Running a successful photography business goes far beyond capturing beautiful moments; it also requires a solid grasp of your finances to thrive year-round. Working with an accountant can help you sidestep costly tax errors, track your spending, and stay compliant, reducing the risk of audits. In this special episode, we are joined by Keila, the founder of Little Fish Accounting, who brings over 15 years of expertise in accounting and business growth. With a passion for empowering business owners, Keila shares essential strategies for achieving financial success and scaling sustainably. In this episode, Keila highlights key tax insights and financial tips to keep your photography business thriving. She explains the importance of maintaining organized profit and loss statements, balance sheets, and a reliable accounting system. These tools provide a clear view of your business’s profitability and enable you to make informed financial choices for long-term growth. Keila also emphasizes that regular financial organization and analysis reveal how much income truly belongs to you after covering taxes and business expenses. These are crucial insights for any business owner aiming for stability and success. Tune in.   What You Will Learn: [00:01] Episode intro and what we have today with Keila [01:35] A bit about Keila and what she does in the accounting space [03:44] The importance of financial reporting and working with an accountant [06:51] Importance of bookkeeping and its role in the tax process [09:55] Potential red flags that the IRS can come looking for [15:44] Strategies you can use to analyze your business financials [22:28] How mentorship and coaching services should be handled in tax [30:40] Should your IRA contributions come from a personal or business account [33:36] Key takeaways and golden nuggets from Keila [35:51] Best ways you can reach out and connect with Keila [36:14]Ending show    Standout Quotes: “For all the things you can do to support your business in terms of financial education and looking at what you need to do next are tracking and organization.” - Keila [03:45] “All the money that you receive in a business is not yours. Some have to go to expenses, some go to pay taxes, and if you don’t know how much you have, you cannot make next month’s decisions.”- Keila [04:43] “Accordinng to IRS, deductible expenses must meet two conditions. They must be ordinary and necessary.”- Keila [09:56] “Tax payments are not expenses.”- Keila [16:40]   Stay Connected   Rhea Whitney Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography    Keila Hill-Trawick Website: https://www.littlefishaccounting.com/ LinkedIn: https://www.linkedin.com/in/keilahilltrawick/

Mastering effective marketing and business skills is often the secret behind a photographer’s success. A great photographer knows how to attract leads, close deals, and build lasting client relationships. Yet, many photographers struggle with the same issues: giving too much to clients who don’t return, feeling lost on how to showcase their work on social media, or battling procrastination and self-doubt. You are not alone if you find yourself overwhelmed with these issues. In this episode of Rhea's one-on-one coaching session with Arelis Solares, she offers guidance on overcoming these challenges to help grow your photography business. A key takeaway from this episode is the importance of a photography pitch deck. This digital presentation highlights your skills, portfolio, and unique styles. A well-crafted pitch deck is designed to make a strong impression on potential clients, showing them exactly why they should work with you. If you have tried everything but have not seen real progress, this episode is packed with actionable insights to take your photography business to the next level. Tune in.   What You Will Learn: [00:01] Live coaching with Arelis Sorales  [04:16] Does  your problems resonate with Areli’s [04:42] How overgiving to her clients negatively has affected her business [06:39] Why having photography packages gives boundaries to your business [13:17] Why do you need to pitch yourself as a photographer, and how [17:54] Do you anticipate what your clients might need?  [19:13] Why do you need a fixed rate and not a price range for your photography packages [24:53] Reasons why people procrastinate and how to handle that [27:33] Never compare yourself with other photographers  [35:58] Handling negative talk from others [37:20] Ending show and calls to action   Standout Quotes: “The most successful photographers have mastered effective marketing and business.” - Rhea [03:53] “When you give your clients a pricing range, they will always end up on the low side always.”- Rhea [19:32] “As a photographer, never compare yourself with other photographers. Other photographers are not your clients. They do not pay for your services nor pay your bills  - Rhea [27:43]   Stay Connected   Rhea Whitney Learn more and Apply for Elevate here: https://elevate.rheawhitney.com/ Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography   Arelis Sorales  Tiktok: https://www.tiktok.com/@solaresphotography Instagram: https://www.instagram.com/solaresphotography/

Are you a photographer who overthinks every decision, picking up and dropping ideas, only to feel stuck with no real progress? Sometimes, it is not the lack of a good business model, marketing, or network that holds you back but rather the emotional and psychological hurdles in your own mind. If this sounds familiar, this episode with Denisha might be just what you need. Many photographers struggle with making clear decisions because they get trapped in endless thoughts and “what-ifs.” Maybe you have dreamed of scaling your photography business but feel held back by constant doubt. You are not alone. Denisha once faced these same challenges. Before joining the ELEVATE mentorship program, she often found herself overthinking, which prevented her from moving forward in her photography career. Today, she is a thriving photographer specializing in capturing women’s portraits, helping them feel beautiful and empowered. In this episode, she shares her journey, insights, and the transformative impact that the ELEVATE program has had on her growth. Her story proves that, with the right support, it is possible to overcome mental blocks and build a successful photography business. Tune in.   What You Will Learn: [00:01] Episode intro and what we have today with Denisha, an Elevate Member [04:39] How Denisha and Rhea met [07:49] Denisha’s photography business ups and downs before joining ELEVATE [11:14] Significant changes and milestones Denisha has realised as part of ELEVATE [12:45] Denisha’s blend of being a brand designer and photographer [17:19] Why having a coach is one of her valuable pieces of ELEVATE  [18:14] Things she is proud to have done in the past year with ELEVATE [20:32] Tips if you are struggling with setting beautiful editorial lighting [27:00] Is the ELEVATE mentorship program worth it? [31:00] Best ways you can reach out and connect with Denisha [31:24]Ending show   Standout Quotes: “The way you can become better as a business owner is also if you become better as a person.” - Rhea [18:55] “We all must make investments to grow. It all depends on how bad you need it.”- Denisha [27:04]   Stay Connected   Rhea Whitney Learn more about Elevate here: https://elevate.rheawhitney.com/ Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography Connect with Denisha Website: https://www.denishamccauley.com/ Instagram: https://www.instagram.com/dmccauleyphoto/

In this special episode, Rhea shares her insights on the essential differences between being a photographer and a CEO. She discusses key challenges that photographers face, from pricing strategies to financial management, and explains why these are critical to achieving long-term success. Rhea highlights the "Elevate Group Coaching Program," designed to support photographers in leveling up their business skills. By focusing on structured pricing, improved client workflows, and aligning personal branding, photographers can elevate their operations and confidently make the leap from artist to entrepreneur. Rhea emphasizes the importance of building a business foundation rooted in data tracking, understanding your ideal client, and setting sales goals. With her finance background and years of experience in the industry, she brings a unique perspective that combines creativity with financial savvy. For photographers who want to surpass income goals, transition to full-time, and truly scale their business, this episode offers valuable insights to get you started on that path. Tune in to learn more about the Elevate Group Coaching Program and take steps towards becoming a CEO who not only creates but thrives. What You Will Learn: [02:30] Difference between being a photographer and a CEO [05:45] Insights on the "Elevate Group Coaching Program" [09:00] Why pricing structure is crucial for business growth [13:20] Importance of understanding ideal client and target audience [16:50] Data tracking for lead generation and profitability [20:15] Key metrics for setting achievable sales goals [24:40] Strategies for managing business finances and taxes [29:05] Importance of stepping outside your comfort zone as a CEO [32:00] How to apply to the Elevate Group Coaching Program Standout Quotes: "Being a photographer is about capturing moments, but being a CEO means creating a sustainable business around those moments." - Rhea Whitney [02:45] "Creating content that resonates with your ideal client is essential for effective lead generation and long-term growth." - Rhea Whitney [13:20] "Pricing isn’t just about picking a number; it needs to be data-driven and justified to ensure profitability." - Rhea Whitney [20:15] "You have to be willing to step outside of your comfort zone to grow into a confident CEO." - Rhea Whitney [29:05]   Stay Connected Learn more about Elevate here: https://elevate.rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography     

From Passion to Pro with Kimberly Burton Are you ready to turn your passion into a thriving business? The path from pursuing a hobby to building a successful career often requires more than just talent; it takes dedication, a clear vision, and the ability to market your skills effectively. Creating a business with purpose means aligning what you love with the needs of your audience while staying true to your values. It’s about building confidence, developing a strategy, and taking consistent action to reach your goals. With the right support and determination, it’s possible to transform your passion into a meaningful and rewarding professional journey.  In this episode, we talk about how to become a professional photographer and build a business that represents who you are and the vision you have for your business with a special guest, Kim. Kim is a photographer and the owner of Capture The Moment Photography, which specializes in wedding and family photography. Her mission is to capture life’s precious moments through quality and unforgettable photography experiences.    What You Will Learn: [00:01] Intro and a bit about our guest, Kim [01:18] Kim’s backstory and how she bacame a professional photographer  [03:20] How Kim conneccted with Rhea and became part of Elevate  [06:24] Where Kim’s photography business was before Elevate  [10:03] The biggest transformation Kim has experienced in her business in 2024 [12:26] Community: Kim’s favorite part of Elevate  [15:50] Kim’s experience with the Inperson vibes and energy of the community  [19:05] The work and achievements that Kim is most proud of  [22:47] Kim’s advice to someone considering joining Elevate  [26:40] How to build your confidence and create something that you love  [29:05] How to reach out and connect with Kim   Standout Quotes: “Confidence matched with strategy, strategy matched with action and action matched with community is the key to success .” - Rhea [22:27] “If you have any spiritual backing cling on it, God will never have you in a room that is not spaced out for you .”- Kim [22:18] “Don’t waste your money on coaching if you are not in the work; you cannot just pay some money and arrive, you must do the work.”- Kim [23:16] “Selling and marketing is an energetic exchange, someone is  going to be excited to work with you when you’re excited to market what you do.”- Rhea [27:23]   Stay Connected  Learn more and apply for Elevate here: https://elevate.rheawhitney.com/  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography   Connect with Kim Instagram: https://www.instagram.com/capturetheemomentsphotog/

