In December of last year, we attended the first ever SaaS E[quality] unconference, organised by the Women’s Work Institute and held in Toronto, Canada. In a room of about 100 D&I champions and leaders, we had a day of fascinating stories, provocative ideas and discussions around Diversity and inclusion challenges in SaaS. On the day after the conference, I sat down for a chat with the founders of the Women’s Work Institute, Kristen Liesch and Anna Dewar Gully to hear their thoughts from all the interactions and to lay down some steps for pushing diversity and inclusion forward. A conversation we are bringing to this week's SaaS Revolution Show. Without prior experience in SaaS, Anna and Kristen approached the industry for two very specific reasons. One is that they believe the intersection of services and tech is where the best results can be achieved in terms of fixing diversity issues but also because as they reached out to leaders in different spaces to see if they would be interested in participating in a conference aiming to address this, SaaS was where they saw incredible uptake. Both Anna and Kristen are equality champions but as business strategists, they inherently believe that the topic of Diversity and Inclusion is a business objective above all and it needs to be approached as such. In that, every company should start with Why.   Listen on to learn: What problems SaaS leaders experience when it comes to D&I Why diversity and inclusion remains an unsolved issue How should each business get to a clear Why diversity matters to our business? which will be more effective in bringing improved results Improving the diversity and Inclusion at both SaaStock and SaaS is something we will be putting much more effort in 2019. By our side, we have Zendesk, our Global Diversity and Inclusion partner. We already have started the #TakingStockPledge, and look forward to doing many more initiatives throughout the year so stay tuned. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

The guest on this month's episode of The Struggle is Rory Codrington, founder of WeDelight, a customer rewards platform. His entrepreneurial journey began in 2014 when straight out of college he started the holding company that would become WeDelight. At the time his product was an action sports meetup app. After a couple of years, Rory and his CTO figured the idea wasn’t going to take off so they pivoted to WeDelight. They first operated a pay-as-you-go model and eventually switched to a subscription model. Rory still keeps a screenshot of the first Stripe payment that came through from his first customer, CharlieHR. WeDelight’s go-to-market model was simple. A focus on outbound, mainly done through email and Linkedin and this way he managed to sign some pretty notable clients. Things were trickling along but as he realised not fast enough. It was something very difficult and frustrating to deal with as he was too close to the ground and had been at it for too long to just give up. Eventually, he got a piece of very valuable advice from Ben Gateley, COO and co-founder of CharlieHR how to know it was time to fold, an experience which wasn’t easy but Rory handled with grace. Rory’s story is both inspiring and humble, filled with powerful lessons and we hope you will enjoy listening to it. If you have a story of struggle you would like to share with us, get in touch by emailing [email protected]. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

This is a reply of our most popular episode of 2018, hosting April Dunford. Seven startups. All seven of them acquired. 16 launched products. All 16 of them repositioned. Roles as varied as CEO, CMO and COO. There has never been a dull moment in April Dunford’s career. Throughout all that, she has become the world’s foremost expert on positioning. Improving the context a product creates for its customers became April’s lifelong passion. It’s why she has taken on seemingly very different roles in the various startups and their acquirers she joined. As she puts it, positioning encompasses the entire organisation. Currently, April is working on a book, which she hopes will offer the first scalable methodology for doing positioning right. Listen on to hear: Why so many startups and companies fail at positioning What are the signs you are having a positioning problem How to start fixing your positioning and create the right context for your customers Examples of product repositions April has executed What is the best way to track the effect of repositioning You can watch April's talk from SaaStock18 where she gets into much more details on all of these subjects by getting one of our SaaStock on Demand pack. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

On this short bonus episode, we take you back to our podcast stage at SaaStock18 for a chat with Olivier Pomel, CEO of Datadog. Alex and Olivier talk about how he has been hiring for hypergrowth. Originally French, Olivier moved to the US in 1999. Eight years ago he co-founded Datadog and the journey has been exhilarating and scary in equal measure. Datadog has been doubling its workforce every year and currently employs 800 people. Hiring has been one of Olivier’s main responsibilities and as he says his ability to hire has been the best predictor of future success. Datadog has a 9 figure ARR and has raised 140 million in funding. You will hear more about the founding story of the company, how Olivier has managed to double the workforce each year, how setting a clear focus early on has allowed for this and much more. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

This week’s guest on the SaaS Revolution Show, hailing all the way from Brazil, is Diego Gomes, CEO of content marketing platform and SaaS-enabled marketplace Rock Content. Alex and Diego talk about the content marketing strategy the company has executed for their blog to reach 2 million unique visits and 50K new subscribers each month and help the company on the way to $12mm ARR. An entrepreneur by heart, Diego started Rock Content with two other co-founders, nearly six years ago. At the time they had no idea they were building a SaaS company, what made a subscription-based company successful or who else was building SaaS in Brazil. What they knew was to blog about marketing. Marketers became their core audience. Currently, at $12M in ARR, the company employs 300 people and has been profitable for three years in a row. Listen on to learn: How the customer acquisition strategy is reflected in the content marketing of Rock content What are the pillars of a truly successful content marketing strategy Whether you should be worried about the over saturation of content Diego is one of many speakers we will host at SaaStock LatAm on April 23-25th 2019 in Sao Paulo. He will be joined by Renata Centurión, from Winning by Design who will help you make sales a team sport within the organisation, Lauren Vaccarello, VP Marketing, Box who will share how to do marketing at scale, André Baldini, CEO, Superlógica Tecnologias who will walk you through how to grow 10x in three years and reach profitability and many others. Grab a ticket at a Super Early Bird rate until Friday, December 21st. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

The guest on the second episode of the Struggle is Emeric Ernoult, CEO and Co-founder of social media platform AgoraPulse. On that subset of the show, we aim to tell the part of the SaaS journey often omitted: the struggle to get traction. A struggle which sometimes ends in success but other times in failure. His story of struggle dates back to July of 2000 when as a successful business lawyer, Emeric found first hand a fundamental truth about the human existence - money alone will never make you happy. Earning close to €17,000 euros a month at the age of 27, Emeric was already destined for a comfortable and wealthy life. But his heart said no to that comfortable perspective. Instead, he wanted to build his own company. He started a business on the side with a friend of his. The idea they were working on was a social network, not too different from Facebook which launched 4 years later. But as it can sometimes be the case, for one company and idea to lift off, timing is key. With the dot-com crash about to happen, Emeric and his co-founder had picked the wrong year to start a web business. What has followed are 15 years of playing around with different ideas, going back and forth between his law career and the business, with the struggle never really subsiding, until AgoraPulse began to take shape but it would still take a lot of time to make it work. At times it felt excruciating and Emeric’s personal life would take the toll on this. But he couldn't let it go. This is the story of AgoraPulse: 18 years in the making. To hear more about the early years of AgoraPulse, listen back to the episode we recorded with Emeric in 2016. You can also watch his very candid presentation from SaaStock17. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

