You may have heard about a center of excellence or operational excellence but do you know what it is? And do you know the value or how to architect for operational excellence at your org?On this week's episode we sit down with Senior Director of Demand Marketing and Operational Excellence at Actian who takes us through what operational excellence is to her and how she has architected and positioned their people, process, and technology in a way that supports the marketing and sales teams to be aligned and reach their goals. This is a must listen and I think you will have some laughs as well!To connect with Kimmah, please connect with her on LinkedIn.

Unless you are at a big enterprise, the reality is that you are on a small ops team. Even with an ops team bigger than one person, it's very rare to have a team that fits proportionally to the size of the revenue team you are supporting or the amount of work you need to do.So - how can you still be small but be mighty and get a lot great strategic work done? Well, this week we have past Marketo Champion, marketing ops extraordinaire, Paris resident, and Mom to two, Chloe Pott, Senior Mops Manager at Lokalise who shares her advice from leading small but mighty Mops teams.Chloe walks us through common challenges small teams overcome, what challenges you cannot face without getting more headcount, how a small team can stay focused and prioritized, and also shares her essential tips for "how to survive" and also "how to scale" with a small team.This is a great listen for all you small but mighty team leaders! And, if you are interested in connecting with Chloe and learning more, you can follow her on LinkedIn here.

Our mental health plays a huge role in how we show up for work. Work is a big part of our lives, so with the wrong environment, heightened expectations, or lack of boundaries we set for ourselves, we can find ourselves dealing with mental health problems or triggering a mental health issue we already have. Add on the heightened expectations, fear, and anxiety that comes from the outside world today - it is no wonder that many folks are struggling.But how do we know if ourselves or others we work with need help? What are the places we can go to for help? And how does self advocacy play into getting us back to a mental state that makes us productive and healthy? Our special guest, Courtney Chatteron, Content Marketing Specialist at Hyperproof is here to talk about all of that and more. Courtney is a big mental health advocate and also has dealt with mental health issues that would resonate with many of us, so hearing her story and tips are sure to inspire you or open your eyes on how to be an ally to those around you.If you want to connect with Courtney, you can find her here on LinkedIn. Also, for those who were interested in the series #RealConvo from The American Foundation for Suicide Prevention that Courtney mentioned on the podcast, you can find that here.

Coaching is a tool that typically is only available for executive and on top of that is usually only used as a tool to help someone who is underperforming or a situation that needs remediation. But it shouldn't be this way and coaching can actually be an amazing tool for executors and managers in their roles so they can be productive and happy.On today's episode we sit down with Hana Jacover, who is the owner and Chief Hyper Officer at Hype House Consulting. Hana has a long history of working at B2B tech agencies or in house in demand gen so not only does she empathize with all of us marketers, because she was us, but she is now coaching high performers in our space who are looking for the tools and advice to be happier and more fulfilled in their jobs.During the episode, Hana gives us some amazing tips and exercises we can all do to better at self advocacy, setting boundaries, prioritizing, and being more productive. She also shares some of her top applications and books to help you as well. If you are thinking this podcast has nothing to do with doing your job in marketing better - think again. It might be the most important advice.To connect with Hana Jacover feel free to connect with her on LinkedIn or follow her @thehypemama on TikTok!

Times have swiftly changed in B2B tech, and instead of companies burning cash and growing at all costs, many have now been pushed to cut costs and do more with less during this economic slowdown.With budget cuts, hiring freezes, and layoffs many marketing teams are feeling the pain of how they can maintain momentum and make it out on the other side even stronger. Who do we think can help? Yup - marketing ops!With the ability to cut costs through evaluating tech, give valuable insights to help them make decisions, and put in automation where we can replace a human or team ( just to name a few), MOPs can help companies scale "back" effectively during this time.So tune in this week to hear more and see how you and your team can help and provide a big impact during this economic slowdown.

Do you know what technical debt is? Though the term has been widely used across product engineering teams, technical debt describes what results when development teams take actions to expedite the delivery of a piece of functionality or a project which later needs to be refactored. Does this sound familiar to you?Now that marketers are dealing with systems that are getting more dated and with more hands and tech touching them, we are seeing tech debt on the rise. And on top of it, timelines and expectations to deliver projects are not changing, so many teams are just adding to the problem.We were lucky to have Lindsay Rothlisberger, Head of MOps and Email at Zapier join us on this episode to discuss all things tech debt and why it's hindering your marketing. We cover signs that show you may have a lot of tech debt, reasons why operators and marketers need to care, ways to prevent or combat tech debt, and what some folks are doing wrong when trying to eliminate it. If you enjoyed hearing from Lindsay and want to hear more from her, connect with her on LinkedIn here.