Beyond Six Figures as a Photographer Have you ever wondered why some businesses grow quickly and successfully but then seem to reach a point where they cannot go any higher financially? Many photography businesses face this challenge. At first, they start strong and make good profits, but after a while, they struggle to reach the next level. This ceiling is often frustrating. So, what stops you from hitting those high earnings and going even further? The answer could be in your business model or personal approach.  In today’s episode, Rhea shares how you can reach six-figure success in your business through her mentorship program, ELEVATE. She reveals exclusive insider tips to guide her clients to hit—and exceed—the six-figure milestone. With a track record of proven results, Rhea’s approach is more than just theory; she has consistently helped her clients achieve these ambitious goals.   What You Will Learn: [00:01] Intro and why the episode is titled ‘Six Figures and Beyond.’ [01:10] Who is ‘ELEVATE’ suitable for [04:08] What it takes to go beyond six figures as a pro photographer [04:57] You must have an identified specialty or genre of work [06:08] Develop high-ticket offers and packages [07:17] Identify your target market and ideal clients [07:36] Have good management and systems around your business finances [08:40] Have consistency in your marketing and promotion [14:20] Have a great blend of front-end and back-end offers [16:36] A quick recap [17:35] How to reach out and become part of the ELEVATE family   Standout Quotes: “Success comes with a clearly defined specialty or genre of work. People should clearly name your brand and in specific, what type of photography you do, even when you are not in the room.” - Rhea [04:57] “Product marketing and promotion are things you get stronger at with time. But in order to be so, you need to be consistent, with flexing and prunning.”- Rhea [08:47] “When you think going beyond six figures, you have to work on having a good past client retention and building an ecosystem where you can keep communicating with those past clients.”- Rhea  [12:22] “There’s no better dollar to be made than  from your past client.”- Rhea [12:50]   Stay Connected  Sign up for the FREE webinar Perfectly Packaged for Six Figures and Beyond here: https://elevate.rheawhitney.com/webinar Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography

Mastering Pricing and Marketing with Bryanna Goode Have you been struggling to communicate your worth and set the right prices for your creative business? You're not alone. Many creatives face challenges in pricing their services, fearing they will either scare clients away or undervalue their work. As a photographer, your pricing reflects not only the quality of your work but also the expertise and value you bring to the table. Learning how to communicate your value and worth effectively through your messaging and pricing can help you build trust and attract the right audience. When you align your pricing with your value, you can grow a sustainable business that empowers you to thrive without feeling overworked or underappreciated. In this episode with Bryanna Goode, we explore how creatives can grow their businesses by effectively communicating their value and setting price points that reflect their worth without risking burnout. We also discuss the importance of having a support system and how Elevate can guide you toward achieving your business goals. Bryanna is a branding and lifestyle photographer based in the DMV area. She works with Black women entrepreneurs, helping them elevate their branding and content to better showcase their businesses. What You Will Learn: [00:01] Intro and a bit about our guest, Bryanna Goode [01:16] How Bryanna connected with Rhea and became part of Elevate  [03:14] Bryanna’s photography business before joining Elevate and the help she needed [04:44] How Bryanna's pricing and messaging has transformed   [05:46] Marketing struggles and how Elevate can help build confidence and consistency [08:26] Perseverance and Bryanna’s growth and transformation  [11:28] Bryanna’s return on investment from Elevate  [12:34] What Bryanna is most proud of in working with Elevate [55:53] Bryanna’s recommendations for those considering Elevate [17:02] How to reach out and connect with Bryanna [17:13] Ending the show   Standout Quotes: “Just resay what you already said so that people can see your consistency.” - Bryanna [06:07] “All creators are emotional and sensitive, but just having that perseverance and mental strength can help you move the needle forward.”- Bryanna [08:33] “It’s not over until it’s done, we don’t bow out early.”- Rhea [11:13] “Step outside of the box, push yourself out of your comfort zone, and you’ll not regret it.”- Bryanna [14:37]    Learn More About Elevate Here: https://elevate.rheawhitney.com/   Stay Connected  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography   Bryanna Goode Instagram: https://www.instagram.com/goode_visions/?hl=en  

Content That Converts In this episode I dive into value positioning and the importance of content that converts, especially for photographers. Introducing our upcoming 10-day live challenge, "Content That Converts," aimed at helping creative entrepreneurs, particularly photographers, develop content strategies that drive leads and enhance brand visibility.   What You Will Learn: (0:36) - Excitement for the episode and upcoming challenge, "Content That Converts." (1:36) - Overview of the live 10-day challenge, starting October 23rd, 2024. (2:02) - Common struggles photographers face with content creation and how the challenge addresses these. (3:43) - Explanation of how the challenge will increase visibility, generate leads, and enhance confidence. (6:02) - Emphasis on the critical role of content in business success, explaining how conversion content works. (7:09) - Community support and challenges designed to help creatives push past mental blocks around content creation. (7:53) - Encouragement to actively participate, post content, and improve through practice.   Standout Quotes "Content is a muscle that needs to be pruned, grown, and flexed constantly."  "I want to teach photographers how to create conversion content, and explain what conversion content is." "Content is critical for your business success—visibility, brand awareness, and lead generation are key."    Stay Connected  Join the 10-day challenge here: https://rheawhitney.thrivecart.com/contentthatconverts/  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography

Defining Your Photography Style of Work Defining your photography style is an essential first step for any photographer, as it shapes how you capture and communicate your creative vision. Though often overlooked, establishing a distinct style early on helps you stand out in the market and gives your work a recognizable identity. By clarifying your preferred themes, techniques, and aesthetic choices, you not only hone your skills but also attract the right audience. Whether it's your portraiture skills, quality, or versatility, your style is a reflection of your artistic voice, and prioritizing this foundation will guide your growth and success as a photographer. In this episode, your host, Rhea Whitney, shares insights on how to define your photography style of work and the essential elements that every photographer should focus on to help you understand what works for you and how to improve your technique in future shoots.  Tune in.   What You Will Learn: [00:01] Intro and what’s in for you in this episode [01:11] Why defining your photography style of work is an essential foundational step [01:52] Things that are critical to define in your style of work [02:17] Camera settings and why you need to pay much attention to it [07:47] Defining your photography gear and why it’s important [11:54] Studying and reviewing your own past work  [14:40] Practical ways to recreate your style of work seamlessly [18:29] Key takeaways for you from the episode [19:30] Ending the show   Standout Quotes: “For any successful photography work style, it is important to understand your ISO, your camera sensitivity to light, your aperture and your shutter speed.” - Rhea [06:47] “Your camera body is a part of your gear, which is important, but the lenses that you have in that camera body are more important.”- Rhea [07:58] “The aperture settings of your camera is controlled by your lens.”- Rhea [09:50]   Stay Connected Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography

Why Value Positioning is Critical For Your Business Value positioning defines how your product or service stands out in the marketplace and resonates with your ideal customers. It is the process of clearly articulating the unique benefits and solutions you offer as a creative photographer, addressing the specific needs and desires of your target audience. A well-defined value position helps you communicate your brand’s uniqueness, differentiates you from competitors, and ensures that your message aligns with your core values, beliefs and target audience. Creating a strong value positioning will help you build trust, attract your ideal customers, and drive sustainable business growth by making it clear why your business is the best choice. In this episode, we discuss value positioning—what it is, why it's critical for your business, and how to articulate it effectively to your ideal clients and target audience.    What You Will Learn: [00:01] Intro and what’s in for you in this episode [01:12] What value positioning is, and how to articulate it to your ideal client [03:10] The importance of value proposition statement [04:43] How to articulate your value by defining your brand words [06:32] Rhea's core mission as a business coach and leader [08:11] Words you can use to speak your uniqueness as a photographer [11:14] How to communicate your ‘I Help Statement” [13:36] Defining and aligning your core values with your ideal client   [14:32] Where to get started in working on your value preposition  [17:11] Where to put your value proposition statement [18:17] How to create a powerful value proposition statement through market research   Standout Quotes: “Value positioning is the ability to articulate your value to your ideal audience and clients in a way that is clear, concise, and speaks to what they need and want.”- [01:12] “Value positioning speaks your uniqueness and who you do it for.” - [05:13] “Our core values are the things we believe in deeply, and they are the thread that runs through the business and our personal life and aligns us with our ideal clients.”- [13:54] “When our values and beliefs align, we’re able to show up in our gifts, zone of genius and power.”- [14:18]   Stay Connected  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography

Being Willing to Try New Things  In an industry where trends quickly come and go, it's essential to differentiate your brand to connect with your target audience in an impactful way. Thinking outside the box as a creative photographer is all about getting out of your comfort zone, pushing boundaries, and exploring new creative ways to connect, price your packages, generate leads, and build an authentic brand. By constantly challenging yourself to step beyond the ordinary, you can create a unique brand identity that not only meets but exceeds client expectations, ensuring your business remains vibrant and relevant in a competitive market. In this episode, Rhea shares valuable insights on what it takes to try new things as a business photographer to offer more creative and authentic services. Business is about evolution, and we cannot continue doing the same things if we want to grow and be successful.    What You Will Learn: [00:01] Intro and what’s in for you in today’s show [00:41] How to break the mold and evolve your brand with the changing market [04:24] 3 things to consider when thinking outside the box  [04:31] Pricing structure and how to price your packages  [07:54] Content creation and what to focus and lean on  [12:16] Getting new leads and connecting with your target audience  [16:29] Wrap up and end of the show   Standout Quotes: “If you have an incline to introduce a new specialty or niche into your business, you can break the mold, think outside the box, and do the things you desire in your business.”- Rhea [01:59]  “Business is truthfully about the evolution of your business and your brand.”- Rhea [02:53] “Make your content creation feel fun, be open, and show your uniqueness; don’t overcomplicate it.” - Rhea [10:24] “Content doesn’t have to be hard and challenging; you can make it fun, impactful, and helpful; you just need to get clear on what you are selling and who you are selling to.”- Rhea [11:51] “If you are struggling with getting new clients and leads, think outside the box of where you can show up to make new connections with a new audience.”- Rhea [13:31]   Stay Connected  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/