On this week’s episode of the SaaS Revolution Show, we take you back to the SaaStock18 stage for a panel on the role of the B2B SaaS CMO. Moderated by Eileen O'Mara, EMEA CMO, it features Heather Zynczak, CMO at Pluralsight, Meagen Eisenberg, CMO at MongoDB, and Ryan Carlson, CMO at Okta. Their insightful conversation covers a large array of topics, on which, sometimes, their opinion differ. From how their companies stay more customer focused, what their marketing tech stack looks, and how they help their teams be on the cutting edge of MarTech all the way to what room there is for branding, creativity, and knowing your own weaknesses. What you will learn from them: What is the best B2B lead generation program How to hire and retain great marketing talent How to think about social media in an industry obsessed with ROI Beyond this panel, during the two days of SaaStock18, we packed a lot of SaaS marketing content. Invaluable advice from April Dunford on how to position products better, Kieran Flanagan explaining how to run growth-minded teams, and David Gerhard telling how to make the brand the biggest revenue generator were just a few of the highly tactical and practical sessions we held. What these speakers and other marketing professionals shared will advise how you think about SaaS marketing and help you implement cutting-edge practices to improve your activities. If you didn’t get a chance to see these and all the other talks at SaaStock18, we have recordings of all of them, which you can binge watch. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In just a couple of weeks, on December 6th, we will be bringing the SaaStock experience all the way to SaaStock Oceania in Sydney. On this week's episode, we bring you another great speaker we will host there - Ashik Ahmed, CEO and CTO of Deputy.  Ashik will talk about the shit he wishes he knew as he was growing the company. One of the central themes in that is the learning curve in making better decisions, which is the subject of this week's podcast.    Ashik and his co-founder Steve Shelley founded Deputy ten years ago after grappling with scaling issues at Steve’s previous company where Ashik worked. As they fixed a lot of the problems, many people in Ashik's network would enquire how it had happened. The problem of managing work and workers was huge so they decided to fix it.  Bootstrapped for 8 years they relied on whatever they were earning in MRR to grow the company, which called for a specific kind of decisions making - never too long term but always fast-paced. Two years ago, they signed a term sheet with OpenView and have been doubling in size each year since.   Listen on to learn: The most impactful advice Ashik ever got about making decisions What aside from applying that framework is essential for making good decisions in a fast-growing SaaS company An example of how Ashik made the decision to go with Openview after pitching to 27 other VC companies On December 6th in Sydney, Ashik will be joined by other exciting speakers such as Alex Fala, CEO, VendHQ, Luke Anear, CEO, Safety Culture and Kirsti Grant, CEO Populate and HOP Ventures. You can use discount code ALEXT30 for 30% off tickets. Get one now. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

The latest guest on the SaaS Revolution Show is Alex Fala, CEO of New Zealand company Vend. One of the speakers at SaaStock Oceania, which takes place on December 6th in Sydney, he gives a taster of the topic he will cover extensively at the event: how to hire executives without using the Silicon Valley playbook, which Alex deems irrelevant unless you are the hottest company in the Bay area. Vend was founded in 2011 and Alex joined in March 2015 as VP of Strategy. Three months later he became CFO. In both roles, he focused on the business and commercial side of things. By February 2016, then CEO and sole founder Vaughan Rowsell decided it was time to let someone else lead the company while he focused on the product side of things, which was his passion to begin with. Alex was put in place as acting CEO while the board searched for a permanent one. Four months into the search and Alex’s tenure, they figured he was the best person for the job and kept him. First order of business for Alex was pivoting the company structure to fit the different go-to-market strategy he believed was necessary to truly scale the company. Two and a half years later, the company is 250 people strong with half of the team based in its HQ in Auckland, New Zealand and the rest spread in offices in London, Toronto, San Francisco, Melbourne, and a few other places. Alex has successfully hired 7 of his 9 direct reports in the last year. Listen on to learn: Why he so steadfastly believes that the more traditional, Silicon Valley, playbook does not work outside How Alex approached hiring instead What are the things that have helped Alex the most to keep people aligned throughout all the different offices Make sure you grab a ticket to see Alex Fala live in Sydney on December 6th. He will be joined by 20 other speakers who will cover topics like the future of B2B marketing, building true diverse cultures, strategies for global success from a local start and many others. Grab a ticket now Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

On the latest episode of the SaaS Revolution Show, Alex Theuma takes a break from hosting and Irina Dzhambazova takes over, recording live at the Podcast Studio at SaaStock18. The guest is Tae Hea Nahm, co-founding Managing Director of Storm Ventures. We talk about his book "Survival to Thrival: A guidebook for building enterprise companies and leaders” which he co-authored with Bob Tinker. The book combines Tae Hea's perspective as a VC and board member and Bob's perspective as a founder/CEO and aims to provide advice to founders who want to grow. The book, split into two parts, focuses on the frameworks surrounding a successful growth and in particular what Tae Hea and Bob call the search for Go-to-market fit, and the more personal challenges associated with growing a company, namely the change of responsibilities that the CEO and VP will undergo and the loneliness that every CEO inevitably will have to face and how to counteract that. The conversation mostly focuses on the first part of the book and explores how companies should approach the search for Go-to-market fit but in the end, skews toward the change management aspect of things. Listen on to hear: What Go-to-market fit means What is one thing a company can do to find the right GTM fit What are the signs that the GTM fit includes an effective Wow moment? Tae Hea was kind enough to give us a few physical copies of "Survival to Thrival", which we would like to give to you, our devoted listeners of the show. Send us a message to [email protected] telling us what are some of your greatest challenges as a SaaS founder and which are your favourite episodes of the show that have helped you address them and we will mail you a copy of the book. You can find more information about SaaStock LatAm 2019 here Get your SaaStock18 On demand pack here Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

The first guest on our new series, The Struggle, is Clay Smith, CEO and co-founder of Akita. Started five years ago as part of the Launchpad program at NDRC in Dublin, the company earned its first 50 dollars in revenue last year. As Clay puts it, they became ramen profitable. The instant kind. It took 4 years, two pivots, consulting on the side, being creative about rent and possessing a dancing goat to make it through. Clay told this story at the SaaStock18 stage but also separately sat for a chat with Alex Theuma before the conference. As you will hear he never quite lost hope and kept on pushing through. In retrospect, some tough situations were avoidable, others were inevitable. If you have a story of struggle you would like to share with us, get in touch by emailing [email protected] You can watch Clay’s entire presentation where he has a picture of the dancing goat, as well as 40 hours of recorded content from 130 speakers, by getting our SaaStock18 on demand bundle. You have until the end of today, November 1st to snatch an early release ticket for SaaStock19 at the lowest price it will ever be. This is your last chance before March 2019. We hope you enjoy our new series. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

We want to tell you about a new series that we are starting as part of the SaaS Revolution Show that will be dropping in this very feed starting this Thursday. It’s called The Struggle and it aims to showcase the story not told often enough. Once a month we will share stories of companies and founders who have a particularly difficult time in finding their way to traction. Sometimes they find their way through it. Sometimes they don’t. No matter how difficult and painful, every story carries lessons and takeouts which are as valuable to those who were part of the story as they are to the community. There are mistakes that can be avoided which our guests are kind enough to share for everyone. And there are tips on how to keep going through the tough times. Subscribe to the Saas Revolution Show if you haven’t already, on iTunes or wherever you get your podcast to get The Struggle episodes. The first episode coming this Thursday. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