In some ways, helping a company go through a merger or acquisition is like a right of passage for a marketing ops professional. We know many folks or consultants who have helped support this large undertaking. But how do you do it well? How do you start the process? What challenges might you run into?This week, Jessica Meyers, Director of Marketing Ops and Technology at Tebra (previously PatientPop) takes us through her strategies and experience she had had while tackling a merger at her current org. Whether you are going through a merger or acquisition or not, there is some great advice on how to tackle the project, but also how to maintain a tech stack and database that is ready if a merger or acquisition does present itself.To learn more from Jessica, feel free to connect with her on LinkedIn.

This week we have a new REWIND episode where Crissy and Charlie (CS2) will give their thoughts and comments on a past episode including things that have maybe changed or adding on to advice they gave that they have learned since. After the 10 minutes of going down memory lane, you can listen to the full original recording of “Dealing With MOps Stress”. Enjoy!

This week we have a new REWIND episode where Crissy and Charlie (CS2) will give their thoughts and comments on a past episode including things that have maybe changed or adding on to advice they gave that they have learned since. After the 10 minutes of going down memory lane, you can listen to the full original recording of “7 Essential Steps To Elevate Your Career In Marketing Ops”. Enjoy!

This week we have another REWIND episode where hosts Crissy and Charlie will give their thoughts and comments on a past episode including things that have maybe changed or adding on new advice they have learned since. After the 10 minutes of going down memory lane and hearing their take on what was missed, you can listen to the full original recording of “5 Ways To Win Over Your Sales." Enjoy!

This week we are launching the first episode in a new series we're calling REWIND. In this episode, hosts Crissy and Charlie will give their thoughts and comments on a past episode including things that have maybe changed or adding on to advice they gave that they have learned since. After the 10 minutes of going down memory lane, you can listen to the full original recording. On this week's rewind we are going back to “5 Ways to Win Over the CMO” and not a surprise to us but all 5 still remain valid and true but we do have some extra advice to add that we have learned a few years later. We hope you enjoy this oldie but goodie from the archives!

So many times we create process with our internal users in mind without really thinking about the impact on our end users. And now more than ever when our prospects are taking on the buyer journey on their own and really value their privacy, it is time we took a difference look at how we create and operationalize that customer experience with that in mind. On this week's episode, our very own Director of MOps, Xander Broeffle takes us through why this is important and how you and your marketing team can really change their mindset when operationalizing projects like an opt-in strategy or preference center to name a few and all while thinking about how to respect the end user's privacy and match your marketing to their expectations. After listening to this, you will want to hear more tips from Xander, so follow him here on LinkedIn!

If you listen to this podcast, you are well aware of the importance of marketing operations and why it is important for companies to invest in building the function from an early stage of the company. Of course this isn't always the case and some functions get built out or invested at different stages but one fact remains true. As a company and the revenue team grows and matures, so does your marketing operations team and process. So on this episode we have our guest Rick Collins, Senior Director of Marketing Operations at ConnectWise on the podcast to give his tips and experience as he has started to scale and address common growth pains in his role over the last 5 and half years.In this episode we cover everything from when to hire mops, how to build out the team, what responsibilities the team members should have, common pain points with hiring and scaling as the marketing and sales functions grow, and what projects will likely arise as you see the company grow that MOps should tackle.Rick is a contributor on LinkedIn and in the MO Pros Slack community, so we suggest you go connect with him here.

As the landscape has evolved for marketing ops teams with what tools we use, the problems we solve, and technical solutions we are building, it feels like MOps is starting to closely resemble data engineering, software engineering, web dev, IT, and DevOps.Because of this, it is becoming increasingly important for MOps folks to understand what is possible and how you can leverage code to develop solutions that are not only innovative but also can help your marketing scale - instead of creating even more technical debt. And our guest Jordan Bergeson, Senior Director of Marketing at Coalesce.io explains on this episode why it matters, shows off some cool uses cases for how it can be used, and talks through ways to get started no matter what comfort level you have with coding now.This is a great listen for those interested in learning code or who want to spark ideas on what is possible and hire or bring in resources who can code, so I highly recommend giving it a listen, or better yet a watch if you can because we do screen share his use case which you can find documented here.To learn more about Jordan, follow him on LinkedIn and check out his blog!

We are back and talking about MOPs hiring and job searching again. But this time we are chatting with Garrett Erny, Owner and Independent Marketing Ops Consultant of Poppy's Tech Aid who just went through a long job search process after having a history of working in-house and agency.As you can see, Garrett is now independent, but before going that route Garrett went through a few months process of trying to find a job. So, he shares with us the good, the bad, the ugly, and the surprising things he saw across his search so you hiring managers can take note and you job searchers can be aware.Garrett also shared his extensive journey into the MOps space with us to where he is now, so if you are looking just for tips and his experience, feel free to fast forward to about 12 minutes in.If you want to learn more about Garrett feel free to follow him on Linkedin and check out Poppy's Tech Aid.

Are you still struggling to understand how to make attribution successful at your organization? Or are you just gearing up thinking about using attribution at your org? Then this week's podcast is a MUST. On this episode independent consultant and long-time MOPs expert Carey Picklesimer of Condurrio shares her Do's and Don't for attribution that she has learned after executing MANY attribution projects for her clients. We cover this complex topic in a very actionable and insightful way so you feel empowered to revamp your company's thinking of attribution or ready to take on an attribution project the right way.On this episode we also answered questions from some of Carey's fans from LinkedIn which we know are likely to be some of your top questions too!Make sure to subscribe to Carey's newsletter for more tips here and follow her on LinkedIn.

In this week's #MOpsin10 were digging into our favorite polarizing topic, attribution. In this episode, we're specifically going to be talking about what we see a lot of marketers doing wrong with it comes to attribution.We'll briefly dive into why the hate on attribution is misplaced, a topic we've covered thoroughly in a past episode. We also cover why attribution shouldn't be used to prove your worth and why you may not be getting the full picture from your attribution model. So tune into the quick episode to get the low down on what you may (or may not) be getting wrong with attribution!

We know that you MOps professionals already have a TON on your plate and making time for documentation seems like just another task on your list that keeps getting pushed down the priority list. So in this week's super quick and informative #MOpsin10, we're giving you tactical strategies to help you make documenting your awesome efforts a part of your workflow. So tune in to this episode to get ahead of the "Oh no, I didn't document that" problem we see more often than we'd like!

When you have a potential customer perform a handraiser event, you want to make sure that lead gets to sales as soon as possible, right? In a perfect world, we'd see that lead with a sales rep almost immediately. Unfortunately, we don't live in a sales Utopia and many high-intent leads never even make it to a first meeting. In fact, the number of "ghosted" or no response leads is around 30% according to a new report from Chili Piper.So in this week's episode, we're joined by Chili Piper's Senior Manager of Field Marketing and Community, Arthur Castillo, who helps us understand why speed to lead times have gone up and how you can help your org improve your lead velocity and overall customer experience. Arthur takes us through why your inbound lead experience can be a make-or-break differentiator against your competition and why traditional qualification and sales handoff needs a facelift. So tune in to this jam-packed episode for more info on why your speed to lead process might be negatively impacting your revenue and what you can do to fix it.

In this week's episode, CEO, Crissy, and COO, Charlie take us behind the scenes at CS2 and talk about our culture, values, and teamwork tactics that make our dreams (and our client's dreams) work! We're answering questions about what a client relationship looks like with CS2 as well as the dynamics within our team. We all know marketing operations is a fast-moving field and has grown dramatically within the past few years so we'll share our favorite tips on how we are elevating the MOps practice and the people in it. So be sure to tune into this ep if you've ever wondered what MOps can look like at an agency or if you've ever been interested in working with us! Be sure to check out cs2marketing.com for more information.