The Power of Email Marketing For Creative Entrepreneurs with Dawn Richardson Email marketing holds transformative power for creative entrepreneurs, offering a unique avenue to deepen relationships with potential clients beyond the surface-level interactions typical of social media. By leveraging the intimate nature of the inbox, creatives and photographers can cultivate a sense of community and loyalty among their readership. Regular, well-crafted emails allow them to share exclusive content, behind-the-scenes insights, and personalized stories and recommendations, fostering a sense of connection and trust. Email marketing is the key to transforming your business from mere handshakes and fleeting online connections into deep, ingrained relationships. Consistent mail marketing enables you as a creator to not only retain your audience but also turn casual followers into passionate advocates and long-term clients.   In this episode, we discuss the power of email marketing amid the unpredictable landscape of social media with a special guest, Dawn Richardson. Dawn is the product education manager for Flodesk, and a former software engineer turned into a wedding photographer. Dawn spent 8 years in the wedding photography industry photographing weddings in the Texas Hill Country.  During this time, she noticed many photographers were intimidated by technology, which inspired her to launch Tech Savvy Creatives in 2020. Her mission is to provide a safe and friendly online space where creatives can learn to embrace technology, have fun, and transform their businesses. Through her work, Dawn empowers creatives and photographers to utilize tech tools effectively, deepening client relationships and achieving greater business success. What You Will Learn: [00:01] Intro and what’s in for you in this episode [2:06] Dawn’s background and how she got into Flodesk [4:27] Why Flodesk is an excellent platform for your email marketing  [7:07] How to write emails that can deepen your relationship with clients  [14:49] The power of workflow and how to  segment your emails  [18:56] Why a separate platform for email marketing system is critical  [22:34] Dawn's advice on how to start building your email list [26:12] Why it’s more important now than ever to start building your email list  [27:52] How to reach out and connect with Dawn [28:06] Wrap up and end of the show   Standout Quotes: “None of us started our businesses to be exhausted, overwhelmed, or overworked; we started it to have freedom and the flexibility we dreamed of, and a lot of times technology can help you achieve that.”- Dawn [3:04] “Social media is the handshake, while email marketing is the deepening of that relationship; we connect with people online, but we get to deepen that relationship through email marketing.” - Dawn [4:56] “You are the expert and they are there to learn from you; so take advantage of that corner of the internet and inbox that you have to teach them something that is really valuable.”- Dawn [9:27] “Always try to offer something in exchange for the emails, whether that is a monthly newsletter, discount on a service, or freebie; they can help you start building your email list.”- Dawn [23:34]   Stay Connected  Dawn Richardson Website: https://techsavvycreative.com/ Instagram: https://www.instagram.com/techsavvycreative/   Rhea Whitney  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography

Thinking Outside The Box In Business Thinking outside the box in business is about breaking free from conventional patterns and trying new innovative approaches to evolve, grow, and develop. It involves challenging the status quo, embracing creativity, and daring to experiment with new ideas. By stepping out of traditional confines, photographers and creatives can discover unique strategies that differentiate them from competitors, meet unaddressed needs, and adapt to changing market conditions. Thinking outside the box encourages a culture of continuous improvement, where we view risks as opportunities for learning and development.    In this episode, Rhea discusses how creatives often limit themselves and how you can think outside the box in business to drive success and innovation. She also shares insights on diversifying your photography services and trying new things for personal and professional growth.  What You Will Learn: [00:01] Intro and what’s in for you in this episode [00:57] Different boxes and how creatives box themselves in them [03:09] How to step out and be your authentic self [04:07] Going for authenticity Vs. perfection [05:29] Building and marketing 2-3 sets of photography services  [08:10] How to think and step outside the box [09:27] Trying new things to evolve, grow and develop [10:09] Wrap up and end of the show   Standout Quotes:  “Outside the box creators are the ones who are going to win the most.”- Rhea [04:02] “People want authenticity, not perfection; they want to know more about you and less about the perfect crafted piece.” - Rhea [04:30] “You can be a successful photographer in multiple niches of work.”- Rhea [06:42] “You can be yourself and build an amazing business and brand; it does take strategy and work, but it’s possible.”- Rhea [09:07] “Try new things and allow yourself to evolve, grow, and develop.”- Rhea [10:00]   Stay Connected  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography  

So You Want To Quit Your Job Quitting a 9-5 job to become a full-time creative CEO is a dream for many photographers, but it requires careful and strategic planning. Going full-time into entrepreneurship is a significant move, and understanding your numbers is essential to ensure your business can sustain itself. Make sure to track your expenses, income, and profitability, and create a solid sales plan that allows you to outline your target market, marketing strategies, and revenue goals to guide your efforts and keep you focused. Additionally, preparing financially with adequate savings can provide a safety net during the transition, helping you weather any initial uncertainties and build a stable foundation for your new venture.   In this episode, Rhea shares invaluable strategies for creatives considering quitting their 9-5 jobs to be full-time creative CEOs. Drawing from her experience of going full-time after being fired twice, Rhea provides invaluable insights to help you support your business ambitions. With practical tips on how and when to make the leap, this episode is a must-listen if you want to make this significant career shift.   What You Will Learn: [00:01] Intro and what’s in for you in this episode [02:37] A 9-5 job vs. creative photography business [03:19] What to consider before quitting a full-time job [03:38] Know your numbers and growth potential [05:07] Create a plan for your sales [08:25] How Rhea went full-time in 2015 after getting fired twice [10:26] How to increase your leads and conversion  [12:14] Why you need an adequate amount of saving  [15:05] Wrap up and end of the show   Standout Quotes: “If you want to go full-time, you have to have a real plan for your sales.”- Rhea [05:01]  “When you’re full-time, your business is funding not only the operations but also your personal expenses.”- Rhea [06:04] “If you have so much demand, leads or interested people, but you don’t have enough time, or you are not making the money you want to make, that is a clear indicator to increase your prices.” - Rhea [06:38] “There is so much power in allowing your 9-5 to be a leverage for your business.”- Rhea [11:05] “Your cashflow as a business owner is different, and having adequate savings that can carry you for 6 months is so smart.”- Rhea [13:31]   Stay Connected  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography

Elevate Your Creative Business: Mastering Pricing and  Marketing with Tamera Darden Elevating your creative business involves mastering both pricing and marketing, two critical components that can significantly impact your success. Pricing can be a complex challenge, as many photographers struggle to find the balance between valuing their work and setting rates that reflect their true worth and expertise.  Proper pricing ensures that your work is valued appropriately, reflecting the skill and effort you invest while also attracting clients who appreciate and are willing to pay for value. On the marketing front, effectively promoting your offer helps you reach your target audience, build your brand, and establish a strong presence in the market. By developing a clear pricing and marketing strategy, you can position your creative business as a premium choice, attract more lucrative opportunities, and achieve sustainable growth and success. In this episode, we discuss how creatives can negotiate, set their price points, secure better deals, and build successful businesses with a special guest, Tamera Darden. Drawing from her own experiences and success with Darden Creative, Tamera provides valuable insights on establishing effective marketing and pricing strategies that reflect the true essence of your work to attract the right clientele. Tamera is a photographer, producer, and founder of Darden Creative, which specializes in modern, bright, and colorful photography for beauty and lifestyle brands.    What You Will Learn: [00:01] Intro and what’s in for you in this episode [00:33] Tamera’s background and what she does in the photography space [01:42] About Tamara’s book, The Photo CEO, and the inspiration behind it  [12:56] How Tamera found her lane with Darden's creative [20:06] Where to get started and how to test your business idea  [23:28] Defining your gear, style, and the use of the content  [26:47] Why women don’t charge enough [28:46] Marketing and how to hone the strategies that work  [32:37] Letting go of the idea ‘you are bothering people.’ [36:07] How to book more by charging more [40:56] Healing from coach hurt and building your business  [45:36] Learning how to balance the salty and sweet in business  [47:20] Negotiation and 5 tips for negotiating for your brand [55:53] A sales script to guide and help you feel confident in a negotiation   [58:30] How to be better as a creative and a photographer  [01:03:47] Researching your competitors and setting your price points  [01:11:30] How to reach out and learn more about Tamera  [01:12:37] Ending the show   Standout Quotes: “People should be able to go to your website and know within the first 5 seconds what you do: if they have to second guess what you do and what you offer, you’ve lost that person.” - Tamera [24:47] “People care less about the gear; they want to know if you can get the job done.”- Tamera [25:54] “The Repetitiveness is what builds authority and credibility in the lane that you are in.”- Rhea [26:28] “One of your roles as a business owner is to market your offer and find your people.”- Tamera [28:46] “Know what your non-negotiables are; before going into a conversation know what you will and will not do.”- Tamera [49:47] “People won’t schedule a call with you about your services if they are not interested in working with you.”- Rhea [55:02]   Resources Mentioned  The Photo CEO by Tamera Darden: https://www.amazon.com/Photo-CEO-Smarter-Photography-Business/dp/1954905157#:   Let’s Connect  Tamera Darden Website: https://www.dardencreative.com/ Instagram: http://instagram.com/dardencreative   Rhea Whitney   Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography

How To Protect Yourself As A Business Owner There are so many things that can go wrong in your photography business, AND implementing protective measures is essential to mitigate potential risks. One of the most effective strategies is to incorporate robust clauses into your contracts for the services you offer. These clauses should clearly outline terms and conditions regarding payment schedules, deliverables, usage rights, and dispute-resolution mechanisms. By establishing these parameters upfront, you can protect yourself and your business from potential disputes or legal issues down the line. Additionally, maintaining open communication with clients and addressing any concerns can help build positive relationships and minimize the likelihood of conflicts arising. In this episode of the Rhea Whitney Podcast, Rhea shares insights on how to protect yourself as a business owner, your creative rights, your artwork, your team, and your business.  Listen and get actionable strategies to help you uplevel your protection.   What You Will Learn: [00:01] Intro and what’s in for you in this episode [01:46] Why everybody you’re working with need to be on a contract [02:58] Important clauses to add to your contract [03:12] Payment and deliverable clause [03:24] Time and arrival clause  [06:23] Photograph and images rights clause [09:54] Expenses and force Majeure clause  [10:46] Retainer fee clause  [14:32] One clause Rhea added to her contract recently  [17:40] Wrap up and end of the show   Standout Quotes: “Everybody needs to be on some sort of contract when it comes to you working with them; contracts are for protecting you and your business in case something goes wrong.”- Rhea [01:53]] “There are so many ways to protect ourselves, and contracts are so important for us to do that.” - Rhea [12:29] “There is nothing too small or too big to put in a contract, protect yourself and your business.”- Rhea [17:40] “Cover yourself and protect your business at all cost.”- Rhea [18:08]   Stay Connected  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography

Managing your finances effectively is crucial for the success of your business, AND implementing sound financial strategies is essential to ensure stability and growth. One of the most effective approaches is to start by knowing your numbers thoroughly, including both business and personal expenses. This clarity helps you set strategic sales goals and manage your cash flow proactively, reducing stress and enabling informed decision-making. In this episode Rhea shares three essential tips for managing your finances better as an entrepreneur. She emphasizes the importance of knowing your numbers, from business expenses to personal costs, to proactively manage your finances and set strategic sales goals. Also highlighting the need for separate bank accounts for business and personal finances, including multiple accounts to effectively allocate funds and a tax savings account to prepare for tax season.   What You Will Learn: [01:46] Why everybody you’re working with need to be on a contract [02:58] Important clauses to add to your contract [03:12] Payment and deliverable clause [03:24] Time and arrival clause [06:23] Photograph and images rights clause [09:54] Expenses and force Majeure clause [10:46] Retainer fee clause [14:32] One clause Rhea added to her contract recently [17:40] Wrap up and end of the show   Standout Quotes: "Knowing your numbers is just really, really important. So again, this goes to knowing your cost of doing business." - Rhea [04:38 - 04:42]    "Having separate bank accounts is, to me, again, pretty basic, but I want to take it a step further and really encourage you to read the book 'Profit First'." - Rhea [08:27 - 08:37]   "Take a percentage of your sales and put that in a tax savings account and save for taxes."  - Rhea [09:42 - 09:47]   "We have desires to grow as a business owner and reach more clients and make more money, but one of the big things that is required in that is being able to manage the funds that you have better."  - Rhea  [08:08 - 08:20]   "If you have a savings account currently, and you have money sitting in that account, hundreds or thousands of dollars just sitting in this quote unquote savings account for a regular bank, I suggest for you to move that savings account to a high yield savings account." - Rhea [15:32 - 15:46]   Stay Connected Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography

Business Finance 101 Every business owner wants to make money and make a difference. Money is a tool that helps us do more, reach more people, and create the lives we want. The more we focus on our finances and our business, the better we get at making a profit. You can start small and improve your money skills over time by setting goals and being more aware of your finances. When considering financial matters for your business, there are several key points to keep in mind. Firstly, it's crucial to maintain a separate business checking account, distinct from your personal finances. This differentiation is vital, especially during tax season, for write-offs and accessing business-related benefits. Additionally, effective bookkeeping is essential. This involves regularly reconciling your financial records, whether weekly or monthly. By implementing these practices early on, you can streamline financial processes as your business expands. As your income and expenses grow more complex, adopting sound financial practices becomes increasingly beneficial, alleviating potential burdens in the future. Other business essentials include having a tax escrow account, saving for your business, and having a system for managing your business cash flow. Want to hear more about this? Tune in to Business Finance 101 with Rhea Whitney.    What You Will Learn: [00:01] Intro and what’s in for you in this episode [02:16] Essentials of a good business financial health [02:30] Why you need a business checking account [03:11] Why a business checking account is a cornerstone of Business 101 [05:10] Bookkeeping [06:12] A good bookkeeping and accounting solution for small businesses [06:58] Business taxes and how to best handle them [10:08] Create a system in your business that helps you manage cashflow the best way [12:06] A necessary mindset  shift from a 9-5 job for every entrepreneur [14:39] A quick recap [16:31] Wrap up and end of the show   Standout Quotes: “The goal of every business owner is to make profits and make an impact.”- Rhea [01:08]  “Money is a resource and a tool to do more and impact more, reach more, and create our desired lifestyle.”- Rhea [14:20] “You should never mix your business revenue with your personal finances. It is muddy when it comes to tax time, write-offs, or getting some business benefits. - Rhea [03:11] “The sooner you start incorporating bookkeeping and good financial practices into your business, the easier it will be down the road. This is because as your business grows, your income and expenses also grow, and things become more complicated or cumbersome.”- Rhea [05:48] Resources Mentioned Profit First by Mike Michalowicz: https://mikemichalowicz.com/profit-first/   Stay Connected  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography

What Are Styled Shoots and Who Are They Good For? Styled shoots are a curated photography experience. They are suitable for portfolio building,  networking, building confidence behind the camera, creating more dynamic images for your portfolio for you to be able to showcase in your marketing, and creating images that you do not have the opportunity to develop now with the current clients that you book. You can have styled shoots customized to specific genres or niches of photography, such as engagement style shoots, wedding style shoots, personal branding style shoots, and so on. Styled shoots are suitable for new photographers who want to create more dynamic imagery that they can showcase in their marketing. It is also ideal for photographers who are entering into a new niche and need more imagery to showcase what they are capable of. In this episode of the Rhea Whitney Podcast, Rhea shares her experiences with styled photography and how she used them early in her photography career to build her portfolio. Learn how you can use this to level your photography business.     What You Will Learn: [00:01] Intro and what’s in for you in this episode [02:38] What are styled shoots, and why are they good? [03:51] Rhea’s years of experience with styled shoots [05:00] Why you may need to consider styled shoots early in your career [08:54] Examples of styled shots Rhea has done over the years and what’s in store [13:28] Who are styled shoots good for?  [16:50] Some of the common types of styled shoots [19:26] A quick recap [20:57] Wrap up and end of the show   Standout Quotes: “Styled shoots is good for photographers who want to create more dynamic imagery that they can showcase in their marketing..”- Rhea [13:31]  “Photographers who are entering into a new niche or genre of photography and they do not have alot of imagery to showcase what they are capable of, may find styled shoots good for them.”- Rhea [13:45] “Styled shoots is an investment in your marketing and in your ability to showcase more of what you can do .” - Rhea [14:26] “If you know that you are in a season of uplevelling, and you want to have a high level and sophisticated client, or work on projects that look more sleek and luxurious, styled shoots might be your next thing.”- Rhea [18:29]   Stay Connected  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography

Being a Visionary vs. Becoming a DOER Creators are naturally visionaries. Everything they do in their creative endeavors starts with a vision, imagining, seeing, having a calling, or a passion for something. Vision is important, as it provides the roadmap to work. Consequently, no action can ever be taken unless the vision precedes. However, imagining the ideas is easy, but taking action is a tall order that requires discipline and self-sacrifice. Most entrepreneurs find themselves stuck between the thinking and action parts, leading to procrastination.  In this episode of the Rhea Whitney Podcast, Rhea discusses being a visionary vs being a doer/executor. Many creators live in the visionary role, and while it is crucial, doing the work is even more important. Taking action is what moves the needle forward in building your confidence in the vision and being the CEO. This episode is extremely valuable if you are stalling on the visionary role rather than focusing on the doer role. It is packed with tips on focusing on what matters to a business: taking action.   What You Will Learn: [00:01] Intro and what’s in for you in this episode [02:04] What it looks like to be a doer vs just a visionary person [03:11] Why vision is essential, but action is supreme [04:42] Why we fear to take action [06:33] Where most creatives make mistakes [07:24] Clearly define what your next step is [08:48] What executors do that visionaries don’t do [09:21] A quick recap [11:15] Wrap up and end of the show   Standout Quotes: “Most of the time, creatives and small business owners get stuck in constantly thinking about the business vision, revamping it and not moving the needle forward.”- Rhea [03:11]  “Taking action is what moves the needle forward on what you want.”- Rhea [03:31] “We all fail as business owners. Since that is inevitable, ensure you fail fast and fail forward.” - Rhea [04:25] “Sometimes we fail to take action because of the fear of the unknown.”- Rhea [04:42] “With failures come wins. You can't have one without the other.”- Rhea [10:24]   Ready to make your dream a reality? Here's the link to the FHTP program: https://fhtp.rheawhitney.com/    Stay Connected  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography

Turning Pro Turning into a pro photographer requires more than just mastering the technical aspects of the craft; it demands intentionality and a deep understanding of style, storytelling, and marketing. To transition from a novice to an expert, you must continuously hone your skills through practice, experimentation, consistency, and education. Beyond technical proficiency, cultivating a unique artistic vision and style is crucial for establishing your brand as an authority in the field. Building a strong portfolio, seeking feedback from peers and mentors, and actively engaging with the photography community is crucial to staying relevant and continuously growing as a pro photographer. In this episode of the Rhea Whitney Podcast, Rhea discusses the roadmap to turning pro and what it looks like when it comes to being a photographer. It’s time to build your confidence, take more control over your shooting environment, and be the pro, the expert, and the authority.    What You Will Learn: [00:01] Intro and what’s in for you in this episode [02:46] About the ‘From Hobbyist to Pro’ course  [05:16] Creating and recreating your Style of work  [07:50] Creating your first website and space on the internet [10:21] Niching down and finding your specialty  [13:10] Understanding marketing and promotion  [16:40] Hobbyist to Pro quarter 2 group program enrollment [19:40] Being part of a community and learning from others [21:20] Wrap up and end of the show   Standout Quotes: “As a pro photographer, what people pay you for is the consistency in your style of work and your ability to recreate your style time and time again.”- Rhea [05:26]  “Give yourself space not to be perfect.”- Rhea [09:44] “We’ve to start small, and small is actually big; even small starts lead to big wins and victories.” - Rhea [10:06] “Marketing, promotion, and sales are something you have to learn; it’s part of turning pro.”- Rhea [13:41]   Ready to make your dream a reality? Enroll for From Hobbyist to Pro: https://fhtp.rheawhitney.com/   Stay Connected  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography

Self-doubt can be a constant companion for business owners. But the key to building confidence lies in taking action and embracing the act of trying things out. By stepping outside your comfort zone and testing your ideas, even in small ways, you gain valuable experience. Each attempt, successful or not, provides lessons and fuels your belief in your ability to navigate challenges and make sound decisions. This momentum builds over time, transforming tentative steps into confident strides as you steer your business forward. In this episode of the Rhea Whitney Podcast, Rhea discusses why confidence is a key ingredient for success and how to build it. She highlights courage as the foundation of confidence and the importance of facing your fears, trying new things, and embracing mistakes as learning experiences. Taking action and discovering that something was not as scary as you thought is a powerful confidence booster.    What You Will Learn: [00:01] Intro and what’s in for you in this episode [01:00] What it takes to build courage [01:22] How taking action increases your level of confidence [04:36] Why business owners procrastinate in taking action [06:50] How to face negative emotions and imposter syndrome in taking action [09:20] How Rhea has been building confidence through action-taking [11:07] A quick recap [11:46] Wrap up and end of the show   Standout Quotes: “You must have confidence in who you are and what you offer to be a successful business person.”- Rhea [00:30]  “Your confidence is increased when you take action.”- Rhea [01:22] “A lot in business is just about testing things and seeing what works out there.” - Rhea [05:35] “Being scared alone won’t take you to your desired business goal. You have to be scared and courageous .”- Rhea [07:25] “A big part of selling is being confident in yourself, in what you are selling, and continuing to know how to build your confidence.”- Rhea [12:24]    Ready to make your dream a reality? Here's the link to the FHTP program: https://fhtp.rheawhitney.com/ Register for the Free 3 day sales training: https://www.photobombacademy.com/building-behind-the-lens   Stay Connected  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography  

Going Through Tough Times As a Business Owner Running a business is no walk in the park, and tough times are an inevitable part of the journey for most entrepreneurs. Things that entrepreneurs face in their personal lives may trickle down and pour into their professional development and business lives. This could include feelings of anxiety, fear, self-doubt, and even despair. Tough decisions such as laying off staff, cutting costs, or making changes to your product or service that you are not happy about can be agonizing and leave you feeling conflicted. Declining sales, increasing costs, and difficulty securing funding can also create immense pressure and uncertainty. All these tough times are universal and inevitable, and learning how to manage and navigate them is essential for smooth business growth.  In this episode of the Rhea Whitney Podcast, Rhea discusses three tips on managing tough times as a business owner and seeing the results you want. She encourages us to give ourselves the space and grace we would do to a friend. You must also prioritize yourself by taking some time to be quiet and alone and pour into yourself mentally and emotionally daily, even for a few minutes. This helps you to shift your mind and manage your thoughts and emotions.   What You Will Learn: [00:01] Intro and what’s in for you in this episode [01:45] How personal life can impact professional and business development [04:16] Prioritize yourself [08:33] Give yourself grace [11:20] Pour into your mental, emotional, and spiritual health daily [15:12] Going through hard times is inevitable [16:40] Bonus tip [18:40] Wrap up and end of the show   Standout Quotes:  “Things that entrepreneurs face in their personal lives trickle down and pour into their professional development and business life.”- Rhea [01:45] “The better you get at controlling your emotions and thoughts, the better you will become at showing up in your business and getting the results that you want.”- Rhea [02:04] “Business owners naturally pour from their cups to others. We will do no good to others if our cup is empty.” - Rhea [18:21] “You are not alone in going through tough times as a business owner. How you come out of the situation depends on how well you take care of yourself.”- Rhea [18:40] “You don’t have to always appear strong during challenging times. Feel the feelings. There will be some weak moments. Give yourself the grace as you would give to a friend.”- Rhea [20:34]   Ready to make your dream a reality? Here's the link to the FHTP program: https://fhtp.rheawhitney.com/   Stay Connected  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography  

During Black History Month, we honor the rich history of African American culture, resilience, and contributions that have shaped what we have today. Black History Month is a time to reflect on the struggles and triumphs of black Americans throughout history, from civil rights leaders and activists to artists, scientists, and innovators who have left an indelible mark on society. It's an opportunity to amplify voices that have often been marginalized, celebrate the achievements that have reshaped our understanding of equality and justice, and reaffirm our commitment to building a future where every person, regardless of race, color, or background, has the opportunity to thrive and contribute fully to our collective humanity.   In this episode of the Rhea Whitney Podcast, Rhea interviews a special guest, her father, Dr. George Reid, in honor of Black History Month. In the conversation, Dr. Rheid shares his journey of dedication to African American history, the importance of intergenerational education in preserving and advancing the African American heritage, and invaluable insights and perspective, weaving together the resilience, determination, and hope in celebrating the enduring legacy of black excellence.   What You Will Learn: [00:01] Intro and a bit about our guest today, Dr. George Reid [00:43] Dr. Reid's career background story  [03:13] Dr. Reid's dedication to African American history and advancement [06:43] The origin of Black History Month [12:16] The evolution from Negro history week and month to Black History Month  [16:52] Dr. Reid's perspective on how we should honor Black History Month  [20:07] The best book to read on Black History Month [22:06] Dr. Reid’s parting words and book recommendations  [25:20] Wrap up and end of the show   Standout Quotes:  “Nobody knows it all about history, but when you know your part, go deeper.”- Dr. Reid [13:21] “We have lost a lot of time not reading about our past, not knowing about it, and every time we slide back, we lose the opportunity to match forward.”- Dr. Reid [17:12] “If you don’t know what happened to you in the past, you are bound to repeat it.” - Dr. Reid [17:33] “Don’t be dismayed by the slowness of your success; it’s out there, and it will come, but you have to get behind it like a locomotive engine and push it every day.”- Dr. Reid [18:40]   Resources Mentioned  From Hope To Freedom by John Hope Franklin: https://www.amazon.com/Slavery-Freedom-History-African-Americans/dp/0375406719 The Mis-Education of the Negro by Carter Godwin Woodson: https://www.amazon.com/Mis-Education-Negro-Carter-Godwin-Woodson/dp/1680920685   Ready to make your dream a reality? Here's the link to the FHTP program: https://fhtp.rheawhitney.com/    Stay Connected  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography  

Are you struggling or feeling stuck on what to post, what to say or talk about in your messaging, and want to do better at creating content?  Creating content pillars is the key to overcoming content creation blocks, creating an effective content strategy, and engaging your audience effectively. By establishing your content pillars, you can organize your ideas and ensure a consistent flow of your brand and messaging. Content pillars serve as the foundation for your content strategy, guiding your messaging and providing a sense of coherence in your business. Whether it's educational content, behind-the-scenes glimpses, or thought-provoking insights, having clear content pillars ensures that your messaging remains purposeful and impactful.  In this episode of the Rhea Whitney Podcast, Rhea discusses what content pillars are,  why they are very important, and how you can create content pillars for content that represent your business, brand, and services. Learn how to build a strong and authentic connection with your audience by consistently delivering content that matters to them.   What You Will Learn: [00:01] Intro and what in for you in today’s show [01:01] What content pillars are, and how they work [01:26] Choosing your content pillar topics in your messaging  [03:33] Why you need to create content pillar topics [04:24] How to incorporate your core brand story into your content pillars  [06:18] How to incorporate your Signature Services into your content pillars [08:48] Quick recap on creating content pillars  [09:35] Ending the show   Standout Quotes:  “Content pillars are the foundation for your business, brand, and your messaging.”- Rhea [01:05] “When you find yourself repeating yourself in your marketing messaging, that means you are getting good at messaging. We build up our businesses by talking about the same thing over and over in different ways .”- Rhea [01:27] “You have to learn how to get comfortable about talking about the same things to continue to put your thoughts, opinion and expertice in your content so that people can know you for something in particular.”- Rhea [02:27]   Ready to make your dream a reality? Here's the link to the FHTP program: https://fhtp.rheawhitney.com/   Stay Connected  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography

Goal Setting for 2024 Running a successful photography business can be easy and challenging, based on your input. Among the things that stand tall is setting goals for what you want to achieve or where you want to go. Goals give you direction, focus, and the satisfaction of checking things off your list. If you want to be intentional about the direction you are going with your business, you have to eventually set some goals and parameters and measure yourself against them. But before making those goals, it’s good to revisit your past goals. See what worked and what flopped, and use these insights to adjust your course.   In this episode of the Rhea Whitney Podcast, Rhea discusses how to set your business goals for 2024 perfectly. You may have been setting goals in the previous years, but you may not have achieved the desired level of success. What piece could you be missing? Rhea reveals new tips and strategies you can incorporate. For instance, she insists that instead of aiming for one giant goal, focus on specific areas within each quarter of the year. It could be booking several weddings in Q1, launching a new workshop series in Q2, or mastering a new lighting technique in Q3. This way, you have smaller, achievable milestones to celebrate.   What You Will Learn: [00:01] Intro and the podcast updates [01:15] Goals and the right way to set them  [02:10] Why goals are a must for a business success [03:08] Measuring yourself against your goals [04:01] Consider revisiting to see what worked well the previous year [05:09] Give yourself a lot of space and time as you set new goals [05:59] Make goals that are in alignment with your passion [06:20] Goals backed by a vision statement [07:08] Focus on specific areas of each quarter of the year [09:36] Wrap up and end of the show   Standout Quotes:  “If you want to be intentional about the direction you are going with your business, you have to eventually have to set some goals and parameters and measure yourself against them.”- Rhea [02:52] “Going back to re-evaluate your previous goals and what worked or not work will help you gain clarity as you set new goals.”- Rhea [04:01] “Give yourself time and space to set new goals.  You don't have to come to a conclusive goal right away.”- Rhea [05:09] “Always make goals that are aligned with your passions, desires, and the direction you want your business to go.”- Rhea [05:59] “Do not just have goals. Think about some focus areas that you can be intentional on while working  in the business.” - Rhea [08:56]   Ready to make your dream a reality? Here's the link to the FHTP program: https://fhtp.rheawhitney.com/    Stay Connected  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography

Elevate Case Study: “$143k in 10 Months with a Mentor” with Isora Lithgow The journey towards success often takes different paths for individuals seeking to enhance their skills and achievements. One of the paths is walking under the guidance of someone who knows it better, and that is why mentorship and coaching continue to stand out as an unshakable key to personal and business success. This is true for Isora Lithgow, a queer wedding and branding photographer from NYC currently serving New York City/ New Jersey, Vermont, and destination weddings. Isora has managed to elevate her financial growth in photography from $122,000 in a year without mentorship to an astonishing $143,000 in just 10 months with the guidance of a mentor.  Join this conversation with Rhea and Isora and explore the power of mentorship in business, especially photography. Isora’s photography passion began in her second year of college when she started doing freelance photography work for seniors and weddings. In 2021, she committed to photography full-time and joined coaching programs to improve her skills and business. But she still wanted to connect with a community focused on photography. She came across Rhea's Elevate Accelerator 2.0 program, and her photography business took off. In just 10 months, she has made over $143,000, a significant improvement from her $122,000 earnings in the previous year before joining the program. Isora's success shows how mentorship and the right community can help you achieve your goals. Sound interesting? Tune in!   What You Will Learn: [00:01] Introduction to the show  [00:39] Isora Lithgow's background and her world in photography  [09:10] What was going on in her photography career before joining the Elevate program [12:16] How she came across the Elevate photography coaching program [15:11] How Isora’s 10-month journey has been after joining the Elevate program [19:11] How Elevate has tangibly helped her work on her general photography business [26:35] Isora’s  first WPPI experience [33:50] What Isora is looking forward to bringing to her photography business [39:46] Why you should consider joining Elevate as soon as possible [42:16] Best ways you can reach out and connect with Isora  [42:56] Episode wrap-up and call to action   Standout Quotes:  “A business is so much interconnected with the owner in terms of who they are, their personality, insecurities, passions and ego.”- Isora Lithgow [10:23] “Sometimes, you need to connect to a community that speaks and understands your language for your business growth”- Isora Lithgow [11:59] “You may be having those big dreams for your photography business, but if you do not have someone who is monitoring you, checking in or mentoring, you will lose the grit and resilience.”- Isora Lithgow [18:18]    Ready to make your dream a reality? Apply for Elevate here: https://elevate.rheawhitney.com/ Enrollment is open until Nov 19, 2023.   Stay Connected Isora Lithgow Website: https://www.isoralithgowcreations.com/ Instagram: http://www.instagram.com/isoralithgowcreations/ Facebook: https://www.facebook.com/isoralithgowcreations/ LinkedIn: https://www.linkedin.com/in/isoralithgow/ TikTok: https://www.tiktok.com/@isoralithgowcreations   Rhea Whitney  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography Sign up for the Elevate Accelerator 2.0: https://elevate.rheawhitney.com/

Elevate Case Study: “Invest in yourself and in a mentor” with Brandi Cadette How is your photography business so far? Are you still struggling to find clients? What marketing tools are you using, and do you have the capacity to scale up? The key is to focus on two crucial things. First, you need a good coach to guide you and a supportive group of fellow photographers who can keep you on track. They will help you learn and improve. Second, being yourself and showing your unique style in your work is important. When you do this, you will attract people who really like what you do, and that is how your business will grow and succeed. In this episode of the Rhea Whitney Podcast, Brandi Cadette joins Rhea to share her story of rising above the limitations and taking her photography business to the next level. Through Rhea’s coaching program, Elevate Accelerator 2.0, Brandi has been able to position herself for success even with stiff competition in the photography business. This 12-month group coaching program helps you find balance and generate more revenue in a simplified, more strategic way. Brandi’s story could be your next story.     What You Will Learn: [00:26] Introduction to the show  [01:42] Brandi Cadette's background and her photography business  [02:23] Brandi’s winning of the Sony Alpha Female + grant-winning project [03:40] How Rhea and Brandi met [06:15] How her photography business looked like before joining the Elevate coaching [09:19] Factors that pushed Brandi to join the Elevate coaching program [10:55] Brandi’s experience as part of the Elevate community [13:49] Why the accelerator program necessitated a rebranding of the business [16:55] How it feels for Brandi to work with her dream clients [20:10] Brandi’s ROI transformations that will inspire you [23:16] What you miss by being not part of the Elevate community [25:52] How Brandi envisions the future of her photography business [27:40] Brandi’s journey as an inspiration [29:51] Why you should consider joining Elevate as soon as possible  [32:08] Episode wrap-up and call to action   Standout Quotes:  “You have to learn on how to position your personality in your brand.”- Rhea [8:23] “Teamwork makes the dream work real.”- Rhea [10:36] “Put your personality out there, and your authentic uniqueness, and you will attract a community that resonates with you.”- Rhea [16:18] “Invest in yourself, in a mentor, and you need to be in a place where you have accountability in your growth .”- Brandi [31:10]   Ready to make your dream a reality? Save your seat for my upcoming FREE webinar: https://elevate.rheawhitney.com/webinar   Stay Connected Brandi Cadette Email: [email protected] LinkedIn: https://www.linkedin.com/in/brandi-cadette-6a2275a9/ Brandi’s Alpha Project Photos: https://alphauniverse.com/member/#/brandi/   Rhea Whitney  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography Sign up for the Elevate Accelerator 2.0: https://elevate.rheawhitney.com/  

Elevate Case Study: “Get out of a scared mindset” with Kimberly Burton  Elevating your photography business to the next level requires a strategic approach. Beyond just capturing stunning images, it involves mastering the art of effective marketing and client relations. Invest in refining your skills, stay updated with the latest photography trends and techniques, and constantly innovate your creative vision. Joining a community of like-minded people, networking, and creating systems to help you automate, package your offer, and streamline your business are essential in building your brand, increasing traction, and doing more business. Don't shy away from seeking mentorship or collaborating with fellow photographers to gain fresh insights and perspectives. Building a successful photography business is an ongoing journey that demands dedication, creativity, and a commitment to continuous growth. In this episode of the Rhea Whitney Podcast, we are joined by Kimberly Burton, the owner of Capture Thee Moments Photography. Kimberly started photography when she was 15 and has been doing photography for 11 years. In the conversation, Kimberly shares invaluable insights to help you take your photography business to the next level, build your skills and confidence, and how joining the Elevate Program has helped her grow and streamline her brand.  Kimberly's journey is a testament to the dedication and resilience required to succeed in this creative realm, making this episode a must-listen for aspiring photographers and entrepreneurs alike. What You Will Learn: [00:01] Introduction to the show  [01:44] Kimberly's background and how she got into photography  [07:24] Kimberly’s photography business before and after joining the Elevate Program [10:36] The benefits of coaching and Kimberly's experience at Elevate  [14:45] Things that Kimberly loves and appreciates about the Elevate program [18:46] How Kimberly's skill level and confidence in her photography business has grown [22:01] Systems Kimberly has put in place to automate and streamline her business  [26:35] Why Kimberly recommends the Elevate Program to other photographers  [30:46] What Kimberly is looking to bring to fruition in her business in 2024 [31:56] Kimberly's rebranding, refreshing, and the work it takes  [32:51] How to reach out and connect with Kimberly  [33:49] End of the show   Standout Quotes:  “As you grow your business, you realize that what you needed then is not what you need now.”- Kimberly [8:11] “Your vibe attracts and organically connects you to your tribe.”- Rhea [13:58] “Learning to get out of that scared mindset, leaning on your bravest self, and owning your work is the key to taking your business to the next level.”- Kimberly [20:12] “Market smart, not hard.” - Kimberly [23:19] “Successful entrepreneurs make investments and seek higher experts to help them even when it’s a little scary.”- Kimberly [27:04]   Ready to make your dream a reality? Save your seat for my upcoming FREE webinar: https://elevate.rheawhitney.com/webinar   Stay Connected Kimberly Burton Website: http://www.capturetheemoments.com/about Instagram: https://www.instagram.com/capturetheemomentsphotog Facebook: https://web.facebook.com/capturetheemomentsphotography   Rhea Whitney  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography

 As a photographer, creating strategic content is paramount to the success of your business in today's competitive creative landscape. Building confidence in your content begins with getting clear on your WHY and the type of content that will allow you to position yourself for success. By honing your craft and creating content that attracts and connects with your audience, you can turn them into loyal customers. There is no right or wrong in creating content; content in marketing is all about testing what works for you, your business, and your audience. Embracing experimentation and learning from the feedback you receive can help you refine your approach and continually improve your content strategy, ensuring that it resonates with your target audience and ultimately drives your photography business forward. In this episode of the Rhea Whitney Podcast, we discuss how to create strategic content that will help you sell and position yourself in front of your audience. Tune in to learn the art of crafting content that not only attracts and captures attention but also strategically aligns your brand, ensuring that you stand out and connect effectively with your target audience. Whether or not you are struggling with content creation, this episode provides valuable insights and practical tips to elevate your content game and achieve meaningful results.   What You Will Learn: [00:48] Intro and what’s in for you in today's show   [02:18] There is no exact right or wrong; content in marketing is about testing  [03:54] How Rhea teaches content creation in the Elevate Program  [05:53] The 3 pillars to hit with your content: connection, attraction, and conversion   [08:12] How to break your content down and be strategic  [08:43] Why most photographers struggle with creating connection content [09:18] Why repeating yourself in your content is a normal part of the process [10:04] Conversion Content: Be very clear on your call to action; tell people what to do [11:38] How to register for Elevate free webinar: Perfectly Packaged For 6-Figures  [13:08] Building your confidence in your content  [13:31] Wrap up and end of the show   Standout Quotes:  “Content is a very critical part of the engine of your business that continues to market and position you out in front of your ideal audience.”- Rhea [0:43] “Content and marketing in general is all about testing, seeing what works, what sticks, what people are engaging with and what people are enjoying and being willing to test.”- Rhea [2:38] “Connection content is vital, people want to know more about you and make connections with you because what we provide as creative is a personal service.”- Rhea [08:47] “Just because you shared something before, doesn’t mean that you can’t share it again; Share it again.” - Rhea [09:28] “A call to action is very important; tell people what to do; you have to tell people what to do in your content to take action.”- Rhea [11:03] “The more clarity you get in why you are posting content and the piece of content it is, the more you will feel confidence and excited about your content. ”- Rhea [13:11]   Ready to make your dream a reality? Register for the Elevate Free Webinar: https://elevate.rheawhitney.com/webinar   Stay Connected Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography

3 mindset hacks for entrepreneurs Sometimes, being an entrepreneur can feel like a relentless rollercoaster of emotional challenges and uncertainties. Yet, the most successful entrepreneurs have mastered the art of cultivating the right mindset to navigate this journey. They understand that their mental state profoundly influences their ability to show up as their best selves, tackle the work they've been called to do, and ultimately feel a sense of fulfillment. As an entrepreneur, it's essential to be intentional in cultivating this mindset, to embrace both the highs and lows, and to view obstacles as opportunities for growth. By doing so, you can harness the power of resilience, creativity, and unwavering determination to not only weather the storms but thrive in the ever-evolving landscape of entrepreneurship.   In this episode of the Rhea Whitney Podcast, we talk about 3 mindset hacks for entrepreneurs to help you create some routine for yourself and get yourself in the right mind state to show up, be your best self, do the work that you have been called to do and feel good about it. Whether you're just starting or already in the game, these mindset hacks will equip you with the tools and knowledge to not only survive but thrive in the dynamic world of entrepreneurship.   Tune in to discover valuable insights on how to maintain a sense of balance, navigate the complexities of entrepreneurship, and find fulfillment in your work.  What You Will Learn: [00:48] Intro and what’s in for you in today's show   [00:43] The side of entrepreneurship that we all don’t love  [02:10] Mindset Hack #1: Be Intentional in Moving Your Body [06:00] Mindset Hack #2: Purposely Quiet Your Mind [10:04] Mindset Hack #3: purposely place yourself at tables that can challenge and push you [14:16] Wrap up and end of the show   Standout Quotes:  “We don’t feel good about the work we have to do every day because sometimes the work we have to do is not the work we want to do and are the best, but we don’t have to shy away from it.”- Rhea [0:43] “Moving your body helps you to get out of your head and to get clarity; our physical wellbeing is tied to our emotional and mental wellness.”- Rhea [5:01] “Meditation is a great way to quiet your mind; do some meditation that is going to pour into your mental well-being to disconnect yourself from your thoughts.”- Rhea [07:16] “Creating a practice of quieting your mind is going to help you in the long-run and in the short-run to be able to make quicker decisions, listen to yourself intuitively and put yourself in the right mental state that is going to serve you.” - Rhea [08:04] “Purposefully quieting your mind helps you become more aware of your thoughts, your feelings and take better actions in something that you want to do.”- Rhea [09:50] “If you find yourself sitting in a room or a table, virtually or physically, and you are the smartest person in the room, find more tables and places to sit at. ”- Rhea [10:20] Ready to make your dream a reality? Here's the link to the FHTP program: https://fhtp.rheawhitney.com/  Stay Connected  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography

Building A Business That You Love Building a business, you love is a harmonious blend of passion, perseverance, and strategic thinking. It starts with identifying a genuine passion or interest that fuels your motivation, as this enthusiasm will drive your endeavor. We all deserve to wake up excited about our work, but there might come times when you feel disconnected from your business's essence. During such moments, it's crucial to pause and reflect. Reevaluate your path, realign your efforts with the core of what you love and make your business meaningful to you.    As a business owner, a creative, and a service provider, you will not always love everything in your business, but these are part of the process. Strive to strike a balance—do more of what sets your heart on fire and less of what dampens your spirits. Your business is a canvas of autonomy, and you are the architect of its structure and values. While this grants freedom, it also demands courage in defining the rules.    In today's podcast episode, Rhea shares about building a business you love that aligns with your passions and values. Tune in and get valuable insights into the process of building a business that resonates deeply with your aspirations and balancing between pursuing what you love and navigating the inevitable challenges of entrepreneurship.  What You Will Learn: [00:01] Intro and what’s in for you in today's show   [02:02] Doing things you have to do in your business that you don’t love [04:08] Are you loving what you are doing?  [04:47] Doing what you love to do and less of what you don’t love to do  [06:04] Tying what you love with your character, values, and beliefs  [06:57] Delivering and servicing your clients in a way that feels good to you [08:28] Working with the right clients and creating with the right energy [10:18] Golden takeaways for the listener  [11:52] Wrap up and end of the show   Standout Quotes: “We all deserve to build a business that we love; when you find yourself getting off track and not loving the business that you are building, you have to pause and evaluate, reevaluate and take some time to think about the direction you are going and get back to the track of building something that you love.”- Rhea [00:26] “As a business owner, creative entrepreneur or service provider, there will be things that you have to do in business that you won't always love.”- Rhea [02:14] “Do more of what you love and do less of what you don't love.”- Rhea [05:59] “Business is up to us to run it however we want to run it; it's up to us to deliver and service clients how to want to deliver to them; there is a lot of freedom in that, but there is a lot of fear because there are no parameters, you put the parameters on.” - Rhea [07:53] “For any creative entrepreneur, energy is everything; we can create the best mood, the best inspiration board, the prettiest scene, the perfect  lighting and the right gear, but if the energy is off, we cannot create as well as we would be with the right energy.” - Rhea [09:46] Stay Connected  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography  

Why Defining Your Core Values In Your Business Matters Defining your core values in your business holds immense significance, as these guiding principles are the foundational pillars underpinning your entire endeavor. Often, these core values mirror the beliefs that resonate with our personal life, fostering a seamless synergy between our business and our intrinsic convictions. As creators and service providers, the cohesion of values and beliefs plays a pivotal role in cultivating working relationships and nurturing a conducive environment. Defining and integrating them into our messaging and marketing efforts facilitates a genuine connection with clients and serve as a steadfast North Star, illuminating our path and role as service providers. Upholding our core values isn't just important; it's imperative.  In today's podcast episode, Rhea dives into core values and why defining them is important in your business. She delves into the profound impact of defining our core values in business, highlighting how they can harmonize to create a stronger foundation for success and act as a guiding compass, steering businesses toward authenticity and resilience.  Tune in and get valuable strategies for defining and integrating your core values into your branding, communication, and decision-making process, ultimately fostering deeper connections with clients and a thriving, values-driven business environment.   What You Will Learn: [00:01] Intro and what’s in for you in today's show   [02:26] A breakdown of what Core values are [04:29] Why defining your core values in your business is so critical [05:51] Some basic examples of core values that you can lean on  [06:28] How defining your core values helps you keep your North Star [07:55] Leveraging core values to create connection points with your ideal client  [09:18] Talking about your core values and upholding them in business  [11:19] Aligning with the right clients using your core values [13:43] Wrap up and end of the show   Standout Quotes: “It’s so important to define your core values in your business; many times, these core values will align with the values that you have in your life.”- Rhea [03:10]  “As creators service providers, similar values and beliefs are so essential  in creating the best working relationships and environment.”- Rhea [05:01] “Defining your core values helps you keep your North Star in how you are showing up as a service provider, and you can identify yellow and red flags when your values are not upheld.”- Rhea [06:28] “Upholding your core values in your business is important; communicating what they are and talking with potentials clients in your messaging and marketing is a great way to connect with the right people. ” - Rhea [10:31] “Core values make alignment easier, and it helps you keep that inner compass on; what is important to you when it comes to being a service provider and serving clients. ” - Rhea [13:25]   Stay Connected  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography  

Tips For Newly Engaged Couples Many couples often feel pressured by society to rush into making decisions or planning extravagant weddings. However, it's important to remember that you have the freedom to choose your own path based on your budget and personal preferences. Take the time to savor the joyous stage of being engaged, as it is a unique and irreplaceable moment. Don't succumb to the pressure of doing things too big or quickly. Instead, concentrate on what truly matters to both of you as a couple, allowing your genuine energy, vibe, and uniqueness to shine through. Embrace the present, cherish the love surrounding you, and relish in the anticipation of the next chapter of your life. Your wedding day is a magical day that is very important to mark the next chapter of your life.    In today's podcast episode, Rhea shares tips to help newly engaged couples in their journey. Your engagement and wedding is about your personal journey and unique story. Don’t allow the pressure from the industry, society, friends, and family to sway you into something that doesn't align with your desires. While everyone may have an opinion on what you should do and how you should do it, their opinions may not hold significance to you. Stay focused on what you want, what matters to you, and what you care about most.    Listen in and learn from the wisdom Rhea imparts. Take her tips to heart, but also trust your instincts and intuition. This is your love story, and only you and your partner can write its chapters. Enjoy the journey, treasure the memories, and let your love shine brightly as you enter the next chapter of your lives together. Key Highlights From The Show: [00:01] Intro and what’s in for you in today's show   [02:12] Deciding whether you will have a big wedding or not   [04:44] Enjoying the engagement stage without being rushed  [07:01] Creating a detailed wedding timeline and why it’s imperative [12:40] Surround yourself with people who will help and support you  [15:10] Booking your wedding photographer as soon as you secure the venue [17:28] Doing what you care about or matters to you the most as a couple   [18:24] Key takeaway for the listener from the episode  [18:47] Ending the show and call to action   Standout Quotes: “There are pros and cons of having a big wedding, having an allotment, or even going to the courthouse; it’s up to you to choose based on your budget.”- Rhea [02:24]  “Some of the best weddings that I have been a part of are those where the couples did what they wanted to do; they felt like them, their uniqueness came about in ways that mattered to them and were in the moment.”- Rhea [03:40] “It’s important to enjoy the stage of being engaged and busk in it; it’s a stage that you don’t get back, so don’t feel the pressure to do anything to soon or too fast.”- Rhea [05:24] “Surround yourself with people who feel good who will help and support you, and vendors who stay in their lane and are good at their lane to make sure your wedding goes off without a hitch.” - Rhea [14:51]   Stay Connected  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography

Dealing With Difficult Clients In business as a photographer,  you will inevitably encounter diverse client personalities. Some will inspire and encourage you to persevere, while others may openly dampen your spirits. These difficult clients can significantly impact mood, momentum, and mindset. The constant challenges and negativity can create stress and frustration, decreasing enthusiasm and motivation. However, it is it does not have to be that way.    In this episode, Rhea will share four tips on how to deal with such clients. Listen to a breakdown of the tips on how to deal with your difficult clients better. Or, as it is commonly said, turning those lemons into lemonades and getting the best out of it.    Tune in and learn how by adopting a proactive approach and developing effective strategies, you can overcome the challenges that difficult clients present and navigate the hurdles they create. Remember, you have the power to rise above their negativity and maintain your confidence while providing the best service possible.   Key Highlights from the Show: [00:01] Intro and what’s in for you in today's show   [02:54] Understand the demands of the situation and learn from the mistakes [03:40] Valuable lessons a bad client could be teaching you [04:47] One of Rhea’s difficult client situations and the lessons learned [07:39] Ensure they do not kill your momentum of doing work [11:59] Note the yellow flags earlier [15:03] Define clearly what is in your control and what isn’t [20:21] Golden takeaway tips from the episode [22:04] Call to action and ending the show   Standout Quotes: “Embrace learning from the mistakes because we all make them, anyway.”- Rhea [02:54]  “Some difficult clients are there for your benefit. Sometimes they come to teach you valuable life and business lessons, such as contracts, payment terms, and much more.”- Rhea [03:40] “When you are in the business of people, just know that there is going to come a time where you will deal with a difficult client.”- Rhea [11:18] “Photographers create visuals that act as a mirror to others. Sometimes the people won’t love how they look, and that is beyond your control as a photographer.” - Rhea [15:53] Resources Mentioned:  Online Bookkeeping (Bench Bookkeeping Affiliate Link):  https://bench.co/partner/rhea-whitney-photography/    Stay Connected  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography

Are you tired of spinning your wheels and struggling to reach your business goals? It's time to break free from mediocrity and skyrocket your success! Imagine a future where your business thrives, fueled by a constant flow of ideal clients eager to work with you and value what you offer. The time for playing small is over. Are you ready to take the leap?   In today's podcast episode, Rhea talks about how to attract more clients for your business, equipping you with the vital knowledge and strategies to skyrocket your client base. By implementing the right approaches, you can significantly enhance your ability to capture the attention of potential clients.    Tune in to discover practical tips and strategies that can help you become more effective at attracting new clients and level up your client acquisition game.    What You Will Learn: [00:01] Intro and what’s in for you in today's show   [01:35] Put yourself in the shoes of your ideal clients [05:09] Know who you are talking to [08:26] Know the pain points of your target audience [12:47] Share your expertise [15:05] Quick recap and golden takeaways [16:02] Call to action and ending the show   Stay Connected  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography

What is Elevate Accelerator and Who is it Best For Are you looking for ways to accelerate your business, enhance your skills as a CEO, become a more accomplished entrepreneur, and excel as a creative business owner? Look no further than Elevate Accelerator, the solution that will enable you to think, operate, and implement strategically. Some of the key factors that set Elevate Accelerate apart and contribute to its remarkable success are its individualized approach, unique framework, and supportive community of driven, action-oriented, ambitious, creative, intelligent, and fun-loving individuals.   In this episode, Rhea provides comprehensive insights into the essence of Elevate Accelerator—what it is,  who it is for, and the kind of transformation and wins you can expect. It’s time to build your confidence as a business owner, crush that imposter syndrome, trust the ideas and strategies that you come up with, and push through the fear and resistance to achieve what you are going after.   Listen in and learn how the Elevate Accelerate empowers you to gain clarity on your vision, develop personalized strategies, and propel your business forward on your own terms. What You Will Learn: [00:01] Intro and what’s in for you in today's show   [05:06] About the core of Elevate Accelerator program  [06:53] What people love about Elevate Accelerate program and community  [10:20] How Elevate Accelerate helps you build confidence as a business owner and CEO [12:48] Elevate Accelerate program individualized growth business strategies   [14:12] Elevate Accelerate framework for elevating your vision, offers, and operations  [15:12] Elevate Accelerate  individualized feedback and planning sessions   [17:30] How Elevate Accelerate will help you get clarity about your signature packages [18:16] One big takeaway from members of Elevate Accelerate [20:55] Elevate Accelerate two-day in-person retreat  [23:07] About Why Not Elevate Accelerate event and July cohort [24:08] Wrap up and end of the show   Standout Quotes: “Wins are both monetary and non-monetary.”- Rhea [01:44]  “When you're not surrounded by the right environment, it plays a big role in your mindset and can really bring you down.”- Rhea [09:01] “When you do not have a Clear Vision or a goal that you are going after within  your business, you are just aimlessly throwing stuff at the wall to see if it stick and that is dangerous.”- Rhea [13:57] “The more that we can define who our client avatar is and what they are looking for from us, the more we can strategically develop our marketing to fit around that .” - Rhea [17:20] Resources Mentioned:  Why Not Elevate Accelerator's upcoming virtual event: https://www.photobombacademy.com/wine-not-elevate    Stay Connected  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography

Financial Management for Creatives Financial management is crucial for business creatives like photographers, as it empowers them to transform their passion into a thriving enterprise. By effectively managing their finances, entrepreneurs can gain a deeper understanding of their business's financial health, make informed decisions, and seize opportunities for growth. However, many often struggle, from tracking expenses and pricing their services to handling taxes and saving for future investments. Overcoming these challenges and mastering financial management is key to taking your business to the next level and achieving long-term success.   In today's podcast episode, Rhea dives into financial management for creatives. With a background in accounting, Rhea is passionate about numbers and wants to assist creatives in saving money and effectively managing their finances to elevate their businesses. She discusses five actionable steps that can lead to improved financial management.    By tuning in, you'll gain valuable insights and unlock your creative business's true potential. The real game-changer lies in taking action and implementing these strategies you may not be currently utilizing. Prepare to seize control of your creative business's finances and propel it to new heights of success. What You Will Learn: [00:01] Intro and what’s in for you in today's show   [03:48] Five things you can do to have better financial management in your business [05:13] Separate your business income and expenses from your personal [09:10] Embrace bookkeeping within your business setting [13:39] Know your monthly cost of doing business [16:50] Create a budget for yourself [20:05] Track your cashflow [21:15] Golden inspirational tip  from the episode [21:50] Call to action and ending the show   Standout Quotes: “When our business and personal  finances mix, it gets messy and moving forward in the business becomes a nightmare .”- Rhea [06:16]  “Bookkeeping is the process of categorizing your expenses, allowing you to see the financial position of your business at a glance”- Rhea [09:54] “What you manage grows. What you don’t goes.”- Rhea [15:48] “Whatever mess you may be in financially in your business, you can still work through it and triumph. There is always a solution.” - Rhea [21:15]    Resources Mentioned:  Wine Not Elevate - A chill, vibe check info session about the Elevate Accelerator - https://www.photobombacademy.com/wine-not-elevate  Online Bookkeeping (Bench Bookkeeping Affiliate Link):  https://bench.co/partner/rhea-whitney-photography/    Stay Connected  Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography  

If you have a dream to be a successful business owner, one of the things you can do is prepare yourself for the success that you desire. Preparation means business readiness, establishing a solid business foundation, having a separate business bank account, having your EIN, filing your LLC, keeping up with annual fees, obtaining insurance and having your own space on the internet. Being a successful entrepreneur is not an easy fit. You have to wear many hats and play different roles in your business. However, whether that is client preparations, bookkeeping, content creation, getting out in front of new customers, or increasing your visibility and production, preparedness and business readiness will help you set the foundation for your business success. In this episode of the Rhea Whitney Podcast, we talk about business foundation 101, business readiness, and all those things you need to ensure that you have checked off and gotten done in creating and growing your business. If you are ready to grow, take your business more seriously and put your business operations together, setting your business foundation in a way that will support its growth over the years is key to your success. Listen in to learn the essentials of setting a solid business foundation and growing a business that stands alone from who you are as a person so that you can obtain the success and the money you desire.   What You Will Learn: [00:48] Intro and what’s in for you in today's show [02:18] Becoming an entrepreneur and wearing the many hats in business [03:23] Business Readiness and what you need to have to lay your foundation [03:29] Creating a Website and a landing page for your business [05:54] Filing an EIN security number and LLC for your business [08:20] DBA and when to file it for your business [14:03] Business insurance and how to obtain it [12:26] About the FHTP program [16:54] Bookkeeping and where it comes to Play [20:51] A quick recap and key takeaways for you [23:00] Call to action and ending the show   Here's the link to the FHTP program: https://fhtp.rheawhitney.com/   Resources Mentioned: Bookkeeping software, BENCH (affiliate link with unique discount applied!): https://bench.co/partner/rhea-whitney-photography   Stay Connected Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography

What kind of photography gear do you use to capture those amazing images? Do you use DSLR (Digital Single Lens Reflex) or Mirrorless cameras? How has your experience been? Have you considered switching to a mirrorless camera but aren't sure if it's the right choice? Maybe you're wondering if it's worth the cost. Worry not because Rhea, your host, has the information you need. In this episode, Rhea Whitney dives into photography gear, discussing her transition from DSLR to Mirrorless cameras. Rhea emphasizes the advantages of mirrorless gear, such as its lightweight design, compactness, and exceptional clarity. She highlights the importance of selecting gear that aligns with one's creativity and style rather than blindly following trends or peer recommendations. Rhea acknowledges that while photography gear, especially at the professional level, can be expensive, investing in high-quality lenses can significantly enhance the quality of your images. Listen and gain valuable insights into photography gear selection. Learn about the benefits of mirrorless gear, including its lightweight nature, compact size, and exceptional image clarity, as well as to make informed decisions when it comes to photography gear.   What You Will Learn: [00:01] Intro and what’s in for you in today's show [02:00] How Rhea became a full mirrorless girl [03:12] Trading in her DSLR with Mirrorless at the WPPI conference [03:40] From the D780 to the Nikon Z6 II [04:04] Why mirrorless is a game changer in photography [04:50] Rhea’s experience shooting on a D850 in 2022 [07:10] Mirrorless gear she is currently using and why [11:40] Why Rhea loves the Z series photography gear [16:55] How Rhea selects the right gear for a specific occasion [17:34] Golden tips to help you in the photography gear [19:53] Call to action and ending the show   Resources Mentioned: WPPI Conference: https://wppiexpo.com/   Stay Connected Learn more about me here: https://rheawhitney.com/ Follow me on Instagram at: https://www.instagram.com/RheaWhitney/ Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography