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Josh Elledge of UpMyInfluence.com
You’re gonna love this DAILY, commercial-free entrepreneur spotlight show. We feature CEOs and founders of 6-9 figure B2B companies. Agencies, coaches, consultants, and other leaders share not only their success stories - but their advice for business leaders focused on business growth.
You’re going to hear real stories from real people all in 15-25 minutes time - perfect for your commute.
On this podcast, your host, Josh Elledge encourages entrepreneurs to share not only their expertise but their stories and their hearts.
We believe that every person has a unique message which can positively impact the world. Even YOU! If you’d like to be featured on The Thoughtful Entrepreneur, apply here: https://UpMyInfluence.com/guest/
1422 – The Four Levels of Awareness with Quantum Results’ Dan Hoover
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Dan Hoover, executive life coach and founder of Quantum Results. Dan shares his passion for helping people change their mindset about everything around them. He says there are things that keep people from getting where they want to go, but that doesn't mean it can't be undone. He takes as an example the principles of love attraction, and practices 4 levels of consciousness: For Me (victim mode), By Me (take responsibility, make it happen), Through Me (work with the laws of universe to attract what you want, and As Me (realize that everyone is connected and we are one).Dan believes that it's all about energy, and the type of energy you focus on will trigger a series of events in your professional and personal life. He says negative thoughts will attract other negative energy and build on themselves. His advice? Focus on the energy that will help you get what you really want. He also explains how the Sanctuary of Mind can help reverse negative thoughts and energy, such as anxiety and depression. Dan talks to clients to match where they are and their goals, to what he offers, and organizes everything to help them accelerate mindset shifts around them. He believes that everything we experience today is the result of our thoughts from the past. Key Points from the Episode:The Concept of the 4 Levels of Awareness Understanding the Law of Love Attraction Hitting the Reset Button through Daily Choice About Dan Hoover: Dan is an accomplished professional, with extensive experience in all aspects of successfully managing a team of consulting professionals. Dan also has excellent experience and solid credentials in running a successful business. He is the executive life coach at Quantum Results, helping people develop the mindset shift they need for any investment strategy. His specialties include Belief Shift, Paradigm Discovery, Self-Image Enhancement, Personal Development, Limiting Beliefs, Self-Awareness, Goal Achievement, Breakthroughs, Leadership, State of mind, conscience and passive income. He lives in Eden, Utah, USA with his family. About Quantum Results: Quantum Results helps ambitious people discover what they want and how to attract it into their life through a proven process of success and satisfaction. Their mission is to provide actionable practices that people can implement every day to achieve their ideal financial results. Using the Quantum Breakthrough approach, they provide a practical roadmap to reach new levels of financial success: Clarify Your Vision, Raise Your Vibration & Set Intention, Replace Limiting Beliefs, Create Your Sanctuary, Create a Life You Love and Live Fully On Your Terms. The various programs and coaching sessions offered are proven to discover, break through and experience new levels of success. Links Mentioned in this EpisodeWant to learn more? Check out Quantum Results’ website at https://quantumresults.com/Check out Dan Hoover on LinkedIn at https://www.linkedin.com/in/dan-hoover-206166/Check out Quantum Results on LinkedIn at https://www.linkedin.com/company/quantum-results-llc/Check out Quantum Results on Facebook at <a href="https://www.facebook.com/teamquantumresults/" rel="noopener noreferrer"...
20:1028/12/2022
1421 – Scaling a Franchise with Smart Franchise Investing’s Marty Greenbaum
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Marty Greenbaum, senior franchise consultant, founder and CEO of Smart Franchise Investing.
Marty shares his passion for helping people make informed decisions about franchise investing as a way to achieve their financial goals. As a seasoned professional in the franchise industry, he educates and guides people in finding a franchise that is recession proof, simple, strong, more profitable and less risky.
Marty and his team at Smart Franchise Investing have developed a process that allows them to think through the different categories of franchises best suited to their client, help them understand the attributes, and decide which segment is the most profitable. He says there are plenty of opportunities in the franchise industry, but not all franchises are created equal. To avoid common pitfalls, he says don't take matters into your own hands; work with an experienced consultant instead.
Key Points from the Episode:
Commonly Seen and Observed Franchise Mistakes
Possibilities of Investing in a Franchise
How to Find the Right Franchise to Invest In
About Marty Greenbaum:
Marty Greenbaum, CFE, has been a franchise industry professional for over 30 years and founder of Smart Franchise Investing. He began his career in the family franchising business where he helped hundreds of people go into business. He started and operated a prestigious franchise marketing agency that has served over 120 franchise brands, helping them build brand image, better connect with customers, and improve unit revenue and system growth.
Marty has earned the Certified Franchise Executive (CFE) distinction from the International Franchise Association (IFA), has been a speaker at franchise industry events, a vendor member of the IFA, and a franchise advocate at Capitol Hill. He has helped hundreds of people, as a franchise consultant and matchmaker, and is committed to helping people make informed franchise decisions.
About Smart Franchise Investing:
Smart Franchise Investing is a resource for those investigating franchising. Their goal is to help people navigate the franchise buying process through franchise education, matchmaking and consulting services to minimize the risk of people making a bad decision when buying a franchise.
Tweetable Moments:
04:12 - "What's great about franchising is if you see that they have 2,000 franchises and they're claiming certain financial performance, if you're a decent operator, you're going to be able to hit the market. You're going to be able to outperform the traditional stock market and other investments."
06:13 - "What I see is a lot of people trying to find something that's a simple, strong model that they could scale."
Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest
Links Mentioned in this Episode:
Want to learn more? Check out Smart Franchise Investing’s website at https://www.smartfranchiseinvesting.com/
Check out Smart Franchise Investing on LinkedIn at https://www.linkedin.com/company/smart-franchise-investing/
Check out Marty Greenbaum on LinkedIn at https://www.linkedin.com/in/greenbaum/
Check out Smart Franchise Investing on Facebook at <a...
19:0927/12/2022
1420 – Refining Your Pitch with Brevity Pitch’s Kelvin Johnson
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge interviews Kelvin Johnson Jr., CPA & CEO of Brevity Pitch and author of Don't Fear The Sharks: Six Principles to Pitch Investors. Kevin explains how Gravity Pitch, an AI-powered software, can help professionals craft and deliver compelling pitches and presentations that sell in every category, from fundraising to job interviews. He says one of the big principles of their platform is to drive high engagement where what you say is valuable, precise and compelling enough to make people want to know more.Kevin says the software contains presentation scripts and frameworks for over 100 high-stakes communication scenarios. On top of that, the AI also provides recommendations on what works best across different stages of the pitch. He shares the different features and benefits offered by Brevity: pitch creation, boosting your confidence and mental character, pitch design and aesthetics, and more - all to make a great first impression!Key Points from the Episode:What is People's Attention Span Today?Common Mistakes People Make in PitchingFeatures and Benefits of using Brevity About Kelvin Johnson Jr.: CEO and co-founder of Brevity Pitch, an AI-based software helping professionals create compelling presentations, Kelvin Johnson has a versatile career as a CPA, consultant, and executive at a fast-growing Denver tech startup. He is the author of the upcoming novel, "Don't Fear The Sharks: Six Principles to Pitch Investors," which will be released in October 2022. Johnson graduated from Villanova University with a master's degree in accounting. About Brevity Pitch: Whether it's crafting the perfect sales call, confidently answering interview questions, or pitching an investor, Brevity Pitch, in a few simple steps, helps make the best first impression.The Brevity platform offers a variety of presentation frameworks across a wide range of categories, including but not limited to entrepreneurship, sales, investor relations, and self-defense. These categories are designed to support users through the various growth stages of their personal and professional journeys. The platform is built on comprehensive pitch script frameworks, innovative timing logic, and out-of-the-box slides that deliver impactful stories – fast. So where does AI technology come in? Brevity Pitch IntelligenceTM identifies suboptimal language based on the most dominant shopping personas and offers suggestions on how to improve the story, content and messaging.Brevity's primary focus is story, content and message development. All this to say that Brevity Pitch makes it possible to excel when someone asks you what you're doing, with more clarity, confidence and conviction. Links Mentioned in this Episode:Want to learn more? Check out Brevity Pitch’s website at https://www.brevitypitch.com/Check out Kelvin Johnson Jr. on LinkedIn at https://www.linkedin.com/in/kelvin-johnson-cpa/Check out Brevity Pitch on LinkedIn at https://www.linkedin.com/company/brevitypitch/Don’t forget to subscribe to The Thoughtful...
18:1126/12/2022
1419 – Achieving Consistent and Predictable Sales with Linchpin Sales’ Brandon Cockrell
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Brandon Cockrell, founder and president of Linchpin Sales Interactive. Brandon shares his passion for helping businesses increase sales and profitability. With over 10 years of sales and marketing experience, he and his team have developed a robust system that will ensure long-term business success. From identifying the most profitable and efficient way to sell products and services to getting more loyal customers, everything is guaranteed to achieve the desired results.Brandon also explains their top funnel strategies for getting the most effective results. With Linchpin's concept of being a tool that holds everything together, Brandon's vision is for their partners to see them as the most vital part of their success - the one who helps, drives and cares for their success month after year. Key Points from the Episode:Understanding Top Funnel StrategiesLinchpin's Business ConceptThe Biggest Divider Between Brands Today and in the Future About Brandon Cockrell: Brandon Cockrell has over 12 years of successful sales, marketing and business development. Much of this experience was in helping large businesses and corporations maximize their revenue growth. His decision to start his own business came from his desire to help companies that really need it and, more importantly, to appreciate it. This led him to discover the needs and problems that Linchpin Sales Interactive now solves. He and his team are dedicated to one thing: doing whatever it takes to help their clients achieve their goals and succeed in their business. His number one saying is "you should do business with us because we genuinely care about your success and aim to prove it". About Linchpin Sales Interaction: Linchpin Sales Interactive was started by Brandon Cockrell after 12 successful years in sales and marketing with major companies, such as Wells Fargo and the PGA TOUR. Over the years, and after meeting with thousands of business owners and managers, Brandon noticed a common problem with all businesses. They had issues bringing more quality customers into their doors consistently and predictably. It was then that he decided to do something about it - and he didn't want to stop there. He wanted to ensure that everything Linchpin did for his clients had a purpose, was completely transparent and could provide a proven return on investment. This being the company's core mission, it has quickly grown to have a full team of experts (which is led by his wife, Maghan) helping businesses of all sizes, and in multiple markets across the countries, to produce massive results. Now they are thrilled to have the first fully automated A-to-Z marketing solution (their Business Builder marketing program) designed to help their clients get the results they've always wanted and start focusing on the things they value most about their business. Tweetable Moments:04:54 - "We want to ensure that they see your brand everywhere they go online. And obviously, implementing a strategy like that works regardless of industry and market because it's all about touchpoints, and people tend to overthink it, right?"10:00 - "We don't need to try selling everybody at the top of the funnel. We need to find a way to get more people into your database so we can sell them on the backend because you're going to be more profitable from that standpoint, plus you're going to be more set up for success." Apply to be a Guest on The Thoughtful Entrepreneur: <a href="https://go.upmyinfluence.com/podcast-guest" rel="noopener noreferrer"...
24:5825/12/2022
1418 – Authority Marketing with Zilker Media’s Rusty Shelton
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Rusty Shelton, Founder & Chairman at Zilker Media. Rusty shares the impact of building a people-driven brand to easily earn your audience's trust. He says that to become a “thought leader”, you have to lead like someone who has something to teach. You call for authority and focus on impact - not ego. Earn those impressions and build trust like that, Rusty says.Rusty also explains the importance of avoiding transactional or fixed-term relationships with customers from a business model perspective. Instead, he recommends developing long-term customers through visibility and authenticity. He believes the best leaders today are those who are willing to be candid. They reflect well for themselves and their business. Rusty provides some tips for referral marketing and customer acquisition. He recommends anyone who wants to do marketing a little differently to read his FREE book for a pragmatic roadmap to thought leadership. Key Points from the Episode:What is a People-Driven Brand?Practical Tips on How to become a Thought LeaderAdvantages of Authority Marketing About Rusty Shelton: Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. He is a bestselling author, dynamic keynote speaker and successful entrepreneur. He is the co-author (alongside Adam Witty) of Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2018), which features a foreword from Steve Forbes, and co-author (alongside Barbara Cave Henricks) of Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler, 2016), which debuted at #2 on the Austin American-Statesman bestseller list.An active keynote speaker, Rusty speaks to tens of thousands of people every year about how to build thought leadership, navigate the changing media landscape and make a bigger impact with Authority Marketing. He has been on faculty at more than 20 Harvard Medical School CME courses over the past 15 years and has spoken for YPO, EO, SXSW Interactive, Oregon State University and numerous Fortune 1000 companies.An EO Member with two exits under his belt prior to the age of 35, he is the Founder & Chairman of Zilker Media, Senior Marketing Strategist at Advantage Media Group, Publisher at ForbesBooks and a partner in Catch Engine and Think Engine.Rusty’s commentary on the changing world of PR and marketing has been featured in Forbes, Inc. Magazine, Wharton and many other top media outlets. An avid Texas Longhorns fan, he sits on the University of Texas Texas Exes PR Committee and is a proud member of Entrepreneurs’ Organization (EO) in Austin, where he has served on the board.He lives just west of Austin in Spicewood with his wife, Paige and three children (Luke, Brady & Sadie) and their very rowdy black lab, Charlie. Rusty loves to play golf, fish, coach his sons’ sports teams and is the QB for Lake Travis’ top “old man” flag football team. About Zilker Media: Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have. They...