When it comes to building or adding to a tech stack, the "less is more" approach is typically our go-to response for clients but, of course, what is more important than size is how the tech is actually used and if it really supports the process and objectives for the teams. However, due to some great marketing and overly excited team members, sometimes the original need for that new addition gets lost along the way. In this week's episode, Mollie Bodensteiner, Director of RevOps at Syncari, takes us through how operations teams can really build efficient tech stacks focused on their organization's people and processes and how to avoid the "Shiny Objects" that can lead them astray.Mollie's years of experience in RevOps have helped her understand that technology is never the solution by itself, it is only as good as the processes it supports and the people who execute them. So be sure to tune in to this episode to learn why focusing on people and process first can help your tech stack stay lean and efficient and how to best manage and implement new tech in your org. And be sure to follow Mollie on LinkedIn for more great insights: https://www.linkedin.com/in/molliebodensteiner/

Last week we talked about how crazy the job market is right now, especially when it comes to marketing operations roles. So this week we sat down with MOps master and returning fwd:thinker, Justin Norris, to chat through what those first few days, weeks, and months look like in a new MOps role. After working within marketing ops both in-house and on the agency side, Justin was just about to surpass his first 90 days in a new role as Director of MOps at 360Learning when he joined us.From his recent transition to an in-house team, Justin shares his experience and insights with us on what it's like to get started in a new MOps role and what activities he needed to prioritize to familiarize himself with the organization, the tech stack, and the key stakeholders. While Justin gives us his first-person perspective from a more senior position, he still provides great insight into what junior positions should expect when starting a new MOps job and what red flags to look out for. So whether you're just starting your MOps journey or you're looking to make a shift, be sure to tune in to this episode and follow Justin on LinkedIn here: https://www.linkedin.com/in/justinnorris/

This week's guest needs no introduction to MOps professionals! Long-time marketing ops guru, Sara McNamara, joins us to talk about THE hot topic of the moment; hiring and job hunting in marketing operations. In this episode, Sara gives us her best advice on both sides of the hiring spectrum. We cover what the best methods and strategies are for companies trying to build out their MOps teams but we also talk about how you as a MOps professional can find the best jobs out there, whether you're just starting in your career or making a shift.Marketing operations is still a growing field and there are still a lot of scenarios that come into play when hiring that people aren't fully thinking through. So Sara walks us through what people are doing wrong when it comes to hiring in MOps and how you can change your perspective to create a foundation for success for your MOps hire and organization as a whole. Sara also gives some great advice on red flags you should stay away from when looking for a job in the MOps community and what you should look for from a company you're interested in.So take a seat, grab your notes and listen in to this ep for all of your job searching and hiring questions. And if you aren't already, you need to follow Sara on LinkedIn for more MOps wisdom: https://www.linkedin.com/in/saramcnamara/

The average tenure of a CMO in B2B tech today is less than 2 years! But one way the CMO can really hold on to their job is by having analytics and reporting they can understand that will help them improve their marketing, make better decisions with their budget, and also articulate their impact on revenue to the business.One quick way for operators to be valuable and become your CMO's best friend is delivering that reporting to them. So to discuss how to do it, I have asked the amazing Camela Thompson, VP of Marketing at CaliberMind, who helped us understand why it is important, how to build an analytics framework that works and how to really educate your marketing leaders on how they can use the analytics and reports and what maybe might be missing. We dive into so many key points from quantitative data to qualitative data and how you can start at any size so this one is not to be missed!Camela shares insider secrets from 15+ years of RevOps experience including; why you should actually be paying attention to "vanity metrics" and what types of data points you should and shouldn't share with your CMO. So be sure to listen in to this ep for all of your reporting questions and follow Camela on LinkedIn here: https://www.linkedin.com/in/camela-thompson/

In this week's episode, we're joined by the Director of Marketing Operations at McGraw Hill and 5x Marketo champion, Chelsea Katich. McGraw Hill isn't using your typical lead lifecycle or traditional lead scoring strategies so Chelsea walks us through their unconventional handoff off and internal procedures and how those techniques are not only driving revenue growth but also enhancing the customer experience overall.Chelsea explains why it's important to keep an open mind when it comes to how you're structuring your sales and marketing teams because there may be some gaps in your process that may be easily fixed with an unconventional approach. She also explains why being flexible in your mindset can help team alignment which in turn strengthens the customer experience. Be sure to follow Chelsea on LinkedIn for more MOps content: https://www.linkedin.com/in/chelsea-kiko/

Event-based marketing has drastically changed in the past couple of years, but it may have been the wake-up call that B2B marketers needed. Event expert, Julius Solaris from Hopin, an all-in-one hybrid event platform, joins us to chat through everything a B2B marketer needs to know about operationalizing successful events in 2022. Julius takes us through the current landscape of B2B marketing events as well as where he sees the industry going. We cover a lot of topics in this episode around events including accessibility and sustainability challenges and solutions, creating value for your attendees in a remote setting where they may feel like their "losing out" on the face to face experience and how marketers can use event data to not only improve engagement but also the content strategy overall. This episode is jam-packed with so many helpful insights so be to take a listen and follow Julius on LinkedIn for more information: https://www.linkedin.com/in/juliussolaris/

This week we are talking about podcasts on the podcast. So Meta, right?! If you are a marketer or individual and have thought about starting a podcast, you will want to grab your notebook and press play. On this episode we're joined by the hosts of the RevOps Podcast by Revenue.io, Jordan Henderson, and Brandon Redlinger to pull back the curtain on what it actually takes to ideate, produce, and host a podcast that makes it past the first few episodes. In addition to hosting the podcast, both Jordan and Brandon have full-time jobs at the company as Sr. Directors of Revenue Operations and Product Marketing, respectively, and use the podcast as a platform to give tactical and strategic advice they have learned to other RevOps pros. On the episode, they take us through how they manage the work-podcast balance as well as helpful tips and tricks to help you execute or even decide if a podcast would be a good fit for you or your company. So tune in to this week's ep for all of your podcast inquiries and be sure to follow Brandon and Jordan on LinkedIn!

In this week's episode we are joined by one of our new team members Brad Couture who is our Sr. Manager of Marketing Ops but at the time was working for a Boston start-up Tulip as their Marketing Operations Manager. Brad joined us to discuss why order of operations is important for marketing ops, how it can impact your systems, and then dives into how Marketo users can leverage the executable campaigns feature in order to take back control. While we dive into Marketo-specific tactics in this episode, you should still listen in even if you aren't a Marketo user for helpful ways to think through how to structure your order of operations. PS. Definitely make sure to follow Brad on LinkedIn where he posts #relatable memes and mops commentary and useful tips and tricks for MOps pros. You can find his profile here: https://www.linkedin.com/in/bradcouture/ Marketo executable campaigns article mentioned in this episode: https://www.linkedin.com/pulse/eliminate-wait-steps-from-your-marketo-instance-brad-couture/

This week we have a very special guest and 2021's Marketo Champion of the Year, Chiara Riga! Chiara joins us to talk about how to be more strategic in marketing ops at your organization. She takes us through her journey as a BDR to MOps pro and how those insights have helped her have a better understanding of roles throughout the company and how having empathy for other teammates' problems can help make the wider team function more strategically. Whether you are a manager or a VP, there are ways in which you approach your work and focus on the impact on the business that can really set you apart and Chiara takes an example of a project to show tangible ways how to do this. Tune into this episode for a stimulating conversation on MOps, RevOps, and more! And be sure to follow Chiara on LinkedIn here: https://www.linkedin.com/in/chiarariga/

This week we're joined by long-time storyteller and content marketer, Brianna Valleskey! In this episode, Brianna takes us on a journey to help us understand why an organization's brand recognition is so important especially right now in B2B marketing.She goes over the benefits of brand awareness, what you can do to build up your brand, and how to measure the impact your content and brand are having on your revenue. Be sure to follow along in this episode for insider tips & tricks for creating and tracking the value of your org's brand and follow Brianna on LinkedIn here: https://www.linkedin.com/in/briannavalleskey/

Don't just survive 2022, thrive! In this week's episode, we decided to celebrate our 100th episode milestone and invite the entire CS2 team to share their best MOps advice as we start to dive into 2022. Hear from each one of our consultants as they divulge their tricks of the trade and best-kept secrets for all areas of MOps. The CS2 team has years of combined knowledge and experience inside and out of SaaS, B2B, and agency life. So be sure to tune in to this episode to hear our thoughts on how to have the most productive year yet and get to know the other amazing minds behind CS2.

It's 2022 and we know that Operations is a critical part of your organization that works cross-functionally to support revenue, marketing, and sales teams. We also know that ops can no longer be a team of one for growing companies. So how can we be sure that we are creating a foundation to grow and support these dynamic operations roles? In this week's episode, we're joined by the Vice President of Field Operations at Drift and host of the Operations Podcast, Sean Lane, who takes us through everything from planning, structuring, and operationalizing an operations team. Sean condenses his years of experience in and around the customer funnel and how he built his field operations team at Drift into 40 minutes of tried and true insights to help your organization build a tactical operations team that is aligned to your business goals. Be sure to follow Sean on LinkedIn too!

In this week's episode, we're diving deep into the world of human-focused experiences; what they are, why they matter, and most importantly, how to make them happen and work for your organization. To lead us through this journey, we're joined by long-time marketing specialist, Amelia Roberts.Over the years, Amelia has helped multiple organizations run human-centric marketing campaigns that have proven to have had a valuable impact on the company. So tune in to this episode, Amelia walks us through how you can leverage micro-influencers and other types of human-based experiences to your advantage in B2B marketing. Be sure to follow Amelia on LinkedIn for more marketing insights: https://www.linkedin.com/in/ameliaroberts/

In this week's episode, we're expanding the fwd: thinking umbrella to include another subset of the podcast; re: thinking! In this spin-off series, Charlie our COO and Co-founder takes his years of experience and challenges the status quo of some fundamental topics in marketing (and more) to help us rethink how we look at this field as a whole. If you're in MOps you know the tech, platforms, strategies, etc. are always changing, so isn't it about time we start re: thinking how we look at the most basic aspects of our work? Tune into this episode to see in a new light how marketing should be operationalizing its teams and strategies.

Does your operations team have a business outcome problem? We think so. In this week's #MOpsin10, we discuss why we think ops teams, specifically MOps, have a hard time having an outcome-driven mindset instead of a project-driven mindset. We shine some light on why it's really important to prove your value to the business by having an outcome-driven mindset. Doing this will help you not only increase your usefulness in the overall business objectives but will also help substantiate your asks for more resources down the road. Be sure to listen up to this super important (and quick) #MOpsin10!

If you have been following our content lately, you've probably heard us talk about our product MOps method. We even talked about it a few weeks ago in this episode. So in this week's episode, we're joined by Jessica Kao, Senior Director of Demand Operations at F5 who has been implementing this type of thinking for her organization recently and was happy to share her advice and success with us.Jessica takes us through how she is operationalizing the product MOps method within her company and the tools and strategies she uses with her teams to be more productive, efficient, and strategic. Tune in to this episode to learn how to start thinking to a product team and be sure to follow Jessica on LinkedIn: https://www.linkedin.com/in/jesskao/

When trying to deliver features or projects that deliver on your business objectives, it can be hard to do this in a SILO. One way to tackle this is with team coalitions. This week on #Mopsin10 we're diving into team coalitions; what they are, why they're important, and how to start them to deliver on your key outcomes for the revenue team. So listen in to this episode to learn our secret sauce to getting measurable results from your MOps work.

In this week's fwd:thinking episode we're joined once again by Asia Corbett who took us through the fundamentals of data governance a few months back. This time we're diving deeper into data governance and how to actually operationalize it at your organization.Asia walks us through her best practices for good data health and framework that she's learned over her years of experience. She also explains just how important data is for your company overall and how it directly affects your revenue won. Be sure to follow Asia on LinkedIn for the latest content on data governance: https://www.linkedin.com/in/asiacorbett/

In this week's #MOpsin10, we're digging into a highly debated topic- the MQL. In this ep, we're contesting the popular opinion that "the MQL is dead" and showing you why they're not pointless, just misunderstood and utilized wrong. We want you to stop the hate for MQLs and instead get back to the true roots of a "Marketing Qualified Lead" and why it was developed in the first place.By definition, an MQL is a metric showing a lead who has indicated interest through marketing activities so how can that be wrong if you're setting the right standards? Tune into this quick #MOpsin10 to get back to the basics and understand why your MQL hate is misplaced and where you should maybe be putting in the work to make it great again!

