Shoeless Craig Magrum starts with describing a first in his Real Estate Media Career. And then he and Todd dive into an important topic as you look to scale your business up: Developing leaders in your business. Why should you develop leaders? How do you develop leaders? And how do you let go of things you've done previously and put your trust in the people you've developed? Leadership Books & Resources mentioned in this episode (not sponsored or affiliate links!): The E-Myth: https://a.co/d/111Gdgd Leadership and Self-Deception, Fourth Edition: Getting out of the Box - https://a.co/d/aSd4mPT John Maxwell Leadership Resources: https://www.maxwellleadership.com/ Chapter Timestamps: 0:00 Episode Open 01:17 A First for Craig 06:30 Spiro Updates 09:27 Developing Leaders in your Business 40:05 Episode Wrap-up

This episode Todd and Craig dive into what it takes to be the Chief Financial Officer (CFO) of your company/business! We all LOVE number crunching, right? (Well, some do). What does it take for someone to understand and move into the role of a CFO? Why do you need to be a CFO? Is it hard? Listen in for some great insight on the critical need to understand your financials and stay on top of them. Chapter Timestamps 0:00 Episode Open 01:58 Spiro Updates 05:53 Industry Conferences 07:15 The Foundations of Scaling 57:55 Episode Wrap Up

In the beginning of starting a business, especially when you're younger, you'd trade all the time in the world for money. However, as you grow older, you'd trade all the money in the world for time. So what's the balance between time and money for you in scaling your business? Craig and Todd discuss some fundamental questions you need to ask yourself as you grow your real estate photography & videography business. Chapter Timestamps 0:00 Episode Open 01:58 Spiro Updates 05:53 Industry Conferences 07:15 The Foundations of Scaling 57:55 Episode Wrap Up

Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the success of your business, but how much you enjoy the work and business you have as well. In this second part of a 2 episode series, Todd & Craig talk about how to attract great clients to your Real Estate Media business, and how to retain them as long as possible as well • Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239 • Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: [email protected]. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern. • Looking for Tutorials on how to use the Spiro Software Platform? Be sure to visit: Spiro Software Tutorial Resources: https://support.spiro.media/en/ Chapter Timestamps 0:00 Episode Open 01:35 Spiro Updates 06:07 Real Estate Media Industry Conferences 07:52 Spiro Summit? 11:02 Attracting Good Clients 47:22 Episode Wrap-up

Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the success of your business, but how much you enjoy the work and business you have as well.  In this first part of a 2 episode series, Todd & Craig talk about how to attract great team members to your Real Estate Media business, and how to retain them as long as possible as well.  Be sure to listen next week for Part Two:  How to Attract Great Clients to Your Business! Did you miss Todd's "Workflows & Tasks" Tutorial Live Video? You can go back and watch it here!  Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239 Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: [email protected]. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern. Looking for Tutorials on how to use the Spiro Software Platform? Be sure to visit:  Spiro Software Tutorial Resources:  https://support.spiro.media/en/   Chapter Timestamps 0:00 Episode Open 01:38 What Does Your Business Need? 03:22 Todd Teaches Tasks & Workflows Info 04:46 Spiro Updates 05:54 How to Submit Feedback on Spiro 06:45 Todd’s Tech Talks Info 08:18 How to Access Spiro Software Tutorials 10:10 Spiro Demo Info 13:10 How to Attract Good Employees & Contractors 46:37 Episode Wrap-up

It's that time of year (in many parts of the world) where your volume of shoots can slow down. What do you do with that extra time? When your day isn't structured by being full with appointments, how do you keep your business moving forward? Todd and Craig discuss the importance of building consistency into your work day, and into your slower season. How can consistency in your actions and calendar propel your business forward, even when you don't have paid shoots? Conference Information: PMRE Conference: https://www.pmreconference.com/ REPP Conference: https://repplaunch.com/repp2024 Did you miss Todd's "Workflows & Tasks" Tutorial Live Video? You can go back and watch it here.  Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239 Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: [email protected]. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern. "The Pumpkin Plan" Book mentioned by Todd: https://a.co/d/dhmR8oR Chapter Timestamps: 00:00 Episode Open 02:44 Conference Info 05:28 Tasks & Workflows Special Training Info 07:19 Tech Talks with Todd Info 07:42 Value your Time 16:30 How Consistency Impacts Your Business 48:29 Episode Wrap-up

It's our 100th Episode of the Spiro Podcast! Thank you to all who watch and listen. It's truly our privilege and honor to be a small part of helping you build your real estate media company! In this Episode, Shannon Landers, Spiro VP of Product joins Todd & Craig to talk about the values and standards used in building a healthy, strong, leading real estate media business. Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239 Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: [email protected]. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern. REPP Conference:  https://repplaunch.com/repp2024 PMRE Conference: https://www.pmreconference.com/   Chapter Timestamps: 00:00 Episode Open 01:53 Spiro Updates 06:50 Tech Talks with Todd Information 07:06 Spiro Demo with Nick Information 07:12 Todd Teaches Workflows & Tasks 08:24 Real Estate Media Conferences 09:26 100th Episode – Values & Standards in Building Your Business 59:20 Episode Wrap-up/Close

Investing in yourself is critically important to the success of your business. It’s easy to want to invest in equipment, social media, editing and the like, but unless you also invest in yourself, you won’t have the personal tools to build a business. One way to invest in yourself is to attend industry conferences where you can learn from industry veterans, gain new ideas and knowledge, network with others in the field and, well, relax and have a little fun as well. Todd and Craig talk this week with Eli Jones, founder of the Real Estate Photography Pro (REPP) Conference. The conference will be November 15th and 16th, 2024 at the Park MGM Hotel & Casino in Las Vegas, NV. To find out more and to register, be sure to check out http://repplaunch.com/repp2024. We hope to see you there! Follow Eli Jones at: Instagram: https://www.instagram.com/itselijones/ YouTube: https://www.youtube.com/@itselijones TikTok: https://www.tiktok.com/@itselijones Facebook: http://facebook.com/itselijones Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239 Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: [email protected]. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern. Chapter Timestamps: 00:00 Episode Open 01:54 Spiro Updates 06:52 Tech Talks with Todd Information 08:41 Spiro Demo with Nick Information 09:59 Investing in Yourself – REPP 2024 Conference 56:20 Episode Wrap-up/Close

We've talked about them before. They're perhaps the quickest way to scale your business and shoot more real estate listings: Broker Deals. This week, Craig shares a story about a Broker Deal he just closed with a new WOW Video Tours Client in the Greater Toledo, OH area. Listen in for an effective way to serve your clients well! Interested in learning more about the PMRE Conference? Check it out at: https://www.pmreconference.com/ Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Group at: https://www.facebook.com/groups/1642242329598239 Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: [email protected]. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern. Chapter Timestamps: 00:00 Episode Open 02:34 Spiro Updates 03:59 Spiro Demo Information 04:16 Tech Talks with Todd Information 05:57 PMRE Conference Information 07:54 A Real Life Broker Deal Story 1:00:30 Episode Wrap up/Closing

"Upselling" can sound like a "dirty" word. It can also sound like a word of opportunity. Craig and Todd discuss what upselling is, when to consult with your clients on other services they may benefit from, and the impact it can have on your business. Interested in some of the resources Todd & Craig mentioned during this episode? Check out: The Air Control App: https://www.aloft.ai/welcome-to-aloft-air-control/ Merge Fleet Information: https://admin.spiro.media/merge-fleet (Create your free Spiro Account at http://spiro.media to access) Want to learn more about Eli Jones' REPP Conference? Visit: http://repplaunch.com/repp2024 Don't miss Todd's Tech Talks in the Spiro Super Users Group at: https://www.facebook.com/groups/1642242329598239 Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern. Chapter Timestamps: 0:00 Episode Open 3:05 Tech Talks with Todd Info 5:14 Spiro Demo Info 8:11 Conference Season Info 12:02 The Power of Upselling 44:40 Episode Wrap up/Closing

This week Todd & Craig answer your questions about the business of real estate media. You all have some great questions, and we're excited to tackle them in this episode. Don't miss the new "Todd's Tech Talks" on the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239 - The 1st and 3rd Thursday of each month at 4:30pm Eastern. Interested in a Zoom Demo of Spiro? Message in your Spiro account (click the pink chat bubble), and get signed up! Demos are every Wednesday at 4:30pm Eastern. Chapter Timestamps: 0:00 Episode Opener 6:18 Spiro Updates 7:57 Tech Talk with Todd Info 9:44 Spiro Zoom Demo Info 11:25 More Updates in Spiro 12:38 Answering Your Questions 51:16 Episode Wrap up/Closing

It's that time of the year again (in most parts of the world) where the seasons are starting to change. School is back in, vacations (holidays for our non-US friends) are mostly over, and at least in the Northern Hemisphere, the temperatures will slowly start to drop. Activity will slow down for many of us. So what happens with your business when you go from shooting, 4 or more shoots a day, to 3 or less a day? How should you spend your time? What should you do to work on your business? How do you make this seasonal transition? To learn more about Spiro, software designed by Real Estate Photographers & Videographers, for Real Estate Photographers & Videographers, visit: http://spiro.media and click "Get Started". To join the Facebook Super Spiro Users Group, visit: https://www.facebook.com/groups/1642242329598239 Interested in "The Ruthless Elimination of Hurry" by John Mark Comer that Todd mentioned he's reading? Check it out at: https://a.co/d/b5Ngzgz Curious about the DISC Personality Assesment? Learn more at: https://www.discprofile.com/what-is-disc Chapter Timestamps: 0:00 Episode Opener 1:42 Spiro Updates 7:11 Spiro Super Users Facebook Group 11:10 Viewer/Listener Question(s) 27:05 The Seasonal Transition 49:57 Episode Close

You can't win them all. Well, you may win them, but you WILL lose some of them at some point. So, what do you do when you lose a client? Craig shares a "loss" this week and how he's handling it. What have you do when you've lost a client? Be sure to leave a comment and share your thoughts and ways of handling losing clients. Want to learn more about Spiro, the real estate photography & videography software platform that can help you manage and scale your business up? Visit http://spiro.media and check it out! Are you looking for tutorials on how to use Spiro? Be sure to click on the "Knowledge Base Link" at http://spiro.media. Interested in joining the Spiro Super Users Group on Facebook? Click here:  https://www.facebook.com/share/g/6kJEnKQUamPjV1zZ/ Interested in the books Craig mentioned in today's episode? Check them out here: (These are NOT affiliate links and Amazon/these authors are not sponsoring the Spiro podcast.) "The 16 Undeniable Laws of Communication" by John Maxwell: https://a.co/d/ca2hN8l "Soundtracks" - Jon Acuff: https://a.co/d/1Di983v "Cleaning Up Your Mental Mess: 5 Simple, Scientifically Proven Steps to Reduce Anxiety, Stress, and Toxic Thinking" - Dr. Caroline Leaf: https://a.co/d/5yOnYR8  

Todd goes solo this week as Craig is out on a busy week of shoots. He'll be discussing two topics to help reinforce your business: More information on client acquisition, and also the value of empathy in today's business environment. Is there room for empathy? Does empathy for clients (and anyone) make you weak? Listen in for more. To learn more about the Spiro Real Estate Business Managment software platform, we invite you to visit: http://spiro.media. Click the "Get Started" button to get your free account set up and signed up for the onboarding video.

So what does it look like to fill the role of both photorapher/videographer, AND business development specialist? How do you balance both roles, and what does each entail? Todd and Craig talk about the hybrid role that many need to fill in their businesses, and when you should hire a person that fills both roles. Do you want to learn more about how to get started with the Spiro Software Platform for your Real Estate Media Business? Visit http://spiro.media and click the "Get Started" button. To learn more about the Pixl CRM Todd mentioned, you can visit: https://www.pixlcrm.com/ (Pixl CRM is NOT a sponsor of the Spiro Podcast). Interested in John Mark Comer's "The Ruthless Elimination of Hurry" book mentioned by Todd & Craig? Find it on Amazon or any local bookseller.

Craig & Todd continue their discussion on critical communication in your real estate media business. This week, they concentrate on how to communicate culture to your team. Culture is critically important to communicating vision, and keeping up morale for your team. Listen in to hear more!

Part of running a business is clear, critical, effective communication with your team. And unfortunately, some of those conversations can be hard and even awkward. So, how do you have those conversations? Todd and Craig discuss techniques and approaches to how to talk with your team and maintain morale and good relationships on the team.

At the beginning of the year we did a few episodes on Goal Setting (see: https://youtu.be/aiH8F-ufVRU?si=e5kuReJGxnBQ5TQJ and also https://youtu.be/-F8LRUxkuw4?si=pjoDWyODnUMM5JNu). Believe it or not, we're already halfway through 2024! So, how are you doing with your goals that you set at the beginning of the year? This is a great time to focus even more on them, or recalibrate if you need to. We invite you to watch and listen as Todd and Craig talk about doing a checkup on your goals! To learn more about Spiro, be sure to visit: https://spiro.media

Todd and Craig wrap up A Photographer's Streamlined Workflow with this episode. What happens after your last shoot of the day? What is your data transfer process? How do you organize your media and rename it? How do you get it to your editors? And finally, how do you get your final, edited media to your clients? To learn more about Spiro and the workflow it can provide you and your business, we invite you to visit: http://spiro.media

We love spotlighting and learning form other owners of Real Estate Visual Marketing companies. This week, we want you to meet Colleen Kydd, who co-owns Three Palms Media from the Ft. Myers, FL area. Colleen has an amazing story of how she and her husband started and continue to grow their business. Join us as we learn from others in our industry!   Be sure to check them out at: https://www.threepalmsmedia.net/

Todd and Craig continue their discussion on a streamlined workflow to help make your shoot day efficient and profitable. To learn more about Spiro or to sign up for your free Spiro account, be sure to visit us at: http://spiro.media

So how exactly does a photographer having a streamlined workflow have an impact on your business. WHAT could/should a streamlined workflow for a real estate photographer or videographer look like? Todd and Craig discuss a photographer's process, gear, and more that makes for an efficient, and profitable shoot day. Want to learn more about the Spiro software platform for real estate photographers and videographers? Check it out at: http://sprio.media. You can sign up for your free account today!

Financials. Accounting. Bookkeeping. Balancing. Budgets. It's not the most exciting aspect of running a business, and yet, maybe it is. The key to a successful real estate media business isn't necessarily how great of a photographer or videographer you are, but, understanding your numbers, profit margins, and how to maintain your financials is critical to ensuring your business can continue. Join Todd this week as he dives into how to be the successful CFO of your real estate media company!

Craig and special guest Steve Musser, Director of Sales & Marketing at WOW Video Tours discuss ways to grow your client acquisition effort. Taking the first step is all you need to start building momentum. Interested in the books mentioned in this episode? Check out: "The Five Levels of Leadership" by John Maxwell The Five Love Languages" by Dr. Gary Chapman Want to learn more about the Spiro Software platform for your real estate media business? Check it out at: http://spiro.media

You've lost a client. Or multiple clients. It can feel like the end of the world. But IS it? Is there a chance you could win them back? Of COURSE there's a chance you could win them back. Todd and Craig discuss strategies and approaches in winning back the relationships you had with previous clients. You won't ever win them ALL back, but you can win some!

Every company has them, including ours: Unhappy Clients. Craig relates a story about an unhappy client he spoke with recently. Will you lose an unhappy client forever? Temporarily? Can you salvage the relationship and address the issue to the customers (and your) satisfaction? Is it the end of the world if (when) you have an unhappy client? Todd and Craig discuss practical ways to address when things go wrong with a customer, and how to not let it completely wreck your psyche. Interested in Spiro's Automated Editing Merge Fleet? Find out more at: https://support.spiro.media/en/collections/6434162-merge-fleet Check out the Spiro Podcast Episode on the Merge Fleet at: https://www.youtube.com/watch?v=Uj-0lEzfZBo Interested in checking out the Spiro Software Platform? Visit us at: http://spiro.media Missed the Live YouTube Video with Todd and Eli Jones discussing how to use Metrics to strengthen your business? Check out the episode here: https://www.youtube.com/watch?v=3vsz39XYgnc  