21:4524/12/2022
1417 – Reward and Pain with Valuable Change’s Brendon Baker
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge interviews Brendon Baker, director of Valuable Change Co and author of Valuable Change. Brendon shares his passion for helping leaders bring about the change they want to achieve in their organization, without expending too many resources, effort, time, and emotional capital that ultimately doesn't pay off. He proposes to think holistically with these 3 priorities: clarity, dynamics within your teams and good delivery – which stimulate and create influence. Brendon also shares some tips on how to counter natural human resistance to change and get people excited. He teaches leaders how NOT to make change so scary - that people automatically reject the idea - by applying his quick and easy techniques. He coaches them on the concept of change leadership and trains them properly for this role.Brendon recommends anyone looking to change their organization read his book, “Valuable Change”, written for all levels of changed leaders who want to build a highly effective and holistic technique. His missions? To help change leaders drive real value and fight unnecessary complexity. Key Points from the Episode:How to Make Change NOT Too Scary for PeopleThe Concept and Role of a Change LeaderReintroducing Simplicity to High Traffic Areas of an Organization About Brendon Baker: Brendon converts others to a radical new idea - keep it simple. As a leading expert in the field, Brendon Baker has consulted over $10 billion in key transformational projects and programs across a range of industries. This has included public infrastructure, business/cultural transformations, shared services implementations, redesigns, process reviews, technology deployments, social policy and more. Brendon's mission is clear: to help change leaders create real value. About Valuable Change Co: The Valuable Change Co. was founded on one central mission: To help change leaders create real value. In a world filled with armies of consulting grads, sitting in dimly lit rooms, retroactively justifying why the latest “transformational” initiative was implemented, they are converting others to a radical new idea: Keep it simple. Whether you're leading a massive, multi-million dollar, cross-organizational program or need to create fundamental change in your own teams - they can help. They will never borrow your watch to tell you the time. They avoid conflicting and self-serving advice by only entering into engagements that make sense to both parties. They strive from the start to align their goals with yours. The core of Valuable Change Co is based on honesty and integrity. They want your change to succeed. They want your employees to succeed. They want you to succeed. They will always tell you honestly and directly how to achieve this. Tweetable Moments:00:53 - "It's all about change leadership. And change leadership isn't just about coming up with a solution to the problem and delivering it. Change leadership is about thinking about things holistically and thinking about three key priorities."05:51 - "When you start asking those two questions, you then start to be able to drive better influence, and you start to be able to lead toward the decisions that you're looking for from the people that you're looking to change." Apply to be a Guest on The Thoughtful Entrepreneur: <a href="https://go.upmyinfluence.com/podcast-guest"...
22:3323/12/2022
1416 – Building and Scaling Companies with Pliancy’s Marcus Olson
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Marcos Olson, Founder at Pliancy. Marcos is passionate about helping any new modern business evolve through information technology. He operates completely opposite to what an IT generalist normally does - doing everything at once, which he says will only slow things down and increase the risk of failure. With their operations staff working together, the goal of reducing risk, increasing speed of execution, and delivering positive results is most likely to be achieved.Marcos shares insight into what Pliancy does. He also shares some tips on how to attract investors and easily scale their business. He recommends certain activities for growth and better retention of customers and employees, like building relationships with customers and focusing on quality and results, instead of competing on price. Adapting to virtual work environments, Marcos says his team is leveraging technology to improve their business. Key Points from the Episode:Overview on Pliancy DoesPractical Tips for Attracting InvestorsThe Advantages of Having More People Intertwined in All Units About Marcos Olson: Marcus Olson discovered his love of technology by dismantling and reassembling salvaged computers from a closed Black & Decker office. He also learned the basics independently so he could create his own simple text games. He is now CEO and Founder of Pliancy, a technology-focused professional services firm that helps growing start-ups scale their enterprise IT.Marcus explains why we should always focus on the driving value behind the companies we work for. He also discusses the value of being prepared and showing up fully, so that opportunities can be seized. About Pliancy: Pliancy specializes in providing end-to-end IT solutions and ongoing support to today's most successful capital management and life sciences organizations. They are committed to solving your problems and adapting to your needs. They also help you innovate and equip yourself for your future.Pliancy's goal is to set companies up for success by training them to mastery - being available when and where you need them, innovating towards simplicity and solving problems effectively. Pliancy also focuses on ensuring safety through a refined process. They provide training that reduces errors and builds compliance and awareness in your workflow. They also act as your entire technology department. They will remove technological barriers and simplify where possible. Pliancy is located in New York, San Francisco, Palo Alto, South San Francisco, San Diego, Austin, TX and Boston, MA. Tweetable Moments:05:05 - "A startup is not about building a long-term sustainable business in its early years, the first five years. It's about finding the product, and market fit, getting the scale, and focusing on their core problem or what they're most engaged in."08:36 - "Scaling consultative services, professional services, is really difficult." Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Pliancy’s website at https://pliancy.com/Check out Pliancy on LinkedIn at https://www.linkedin.com/company/pliancy/Check out Marcus Olson on LinkedIn at <a...
20:5622/12/2022
1415 – Fact or Opinion with Strong and Shine’s Meena Kumari Adnani
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Meena Kumari Adnani, high performance and business coach, CEO of Strong & Shine. Meena shares her passion for empowering female business leaders to succeed by following the 3 frameworks of Strong & Shine: Personal Growth, Personal Brand, and Personal Wealth. She talks about the impact on low self-esteem and self-confidence, cultural background, family beliefs and upbringing, and self-cancellation – all of which are obstacles to making you a millionaire.Like other men and women leaders she admires, Meena encourages entrepreneurs to be driven by their vision - not their background, education, or lack thereof. She shares her belief that failure is not the opposite of success. Failure is a root of success, if not a prerequisite for it. She says failure is one step closer to success - the glamor behind every success story we hear. She added that if you don't have a desire to succeed, you're most likely afraid to fail.Meena also provides some practical advice on how to break through to success. She offers individual and group coaching sessions according to the needs of the person or company. She also tackles issues of wealth management, attraction marketing, and optimizing social media presence. Her tagline? To help women get rich. Key Points from the Episode:3 Frameworks of Strong & ShineWhat Keeps People from Believing they Can SucceedWomen Entrepreneurs that Meena AdmiresSome Most Common Mistakes Online Entrepreneurs Make About Meena Kumari Adnani: Meena Kumari Adnani is a former lawyer and senior executive, turned high performance and business coach for women entrepreneurs, and motivational speaker. She was a successful business executive, serving on the board of one of Indonesia's most profitable listed companies.For 25 years, Meena has held leadership positions in leading companies, leading business and legal affairs, business development, marketing and sales. She is a qualified barrister in England and Wales and a barrister in New York. Tweetable Moments:03:35 - "What is it that stops people from thinking that they can create success or become millionaires? There are many beliefs around it. Some of the beliefs is people, I think, subconsciously think that their past equates to their future."05:25 - "I always say there is no such thing as an overnight success." Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Strong & Shine’s website at https://www.strongandshine.com/Check out Strong & Shine on LinkedIn at https://www.linkedin.com/company/strong-shine/Check out Meena Kumari Adnani on LinkedIn at https://www.linkedin.com/in/meena-kumari-adnani/Check out Strong & Shine on Instagram at https://www.instagram.com/strongandshine/Check out Meena Kumari Adnani on LinkedIn at <a href="https://www.linkedin.com/in/fabiennefredrickson/" rel="noopener noreferrer"...
21:2621/12/2022
1414 – The Leveraged Business with Bold Heart’s Fabienne Fredrickson
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Fabienne Frederickson, founder and owner of Bold Heart, business growth mentor, coach and speaker. Fabienne shares her background and expertise in business development. She has worked in multi-digit companies for 14 years and wants to share what she has learned throughout those years. She teaches female entrepreneurs to create a self-managed business that doesn't require them to manage their day-to-day operations and instead focus on exponential growth activities.Fabienne says Bold Heart is also about helping entrepreneurs get their lives back: having planned a vacation, having it all – whatever EVERYTHING is for them. One of her tasks is to reverse the points of resistance and teach her clients how to adopt the right mindset to leverage their business. The whole idea is to move from a position where they do everything themselves - showing up again and again - to creating something that is evergreen, automated, and can be done by others. Fabienne also talks about providing her clients with an amazing support system to work with. They have developed a 2-year program, along with a guaranteed system that will help them get from where they are now to where they want to be. On top of that, there's a FREE assessment, a FREE book, and a FREE strategy call for anyone who is serious about moving forward. Key Points from the Episode:What is Bold Heart’s mission?Practical Advice to Avoid Taking Too Much Time at WorkWhat is an Omnipresent Marketer? About Fabienne Frederickson: Fabienne Fredrickson is an inspirational mentor to thousands of clients worldwide, an international speaker and founder of Boldheart (formerly Client Attraction Business School). As one of the most influential and highly-acclaimed success mindset speakers and mentors in the world, Fabienne believes in the capacity for each and every person to become the full expression of their purpose here on earth by taking a no-excuses approach to growing within and willingness to “play a bigger game”. Her mindset teachings, born out of Fabienne's personal experiences and challenges and once anticipated, are now embraced by women around the world who seek a catalyst for their personal and professional growth and to live a life they love. About Bold Heart: The Boldheart Business program powerfully guides women (and some wonderful men) to go beyond their current results using a combination of their 20+ year formula for success: personalized strategy, structured accountability, and loving community. Their mission is to show self-employed women how to take full control of their business, growth and income, while encouraging them to create the most rewarding lives of freedom and fulfillment. Tweetable Moments:01:54 - "What I've learned is that to make two times, five times, ten times more, you actually need to work less."07:31 - "Every once in a while you do show up and initiate something, but it's about having ten times more presence and being on surround sound with just your niche of ideal clients." Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Bold Heart’s website at <a href="https://boldheart.com/" rel="noopener noreferrer"...
18:0220/12/2022
1413 – Using Marketing to Build Relationships with The Marketing Blender’s Dacia Coffey
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks with Dacia Coffey, Author of the book “Corporate Caffeine: Boosting B2B Growth through Sales and Marketing Alignment”, a Fractional Chief Marketing Officer, CEO & Founder of The Marketing Blender. Dacia talks about diving deeper into the value companies can bring to their audience. Their corporate values center on Truth, Growth, High Level Accountability, Fun, and Service Leadership - the backbone of everything they do. She says she loves serving the B2B world, viewing them as society's unsung heroes for their enormous contributions. It is her mission to help them extrapolate high-level thinking, build an ascending career for all their versatile employees, mature their marketing in a sophisticated way and increase their return on investment.When asked about the importance of the role of a fractional CMO, Dacia puts it simply: to have individual and organizational impact, strategic alignment and accelerated revenue growth without those huge overheads. She also discusses creating real connections with your audience on various platforms, being aggressive in creating strategy, and unlocking organizational potential. Key Points from the Episode:Blender Corporate ValuesThe Importance of Having a Fractional CMO in the B2B WorldThe role of social media in the B2B spaceHow to Engage as a Fractional CMO About Dacia Coffey: Dacia is a sales and marketing strategist who has orchestrated over 100 organizational transformations over her 20-year career. She was also a professional speaker for 10 years. As CEO of The Marketing Blender, a B2B sales and marketing alignment agency, she helps clients transform their businesses and drive revenue growth. She is also a member of the Forbes Agency Council, is a Forbes contributor, and was named the Advertising Federation of America Shooting Star.Called to help others, she writes and speaks about how to maximize influence. Her mission is to teach people how to use their work to bless the world and unleash their own calling and potential. Her vision is to help create a business world full of meaning, prosperity and connection for all.With an energetic style, Dacia draws on her experience as a top salesperson, editor and three-time business owner. Her approach and ideas are practical, actionable and proven to give audiences and marketing clients the tools they need to catalyze change and growth. Dacia lives in Fort Worth, Texas with her husband and three sons. She enjoys yoga, running, hiking and reading. She is a board member of the Women's Center of Tarrant County, serves on the advisory board of Junction AI, chairs her church's annual festival, and is a mentor in the University of North Texas Professional Leadership Program. About The Marketing Blender: The Marketing Blender is a full-service B2B marketing agency focused on accelerating growth. By creating a smarter marketing mix aligned with your sales cycle, they maximize your return on investment. They accelerate revenue growth by executing the strategy's seven fundamentals: branding, website development, advertising, digital marketing, trade shows, and sales and marketing alignment. This framework helps their clients recognize their areas of opportunity to spend smarter and grow faster. In short, they craft a marketing plan with messages and media designed to get real results.Marketing Blender aligns sales and marketing from first...
