Welcome to 2022, it’s time to elevate your expectations! In the spirit of creating a theme for the year, in this episode, we are excited to release the theme for 2022. While 2020 was the year of the Pivot and 2021 was the year for agility, 2022 is the year of Resilience. We want to recognize you for being resilient leaders and invite you to embrace the resilience that will be required in 2022. It’s important now that you appreciate what you have been through because you are stronger and more productive as a team and business and positioned perfectly to make 2022 your most remarkable year yet!  Episode Highlights0:53 – Dr. Stephen introduces the topic of setting the theme so that you can define the actions for the new year. 5:25 – Dr. Pete and Dr. Stephen discuss how that theme came to be and describe the definition and how it relates to what we are currently going through with the chiropractic field. 11:06 – Dr. Pete and Dr. Stephen recognize the resilience that has already been displayed by the leaders, CEOs, and teams and how the past couple of years has already made them seasoned professionals when it comes to resiliency. 20:14 – Dr. Stephen shares how resiliency encompasses the leaders and even though covid has changed how we do business; it does not change the message we had before. 22:04 – Dr. Pete discusses the importance of resilience in your practice for attraction and retention.  Resources MentionedSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

 Episode Highlights08:16 – Dr. Stephen leads the conversation with the APPEAR Process and the importance of reviewing the past year in order to make progress in the next. 09:21 – Dr. Stephen discusses his first big take-away from that past year which starts with agility.12:14 – Dr. Pete shares his take-away of strength and the purpose of being tested. 15:50 – Dr. Pete moves into unity, his second biggest take-away for the year, that we are all stronger together.17:58 – Dr. Franson discusses how unity has been so impactful this past year especially with the work of the Chiropractic Defence Council.22:32 – Dr. Pete moves into his third take-away which is wisdom and the difference between knowledge and understanding. 28:03 – Dr. Stephen delves into determining where your focus has been for the past year and where you should be investing your mindshare for 2022.  Chiropractic, Chiropractor, Health Care Business, Business Coach, Life Coach, Entrepreneur, Health Expert, Business Expert, Leadership, Living In Alignment, Business Building, Unity, Wisdom, Strength, Focus, MindsetResources MentionedSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

What are the three to five big changes that you are committed to making so that you'll go and grow from now to the next?In part one of this series, Dr. Stephen discussed the importance of assessing your last 12 months based on your vision and goals that you have set for your success.  Now that you have done that, it is time to take the next steps of planning and preparing for the new year coming up.  Episode Highlights04:49 - Revisit your vision. Is it clear in your mind and are you still able to communicate it to your team?How many of them came true?06:52 - Translate your story into objective measurables for the upcoming year. Identify the milestones that you want to reach each quarter.07:24 - Ensure you have your metrics set on how you are going to measure each goal.  If you didn’t meet last year’s goal, evaluate your loss and learn from it and establish what you need to do next year to attain it. 10:41 - Utilize your accountability chart effectively and assign goals to those whose area of responsibility it will be to monitor and measure that goal.13:23 - Create a three-year vision for your business and break that down into annual and quarterly milestones.15:00 - Identify the gaps that are keeping you from moving forward; money, space, personnel.18:08 - Wherever you see underperformance, use the accountability grid each year with the accountability chart to really audit your business and audit your team. Resources MentionedDownload the Vision Mapping PDFSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

2021 is coming to its close and what better time is there to take a look back and assess the last year and determine what you want to achieve in 2022.  In this two-part series, Dr. Stephen takes us through the first valuable exercise that will help you get on your way to the successful practice you want as well as the freedom you deserve. From setting your vision, communicating to your team, and evaluating your goals, Dr. Stephen takes us through the tools we need to make sure 2022 is a year of success.  Episode Highlights05:13 - Learn the process of Vision Casting and how it provides you with a clear goal for the future.06:12 - The power of visual inspiration in order to focus and provide clarity07:31 - From drawing inspiration to creating a story that is shared amongst your team in order to build that vision09:05 - Make your vision quantifiable.  You need to have Key Performance Indicators defined and measurable in order to monitor your progress and level of success.11:04 - Reverse engineer your Big Hairy Audacious Goals (B-HAGs) in order to create smaller ones to evaluate on a quarterly basis.13:34 - The seven primary roles and the 5 primary functions of the remarkable practice are used to create your accountability chart. 16:42 - Building that bridge between last year’s evaluation to this year’s. Resources MentionedDownload the Vision Mapping PDFSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Your business is simply a reflection of your ENERGY…. Your energy and your Team’s energy.As the Remarkable CEO (Chief Energy Officer), your job is to collect and direct the limited resources of your team. If you don’t, you’re only warming surfaces and not starting fires. In this episode we unpack the keys to optimizing your energy for expansion – and expose the usual suspects that drain your energy and derail your growth.  Episode Highlights02:05 – Dr. Pete introduces the concept of the Energetic Block and shares what he believes to be the biggest energy force, generosity. 04:50 – Dr. Stephen reviews the past capacity blocks and breaks down the concept of the energetic block into two categories: your energy and your team’s energy.09:04 – Dr. Pete discusses the importance of assessing your physical and emotional health on the regular basis.14:28 – Dr. Stephen highlights the fact that your energy is the battery that other people are going to plug in to and how it can impact your team.  Learn what E=MC2 really stands for and the five crucial categories of critical communication.18:56 – Dr. Pete and Dr. Stephen continue the conversation on evaluating your team’s energy levels and determining where an energy block may be occurring. Resources MentionedDownload your copy of the Accountability GridSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Good news: you don’t have to be awesome at everything, you have to build a Team that’s awesome at everything. It requires a wide variety of SKILLS to run a remarkable practice, so it’s no surprise to find capacity blocks all over the place in the “skills category”. Because of this, you want to be consistently strengthening skills around the 4-Legged Stool of the practice: Art, Science, Philosophy and Business Acumen.This episode will help you discover where your Team’s current skills may be getting in the way of building YOUR remarkable practice.  Episode Highlights02:03 – Dr. Pete and Dr. Stephen discuss the Functional Capacity block and invite you to look through the lens of the functional state of your practice.03:49 – Dr. Stephen and Dr. Pete introduce the four skills areas of the chiropractic field: the art, the science, the philosophy, and the business acumen. 07:58 – Dr. Stephen begins the conversation about the art of the chiropractor, the ability to be confident in your consultations, your conversions, and your conviction. 12:52 – Dr. Pete dives into the business acumen discussing team dynamics and roles, systemic procedures, and reviewing your practice success score.19:28 – Dr. Stephen discusses the 4 stages of competency, otherwise known as the masters learning curve. Resources MentionedDownload your copy of the Scorecard & KPI LegendSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Systems are the essence for creating predictable positive outcomes. Unless you want to stay small, everything has to be systematized. Let’s take a look at the 15 primary functions of your business and score how systematized each area is functioning. Your practice will remain heavy and hard wherever you lack systems because wherever you’re lacking systems you are slowing down your office growth and creating an Operational Capacity Block. Listen-in as 2 systems masters discuss their experience in implementing the systems that make growth easy and awesome. Episode Highlights02:50 – Dr. Stephen and Dr. Pete talk about the great work that the Chiropractic Defense Council does representing the interests and the rights of the practicing chiropractor around the world.05:48 – Dr. Stephen discusses hitting a ceiling on a level of success and the importance of systemization of processes.08:29 – Dr. Pete introduces the five areas that will be discussed today around the Operational Capacity Block: Marketing, Conversion Process, Retention, Team Building, and Collections.14:55 – Dr. Stephen and Dr. Pete introduce the accountability grid as an assessment tool that you can download and use to look at your systems.20:02 – Dr. Stephen discusses the practicality of doing the assessment, the amount of time you are spending on them, and grading yourself to figure out where you can be improving. 26:39 – Dr. Pete and Dr. Stephen go into the systemizing personnel onboarding, training, and inspiration building. 29:11 - Dr. Pete highlights the steps you can take if you are feeling overwhelmed by this assessment process. Resources MentionedDownload your copy of the Accountability GridSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business 

There is a 95% chance that your TEAM is holding back your growth. We have identified the four primary areas where CEOs get things wrong with their team. Personnel issues can be tough to see - and tougher to solve. This episode can help make this easier. The right questions to ask right now are: “Where do I have a Personnel Capacity Block - and what should I do about it?”  Episode Highlights00:53 – Dr. Stephen and Dr. Pete discuss the purpose of the 8 Crazy Capacity Blocks as a tool to self-evaluate as we move into the new year.05:49 – Dr. Stephen introduces the topic of the Personnel Capacity Block and a few of the common blocks seen while coaching CEOs. 10:53 – Dr. Pete encourages us to “build our bench”, the ability to have staff to pull from one position to another in order to keep the business running smoothly and effectively12:31 – Dr. Pete and Dr. Stephen highlight the personnel capacity block of the CEO identify shift. It is easy to fall back into the mindset of the owner/operator when transitioning to the role of the CEO. 15:19 - Dr. Stephen and Dr. Pete discuss the importance of getting the right person into the right role and having the right framework in place to implement this. 27:38 – Dr. Pete continues the conversation by ensuring that the person has their key responsibilities, the difference between busy and productive, and utilizing the probationary period. 30:46 – Dr. Stephen introduces the scorecard system to create a level of focus with the team. 34:33 – Dr. Pete and Dr. Stephen extoll on the importance of ongoing training in order to best support your personnel.  Resources MentionedDownload your copy of the Individual Scorecard & KPI LegendSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