During SaaStock18, alongside three tracks and a Startup Pitch stage, we ran a podcast studio. During the two days of the conference, Inside Intercom, Nathan Latka, Growth Everywhere, Build by Openview, Open SaaS Mic, The Startup Chat, and 14 Minutes of SaaS all recorded interviews with our speakers, which they will be releasing in the following weeks. We too recorded three episodes of the SaaS Revolution Show, which we look forward to publishing in the coming weeks. This week we are bringing you the first of those, a conversation with Corey Thomas, CEO of Rapid7. When he joined 10 years ago, the company was just about making 5 million in revenue and employed about 50 people. By the time Corey became the CEO, 5 years later, the revenue was 40 million. In 2015 the company went public. This year it is forecasted to reach 250 million in revenue. When asked how all that came about Corey says it was a lot of people, figuring out a lot of complicated stuff non-stop. As the CEO, Corey has a clear plan in place how they are going to reach the next important milestones such as 500 million and 1 billion in revenue. But what is the role of the CEO in such scale, concretely? Listen on to learn: How Corey views the role of the CEO A key CEO strategy for success One innovation that has really helped Rapid7 scale Alongside popping at the podcast stage, Corey also sat down for a conversation with David Skok on the Scale stage. You can watch that conversation as well as a 100 other sessions we hosted by getting our SaaStock On Demand pack. You can grab a super early bird ticket for SaaStock19 until November 1st. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

On this week’s episode,  we host one the SaaStock Oceania speakers - Dale Clareburt, CEO and Co-founder of Weirdly to talk about diversity and inclusion. We just launched our very own diversity and inclusion pledge in partnership with Zendesk. Learn more about the #TakingStockPledge Weirdly hails from Auckland, New Zealand and was started 4.5 years ago to help businesses and people stay aligned with their quirky and even weird characteristics in place. It had taken Dale and her three co-founders 3 months to come up with the name of the company. Dale has spent 20 years in the recruitment industry and has an incredibly deep and genuine interest in people. In her time spent working in agencies and services for the recruitment, she found most processes lifeless and unengaging. Weirdly was an antidote to that. Listen on to learn: The most important value behind a diverse and inclusive culture How should companies hire with fair representation in mind, yet make sure the best candidate is chosen What organisations can do to promote diversity and inclusion and move the entire space forward Other great speakers joining Dale at SaaStock Oceania include Alex Fala, CEO, VendHQ, Ashik Ahmed, CEO, CTO & Co-Founder, Deputy, Kirsti Grant, CEO & Co-Founder, Populate.io and many other local and international founders, executives and investors. Join them for a day of learning, networking, meeting investors, partners and friends in lovely Sydney. Grab a ticket now. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

With SaaStock18 in just a few days and to get you even more excited and pumped, this week’s conversations is especially useful and interesting. Alex chats with Eric Siu, CEO of SaaS marketing agency Single Grain on all things content marketing. Eric is the host of not one but two podcasts - Growth Everywhere, which gets 100,000 downloads a month and The Marketing School co-hosted with Neil Patel, which is well on track for reaching a million downloads a month. Aside from speaking at SaaStock, Eric will also be recording a few live episodes of Growth Everywhere at our podcast stage, which will host 8 different podcasters for the duration of the conference. You can see the full line up on our event app. We will have limited seating available for people who would like to listen in. The podcast stage is one of many exciting things that come with a SaaStock ticket. In case you don’t have one, we have very very few remaining ones available before we sell out. Get one using code ALEXT20 for a 20% discount. Eric Siu joined Single Grain 5 years ago and 4 years ago took over as CEO. When asked to describe himself, he simply says "I love Marketing" and as you will hear in the interview he certainly does. Tune in to hear a myriad of helpful advice including: One key advice he has about running content What is the most important role in content marketing you need to hire A simple tactic on promoting your content, which as Eric says should take about 95% of your time especially at the start Join Eric and 132 other speakers and learn from them all you need to know about content, marketing, sales, customers success, fundraising, crossing oceans and whatever else stands between you and growth. If for some reason you cannot make it, we have just launched a live streaming on demand option for watching SaaStock from your home or office and still participate in the conversations happening online. It’s the next best thing to being in Dublin with us. Purchase here Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Jada Balster, VP Marketing of Workfront is the latest guest on the SaaS revolution Show. She has been in the B2B Marketing space for over 12 years, focusing on demand generation. She has built and led teams in a few SaaS companies in that time and currently heads Workfront’s EMEA marketing and account development teams. When she joined Workfront nearly 5 years ago, the company was 300 people. It is now touching 1000 and In this time she has had to shift her thinking from solely focusing on demand generation to also incorporating the more fluffy parts of marketing such as brand and story. Combining them together has allowed the company to scale and become a category leader. Listen on to learn: How Workfront does demand generation Why the business imperative behind creating a category is essential How to direct the organisation to scale and create a category Jada is joining us for SaaStock to talk in detail what it takes to become a category leader. According to her, it’s never too early to start on that journey. We will talk much more marketing, brand, sales and other key facets of growing a SaaS company at SaaStock18, just 10 days away. We are about to sell out so if you still want to join us you have to be very quick and grab a ticket asap. Use code ALEXT20 for 20% discount. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Patrick Campbell is something of a pricing guru in the SaaS world. He wasn’t always though. It was a job he had for a short period after he had spent time in Google and the Intelligence services in Washington DC, that showed clearly to him the sort of impact even small price alterations can have on the bottom line. A statement more valid than ever in the subscription economy. So six years ago, young and without family commitments, Patrick decided to give entrepreneurship a go and see what he could build with his background in econometrics and math and curiosity for price elasticity. Price Intelligently was born. Patrick gave himself 9 months to see if there was something and he could make a viable business out of it. Six years later, the company has rebranded to ProfitWell and is going from strength to strength. Listen on to learn: Why professional services and product need to go hand in hand What has been the evolution of ProfitWell Why ProfitWell relies on a freemium model Patrick is joining us for SaaStock, running a pricing workshop and bringing a couple of new talks, including a very personal one about battling with cancer throughout the whirlwind journey of growing ProfitWell. We will have many more pricing and metrics talks during SaaStock and you are sure to leave much better equipped to tackle them. You can still book your ticket for SaaStock. Do so before October 1st to save €200 Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

On this week’s episode of the SaaS Revolution Show, we talk with Jessica Weisz, COO of SoapBox, a meeting platform that helps managers and companies have better conversations. Jessica joined SoapBox as employee number 5 and her role was to take care of customers. Five years on, she has transitioned through several roles with her current being COO. As she says it, it’s the role of making sure shit gets done, which complements very well the visionary nature of her CEO. At the start of the year, the company completely revamped its business model moving from enterprise sales to freemium and has seen great take up since. In the heart of what SoapBox does is the notion that better conversations between managers and employees is the most essential thing for the business to succeed. Listen on to learn: What is the essence of the 1-1 conversation How 1-1s differ depending on the cadence How to tactfully address negative feedback at 1-1s On last week’s episode, we introduced a special raffle we are running for listeners where one lucky SaaS Revolution Show listener will get a ticket to SaaStock for free, as well as something money, can’t buy on top - an invite to our Speaker’s dinner. Inspired by the chat with Jessica and the importance of good conversations, we have decided to extend the deadline until next week so more people have a chance to participate. Go to saasrevolution.show and sign up until Wednesday, 26th at midnight. This is your last chance. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

For one time only, Alex Theuma sits in the interviewee seat and tells Irina Dzhambazova who are the speakers he would be most bummed about if they didn't show up. It's one of the nightmares he has been having for the past couple of weeks and probably will have all the way to SaaStock18. You have a little over a day left to sign up for the SaaS Revolution Raffle and win a ticket for SaaStock18 so you don't miss any of the 129 speakers. The winner also gets an invite to our speaker's dinner. Head over to saasrevolution.show For everyone who joins, Alex promises to reveal his favourite pubs for a perfectly poured pint of Guinness. To grab tickets, head over to https://www.saastock.com/tickets/ Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