18:2819/12/2022
1412 – Sell Yourself with Dr. Cindy McGovern
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks with Dr. Cindy McGovern, author of the book "Sell Yourself: How to Create, Live and Sell a Powerful Personal Brand." Dr. Cindy shares her thoughts on why people often shy away from doing sales. She's aware of the common biases and negative opinions about it, but believes there's a way to get over with the icky factors - like she did, and redefine selling as helping others.Dr. Cindy herself and her team of professionals help salespeople to sell themselves and their ideas really well - without being pushy, manipulative and boastful. Their goal is to train them to embrace their inner salesperson so they can elevate the facets of their brand. Her advice to sales professionals? Never forget to rebrand yourself to have enthusiastic fans who trust you. She says that when trust is established, it would be easier to build a network that will see you as their best choice.Dr. Cindy also talks about the different courses and mentoring programs offered at their consulting firm. This includes coaching people to bring their most amazing qualities and attributes into their work. Key Points from the Episode:What Sales are NOTPractical Advice on How to Build a Great Framework to Attract BusinessPersonality of the World's Most Successful SalespeopleBrand Communication Elements About Dr. Cindy McGovern: Known as the First Lady of Sales®, Dr. Cindy has worked with major organizations over the past 18 years to not only help them grow, but to transform their human capital into confident salespeople at all levels of their business. Dr. Cindy also works one-on-one with individuals to walk them through her process and turn them into better, more confident salespeople, no matter what they're selling! Using tools from her Doctorate in Organizational Communication and years of consulting, Dr. Cindy developed sales cultures across various industries to change human behavior at a fundamental level. Her goal is to help people to get over the ick factor in selling so they can embrace their inner salesperson. Because everyone sells every day, Dr. Cindy wants to be a resource to help people to learn how to sell more effectively. With a business motto of “Grow Big or Go Home,” Dr. Cindy transforms businesses and individuals to increase growth and revenue. Backed by an equally experienced team, Dr. Cindy is the face of Orange Leaf Consulting and is working with McGraw-Hill to release her second book this fall, titled Sell Yourself: How to Create, Live and Sell a Powerful Personal Brand. Tweetable Moments:01:46 - "I believe that sales is a life skill, not a business skill."06:31 - "So the old sales tactics were ABC: always be closing. I think it's ABC: always be curious."18:12 - "If you see something in another person, tell them that. Help them to see that talent and that work, and then hopefully, that person will start to own it." Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Dr. Cindy McGovern’s website at https://drcindy.com/Check out Dr....
21:5518/12/2022
1411 – Expressing Your Negative Emotions with Elizabeth Louis
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge chats with Executive Performance Coach, Elizabeth Louis. Elizabeth shares a bit of her background, upbringing, training in psychology, and her radical transformation on controlling emotions and mastering her mindset. Her passion is to help entrepreneurs and financial advisors increase their income by adjusting their mindsets and strategies. She operates knowing that most core beliefs are established at a very early stage and rarely revisited. Her goal? For people to break free from their limited core beliefs and develop the right mindset for success.Elizabeth offers private and group coaching sessions that can empower people to identify thought traps, tap into mindfulness, and grow in connection and love. She specializes in performance, trauma and crisis therapy, group psychoeducation and mental health coaching. Key Points from the Episode:Defining one’s mindsetThe truth about man’s coping mechanismsPractical tips to increasing self-awareness About Elizabeth Louis: Elizabeth Louis is a personal and professional development coach who focuses on the importance of mindset and perception. She is a motivational and inspirational speaker, life strategist and warrior, empowering people to live, as an authentic self. Her witty, direct and transparent style of communication educates individuals by showing them that life is a choice. According to Elizabeth, we can either CHOOSE to let our brain and emotions control us by reacting, or we can choose to take control and react, as we consciously desire.Elizabeth believes that success is a state of mind; if a business or person does not thrive, it is because of their thoughts, paradigms and the perception that person chooses to see. As a coach, she helps clients identify their paradigms and crush them by encouraging the individual to decide to stay in an empowering mindset. She has built her practice on the trinity of neuroscience, positive psychology and biblical principles of success.Elizabeth completed her Masters of Science in Positive Psychology with a sub-specialty in Coaching Psychology in September 2017. Her background is quite complex and intricate. As a young child, she experienced a domino effect of death, extreme abuse, violence, an eating disorder that should have killed her, and other traumatic events. However, her invincible mindset led her to run her first business at the age of 13; become a professional model at 15; move out at the ripe age of 16 and work on a wildlife documentary in South Africa at 24 before entering the career field she has arguably been doing all her life. Tweetable Moments:00:46 - "At the end of the day, people do business with people. I think sometimes we forget that business is made up of people."01:02 - "So many people want to talk strategy, but your strategy means nothing if you have the wrong mindset." Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Elizabeth Louis’ website at https://elizabethlouis.com/Check out Elizabeth Louis Coaching on LinkedIn at https://www.linkedin.com/company/elizabeth-louiscoaching/Check out Elizabeth Louis on LinkedIn at <a href="https://www.linkedin.com/in/louiselizabeth/" rel="noopener...
24:0417/12/2022
1410 – Being Aware of Bias with Next Pivot Point’s Julie Kratz
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Julie Kratz, Founder of Next Pivot Point. Julie talks about her passion for helping people understand how to become an ally for people different from you in relation to gender and racism. She emphasizes looking beyond our own experiences in the world and developing bridges of empathy. With misconceptions about diversity, equality and inclusion, she advises leaders to take responsibility for themselves and their actions, be consistent, intentional and committed.Julie also talks about eliminating the idea of “cultural fit” and incorporating objective criteria with respect to potential performance biases. When it comes to being a champion ally, her recommendations include mentoring programs, diversifying your networks, sponsorship, amplifying voices, and raising awareness of moral obligations. Key Points from the Episode:The Importance of Honesty and Awareness of Systemic BiasCommon Misconceptions of Leaders About Diversity, Equity and InclusionPotential vs Performance Bias About Julie Kratz: Julie Kratz is a highly regarded inclusive leadership trainer who has led teams and delivered results in corporate America for nearly two decades. After experiencing her own career “pivot point,” Julie developed a process to help women leaders create their winning career game plan. Julie is focused on promoting equality in the workplace and encouraging women in their “what’s next” moments. She is also a TEDx speaker, a frequent keynote speaker and executive coach. She holds an MBA from the Kelley School of Business at Indiana University, is a Certified Unconscious Bias trainer, and is a Certified Master Coach. Julie is the author of these books: Pivot Point: How to Build a Winning Career Game Plan, ONE: How Male Allies Support Women for Gender Equality, Lead Like an Ally: a Journey through Corporate America with Strategies to Facilitate Inclusion, Little Allies: A Children's Story about Inclusion, Diversity, and Becoming an Ally and Allyship in Action: 10 Practices for Living Inclusively. Tweetable Moments:03:41 - "People want to reduce their budgets on DI or go back to the basics and focus on the things that make money, like sales and marketing. And I would caution people from doing that."03:55 - "The why is because we need everybody involved in this conversation, especially Gen Z. The generation is entering the workforce right now. They demand diversity and inclusion because that's their experience, which is very different from older generations' experience."07:18 - "Just like anything in business, we measure what matters. And so doing a qualitative and/or quantitative assessment, not just demographic information, but more broadly, the perceptions of inclusion in your organization." Apply to be a Guest on The Thoughtful Entrepreneur: <a href="https://go.upmyinfluence.com/podcast-guest" rel="noopener noreferrer"...
21:4116/12/2022
1409 – Improving Your Follow-Through with Hop Skip Media’s Ameet Khabra
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Ameet Khabra, Founder of Hope Skip Media. Ameet talks about her expertise in paid traffic. As someone with immense experience in the industry, she says paid traffic today is very different from the past: more expensive, more demanding, more competition and less control. Along with that, you have to try out new features and decide what's best if you were to reach a wider audience. Her advice is to work with agencies that have seen them all – know and understand which tools and platforms work best for their business.In terms of paid traffic for the B2B space, Ameet's advice to entrepreneurs: to consider the buyer's journey over 100 days (3 months ahead) to really get a good picture of their funnel. She says understanding where their audience is in their buying cycle and giving them what they want to hear is the crucial part of B2B advertising. She also discusses the importance of incorporating marketing psychology into copywriting, engaging and tracking the target audience, client collaboration, and the best SEO and PPC techniques. Key Points from the Episode:Paid Traffic Today vs YesterdayDangers of Working with Someone without Prior Knowledge and Experience in Paid TrafficPaid Traffic in B2B Space About Ameet Khabra: As a seasoned PPC advertising specialist, Ameet has helped clients achieve up to 500% ROI with their digital advertising campaigns. Her work has included managing over $4 million in ad spend for a single client, as well as delivering meaningful, measurable results for startups and small businesses.Ameet's agency (Hop Skip Media) has established itself as a highly effective PPC campaign management solution provider. They take accounts from scratch to heroes, working from the ground up and taking over from other companies to deliver results for our clients. She is personally involved in every account and manages the development and execution of campaign strategy on a daily basis.Ameet currently splits her time between Vancouver and Edmonton, trying to spend as much time as possible with her two puppies (Luke and Leia). About Hop Skip Media: Hop Skip Media is a general marketing agency, staffed by PPC experts from Edmonton, that caters to businesses that need help with their PPC. They know and have experience with online advertising, so businesses can connect to more customers faster. Their sole purpose is to improve the results of digital advertising campaigns. They won't rest until you succeed.Hop Skip Media uses campaign performance data to research new ways to grow your business through online marketing. They monitor the data closely and openly share this with their customers. They believe that when PPC advertising strategies are truly data-driven, it's like flipping a switch: changes to your ads lead to increased activity.Hop Skip Media's core values include: open, consistent and transparent communication. They'll give it to you straight, the good and the bad, and they'll always be ready to pivot to move you toward your growth goal. Tweetable Moments:03:51 - "Google doesn't necessarily have your best interest at heart. They care about the user, and I love that they care about the user. But, we must remember, they're not a charity. They're an actual business."05:05 - "The biggest thing that a lot of people have to remember, especially in the B2B space, is that the buyer journey is 100+ days."06:27 - "Just understanding where those people are in their cycle and then actually offering them something that they want when they're in that phase is the crucial part of B2B...
19:5315/12/2022
1408 – Loving Your Motherhood with MotherLoad’s Lindsay Roselle
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Lindsay Roselle, growth and performance coach, podcaster for MotherLoad, founder and CEO of Lindsay Roselle, LLC. Lindsay shares her passion for helping ambitious women entrepreneurs achieve their desire to succeed while being a devoted mother. She shares how she built her life design company after experiencing firsthand the pressures, expectations and burdens of motherhood. She says her journey has changed her life and wants to share it with other women struggling to find their unique identity.Lindsay’s mentorship programs focus on empowerment, community, and mental load auditing. She’s committed to doing the inner work and helping other women get back into alignment. Her goal? To lead a movement of women that feel fully empowered and understood in both roles. Key Points from the Episode:Expectations of being a mother-slash-entrepreneurExpanding the capacity to carry the loadThe use of therapeutic psychedelic drugs About Lindsay Roselle: Lindsay works with high-performing entrepreneurs, leaders, and organizations on aligning and refining their strategies for growth. Her methodology is based on 15+ years of experience in corporate management, small business ownership, Yin yoga and mindfulness meditation teaching, and motherhood.She loves working with growth-minded women who need new tools and perspectives to reach the next level. Lindsay's focus on "inward first" helps her clients identify habits and patterns that are holding them back, and build the practices and processes that will allow them to break through and step into empowered personal alignment.Lindsay also works with individuals, small businesses, and organizations on "outward and upward" - helping define and clarify customer messaging, build out business structure and systems that facilitate growth, and create better durability and resilience in anticipation of change.Lindsay has also worked extensively with companies like MINDBODY, lululemon, and OtterBox on community building (both internal and customer-focused), including both online and in-person forms of community.She has a multitude of proprietary frameworks she's developed and refined over years of working as a coach, consultant, and community leader. This means all clients benefit from those that have come before, and working with Lindsay is the perfect mix of proven structure and personalized flow.Lindsay and her team take on a limited number of 1:1 clients in our Growth + Performance Coaching program every quarter, and accept applications to their business growth strategy consulting program on an on-going basis. Their 1:1 clients include women who are early-stage entrepreneurs, startup founders, leaders in rapidly growing small businesses as well as multi-billion dollar established organizations, and everything in between. Their growth strategy consulting clients range from 2 person small businesses to large multinational companies. Tweetable Moments:06:14 - "I think there's a lot of awareness that we need as women to look, or as mothers especially, to look at, okay, where's the expectation coming from? Is there someone in my life putting it on me? And is that a conversation or a boundary I need to have, or is this some internal wiring that I need to look at?"07:37 - "I think it starts with awareness of where the root of that expectation is coming from in your life and whether it's external or internal." Apply to be a Guest on The Thoughtful Entrepreneur:...
25:1014/12/2022
1407 - Modernizing Customer Interface with CardBlanch and Alty's Leo Goriev
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks with Leo Goriev, Founder & CEO of Card Blanch and Alty. Leo talks about his experience in the IT industry and how Card Blanch and Alty, the two companies he founded, could have a big impact in the world when it comes to banking and technology. Their three main focuses are strategy, design and usability, and technical execution. On value, Leo stresses the importance of focusing their product on the core needs of their target audience: usability, security and functionality.Leo also talks about his excitement to launch Card Blanch early next year. With an all-in-one bank card, people will no longer carry 4-6 bank cards everywhere they go for all their business transactions. He thinks that in today's digital age, products like this are needed to make people feel confident about where their money is going. Key Points from the Episode:The benefits of using of Card blanchPredictions and AvailabilityUnderstanding the basic needs of Gen Z customersUX-Driven Trends Fintech Companies Need to Catch Up About Leo Goriev: Leo Goriev has been an IT entrepreneur for ten years and has been working in the world of general entrepreneurship for 15 years now. He started in IT when he joined a service design and development company - Alty (formerly Alterplay).In 2011, their team got their first banking client, and since then they have tightened their expertise in banking and fintech, signed a partnership with VISA, won several prestigious awards like RedDot, more than 20 different banks in a portfolio, and more. Leo and his team have gained a lot of experience working with different banks around the world. They conducted many in-depth interviews with users and gained insight into how they interact with banks, cards and money. This led them to the idea that they don't need to invent a new bank; there are a lot of them there. They must bring a new way of using the services of these banks, in particular a new way of using their cards. This is how they created CardBlanch. About Card Blanch: Card Blanch is a developer of a ceramic premium card designed to provide a card that combines all debit, credit and reward cards. The company's payment card connects all debit and credit cards to reinvent the shopping experience so a user never has to switch cards when making a payment, also automatically applies merchant discounts eliminating the hassle of carrying all loyalty cards, also provides expense information, allowing users to make contactless payments for all their bank cards. About Alty: Since 2020, Alty has been an official partner of the Mastercard worldwide payment system. Thanks to the company’s effective collaboration, they have managed to successfully launch a large number of banking and fintech projects across the CEMEA economic region. Alty deeply values their partnership with Mastercard and together they strive to deliver innovative changes to the banking and fintech industries all around the world. Tweetable Moments:02:24 - "So we found that an average American has around four to six different bank cards. And it's a mess, right? Because you need to store them and carry them, you need to remember all the pins."09:01 - "So when you put your customer, your user, in the center of the whole product, they'll try to build a product on top of that understanding. So it's very important to understand who your user is." Apply to be a Guest on The Thoughtful Entrepreneur: <a...