The physical space of your practice dictates how your practice flows. Your practice layout determines how your team functions. Your floor plan drives how your patients move through your practice. Does the design and the layout of your practice create an experience that facilitates or limits transformation and healing? Does your floor plan promote growth and expansion? Or restrictions and limitations? Does your physical space create a vacuum from more services - or bottlenecks for more stress? Remember, a container's job is to limit expansion by design. Let’s audit how your physical plant space, layout, and environment right now are influencing your capacity to achieve where you want to grow next. Episode Highlights02:07 - Dr. Pete reviews the first three capacity blocks that they encourage you to look at to complete a self-audit to determine where you are and where your business is.04:15 – Dr. Stephen and Dr. Pete introduce the topic of the physical capacity block and the Law of Propinquity.09:00 – Dr. Pete shares about the space in their first practice, taking on 1000 clients per week and how that affected the flow of the physical space. 15:24 – Dr. Stephen discusses his experiences with the physical space in his practice and the constant need to make changes to the physical space to accommodate his team and patients.19:03 – Dr. Pete moves the discussion into the layout of the space and encourages you to think outside the box.  Don’t be tied to just your immediate space when looking at the need to expand. 25:43 – Dr. Pete reminds everyone that once you find what works, you need to protect the environment that clients have come to love, even when you move office space.27:45 – Dr. Stephen shares how that consistency of purpose is so important even when things are not perfect and to not be afraid to let your ‘Freak flag fly” as people love passionate people.33:10 – Dr Pete extolls the three things that need to happen when a client comes to you. They are educated, they are adjusted, and they can connect.  Resources MentionedSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Nowadays...convenience is everything. Logistical Capacity Blocks in your practice may prevent growth, stunt your income and limit your impact potential. In this episode we identify the most common logistical blocks that limit your capacity. Logistics may not be a “show stopper”...but they can be a game changer. Get these brick and mortar elements right and you will change the game, unlocking your capacity to grow. Episode Highlights00:53 - Dr. Stephen and Dr. Pete introduce the logistical capacity block and identify the three main logistics: location, hours, and parking.12:25 – Dr. Pete and Dr. Stephen share their different experiences on deciding where to open their practices and how the location affected their overall business20:42 – Dr. Pete discusses the use of landmarks and looking at new physical areas of expansion in a community in order to establish your practice25:00 – Dr. Stephen introduces the next topic of parking and its ability to be a game stopper and how parking can even be used as part of the treatments. Dr. Pete discusses opening up opportunities to have new patient parking and what that can mean for clientele.32:24 – Dr. Stephen opens up the conversation to discuss hours and scheduling. With the myriad of tasks that require completion, scheduling is of utmost importance. 34:48 – Dr. Pete and Dr. Stephen discuss strategic scheduling and the questions you should be asking yourself to make sure your schedule is maximized and optimized Resources MentionedSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

“If you can’t see it...you can’t be it.”The question for the CEO remains how well do you see it and do you really believe it? If you can’t see it or wrap your mind around it, how can you expect that of your team or your patients whom you lead? The question is not “if” but “where” is there a mental block? Where is it for you as a leader... Then where is it for your team? And then where is it for your patients right now?Visions are caught, not taught. Creating a business that is scalable and durable requires great leadership and a remarkable vision that is cast and recast so that everyone sees what you see so that they can help you manifest it. Let’s expand the Mental Capacity of your business and grow into it! Episode Highlights01:40– Dr. Pete introduces the topic of mental blocks and the forms that they can take including mental fatigue, blind spots and limiting beliefs03:50 – Dr. Stephen discusses the fact that it is not a question of whether we have a mental block, but we should focus on what the mental block is 10:02 – Dr. Pete talks about the mindset of not looking where you have been but where you are going and discovering where your interference lies15:50 – Dr. Stephen and Dr. Pete place emphasis on the role of being a vision caster, its effect on success and the idea that you are not working in your business but on your business21:06 – Dr. Stephen shares his journey of moving past his mental block through a series of inflection points29:13 – Dr. Pete discusses the importance of being part of a community or tribe as they can help you overcome blocks and challenge you on your vision for you to transform into the successful leader35:11 – Dr. Stephen expands on the notion that vision is caught not taught, and discovering where the misalignment, the block, is with your organization Resources MentionedSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Where do you run out of philosophy?Do you find yourself running up against the limitation of your philosophy? The past two years have certainly been challenging - and we are guessing that your philosophy has been rigorously tested. It’s become abundantly clear that what the world needs now is chiropractic and what chiropractic needs now is more successful chiropractors.Your Purpose is the big “why” behind what you do every day. Your Vision is “what success looks like” to you.  Your Mission is how you serve your Purpose and manifest your Vision.  Your philosophy shapes all of the above - and acts as a fence around it. Let’s explore the limitations of your philosophy and push the fence back a bit.  Episode Highlights03:14 – Dr. Stephen and Dr. Pete introduce today’s topic, the heart, and the examination of your philosophy and how it relates to your business.05:12 - Dr. Stephen discusses how a philosophical capacity block stops the growth of your practice10:13 – Dr. Stephen delves into the toxicity and deficiency caused by the interference from the blocks12:00 – Dr. Pete discusses the “awakening” that people are having to their philosophy and invites you to look at whether you have been asleep, running on autopilot instead of casting your vision16:21- Dr. Stephen introduces the concept of your philosophy being the DNA of your business and how contradictions to it inhibit its growth23:00 - Dr. Pete shares his practices on how he reignites his philosophy through self-introspection and surrounding himself with people who share his philosophy27:26 – Dr. Stephen discusses the next steps in order to analyze your philosophical capacity block Resources MentionedJoin us for the US Retention Immersion. Register Now!Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

The question is not, “Do I have a capacity block here?” The question is, “To what degree is THIS a Capacity Block in my business?”Capacity blocks create resistance and stop growth. We have analyzed hundreds of practices and identified 8 specific “root causes” that should drive you crazy because they block your business from reaching its fullest potential. All eight are impacting your business right now. The only questions are to what degree - and what can we do to fix them.As we approach the end of another calendar year, join us in our new series “The Crazy 8” and take us up on our challenge...Over the next 8 weeks address one of these at a time. Improving even 1 of these 8 will impact your practice. Addressing all 8 before the end of the year will absolutely take your practice to new heights of business success! Episode Highlights 00:50 – Dr. Stephen and Dr. Pete introduce the next series topic about the capacity zone; how to clear the blocks and increase capacity06:46 – Dr. Pete introduces the topic of the crazy eight capacity blocks that they have noticed through coaching conversations08:00 – Dr. Stephen and Dr. Pete expand on the definition of capacity and what it means to create more 14:14 – Dr. Pete does an initial identification of the crazy eight capacity blocks18:22 – Dr. Stephen and Dr. Pete complete a more in-depth review of each of the capacity blocks.31:07 – Dr. Stephen introduces the concept of the “comfort zone” and how we work within it     Resources MentionedChiro Match Makers WebsiteJoin us for the US Retention Immersion. Register Now!Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

RecapRight now, you have exactly the business you deserve. For some of you, that feels great because it lands like a “congratulations!” For some of you, it lands differently. You may find that convicting...uncomfortable...frustrating. All of these are great - because CEO’s operate from BRUTAL FACTS. This is a chance to get real and clear. This is also a perfect opportunity to make things better! Whatever behaviors that are out of alignment with your vision and core values that you are tolerating right now is exactly what is preventing you from having the business and life that you want. Identify the behaviors you have been tolerating and decide what you are going to do about it, because you possess the power to make things better, starting today!  Episode Highlights02:32 - Dr. Stephen explores where success truly lives in order to be predictable and sustainable06:43 – Dr. Pete discusses the consequences of living out of alignment and tolerating the mistakes that it causes10:01 – Dr. Pete shares what he has been personally tolerating that has been impacting him personally and his practice16:44 – Dr. Stephen leads the discussion on tolerating the behaviors of your team and how it stems from your own leadership behavior20:28 – Dr Pete discusses holding yourself accountable to standards and learning how to start over again when errors are found26:09 – Dr. Stephen expands on how this act of tolerance expands to the behaviors that we expect of our patients as well33:05 – Dr. Stephen interviews Dr. Justin Brown.  Listen as they discuss the mindset of achievement, creating an environment that generates success, and the importance of understanding that our practices are not individual ‘sport’ Resources MentionedChiro Match Makers WebsiteJoin us for the US Retention Immersion. Register Now!Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business Episode Quotes"Success lives in a predictable and sustainable way when you have alignment between your core values, your vision story and your behaviors.""You can't go back to the beginning, but you can create a new beginning.""My philosophical clarity and conviction and my philosophical understanding is going to be my floor and my team’s ceiling.""There's something that's really powerful when a leader can apologize for not knowing or not doing what they know to do. It can be powerful within the team.""You have the lens to look at everything and say I have exactly the team that I deserve right now. I don't get what I want, I get what have I been tolerating."

Are you a leader worth following? Are you modeling the behaviors you want to see from your people? As the CEO, YOU are the high-water mark. Your people will never sustainably surpass your commitment, your discipline or your execution. Your Team’s behaviors will reflect your behavior. The same can be said of your patients. The reality is, you get the behavior that you model. As a leader, you don’t have the luxury of saying one thing and doing another, you must lead by example both in your actions.Here’s the good news: you have massive influence on the behaviors (and therefore the outcomes) of the people that are following you. You want better outcomes? Model the behaviors that drive the outcomes you desire.Listen in as Drs. Stephen and Pete share their personal experiences and prepare to answer this one question: What is the one behavior that you are committed to change right now?This may be the most important step you take towards the business that you’ve always wanted. You don’t get what you want...you get what you model. What We Covered: 00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, You Don’t Get What You Want, You Get What You Model, Part 204:25 – Dr. Pete and Dr. Stephen pose a reflection question to the audience: What is one behavior thatyou are committed to change today?13:02 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and the upcoming Remarkable Retention Immersion14:59 – Dr. Pete and Dr. Stephen talk about challenges they’ve faced along this journey18:13 – Dr. Pete and Dr. Stephen speak to the difficult balance of having both a Remarkable Practice and a Remarkable Life25:39 – Dr. Pete and Dr. Stephen reiterate the importance of modeling the correct behaviors EPISODE QUOTES “We talk about, in the CEO’s journey, there’s two significant transformations. There’s the identity shift, which is shift number one. And there’s the behavior shift, which is shift number two.” (02:48) (Dr. Pete)“For those of you who have thought about having interns come into your office or preceptors, or Associate Doctors, I say absolutely do it. Even if it’s just for the benefit of knowing there’s gonna be an elevated consciousness because you’re modeling all the time.” (09:40) (Dr. Stephen)“I think I can share as well, with great confidence, that I also am very proud of the way I’ve modeled my practice. I think that’s why so many docs did come and want to train and work with us. Associates would come for one to two years because they simply wanted to train with us.” (15:31) (Dr. Pete)“Part of the pain point is it wasn’t modeled so therefore we had to figure it out and fail so that we could then begin to get awareness and change our perspectives and behaviors to become modeling for how to do that.” (17:53) (Dr. Pete)“If they’re not exercising, are you exercising? If they’re not eating right, are you eating right? If their thought life is sideways, how about yours? You gotta ask yourself, ‘Am I modeling these things?” (26:36) (Dr. Stephen) LINKS MENTIONED Dr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteJoin us for the US Retention Immersion. Register Now!