It was early on in his time at Salesforce that Frederic Kerrest knew SaaS was going to be huge. On paper, enterprise on-premise software ruled the world, banking $500B in revenue a year. In comparison, Salesforce, which in 2002 was the only one charging on a subscription basis, had an ARR of around $25M. But Frederic knew that was destined to change. The tables would turn. He spent five years at Salesforce, working in sales and business development. He started and built the Latin America sales organization, Mobile group and OEM / Reseller programs. This week’s guest on the SaaS Revolution Show, Frederic Kerrest, left Salesforce when he had learned a huge amount about SaaS and in 2009 co-founded Okta, a company that brought identity management to the cloud. The company went public last year on NASDAQ, an experience Frederic covers extensively on the podcast. Listen on to learn: What the road to IPO has been like for Frederic and Okta What is essential in the preparation for it What has played the biggest role in its success Inspired by Okta and Frederic’s story we want to bring one lucky SaaS Revolution Show listener to SaaStock and SaaS.City for free, with something money can’t buy on top - an invite to our Speaker’s dinner. It’s a once in a lifetime chance to meet exceptional founders and have up-close conversations with them. To enter, go to saasrevolution.show and sign up for the raffle until Wednesday, September 19th at midnight. We will announce the winner at next week’s episode. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

On this week’s episode of The SaaS Revolution Show, we take you back to the SaaStock New York stage. David Skok, Managing Partner, Matrix Partners is in conversation with Seth Besmertnik, CEO of Conductor, which was recently acquired by WeWork. They chat about the journey of 10 years to get to this exit. Speaking of journeys - our own SaaStock journey is only 6 weeks away from hitting a major milestone - our 3rd annual conference! There are still a few passes available so grab yours at saastock.com if you haven’t yet, it’s going to be epic. When WeWork acquired Conductor, Seth mentioned to WeWork’s CEO, Adam Neumann that he Adam may have built a billion dollar company very fast but Seth had made many more mistakes than him. He wasn’t exaggerating. Starting Conductor straight out of college, Seth messed up in a myriad of ways and had on many occasions almost given up and closed the company. Almost. But he never actually gave up. Seth has learned to play the long game and it paid off for him. Sitting for a chat with David Skok, he now wants to help you do the same. Listen on to learn: How he dealt with a very high churn How he made sure customers understand his product What Seth wishes he knew in the early days of Conductor David Skok is coming to SaaStock18 again this year, featuring in 2 sessions. Firstly a keynote - Get inside your buyers head to improve funnel conversion rates and then he’s moderating a fireside chat with Corey Thomas, CEO of Rapid 7 entitled From $15M to $250M - Scaling with Soul. You don't want to miss either. David doesn't leave back to Boston after his talks. He will stick around meeting with as many early Stage SaaS Founders as possible, looking for the next HubSpot. Maybe that’s you. if you do want to join us at SaaStock18- grab your ticket online ASAP https://www.saastock.com/tickets Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

On this week’s episode of The SaaS Revolution Show, we talk with Lidia Lüttin, VP Marketing at Happeo, a company hailing from Helsinki, which aims to connect the global workforce of enterprises. Lidia has always been a marketer. The kind that prefers the early scrappy days of starting up than the arguably settled clear days of scaling up. It’s why she recently moved from 300-person Bynder to the 20-person Happeo, formerly known as Universe. It was the employee count plus the vision of the CEO that convinced Lidia to join the company. However, there was also a drive in her to implement what she calls revenue-driven marketing from scratch. At Bynder, Lidia had learned that just looking after vanity metrics such as lead numbers, engagement and awareness was not a way to have a real impact on the business. Rather it had to be directly connected to revenue, something she now is fully subscribed to. Listen on to learn: What is revenue-driven marketing What does the marketing team focus on when doing revenue-driven marketing What are some of the best channels to use when doing revenue-driven marketing and why Linkedin isn’t one of them At SaaStock Lidia will take us through her experience in building and scaling marketing operations and teams. There will be much more marketing wisdom at SaaStock and SaaS.City from the likes of Dave Gerhardt, VP of Marketing at Drift, Megan Eisenberg, CMO, MongoDB, Ryan Carlson, CMO at Okta, Kieran Flanagan, VP Marketing at HubSpot, April Dunford and many more. We are offering a special end of summer discount for podcast listeners. Use code SUMMER20 and get 20% off tickets. Head over to saastock.com/tickets now. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

After he left Eloqua and before starting Influitive, Mark Organ tried really hard not to go back to SaaS. The experience of seeing Eloqua, the company he had built with his two hands, go public without him as the CEO had been too painful. He didn’t want to inflict that sort of pain on himself once again. No matter what he tried, it never really brought him contentment. So he decided to do it once again. But do it right. The start of Influitive was slow as they were introducing a completely new category but once it took off it really took off. For awhile Influitive was one of the fastest growing SaaS companies in the world. There was a time their LTV to CAC ratio was 6 to 1. Everything was going stellar until it stopped. Just like that. Influitive hit a ceiling, which as it turns out is a common occurrence for many other MarTech SaaS companies. It was time for some major changes. Employees had to be let go, perks had to be stripped down, costs reduced severely. But to truly survive and prevail, Mark had to implement fundamental strategic and operational changes, affecting customer base and the product. In this truly honest conversation, Mark talks about all that, offering numbers and emotion and not sugar coating anything. He has been very successful in what he has achieved so far, cutting churn rathe and burn by 70%. And he has managed to keep the promise he made to himslef when he started Influitive - none of this at the expense of company culture and morale. On the contrary. As Mark says during the interview, SaaStock is one of his favourite conferences to attend because instead of chest bumps it brings honesty and intimate conversations between founders. A lot of the changes he implemented came as a result of conversations he had had at SaaStock 17. Also some international clients he has recently closed. To see him speak, have similar valuable conversations in a friendly and fun environment and meet new potential customers join us in Dublin, 15th to the 17th of October https://www.saastock.com And if you are a startup, we have just launched the application for our Global pitch competition so head over to https://www.saastock.com/global-pitch/ and apply before September 16th. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

On this week’s episode of The SaaS Revolution Show, Ryan Bonnici, CMO at G2Crowd talks about empowering the voice of the customer in marketing activities. Before Ryan headed the marketing activities of G2Crowd, he used it as one of two main sources of figuring out whether to apply for a certain company. The kind of reviews a company got was a clear indication of upward growth or lack thereof. This is how he would determine if it was worth the leap. Ryan career choices have taken him from ExactTarget and Salesforce all the way to HubSpot and now, G2Crowd. Through all that he has tasted very different flavours of marketing - from spending big enterprise budgets to building a frugality ROI muscle in SMBs. As a marketplace which is as much about B2C as it is about B2B, in G2Crowd Ryan gets to combine skills from each of his jobs. And he loves it. What unites his efforts is empowering the voice of the customer through reviews. Listen on to hear: How the customer voice evolves as a company grows and how to be prepared for some common pitfalls Where to start with getting reviews How to measure the effect of word-of-mouth At SaaStock Ryan will take us through his decade-long experience in marketing, picking up the five most important lessons he learned. We will hear much more marketing wisdom on the SaaStock stage from the likes of Dave Gerhardt, VP of Marketing at Drift, Megan Eisenberg, CMO, MongoDB, Ryan Carlson, CMO at Okta, Kieran Flanagan, VP Marketing at HubSpot and many more. You can catch Ryan together with Dave and Kieran at the Growth Marketing bootcamp during SaaS.City on October 15th where they will share practical tactics and frameworks to achieve hypergrowth. Places are limited so grab a ticket for SaaStock and claim your spot at the bootcamp now https://www.saastock.com/tickets Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