22:2013/12/2022
1406 – Getting Paid for Data with Field Agent’s Rick West
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks with Rick West, CEO and Co-founder of Field Agent. Rick shares his experience and expertise in the industry. He explains Field Agent's mission to help brands and retailers overcome everyday sales and marketing challenges through quick and easy collection of retail and competitive data. This can be done through their reliable and actionable business solutions that focus on in-store visibility, shopper insights, and trial campaigns.Rick also walks us through how their system works, including how their agents, who are real shoppers, contribute to the ecosystem: visiting stores, trying products, writing reviews, and more! With the data gathered, he hopes to see their customers firmly in control and winning in retail. Key Points from the Episode:Company Overview: What does Field Agent do?The services offered by Field AgentLearning the Ecosystem: In-store Visibility, Shopper Insights, Mystery Shopping and Drive Trial About Rick West: Rick West is husband of one, father of 3, grandfather of two and friend to many. He is an experienced CEO and co-founder of several start-ups with a focus on technology, innovation and CPG. He is a leader in the retail industry for seventeen years in the United States, Hong Kong and Thailand. He has been an entrepreneur for over sixteen years in the United States and currently serves as a speaker and mentor within the business community and the research industry. Life quote: "Don't live in the world of maybe, let your yes be yes and your no be no". About Field Agent: Since 2010, Field Agent has been on a mission to change the way the world gathers business information and ideas. They outsource smartphones worldwide to provide audits, information, product reviews, on-demand sales, and more. Field Agent solutions are designed to put brand and retail professionals in control. They've pioneered dozens of fast, simple, self-service (audit, marketing, research) products that can be bought, purchased, and launched with just a few clicks, in minutes. Their agents are real buyers, doing what real buyers do: visiting stores, trying products, writing reviews, etc., all to help our customers win at retail. To date, over 2 million agents have downloaded our app. Tweetable Moments:04:47 - "The qualitative is at that point of influence. It's not recall. We eliminate all recalls because you're providing data while you're shopping. So it's amazing qualitative information."08:19 - "So by the time you figure out that your item is not scanning, by the time you understand you've got a compliance issue, you could be halfway through the most important promotion of your life, and you've lost all those sales." Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode:Want to learn more? Check out Field Agent’s website at https://www.fieldagent.net/Check out Field Agent on LinkedIn at https://www.linkedin.com/company/field-agent/Check out Field Agent on Instagram at https://www.instagram.com/fieldagentinc/Check out Field Agent on Facebook at <a href="https://www.facebook.com/fieldagentinc"...
19:3812/12/2022
1405 – Equity and Equality with Kim Crowder Consulting’s Kim Crowder
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks with Kim Crowder, Founder & CEO of Kim Crowder Consulting. Kim shares her mission to help organizations integrate diversity, equity, inclusion and anti-racism into their workplace. She sets out to discover the determining factors of “The Great Resignation” to propose solutions aimed at increasing employee retention and satisfaction.Kim and her team of experts at Kim Crowder Consulting offer a wide range of services: inclusive leadership coaching, staff education and training, workplace equity assessments, inclusive marketing and communication training. Their processes are simple and geared towards a holistic, solution-focused approach. Their objective? Create a work environment where all team members can thrive. Key Points from the Episode:Corporate and societal responsibility of a workplaceEquity vs EqualityWorkplace culture and challenges About Kim Crowder : Kim is an expert at communicating and connecting in powerful and engaging ways. Her deep knowledge of diversity, equity, inclusion, and anti-racism (DEIA) is informed by years of executive-level DEIA practice and consulting in advocacy and implementation.Kim's compelling content, presentations, and consulting approach are powered by more than 16 years of work in marketing, journalism, communications, and DEIA for Fortune 500 and other large corporations. During keynotes, Kim uses her background as a trained powerhouse vocalist to educate, bring healing, lift spirits, and inspire. Her authenticity and ability to be vulnerable invites others to do the same. She has been invited to speak and be interviewed about her expertise by Hubspot, Linking Indy Women, Hive Indy, Indy Maven, Monster.com, The American Library Association, and The Public Library Association, among others.As a boutique studio, Kim and her team work across industries serving U.S. and international markets, from retailers to insurers to governmental agencies and the social sector. From Adobe to Good Catch Foods to Target, the American Library Association, Receipt-Bank, HarperCollins Publishers, and on, Kim and her team provide leaders and companies actionable tools to move initiatives forward long term.Kim’s mission is to provide transformative, customized solutions, cultivate equitable workplaces, and harness the power of diverse input to foster innovation, inclusion, and forward-thinking within organizations and industries overall. She has been featured for her expertise by The New York Times, twice by Forbes, and on Hubspot’s podcast, The Growth Show. She is also a member of the MIT Technology Review Global Panel.Kim has traveled extensively, including having lived in Korea as a child. She grew up in the U.S.'s most diverse city in the country, Houston, TX, and sang with Beyoncé as a youth. When she is not heading up Kim Crowder Consulting LLC, you can find her singing professionally, traveling, Latin dancing, working out, listening to audiobooks and podcasts, or trying something new. Links Mentioned in this Episode:Want to learn more? Check out Kim Crowder Consulting’s website at <a...
20:2811/12/2022
1404 – Nurturing Your Clients with Nicole Spencer
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks with Nicole Spencer, Marketing Mentor of Authentic Conversion. Nicole shares her mission to help businesses grow by building authentic customer relationships. She believes this particular aspect of business — helping people become better connectors in the name of building their business — has been taken for granted since the dawn of the digital marketing era. Consumers were constantly bombarded with advertisements that made them a hyper-resistant population. Ads have become less effective, there is so much distrust in the market now, and people always want more. She says the only way to get through it is through genuine conversations - and that's her mission!Nicole explains that her coaching skills are geared towards building and connecting in order to get more leads and conversions. She coaches clients how to bring in more people, instead of chasing them. Some of the added value propositions on which its mission stands for are service, adaptability, authenticity, integrity, generosity and patience. Key Points from the Episode:The importance of building connections and relationships with customers and business partnersThe Impact of Authentic Customer Conversations in Today's Digital AgeThe different ad types to increase leads About Nicole Spencer: Nicole Spencer was a two-time veteran business owner and business coach who founded Authentic Conversion. She's a former teacher, fitness professional and business coach. She created her own fitness bootcamp and sold it for multiple 6 figures in just 3 years. She did this by using the customer acquisition and conversion strategies she now teaches others. She has worked with hundreds of fitness professionals, health coaches, and life coaches, helping them grow their businesses and revenues exponentially.Nicole developed Nomono out of a need for integrity and authenticity in business coaching. Her mission is to change the conversion and reshape the perception of business coaching, help companies create an offering that delivers the highest quality content possible, and help them achieve financial rewards. About Authentic Conversion: Authentic Conversion is a coaching company that helps online coaches grow and scale their business to $10,000+ month and beyond. Their approach is to market and sell with authentic messaging and integrity – something they see less and less of in today's coaching climate.Authentic Conversion's mission is to help businesses make more money and create a sustainable, profitable business that feels aligned, empowers them to have a life beyond work, and serves their audience well. At Authentic Conversion, integrity matters. And in the culture of online coaches they've built, they're creating a space where integrity and authenticity are core values in the companies they support. Links Mentioned in this Episode:Want to learn more? Check out Authentic Conversion’s website at http://convertauthentically.com/Check out Authentic Conversion on Facebook at https://www.facebook.com/AuthenticConversion/Check out Nicole Spencer on Instagram at https://www.instagram.com/nicole.authentic.conversionCheck out Nicole Spencer on LinkedIn at <a href="https://www.linkedin.com/in/businesscoachnicole/" rel="noopener noreferrer"...
22:5110/12/2022
1403 – Being a Good Host with Nomono’s Jonas Rinde
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks with Jonas Rinde, CEO and Founder of Nomono. Jonas shares the story behind Nomono, which they designed as a complete podcast workload solution: no wires, no levels to adjust - just great sound, no hassle. In addition to automatic downloading and the ability to easily sync to the cloud, Jonas says Nonomo is a ready tool for professional spatial audio - a way for humans to listen to audio the same way as sound is heard in real life. Discussing its features, uses, and benefits, Jonas shares what makes Nomono powerful and incredibly user-friendly, especially for podcasters. He puts it simply, "a podcast studio in a box". Key Points from the Episode:Overview of what Nomono isWhat is Spatial Audio?Nomono Features, Functions and Benefits About Jonas Rinde: Jonas Rinde is the current CEO of Nomono. He holds an MSc in Embedded Product Design from KTH Royal Institute of Technology and a BSc in Product and Industrial Design from Kristianstad University. Jonas is also certified by Grow - Tomorrow's design leaders in Cross Company Full and Scrum Alliance in CSPO, Certified Scrum Product Owner. About Nomono: Nomono is a team of 33 (and growing) with expertise across signal processing, acoustics, consumer electronics and media production. The company was founded in 2019 by Audun Solvang, Jonas Rinde, and Sigurd Saue. While most of us work from our headquarters in Trondheim, Norway, a select few hang out in Oslo and New York (but secretly wish they lived in Trondheim.) They are working together to simplify the production process for podcasters and broadcast journalists. Their goal is to enable meaningful conversations and storytelling without technology getting in the way.Nomono builds hardware and software that is intuitive, collaborative and easy-to-use while delivering exceptional audio quality. They do it for the love of sound, stories, and human connection. From cave paintings to podcasting, great stories are what connects people. Nomono enables storytellers to be creative by freeing them from the complexity of audio production. We build technology that fades into the background and feels invisible, to make audio storytelling a human experience, not a technical challenge. Tweetable Moments:02:04 - "Special Audio is a way for humans to listen to audio, the way the audio is being heard in a realistic way."15:16 - "If you do recording the field, there are a lot of hours going and just fixing it all to make it sound good enough for your listeners." Apply to be a Guest on The Thoughtful Entrepreneur:https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Nomono’s website at https://nomono.co/Check out Nomono on LinkedIn at https://www.linkedin.com/company/nomonosound/Check out Nomono on Facebook at https://www.facebook.com/nomonosound/Check out Nomono on Twitter at <a href="https://twitter.com/nomonosound" rel="noopener noreferrer"...
18:2909/12/2022
1402 – Finding Your Superpower with Jateya Jones
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks with Jateya Jones, Clarity Consultant at Jateya Jones Consulting. Jateya shares her passion for helping multi-enthusiasts, more commonly known as "serial entrepreneurs", get a clear idea of what they really want to do in life. She wants to break the stigma that because multi-enthusiasts jump from one job to another, they lack focus and commitment. Jateya guides them to leverage their skills and embrace their superpowers. She believes that their creativity and innovative spirit could often lead to some obstacles in reaching their full potential.Jateya is on a mission to help multi-passionate people articulate themselves clearly, be specific with their goals, gain confidence, and be the trailblazers they want to be. She described the different phases of the transition process: Ideation, Awareness, Alignment, Activation and Actualization, which can help individuals turn their vision into reality, empower them to present themselves confidently, stand out boldly and to claim their rightful place in the marketplace. Key Points from the Episode:What a Clarity Coach doesCommon Challenges of multi-passionate peopleThe different stages of the Transformation process About Jateya Jones: Jateya is the clarity coach every CEO needs. Her background as a multi-passionate entrepreneur gives her a range of experience and understanding to better guide you to improved messaging. Prior to working with Jateya, she was unable to explain "what I do" in a way that sparked the interest of potential prospects and partners. Now she’s able to share a snippet from her platform that makes people lean in and want to know more. Her other professional services allowed her to hone her message and stand out through the clarity of her voice, who she serves, and how to position her brand authentically. Links Mentioned in this Episode:Want to learn more? Check out Jateya Jones Consulting’s website at https://www.jateyajones.com/Check out Jateya Jones on LinkedIn at https://www.linkedin.com/in/jateyajones/Check out Jateya Jones Consulting on Facebook at https://www.facebook.com/JateyaJonesConsultingCheck out Jateya Jones on Twitter at https://twitter.com/JateyaJonesCheck out Jateya Jones on Instagram at https://www.instagram.com/jateyajones/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
18:3208/12/2022
1401 – Supporting Mental Health with Compt’s Amy Spurling
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Amy Spurling, Founder and CEO of COMPT. Amy shares some of the challenges companies face in providing an inclusive and equitable opportunity for their employees. She explains how a major shift in work dynamics has employees complaining about a more balanced and tolerant work environment.Amy explains how COMPT, an employee perk stipend software, can solve this problem by helping companies create customizable programs that can meet the needs of their employees. Some of the software's features include stress-free refunds, full tax compliance, custom allowances, and more! Amy describes this software as the modern way to deliver employee benefits in today's fast-paced and changing work environment. Key Points from the Episode:Overview of what COMPT isWhy does COMPT fit into today's employee workforce and culture?The most unique and popular perks commonly consumed by employees About Amy Spurling: Amy is a seasoned executive with over 20 years of experience in leadership roles in venture-backed companies, from early start-up to high growth and ultimately exit. She is responsible for strategic planning, international expansion, team development and scale, finance and accounting, human resources, corporate governance and risk management. She was able to close twelve rounds of debt and equity financing from strategic, insider, venture capital and institutional sources totaling over $200 million, and managed two acquisitions to close with values ranging from 10 to 30 times earnings. About COMPT: Compt is a new and unique way to provide employee benefits. Compt transforms each user's employee program into separate lifestyle spending accounts that meet each employee's individual needs. The company determines its unique program of customizable benefits and specifies how much each employee must spend. This is further optimized by determining the period and category of expenses. The team then begins uploading their receipts after spending their Lifestyle Spending Account for their most relevant needs. The HR manager can even upload reports and reimburse their employees based on their benefit spend. They can then focus on other initiatives instead of managing multiple vendors for each benefit. This helps to retain employees as their benefits can be individually customized. Compt also ensures that your benefits are accounted for in accordance with the latest tax code. Links Mentioned in this Episode:Want to learn more? Check out COMPT’s website at https://www.compt.io/Check out Amy Spurling on LinkedIn at https://www.linkedin.com/in/amyspurling/Check out COMPT on LinkedIn https://www.linkedin.com/company/compt/Check out COMPT on Facebook at https://www.facebook.com/ComptHQ/Check out COMPT on Twitter at https://twitter.com/compthqCheck out COMPT on Instagram at https://www.instagram.com/compthq/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests
16:3907/12/2022
1400 – Success from Anywhere with Karen Mangia
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Karen Mangia, author of several books, including The Wall Street Journal Bestseller, Success From Anywhere and Podcast host of Success from Anywhere.