Are you growing your business or telling yourself stories?It’s time to stop telling stories and start measuring the specific activities that drive outcomes that you want. What do you want, CEO? What specific behaviors drive those outcomes? That is what you should measure...and that is what you should reward.Remarkable CEOs catch people doing things right. Teach your people what’s important by what you measure and reward. Set the groundwork for getting the outcomes you want in your business and life – and then go get it!Stop telling stories and start growing your practice. What you measure matters. You don’t get what you want...you get what you measure. What We Covered: 00:38 – Dr. Pete and Dr. Stephen introduce Part One of today’s topic, You Don’t Get What You Want, You Get What You Measure06:14 – Dr. Pete and Dr. Stephen talk about the critical CEO role of Vision Caster09:35 – Dr. Pete and Dr. Stephen discuss the importance of communicating with your team and starting to measure what’s important to you17:24 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and the upcoming Remarkable Retention Immersion19:20 – Dr. Pete and Dr. Stephen share why it is crucial to have mechanisms in place to capture what you’re measuring25:49 – Dr. Pete and Dr. Stephen talk about celebrating, rewarding and recognizing your patients34:21 – Dr. Pete and Dr. Stephen provide best practices for celebrating, rewarding and recognizing your team36:53 – Dr. Pete and Dr. Stephen talk about being intentional and deliberate with the outcomes you measure EPISODE QUOTES “You’ve got to be able to cast the vision. And the vision is very often an outcome or a set of outcomes. So, you don’t get what you want – outcomes – you get what you measure.” (06:29) (Dr. Stephen)“And the biggest transition between being and Owner Operator and a CEO is I now walk into a situation with a team and I actually show up with questions to see what is going on and what’s in your head so that I can make sure that I’m continuing forward with us.” (11:16) (Dr. Pete)“As CEOs, our job is to set culture.” (19:36) (Dr. Stephen)“The beautiful thing here is credit is infinitely divisible. Always give credit away because there’s always plenty left over for you. Push it back to the patient and highlight the behaviors that are leading to the outcomes and recognize how awesome they are.” (32:23) (Dr. Stephen) LINKS MENTIONED Dr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteJoin us for the US Retention Immersion. Register Now!

Human beings are economists and hardwired to be cheap and lazy...no offense, it’s true! Failure to address behavior economics is why so many businesses struggle and exactly why the remarkable business thrives! Doing value economy well means delivering on all four elements: Create Value, Deliver Value, Add Value, and Capture Value. Tune in and discover how you can immediately grow your business by solving the value equation.Get this right and they will stay, heal, pay and refer...Get this wrong and they are GONE! What We Covered: 00:38 – Dr. Pete and Dr. Stephen introduce today’s topic and share what it means to deliver all four elements of the Value Economy12:24 – Dr. Pete and Dr. Stephen explain why every human is inherently cheap and lazy16:50 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers17:36 – Dr. Pete and Dr. Stephen talk about the importance of Creating Value through patient education24:10 – Dr. Pete and Dr. Stephen discuss the concept of Added Value27:35 – Dr. Pete and Dr. Stephen speak to the importance of establishing a culture of education and Delivering Value33:20 – Dr. Pete and Dr. Stephen analyze the last portion of the Value Economy, Capturing Value37:30 – Dr. Pete and Dr. Stephen take a moment to promote the upcoming 2021 Retention Immersion and speak to the value it provides EPISODE QUOTES “Here’s what we know to be true. It’s never a money issue. It’s always a value issue.” (06:17) (Dr. Stephen)“The four things that people are considering are time, energy, focus and money. These four things are the things that are being measured, consciously and subconsciously, when decisions are being made.” (11:47) (Dr. Pete)“When what they want and what they need is what you offer, you’ve got something.” (18:23) (Dr. Pete)“The first thing that you have to identify when creating value and creating education is our education needs to speak to the wants and the needs first. We need to be able to meet people where they are at. So, meeting somebody as a seeker, the first step really is helping them to become a believer.” (18:38) (Dr. Pete)“The best time to plant a tree is ten years ago. The next best time is now.” (28:23) (Dr. Pete)“If we just recognize that if we put ninety percent of that time, energy and focus into the Creating Value so you can Add Value and Deliver Value, the transactional piece of Capturing Value becomes just automatic and an absolute afterthought.” (35:59) (Dr. Stephen) LINKS MENTIONED Dr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteJoin us for the US Retention Immersion. Register Now!

Being a chiropractic patient is hard enough, are you making it harder than it needs to be?As the CEO, your goal should be to make the experience for everyone involved, each step of the journey, easy and awesome. How easy is it to be a patient in your office? In this episode we encourage you to audit specific parts of your practice, identify the areas of friction and capacity block, and make the necessary adjustments.Don’t let this be a blind spot! Your patients see it – and will leave you if you don’t fix it.Remove Capacity Blocks and Improve FLOW...Let’s make it easier for people to stay under care! What We Covered: 00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Stop Making It So Hard to Stay Under Care02:48 – Dr. Pete and Dr. Stephen talk about the importance of flow10:03 – Dr. Pete and Dr. Stephen look at Capacity Blocks15:41 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers16:25 – Dr. Pete and Dr. Stephen discuss the hallmark of a Remarkable CEO22:33 – Dr. Pete and Dr. Stephen take a moment to promote the upcoming 2021 Retention Immersion and speak to the value it provides EPISODE QUOTES “Being a chiropractic patient under regular chiropractic care can be hard. And we’re not gonna try to take something that’s hard and make it easy. But man, we gotta take something that’s hard and make it easier.” (02:33) (Dr. Stephen)“All of these things push people out the door. It’s death by a thousand cuts. And we have to address each one of these and reconcile these things so we can increase flow and patient retention.” (06:57) (Dr. Stephen)“Every detail – every single detail – matters. It either pushes somebody away or it draws them in. And you have to think about it like that every step of the way.” (09:08) (Dr. Pete)“To be remarkable, to be truly remarkable, you’ve got to be easy and awesome.” (11:56) (Dr. Stephen)“The hallmark of a Remarkable CEO is you plan, you prepare, you execute, you assess and you repeat.” (17:36) (Dr. Pete) LINKS MENTIONED Dr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteJoin us for the US Retention Immersion. Register Now!

Imagine you could predictably increase results by 15-35% across your entire business bottom line by doing one thing...would you do it? When it comes to clinical outcomes, behavior economics reports that when a trusted authority measures outcomes of an individual, the measurable improvement is exactly that significant. The purpose of the progress exam and report is to measure outcomes creating clarity, focus and accountability, a feedback loop with good feedback that can dramatically improve results for your patients and grow your business. What We Covered: 00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Improve Results by 15% to 35% Doing This One Thing06:59 – Dr. Pete and Dr. Stephen break down The Hawthorne Effect13:02 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers13:45 – Dr. Pete and Dr. Stephen talk about the Car Wash Analogy16:29 – Dr. Pete and Dr. Stephen discuss the concept of stretching the problem and the goal22:29 – Dr. Pete and Dr. Stephen speak to the value of examinations and reports EPISODE QUOTES “Retention is just such an important subject. It really is a hallmark of a remarkable practice.” (03:02) (Dr. Pete)“We need to know that what we’re doing matters. We don’t want to waste our time, energy, focus or money. So progress exams and progress reports are a way to make sure that people know that what we’re doing is important.” (06:39) (Dr. Stephen)“The Hawthorne Effect, or the Measurement Effect, shows that people when they know they’re being measured do better.” (06:59) (Dr. Stephen)“Where does this exam progress report begin? It begins in the beginning when we set the expectations and we prepare the patient to move towards these specific checkpoints on their journey. It’s such an important part of the journey.” (12:44) (Dr. Pete)“A great coach, a great doctor, a great leader always keeps the better tomorrow in the mind’s eye of their consumer so that they know that there’s always a future with you.” (16:18) (Dr. Stephen)“The purpose of all of these exams is to create clarity, focus and accountability. In every partnership and every relationship, that’s where you’re gonna see great productivity.” (24:07) (Dr. Stephen) LINKS MENTIONED Dr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteJoin us for the US Retention Immersion. Register Now!

As the CEO, you love LEVERAGE!There is no more highly leveraged step in your patient process than THE WORKSHOP!One a patient goes to workshop, every visit gets easier...If a patient does not go to workshop – every subsequent visit gets harder. The purpose of the workshop is to:1. Challenge and shape the attendee’s belief system2. Equip them to get BETTER RESULTS FASTER3. Recruit them to the Mission You must create the space and time to make this happen...If you do – you will create long term, happy patients who want chiropractic care.Otherwise, you’ll be dragging people along until they quit.Losing patients is off-purpose and bad for business.Listen-in and discover the keys to powerful workshops. What We Covered: 00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, Turning Believers Into Understanders at the Better Results Faster Workshop03:15 – Dr. Pete and Dr. Stephen analyze three scenarios they have observed regarding the workshop05:01 – Dr. Pete and Dr. Stephen detail the process of converting believers into understanders by leveraging the workshop06:53 – Dr. Pete and Dr. Stephen take a moment to promote Innate Radiology08:59 – Dr. Pete and Dr. Stephen discuss the paradigm shift that is necessary within the workshop17:15 – Dr. Pete and Dr. Stephen stress the importance of Table Talk22:01 – Dr. Pete and Dr. Stephen talk about the inherent value of the workshop and why it must be important to you and your team26:53 – Dr. Pete and Dr. Stephen take a moment to promote Atlas Digital & The Remarkable Retention Immersion30:43 – Dr. Pete and Dr. Stephen talk about the importance of showing up and sharing your heart and head EPISODE QUOTES “We talk about how the patients have a life of possibility and a life of probability ahead of them. The same is true of practices.” (02:55) (Dr. Pete)“You’ve heard us say that conversion’s emotional and retention’s intellectual. People start care based on how they feel. Do they feel heard? Do they feel like they’re in the right place? Do they feel you’re gonna help them get what they want? That’s why people start care. But people stay under care based on what they know.” (04:27) (Dr. Stephen)“Understanders are like helium balloons. You can gather them up and you can carry an infinite number of them. So, we want to take the believer and turn them into an understander. And the workshop is really the pivot point.” (06:24) (Dr. Pete)“We have to understand that we are living in an outside-in world. The paradigm is outside-in. It’s an allopathic way of thinking. It just is the way that it is. It’s where people are at now. And so, we first have to identify that there is a paradigm.” (10:58) (Dr. Pete)“Workshop drives Table Talk. And if you don’t do workshop, Table Talk is hard.” (17:35) (Dr. Stephen)“You have to be so deliberate and so intention. And remember, remarkable does not imply perfect. My workshop was never perfect. So, don’t shoulder that burden. This is not about being perfect. This is about you showing up and sharing your heart and your head. It’s about showing up and being the person that moves a room.” (30:43) (Dr. Stephen) LINKS MENTIONED Dr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteJoin us for the US Retention Immersion. Register Now!

Table Talk, Patient Education, Talking Tic’... No matter what you call it – Consistent, meaningful and productive patient education is one of the most important (and challenging) skill sets to master as a chiropractor. The ability to challenge and shape belief systems, inform and compel people to action – and to build VALUE for continued chiropractic care is the KEY to creating massive Patient Compliance and Retention. As a CEO, you must lead this culture: build it into your systems, invest in training yourself and your doctors and insist that your Team participates in this never-ending process of Continuing Ed. Listen-in to 2 MASTERS of Table Talk and discover how to make this difficult task easier. What We Covered: 00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Table Talk Drives Long-Term Care13:46 – Dr. Pete and Dr. Stephen take a moment to promote CLA and Innate Radiology16:40 – Dr. Pete and Dr. Stephen discuss the importance of training your team on Table Talk19:39 – Dr. Pete and Dr. Stephen talk about the impact of the Outside-In Model25:34 – Dr. Pete and Dr. Stephen identify other benefits of Table Talk33:56 – Dr. Pete and Dr. Stephen take a moment to promote Atlas Digital & The Remarkable Retention Immersion36:12 – Dr. Pere and Dr. Stephen share a gift with the audience EPISODE QUOTES “We should be investing our time, energy, focus and money when it comes to developing these skills ourselves and training up and developing our teams so that they can help us in this process of patient education.” (03:48) (Dr. Stephen)“One of the things that I know is going to improve your Table Talk in your practice across all the doctors on your team is to train on Table Talk. It’s not something you just get good at because you’ve been a chiropractor long enough. You actually get good at it by training.” (16:47) (Dr. Pete)“We live in an ‘outside-in’ world. Your patients are coming from an ‘outside-in’ perspective where they’ve been immersed in this model that’s just devastated the state of health of our planet. Let's face it, that’s why we had this pandemic, because people were sick and weak to begin with.” (19:58) (Dr. Stephen)“So this is really a very deliberate education system and we are pushing a boulder uphill always.” (21:13) (Dr. Stephen)“The essence of Table Talk is when I’m speaking with a patient, this is what you need to know to get what you want. This is what you need to do to get what you want. I’m actually doing this for you. I’m depositing in your account.” (26:22) (Dr. Pete) LINKS MENTIONED Dr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteJoin us for the US Retention Immersion. Register Now!Order your FREE copy of the “Dirty Dozen” Poster here:

If you agree that losing patients is off purpose and bad for business, then this is the episode for you! We studied thousands of our most successful patient relationships – and then studied hundreds of our Coaching Clients’ practices and discovered the #1 key to patient retention: Solid Expectations and Agreements. We found that all long-term, productive, successful relationships begin with clear expectations and honest agreements. When you start strong, patients are FAR more likely to stay. You are in the partnership business, setting expectations and making agreements is the bedrock of these long-term successful relationships. This culture must be established by you – the CEO – and executed by the team. If you want your patients to follow your recommendations for care and stay under care, then join us for this episode and discover how to partner with them and start with Clear Expectations and Honest Agreements. What We Covered: 00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Expectations and Agreements05:51 – Dr. Pete and Dr. Stephen take a moment to promote Innate Radiology08:01 – Dr. Pete and Dr. Stephen talk about the Story Analogy14:03 – Dr. Pete and Dr. Stephen explain why expectations and agreements are part of a leadership conversation20:27 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers & CLA22:41 – Dr. Pete and Dr. Stephen provide some incredible resources to support you EPISODE QUOTES “We want successful long-term relationships. And all of those successful long-term relationships always begin with two things in common: clear expectations and honest agreements.” (02:41) (Dr. Stephen)“It’s absolutely vital, Dr. Stephen, as we dig into this conversation that it’s about defining the relationship and what is chiropractic going to be in their life? ” (05:40) (Dr. Pete)“I’m gonna tell you right now, to have successful long-term relationships, you gotta focus on the beginning of the story, the early part of the story.” (08:42) (Dr. Pete/Stephen)“Expectations and agreements is a leadership conversation. It’s a mature conversation. It’s that, ‘I’m gonna have the conversation now because I have vision for where this relationship will go if we don’t. So, ma’am or sir, let’s slow down and let’s start right here.’” (14:03) (Dr. Pete)“Don’t try to build a practice that;s going to create and collect ideal patients using fantasies and assumptions. We create ideal patients by leveraging expectations and agreements.” (20:11) (Dr. Stephen) LINKS MENTIONED Dr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteJoin us for the US Retention Immersion. Register Now!

The purpose of a business is to solve a problem for another human being. What problem does YOUR business solve? In this crowded, noisy, and confusing healthcare marketplace it is critical that you and your TEAM can answer this question – and convey it to potential customers (patients). If you don’t, you will not attract, convert or retain Ideal Patients. When this goes wrong, you can end up in a place where you are selling one thing and they are buying another thing. This will lead to confusion and frustration – and worse – patient drop-out. As the CEO, you and your team are responsible to be crystal clear on what problem you solve, what your product is and the process you use to deliver it. Get this right and you will attract, convert and retain more Ideal Patients. What We Covered: 00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, Are Your Customers (Patients) Buying What You’re Selling?05:26 – Dr. Pete and Dr. Stephen list the seven major reasons patients drop out of care06:45 – Dr. Pete and Dr. Stephen take a moment to promote Innate Radiology09:46 – Dr. Pete and Dr. Stephen discuss The Blockbuster Analogy12:34 – Dr. Pete and Dr. Stephen break down the purpose of a business and the importance of maintaining relevance22:21 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers & CLA24:34 – Dr. Pete and Dr. Stephen talk about the importance of fostering patient relationships and meeting them where they are27:31 – Dr. Pete and Dr. Stephen break down the four agreements of the Remarkable Conversion Process31:55 – Dr. Pete and Dr. Stephen share insights on creating clarity for your consumers EPISODE QUOTES “Our premise in our practice has always been that the families that are in our practice are safer and healthier than the families that are not in our practice.” (03:06) (Dr. Stephen)“Don’t be a Blockbuster in a Netflix world.” (09:46) (Dr. Pete)“Embedded in your understanding is that there’s gonna be a step for them to get there. We’ve got a path for you. The product, with the end in mind, is this: Lifetime family wellness care.” (11:24) (Dr. Pete)“People are listening because they’re looking. People are actively looking for a solution, so they are looking .” (14:10) (Dr. Stephen)“We can’t miss the opportunity to build a bridge between ‘Now’ and ‘Next,’ because this next generation will be Googling, ‘Subluxation Correction.’” (15:23) (Dr. Stephen)“It goes back to a premise, right? Retention begins at conversion.” (19:03) (Dr. Stephen)“I’m not listening just so I can give them what they think they want. I’m listening so that I can know exactly what they want and they can get what they need. And what they need is what they want, which is the outcome. That’s what they really want.” (26:01) (Dr. Pete)“If you start the relationship right, it’s not a guarantee, we are setting ourselves up for that long- term success.” (29:03) (Dr. Pete) LINKS MENTIONED Dr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. Pete

00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, Leading vs. Lagging Metrics02:49 – Dr. Pete and Dr. Stephen provide The Driving Analogy05:38 – Dr. Pete and Dr. Stephen talk about the two numbers that are critical to the success of your practice11:09 – Dr. Pete and Dr. Stephen explain the difference between downstream and upstream metrics14:08 – Dr. Pete and Dr. Stephen discuss what leads to better compliance17:21 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Digital Care 10020:54 – Dr. Pete and Dr. Stephen talk about the importance of looking ahead22:35 – Dr. Pete and Dr. Stephen share vital behaviors that need to be in place to drive compliance24:45 – Dr. Pete and Dr. Stephen discuss leading metrics to be mindful ofEPISODE QUOTES“What matters gets measured. What gets measured is what gets talked about. And what you talk about, you bring about.” (06:51) (Dr. Stephen)“If we can get to eighty-seven, ninety percent Kept Visit Average, if we can do that there are specific things we can do. I think we’ve identified four or five very specific things that will drive those things happening.” (14:55) (Dr. Pete)“We need to be able to have that ability to look ahead, knowing the things that are driving us looking ahead.” (20:54) (Dr. Pete)“You don’t get what you want, you get what you tolerate. Do not tolerate anything less than people abiding by the standards which you operate. We make recommendations for care, we don’t make suggestions.” (22:47) (Dr. Pete)“Start with where you are right now.” (29:23) (Dr. Stephen)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteDownload your copy of the First 4 Months PDF here:

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Accountability Grid08:37 – Dr. Pete and Dr. Stephen discuss the fifteen primary functions of a chiropractic business13:46 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Digital Care 10015:37 – Dr. Pete and Dr. Stephen continue to break down The Accountability Grid in further detail19:55 – Dr. Pete and Dr. Stephen stress the importance22:43 – Dr. Pete and Dr. Stephen analyze Retention, Team-Building and Collections26:40 – Dr. Pete and Dr. Stephen let listeners know where they can download a copy of the Accountability WorksheetEPISODE QUOTES“Accountability is what creates focus. And focus is what makes the difference between busyness and productivity.” (04:30) (Dr. Stephen)“The reality is that identifying where you are now is a really healthy thing to do. It’s really important, even if what you look at is not what you want it to be.” (09:10) (Dr. Pete)“Attraction is marketing. And the purpose of marketing is to generate leads.” (12:16) (Dr. Stephen)“In order for you to not have these 7s, 8s and 9s drop down to 1s, 2s and 3s, accountability is how you do that.” (21:12) (Dr. Pete)“Show me how the money works in a business and I’ll show you the culture of that business.” (25:06) (Dr. Stephen)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteDownload your copy of the Accountability Worksheet here:

00:38 – Dr. Pete and Dr. Stephen introduces today’s topic, Troubleshooting Your Business10:31 – Dr. Pete and Dr. Stephen take a moment to promote Imaging Services11:20 – Dr. Pete and Dr. Stephen discuss the F1 Racing Analogy16:50 – Dr. Pete and Dr. Stephen talk about the important role vision plays in troubleshooting your business20:47 – Dr. Pete and Dr. Stephen walk through common chiropractic systems issues23:17 – Dr. Pete and Dr. Stephen take a moment to promote Fortis & Digital Care 10025:48 – Dr. Pete and Dr. Stephen provide advice on troubleshooting the training processEPISODE QUOTES“This coaching tool allows you a systematic approach to digging in and finding exactly why is something underperforming, where’s the problem, and what’s the root cause of the problem. Because, as CEOs, we don’t want to be emotional. We want to use data.” (02:21) (Dr. Stephen)“What matters gets measured. And it’s so important to recognize that what we measure in our practice we are choosing those things to be our outcomes. What you measure is what you talk about, and what you talk about is what you bring about.” (06:41) (Dr. Stephen)“Let’s troubleshoot this part of the domain of the business. And let’s troubleshoot because we’re not sure what it is that’s going on. And so simply by being able to slow down, stop and assess your business is actually a healthy thing to do. Don’t wait until you’re in trouble to troubleshoot.” (08:02) (Dr. Pete)“This is what the Troubleshooting Form is all about. It’s about tuning the engine of your practice.” (14:53) (Dr. Stephen)“The Troubleshooting Form isn’t just a CEO tool; it’s really a CEO skill. It’s a perspective that we show up to solve issues. It’s not about creating a dynamic where you’re assigning blame. It’s about unearthing root causes of issues so we can correct them.” (29:50) (Dr. Stephen)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteDownload your copy of the Troubleshooting Form here:

00:38 – Dr. Stephen introduces today’s very special guest, Bharon Hoag, who joins the show to share his background and discuss the work he’s doing with The Chiropractic Defense Council11:06 – Dr. Pete and Dr. Stephen take a moment to promote SKED12:02 – Dr. Stephen and Bharon discuss the importance of protecting the rights of chiropractors everywhere and the team they are assembling at The Chiropractic Defense Council23:04 – The Armed Services Analogy and the opportunities COVID created for chiropractic27:59 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Genesis29:59 – Dr. Stephen and Bharon tease the upcoming Out of the Storm Summit35:01 – Dr. Stephen thanks Bharon for joining the show and for the work he’s doing to serve chiropracticEPISODE QUOTES“One of our favorite quotes that drove a lot of what we did back in 2016 was from Buckminster Fuller. And it says, ‘To cause true change, you cannot fight the existing reality. You need to create a new reality that makes the old reality obsolete.’” (06:32) (Bharon)“The intention [of the Chiropractic Defense Council] would be if somebody were to trespass on the rights of a practicing chiropractor anywhere in the world that we would have this team that was teched up and ready to be deployed to snuff out that situation, hit em hard, hit em loud, get some wins and make people think twice about picking on chiropractors.” (10:42) (Dr. Stephen)“Our profession has literally the best product on the planet, in my opinion, and yet we fumble the football just about every time we get in the game.” (12:47) (Bharon)“So we have our advisory board and those people are very respected throughout the industry and they bring something to the table that’s very different. Of all the organizations I’ve ever been on, I’ve never been a part of a group of people that are so focused, so talented, but they also have such a clear vision themselves.” (19:27) (Bharon)“The pandemic created unbelievable opportunities for chiropractic. I know it was devastating in a lot of areas of our world. But for chiropractic as a profession, it was a pretty good thing for us because it changed the conversation of healthcare. It’s no longer sickness and not sick. It’s being healthy prepares you for sickness.” (24:10) (Bharon)“We’re gonna keep working to make chiropractic the number one healthcare choice in the world.” (35:25) (Bharon)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteLearn more about the Chiropractic Defense Council here:Register for the FREE Out of the Storm Summit on July 23/24, 2021 here:

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Quarterly Reviews10:43 – Dr. Pete and Dr. Stephen take a moment to promote SKED11:40 – Dr. Pete and Dr. Stephen share some best practices for conducting quarterly reviews23:27 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Genesis25:34 – Dr. Pete and Dr. Stephen discuss the importance of setting time aside to connect with your team members individually at the appropriate time and placeEPISODE QUOTES“The key is to create focus and accountability for your teams in a quarterly rhythm where you get everybody on the team together to get full chime in and buy-in around vision casting, product and process, goal-setting and the marketing machine.” (01:04) (Dr. Stephen)“I think we all agree that if we do this right, meaning we get the right person in the right role doing the right work and doing it the right way, then this becomes a remarkable meeting.” (02:57) (Dr. Pete)“When I started to meet with doctors and the team individually, I began to really connect with them. I saw the human being in front of me. They stopped being a tool to help me achieve my goals and they became a human being. And it really brought the human element into my practice, which I think I really needed.” (08:56) (Dr. Pete)“If you want these meetings to be powerful, don’t have surprises. Go in ready. And guess who’s gonna get the most value out of you being prepared? Your team member! They’re going to feel so much more loved, appreciated and valued if you’ve actually taken time to prepare for the meeting.” (18:35) (Dr. Pete)“It’s really important as your team grows and expands that you know and they know that there’s an appropriate place and time to have certain conversations and deal with certain things.” (27:38) (Dr. Pete)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteLearn more about the Remarkable Vault here

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Remarkable Marketing Machine03:38 – Dr. Pete and Dr. Stephen expound on the four key elements that comprise the Marketing Machine07:20 – Dr. Pete and Dr. Stephen talk about the importance of having a Quarterly Marketing Report08:55 – Dr. Pete and Dr. Stephen take a moment to promote SKED, Big Life Financial10:37 – Dr. Pete and Dr. Stephen discuss the value of the Remarkable Practice Academy13:42 – Dr. Pete and Dr. Stephen speak to the Marketing Plan & Marketing Calendar16:28 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Genesis18:33 – Dr. Pete and Dr. Stephen talk about the Marketing Team & the Marketing Budget25:15 – Dr. Pete and Dr. Stephen provide best practices on executing this specific Board MeetingEPISODE QUOTES“We can all get caught up in the busyness of the day-to-day, the week-to-week and the month-to-month. It’s so critically important that we have a structure in place, a meeting rhythm in place, where the whole team gets together, picks up our head, looks around and says, ‘Where were we? Where are we? And where are we going next?’” (03:55) (Dr. Stephen)“Having this marketing meeting gives you an opportunity to assess what you’ve done and come up with a plan.” (12:51) (Dr. Pete)“Remember, clarity determines how fast and how far we’ll go. Clarity is your greatest accelerant. So you want to make sure that not only you see it in your mind’s eye, but actually everybody on your team can see it.” (14:11) (Dr. Stephen)“I want you guys to have fun with this. Marketing can be a pain point and it can be hard, but we can decide to have fun with it. So, market in a way that makes sense to you.” (22:36) (Dr. Pete)“I think everybody overestimates what they can do in a day but they underestimate what they can do in a quarter.” (26:40) (Dr. Stephen)“The Remarkable Marketing Machine is your chance – as the CEO, as the COO, as the Marketing Director – to get it out of your head and into theirs so that you can say to your team,‘Shut your eyes. I want you to see what I see.’” (28:13) (Dr. Stephen)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteLearn more about the Remarkable Vault here

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Remarkable Goal Setting01:37 – Dr. Pete and Dr. Stephen break down the five reasons we have Board Meetings08:17 – Dr. Pete and Dr. Stephen shout out some supporters of the podcast and encourage others to leave a review or send a note on what value you are getting from this show11:06 – Dr. Pete and Dr. Stephen speak to the importance of planning these quarterly meetings well in advance14:40 – Dr. Pete and Dr. Stephen take a moment to promote SKED & Big Life Financial16:24 – Dr. Pete and Dr. Stephen talk about the premise of Table Talk25:16 – Dr. Pete and Dr. Stephen stress the value of having a three-year view of your practice and a three-month view of your goals always33:01 – Dr. Pete and Dr. Stephen discuss organizing goals categorically35:20 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Genesis40:44 – Dr. Pete and Dr. Stephen break down setting goals at an organizational level and at an individual level43:30 – Dr. Pete and Dr. Stephen provide best practices for goal settingEPISODE QUOTES“There’s a big ‘Why’ behind why we have Board Meetings. And that’s really important for everyone to understand.” (04:55) (Dr. Pete)“If you don’t build a remarkable team and if you don’t really follow through with this, you will, as the CEO, have to carry this mostly alone.” (12:11) (Dr. Pete)“If Table Talk is hard for you, chances are you’re either not doing Workshop, or you’re not getting patients to attend Workshop, or your messaging is off in your Workshop. Here’s the deal, if you do Workshop right, you’re making Table Talk easier.” (16:48) (Dr. Stephen)“Focus creates energy. Accountability creates energy. You know your results are always a reflection of your energy. Your business is always a reflection of your energy and your team’s energy.” (22:58) (Dr. Stephen)“I love this three-year view of your practice all the time and a three-month view of your goals. I think that concept is absolutely vital.” (26:02) (Dr. Pete)“That’s why we say at the quarterly pulse meeting, you also do your individual quarterly reviews. And this is how it works because you’ve now got the business goals and now we can effectively do individual goals.” (40:24) (Dr. Pete)“Make sure they are SMART goals. I love this acronym. SMART goals stands for Specific, Measurable, Achievable, Relevant and Time-Based.” (43:46) (Dr. Stephen)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteLearn more about the Remarkable Vault here

00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, Remarkable Product and Process05:34 – Dr. Pete and Dr. Stephen define the purpose of a business08:53 – Dr. Pete and Dr. Stephen talk about why it is critical to get clarity on your product offering14:01 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers & Perfect Patients21:16 – Dr. Pete and Dr. Stephen speak to the path to a Remarkable Practice and identifying where the breakdowns occur throughout the process25:27 – Dr. Pete and Dr. Stephen announce an exciting giveawayEPISODE QUOTES“The purpose of a business is to add value to another by solving a problem that they’re willing to pay you to solve for them. So, what is the value that you add to your community? What is your remarkable product? You have to know and your team has to know so you can convey it to your community.” (05:34) (Dr. Stephen)“Confusion never converts. And what we’re talking about with confusion is product confusion. And that product confusion doesn’t convert, that starts at attraction.” (08:53) (Dr. Pete)“I’m saying, ‘Are you crystal clear on your first product? Are you delivering your first product the way that it needs to be delivered? Do you have a process that supports that and are you succeeding?’ Don’t try to add in another product because your other product isn’t working, meaning it’s not generating the revenue and the public doesn’t seem to be buying it.” (09:29) (Dr. Pete)“It’s so critical that you as the leader have total clarity around your process. You have to understand that for you to be able to convey to your team exactly how you deliver the value, you have to have that clarity first.” (16:19) (Dr. Stephen)“This is what our Remarkable Process looks like. That’s where you’re gonna arrive at clarity, the clarity helps a person get beyond ‘why should I start chiropractic care’ to ‘why should I stay under chiropractic care?’ Because, ultimately, retention is a reflection of your clarity – your clarity as a leader, your team’s clarity, and your patient’s clarity – specifically clarity around the value of regular chiropractic care.” (27:40) (Dr. Stephen)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteLearn more about the Remarkable Vault hereDownload Your Copy of the ‘First 28 Months’ hereJoin us for the US Conversion Immersion. Register Now!

00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, Remarkable Vision Casting06:37 – Dr. Pete and Dr. Stephen speak to the importance of gaining clarity on what success looks like for your business11:14 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers & Perfect Patients12:53 – Dr. Pete and Dr. Stephen expound on the many benefits of vision casting and how it goes hand in hand with core values20:39 – Dr. Pete and Dr. Stephen share how Board Meetings can be used to achieve alignment25:41 – Dr. Pete and Dr. Stephen talk about the importance of having an Accountability ChartEPISODE QUOTES“You vision always has to be looking farther ahead. You have to be looking down, farther ahead. Most of the people who are working on your team, they’re not thinking much farther than today. So the only person that’s actually going to do this for the organization is you.” (04:04) (Dr. Pete)“It always starts with vision. And clarity of the vision will determine exactly how far and how fast we go.” (11:05) (Dr. Stephen)“Vision is a pulling force; it pulls people in.” (17:00) (Dr. Pete)“Let’s talk about success for a minute because you teed up this conversation around what does success really mean? The key is that it’s going to be a very unique and personal experience. No one can tell you what success looks like to you. Dr. Pete and I are very aligned with this.” (18:40) (Dr. Stephen)“What are the key performance metrics for me this quarter that moves us forward towards tone, two, three steps closer to the next, the ultimate vision that I see and I can articulate.” (24:39) (Dr. Pete)“The COO owns the now, whereas the CEO owns the next.” (29:01) (Dr. Stephen)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteLearn more about the Remarkable Vault hereJoin us for the US Conversion Immersion. Register Now!

00:37 – Dr. Pete and Dr. Stephen introduce a new series and dive into today’s topic, Board Meeting Overview09:49 – Dr. Pete and Dr. Stephen take a moment to promote Innate Radiology11:58 – Dr. Pete and Dr. Stephen speak to the importance of having a long-term view of your business as CEO15:20 – Dr. Pete and Dr. Stephen break down the four different types of Board Meetings18:31 – Dr. Pete and Dr. Stephen stress the importance of planning out Board Meetings for the remainder of the year and ensuring everyone on your team is in attendance22:32 – Dr. Pete and Dr. Stephen take a moment to promote Atlas and Perfect Patients 24:18 – Dr. Pete and Dr. Stephen discuss the importance of creating clarity on your vision28:56 – Dr. Pete and Dr. Stephen recommend when to host these Board Meetings33:14 – Dr. Pete and Dr. Stephen talk about the value of preparation and setting aside time to work on your businessEPISODE QUOTES“We want to help you take your business to another level. We know that, for us to grow to the next level, we’ve got to do things differently.” (01:39) (Dr. Pete)“Board Meetings are about teams. Whether you’re a team of two or a team of twenty-two, a Board Meeting is about coming together as a team. It’s about meeting together as a team. It’s about getting on the same page as a team. It’s about slowing down at a very specific moment in the year to assess, to plan, to prepare for what’s next.” (07:53) (Dr. Pete)“None of us wants to be busier. We all want to be more productive. This mechanism of the Board Meeting will help you make that happen.” (14:37) (Dr. Stephen)“This is what the vision casting moment is about. It’s about you having that moment where you share your heart, you cast that vision. It’s so important to make sure everyone is connected.” (18:31) (Dr. Pete)“You should be setting a vision that is the manifestation of the core values of that business. You should be setting that in such a compelling and clear way that it’s gonna attract the people that share your core values and buy into that vision story. And you’re gonna recruit them to help you manifest it.” (26:20) (Dr. Stephen)“We recommend that, number one, these meetings happen quarterly. And, number two, that the entire team is there. Now, when exactly does this meeting happen? We recommend that you do this right towards the end of the quarter.” (28:56) (Dr. Pete)“These Board Meetings will set the frame for your year. And remember, whoever sets the frame wins the game.” (32:34) (Dr. Stephen)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteLearn more about the Remarkable Vault hereJoin us for the US Conversion Immersion. Register Now!

00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, The Replatients Gap06:23 – Dr. Pete and Dr. Stephen stress the importance of tracking your metrics and stats08:49 – Dr. Pete and Dr. Stephen take a moment to promote Innate Radiology13:13 – Dr. Pete and Dr. Stephen talk about the critical role compliance plays21:38 – Dr. Pete and Dr. Stephen take a moment to promote Atlas and Perfect Patients23:28 – Dr. Pete and Dr. Stephen talk about the Desperation Cycle26:44 – Dr. Pete and Dr. Stephen share a helpful resource, The Remarkable Vault28:54 – Dr. Pete and Dr. Stephen invite listeners to join them in their upcoming Conversion ImmersionsEPISODE QUOTES“We break this down into fuel, air and spark. We talked about it how your new patients coming in is the fuel. The marketing is the spark and the money is the air. If you want to get your business going and growing, you have to have the fuel, the air and the spark. And that’s how you ignite the fire.” (02:17) (Dr. Pete)“When you start talking about metrics, you can’t master what you don’t measure. To grow your business, you’ve gotta know your business, which means you’ve got to know your numbers.” (11:08) (Dr. Stephen)“You’re in the compliance business. As soon as you recognize that, compliance leads to everything you want. Compliance means following the doctor’s recommendations for care. And compliance to the doctor’s recommendations for care leads to better health outcomes for your patients.” (13:18) (Dr. Stephen)“You have to have a standard with which you operate. Like you said, doctor’s recommendations. What is that? It’s a standard. Standard of what? Standard of care. We’re not telling you what it should be. We’re saying you need to have one. Why? It’s right for the patient, for you, for your CAs and for your team.” (15:56) (Dr. Pete)“When you’re in a desperation energy, it’s actually hard for you to be kind. It’s very hard to be loving. It’s hard to be generous. When you’re in a Desperation Cycle, what ends up happening is it’s a vicious cycle and you have to break free of that.” (24:29) (Dr. Stephen/Pete)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteLearn more about the Remarkable Vault hereJoin us for the US Conversion Immersion. Register Now!

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Money Gap05:04 – Dr. Pete and Dr. Stephen talk about why timing is everything09:27 – Dr. Pete and Dr. Stephen stress the importance of directing your energy and focus effectively11:32 – Dr. Pete and Dr. Stephen provide some ‘no cost’ marketing activities13:01 – Dr. Pete and Dr. Stephen delve deep into The Money Gap20:54 – Dr. Pete and Dr. Stephen talk about incrementally building up your marketing budget26:38 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and CLA30:08 – Dr. Pete and Dr. Stephen speak to the importance of getting out of the office to grow your practice33:17 – Dr. Pete and Dr. Stephen provide additional no and low cost marketing activities, including digital tactics44:34 – Dr. Pete and Dr. Stephen introduce The Remarkable VaultEPISODE QUOTES“We saw a big resurgence here in 2021 in Q1. And here we are in 2021 Q2 and we know that that now is the time and we’re calling this the Roaring 2020s.” (03:44) (Dr. Pete)“I want to talk about two things: where is your energy and where is your focus? We want to talk about that through the lens of your marketing and where you’re going to invest the resources of your energy, your focus and your money.” (09:28) (Dr. Pete)“Patient education is one of the most powerful ways to get your marketing going.” (12:06) (Dr. Pete)“You want to be investing approximately ten percent of the revenues that you want to reach by the end of the Quarter every Quarter.” (16:11) (Dr. Stephen)“What I want to say is that over the rest of this year, start to plan your budget incrementally to increase. So, don’t go from three to ten. Go from three to four, from four to six, from six to seven, from seven to eight.” (20:54) (Dr. Pete)“The reality is that you are the messenger because marketing is a message.” (31:47) (Dr. Stephen)“This is your lane, this is your time. We talked about networking. It’s time to get back out and start shaking hands with other business owners and other leaders in your community.” (40:25) (Dr. Pete)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteLearn more about the Remarkable Vault hereJoin us for the US Conversion Immersion. Register Now!