In this week's episode, we're joined by a long-time colleague, client, and friend, Sydney Sloan who is the CMO at SalesLoft. Sydney is well-versed in the language of Account-based Marketing, Sales Enablement, and Revenue Operations. So in our discussion today, we're going over how you can bring all of those factors together to create the most efficient and effective tech stack for your sales and marketing team and how to orchestrate their efforts.We're covering how to roles of marketing ops and sales have changed in the past couple of years, where those roles have overlapped, and which teams should own certain types of tools. We'll also discuss everything surrounding your Sales Enablement Platform; what teams should own the strategy, who manages the platform, and what types of data you should be reporting on. Tune in to this jam-packed episode if you're ready to take your tech stack to the next level and be sure to follow Sydney on LinkedIn for more awesome tips and best practices: https://www.linkedin.com/in/sydsloan/

Welcome back to another episode of our series, #MOpsin10! This week, we're breaking down our best tips to help you improve your Speed to Lead - the process of an inbound lead getting followed up with and connected to a salesperson.In this mini-episode, we'll give you action items you can take back to your own organization that will help you gain an edge over your competitors. This is a super important topic for MOps pros, so be sure to take notes as we cover enrichment, lead routing, automation, and more in just 10 minutes!

In this week's episode, we're joined (again) by a very special guest and our VP of Solutions Architecture, Alison Rouse! In a previous episode, we chatted with Alison about attribution and you all loved it. So in this episode, we're diving deep into building an Analytics Framework. If you've been following our content, you may notice that this is a topic we discussed in our OpsStars workshop. However, we were only able to give a quick introduction to the analytics framework so in this episode we're really digging into why you should build, where to start, and how to successfully execute an analytics framework in your organization.

In this week's #MOpsin10 we're diving deep into one specific area of a topic we think is very important to marketing operations; the analytics framework for your revenue team. In our quick 10 minute episode, we're specifically going to cover what questions you should be asking to help you plan how you are going to build your framework. Building a framework that suits the needs of the C-suite and individual departments and provides them with the valuable data and feedback they truly need will ensure you have more time for strategic projects because you'll no longer receive one-off reporting requests.So tune into this quick episode for what we believe are the most important questions to ask yourself and your executive before building the analytics framework.

In this week's podcast, long-time marketer Chantelle Marcelle joins us to chat about content marketing and strategies. We also take a deep dive into why you should be building buyer communities in B2B marketing and how you can do it right.Chantelle's marketing background started in journalism so she walks us through the importance of storytelling in your content marketing and how you can use that as an advantage across your brand. We also discuss strategies to operationalize buyer communities and then how to take data from those cohorts and show its impact as a marketing tactic to executives.Tune into this episode to help elevate your brand through your content and communities and be sure to follow Chantelle on LinkedIn and check out her website for more tips and advice.

In our newest #MOpsin10, we're giving you our top tips for why marketing operations should own "Speed to Lead" at your company. As one of the most important functions in B2B, Speed to Lead, or how quickly and efficiently you can connect an inbound lead to sales, can help determine just how well your customer experience is and potentially prevent revenue lost.In the 10 minutes we have today, we'll cover Speed to Lead documentation tools and strategies, testing do's and don'ts, and our general best practices for SLAs and touchpoints.

In this week's episode, we're joined by our long-time client, friend, and marketing ops leader, Liz Medlicott. Liz is the Director of Marketing Operations at Model N, a revenue growth platform, where she leads a cross-functional team that is always thinking about how their work ladders up the overall business objectives.Liz takes us through her journey as a MOps professional and how her challenges and successes have helped her understand and grow marketing operations' role and value in the business. She also takes us through her tips to help MOps people build their own business cases and get the resources they need to be successful. Follow Liz on LinkedIn.

In our second installment of #MOpsin10, we're covering how to build an analytics framework. We'll take you through what exactly it is, why it is so important and how you can start to build one yourself.So if you're in MOps and run into issues with out-of-control report requests, spending too much time at the end of the quarter pulling data, or team members skewing data because they're looking at the wrong fields, then you probably need an analytics framework and to listen to this episode.

We have a surprise for you in this week's episode! drumroll, please... It's #MOpsin10! We're kicking off a new mini-series where we dive deeper into MOps subjects and hot topics all within 10 minutes - perfect for a quick break or commute. In our first #MOpsin10 episode we're walking you through why you should treat your approach to running your marketing operations team like a product team would. So tune in to find out how this way of thinking can help elevate your team and streamline your efforts for more efficient work.