Karen explains why she thinks the pandemic has allowed people to evolve and create their own definition of success. From the thousands of interviews she conducted, she identified 3 things that employees want these days: flexibility, autonomy, and choice. Without these offers, people will leave the company too early.
Of these 3 important things, Karen highlights the beauty and importance of giving employees a choice. She says that choice, on the employer's side, gives perspective on what could be done, what job they have and what could be. For employees, choice makes them feel seen, heard and appreciated. Karen believes what would change in an organization moving towards peak performance is the curiosity to change conversations and provide choices.
Key Points from the Episode:
What does it mean to be successful now?
The 3 things that employees want
The beauty of choice
About Karen Mangia
Karen Mangia is an internationally-recognized thought leader whose TEDx appearance, keynotes, blogs and books reach hundreds of thousands of business leaders each year. She is the author of Working from Home: Making the New Normal Work for You (Wiley), Listen Up! How to Tune in to Customers and Turn Down the Noise (Wiley) and also Success With Less (Marie Street Press). A prolific blogger and sought-after media interviewer, she has been featured in Forbes and regularly contributes to Thrive Global and ZDNet.
As Vice President of Customer and Market Insights at Salesforce, she engages current and future customers around the world to discover new ways of creating success and growth together. She serves on the company’s Work from Home Taskforce, where she is helping the company’s 50,000+ worldwide employees to better adapt to a work-from-home environment. Passionate about diversity and inclusion, she also serves on the company’s Racial Equality and Justice Taskforce.
Prior to Salesforce, she spearheaded Customer Satisfaction and Experience at Cisco Systems.
Links Mentioned in this Episode:
Want to learn more? Check out Karen Mangia website at https://www.readsuccessfromanywhere.com/
Check out Karen Mangia on LinkedIn at https://www.linkedin.com/in/karenmangia/
Check out Karen Mangia on Twitter at https://twitter.com/karenmangia
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20:0706/12/2022
1399 – Empowering Digital Transformation with Encapture’s Will Robinson
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Will Robinson, CEO of Encapture. Will shares some of the pain points faced by bank employees and lenders. He describes their job of manually processing documents for clients as very laborious, often chaotic, and an unproductive use of their time. One of the solutions to improve efficiency and customer service? Integrate an intelligent document automation platform that can perform repetitive tasks smoothly and quickly.Will explains how Encapture works as an end-to-end platform for your document processing needs. It highlights some of the software's key features that can speed up processing times for some of the most important documents processed by bank employees and lenders. The software can support many different documents needed while improving digital experience, operational efficiency and compliance management. Key Points from the Episode:Why do banks and lenders need intelligent document management software?How banks and lenders would work with EncaptureSales and business development About Will Robinson: Will Robinson is the CEO of Encapture, a 20-year-old growing document management services company that transitioned to a SaaS product company in 2019 with additional investment funding. Will Robinson is a Dallas native who spent time in banking and private equity as a finance professional before moving into the software industry and then joining Encapture as CEO. About Encapture: Encapture is intelligent document management software that helps financial institutions and healthcare providers speed up document processing. Encapture enables frontline workers to easily capture any type of document, then automatically extracts all relevant data using machine learning to process workflows and integrate the data with other software tools. It uses machine learning to help employees stop wasting time on mundane, repetitive tasks so they can focus on better serving their customers.Banks, lenders, insurers, and businesses with high volumes of paperwork trust Encapture to keep their operations efficient, secure, and buzzing. They are told by their customers that they are a refreshing alternative to traditional enterprise capture software because their platform is easy to use and scalable. Tweetable Moments:00:35 - "We are in this space called 'Intelligent Document Processing.' So if you think about a bank and people applying for a mortgage or a loan, there are a lot of incoming documents from that borrower that the bank has to review to make sure that you're qualified to get a loan from the bank."01:30 - "It's a multifaceted problem. Think about a borrower or a consumer. People these days expect an immediate turnaround." Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Encapture’s website at https://www.linkedin.com/company/encapture-tech/Check out Will Robinson on LinkedIn at https://www.linkedin.com/in/will-robinson-encapture/Check out Encapture on LinkedIn at https://www.linkedin.com/company/encapture-tech/Check out Encapture on Facebook
17:0405/12/2022
1398 – Reimagining Contract Management with Juro’s with Richard Mabey
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Richard Mabey, Co-Founder and CEO of Juro.Are you tired of creating, negotiating, approving, assigning, managing, and tracking legal contracts? Look no further than Juro, an all-in-one contract automation platform simplifies the entire contract lifecycle. Richard explained how Juro differs from other solutions like DocuSign by streamlining the entire process, not just the signing. Juro allows lawyers to set up templates that anyone in the business can use, reducing friction in the sales process and providing live comment notifications. Richard’s experience as an attorney inspired him to start Juro, and the company has grown from 50 to 115 employees with a community of 800 corporate attorneys who believe in their product. Their sales team is very consultative, understanding their prospects' pain points before demonstrating how Juro can solve their problems.About Richard Mabey:Richard Mabey is the Founder and scale-up CEO with a background focused on building B2B SaaS products that people love. Right now, he's building Juro to help the world get along better by making legal contracts frictionless and accessible to everyone.Formerly a Magic Circle lawyer and an MBA from INSEAD. Member of the Forbes Council, Fellow of the RSA, FT top 10 legal technologist. Occasionally, he makes angel investments to support other founders working on ambitious and impactful projects.About Juro:Juro was founded by lawyers and software engineers to rebuild contracts from the ground up and adapt the terms agreement process to the modern world.Their team strives to help the world get along better, making contracts frictionless and accessible to everyone. The Juro team spans multiple countries, cultures and functions and is backed by Union Square Ventures, Point Nine Capital, Seedcamp and the founders of Wise, Indeed and Gumtree.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Juro’s website at https://juro.com/Check out Juro on LinkedIn at https://www.linkedin.com/company/juro/Check out Richard Mabey on LinkedIn https://www.linkedin.com/in/rmabey/Check out Juro on Twitter at https://twitter.com/GetJuroCheck out Juro on Youtube at https://www.youtube.com/channel/UCMghTvNMg9L4A1Fz6HNCA7gDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts...
17:2904/12/2022
1397 – Structuring Your Business Rhythm with ESUS and Biz Smart’s Kevin Brent
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and Managing Director of BizSmart, and Author of The Entrepreneurial ScaleUp System, Kevin Brent. Kevin shares his passion for helping and supporting struggling entrepreneurs so they can put a robust structure and systems in place to keep their business running smoothly. Based on their own research and experiences, Kevin and his team at Bizmates will explore the challenges every entrepreneur faces, help create an action plan, and guide them through their journey to growth.Kevin also explains their team's ScaleUp Journey framework which they have successfully used over the years to help achieve their clients' goals. This includes habit tracking and a step-by-step guide to successfully reaching the different milestones. He believes that when the right structure is put in place correctly, it can revolutionize the way businesses operate. Key Points from the Episode:Services offered by BizSmartThe 90-Day Planning ProcessThe Entrepreneurial Scale Up System About Kevin Brent: Kevin is an experienced and entrepreneurial business practitioner with a focus on strategy, business development and maximizing value. He has combined pharmaceutical sales and marketing experience with strategy consulting, value based management, medical communications and e-business. He holds an MBA from INSEAD, has built three and exited from two businesses and built his own eco-friendly home! Kevin founded BizSmart in 2012 with the aim of supporting business owners to build value growth in their businesses.After a short stint in the RAF, Kevin started in business in the late eighties as a medical representative and subsequent roles included sales, market research, new products planning, product and business unit management.Following an International MBA at INSEAD in France, he joined a leading global strategy firm. With a focus on Corporate Value Based Management, he worked in banking, consumer healthcare, and even alcoholic beverages!A move to healthcare strategy consulting firm The Wilkerson Group gave Kevin an interest in patient centric support programmes. Working internationally, he advised at senior level on value added patient services and strategic marketing, including patient journey analysis. Further projects included international opportunity assessments for new products, portfolio evaluations, company valuations and pipeline assessments for merger negotiations.As board director for a medical education agency Kevin conceived and drove the development of Healthinfocus.co.uk – the first comprehensive consumer health site in the UK working closely with 55 UK patient support groups. As International Business Development Director, he also originated, sold, and led a pan European review of patient support programmes for one of the industry’s billion dollar products. This led to a cohesive approach for the client in the development of support programmes in general, and specifically in compliance/ adherence services.Very much an entrepreneurial self-starter he has conceived and built three businesses, built his own kit car (when he was much younger!) and built his own eco-friendly home. Later, he developed the Patient Experience Network (PEN) alongside another BizSmart Core Advisor Ruth and launched the PEN National Awards in 2010 – attracting interest, entries and sponsorship from a wide range of healthcare organizations including the NHS, private health and the pharmaceutical industry. About BizSmart:...
16:1503/12/2022
1396 – Getting the Right People to Listen with BrEpic Communications’ Justin Breen
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Founder of BrEpic, Justin Breen. BrEpic helps visionary entrepreneurs connect with the right people who share the same goal of wanting to make a change in the world. Justin talks about his book and the formula he discovered to create a successful global brand. He also addressed the effect of mainstream media and the importance of collaboration in business. He shared that working with visionary individuals will give enterprises a higher chance of success than focusing on transactional relationships. Key points from this Episode:Unlocking the formula for creating successful global companiesHow directness attracts greatness in business?Addressing the state of PR space in the industryWhat makes BrEpic different?The effect of overvaluing the vanity matrix“Changing their world” people vs. “Changing the world” peopleWhat’s the impact of collaboration in the business worldHow to identify visionary individuals? About Justin Breen: BrEpic Communications LLC is guided by Justin Breen, who has 20+ years in the media business, has won dozens of editing and writing awards and is an author of countless viral stories. BrEpic will write clicky stories highlighting you or your business and finding the right pitch for multiple media outlets.As an Assistant Managing Editor, Justin worked with the executive and managing editors daily as part of a team of two other assistant managing editors. He created daily and Sunday content for each newspaper section, with a focus on centerpiece articles for A1. He also helped to create and design content for the company's website. He also collaborated on special projects, preview sections, and communication strategies with the publisher, advertising director, and promotions director. Supervised the picture department, which included four full-time employees and tens of freelance photographers. About BrEpic: BrEpic collaborates with a customer to generate a list of story ideas. BrEpic selects the best and writes stories that are likely to get picked up by mainstream media. After editing the article with BrEpic, the client publishes it on their website and sends the link to BrEpic, which distributes it to local, regional, and national media. If the media is interested in the story, BrEpic connects the client with the media contact, who coordinates interviews with the story subject or subjects. BrEpic keeps track of successful mainstream media placements and shares them on its social media sites, which include Facebook, LinkedIn, Twitter, and Instagram. BrEpic Communications LLC will run your social media sites, write clicky stories that highlight you or your business, and find the right pitch for multiple media outlets! Tweetable Moments:02:19 - "What I have found is that directness eliminates nonsense and attracts greatness."06:06 - "I don't care if ten people are listening, but if they're the right ten people, that's all that matters to me." Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? BrEpic Communications LLC website athttps://www.brepicllc.com/Check out BrEpic Communications
19:3602/12/2022
1395 – Quitting the Cult of Busy with Take it Easy Group’s Tarra Stubbins
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Tarra Stubbins, Founder of Take It Easy Group. Tarra shares her passion for helping start-ups succeed. Drawing on her years of experience as the Rolling Stones' personal executive assistant, she uncovers the secrets of delegation, time management and productivity lessons. Tarra combines these lessons with secret celebrity stories and leaves audiences with the inspiration, tools and strategic support they need to grow sustainably.With her proactive and thoughtful executive assistants, Tara is committed to her clients' success through a strategic partnership system. Their mission is to provide individualized care and the best possible service to companies that want to focus on their top ROI priorities. Key Points from the Episode:What is the Take It Easy Group?What makes them unique than staffing companies may do?About quitting the cult of busy About Tarra Stubbins: Helping others runs in Tarra Stubbins' blood. She has been a personal assistant for over 20 years and still loves every moment. Tarra is often quoted saying she was put on this planet for a reason, and that's to help others succeed.After ten years on the road supporting touring musicians and artists, Tarra established Take It Easy Personal Concierge Inc. in 2007. Tarra has taken the skills she learned on the road and puts them to use to help her customers eliminate their to-do lists on a daily basis.Tarra is extremely passionate about time management and delegation techniques. Very early in her career, she noticed that the celebrities she coached all had specifically detailed delegation and time management systems. She learned that these skills were exactly what helped stars stand out from the crowd and become hugely successful. She teaches individuals and organizations how to make better use of the 24 hours given to them daily, to be more successful and less stressful, through keynote speeches and coaching sessions. Tarra leaves her audience and clients with the inspiration and tools they need to take action and become the rock stars of their own careers.Tarra is a respected media spokesperson and keynote speaker. She has been featured on many prominent media outlets. Tarra shared her sought-after keynote with an international audience of entrepreneurs and businesses.Tarra is a graduate of Humber College's Film and Television Production Program and holds a Bachelor of Arts in Communications from the University of Western Sydney in Australia. About Take It Easy Group: The Take It Easy Group is a team of experienced executive assistants who help seed and Series A startups scale to success. Their goal is to keep you and your business organized and efficient, so you can focus on growing. Their team of talented executive business partners can help you develop methods and efficiencies that will propel you to success. Tweetable Moments:09:57 - "I learned, one, that I was only going to let the people who appreciated what I was doing take up my time."10:46 - "There is an intuition when starting businesses and being an entrepreneur that we have to just run with things and be our person and be the leader in this space as well." Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Take It Easy Group’s website at <a href="https://www.takeiteasygroup.com/" rel="noopener noreferrer"...