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, How the Top Chiropractors Build World Class Teams07:08 – Dr. Pete and Dr. Stephen stress the importance of building a remarkable practice through a world class team11:48 – Dr. Pete and Dr. Stephen begin the break down the 25 criteria for team-building success13:20 – Dr. Pete and Dr. Stephen stress the importance of having Accountability and Organizational Charts18:45 – Dr. Pete and Dr. Stephen break down the Baseball Analogy20:21 – Dr. Pete and Dr. Stephen discuss the value of having well-defined roles and descriptions and hiring people that share your core values25:38 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and CLA32:13 – Dr. Pete and Dr. Stephen talk about identifying the right role39:24 – Dr. Pete and Dr. Stephen discuss the importance of training49:27 – Dr. Pete and Dr. Stephen finish up by sharing why a practice with a world class team can no longer be about one person (you) EPISODE QUOTES“The market for chiropractic, the marketplace, the need for chiropractic has grown more than ever before. It is absolutely vital that we are building remarkable businesses, that we are firing on all cylinders with these domains.” (07:16) (Dr. Pete)“You cannot have a clear and current Accountability Chart if you don’t have a clear and current Org Chart.” (15:24) (Dr. Pete)“It comes down to the ‘Four Rights.’ It’s getting the right people into the right seats, doing the right work, the right way.” (17:17) (Dr. Stephen)“The first ‘Right’ of the ‘Four Rights’ to get right is that number one we won’t settle for less than A-players. And one of the first criteria to determine if this is an A-player is they share our core values.” (23:26) (Dr. Pete)“Vision stories have seasons and so do teams. I like to think that people are with us for a reason or a season.” (29:12) (Dr. Stephen)“We have a culture, just the same as you, where there’s always a more excellent way. And we train to discover that.” (42:19) (Dr. Pete)“We want visibility into our business. We want accountability, because we know that accountability drives productivity.” (47:09) (Dr. Stephen)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessDownload your copy of the Clinicoscopy Team Building Success Score PDF hereChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. Pete

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Clinicoscopy: Retention Audit06:20 – Dr. Pete and Dr. Stephen begin the break down the 25 criteria for retention success11:53 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers12:55 – Dr. Pete and Dr. Stephen continue to list the 25 criteria for retention success16:07 – Dr. Pete and Dr. Stephen explain the Helium Balloon Transformation17:50 – Dr. Pete and Dr. Stephen stress the importance of compliance to care plans24:48 – Dr. Pete and Dr. Stephen talk about the value of reporting systems and measuring outcomes26:06 – Dr. Pete and Dr. Stephen discuss the three Ps: Purposeful, Possible and Profitable27:33 – Dr. Pete and Dr. Stephen encourage listeners to download a copy of the Clinicoscopy Retention Success Score PDFEPISODE QUOTES“So you actually are always cross-referencing. Each domain doesn’t’ stand alone. There’s no siloing going on between attraction, conversion and retention. They all are interlaced and interconnected.” (06:39) (Dr. Pete)“What we’re doing is we are creating what we call true conversion in the remarkable practice, which means we’re gonna start them so they stay. So, we wanna make sure that we start the relationship off with clear expectations. Pause. Clear expectations and honest agreements.” (08:23) (Dr. Stephen)“This is the story that chiropractors tell themselves all the time. Listen, we know the truth, if great adjustments just created great retention, we’d all have more patients than we could possibly see. If great results from chiropractic care just created naturally more retention, we’d all have more new patients than we could possibly see. ” (09:05) (Dr. Stephen)“Frankly, in order for your patients to really understand and appreciate and want regularchiropractic care across their lifetime, they’re gonna need to appreciate that chiropractic is a lifetime success strategy for healthy human beings.” (10:56) (Dr. Stephen)“We talk a lot about the value of table talk. We talk about how your ‘adjustatorium’ is a continual education center.” (14:35) (Dr. Pete)“As CEOs, you are in the compliance business. Everything that we do in the Remarkable Practice is to create greater compliance. Compliance means that the patients follow the doctor’s recommendations for care.” (18:02) (Dr. Stephen)“People’s goals change. Remember, it’s not about just getting goals in the beginning. It’s continually getting goals from people, always keeping them looking ahead and seeing how are we gonna help you on your journey to your destiny and where you want to go.” (21:56) (Dr. Pete)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessDownload your copy of the Clinicoscopy Conversion Success Score PDF here:Chiro Match Makers WebsiteSchedule a Brainstorming call with Dr. Pete

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Clinicoscopy: Sales Audit03:36 – Dr. Pete and Dr. Stephen take a moment to promote SKED and Big Life Financial08:00 – Dr. Pete and Dr. Stephen begin the break down the 25 criteria for conversion success14:55 – Dr. Pete and Dr. Stephen speak to the importance of clear and congruent recommendations21:09 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Spinal Hygiene23:08 – Dr. Pete and Dr. Stephen talk about the value of offering multiple payment options28:34 – Dr. Pete and Dr. Stephen stress the importance of getting patients to commit to their care plan32:20 – Dr. Pete and Dr. Stephen talk about mapping out expectations and agreements with your patients35:12 – Dr. Pete and Dr. Stephen encourage listeners to download a copy of the Clinicoscopy Conversion Success Score PDFEPISODE QUOTES“We know that what the world needs right now is chiropractic. And what chiropractic needs right now is more successful chiropractors.” (06:05) (Dr. Stephen)“That empathetic connection is the most important part of this process because if a person doesn’t feel heard, they’re not gonna be ready to listen.” (12:34) (Dr. Stephen)“So I can say this to you that my recommendations for care for you are based on two things: your goals, what you want to achieve, what success looks like to you, and my findings about you. So it’s all about them. You see how important that is.” (15:32) (Dr. Pete)“We have an awesome business model in chiropractic. Money follows value and you should be hugely profitable.” (20:54) (Dr. Stephen“The value of the auto debits and the EFTs is it’s a clinical benefit for the patient. This benefits the patient clinically because healing is an energy and this enables us to focus on your healing when you’re here.” (25:32) (Dr. Pete)“When you have eighty-five percent or more of your patients on a pre-schedule or mapped out their entire care plan, it is far more likely that your team is gonna be empowered and equipped to be able to manage those relationships.” (30:30) (Dr. Pete)“Nothing will suck the energy out of your practice, your team and your business than you not disciplining people that are out of integrity. It’s an act of kindness, frankly.” (34:41) (Dr. Stephen)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessDownload your copy of the Clinicoscopy Conversion Success Score PDF here:Chiro Match Makers WebsiteSchedule a Brainstorming call with Dr. Pete

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Marketing Audit02:52 – Dr. Pete and Dr. Stephen take a moment to promote SKED and Big Life Financial09:19 – Dr. Pete and Dr. Stephen expound on two attributes of a great CEO12:14 – Dr. Pete and Dr. Stephen break down five audits to assess your practice14:59 – Dr. Pete and Dr. Stephen stress the importance of having a 12-month long marketing calendar22:18 – Dr. Pete and Dr. Stephen take a moment to promote LVRG Media and Spinal Hygiene24:36 – Dr. Pete and Dr. Stephen speak to the value of engaging your tribe of patients31:30 – Dr. Pete and Dr. Stephen talk about digital marketing and social media43:16 – Dr. Pete and Dr. Stephen encourage listeners to download a copy of the Clinicoscopy Attraction Success Score PDFEPISODE QUOTES“It’s either gonna be death by a thousand cuts or growth by a thousand beams of light. And we’re hoping that we’re gonna give you an opportunity to take these boxes and see your practice growing where incremental changes make geometric growth.” (09:03) (Dr. Stephen)“We want to get into the practice as CEOs of having a plan, especially when it comes to marketing. It’s not just enough to have a plan for the next week or month. What we recommend is that you have a plan for the next twelve months. This is really important especially if you want to have a remarkable life as part of a remarkable practice.” (16:07) (Dr. Pete)“There’s never been a better time or even easier time to be able to not only have engagement but measure engagement and manage engagement of your patient than it is right now.” (24:51) (Dr. Pete)“As human beings we want to be connected, we want to be accepted and we want to be respected. And your place of business could be where that happens. You could be that magic place.” (28:12) (Dr. Stephen)“Reviews are as powerful, if not more powerful than a referral.” (35:13) (Dr. Stephen)“It’s all about who’s gonna be number one in town. And we know that the person that ranks number one in Search is getting forty-three percent of the leads.” (42:27) (Dr. Stephen)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessDownload your copy of the Clinicoscopy Attraction Success Score PDF hereChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. Pete