On this week’s episode of The SaaS Revolution Show, I talk with Jonathan Kim, CEO and Founder of Appcues about the user onboarding that acquires, wins and retains customers. While working as a front-end engineer at HubSpot, Jonathan got increasingly frustrated by the fact that B2B companies didn’t have the sort of seamless self-service onboarding that the likes of Facebook or Twitter had. Whether it was salespeople, account managers or customer success reps, they all did the same thing day in and day out manually onboarding users. Before long Jonathan decided to leave HubSpot and pursue finding a solution on his own, fulfilling his dream to be an entrepreneur. That was five years ago and Appcues was born. Today, the company based out of Boston has 55 employees and has just raised a Series A funding. Listen on to hear: Why user onboarding is important How to go about creating great user onboarding What are the effects of good user onboarding Appcues Director of Marketing, Ty Magnin will be joining us on the SaaStock 18 growth stage where he will talk about product-led growth. For the three days of the conference, he will be joined by speakers such as Morten Primdahl, Co-founder, Zendesk; Heather Zynczak, CMO, Pluralsight, Corey Thomas, CEO Rapid7 and many more. Grab a ticket for the conference now and sign up for the bootcamps and workshops we will be running on Monday the 15th, which are limited in capacity https://www.saastock.com/tickets User onboarding is such an important part of any SaaS success that we are collaborating on the creation of the most extensive onboarding book to date. We will be presenting 30 case studies from companies like Intercom, Drift, Buffer, Clearbit and Typeform among others during SaaStock18. We still have a few more case study slots so if you are particularly proud of your user onboarding you should get in touch. Be quick and Send an email to [email protected] stating your interest. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

On this week’s episode of The SaaS Revolution Show, Stan Massueras, Intercom EMEA Sales Director talks about sales and customer acquisition at Intercom. Born and raised in a small village in France, as soon as Stan Massueras graduated college he decided Dublin was the place to be. He bought a one-way ticket and with a thousand euros in his back pocket he went on to experience the booming tech scene in the Irish capital. That was back in 2004 and Stan immediately fell in love with Dublin and has never looked back. His career path has passed through Xerox, HP, Facebook and Twitter before joining Intercom. In each of these companies, he has built European sales operations from the ground up, never expecting the successes they would reach. When he joined Intercom, there was already a small Sales team but Stan ramped up the EMEA sales efforts to new highs. The conversation traces back how Intercom’s sales thinking has evolved and how currently Stan enables everyone to do the best work they can. Listen on to hear: How Stan has organised the sales team What is the winning formula of doing great sales His secret to keeping the team motivated and engaged Stan is one of many speakers we will welcome to SaaStock18 for what will be three epic days of learning, connecting and bringing your SaaS to new highs. You can still save €200 on tickets before the end of the day August 3rd. Head over to https://www.saastock.com/founder-exec and grab a single ticket or a team bundle now. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Andrus Purde, Founder and CEO of Outfunnel has been a marketer for 21 years. Yet he would tell you he is only getting the grips of it now. That, though, is more humbleness than reality as he has been instrumental to the growth of Pipedrive where he was the VP of Marketing for 7 years and helped the company reach 70,000 customers. Before he knew what Outfunnel would become, he embarked on a massive customer development exercise. Listen on to hear: How Andrus conducted his customer development interviews What were some of the biggest challenges on the way How he gathered everything he knew about marketing to kickstart Outfunnel’s GTM strategy Andrus is one of many speakers we will welcome to SaaStock18 where he will give us a live update of where Outfunnel is. We released our agenda last week so check out the myriad of keynotes, bootcamps and fun loving opportunities that await you for three days in Dublin. https://www.saastock.com/agenda We still have a few discounted tickets available for you, our devoted listeners. Tune in to get it and a grab a ticket before July 31st https://www.saastock.com/tickets Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

This week of the SaaS Revolution Show, we devote the entire episode to Customer Success. Alex Theuma takes you on a journey that spans from the stages of SaaStock 16 and 17 through to SaaStock on Tour Helsinki and New York to pick up some of the best stories and advice from Customer Success practitioners. The episode is divided into four parts. The first part defines Customer Success, helps you figure out when is the best time to start with it, and looks at how companies like Slack and Drift kicked it off. In the second part, our speakers cover how to build and scale a customer success team and how to figure out the compensation for CSMs. We then look at the all important metrics that measure the efforts and help you adjust. Finally, the episode brings you ideas about what customer success programs could look like and how to enable them. Some obvious, some not so. Throughout the episode, you will hear quotes and excerpts from Dan Steinman from Gainsight, David Apple from Typeform, Rav Dhaliwal from Slack, Julie Hogan from Drift, Dave Blake from Client Success, Michelle Danis from Datadog, Jane Medeiros from NewsCred and Lauren Crocetti from Yext. Listen on to hear: When should companies start thinking about it and implement it How do you start with building the team and then scale and evolve it What are the different metrics throughout the different stages of the company you should look at How to enable customer success initiatives Almost everyone you will hear from on the Customer Success Radio Hour will join us at SaaStock18. A 100 other speakers will bring tons of valuable content during the three days in Dublin. We have just released our full agenda - https://www.saastock.com/agenda As a listener, we genuinely want you to be part of the SaaStock global community we are building. For one time only, we are offering 300 euros off of passes until the end of July. Go to https://www.saastock.com/tickets, use code JULY300 and join 3000 new friends in Dublin in October 15th to the 17th. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Workplace by Facebook was launched in October 2016. Heading it was Julien Codorniou in London, who had been working with Facebook since 2011. On this week's episode of the SaaS Revolution Show, we sat with Julien, to get a unique peek into the workings of how a company such as Facebook operates in the SaaS B2B scene and the ways it breaks and reinvents the B2B sales and marketing rules. Listen on to hear: How Julien and Workplace turned the marketing and sales playbook upside down How they sell into giant corporations such as Walmart How the vision of a company can sell the product Julien is one of many speakers we will welcome to SaaStock18. We are excited to release our full agenda next week. Head over to https://www.saastock.com and sign up to be the first one to get a sneak peek at it. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