20:4501/12/2022
1394 – Making it Perfect for Ten with Spoke Sciences’ Mandy Lozano
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Mandy Lonzano, Chief Development Officer of Spoke Sciences, Inc. Mandy understands the growing demand for plant-based products, especially in the food and beverage and beauty industries. However, it is common knowledge that these companies face significant industry issues that stem from plant-based compounds. Many have failed to incorporate functional plant-derived ingredients into their water formulations. As a result, solubility, stability and taste issues would arise.Mandy explains how technologies from Spoke Science can create water-dispersible versions of insoluble plant compounds and make them applicable in the food and beverage and beauty industry. She shares their patented portfolio of solutions derived from decades of experience in the formulation of complex pharmaceutical, personal care and food products.Working independently or in collaboration with customers, Mandy and her team of seasoned industry professionals are dedicated to solving solubility issues, adding product benefits and increasing customer satisfaction. They are also working on bio-oriented advances for mental health. Key Points from the Episode:What is Spoke Sciences?Collaborative approach to solving solubility problemsUsing patented platform technologies About Mandy Lonzano: Mandy Lonzano is a seasoned professional with over 15 years of experience in the major manufacturing, consumer goods and retail industries. She is skilled in business strategy, consumer products, sales, retail, management, innovation management, program management, operations and marketing.Mandy Lonzano is fully educated with a bachelor's degree in studio art from the University of Puget Sound and a master's degree in business administration from the Darden School of Business at the University of Virginia. About Spoke Sciences: Spoke Sciences is a technology development company composed of industry veterans with decades of experience formulating complex pharmaceutical, personal care and food products. They provide the most advanced functional ingredients on the market, intelligently formulated to solve problems of solubility, stability and taste. Working independently or jointly with their client, they design solutions to significant industry issues that arise from plant-based compounds. Tweetable Moments:01:57 - "There are many benefits to focusing more on nature and her wisdom."04:17 - "Consumer experience is so critical. We all know that word of mouth is the most important thing." Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Spoke Sciences’ website at https://spokesciences.com/Check out Spoke Sciences on LinkedIn at https://www.linkedin.com/company/spoke-sciences-inc/Check out Mandy Lonzano on LinkedIn https://www.linkedin.com/in/mandylozano/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur.<a...
21:2130/11/2022
1393 – Allowing you to Run Your Business Smoothly with MadeWithLove’s Andreas Creten
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Andreas Creten, Cofounder and CEO of madewithlove. Andreas shares his fascination with software tools that began when he was just 18 years old. As co-founder of madewithlove, he shares some of their successes working with clients – big and small. He also highlights their mission, values and services. In business for over a decade, he is proud to say that they have served many companies around the world. They help build startups from the ground up by covering everything technical: from craftsmanship to building roadmaps - they are the technical voice of their clients. He also says that they not only provide ideas on where to start, but also help manage their tools. Key Points from Episode:The origin storyThe services offered by MadeWithLoveSuccess stories About Andreas Creten: Andreas is founding partner and CEO of madewithlove. Operating as interim CTO or VP of Product Management, he is focused on helping product businesses succeed by pivoting the organization; be user-centric, be able to help employees thrive, and leverage technology in the best way to optimize usability, quality, and speed. About madewithlove: Madewithlove helps its clients to create digital products and build teams that will improve their business. They only work on projects that are at the heart of our client's business. They love challenges; they make their clients shine. They have the brains and the heart to take the most complex projects to the finish line. They can also help with software engineering, product management, managing technical teams, audits, and technical consulting. Tweetable Moments:04:57 - "It's not that they're firing them, but the situation may be that the CTO might take it up wrong and then leave. So we prepare ourselves to step in."08:23 - "Most of the time, people don't know that they have an issue or don't want to share it with the outside world." Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out madewithlove’s website at https://madewithlove.com/Check out madewithlove on LinkedIn at https://www.linkedin.com/company/madewithlove/Check out Andreas Creten on LinkedIn https://www.linkedin.com/in/andreascreten/Check out Andreas Creten on Instagram at https://www.instagram.com/andreascreten/Check out madewithlove on Twitter at https://twitter.com/madewithloveDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is...
11:4929/11/2022
1392 – Getting Motivation from Accomplishment with Bellwether Hub’s Jim Frawley
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Jim Frawley, executive coach, business consultant, speaker and Founder of Bellwether Hub. He is the author of "Adapting in Motion: Finding Your Place in the New Economy" and host of the Bellwether Hub podcast. Jim shares the main objectives of Bellwether, which is above all to help all leaders and entrepreneurs in the financial sector. He has observed over the years that many still lack the knowledge and skills to be successful, so coaching is needed. With his knowledge and skills, Jim has developed a roadmap that will enable businesses to become stronger, more productive and more efficient.Jim also briefly shares the processes they use to build trust through authentic communication. He says a high level of understanding is needed for greater credibility. He also stresses the importance of creating a work environment where people feel safe and well supported. This strategy will help solve many problems related to lack of motivation in the workplace. Key Points from the Episode:What is Bellwether?Importance of communication for business leadersRoadmap to improve lack of motivation in the workplaceThe key to authentic communication About Jim Frawley: Jim is the founder of Bellwether, an executive development community dedicated to helping individuals and organizations build resilience, adapt to change, and thrive in rapidly changing environments.Jim provides a range of services, including keynote speaking, executive and business coaching, and workshop development and facilitation. He is the author of "Adapting in Motion: Finding Your Place in the New Economy" and host of the Bellwether Hub podcast, creating a library of resources for teams and individuals to continuously grow.He has worked with clients in eight countries and thirty-nine states to date to create and implement change management, corporate training and strategic planning programs, as well as organizational redesigns.Her specialties include executive communications, self-efficacy and accountability, and preparing for change when we don't know what change is coming.Jim has a unique ability to get people to do things they didn't think they could (as evidenced by convincing an Irish cousin to swim in the Hudson River). About Bellwether: Bellwether is for executives or entrepreneurs who recognize they are capable of more. From career development to C-Suite readiness, they co-create a development solution that is both repeatable and sustainable into the future. From workshops to one-on-one coaching, they'll prepare you for where you want to go.At Bellwether, they have strong opinions about how coaches should operate and how coaching relationships are formed. To this end, Bellwether guarantees a successful coaching outcome for all clients who work with us. They believe that coaching engagements are only successful when the client, the organization AND the coach are aligned and held accountable to each other and to the process. Tweetable Moments:04:36 - "Many of them [people in high-pressure roles] aren't told how to...
19:4828/11/2022
1391 – Succeeding as a Founder with Pilot’s Gillian O’Brien
1391 - Succeeding as a Founder with Pilot's Gillian O'Brien
21:1327/11/2022
1390 -How to Reach People with DFY Meetings’ Michael Gardiner
1390 -How to Reach People with DFY Meetings' Michael Gardiner
15:0426/11/2022
1389 – Conflict Resolution in the Workplace with Doug Noll
1389 - Conflict Resolution in the Workplace with Doug Noll
22:4025/11/2022
1388 – Knowing Your Worth with Rocky Mountain Agency’s Ethan Nkana
1388 - Knowing Your Worth with Rocky Mountain Agency's Ethan Nkana
17:0724/11/2022
1387 – Reaching Your Business Goals with G-Spire Group’s Ryan Goral
1387 - Reaching Your Business Goals with G-Spire Group's Ryan Goral
21:1023/11/2022
1386 – Building a Sustainable Business with Ascend Ecom’s Will Basta
1386 - Building a Sustainable Business with Ascend Ecom's Will Basta
20:5922/11/2022
1385 – Creating Positive Emotions with Rachel Jimenez
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Digital Creator, Writer, & Blogger of Money Hacking Mama, Rachel Jimenez. Rachel uses her website to teach people about money hacks and productivity hacks. A solid background in psychology makes her the right person to talk to about how a mental mindset affects an organization's success. On this matter, she emphasized that one of the foundations of any successful business is having the grit to stick around and not giving up when the going gets tough. Rachel also shared tips on getting into a creative mindset to attract productivity and positive emotion. She said doing something that brings joy is a way of doing it, and taking breaks is crucial for business owners to achieve that level of productivity they're after. Key points from the Episode:Overcoming a bad month with positive emotionsTips on how to get into a creative modWhy is finding balance between stress and productivity important?Principles that help leaders inspire a great work cultureWhat is the effect of relaxation in your organization’s productivity? About Rachel Jimenez: In less than 2 years, Rachel went from working a full-time job she wasn’t passionate about, being a part-time student, raising two young children, and struggling with postpartum depression. She dreamt of starting a business that would allow her to earn an income passively and give her more control of her time and life. Quitting her full-time job, running her own business, making a bigger impact, and easily bringing in over $12,500 a month. Since she started her career, she's helped thousands of women, business owners, and students save time, and money, reduce their stress, achieve their goals and increase their happiness. She's passionate about positive psychology and financial independence and believes successful, happy people can make the world a better place.She's the proud owner of a six-figure Etsy store that only sells digital things. Rachel is also interested in freelance writing and publishing. Personal finance, entrepreneurship, positive psychology, business management, marketing, and SEO are areas of interest and skill. Tweetable Moments:01:58 - "Having that grit and having a strong mental attitude when you're a business owner is so important."03:47 - "A lot of times, we get in this negative cycle when there's a bad month, then we have these negative thoughts that lead to negative emotions that lead to maybe us not taking action because we're demoralized." Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out the Money Hacking Mama website athttps://moneyhackingmama.com/Check out the Money Hacking Mama on Twitter athttps://twitter.com/moneyhackingmomCheck out the Money Hacking Mama on Instagram athttps://instagram.com/moneyhackingmamaCheck out Rachel Jimenez on LinkedIn at <a href="https://www.linkedin.com/in/rachelawjimenez/" rel="noopener noreferrer"...
18:4321/11/2022
1384 – Avoid Messaging Mistakes in Your Marketing with Parker Nash Marketing’s Parker Nash
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Brand Strategist and Founder of Parker Nash Marketing, Parker Nash. Parker works with people who have innovative products and services who are trying to scale or established businesses working to surpass their plateau. He talked about messaging mistakes businesses make that stagnate their business growth. With his long years of working with Nike, he learned that people are more attracted to buying products with identity transformational value than just "products." For businesses to stand out competitors, identifying their unique messaging will help filter out their ideal audiences. Key points from the Episode:How to not be a victim of your own success?Key foundations of branding and marketingHow to use the right words and messaging to attract active customers?4 messaging mistakes businesses make in messagingDisadvantages of being everything to everyone in business About Parker Nash: Parker Nash is an 11-year veteran of Nike where he grew lines of business to more than half a billion in annual revenue. While at Nike, Parker realized what made Nike successful wasn’t their billion-dollar marketing budgets, they were successful because of their relentless consumer focus, their ability to communicate their purpose clearly, and their process to convert customers into passionate fans.While at Nike, he realized the process they used to market and build their brand was something all businesses could do which inspired him to build his own copywriting and marketing agency helping mission driven businesses attract devoted customers.Parker lives and works in Portland, Oregon and does his best to keep up with his wife Melissa, a former 6-time All-American D-1 runner and current product manager at Nike, and their 2-year-old daughter Maddie. He has a BA in Marketing and Finance from the University of Washington About Parker Nash Marketing : Parker Nash Marketing helps great brands find the right words to use in their marketing to attract more customers. With a compelling brand message and marketing plan, businesses will be able to identify and attract new leads easily with a lead generator. This creates an unbreakable relationship by nurturing new customers with an email campaign and increasing sales conversions. Links Mentioned in this Episode:Want to learn more? Check out the Parker Nash website athttp://www.parkertnash.com/http://www.parkertnash.com/boostCheck out Parker Nash on LinkedIn athttps://www.linkedin.com/in/-parkernash/Check out Parker Nash on Instagram athttps://www.instagram.com/parker_nash_/Check out Parker Nash on Email [email protected]’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you.<a href="https://upmyinfluence.com/b2b" rel="noopener...
