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Colin True - outdoor industry journalist
The Rock Fight – not just another outdoor or adventure podcast; it's a full on rebellion. We’re here for those inside and outside the outdoor industry. Outdoorsy listeners who are tired of the same worn-out paths.
If you want to hear honest discussions that mirror the candid outdoor industry banter you have after a long hike in the wilderness, cracking the cooler while loading the bikes, sharing the ski lift with a stranger, waxing your board at the beach, jumping off rocks into the river, or over a beer at the bar...you've found your tribe.
The Rock Fight will dissect the latest headlines to come out of the outdoor industry. We'll weigh in on topics other outdoor media companies avoid like the plague. We'll also hit the things outdoorsy folks care about like pop culture, gear, footwear, apparel and even more important topics like debating the ideal attire for an adventure on the ice planet of Hoth. Our discussions are as diverse as they are real.
We’re challenging the conventional, offering a fresh perspective on outdoor industry topics you won't hear anywhere else.
The outdoor industry has been stagnant for too long. Missing out on The Rock Fight is missing out on the evolution of outdoor media.
Camping vs My Bed
You know what's an awesome place to lay your head at night? Your own bed. Agree? Disagree? Want to pick a fight with THE ROCK FIGHT? Email your comments and suggestions to [email protected] ROCK FIGHT is a production of Rock Fight, LLC.
04:2208/03/2023
The Future of Outdoor Trade Shows with Kenji Haroutunian
Trade Shows. If you work in Customer Service, Sales, Marketing, Product Development, Operations...it doesn't really matter, you've likely been to a trade show. For the Outdoor Industry, historically the biggest trade show has been OUTDOOR RETAILER. But after years of dominance things for this twice annual nexus event is changing drastically. And with the emergence of events like THE BIG GEAR SHOW and calls to integrate consumers, the landscape of trade events itself is changing. To get an idea of what is going on and what to expect, Kenji Haroutunian joins THE ROCK FIGHT to help sort through it. Kenji is the former show runner of Outdoor Retailer and current show runner of The Big Gear Show so he knows a thing or two about this topic.Want to share your industry trade show thoughts or impressions? Send your feedback to [email protected] learn more about what Kenji is up to head over to www.thebiggearshow.comTHE ROCK FIGHT is a production of Rock Fight, LLC.
29:5107/03/2023
Eddie Bauer Kills 'Guide Built'
When Eddie Bauer announced it was ending Guide Built, the legacy program of it's 2009 First Ascent program, it got the wheels turning: What value do outdoor athletes and ambassadors truly bring to the products that these brands make? Is the outdoor athlete team an antiquated notion? Today on THE ROCK FIGHT Colin welcomes back Adventure Journal's Justin Housman to dig into the ins and outs of how athletes and ambassadors are deployed and if at the end of the day their presence really matters to the consumers of outdoor brands. Are you a current or former outdoor athlete or ambassador? We want to hear from you on this topic! Reach out to the show at [email protected]. Want to pick a fight with THE ROCK FIGHT? Send your comments and suggestions also, to [email protected] Want more Housman in your life? Head over to www.adventure-journal.com and subscribe today! THE ROCK FIGHT is a production of Rock Fight, LLC.
23:0106/03/2023
The Edge: An Outdoor Movie Review
THE ROCK FIGHT is back again with another OUTDOOR MOVIE REVIEW!Today we are watching the 1997 survival classic THE EDGE starring Anthony Hopkins and Alec Baldwin. Did the outdoorsy elements of the movie work? Was Bob realistic as an aspiring cuckolding murderer? Listen to find out!If you've never seen THE EDGE be careful, this is spoilery territory you're in. THE EDGE can be streamed on YouTube, Apple TV or Amazon. Have a favorite outdoor movie you'd like to see featured in a future episode of THE ROCK FIGHT? Email your comments and suggestions to [email protected] ROCK FIGHT is a production of Rock Fight, LLC.
04:3103/03/2023
Multi-Tools
Justin Housman from Adventure Journal offers his hot take on the most overrated piece of gear in an outdoorsy persons kit: the multi-tool.Agree? Disagree? Want to pick a fight with THE ROCK FIGHT? Send your comments and suggestions to [email protected] more from Justin Housman by heading over to www.adventure-journal.com.THE ROCK FIGHT is a production of Rock Fight, LLC.
06:4501/03/2023
The Outdoor Industry Has A Big Sustainability Problem with Ken Pucker
The outdoor industry is often defined by the brands who create the gear and apparel that help enable our adventures. But every year the output of goods continues to increase and despite greener components like recycled fabrics and less harmful chemicals, the process to create the stuff we love is damaging. Plus even if something is built to last a long time, almost everything that gets made still has a one way ticket to a landfill. So what do we do? We pick a fight..with Ken Pucker on our side. Ken is the former COO of Timberland and he serves on the board of MIGHTY EARTH, a global advocacy organization 'working to defend a living planet'. This combination of working at the intersection of capitalism and the environment gives Ken unique insight into the biggest issue our industry faces. Today Ken joins in THE ROCK FIGHT to talk about how we got here, how much the outdoor industry is leading on this topic and the options we have to achieve a greener future. Learn more about Ken by following him on LinkedIn or check out MIGHTY EARTH here: https://www.mightyearth.org/Send your comments and suggestions to [email protected] ROCK FIGHT is a production of Rock Fight, LLC.
41:1028/02/2023
Trail Runners vs Hiking Boots with Justin Housman
It's an all time classic debate. Right up there with 'tastes great/less filling' and 'is a hot dog a sandwich?' sits: TRAIL RUNNING SHOES vs HIKING BOOTS when it comes to what you like to hike in.Today on THE ROCK FIGHT, the man who wrote the article (literally, see the link below), Justin Housman of ADVENTURE JOURNAL, comes on to talk about his journey from boots to runners and back again. What do you think? Hiking boots? Trail running shoes? Sport sandals? Something else? Email your feedback to [email protected] ROCK FIGHT is a production of Rock Fight, LLC.Read the original article: https://www.adventure-journal.com/2022/01/im-giving-trail-runners-hiking-boots/Follow Justin on twitter @justinhousmanAdventure Journal on Instagram: @adventurejournalSubscribe to Adventure Journal: https://shop.adventure-journal.com/
23:3227/02/2023
Cliffhanger: An Outdoor Movie Review
It's time for an OUTDOOR MOVIE REVIEW! Today we look at the 1993 action classic CLIFFHANGER and determine if the outdoorsy elements work and if the film is worthy of THE ROCK FIGHT stamp of approval.Spoilers abound in this conversation so be sure to check out CLIFFHANGER which is currently streaming on Paramount+. The movie is also 30 years old, so you know, maybe just go for it.Want to pick a fight with THE ROCK FIGHT? Send your comments and suggestions to [email protected] for listening and please like, subscribe, follow and leave us a 5 star rating. THE ROCK FIGHT is a production of Rock Fight, LLC.
06:1523/02/2023
Dawn Patrol Is Too Damn Early
Dawn Patrol can be magical. But you know what is even more magical? My goddam morning routine. Today Colin lists his top 3 reasons why Dawn Patrol, while always worth the effort, isn't all it's cracked up to be.Agree? Disagree? Want to pick a fight with THE ROCK FIGHT?! Send your comments and suggestions to [email protected] ROCK FIGHT is a production of Rock Fight, LLC.
05:3422/02/2023
Top 4 Run Brands to Watch in 2023 & Lowa's Big Gamble with Peter Verry
Running...it's so hot right now.Lowa Boots debuted their new trail running lineup, ATR, this past fall and while cracking into a new category (even an adjacent one) is difficult, this may be the right time to go for it. Today we are joined by PETER VERRY from FOOTWEAR NEWS to talk all things running, why Lowa has a great shot at success and to get Peter's top 4 running brands to watch in 2023 (21:45).Want to pick a fight with THE ROCK FIGHT? Email us your comments and suggestion to [email protected] Peter's work at www.footwearnews.com.Follow Footwear News on Instagram and Twitter @footwearnews.THE ROCK FIGHT is a production of Rock Fight, LLC.
27:5921/02/2023
Top 5 Outdoor Magazines with Mike Rogge
Mike Rogge is back on the show and today he and Colin are running down their desert island all time favorite top 5 outdoor magazines, alive or dead, from any era!Did your favorite magazine get mentioned? Was there a big one that we missed? Send your favorite magazines, comments and suggestions to [email protected]!Please subscribe, follow and rate THE ROCK FIGHT wherever you get your podcasts. THE ROCK FIGHT on Instagram: @therockfightpodTHE ROCK FIGHT on Twitter: @rockfightllcSupport MOUNTAIN GAZETTE: https://mountaingazette.com/products/mountain-gazette-annual-subscriptionMountain Gazette on Instagram: @mountaingazetteMountain Gazette on Facebook: facebook.com/mountaingazetteMike Rogge on Twitter & Instagram: @skiingroggeTHE ROCK FIGHT is a production of Rock Fight, LLC.