Todd and Craig answer some real estate photographer and videographer business questions found on Facebook groups. It's a grab bag, a mystery box of topics this week. Listen in to find out more! Want to learn more about Spiro Software? Check it out at: http://spiro.media To learn more about how to use Spiro's automated video editing "Merge Fleet", click here: https://support.spiro.media/en/collections/6434162-merge-fleet   Remote Pilot Study Materials mentioned in the podcast: Remote Pilot Study Guide - https://www.faa.gov/sites/faa.gov/files/regulations_policies/handbooks_manuals/aviation/remote_pilot_study_guide.pdf Airman Certification Standards for Unmanned Aircraft Systems: https://www.faa.gov/sites/faa.gov/files/training_testing/testing/acs/uas_acs.pdf Remote Pilot 101 - http://remotepilot101.com (Spiro Podcast is not sponsored by this training course. Craig used this course to help study for his own Part 107.) Tony & Chelsea Northrup Part 107 Study Guide: https://northrup.photo/free-faa-part-107-suas-drone-certification-study-guide/ Spiro Podcast (YouTube) on Business Insurance (Guest Michael Sarno):  Spiro Podcast Episode on Business Insurance: https://youtu.be/xDJlFqeXuUI?si=A7sKHruPSvHjyy7g WOW Video Tours Getting Ready Guide:  https://www.wowvideotours.com/getting-ready/  

The Spring Market is slowly creeping back for many of us in real estate photography and videography. That means we're busier working in our business, and have less time to work ON our business. So how do we best maximize our time to keep momentum going when you're shifting from business/sales development to shooting/editing/customer service? Todd and Craig discuss some thoughts, ideas and experiences on how to make that transition.   If you have questions about Spiro, want tutorial videos on how various aspects of the software platforms works, and it's features and benefits, be sure to check out the Spiro website at: http://spiro.media

The Spiro Podcast is all about the business of Real Estate Media and Visual Marketing. We love having guests on that share their experiences with you, the listener! This week on this Owner Spotlight Series Episode of the Spiro Podcast, we welcome Ryan Stevens, owner of Real Home Pix in the Dallas/Ft. Worth market. As a former Realtor, Ryan shares his experience with us on real estate media, marketing, and also shares his insights on the recent NAR court case centering on Buyers Agent Commissions. Does this affect our industry? If so, how? Watch/Listen in for more! You can check out Real Home Pix at: http://realhomepix.com

WOW Video Tours Director of Training and Production, Ryan Lieurance, joins Craig on the podcast this week to talk about the mechanics of Spiro's "Merge Fleet", or automated video editing system. From training on how to use it, to how it can increase the efficiency of your real estate media business, we cover a cutting edge technology that has helped WOW Video Tours increase it's efficiency, and lower it's editing overhead.   Helpful Links: iPhone Video Settings Training: https://docs.google.com/document/d/1XzZKvZwh_dS80ls44QFWfKwNG9pbLN4I1wgSqBuE9LU/edit?usp=sharing Merge Fleet Example Video: https://spiro.media/mergefleet/  

Special Guest Michael Burke of the Inside Real Estate Photography YouTube Channel, and owner of Burke MultiMedia, joins Todd & Craig for an Owner Spotlight Series episode. Michael shares his business story, lessons he's learned starting and growing both a Real Estate Media Business and a successful YouTube channel as well. YouTube Channel:  https://www.youtube.com/ @InsideRealEstatePhotography Website: https://www.burkemultimedia.com/realestate Instagram: https://www.instagram.com/insiderealestatephotography

Todd and Craig continue their discussion on goal setting. Tackling a big goal can seem overwhelming, even potentially causing paralysis in moving forward. But breaking down the big goal into much smaller goals can help you take that first step. They discuss Parkinson's Law, and how that can impact going after your goals. What is Parkinson's Law? Watch to find out!

Listing Showcase is a service provided by Showingtime Plus - owned by Zillow. What do you need to know about this as an owner of a Real Estate Media & Visual Marketing company? Should you provide services to help your Realtor Clients utilize Listing Showcase? Our guest, Steve Musser, Director of Sales & Marketing for WOW Video Tours shares what he's discovered.

Have you ever been a sponsor at a Realtor event or trade show? Have you ever set up a booth for your business where potential Realtor clients may stop by? What should your booth look like? What should you have in it? Where should you stand? Craig & Todd will cover these questions and more to help you plan for the most effective and engaging booth you can to win new business. And there may be some discussion of beards and face tattoos as well.  Seriously.