On this week’s episode of The SaaS Revolution Show, we take you to the SaaStock on Tour New York stage for what was one of the most entertaining and well-received panels on the day. Ben Hindman, CEO of Splash talks with Tomer Tagrin, CEO of Yotpo and Alexis Le Quoc, CTO of Datadog about some of the fundamental challenges they have faced in the course of growing their companies and how they have addressed them. Listen on to hear: What is the right set up for scaling a company? What is the main job of the leader of a scaling company? How to fundraise and stay frugal at the same time? One of the benefits to being based in New York rather than Silicon Valley is the fact that founders don’t have to spend crazy money on having the most impressive conference rooms and perks in the neighbourhood to attract talent. A sentiment valid for many other places in the world where founders and executives built their companies without unnecessary bells and whistles. We will gather 3000 of them from over 50 countries in Dublin in October for SaaStock18. Grab your ticket now by going to https://www.saastock.com. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In September 2016, Adrien Menard, CEO of Paris-born Botify packed his bags and moved together with his wife and two kids to New York to open Botify's US office. He had chosen New York mainly due to the slightly shorter time difference with Paris in comparison to the much more unsurmountable 9 hours with the West coast. Adrien was leaving 24 employees behind and venturing into the new world all by himself. Visas took more time, the advice his lawyer gave him was wrong multiple times, and Adrien would have to reinvent overnight how Botify communicated and made decisions. Despite all that, there was not a grain of doubt that he was doing the right thing. He had a $7 million Series A funding round and a 10% US-based customer base to give him confidence as the going got tough. Fast forward almost two years later after Adrien moved to New York, US customers now represent 60% of the revenue, and the Botify employee count has risen to 100 with 25 of them based in the New York office. How did all that work out? Listen on to hear: What's the one thing you need to have achieved to secure a funding round for scaling What are the two most important teams in a US HQ What has been the most challenging thing in scaling to the US and how did Adrien address it Why as beloved as Slack is for remote teams, it's not the best solution according to Adrien and what he uses instead How Botify stays cash efficient Adrien is one of many speakers we will have at SaaStock18 in Dublin, coming from all corners of the world and sharing a variety of lessons and experiences. 3000 attendees will come to see and learn from Corey Thomas, April Dunford, Christoph Janz and many more speakers we have. Grab your ticket now https://www.saastock.com/tickets Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

On this week’s episode, as part of The SaaS Revolution Show Episode 100 special, we are taking you to that SaaStock New York stage for the chat Nic Poulos, Partner at Bowery Capital had with David Cancel, CEO of Drift about the stellar journey of reaching 70,000 customers in three years in an incredibly oversaturated vertical. David Cancel needs no introduction. The five-time founder who has achieved 4 exits in his 20-year career had three options in front of him as he left HubSpot where he served as Chief Product Officer. He could do nothing, he could get into the venture capital world or he could do the whole rollercoaster ride one more time. He opted for the third and Drift was born. What it has grown to be is a whole new category of conversational marketing, shifting the buying process in B2C and B2B. Inherently slow and passive, Drift is turning it into a real-time two-sided conversation. David and Nic’s conversation is a treasure trove of insights about hyper growing, something possible and attainable even when you have thousands of competitors. Listen on to hear: Why Drift is so customer-driven and what it helps them know How they have designed their sales process What is the future of differentiation in SaaS Drift’s Chief Marketing officer David Gerhardt has played a major role in their success. He is one of many speakers joining us at SaaStock 18 in October. As part of the Episode 100 celebrations, we would like to offer you a 100 euro discount for tickets. Go to https://www.saastock.com and use code saasrevolution100 Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

For the past three years and 99 episodes, we have talked to the founders, operators and investors leading the SaaS Revolution around the world. In that time, we have seen it get stronger and more impressive in an incredible fashion. The SaaS Revolution Show has aimed to showcase their achievements and unravel the story behind the growing momentum of SaaS with vital lessons and tactics attached. For this 100th episode, we are taking you back to some of our pivotal episodes and the practical advice bursting from them. After careful selection, we chose seven of them, picked the key pieces of advice from them, and montaged them together to create what is the ultimate audio guide on How to grow your SaaS. We feature Mark Roberge, Pieterjan Bouten, April Dunford, Nadim Hossein, Neeraj Agrawal, Eric Santos, and Laura Roeder. Listen on to hear: How to build successful sales organisations How to set up marketing teams and do demand generation right How to do positioning right How to set up organisations for growth How to educate a market about your category How to grow through direct response marketing What is the mantra for getting to $100M ARR Please let us know how you liked this episode as we plan to have more SaaS Revolution and SaaStock Radio Hours like it. Leave a rating and review on iTunes or wherever you get your podcast. Next week’s episode will be a special live recording with Drift’s David Cancel, coming live from the SaaStock on Tour New York stage. There is still time and a few tickets left to join us there. Just head over to https://www.saastock.com/ontour/city/new-york and use code nycrevolution100 for a $100 discount. Thank you for all your support over the last three years. Here is to the next 100 episodes and the growth of the SaaS Revolution! Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

On this week’s episode of The SaaS Revolution Show we take you to the SaaStock Paris stage where Rachel Delacour, VP Startups at Zendesk talks with Marie-Hortense Varin, Principal at Partech Ventures, Samantha Jerusalmy, Partner at Elaia and Evgenia Plotnikova, Principal at Dawn Capital about what it takes to become a billion-dollar company and what’s the role of the VC in this beyond funding the journey. With many promising companies coming out of Europe, there are important things to keep in mind on the road to scaling successfully, which Samantha, Marie-Hortense and Evgenia have picked and share on the panel. Listen on to hear: While there is no science to becoming a unicorn, there are patterns. What are they? What are the signs a company has unicorn potential? What is the role of the VC in helping a company grow to a billion dollar? As Marie-Hortense mentiones in the end, if your VC isn’t helping you hire your SVP, you should get another VC partner. We will tackle the topic of finding the right VC partner at our upcoming SaaStock on Tour New York event on June 20th. It is your chance to not simply learn how to secure the best partners but also meet them on the day. We have limited tickets left so you will want to grab yours now. Go to https://www.saastock.com/ontour/city/new-york to find out more. As we are approaching the 100th episode of the show, we are offering a special $100 discount on tickets. Just use code nycrevolution100. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

What does it take to build global SaaS companies? With 13 years of experience in the VC world and having invested in some of the greatest SaaS companies out there, Alex Ferrara is one to say. Partner at Bessemer Venture Partners, based out in New York City, Alex has worked with companies such as Shopify, Wix and Pipedrive. Bessemer itself has been investing in companies in over a 100 years and has over 100 SaaS investments to date. Throughout the experience Alex has seen what constitutes a global company and how it makes decisions about the when and where of scaling. That has given him an uncanny view of what makes companies successful when they cross borders, oceans and continents in any direction. Listen on to hear: What are the features of truly global companies The trouble with moving to the US too late When does it make sense for US companies to open offices overseas As part of our upcoming Episode 100 anniversary, we will be recording a live podcast with David Cancel of Drift during SaaStock New York. Join us on June 20th to be part of that and here from 27 SaaS superstars. Find more info and tickets on saastock.com/ontour/city/newyork Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Sofie Quidenus-Wahlforss, CEO and Co-founder of omni:us, learned very early on she was destined to build companies. She had the knack for it as well as the determination. It's how she built three companies before founding omni:us. But it is her latest that is the one she is determined to really grow and scale. With four co-founders and a new address in Berlin, the Viennese entrepreneur began her journey into AI. As important as it was to train her bots to "read" digital documents, what was even more key was finding the use cases and product-market fit that would allow her to monetize omni:us. It took selling into two industries before finding the one, which would truly benefit from the value proposition of omni:us - making sense of and structuring digital documents. Finding it was a combination of listening to inbound signals and being disciplined to apply the criteria that helps rule out the unfit choices. Listen on to hear: The criteria to find product-market fit A key learning Sofie picked about the search for product-market fit An important lesson about selling to enterprises with product-market fit Sofie is one of many excellent speakers we will host at SaaStock on Tour Berlin on June 7th. On the day she will be joined by the likes of Christoph Janz, Steli Efti, CEO, and Stan Masseuras. See more info and tickets https://www.saastock.com/ontour/city/berlin Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