16:4916/02/2023
Crocs
No show notes necessary. This episode stands on it's own.Agree? Disagree? Either way click play to hear how this fight plays out. Want to battle Colin or suggest your own rock fight? Email us at [email protected].
01:3415/02/2023
The Outdoor Mag is Dead! Long Live Outdoor Magazines! with Mike Rogge
In the digital age outdoor magazines have largely declined in quantity and quality. But there has been a recent resurgence of titles both old and new focused on print and long form storytelling One of these titles is MOUNTAIN GAZETTE; owned by veteran outdoor journalist (and skiing aficionado), MIKE ROGGE. Today, Colin is joined by Mike to discuss the state of outdoor magazines, the impact they’ve had on their lives and what we can expect from them in the coming years.Subscribe to MOUNTAIN GAZETTE today: https://mountaingazette.com/products/mountain-gazette-annual-subscriptionFollow Mike on Twitter: @skiingroggeFollow MOUNTAIN GAZETTE on Instagram: @mountaingazetteFollow MOUNTAIN GAZETTE on Facebook: facebook.com/mountaingazetteWant to pick a fight with THE ROCK FIGHT? Send your comments, feedback and suggestions to [email protected] ROCK FIGHT is a production of Rock Fight, LLC
26:2714/02/2023
Breaking Up with Running
It's a sad day because today's fight is with running. Sweet, sweet running. Who I learned to love after promising our lord and savior Chris Knight that I would never run for fitness. Running, it's not you, it's me but we have to break up...at least for now. And this is a fight I'm going to win.Agree? Disagree? Either way click play to hear how this fight plays out. Want to battle Colin or suggest your own rock fight? Email us at [email protected].
06:4108/02/2023
Perspective with Brendan Leonard
It's part 4! The final episode of our exploration of the definition of adventure! Last time, Fitz Cahall laid some knowledge on us that demonstrated how adventure can be a teacher. Today Brendan Leonard gives us the perspective we need on this whole endeavor!Thanks for listening to THE ROCK FIGHT! We are the (self-proclaimed) most exciting new podcast in the outdoor space and we want to pick a fight with us. Email your comments or suggestions to [email protected] out Brendan's work at www.semi-rad.com or on Instagram @semi_rad
12:4107/02/2023
Sunglasses
Today, Colin picks a fight with the trend du jour in the sunglasses space...the one that is making us all look like a dumbass.Agree? Disagree? Either way click play to hear how this fight plays out. Want to battle Colin or suggest your own rock fight? Email us at [email protected].
03:0101/02/2023
A Teacher with Fitz Cahall
Part 3! The Penultimate Episode of our four series defining adventure!Last time Paddy O'Connell told us that it's about quality over quantity. In today's episode guest Fitz Cahall, The Podfather of the Outdoor Industry, shows us that ultimately adventure is a teacher.Thanks for listening to THE ROCK FIGHT! We are the (self-proclaimed) most exciting new podcast in the outdoor space and we want to pick a fight with us. Email your comments or suggestions to [email protected] THE DIRTBAG DIARIES wherever you get your podcasts or visit their website www.dirtbagdiaries.com. Find the show on Instagram @dirtbag_diaries.To learn more head to www.ducttapethenbeer.com.
13:0931/01/2023
Jeep Blew It
In the 90's, those of us who liked going outside...we all wanted... a Jeep. Either a Wrangler or a Cherokee with of course stick shift. Because nothing says poseur like manual transmission.And then, Jeep pissed it all away. Because of that, we're dragging them and a sackful of rocks into the arena and picking a big ole rock fight!Agree? Disagree? Either way click play to hear how this fight plays out. Want to battle Colin or suggest your own rock fight? Email us at [email protected].
04:4925/01/2023
Quality Over Quantity with Paddy O'Connell
It's part 2 of our four part series attempting to define adventure. Last time we learned from Steve Casimiro that adventure is personal. In today's episode, guest Paddy O'Connell surmises that it's the quality, not the quantity that matters.Thanks for listening to THE ROCK FIGHT! We are the (self-proclaimed) most exciting new podcast in the outdoor space and we want to pick a fight with us. Email your comments or suggestions to [email protected] more from Paddy O'Connell check out his website www.paddyroc.com or follow him on Instagram @paddyroc.
13:1224/01/2023
Cotton Doesn't Kill
Did you know that 'Cotton Kills' is still a thing? Like people are still telling the next generation of active folks that if they wear cotton outside...THEY...COULD...DIE!Fear not dear listener, Cotton Colin is here to ensure you that indeed you can wear your Iron Maiden concert t-shirt while hiking on a nice sunny day. Heads up 'Cotton Kills'...there are rocks inbound!Agree? Disagree? Either way click play to hear how this fight plays out. Want to battle Colin or suggest your own rock fight? Email us at [email protected].
03:3618/01/2023
It's Personal with Adventure Journal's Steve Casimiro
What is adventure? Is it a thing? A feeling? The Rock Fight presents a limited four part series where Colin talks to four notable voices from the outdoor media community to dig into how we define what we do outside.For part 1, Adventure Journal's Steve Casimiro tells us that adventure...is personal.Thanks for listening to THE ROCK FIGHT! We are the (self-proclaimed) most exciting new podcast in the outdoor space and we want to pick a fight with us. Email your comments or suggestions to [email protected] out all that Adventure Journal has to offer (and be sure to subscribe) at: www.adventure-journal.com.Also be sure to checkout AJ on: Instagram (@adventurejournal) and YouTube (@adventure-journal)
14:1817/01/2023
Gravel Bikes Are Not A One Bike Quiver
All the videos on YouTube are wrong...Gravel Bikes are not the one bike quiver we've been promised. But does that mean they're useless? Listen to find out!Agree? Disagree? Either way click play to hear how this fight plays out. Want to battle Colin or suggest your own rock fight? Email us at [email protected].
05:4311/01/2023
Plaid Button Down Shirts
The plaid button down shirt is the default uniform for outdoorsy men everywhere. But why have these 'mountain polos' started showing up on the trail?! Yup, time for another rock fight.Agree? Disagree? Either way click play to hear how this fight plays out. Then send in your rebuttal or ideas for your own rock fight at [email protected].
04:4004/01/2023
Waterproof Running Shoes: The Thing That Should Not Be
Why? Why do waterproof running shoes continue to get made? Today, Colin tells you why an entire category just needs to go away.Agree? Disagree? Either way click play to hear how this fight plays out. Then send in your rebuttal or ideas for your own rock fight at [email protected].
03:2828/12/2022
The Christmas Present That Isn't Overrated
The latest outdoor trinket you saw in the Outside Magazine holiday buyers guide is not what you want this holiday season. Today, Colin tells you about the hot item for outdoorsy folks everywhere.Agree? Disagree? Either way click play to hear how this fight plays out. Then send in your rebuttal or ideas for your own rock fight at [email protected].
05:2623/12/2022
Point Break: An Outdoor Movie Review
We've all known it, Colin is just finally saying it: 1991's POINT BREAK is the greatest surf movie of all time. The other combatants in this rock fight have all left the arena (and need stitches).Agree? Disagree? Either way click play to hear how this fight plays out. Then send in your rebuttal or ideas for your own rock fight at [email protected].
04:1623/12/2022
Mountain Bike Suspension is Pointless
Today Colin is picking a fight with MOUNTAIN BIKE SUSPENSION; because (as he puts it)...It is pointless. Agree? Disagree? Either way click play to hear how this fight plays out. Then send in your rebuttal or ideas for your own rock fight at [email protected].
05:0520/12/2022
Shirtless Dudes in the Climbing Gym
Today, Colin lays out the occasions when it's acceptable for men to be active without a shirt on...and picks a fight with the one way it's not. Agree? Disagree? Either way click play to hear how this fight plays out. Then send in your rebuttal or ideas for your own rock fight at [email protected].
02:0220/12/2022
Ski Resorts Are Not Outdoor
Are ski resorts OUTDOOR or just an activity that is done in the outdoors? Colin is loaded up with an armful of stones as he wages a rock fight that will surely touch a few nerves.Agree? Disagree? Either way click play to hear how this fight plays out. Then send in your rebuttal or ideas for your own rock fight at [email protected].
05:5420/12/2022