not only for businesses but for entire communities.&nbsp;Aleric shared an inspiring success story of a client who, through the strategic use of YouTube ads, was able to support hundreds of local businesses. This story is a testament to the far-reaching influence that thoughtful marketing can have.In today's digital landscape, video content reigns supreme, and Alaric is at the forefront of this revolution. He explained why video-based ads are so effective, emphasizing their ability to forge a deeper connection with audiences.&nbsp;Unlike text or image content, videos have the unique capacity to engage viewers on multiple levels—visually, audibly, and emotionally. Aleric highlighted YouTube ads as particularly potent, given their precision targeting capabilities and the platform's vast, diverse user base.Aleric's expertise isn't limited to a single niche. He and his team at Ad Outreach work with a wide array of clients, from information and service providers to e-commerce giants. He underscored the importance of delivering value and education through YouTube ads.&nbsp;Since users often flock to YouTube for entertainment or to learn something new, ads on the platform should align with these intentions to be truly effective.Key Points from the Episode:Aleric Heck's impact in the world through marketing and advertisingEffectiveness of video-based ads in creating a deeper connection with the audienceSuccess story of a client reaching and helping local businesses through YouTube adsTypes of clients Aleric works with, including information and service providers to e-commerce businessesAd Outreach's consistent growth and focus on YouTube adsAleric's offer of a free 19-page YouTube ad strategy PDF for listenersImportance of providing value and education in YouTube adsThe unique approach of training clients' internal teams to run and manage their ads effectivelyAbout Aleric Heck:Aleric Heck is a renowned YouTube Ads Expert and the Founder of AdOutreach, boasting a remarkable 12-year presence on YouTube. Initially amassing over 500,000 subscribers on his channel, Aleric has since dedicated the last seven years to instructing numerous entrepreneurs and business owners on effectively expanding and scaling their businesses through precision-targeted YouTube Ads.&nbsp;With a proven track record, Aleric's expertise has facilitated his clients in generating a cumulative sales revenue exceeding $200 million through YouTube Ads. Notably, he has successfully scaled his own business to an impressive eight-figure valuation.&nbsp;Aleric Heck's extensive experience and commitment to empowering others by leveraging the potential of YouTube Ads underscore his influential role in the digital marketing landscape.About AdOutreach:AdOutreach is a dynamic platform empowering entrepreneurs and marketers to harness the immense potential of YouTube Ads for exponential growth in leads and sales.&nbsp;The comprehensive program offered by AdOutreach guides business owners through the entire process of creating highly lucrative YouTube Ads, covering aspects such as scripting, campaign launch, and the crucial steps of optimization and scaling.While the majority of AdOutreach's clientele...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO &amp; Co-founder of Gembah, Henrik Johansson.One of the critical aspects Henrik discussed was the potential time savings that Gemba offers. In today's fast-paced landscape, time is a precious commodity. According to Henrik, Gemba can reduce the time and cost of product development by up to 50% or even 70%.Henrik also mentioned the recent launch of Gemba's Future Product Marketplace. This platform allows companies to develop their own ideas and explore ideas designed by other network designers. This feature accelerates the process of bringing products to market.When asked about matching with appropriate vendors or manufacturers, Henrik explained that Gemba has over 600 experts on their platform. These experts, not typically found on platforms like Upwork or Fiverr, include industrial designers, electrical engineers, and mechanical engineers.Key Points from the Episode:Overview about GembahHenrik stresses research pre-product launchHosts "Innovator Insights" podcast with entrepreneurs600+ experts offer unique collaboration opportunitiesAbout Henrik Johansson:Henrik is a seasoned entrepreneur and business leader known for his significant contributions to the tech industry. Currently serving as the CEO of Gembah, he has a rich background in founding and leading successful ventures.&nbsp;Before his role at Gembah, Henrik co-founded and served as CEO of Boundless, demonstrating his innovative prowess in the business world. Additionally, he has been actively involved in fostering startups as an incubator and board member at OutboundEngine.&nbsp;Henrik's extensive experience includes holding the position of President at EverydayWealth and playing a pivotal role as the co-founder and President of Creditland. His expertise also extends to management and IT consulting, where he honed his skills at Andersen Consulting.&nbsp;With a track record of building and scaling businesses, Henrik is a notable figure in the entrepreneurial landscape, contributing significantly to the growth and development of the companies he's been associated with.About Gembah:Gembah is a revolutionary platform that revolutionizes product creation by connecting businesses with top-tier Product Designers, Manufacturers, and Supply Chain Experts worldwide.&nbsp;Their mission is to simplify the complex product development journey for entrepreneurs, e-commerce sellers, and small-to-midsize businesses. Gembah empowers clients to innovate and create products effectively by demystifying the intricate process.Understanding the challenges businesses face in launching new products, Gembah offers an end-to-end solution. They provide invaluable assistance in research, design, and manufacturing, addressing hurdles from sourcing to vetting manufacturers ensuring a smooth market entry for new products.&nbsp;Gembah's team comprises specialists, leading product designers, and engineers, functioning as an extension of their clients' teams. Moreover, Gembah collaborates with an exclusive network of vetted factories in various countries, including China, Vietnam, Thailand, India, Mexico, ASEAN, and Eastern Europe, ensuring high-quality production and global reach for their clients.Apply to be a Guest on The Thoughtful Entrepreneur:&nbsp;https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Gembah website...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of ATAK Interactive, Austin LaRoche.Austin started the conversation by exploring the importance of marketing technology, or martech, in bridging the gap between sales and marketing teams. As Austin explained, the traditional silos separating these two crucial departments are gradually crumbling, thanks to technological advancements.Tools like Salesforce and HubSpot are revolutionizing how teams collaborate and communicate, making aligning sales and marketing efforts more accessible. This is a B2B game-changer, where seamless integration between these teams can significantly boost efficiency and resultsRegarding sales strategies, Austin had some valuable advice for businesses. He emphasized the need to clarify vision, messaging, and target audience and to focus on attracting, converting, closing, and delighting customers.Austin recommended leveraging existing connections for businesses on an accelerated timeline and seeking referrals from satisfied customers. He also stressed the importance of structure in networking and guided approaching potential leads through mutual connections.Key Points from the Episode:Importance of marketing technology (martech) in connecting sales and marketing teamsIncreasing demand for technical marketing supportBreaking down silos between sales and marketing through advancements in technologyAI tools won't replace critical thinking, but leveraging them effectively provides a competitive advantageOriginal, value-driven content is becoming more important in marketing and salesSlower transition of voice-activated searches in B2B compared to B2CSales strategies: clarify vision, messaging, target audience, attract, convert, close, and delight customersLeveraging existing connections and asking for referrals for businesses with an accelerated timelineImportance of structure in networking and approaching potential leads through mutual connectionsEstablishing KPIs, roles, and filling the implementation gap in marketing tacticsATAK Interactive's role as an outsourced marketing department for smaller companies and technical work for larger companiesImportance of automating processes for easier communication and note-takingAssessing gaps and exploring service pages on ATAK Interactive's websiteAbout Austin LaRoche:Austin LaRoche is the CEO of ATAK Interactive and the brain behind the M2S (Marketing-to-Sales) Framework, a game-changing B2B growth strategy. Hailing from Pasadena, California, his company, ATAK Interactive, serves clients worldwide as a comprehensive marketing agency.Austin, a dedicated entrepreneur, is driven by his desire to help fellow business owners realize their visions. His motto, "Strength in Structure," reflects his commitment to transforming clients from sporadic marketing efforts into organized, measurable, and optimized operations at every customer touchpoint.Austin's journey began with founding The Next Stop, a 501(c)3 organization providing recreational programs for special needs adults in Atlanta. Armed with a master's degree in new media from DePaul, he launched his first marketing company, the Exacta Group, in 2009. Five years later, he sold it to ATAK Interactive, where he has remained a principal for nearly a decade.His creative spirit and penchant for organization have led him to develop frameworks that extend into all aspects of his life, instilling accountability and purpose. Austin's dedication to "Strength in Structure" is a business philosophy and a way of...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chief Executive Officer of Automation Empire LLC, Ron Earley.Automation Empire is an investment company focusing uniquely on the wholesale world. They partner with big brands and manufacturers to start Amazon storefronts for investors. Their To build robust investment portfolios. Automation Empire handles everything from sourcing products to managing storefronts, providing investors with a passive income flow.One of the critical points Ron discussed was the advantages of investing in an Amazon storefront compared to real estate. Ron explained that while physical assets like real estate have a value ceiling, digital storefronts on Amazon can scale and grow in value as more money is invested into them. The more cash flows through an Amazon storefront, the more it produces monthly, making it a lucrative asset class.Starting an Amazon storefront over building an online storefront from scratch has advantages. Ron acknowledged that working with Amazon can be challenging due to their strict guidelines and policies. However, he highlighted the benefits of leveraging Amazon's platform, such as access to a large customer base and the ability to capitalize on partnerships with big brands.Key Points from the Episode:Explanation of Automation Empire as an investment company focusing on the wholesale worldPartnership with big brands and manufacturers to start storefronts on Amazon for investorsAdvantages of investing in an Amazon storefront compared to real estatePotential for multiple returns on investment when selling an Amazon storefrontDiscussion on the growth and value of the online commerce industryAdvantages of starting an Amazon storefront compared to building from scratchScope and organization of Automation Empire, including different investment packagesInvolvement of investors in the process, including guidance and supportAbout Ron Earley:Ron Earley is a prominent entrepreneur renowned for founding Automation Empire and Wholesale Automation. Hailing from Gulf Gate, Florida, his remarkable journey from a modest construction business to pioneering e-commerce ventures is truly impressive. Ron is distinguished by his unwavering commitment to excellence, innovation, and mentorship, making him a highly respected figure within the entrepreneurial community.Ron's reputation as a philanthropist also stands out. When a devastating hurricane struck his hometown, he swiftly mobilized and used his legendary 6x6 Jeep Apocalypse to deliver life-saving supplies to unreachable areas. His selfless actions earned him widespread recognition, and he later generously donated the Jeep to a first responder.In recognition of his outstanding contributions, Ron was honored with a key to the city of Sarasota by the mayor and celebrated by the local community. His entrepreneurial success, commitment to community, and humanitarian efforts continue to inspire and make him a notable figure in the business world.About Automation Empire LLC:Automation Empire operates as a wholesale-partnered investment management company specializing in FBA (Fulfillment by Amazon) automation. Their primary mission is to assist investors in creating additional income streams by harnessing the vast potential of Amazon's multi-billion dollar platform.The team at Automation Empire oversees the entire operational process, which includes managing wholesale partnerships, selecting products, handling inventory, overseeing store operations, and managing shipments to and from...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder &amp; Google Ads Lead Generation Expert of Level 28 Media, Michelle Kop.Michelle began by explaining the difference between SEO and PPC advertising. While SEO focuses on ranking a website organically on Google, PPC advertising helps clients appear at the top of organic listings through paid advertising. This strategy allows potential customers to find and contact the business, increasing sales easily.However, it's important to note that PPC advertising can be expensive and competitive, especially in the B2B industry. Michelle emphasized viewing PPC advertising as an investment rather than expecting immediate results. She explained that having a sufficient budget is crucial for success in PPC advertising, as it allows for testing and optimization.One of the critical advantages of PPC advertising over organic tactics like SEO is that it provides faster results. Michelle also highlighted the increasing automation in platforms like Google and Facebook. While automation can be beneficial, she emphasized needing a strategic advisor who understands the platforms and the target audience.Michelle shared valuable insights on running successful PPC campaigns. She emphasized the importance of understanding the target persona and conducting thorough keyword research to reach the desired audience effectively.&nbsp;She advised against agencies that offer guarantees, as PPC results cannot be guaranteed. Another red flag is when an agency provides a flat price without researching the client's business upfront.Key Points from the Episode:Explanation of how paid advertising helps businesses appear at the top of organic listings on GoogleDiscussion on the importance of viewing paid advertising as an investment and having a sufficient budget for testing and optimizationMention of trends in the pay-per-click world, including increasing automation and the integration of artificial intelligenceEmphasis on the importance of relevancy in paid search ads and providing users with the information they are looking forInsights on running successful PPC campaigns, including understanding the target persona and conducting thorough keyword researchMention of the platforms Michelle works with, including Google Search, YouTube, and Microsoft Ads (Bing)Explanation of Michelle's agency and their focus on strategy, optimization, account builds, landing page development, and lead generation marketing campaignsAbout Michelle Kop:Michelle Kop is an accomplished marketing consultant renowned for her pay-per-click (PPC) strategies expertise. With an impressive eight-year background, she excels in Google and Microsoft Ads, focusing on B2B and B2C lead generation.&nbsp;Michelle's career journey includes prominent roles within corporate marketing, where she contributed her skills to powerhouse brands such as Toyota and BP. Leveraging this extensive experience, she established Level 28 Media—an award-winning microagency specializing in lead generation for small to medium enterprises.&nbsp;Michelle's profound understanding of PPC dynamics and her ability to tailor strategies for diverse business needs solidifies her reputation as a top-tier marketing strategist.About Level 28 Media:Level 28 Media is a distinguished choice for strategic digital marketing solutions, driven by a set of core principles defining their approach. Their commitment to transparency ensures clients' ownership and access to their accounts, establishing trust and clarity. Campaigns benefit from the expertise of...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-founder of Boast.AI &amp; Traction, Lloyed Lobo.Lloyed's story is a compelling one. Growing up in the slums of Mumbai, he experienced firsthand the power of community. He saw how people came together for safety during the Gulf War and how this sense of community was a lifeline in times of crisis.His experiences with the community continued as he joined HubSpot's inbound marketing community and worked for startups. He learned the importance of surrounding oneself with like-minded individuals and how this can fuel personal and professional growth.Lloyed's belief in the power of community didn't stop at personal experiences. He and his friend started their company, Boast, and had to build a community to grow their business. This community eventually rose to 120,000 subscribers and played a crucial role in their success, attracting customers, partners, and investors.However, despite achieving financial success, Lloyed found himself feeling depressed. He realized that it was because he had lost his community. This realization led him to write a book about the power of community and its role in building iconic brands. He distilled his learnings into 13 rules for community-led growth, hoping to inspire others to embrace the power of community.Lloyed emphasized the significance of community and its impact on individuals' well-being. He mentioned that loneliness is America's number one killer and shared his experience of feeling depressed when he lacked a sense of community.Lloyed introduced the concept of "blue zones," five places where people live long and functional lives. He highlighted that belonging, social connection, and community are essential for a fulfilling life.Key Points from the Episode:Importance of community in personal and professional lifeLloyed Lobo's personal journey and experiences with communityBuilding a community for business growthThe role of community in achieving success and attracting customers, partners, and investorsThe impact of losing community on mental healthLloyed Lobo's book "From Grassroots to Greatness" and its focus on community-led growthAvoiding common mistakes in building and maintaining a communityThe significance of community for well-being and longevityStarting with purpose, vision, mission, and values when building a communityAbout Lloyed Lobo:Lloyed Lobo is a multifaceted entrepreneur, podcast host, and community leader with a remarkable journey. Having endured the Gulf War as a young refugee in Kuwait, he developed a profound appreciation for the power of community during times of crisis.Lloyed's entrepreneurial prowess shines as the co-founder of Boast.AI, a fintech platform that achieved incredible success using the Community-Led Growth model. Under his leadership, Boast.AI reached eight-figure revenues and secured over $100 million in funding.In addition to his fintech endeavors, Lloyed co-founded Traction, a dynamic community that empowers over 100,000 innovators through valuable connections, enriching content, and access to capital. His expertise extends to the written word, as he authored "From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth," a book offering tactical insights from iconic community-led businesses like Apple, Nike, and HubSpot. This literary gem quickly rose to the top of Amazon's new release...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Business Coach &amp; Consultant of Cassa Grant Communications, Cassa Grant.Cassa Grant is not your typical leadership coach. She works with offbeat leaders, focusing on psychographics rather than demographics. Her clients have unique identities and a sense of adventure in their business. Depending on the stage of their business, Cassa tailors her approach to meet their needs.By working with offbeat leaders, she effectively communicates who she works best with. Cassa has noticed a pattern of attracting people inspired by her eclectic background and adventurous spirit. She believes imposter syndrome often arises because traditional systems are not designed for offbeat leaders. By embracing her personality and experiences, Cassa has attracted the right clients who resonate with her approach.Casa explained her approach to working with leaders, offering different programs based on their needs. She starts with a 15-minute meeting to determine if they are a good fit and then proceeds with a two-hour session to give them a taste of coaching with her.Based on this session, she recommends her business or leadership programs, focusing on foundational elements and value-adding activities. Depending on the leader's needs, she addresses various areas such as delegation, conflict management, communication, and storytelling.Casa highlighted the significance of resilience and self-reflection in learning from experiences and transforming oneself. She also discussed the impact of emotional regulation on leadership and the importance of prioritizing self-care as a leader.Key Points from the Episode:Cassa's approach to working with offbeat leadersImportance of working with the right clientsCassa's experience in Antarctica and its lessons for entrepreneurshipImportance of self-care and emotional regulation in leadershipCassa's approach to working with leaders and offering different programsImportance of seeking appropriate feedback and supportCassa's personal experience with coaching and its transformative impactAbout Cassa Grant:Cassa Grant is a seasoned business coach, consultant, trainer, and speaker specializing in brand and leadership development for small to mid-sized organizations. With over two decades of experience in the leadership field, Cassa brings a wealth of knowledge to her clients. Her corporate training expertise spans various areas, including goal achievement, ownership, culture, communication, and leadership.Cassa's unique blend of brand and storytelling strategy, performance coaching, and subconscious mindset work sets her apart. She helps businesses boost their performance, enhance engagement, and ultimately increase profits through these techniques. Cassa's approach isn't just theoretical; she lives by the concepts she teaches, ensuring practical and impactful results for her clients.In addition to her impressive career, Cassa's adventurous spirit shines through as she shares her experiences of traveling the world and working in Antarctica, adding an intriguing dimension to her professional journey.About &nbsp;Cassa Grant Communications:Cassa Grant Communications understands the power of storytelling in defining and strengthening a brand's identity. With a core belief that "Your stories define your brand," they specialize in crafting narratives that resonate with authenticity, significance, and relevance.In today's competitive market, connecting with customers personally is crucial, and Cassa Grant Communications excels at achieving this...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Owner &amp; Founder of Go Bold Digital, Daniel Goers.Daniel Goers is the mastermind behind Go Bold Digital, a marketing solution that transcends the traditional website. His company assists coaches, experts, and consultants in effectively presenting themselves and utilizing marketing strategies like lead magnets and email sequences to capture leads and interested clients.Go Bold Digital emphasizes brand strategy, transforming websites into effective sales tools for consulting businesses, keynote speakers, and high-ticket sales. Dan's approach is a testament to the power of a well-crafted brand strategy in today's digital landscape.Dan stressed that selling becomes easier when you truly believe in your product or service and have a strong brand that resonates. Your passion and conviction shine through, making your offering more appealing to potential clients.He advised doing the deep work to understand your offering and target audience, which will help build believability. This insight is particularly valuable for our audience of SMB founders, consultants, and high-level coaches.Dan also touched on his passion for networking and building high-value relationships, which he considers essential in today's business landscape. He shared his interests, such as playing the bass guitar and his podcast "Overcome Mountains," where he interviews industry experts about their journeys. His fascination with people and their stories fuels his love for building relationships.Key Points from the Episode:Overview of Dan Goers' work as a brand strategist and web designerImportance of believability in sales and marketingConveying boldness in visual and written communicationTrend of personal branding in businessesGo Bold Digital's marketing solution for coaches, experts, and consultantsImportance of understanding your offering and target audience for believabilityPower of taking risks and making bold moves in businessImportance of networking and building high-value relationshipsDan's personal interests, such as playing the bass guitar and hosting a podcastAbout Daniel Goers:Daniel Goers is a dedicated professional with over a decade of experience helping businesses develop comprehensive marketing strategies. With expertise in brand development, logo design, website creation, and digital marketing, he has assisted companies of all sizes craft effective marketing collateral.Daniel is skilled in marketing and deeply passionate about helping people. He genuinely desires to support others by offering a listening ear during challenging times or assisting entrepreneurs in their ventures.Inspired by his passion and expertise, Daniel founded Go Bold Digital, a platform that provides premium brand strategies and websites to help coaches attract high-ticket clients.He aims to empower coaches by enabling them to focus on their core strengths, such as changing lives, while he takes care of their marketing needs.Through Go Bold Digital, Daniel serves as a valuable resource, acting as a springboard for coaches to achieve financial freedom and make a meaningful impact on their clients' lives.About Go Bold Digital:Go Bold Digital is a leading agency that designs high-performance websites tailored specifically for coaches. Their comprehensive services encompass premium website development, incorporating eye-catching designs, compelling copywriting,...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Business Consultant of Jump Consulting, Bella Vasta.Bella's journey in the pet industry began in 2002 with her first company, Bella's House. Since then, she has grown her business, sold it, and ventured into coaching and speaking. Bella's passion lies in leadership and hiring, and she firmly believes that having a great team is essential for business success.Bella shared how the pet industry has evolved over the years. The emergence of social media and online platforms has made it easier for pet owners to find services. Bella was one of the first to utilize platforms like Facebook Live and blogging to educate people about the options available for pet care.The industry has also seen shifts in the employment model, with more regulations requiring businesses to have employees rather than independent contractors.As a coach and consultant, Bella focuses on helping pet industry professionals attract and build great teams. She emphasizes the importance of personal leadership and being conscious of what we allow into our lives, such as the media we consume and the relationships we nurture. Bella believes strong leadership starts from within and extends to interpersonal relationships and the business community.Key Points from the Episode:The evolution of the pet industry with the rise of social media and online platformsThe importance of having a great team for business successBella's focus on leadership and hiring in the pet industryThe importance of personal leadership and being conscious of what we allow into our livesThe importance of clarity in hiring and creating a strong company cultureChanges in the job market post-COVID and the need for a compassionate approachThe analogy of hiring and attracting clients as two wheels for business growthBella's use of platforms like radio and podcasts to establish credibility and reach a wider audienceAbout Bella Vasta:Bella Vasta is the driving force behind the one-woman coaching company, Jump Consulting, which she named after jumping out of a (perfect) airplane at 13 000 feet. Her motto is “Always Keep Jumping.” Her dynamic and engaging speaking style encourages people to leap to the next level for their businesses.From systems and processes to leadership and networking skills, Bella has coached pet-sitting businesses since 2007 and published some of the most comprehensive research on relevant industry topics.You could say she wrote the book on it because she did. The Four Types of Dogs Every Business Needs: How to Build the Right Team to Grow Your Business and Have a Balanced Life uses popular breeds as a metaphor for the personalities that work best on a teamBella has always been a trailblazer in the pet industry, forging a path for others to follow. Bella won the National Pet Sitting Business of the Year award by 25, building and selling her first company by 30 and her second by 34. She was also selected as one of 35 Entrepreneurs Under 35 in the Arizona Republic.After her micro-preemie daughter, who weighed only 12 oz., was born in July 2014, Bella sold her pet-sitting business and now lives out her passion for being a boss mom while using her business experience to inspire, motivate, and challenge business owners through coaching, consulting, and speaking.She has been featured in Entrepreneur,...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Author &amp; Director of Experience of Social Media Examiner, Phil Mershon.Phil Mershon emphasizes the need to go beyond just providing good content or service. He believes the key to success is delivering a great overall experience. This can be achieved by adding surprise and delight, personalization, and going above and beyond to turn negative experiences into positive ones.For instance, consider the example of Disney. They've implemented creative solutions, such as fast passes and interactive experiences within lines, to enhance the overall experience for visitors.Phil also delves into the power of creating memorable experiences in events. He acknowledges that while there may be unavoidable negative aspects in any event, such as long lines or uncomfortable weather, the key is to focus on creating strong and powerful moments that overshadow the negatives.By doing so, people will remember the highlights, like meeting characters or watching fireworks, and forget about the less enjoyable parts. This strategy, referred to as "stacking," emphasizes positive moments to make the negative ones seem less consequential.Key Points from the Episode:Importance of creating memorable experiences in various settingsElements of surprise and delight, personalization, and going above and beyondIdentifying and addressing potential friction pointsExamples of Disney's creative solutions to enhance experiencesPower of creating memorable experiences in eventsStrategy of "stacking" positive moments to overshadow negativesIntroduction of the concept of "DRiED" challenges for event plannersRecommendation of the book "Unforgettable" for event planningApplicability of the book to various contextsAbout Phil Mershon:Phil Mershon is a creative innovator who combines existing products and ideas to craft unforgettable experiences. Notably, in fourth grade, he conceptualized the barbequed Pringles potato chip and garnered hundreds of signatures on a petition to Pringles, although the idea didn't materialize.Today, Mershon's imaginative approach is evident in his role as the Director of Experience for Social Media Examiner, where he curates the exceptional atmosphere of their signature event, Social Media Marketing World.He also enhances the experiences across products like the Social Media Marketing Society and Crypto Business Conference. His innovative touch includes incorporating live music, original performances, and professional emcees into conferences, making them stand out.Beyond event planning, Mershon is a skilled conference speaker, workshop leader, and upcoming author of "Unforgettable: The Art and Science of Creating Memorable Experiences." He also hosts the "Man in the Pew" show, guiding Christian men seeking to integrate their faith into all aspects of life. With expertise in leadership, public speaking, writing, and event organization, Phil Mershon is a trailblazer in creating impactful and memorable experiences.About Social Media Examiner:Social Media Examiner is the premier destination for small businesses seeking effective marketing strategies in the digital age. Serving as the world's largest small business marketing resource, it empowers millions of companies by offering insights on connecting with customers, driving web traffic, boosting...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder of Metaforce, Allen Adamson.Metaforce, the marketing and brand consulting firm co-founded by Allan, is dedicated to helping clients tell their stories effectively. They work with B2B companies, both enterprise and small businesses, whose narratives are not sharp or memorable. Their mission is to help these companies craft a creative story that captures their audience's attention and makes them want to know more.Allen emphasized the importance of storytelling and compelling communication in marketing. He pointed out that simply being aware of a product or company is insufficient to generate interest or engagement. Instead, businesses must convey a clear message about their product or service and how it can benefit their target audience.One common mistake Allan highlighted is the tendency of marketers to prioritize awareness over message clarity. Many marketers jump straight to increasing awareness through platforms like TikTok or viral marketing without first defining and expressing their unique value proposition. Allen cautioned against this approach, as it often leads to forgettable advertisements that fail to resonate with consumers.To overcome this challenge, Allen suggests businesses step out of their comfort zones and seek diverse perspectives. He encourages marketers to surround themselves with people who see the world differently and are unafraid to challenge their ideas. By doing so, businesses can gain fresh insights and avoid becoming complacent.Allen also emphasized the need for continuous learning and adaptation in today's rapidly changing business landscape. He advises businesses to stay curious and slightly paranoid about the potential obsolescence of their offerings. Companies can stay ahead of the curve by constantly exploring new experiences, engaging with different people, and staying informed about industry trends.Key Points from the Episode:Metaforce as a marketing and brand consulting firm that helps clients tell their story effectivelyFocus on helping clients define and communicate their story clearly and crisplyWorking with B2B companies, both enterprise and small businesses, to craft a captivating storyExample of weak stories and how they can be transformed to be more compellingImportance of identifying the most compelling aspect of a product or service to grab audience attentionParallel between this approach and movie trailersEmphasis on storytelling and effective communication in marketingCaution against prioritizing awareness over message clarityAbout Allen Adamson:Allen Adamson is a renowned branding expert with a diverse background spanning various industries. With experience in consumer goods, technology, healthcare, financial services, hospitality, and entertainment, he excels in helping clients identify and capitalize on opportunities in their markets.His latest book, "Seeing the How," published in May 2023, emphasizes the importance of the consumer experience as a competitive advantage in today's marketing landscape.Adamson's extensive knowledge is rooted in his career on both the agency and client sides. He began at Unilever, gaining insights into consumer perspectives before moving to agencies like Ogilvy &amp; Mather and Landor Associates, where he partnered with global brands. He also contributed to non-profit organizations such as the 9/11 Memorial and Museum.As an educator, Adamson has served as an Adjunct...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Business Coach and Mentor, Jonny Cooper.Jonny's unique perspective on marketing, especially for online solopreneurs, is a breath of fresh air in an industry often seen as a necessary evil.The name "Jonny Hates Marketing" was born during a podcast interview where we discussed marketing practices that lacked respect. Johnny realized that many of his community members shared his sentiment, viewing marketing as a pain and a necessary evil. But Jonny's hatred for marketing isn't about the concept itself but how it's often executed.Jonny believes marketing should be about solving someone's problem rather than self-promotion. He quotes Seth Godin's definition of marketing as the generous act of solving someone's problem. This approach requires a deep understanding of your ideal client's challenges, hopes, and dreams.One of the critical points Johnny emphasizes is the importance of building communities and creating a sense of belonging for ideal clients. When people feel that people like them work with a particular service provider, they will likely trust and believe in that provider's products or services.Johnny works with coaches and therapists either starting their businesses or struggling to attract clients. He helps them clarify what they do in simple terms, identify their target audience, and develop their signature programs or offers.Key Points from the Episode:Jonny Cooper's work and why he hates marketing Focusing on working with online solopreneurs (coaches, therapists, consultants) How the name "Johnny Hates Marketing" came about Marketing as solving someone's problem rather than self-promotion Importance of understanding ideal clients and their challenges, hopes, and dreamsBuilding communities and creating a sense of belonging for ideal clients Helping coaches and therapists clarify what they do, identify target audience, and develop signature programs/offersThree pillars of online therapy or coaching: what, who, and how Recommendations for taking action: reviewing language and copy, understanding the audience, sharing client transformationsAbout Jonny Cooper:Jonny Cooper is a British author, accomplished piano player, and international racing driver. He is best known as the founder of JonnyHatesMarketing, where he has significantly impacted business and coaching.Having successfully grown a business to 8-figures and subsequently exited, Jonny now dedicates his expertise to supporting coaches, trainers, therapists, and consultants in establishing their personal brands and thriving practices while achieving a life of abundance.His Client Attraction Blueprint program consistently attracts eager students and aligns with his goal of impacting the lives of 1,000,000 transformation professionals by 2025.Jonny's Three Pillars of Effortless Marketing blueprints universal success and growth, particularly benefiting aspiring coaches and therapists. He is passionate about elevating the average income within the profession.Additionally, Jonny is the driving force behind the influential Jonny Hates Marketing Facebook Group, which has generated over $1 million in sales despite his humorous insistence that he still hates marketing.Apply to be a Guest on The Thoughtful Entrepreneur:&nbsp;https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder &amp; CEO of Fluex Media, Joel Freund. Joel Freund, the man behind Fluex Media, has built a company that assists individuals, particularly executives, CEOs, and founders, in establishing a robust LinkedIn presence. He likens LinkedIn to a massive networking event, a platform allowing professionals from all industries to connect and engage. However, Joel warns against the misuse of this platform. He advises against spamming and mass messaging, which can be off-putting and potentially ruin budding relationships. Instead, he suggests treating LinkedIn interactions like real-life networking events, building genuine relationships and finding common ground with others. Joel emphasizes the importance of sharing valuable content that resonates with your audience. This not only establishes credibility but also attracts engagement. While Fluex Media offers services to assist with LinkedIn presence, Joel believes most people can manage it themselves. The key, he says, is to approach LinkedIn with a human touch, taking the time to research and personalize messages before reaching out to others. Joel emphasizes the importance of having a well-written LinkedIn profile, as it is often the first place people go to learn more about someone. He mentions that many profiles are not properly written and urges listeners to use this opportunity to showcase themselves effectively. Key Points from the Episode: LinkedIn as a platform for networking and building relationships Importance of treating LinkedIn interactions like real-life networking events Avoiding spamming and mass messaging on LinkedIn Sharing valuable content to establish credibility and attract engagement Managing LinkedIn presence with a human touch LinkedIn as a platform for showcasing personality and humanity Fluex Media's services for managing LinkedIn presence Importance of a well-written LinkedIn profile Tailoring LinkedIn strategy to client's goals and target audience About Joel Freund: Joel Freund is a visionary founder and a hands-on leader at Fluex. His blend of leadership acumen and expertise in business and marketing makes him an indispensable asset to the company. Joel is dedicated to empowering his team and clients to excel as leaders in their own right. What drives him professionally is guiding business owners to overcome obstacles and attain self-sufficiency, with his ultimate pride stemming from their independence. Outside of work, Joel indulges in various passions. He's a musician, using his creative talents to play music. Moreover, he's deeply committed to community-building, fostering connections among people. Remarkably, Joel also demonstrates his altruism by donating kidneys, an act of extraordinary compassion that speaks volumes about his character and commitment to positively impacting the world. Joel Freund's multi-faceted talents and generous spirit shine through his professional and personal endeavors. About Fluex Media: Fluex Media is not your typical marketing agency. Founded with a bold vision of redefining success, they set their sights on achievements beyond mere leads or revenue. Their mission transcends the ordinary, aiming for nothing less than a groundbreaking impact on the business landscape. Initially met with skepticism, Fluex's unconventional approach quickly proved its worth. Their unique strategies yielded tangible results, and they have since assisted numerous ambitious businesses in achieving remarkable growth and expanding their reach. Whether...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Certified Business &amp; Leadership Coach of Gener8 Leadership Solutions &amp; 90-Day Divas Ltd., Jennifer Myers. Jennifer Myers, a certified leadership and business coach, aims to impact at least 1 million business professionals positively. She helps leaders and teams elevate their performance and shares an inspiring story of how attending one of her events transformed a woman's life. This experience motivated Jennifer to focus on helping leaders make an impact in their businesses. Jennifer also discussed the significance of authenticity and vulnerability in leadership. Being too polished can create a disconnect while sharing vulnerability can build connections and trust. She noted that women leaders often excel at connecting with their teams but emphasized the importance of finding a balance. She suggests connecting on LinkedIn to learn more about her personality and approach to working with Jennifer. She starts by understanding clients' goals and challenges through a conversation. Jennifer then tailors a coaching curriculum using her resources and tools to support their growth. Regular accountability and action are essential in her coaching process. Key Points from the Episode: Jennifer Myers' work as a certified leadership and business coach Jennifer's mission to have a positive impact on 1 million business professionals The importance of influence in leadership and communication The impact of leaders' behavior and decisions on others The challenge of hiding intentions and persona in today's world The importance of authenticity and vulnerability in leadership The balance between openness and professionalism for women leaders How to work with Jennifer individually or for teams Jennifer's coaching process and use of resources and tools About Jennifer Myers: Jennifer Myers is an accomplished American expatriate now residing in New Zealand. She boasts a rich portfolio as a Certified Business and Leadership Coach, international best-selling author, speaker, and trainer. Jennifer's expertise lies in strategy, leadership, communication, and sales. Her journey to New Zealand began in 2009 when she and her husband realized their lives were being overtaken by their commitments. They decided to take control and, within 10 months, sold or gave away their possessions, condensing their life into three suitcases and three boxes. They then embarked on a transformative journey with three one-way plane tickets to New Zealand, a place they had never visited. Jennifer now owns Gener8 Leadership Solutions and has over a decade of experience as a Certified Business and Leadership Coach and Trainer. She specializes in developing leaders and enhancing team communication using the DISC behavioral styles model. As an Executive Director with the John Maxwell Team for the past three years, Jennifer encourages her clients to step outside their comfort zones, facilitating their growth and business development. Jennifer's story is a testament to her ability to embrace change and inspire transformation. About 90-Day Divas Ltd.: 90-Day Divas is a transformative initiative on a mission to empower individuals who believe they have untapped potential, aiming to help them thrive in their personal and business lives. Comprising three accomplished businesswomen, 90-Day Divas draws from over a decade of experience serving clients in New Zealand and internationally. These dynamic...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Infinite Investment Systems, Ali Zahedi. Ali shed light on the operations of Infinite Investment Systems, highlighting their continuous efforts to improve their onboarding process and add features to their mature platform. Despite the challenges of taking on larger institutions as clients, they've experienced significant organic growth, expanding their team from 17 to 57 employees during the pandemic. Ali emphasized that while they primarily serve Canadian wealth managers, they also work with technology companies and anyone in the wealth management and finance industry who needs extensive data management and reporting services. They are open to exploring new jurisdictions and markets, leveraging their experience and success in Canada. Ali also shared some exciting new projects and opportunities that Infinite Investment Systems is exploring. They are focusing on AI and machine learning, building a team to develop new applications to benefit their existing clients and attract new ones. They are also considering acquisitions to expand their business further. Key Points from the Episode: Services offered by Infinite Investment Systems Focus on the Canadian market and regulatory requirements Operations and growth of Infinite Investment Systems