When Jack Beaman, CEO and Co-founder at Syft, decided to disrupt the temp worker industry, he thought he would be building a marketplace. He started off with a clear idea - create a marketplace where hospitality industry employers and temp workers would be able to find each other. What he didn’t suspect was that they would find each other so efficiently that employers would experience 400% increase in workers. And they would need new efficient ways to manage them. An invaluable opportunity to create a SaaS platform they were prepared to pay for presented itself on a silver platter. Entrepreneurial Jack jumped on. Listen on to hear: How to sell and get customers in traditional industries What has helped with the adoption of tech Does traditional advertising work in SaaS Jack is one of many speakers that we will host in Dublin this October at SaaStock18. He will be joined by the likes of Corey Thomas, CEO of Rapid7, David Skok, Managing Partner at Matrix Partners and Meagen Eisenberg, CMO of MongoDB. As we are approaching the 100th episode of the podcast, we are offering a €100 discount for SaaStock18 to our listeners. Use code saasrevolution100. See more info and tickets on https://www.saastock.com Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Canadian Dan Martell believes that the three least boring things on the planet are growth, happiness and influence. As such, a road paved with frameworks and processes to reach them is anything but boring. It is a road he has been navigating and paving with 5 companies, 3 exits and 39 angel investments. One of the things he has perfected throughout his experience is the art of the product demo, which he talks about extensively on this episode of the SaaS Revolution Show. Listen on to hear: What almost everyone gets wrong when it comes to product demos What is a simple framework for executing a product demo How to ask for a close with confidence What is the impact on the business when you don’t ask for a close on the call How to deal with objections After you have listened to it, download Dan’s rocket demo framework https://www.danmartell.com/saasrevolution Dan is one of many speakers that we will host in Dublin this October. In his own words, “There is nothing more powerful than meeting many founders who are 2-3 years ahead of you on the journey.” 3000 attendees will come to see and learn from founders like Michael Litt, Brynne Kennedy and David Cancel. As we are approaching the 100th episode of the podcast, we are offering a €100 discount for SaaStock18 to our listeners. Listen in to learn from Dan, grab the code and head over to https://www.saastock.com for more info and tickets. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

On the latest episode of the SaaS Revolution Show, we host Marta Sjögren, Partner at Northzone, one of Europe’s oldest VC companies. Having been around for a few decades, Northzone has had a chance to put bets on many companies that are now bright tech superstars. Many of them are SaaS. Trustpilot, StepStone and HappyOrNot are just a few notable examples. Marta has been with Northzone for almost 6 years. In the conversation, Marta covers a lot of the valuable lessons that lay in Spotify’s story that can be applied to B2B companies, from fundraising to pricing, packaging and scaling. Listen on to hear: What it means to be a "Born Global" company and how the home market should be used Key lessons from Spotify’s pricing and packaging The secret to scaling successfully as Spotify At SaaStock on Tour Helsinki, Marta will host a fireside chat with the CEO of HappyOrNot, one of her portfolio companies. They will talk about the fascinating story in building a Hardware-first SaaS company. On the day, she will be joined by a roster of exciting speakers such as David Cancel, CEO of Drift, Joyce Liu, Principal at Dawn Capital and Steli Efti, CEO of Close.io among others. Join them on May 23rd https://www.saastock.com/ontour/city/helsinki Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Seven startups. All seven of them acquired. 16 launched products. All 16 of them repositioned. Roles as varied as CEO, CMO and COO. There has never been a dull moment in April Dunford’s career. Throughout all that, she has become the world’s foremost expert on positioning. Improving the context a product creates for its customers became April’s lifelong passion. It’s why she has taken on seemingly very different roles in the various startups and their acquirers she joined. As she puts it, positioning encompasses the entire organisation. Currently, April is working on a book, which she hopes will offer the first scalable methodology for doing positioning right. Listen on to hear: Why so many startups and companies fail at positioning What are the signs you are having a positioning problem How to start fixing your positioning and create the right context for your customers Examples of product repositions April has executed What is the best way to track the effect of repositioning April is one of many speakers we will host in Dublin at SaaStock18 taking place October 15–17. As we are coming to the 100th episode of the podcast soon, we are offering a €100 discount on tickets to listeners. Tune in to find out more. See who else is speaking at SaaStock18 https://www.saastock.com Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

According to Alexis Prenn, CEO and co-founder of Receipt Bank, SaaS is a bit like playing a video game — every 9 months or so you move to the next level. Each level is as difficult as the one before. Alexis began playing the Receipt Bank game nearly 8 years ago. For the first three years, they went the bootstrapping way, not so much out of strong conviction to do so but because they were too hard on themselves. They feared rejection more than anything else. The two co-founders believed that they had to make themselves a little more beautiful and their metrics a little better before they asked anyone for a penny. Eventually, both realised that this mentality was missing the point of what it means to be a growing SaaS company. On February 10th, 2011 they decided to be serious and not make any more excuses. And pursue a realistic growth rate. Three percent at a time, Receipt Bank has reached 2,964% growth. It’s on a path to reaching $25 million ARR and has banked $65 million in funding. Listen on to learn: How and when Receipt Bank became a serious company Why growth and retention are the only things that matter? Why you should avoid averages with metrics like the plague How to keep the growth mindset as the company scales How to choose acquisition channels Bringing wisdom from founders, operators and investors to your doorstep is why we are taking SaaStock on Tour. Our next stop is Paris on May 3rd. We have limited tickets left so grab one and learn from Rachel Delacour, Philippe Botteri and Jean-Charles Samuelian https://www.saastock.com/ontour/city/paris Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Simon Grabowski, CEO and Founder of email marketing automation platform GetResponse is the latest guest on the SaaS Revolution Show, hosted by Alex Theuma. Simon started his first Internet business back in 1996, aged 16. Frustrated with how tedious and boring sending emails manually to prospects was, he decided to write a little script to automate the process. With 1000 Polish zloty in his back pocket, by 1998 Simon decided to turn the script into GetResponse, which would become the first email and marketing automation platform in Europe. Selling globally from Gdansk, Poland early on and fueling the growth through an early affiliate program, GetResponse has grown to 350,000 users spread over 180 countries, and 400 employees on three continents. Celebrating the company’s 20th anniversary this year, Simon has achieved this by being completely bootstrapped. Listen on to hear: How to achieve growth when you don’t have the money What was the opportunity that opened the enterprise market for GetResponse How Simon differentiates GetResponse from competitors How embedded virality early on is still paying off, 20 years later Why focus on UX early on can have a huge effect on the company’s bottom line Simon is one of many speakers we will host in Dublin at SaaStock18 taking place October 15–17. As we are coming to the 100th episode of the podcast soon, we are offering a €100 discount on tickets to listeners. Tune in to find out more and learn from Simon Grabowski. See who else is speaking at SaaStock18 https://www.saastock.com Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