21:5620/11/2022
1383 – Building Human to Human Relationships with Fabi Paolini
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Brand and Marketing Strategist, Fabi Paolini. Fabi helps coaches, consultants, experts, and online business owners upgrade their messages and create or upgrade their brands. She emphasized that positioning the message businesses want to put out will help attract ready-to-invest high-ticket clients. With the world changing so much, she said people want to connect with people more than with just a corporate entity. According to her, integrating your personality and experiences and humanizing your brand will make you stand out from the saturated market and be a premium brand. Key Points from the Episode:Why is it important to position your business verbally and visually?The advantage of Human to human approachTips on connecting with your ideal audienceTips on how to bring out your unique value propositionHow to position yourself as a premium brand? About Fabi Paolini: Fabi likes to describe herself as a relentless action taker, and she is not exaggerating. It's this willingness to get going, show up, and jump in the ring that has propelled her to go from struggling entrepreneur to thriving multiple six-figure business owner making her first $500K in a matter of 18 months. Her signature framework, the Brand Strategy Pyramid Methodology, is designed to generate massive breakthroughs by harnessing the power of intentional and disruptive brand positioning - the same principles she used to create a radical before and after in her business and life. An immigrant from Venezuela who landed in the U.S. in 2016 pregnant with her first baby and with absolutely no contacts, leads, or online business presence, Fabi knows what it's like to start from scratch, face your fears and make it work. Her 14+ years of branding experience includes work for global brands such as Heinz, Smirnoff, and Johnnie Walker, among others. She holds a B.A. in advertising and graphic design from the University of Miami and an MBA from the internationally renowned business school IESA. Tweetable Moments:04:38 - "The world is shifting because of how social media works and because of the access that we have to people. People want to connect with people."07:56 - "It's about how you can connect with your people, and you can't connect with your people if you're hiding behind a brand." Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out the Fabi Paolini website athttps://www.fabipaolini.com/fabi-paolini/Check out Fabi Paolini coaching on LinkedIn at https://www.linkedin.com/company/fabi-paolini-coaching/Check out Fabi Paolini on LinkedIn at https://www.linkedin.com/in/fabipaolini/Check out Fabi Paolini on Instagram at https://instagram.com/fabipaoliniCheck out Fabi Paolini on Facebook at https://facebook.com/fabipaoliniCheck out Fabi Paolini on Twitter at<a...
20:3219/11/2022
1382 – Making Money Ethically from Real Estate with Bronson Hill
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Managing Member of Bronson Equity, Bronson Hill. Bronson Equity helps professionals and business owners reduce taxes and achieve passive income where they don’t have to manage their own property or leasing. Bronson talked about how he started in and shared that they put more emphasis on raising awareness and creating momentum for individuals to attain financial freedom. He also talked about the importance of knowing what kind of investor a person is when investing and using inflation as a leverage to reap in more investment profits. Key Points from the Episode:Why do syndication deals make so much sense for investors?What’s the number rule #1 in investing?Benefits of Syndication as an investment About Bronson Hill: Bronson is an accomplished real estate investor with over 15 years of experience. His passion is helping others to become financially free to discover and pursue their purpose. He is the author of The Single Best Investment Strategy During (and After) a Pandemic. Bronson can educate your audience on why passively investing in apartment buildings is the best investment there is, why it beats the stock market, and even investing in single family homes. The higher returns, lower risk, tax advantages, and truly passive investing are a few things that make it more desirable for the stock market. Bronson is currently a general partner in over 800 multifamily units worth $60M and has personally raised $15M for real estate deals. He understands the needs and desires of investors, having had over 1000 personal phone calls with investors, gaining a great understanding of individuals' questions and goals. Bronson is the host of a large multifamily meetup in Pasadena, CA called FIBI Pasadena Multifamily. He has been interviewed on numerous podcasts and has co-hosted Michael Blank on his podcast. He is a regular contributor to Bigger Pockets, YouTube, and other platforms. About Bronson Equity: Bronson Equity helps individuals, business owners and professionals to become financially free through investing in apartment buildings. We provide education, resources, and opportunities for investors to be involved in upcoming investment opportunities. Tweetable Moments:04:56 - "People don't want information, they want transformation."07:21 - "When you think about market saturation, at the end of the day, what's going to make you stand out are those personality differences, the stories, the anecdotes, and the things that only you can bring to the table." Links Mentioned in this Episode:Want to learn more? Check out the Bronson Equity website at https://bronsonequity.com/Check out Bronson Equity on LinkedIn at https://www.linkedin.com/company/bronson-equity/Check out Bronson Hill on LinkedIn at https://www.linkedin.com/in/bronson-hill-b4843910/Check out Bronson Hill on Twitter at https://twitter.com/BronsonHill6Check out Bronson Hill on Facebook at <a href="https://www.facebook.com/bronson.hill.37" rel="noopener noreferrer"...
16:4018/11/2022
1381 – Becoming the Best Version of Yourself Effortlessly with Quality Mind Global’s Rich Maloney
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks with Rich Maloney, Founder and CEO of Quality Mind Global. Rich Maloney shares the mission and vision of Quality Mind Global, which he built to be an online group coaching designed for anyone who wants to become the best version of themselves. With a team of 30 licensed professionals serving clients in over 50 countries, Rich and his team apply different processes and methodologies to see positive change happen.Rich believes that thoughts are very powerful because they fuel our emotions. He mentions that although they serve different people from different walks of life, most of their clients are high profile artists who are under extreme pressure, suffering from depression, anxiety and panic attacks. They believe that from their 12-week program, their clients can begin to control their thoughts and behaviors and create positive change.According to Rich, one of the key ingredients to achieving growth and self-discovery is discovering your goals and desires. He believes that each of us has a guidance system, and all it takes is trusting our inner selves to achieve that goal, and with a healthy mind, one can build and make the right choices. Key Points from this Episode:What is Quality Mind Global?The difference between knowledge and wisdomUnderstanding the power of contrastHow quickly can improvements be observed? About Rich Maloney: Rich Maloney is the founder and CEO of Quality Mind Global (QMG), a leading international mental wellness coaching and licensing company with over 1000 clients in dozens of countries, and 30 licensed QMG Mind Mentors from 8 countries.Rich was also the founder of Engage & Grow Global, the #1 employee engagement licensing company in the world. Rich and his team trained and licensed over 700+ Employee Engagement coaches from 35 countries over a 4-year period. Rich has since successfully sold out to a US company to focus on building out QMG to be the #1 mental well-being subscription-based coaching and training company.Richard has been a headline speaker at many industry conferences and events, and he has spoken in 15 countries with audiences of 1200+.He is also the co-founder of Blokes United, a 24,000-strong men’s Facebook support group. (other founders are AFL stars Barry Hall and Shaun Higgins.)He is the author of four books:1. The Minds of Winning Teams: Creating Team Success Through Engagement & Culture,2. Injury-Free: Mental Training For Elite Athletes,3. Engage & Grow: 6 Steps To Building Highly Engaged Teams (co-author)4. Stress-Free: How To Thrive Under Pressure In Unprecedented Times.Rich was also recognized as a finalist in 2016, 2017, and 2018 Australian Optus Business Awards as Business Leader of the Year and Export Business of the Year and was a finalist for the 2017 Telstra Victorian Micro Business of the Year.Rich has been associated with seven elite Australian sports organizations:• Western Bulldogs Football Club (AFL)• Fremantle Football Club (AFL)• St Kilda Football Club (AFL)•...
21:2717/11/2022
1380 – Finding Strategies for Your Business with Pamela Wilson
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks with Digital Marketing Consultant and Executive Coach, Pamela Wilson. Pamela has over 30 years of experience working with business owners and helping them use all available digital tactics to create strategies that work. Her mission is to provide strategies to the marketing team and help them fulfill their roles so that they can be really good at what they do and implement their work at a very high level.Pamela is aware of the different marketing strategies being shared on the internet these days, but stressed the importance of proven marketing tactics to ensure they work for your business. She also shared some tips on how to use data to get qualified leads. In her example, she helps companies maximize their digital platforms through content creation and social media marketing for data. She also stresses the importance of group collaboration to make sure they have the right strategies in place to make everything work as planned.As a thought leader herself, Pamela advises that to attract more audience for your niche, you need to consistently deliver valuable, high-level information to your customers. Key Points from this Episode:How to find the right marketing strategies that will work for your businessUse data to better manage your marketingUse digital platforms to get qualified leadsSales and Marketing Trends About Pamela Wilson: Pamela Wilson coaches people in mid-career to build profitable online businesses. She’s an online educator, author, keynote speaker, and founder of PamelaWilson.com.Pamela is the author of two books: Master Content Marketing and Master Content Strategy, and the creator and head coach for The Offer Accelerator, The BIG League, The Content Lab, and The Image Lab. Tweetable Moments:04:01 - "It does start by looking at your data. So you try different things, but then you actually take the time to look at the data that those things have produced to see what your audience and what your customers are responding to."07:32 - "We're using all of their digital platforms to make sure that we're educating people, we're positioning the business with some thought leadership type content, and we're making them really like industry leaders that people want to work with." Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Pamela Wilson’s website at https://www.pamelawilson.com/Check out Pamela Wilson on LinkedIn at https://www.linkedin.com/in/pamelaiwilson/Check out Pamela Wilson on Instagram at https://www.instagram.com/pamela_wilson/Check out Pamela Wilson on Facebook at <a...
17:0216/11/2022
1379 – Having More Empathy with Per Sjofors
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks with Per Sjofors, famed author of The Price Whisperer: A Holistic Approach to Pricing Power and CEO and Founder of Sjofors & Partners Inc. Sjofors shared his education, work experience, and expertise in creating the right pricing strategy for a specific niche, and found that many companies underpriced. Drawing on experiences and proven pricing strategies, he shared how the process he has developed over the years could answer questions about pricing. This includes what the market is willing to pay for a product or service, accurately forecasting sales volume and revenue, and using data to set the right price.Sjofors also discussed its strategies and process on how to derive prices. Over the years, he has shared his observations that some companies set their price based on different factors, such as competitor prices and market price, which are often pure guesswork. He pointed out that using data obtained from pricing experiments will help identify the fair price the market is willing to pay for that product or service. Asked about the pricing of a product or service, he stressed that it must result from an expectation of quality or profit. Key Points from the Episode:Strategies for pricing your product or serviceUnderpricing vs OverpricingAttract the right market audience to increase sales and revenue About Per Sjofors: Per Sjöfors is the founder and CEO of Sjöfors & Partners Inc, Los Angeles. He has used pricing as leverage to turnaround several European and US companies during his 25 years of executive management experience. Per thinks what business schools teach about pricing is too abstract for leaders to act on and is on a mission to make pricing practical and actionable.Per has a unique appreciation for the importance of optimal pricing and brings with him his international experience of pricing practices from a global perspective. He has helped over 600 clients dramatically increase their sales and profits by providing an understanding of how pricing affects sales volume, adding billions to their bottom line. About Sjofors & Partners: Since 2008, the dedicated people behind Sjöfors & Partners have worked tirelessly in helping hundreds of companies worldwide (soon to be about the top of the one thousand mark) to significantly increase their sales growth and profit margin by helping them gain a better understanding of how everything they "do" in their business will affect their sales volume and pricing power.In the mid-1980s, its founder, while CEO of his first company, Per Sjöfors, developed an interest in understanding how the particularities of pricing fit into a company's growth and margins and began experimenting in the companies he ran. Per discovered that business school teachings about pricing were too academic and theoretical. Pricing was discussed as a separate activity, completely detached and devoid of how it impacts the rest of a specific business when in fact, customer targeting, product and/or service features, marketing channels and messages, sales channels and methods, and price all interact together. Spurred on by this discovery, Per meticulously developed a process in which it is possible to use an original and proprietary online market research method that expertly predicts sales volumes at different prices for each aspect of a company's operation.Sjöfors & Partners still uses this process to this day, more developed and refined, of course. They use this data specifically to understand how sales...
20:1015/11/2022
1378 – Creating Freedom of Time with Impact Wealth Builders’ Saket Jain
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks to Saket Jain, CEO and Founder of Impact Wealth Builders. Saket Jain shares his passion for entrepreneurship as well as creating an impact on society. He believes that making money and giving back to the community co-exist, which is why he created Impact Wealth Builders.As an American immigrant from India, Saket shared his personal experiences of making money in the land of opportunity, but then wasted precious time for what really matters. He had observed over the years how many people are busy making money but have lost the true meaning of life. The mission of Impact Wealth Builders is to give people time back while helping them achieve financial independence.Saket added that if businesses are clear with their mission, not only do they make money, but they can also give back to the community. As someone who considers themselves a socially-minded investor, Saket and his team want to ensure that the investments they make are aligned with their passion and that together they will create social impact. They believe less in the investment thesis and more in building a community of investors. Key Points from this Episode:What Impact Wealth Builders is all aboutAdvantages of joining an Investor ClubWhat it means to be a socially-minded investor About Saket Jain: #1 Bestselling author, real estate investor, syndicator, tech enthusiast and philanthropist, Saket Jain is the Founder and CEO of Impact Wealth Builders. He has over 15+ years of experience in real estate investing. Over the last 5 years, Saket has taken a particular interest in class B/C multifamily apartments in markets that have strong fundamentals. Along with his partners, Saket has built a portfolio of over 2000 units totaling $200M in assets across several US markets; the portfolio has consistently achieved double digit returns. Additionally, Saket has committed his resources towards educating underprivileged kids, enabling them to join the next generation of wealth builders.In addition to investing, Saket currently serves as a Business Operations leader at Airbnb Headquarters. Prior to that, Saket, in his role as a business consultant built, launched and led profitable new ventures in the technology and financial sectors.Saket earned his MBA at Columbia Business School, and achieved his Bachelor in Engineering at IIT, India. When he is not working, Saket loves to spend time with his wife of 19 years and 2 daughters. About Impact Wealth Builders: It is Impact Wealth Builders' mission to deliver high returns to socially minded investors and empower the next generation of wealth builders. The organization's core belief is that a true Wealth Builder is interested in growing personal wealth, building family legacies and uplifting communities. They partner with investors on cash flow multi-family apartments to diversify their portfolio and allow them to be part of supporting a greater cause – uplifting underprivileged children through education. While their investors will have the option to redirect a portion of their distributions to the cause, Impact Wealth Builders has pledged a portion of all our profits to charities that support the cause. Tweetable Moments:07:55 - "Multifamily is one of the most resilient asset class that's available."08:24 - "With where the inflation is going right now, you want to be in the hard asset. You do not wanna be in the stock market." Apply to be a Guest on The Thoughtful Entrepreneur: <a href="https://go.upmyinfluence.com/podcast-guest" rel="noopener noreferrer"...