Building relationships and expanding market share Exploration of AI and machine learning applications Consideration of acquisitions for business expansion Target audience and expertise in wealth management Potential opportunities for collaboration in new jurisdictions and markets Introduction of Infinite Stories podcast series Personalized approach of Infinite Investment Systems About Ali Zahedi: Ali Zahedi is the CEO and co-founder of Infinite Investment Systems, a company he established in 2004 with his partner Ahmad. He embarked on his career in the financial industry in 1998, initially working as a developer for a company specializing in financial systems within the Canadian market. Holding a degree in Software Engineering from the University of Toronto, Ali initially concentrated on system development and the marketing of Harmony, a software solution, before transitioning to a leadership role overseeing system implementation. Today, Ali is pivotal in steering the company's growth and direction. His extensive experience and educational background continue to engage him in specific system implementation and product development aspects. Ali's journey from a software developer to the CEO of Infinite Investment Systems underscores his commitment to innovation and excellence in the financial technology sector. About Infinite Investment Systems: Infinite Investment Systems, established in 2004, has been a trusted partner for investment management firms across Canada. Their flagship portfolio management system, Harmony, has been a cornerstone of their commitment to delivering comprehensive solutions and exceptional client support. With a team combining extensive experience in both the financial industry and software engineering, Infinite Investment Systems ensures that clients benefit from cutting-edge technology solutions and top-tier service. Their dedication to the Canadian investment management sector is evident in their proactive approach to adapting to evolving regulations and industry mandates. Infinite Investment Systems greatly emphasizes guiding clients to avoid operational challenges and constraints. Crucially, they collaborate closely with each client to ensure that...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Rogers Holding Group, Patrick Rogers. Patrick works with various companies, helping them realize the potential of acquisitions as a growth strategy. He pointed out that many business owners are so focused on organic growth that they overlook the possibility of acquisitions. With the current buyer's market, especially with many baby boomers retiring, much equity is left on the table. Patrick explained that good acquisitions can be financed, with the average needed amount around 10% of the purchase price. The goal of acquisitions, according to Patrick, is to achieve freedom for entrepreneurs by acquiring companies that already have management in place. Patrick emphasized the importance of having a clear exit plan and a comprehensive acquisition strategy. The strategy, he explained, depends on the desired exit plan and can involve buying competitors, expanding geographically, or acquiring complementary businesses. Patrick shared an example of a successful acquisition in the HVAC industry, demonstrating the concept of using acquisitions to grow a company's revenue. He explained how buying a $4 million company can lead to exponential growth. The revenue doubled by acquiring another $4 million company the following year to $8 million. This pattern continues, with each acquisition increasing the revenue exponentially. As the company's revenue (EBITDA) increases, the multiple used to determine its value increases, attracting more investment and creating value out of thin air. Key Points from the Episode: Patrick's transition into mergers and acquisitions Types of companies Patrick works with and the value he brings to their growth plans The current buyer's market and opportunities for acquisitions The financial aspect of acquisitions and available financing The importance of having a clear exit plan and comprehensive acquisition strategy Example of a successful acquisition in the HVAC industry Using acquisitions to grow a company's revenue exponentially Calculating the value of a company using a multiple Patrick's association with Sterling Cooper and the importance of branding About Patrick Rogers: Patrick Rogers is an accomplished industry expert and business advisor, having consulted numerous organizations to enhance leadership, strategy, and culture. With a focus on acquisitions, Patrick collaborates with business owners to double their enterprises annually, while his certified exit planning expertise ensures maximum value before the sale. He embodies his advice as a business owner of two seven-figure service companies, employing acquisition for their growth. He co-owns a property management roll-up concept and a private equity firm. Patrick excels in leadership, evidenced by achieving 42% growth as a Sales/Service Representative leader and directing naval teams, fostering his skillset. He's a dedicated father of two, an avid reader, an outdoor enthusiast, and a talented musician. Patrick's multifaceted experience showcases his business, leadership, and personal skills. About Rogers Holding Group: Rogers Consulting Group partners directly with CEOs to design and implement comprehensive plans integrating industry-proven methodologies. These encompass sales and marketing strategies, financial planning, strategic roadmaps, servant leadership, operational streamlining, open book management, and fostering organizational culture and morale. The company's key emphasis is perpetually enhancing "Enterprise Value," not solely in preparation...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder &amp; CEO of RecruitGyan, Neha Naik. Neha, the dynamic leader of RecruitGyan, explained that her company primarily works with tech startups, helping them scale their teams and find the right talent. They also extend their services to enterprise companies and individuals seeking career transitions. With a focus on roles in product engineering, product management, product design, UI/UX, and data science, RecruitGyan is a crucial player in the tech recruitment industry. Neha advised against treating hiring as a last-minute triage situation and emphasized the importance of creating a strong first impression. She suggested being active on a chosen social media platform and offering competitive benefits and compensation to attract high-calibre candidates. Nia believes that if companies pay below market value, they will struggle to attract the desired talent and may become stuck in a frustrating cycle. Neha observed that many companies are transitioning from fully remote to either entirely in-person or a hybrid model. However, she warned that abruptly moving to an in-person work environment without any transition period can lead to employee turnover. People have grown accustomed to the flexibility of remote work and prefer working from anywhere at any time. To address this, Neha suggested a shift in measuring employee performance. Instead of focusing on the number of hours worked, she recommends evaluating output based on milestones and the quality of work produced. This allows employees to have more flexibility in their work hours while still being accountable for their deliverables. Key Points from the Episode: Discussion on the current job market and the impact of layoffs Strategies for attracting and retaining top talent Focus on roles in product engineering, product management, product design, UI/UX, and data science Companies scaling back after the initial push for remote work during the pandemic Caution in hiring due to the impending recession and focus on profitability Importance of creating a strong first impression and being active on social media Offering competitive benefits and compensation to attract high-caliber candidates Transition from fully remote to in-person or hybrid work models About Neha Naik: Neha Naik is a multifaceted entrepreneur who has founded and led three thriving businesses. Her achievements span a successful recruitment agency, a sleep consultant firm, and a data analytics enterprise. Notably, Neha is an esteemed member of the Forbes Business Council, an exclusive community for accomplished small and mid-sized business proprietors. As the CEO of RecruitGyan, a specialized recruitment boutique, Neha focuses on aiding hyper-growth tech startups in assembling and retaining top-tier teams. Her strategic recruitment and retention strategies have yielded impressive results, boasting an average 92% fill rate, a 65% surge in hiring pace, and a reduction of turnover from 54% to 21%. With over ten years of experience collaborating with Fortune 500 corporations and startups in end-to-end recruitment processes, Neha extends her insights into technology recruitment and business trends through various platforms. About RecruitGyan: RecruitGyan is a pioneering force in the evolving recruitment landscape, catering to the changing dynamics of the business world. Addressing the contemporary candidate-oriented market, RecruitGyan specializes in aiding startups to attract, nurture, and advance top-tier talent, catalyzing company...