A Math PhD dropout, Florian Douetteau, was only 20 when he first got the startup bug. The practical ways of learning through immersing himself into startups appealed more to him and he has never looked back. The SaaS Revolution Show latest guest, Florian started Dataiku, his latest venture, five years ago in Paris. The collaboration platform for data scientists was profitable from the early onset. Florian had seen the struggle of growing a company in France, where there is a steady growth up until a few million in revenue but then a stagnated growth when it comes to getting to the next stage. Maybe it was because the European market was not dynamic enough or the companies would become almost too European. Listen on to hear: How he initially scaled into the US when Dataiku was very small -What were the factors that helped Dataiku with American customers, including NPR How he organises his time between the three locations and spends enough time at each P.S. Florian is one many excellent speakers we will host at SaaStock on Tour Paris on May 3rd. He will be joined by the likes of Rachel Delacour, VP for Startups at Zendesk, Christoph Janz, Managing Partner at Point Nine Capital and Philippe Botteri, Partner at Accel among others. Get your early bird tickets before April 12th https://www.saastock.com/ontour/city/paris Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Back in 2003, tech wasn’t exactly having its most glorious days. The bitter taste of the dot-com crash was still pungent. Few entrepreneurs would be blamed for not willing to take a punt by starting a new tech company. Peter Bauer, however, didn’t succumb to that too much. He sensed SaaS would outlive that and become the next big thing. Peter placed a bet on a cloud-based email management system and Mimecast was born. From the early days, Mimecast defied rules and expectations. While everyone advised Peter to focus on just one aspect of email, he and his co-founder were religious about creating a supercategory. 15 years on the journey, Peter has had the rare chance to lead the company through all stages, including an IPO. He knows equally well the problems of having 5k in the bank and 35 people on the payroll as well as having 140 million in the bank and figuring what is next. Listen on to hear: How does the thinking behind the product change over time How do you know it’s time to move to a new market How Mimecast kept the cultural cohesion as it scaled What is the best way to approach compensation Which is the toughest stage on the journey and how to prepare for it P.S. This conversation was part of a fantastic first stop of SaaStock on Tour in London. The next stop on SaaStock on Tour is Paris on May 3rd. Find out more information https://www.saastock.com/ontour Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Bjoern Zinssmeister is the co-founder and CEO of Templarbit, a San Francisco-based developer-oriented security platform. Started less than a year ago, it has already been through Y Combinator, has raised $3 million in funding and is successfully conquering the Asian market, starting with Japan. Bjoern left Germany for San Francisco as soon as he graduated university. In 2010 there simply wasn’t enough interesting tech coming from Europe to keep him around. It was all in Silicon Valley. Before he founded Templarbit, a developer-oriented security platform, Bjoern took seven years to learn the trades of building and running tech companies. His journey started at Match.com up and concluded in Design Inc where he was the CTO. Listen on to hear: How to pitch to Y Combinator with confidence Does going to Y Combinator help  How to go global as an early stage company How to conquer the Asian market Why closing a company even with a million in the bank may be the right thing to do P.S. Bjoern is one of many speakers we will have at SaaStock18 alongside the likes of founders and operators such as Corey Thomas, CEO at Rapid7, Frederic Kerrest, COO at Okta and Brynne Kennedy, CEO at MOVE Guides. Sign up for our Insider Sale https://insider.saastock.com by April 1st to get a 2 for 1 ticket discount code. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Dave Grow always considered himself an operator. When he joined Lucidchart seven years ago, shortly after co-founders Karl Sun and Ben Dilts had built the product, he was there to take care of the business side of things. From answering customer support tickets and doing digital marketing to hiring and setting up partnerships, Dave did it all. Currently the company's COO and President, back then he did not dare put a C-level title in front of his name. “I was always convinced that someone more experienced will come down the line who will take it over,” he says. As COO and President, Dave has seen the transformation Lucidchart underwent, from offering freemium plans to single users all the way to signing up Enterprise customers such as Box, Dropbox, Accenture, and Groupon. Listen on to hear: How the pricing plans have evolved to reach 10 million users What are the different GTM strategies to get to that sort of scale and what has worked for Lucidchart? Should SaaS companies nowadays have a Freemium model? How Lucidchart moved upmarket and how they overcame the challenges they faced How to find the intersection between what you love and what brings value to your company P.S. One curious fact that Dave only touches upon is that Lucidchart has not used a cent of the $40 million in funding they raised to fuel that growth. It’s one of many topics he will get into detail at his SaaStock18 talk. Joining him will be many other founders and operators we have signed up as speakers such as Michael Litt, founder of Viddyard, David Cancel, founder of Drift and Meagen Eisenberg, CMO of MongoDB. Join our Insider Sale https://insider.saastock.com by April 1st to get a 2 for 1 ticket discount code. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

On this week’s episode, we take you back to one of the panels we hosted on the SaaStock17 stage. Benedicte de Raphelis Soissan, founder of Clustree, Phil Chambers, CEO and co-founder of Peakon, and Jonathan Anguelov, co-founder and COO of Aircall discus the power of people, and how to hire, keep and develop people for the success of the company. Benedicte shares how she has grown Clustree to 25 people in the past three years, carefully crafting a hiring plan and an idea who is a right fit. Phil eludes to the importance of alignment, which Peakon has aimed to get from the first moment and has scaled to 70 people spread between three offices. Jonathan shares how Aircall has developed an outcome based onboarding process, where every employee has a bespoke and detailed plan, making sure that they get quickly on track with everything they need to know and be able to execute. Listen on to hear: What are the recruiting processes of three of the most exciting European SaaS companies How to onboard people so they feel part of the organisation and can quickly deliver How to transcend company culture through geographical boundaries How to create the company values and get a buy in from people When is the right time to establish remote teams P.S. Bringing such diverse viewpoints on key SaaS topics is one of many ways SaaStock helps to grow your company. We already have signed up over 50 exciting speakers for SaaStock18 such as Michael Litt, founder of Viddyard, David Cancel, founder of Drift and David Skok, Managing Partner, Matrix Partners. Join our Insider Sale by March 31st https://insider.saastock.com to get a 2 for1 discount code on April 1st. This is not an April fools joke. 2 tickets for the price of 1. By entering the Insider Sale, you also get the chance to win great prizes like platinum tickets, team tickets, and cool SaaStock swag. Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Kyle Poyar is a self-professed pricing and growth nerd. The latest guest on the SaaS Revolution Show, Kyle is Senior Director of Market Strategy at Openview, one of many speakers we will welcome in Dublin for SaaStock18. His passion lays in seeing how packaging and pricing have the power to build large and enduring business. Kyle helps OpenView’s portfolio companies accelerate to top-line growth through deep insights into their market landscape and customers. Kyle recently published an article studying the price changes Netflix introduced https://labs.openviewpartners.com/netflix-pricing-strategy/#.Wnx15pOFjOQ. The point he was making there, as he does so on the podcast as well, is that few companies understand the true effect price increases have on a company’s bottom line, a contributing factor to the reluctance of many SaaS founders to charge more. Kyle is also the author of a comprehensive pricing e-book - Mastering SaaS Pricing. http://offers.openviewpartners.com/mastering-saas-pricing Listen on to learn How to be more data-driven in your pricing decisions How to have better pricing conversations with customers What are the signs it’s time for a price increase What are the impacts of increasing prices and why no one should be scared of that How do you implement and communicate a price increase P.S. Boston where Kyle comes from, like many other cities around the world, has become a hotspot for SaaS. In the next year, we will visit some of them, bringing SaaStock on Tour, starting with London on March 21st where we’ll gather 300 SaaS founders, their executive teams, and local VCs. In an epic day of content, learning, and networking, we will host amazing speakers such as Peter Bauer, who to this date is the only UK headquartered SaaS to IPO with Mimecast, Peter Holten Muhlmann, CEO of one of Europe’s greatest scaleups, Trustpilot, and Des Traynor Co-founder of Intercom. To see full agenda and grab yourself a ticket head over to SaaStock.com/ontour/city/london. For a special 20% discount for podcast listeners use code saasrevolution. https://ti.to/saastock/SOT-London/discount/saasrevolution Check out the other ways SaaStock is serving SaaS founders🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)