19:0714/11/2022
1377 – Using Failure as Experience with Sales Hive’s Brendan Burnett
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks to Brendan Burnett, CEO and Founder of SalesHive. Brendan Burnett shares his incredible solution for supporting the entire business sales development cycle. He understood that hiring an inside sales development team is both large and expensive, which explains the concept behind SalesHive.Brendan highlighted his 6 years of experience in the industry which would be a huge factor in determining what works best in a particular market, including his knowledge of what type of technology (old or new) to consider. Brendan also outlined some key points on how to know when a company is ready to outsource sales systems and development. And when it comes to hiring a sales development representative, Brendan recommends one with years of experience in this specialized field. Key Points from the Episode:Overview of what SalesHive doThe services and benefits that SalesHive provideWhat is working well in lead generation right now About Brendan Burnett: Brendan grew up in Washington, D.C. and graduated from the Leeds School of Business at the University of Colorado. He currently lives in Cabo San Lucas with his wife and one year old son where he enjoys sport fishing and surfing the local surf spots. He is the CEO and owner of SalesHive.com, a sales development outsourcing company that books sales meetings for more than 200+ B2B technology and service companies. Since starting SalesHive in 2016, he has bootstrapped the company to over 300 fully remote employees and grown the company to over $15 Million in annual sales. About SalesHive: SalesHive's mission is to make scaling outbound lead generation services easy and affordable. Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining a highly experienced team and groundbreaking proprietary technology, they’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.In addition, SalesHive was built on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Their system is to provide a unique approach that delivers real results with the assurance of total transparency, flexible month-to-month contacts, and flat-rate pricing. Tweetable Moments:06:48 - "There's just an incredible ecosystem behind sales development. It's great, but paralyzing."11:51 - "SEO's the gift that keeps on giving. Once you kind of start hitting the top of those Google search results, it can be really fruitful." Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out SalesHive website at https://saleshive.com/Check out Brendan Burnett on LinkedIn at https://www.linkedin.com/in/brendanburnett/Check out SalesHive on LinkedIn at https://www.linkedin.com/company/saleshive/Check out Bredan Burnett on Instagram at <a href="https://www.instagram.com/brendanburnett/" rel="noopener...
24:3313/11/2022
1376 – Opening the Front Door for Entrepreneurs with Nashville Entrepreneur Center’s Jane Allen
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks to Jane Allen, CEO of The Nashville Entrepreneur Center. Jane Allen shared the benefits of being part of a community of entrepreneurs, who will be there not only for networking purposes, but also to mentor you and help you sort things through the various stages of business development. According to her, getting connected with entrepreneurs will allow business owners to have access to a wide variety of resources they need and open more doors of opportunity for success.Jane also added that with the challenges business owners are facing these days, with the ongoing pandemic and economic recession, being part of an advisor network is crucial so you can have people sharing the same insights that can help you think things through and decide what best actions to take next. She viewed business owners as problem solvers who have a huge impact on society, and by being part of an entrepreneur circle, business owners can continue to learn and make a difference. Key Points from the Episode:What The Nashville Entrepreneur Center doMarket trends that every business owner need to be aware ofThe impact of entrepreneur centers to the economy About Jane Allen: Jane Allen is the fourth CEO in the history of the The Nashville Entrepreneur Center, which is often viewed as the epicenter of Nashville's recent entrepreneurial boom. A former attorney, Allen started Counsel on Call in 2000 and grew it into a national business now known as Legility, where she is still a board member, according to the release. Since stepping down as CEO in 2016, Allen has cofounded a handbag company named Hanner Clarke. About The Nashville Entrepreneur Center: Founded in 2010, the mission of the Nashville Entrepreneur Center is to connect entrepreneurs with essential resources to create, launch and grow businesses. Proud to be stewards of Nashville's entrepreneurial legacy, they raise the voices of entrepreneurs and tell stories that celebrate how they improve our world and teach others while giving back, maintaining the cycle of entrepreneurship by life. Tweetable Moments:04:22 - "Founders really need to do themselves a favor and take time."07:51 - "I think it's critical as we as a country continue to look at innovation and moving forward and how we're going to continue to bring innovative solutions to both consumers and businesses." Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out The Nashville Entrepreneur Center’s website at https://www.ec.co/Check out Jane Allen on LinkedIn at https://www.linkedin.com/in/jane-h-allen/Check out The Nashville Entrepreneur Center on LinkedIn at https://www.linkedin.com/company/nashville-entrepreneur-center/Check out The Nashville Entrepreneur Center on Facebook at https://www.facebook.com/NashvilleEntrepreneurCenter Don’t forget to...
18:3812/11/2022
1375 – Just Ask Your Audience with The SMART Blueprint’s Adam Lyons
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks to Adam Lyons, CEO and Founder of The SMART Blueprint. Adam Lyons shared his passion for entrepreneurship and explained the concept behind The SMART Blueprint, which stands for Staff, Marketing, Audience, Revenue, Testimonials. It is a blueprint designed to help business owners increase their revenue by maximizing the lifetime revenue they generate from their customers to continuously serve their needs.Adam also highlighted the importance of distinguishing between the different needs of their target audience and realizing that they vary from time to time. According to him, the system they developed has helped many business owners identify what to develop next. By diving deeper into the heart and mind of your most important customers, you can have a better understanding of what it is that you should be doing next and grow your company significantly. Key Points from the Episode:What does S.M.A.R.T stand for?The objectives of The Smart BlueprintThe importance of maximizing lifetime value through proper resource management About Adam Lyons: Adam Lyons has boosted the revenue for experts in over 1,900+ small businesses since launching The S.M.A.R.T Blueprint in 2020. Many of Lyons’ customers came to him during the rough times of 2020, (like the Dungeons and Dragons Shop in Bastrop, Texas, which grew by 36,000% in the middle of the pandemic!)Beyond his own portfolio of growing companies, Lyons is an advisor for over 500 brands and experts across the U.S. and Canada. Lyons has been featured on CNN, MSNBC, Business Insider, The Today Show, Forbes, the Daily Mail and the NY Post. He has been awarded two different ‘Wicked Smaht’ awards due to his innovative business strategies and multiple two-comma club awards. Companies he has worked with include PepsiCo, Nike, Nescafé, Discovery Digital Networks and many smaller brands.Lyons also created and developed his outside-the-box business system out of frustration that fake experts with good marketing were making more revenue and profit than REAL experts. He first used his knowledge to grow his own personal expertise into a 7-figure-a-year business, before the requests from other experts started coming in.Today, Lyons lives on a ranch in Texas with his wife and their five children where he helps hundreds of experts boost their revenue each year to compete with all the fake wannabes flooding our screens, through the use of customer insight reports, S.M.A.R.T. Upsells, and the S.M.A.R.T. Blueprint. About The SMART Blueprint: The S.M.A.R.T Blueprint stands for Staff, Marketing, Audience, Revenue and Testimonials. It is a 5-step surefire process for helping experts uncover new revenue through customer insight reports, customer avatar analytics, revenue prediction, product testing and market research, ultimately allowing their businesses to generate additional revenue without new leads. Tweetable Moments:01:28 - "Resource management and logistics is the key to a successful business."03:50 - "Business owners are still not capitalizing on their resources inside their company, uh, with the lifeblood of the company, which is their customers." Apply to be a Guest on The Thoughtful Entrepreneur:https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out The S.M.A.R.T Blueprint’s website at <a href="https://thesmartblueprint.com/" rel="noopener noreferrer"...
18:0311/11/2022
1374 – Be Bright, Be Clear, Be Gone with George Morris
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks to George Morris, a Scaling Up business coach at gmorris.com.
George Morris works closely with CEOs, Founders, Chairman and the executive management team from all spectrum to ensure they work together, build great working relationships with each other and are aligned with their goals. Understanding the different stages of business development and common pitfalls companies often face, including differences in team member personalities and abilities, George's goal is to help companies clearly define their expectations and parameters so that trust within the organization grows.
Additionally, George also noted the importance of considering certain personality types in relation to leadership roles in business. According to him, although personality tests are excellent, they often provide no value unless they are scientifically based tools. These types of tests can help you understand how a person thinks and moves in the world. As an expert in his field, he can help identify which personality traits work best together and which don't to create a more synergistic team dynamic.
Key Points from the Episode:
The importance of aligning management teams with business objectives
What does engagement typically look like
Types of personality vs different roles in the company
About George Morris:
George Morris actively worked alongside CEOs of multi-million dollar companies to scale their business using the Scaling Up framework, while also giving back to and supporting the next generation of purpose-driven entrepreneurs. His job, as a Scaling Up Coach, is to reduce complexity within an organization. Less complexity means more efficiency, profits, happiness and agility.
George is a father of two who lives just outside of Boulder, Colorado and actively travels, camps, hikes and mountain bikes.
About George Morris: Scaling Up Business Coaching:
Through the use of the scaling methodology, companies can align with a clear vision, goals, meeting structure, and reporting. It aims to provide tools for growth and alignment to accelerate the ability to do business. Many companies scale 5 to 10 times in five years using this methodology. More than 80,000 companies worldwide use Scaling Up to create competitive advantage, guided by a clear path and great metrics to guide effort.
Tweetable Moments:
03:28 - "When you hit a plateau, you're usually hitting some kind of problem around delegation, accountability and alignment."
09:18 - "I think with personality tests, they're a great tool. They can also be a really dangerous tool if not used appropriately."
Apply to be a Guest on The Thoughtful Entrepreneur:
https://go.upmyinfluence.com/podcast-guest
Links Mentioned in this Episode:
Want to learn more? Check out George Morris’ website at https://gmorris.com/
Check out George Morris on LinkedIn at https://www.linkedin.com/in/geomorris/
Check out George Morris on Instagram at https://www.instagram.com/gmorris/
Check out George Morris: Scaling Up Business Coaching on Facebook at https://www.facebook.com/scalingupgmorris/
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
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16:3610/11/2022
1373 – Always Be at the Front of the Line with Speakertunity’s Jackie Lapin
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Jackie Lapin, Founder of SpeakerTunity.
It is Jackie Lapin’s expertise to help great leaders get booked for speaking engagements, radio shows, podcasts, virtual summits, virtual networking events and conferences in the fastest and easiest way possible. She explained what their services entail, including going out there to find leads for their clients, doing tons and tons of research that might as well take so much time, creating training programs, and providing the tools their customers need in the process. Their mission, as Jackie points out, is to make life easier for their customers.
Much like Jackie, she understands how difficult it can be to land an opportunity at big events, but in this episode, she provided some helpful tips and best practices on how to easily navigate the application process and increase your chances of being booked as a speaker. According to her, it is important not only to find your prospects, but also to establish good relationships with them for future partnerships.
When asked for tips on how to stand out at conferences, she shared based on her experience and working with people, to always be clear to your audience that you're there to help. A transformative message is better than credentials, as she pointed out.
Key Points from this Episode:
The different services that Speakertunity provides to its clients
Best practices to increase the chances of being booked
Tips for Speakers to Stand Out Among Applicants
How are you selected for TEDEx discussions?
About Jackie Lapin:
Jackie Lapin has been a lifelong pioneer and innovator. Her current role as founder of SpeakerTunity®, the Speaker & Leader Resource Company, and leading expert on getting booked to deliver your message on multiple platforms, is the most recent evidence of her instinct for identifying and filling an evident need…and blazing new pathways.
Her pioneering spirit began with her award-winner career as one of the first women sportswriters in America, which ultimately led her to create one of the largest and most successful sports/special events/cable TV PR agencies for 20 years with a world-class client list.
After writing two international bestselling books, The Art of Conscious Creation: How You Can Transform the World and Practical Conscious Creation: Daily Techniques to Manifest Your Desires, Jackie experienced a profound shift to help other changemakers with life-changing books and platforms to reach new audiences through radio/podcast tours.
About SpeakerTunity:
SpeakerTunity® is poised to be the hub for all leaders and entrepreneurs who want easier ways to get booked on more stages faster and with greater impact.
Tweetable Moments:
05:16 - "When you have an opportunity to submit to an, an actual human being, then you wanna start trying to stay in touch with them, reach out, see and see how things are unfolding."
08:20 - "When you're pitching yourself, you always make it clear that you're there to be of service."
Apply to be a Guest on The Thoughtful Entrepreneur:
https://go.upmyinfluence.com/podcast-guest
Links Mentioned in this Episode:
Want to learn more? Check out SpeakerTunity website at <a href="https://speakertunity.com/" target="_blank" rel="noopener...
18:1809/11/2022