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the President of Green Up Solutions LLC, Andy Weins. Andy's entrepreneurial journey began with his first business, a junk removal service, while he was still serving in the military reserves. After getting laid off in 2009, he realized his skill sets didn't align with the civilian world. This led him to get serious about his business. Starting with environmental consulting, he eventually expanded into junk removal. The junk removal industry, as Andy pointed out, has seen significant growth due to society's increased consumption and shorter product lifecycles. The barrier to entry in this industry is relatively low, requiring a solid back and a pickup truck. However, those who build sustainable businesses with great marketing and best practices will withstand market fluctuations. Andy believes that language plays a crucial role in overcoming imposter syndrome. By changing how we speak to ourselves, we can shift from a mindset of fear and negativity to positivity and confidence. His book teaches readers how to use language effectively to succeed in all life aspects. Andy explained that people who have eliminated limiting language have experienced a transformation in their mindset. They become aware of the possibilities and open themselves up to new opportunities. Individuals can communicate more clearly and confidently by eliminating words like "if" and "just" and focusing on positive outcomes. This shift in language also extends to the organization as a whole, positively impacting culture, profitability, and overall success. Key Points from the Episode: Transitioning from military life to civilian life and applying military discipline to entrepreneurship Andy's experience starting a junk removal business while in the military reserves Growth and challenges in the junk removal industry Overview of Andy's book, "Words Effing Matter," focusing on the power of language Coaching and consulting small groups on addressing imposter syndrome and limiting self-beliefs The role of language in overcoming imposter syndrome and shifting mindset Impact of eliminating limiting language on mindset and opportunities About Andy Weins: Andy Weins is a dynamic advocate for veterans, entrepreneurs, and community involvement, showcased through his consulting, teaching, podcasting, and writing efforts. With a background of almost two decades in the military, including service during Operation Iraqi Freedom and Operation Enduring Freedom, he continues his commitment as a U.S. Army Reserve Career Counselor. Hailing from Wisconsin, Andy offers practical advice to elevate veterans, entrepreneurs, and business leaders underpinned by data-driven methodologies and real-world experiences. He co-founded Green Up Solutions for environmental consulting, Camo Crew Junk Removal for waste disposal, and Young Guns, a community fostering entrepreneurial growth. Awards such as the 2023 Waste360 "40 Under 40" recognition and the 2022 Outstanding Business of the Year—Service-Disabled Veteran-Owned Small Business honor reflect his impact on waste management and business development. Andy embodies a Midwest-based, empowerment-focused ethos, serving as a source of inspiration and strategic guidance. About Green Up Solutions LLC: Green Up Solutions is a seasoned environmental consulting firm specializing in demolition, deconstruction, and sanitization services, boasting three decades of experience. As a Service-Disabled Veteran-Owned Small Business, we pride ourselves on delivering unparalleled discipline,...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder of Wild Coffee Marketing, Amy Anderson. Amy's passion for marketing is deeply rooted in her experience as a client-side marketer. This unique perspective allows her to understand the needs of her clients, who range from franchises and quick-service restaurants to B2B companies. At Wild Coffee Marketing, they focus on understanding the target audience and their needs, which is a crucial aspect of marketing. Their unique positioning allows them to provide strategy, leadership, and execution for their clients. Amy explained the benefits of hiring a fractional VP of marketing or CMO, especially for companies that lack a senior marketing person in-house. This approach offers cost-effectiveness and flexibility, providing both strategy and execution. Amy pointed out that the pandemic stripped away the salesy-ness and gimmicks, allowing businesses to focus on meeting the needs of their customers. She advised companies to treat clients like adults and build collaborative relationships rather than transactional ones. This involves clearly explaining how to solve customers' pain points and avoiding jargon or over-selling. Amy also shared that Wild Coffee Marketing is undergoing a rebranding process, focusing on helping midsize companies with their marketing strategies on a fractional basis. She invited listeners to visit their website to find insights and articles on their blog, "Deja Brew." They can also schedule a consultation with Amy to discuss their overall strategy. Key Points from the Episode: Amy's background and experience as a client-side marketer Types of clients Wild Coffee Marketing works with (franchises, quick-service restaurants, B2B companies) Importance of understanding target audience and their needs in marketing Unique positioning of Wild Coffee Marketing (providing strategy, leadership, and execution) Benefits of hiring a fractional VP of marketing or CMO Trends in B2B marketing (email marketing, providing value through webinars, advisory content, whitepapers) Shift in sales and marketing strategies after COVID-19 pandemic Importance of treating clients like adults and building collaborative relationships About Amy Anderson: Amy Anderson is a highly regarded industry leader, boasting over 25 years of experience across renowned brands like Calvin Klein, Seventeen, and The New York Times Digital. She co-founded Wild Coffee Marketing, focusing on revitalizing businesses through diverse disciplines and custom-tailored teams. With a rich background, Amy excels as a creative marketing professional, showcasing her prowess in brand strategy, crafting and advancing advertising, marketing, and public relations campaigns, and spearheading new product development and market introductions. Her exceptional talent lies in advising business proprietors and management cohorts and steering cross-functional teams toward strategic and revenue triumphs. About Wild Coffee Marketing: Wild Coffee Marketing is a vibrant marketing consulting firm that fosters business growth. Comprising a team of adept thinkers and proactive implementers, the firm is an expert at orchestrating every facet of the marketing journey, from the conception of strategic blueprints to their resolute execution. This modus operandi effectively positions Wild Coffee Marketing as an indispensable extension of their client's teams. The firm's comprehensive methodology encompasses a holistic evaluation of internal and external factors, pinpointing promising avenues...