Studying in Hamburg at the Institute to Graphic Design, Constanze is passionate about creating a brand you love, and want to show off.  She shares the inspiration behind starting her own business after working for medium to large agencies both here in Perth, and in Germany. Tune in to hear her response when Sarah bravely asks, do I need a professional logo now we have Canva? Chatting all things brand identity, from colours to fonts, as well as all the other elements that make up a brand. This episode is for you if you’re wondering what it’s like to work with a graphic designer. You may have been in business for a while, starting to get recognised but don’t feel as though you have all your branding elements in place giving you the confidence to show up where you’d like.   Constanze takes what’s in your head and in your heart and brings it to life, starting by asking a set of specific questions of what you do and don’t like. Whether you’re working with a graphic designer to create a whole new brand, or polish the elements you already have, after working with Constanze you will walk away with your very own style guide which will help you be consistent across all your marketing, so you’re recognised by your ideal clients immediately.   Tune in to hear what you can be thinking about before hiring a graphic designer. Interestingly it’s not just about you. If you’re ready to stand out from the rest, here is where you can connect with Constanze.   Connect with @ckgraphicdesignperth

Alicia settles into her very first podcast interview by sharing how she went from being a qualified teacher to where she is today. So much wisdom shared in this episode when it comes to making sales easy, not sleazy. How as women we’re often reluctant to talk about sales, and money, but we’re very good at building relationships, and making connections with people, seeing how we can help them. Hear Alicia’s simple strategies to reframe our approach to doing sales our way.  Some may surprise you! They chat about the tricks not to miss when you’re getting leads through the door to the importance of nurturing the customers we already have.   Alicia shares some fabulous insights into the things we need to consider when looking at whether our product or service is profitable. Especially when studies show it’s 5 times more expensive to get a new customer. Selling to existing customers has a 60-70% success rate v’s only a 5-20% success rate when you sell to new customers. Only 18% of companies focus on keeping their customers. They also touch on what to factor in when calculating how to make a profit whether you’re selling a service or a product.   If you’ve been feeling a bit of a slump or lack of motivation when it comes to sales, I highly recommend tuning into this episode for some inspiration. You never know where it may lead. If you’d like to connect with Alicia or hear more about her consulting, coaching and training packages to help you build your bank account daily, here is where you’ll find her: https://www.instagram.com/aliciamenkveld/ https://www.facebook.com/SavvyinSmallBusiness https://www.linkedin.com/in/aliciamenkveld/ https://www.Aliciamenkveld.com to download Alicia’s free guide.