There exists in the business world, the question of pricing. Actually, it's a myriad of questions about pricing. But one of them specifically is whether one should ever discount their pricing. There are a lot of opinions on it. Here's ours, and why. Welcome to the Spiro Podcast! We're glad you joined us in talking about the business of Real Estate Photography, Videography and media.

We know, it's winter in the U.S., not Fall. It's not Pumpkin Season. Or, is it? How do you grow the largest pumpkin? Or, how do you grow the most important part of your business? Listen in for a parable on how to grow your business effectively!

Craig & Todd dive in deeper from last week's episode on Goal Setting, and talk about some practical ways to filter and prioritize the goals that you've written down for your every day life, family and business. Prioritizing your goals will help you check those things off your list, move forward, and really gain momentum!

Welcome to 2024! It's a new year, with lots of new opportunities. But, how are you planning on taking advantage of those opportunities? Have you set your goals for the year? Have you prioritized those goals? Is all this goal setting even going to result in anything? Todd and Craig talk about how to approach goal setting so that you can make forward progress with your business!

In this Episode Craig and Todd wrap up their year in Real Estate Photography for 2023.  They look back over the year for what is working for a REP company in 2023.  

Merry Christmas and Happy New Year from all of us at the Spiro Podcast! This week, Todd and Craig welcome special guest, Eli Jones to the Spiro Podcast. Eli is both the owner of Norman & Young, a successful Real Estate Media Business, as well as the owner of the REPP Team. Eli chats with Todd and Craig about the various phases of growing your real estate photography/videography business. We're each at different phases in our business timelines, so what should we be concentrating on right now at this point in our business?   To connect with Eli: Facebook: https://www.facebook.com/itselijones/ Instagram:  @itselijones  YouTube: http://youtube.com/ @itselijones  TikTok:  @itselijones  Website: http://repplaunch/meeteli

Todd and Craig tackle the most commonly asked questions by you, our listeners!  What activities does your sales team do to generate activity?  Is it NORMAL to have a slow part of the year?  Should you be concerned?  When you hire someone, what position should be the first position you hire?  A hot button issue:  Should you be editing your own photos and video?  Listen in for more!

There are four main ways business owners and leaders make decisions. Knowing what kind of decision making you typically engage in can help you surround yourself with others that can strengthen how you make and execute decisions for your real estate media business. Listen in as Todd and Craig discuss these four decision making approaches for business.

2024 will be here before we know it. Have you started planning and setting your goals for the new year? How do you go about actually achieving those goals? Todd and Craig talk planning and goal setting for the new year. If you don't aim for something, you're sure to hit it!

Todd is out this week for the REPP and PMRE conferences, but Craig is joined by WOW Video Tours VP of Production, Ryan Lieurance. They discuss the impact that a home's readiness has on your day to day business, and what you can do to maximize the chances of a home being photo ready for your scheduled appointment.

It's coming up on that time of year: Showing your clients some vendor love and appreciation. That's right, Christmas gifts! How do you handle showing your clients your appreciation for their business around Christmas time? Should you get each client a gift? A card? How much should you spend? And let's not forget about client sponsorships. We get requests to sponsor all sorts of Broker, Realtor and Board/MLS events. Forming a strategy on how to handle sponsorship requests is critical to effectively marketing your real estate media business! Listen in as Todd & Craig talk about both of these client relationship building activities.

Craig & Todd discuss how Realtors approaching buying their visual marketing.  What can you do to maximize the opportunity to earn more clients, by selling how Realtors buy?  Todd will also share the latest developments with the Spiro Software platform.  

Let's face it, growing your business through a sales effort is necessary. Cold phone calls, coffee meetings, the Instagram method; there's multiple ways to do it. But what about: Office Drop-ins? Todd & Craig discuss what they are, how to do them, and why you should do them.    *Listener warning: There may be some really bad Dad Jokes too.

When seasonal slowdown happens in real estate, what do you do to pivot and continue to grow your business? Todd and Craig discuss strategies and actions you can take when your number of appointments may dip, to continue to move forward in your business.