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Top Chiropractor Project04:03 – Dr. Pete and Dr. Stephen take a moment to promote CLA and SKED11:33 – Dr. Pete and Dr. Stephen speak to the criteria to determine what business, practice and doctors should be featured as Top Chiropractor15:45 – Dr. Pete and Dr. Stephen stress the importance of seizing this opportunity19:28 – Dr. Pete and Dr. Stephen take a moment to promote LVRG Media and Spinal Hygiene20:50 – Dr. Pete and Dr. Stephen unpack the four-legged stool of The Remarkable Practice28:21 – Dr. Pete and Dr. Stephen introduce a profound tool for assessing your business, the Clinicoscopy34:11 – Dr. Pete and Dr. Stephen tease future episodes of this series on auditing your businessEPISODE QUOTES“This is not a marketing initiative. This is a healthcare initiative. We want to elevate chiropractic to its proper place in the health marketplace, which means that we want to make sure that we are shining the lights on the right practices.” (08:15) (Dr. Stephen)“Not desperation but absolute need for help and guidance to define, ‘what is this?’ What are the attributes, what are the characteristics of this practice, this top chiropractor? Who should be featured? Which business, which practice, which doctor should be featured?” (12:35) (Dr. Pete)“We knew we wanted to come alongside and be a part of this project. It’s essential for us because we know where we’re going.” (15:37) (Dr. Pete)“We recognize that when you look at the way Search works is if you’re top ranked, you’re gonna get forty-five to fifty percent of the attention. Period. Straight up.” (16:18) (Dr. Stephen“Within the context of chiropractic, there’s many different techniques. So, this is not a technique conversation; this is a results conversation.” (21:05) (Dr. Pete)“Knowing is the beginning of doing things differently.” (31:02) (Dr. Pete)“We’re in the business of saving lives. And if we’re in the business of saving lives, we should run businesses that act like that. We should be running businesses that back that statement up and where people can confidently go and say, ‘I’ll send my mother there. I’ll send my brother there.’” (35:59) (Dr. Pete)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. Pete

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Developing and Keeping the Right Associate – Part 504:21 – Dr. Pete and Dr. Stephen take a moment to promote CLA and LVRG Media06:24 – Dr. Pete and Dr. Stephen express why it is so critical to identify and hire the right associate doctor12:47 – Dr. Pete and Dr. Stephen talk about characteristics of ‘A-players’ and the importance of scalability and durability16:31 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Genesis18:34 – Dr. Pete and Dr. Stephen continue to discuss how to identify an ‘A-player’23:14 – Understanding the cost of not hiring the right associate doctor or letting the right associate doctor get awayEPISODE QUOTES“You want to set the relationship up for a graceful and profitable exit – whatever that looks like – for everybody. So we’ve gotta keep clarity and inspiration in front of the doctor.” (02:11) (Dr. Pete)“You start painting a vision story for them [the associate doctor]. You start painting a picture and you lay that out there in front of them so they can see their own pathway, their own runway to success.” (12:05) (Dr. Stephen)“If we tolerate not having A-players on certain positions of our team, one very sure way to sabotage and undermine the relationship with any doctor is if we allowed for and tolerated people who are not ‘A-players’ in other positions in the business.” (13:15) (Dr. Pete)“An A-player, they love clarity. They want to know what a win looks like. They love to be trained and equipped in the behaviors that they’re responsible for. And then they love to know what their goals are.” (19:44) (Dr. Stephen)“One of the statements I always say is, ‘Count the cost.’ And that’s usually a statement that I’ll make to somebody before they make a decision.” (23:14) (Dr. Pete)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteGet more information on the REM Associate Program here

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Training and Equipping the Right Associate – Part 408:07 – Dr. Pete and Dr. Stephen highlight the value of the onboarding process16:38 – Dr. Pete and Dr. Stephen talk about the importance of aligning with an associate who shares your core values and vision19:11 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers20:46 – Dr. Pete and Dr. Stephen talk about making your onboarding memorable27:38 – Dr. Pete and Dr. Stephen discuss equipping associate doctors with the tools necessary to be successful and why training is the best return on investment (ROI)EPISODE QUOTES“Remember, it’s a system. If you miss one of the steps in the system and you don’t get it right and you try to skip to this part, it doesn’t work.” (05:28) (Dr. Pete)“When you have that A-player that comes across as intelligent and articulate and enthusiastic and they’re doing great, that’s when you want to lean in further.” (09:47) (Dr. Stephen)“In our clinic, we continue to just work the system and work our process and train on everything. Because we want to make sure that I can, with great confidence, trust the process with the patient on the journey. Well, the same applies here.” (11:13) (Dr. Pete)“Remember, when we talk about the Four ‘Rights,’ it’s getting the right person in the right role doing the right work the right way. That person, the first step in this process, is A-players only. Period. Hard stop. A-players only who share your core values and buy into your vision story.” (16:38) (Dr. Stephen)“What makes a memory a memory is we remember them. That’s why it’s a memory, because it’s remembered. So, think about how you can make your onboarding memorable and make it a good memory.” (21:45) (Dr. Pete)“The key component to an A-player is that A-players love to train.” (32:04) (Dr. Stephen)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteGet more information on the REM Associate Program here

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Onboarding the Right Associate – Part 306:45 – The importance of setting clear expectations and honest agreements14:41 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers15:24 – Dr. Pete and Dr. Stephen expound on the Energy Equation20:13 – Dr. Pete and Dr. Stephen analyze two chiropractic avatars: the Business Builder and the Care Giver30:29 – Dr. Pete and Dr. Stephen encourage listeners to reach out to them for supportEPISODE QUOTES“All successful and productive long-term relationships always start with two things in common: clear expectations and honest agreements.” (06:51) (Dr. Stephen)“It is about the expectations and agreements with every single member of your team. If I looked at your Organizational Chart and I look at your Accountability Chart, I want to know, ‘Have there been clear expectations and agreements set with every player and every position on your team.” (09:39) (Dr. Pete)“This brings us right back to the energy equation, which is the law of the jungle. Your practice – your business – will always be a reflection of your energy, your team’s energy and your associate doctor’s energy.” (15:24) (Dr. Stephen)“The retention person is such an important strength – such an important skill. There’s a high level of maturity that’s needed here to have great retention. There’s a high level of capacity you have to have to love people and serve people.” (23:59) (Dr. Pete)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteGet more information on the REM Associate Program here

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Finding the Right Associate – Part 205:45 – The football analogy07:55 – The Business Builder vs. the Caregiver13:09 – Dr. Pete and Dr. Stephen break down the other different avatars of chiropractors15:03 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers19:54 – Dr. Pete and Dr. Stephen share the three-legged stool that must be addressed during the vetting processEPISODE QUOTES“Superstars come in all different shapes and sizes and they play different roles. When you’re a superstar you don't necessarily have to be a carbon copy of you, doc. You’re not just hiring a mini-me. What we’re looking for is a person that’s a superstar in their role.” (04:11) (Dr. Stephen)“When you’re considering the avatar for who it is that you’re looking for, it goes back to your practice model. It goes back to what you’re trying to accomplish. It goes back to the type of practice you have now. It goes back to the end in mind.” (06:59) (Dr. Pete)“I want to take good care of people, educate them, change the way they think about their health potential, deliver great healthcare. That’s really the caregiver chiropractor.” (12:09) (Dr. Stephen)“If you’re a pickup truck, you need things hooked up to your back. You need things loaded into you. If you’re not doing that, you’re to going to be fulfilling your purpose and you will not be fulfilled.” (17:50) (Dr. Pete)“Three parts to the stool to making sure you do this interview process right – the vetting process – are number one: objective, number two: subjective and number three: historical.” (20:16) (Dr. Pete)“You put the wrong avatar in the wrong model, it’s gonna be pain, suffering, failure and expense. It’s the lose-lose-lose.” (21:46) (Dr. Stephen)“I’m a chiropractor. I’m a lover and I’m a fixer. I love everyone and I think I can fix anyone, so I’m a terrible interviewer.” (23:28) (Dr. Stephen)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteGet more information on the REM Associate Program here

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Finding the Right Associate – Part 1 08:39 – Dr. Pete and Dr. Stephen expound on the role your vision story plays in hiring an associate 14:02 – Dr. Pete and Dr. Stephen speak to the value of answering the question, ‘What are you trying to accomplish when hiring an associate doctor?’20:13 – The Offensive Line analogy 23:52 – Dr. Pete and Dr. Stephen discuss the importance of having perspective 27:01 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers30:56 – Dr. Pete and Dr. Stephen discuss how to know when you’re ready to hire an associate 36:25 – Dr. Pete and Dr. Stephen talk about the importance of answering the question, ‘Can you afford to hire an associate doctor?’40:45 – Dr. Pete and Dr. Stephen discuss starting with the end in mind 43:37 – Dr. Pete and Dr. Stephen tease future episodes of this five-part series EPISODE QUOTES“The truth is, 67% of associate doctor relationships fail. And that’s a terrible statistic for chiropractic because when you do this right – and you can do this right – it’s a win, win, win.” (04:36) “You were lucky if you went to a chiropractic college that taught you the art, the science and the philosophy.” (07:15)“The pitfall that we are committed to helping you avoid is hiring an associate before you have clarity on exactly what you want to accomplish.” (08:52)“So there’s really five fundamental questions that we want to focus on answering: what, how, where, when and who? And as you know with the Rubik’s Cube – solving the puzzle of your business – we have to start with number one, which is vision. And that’s where we’re starting today.” (09:25)“The idea of perspective is actually seeing above where you are. It’s the capacity to see where you’ve been and where you’re going at the same time. It’s the hindsight and foresight. That’s perspective.” (23:59)“There’s so many different tracks, opportunities, models and ways to do this well. But here’s the key, each one of these models calls for a specific human being. And you’ve gotta know that before you even start interviewing, never mind hiring.” (30:16)“The economic model will either drive talent into your practice or it will drive talent out of your practice. You get to decide.” (38:12)“And that’s the goal. That’s win-win. Graceful and profitable is really the remarkable standard that we are holding ourselves to and that we are holding you to as well.” (42:28)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteGet more information on the REM Associate Program here

00:38 – Dr. Pete and Dr. Stephen introduce today’s episode featuring a Digital Marketing Expert Panel 05:07 – Introducing today’s panel of experts 17:41 – Chiropractic marketing 19:38 – The panel discusses the importance of understanding what should be done by you, with you and for you as a CEO30:04 – Lauren provides her thoughts on authenticity 32:33 – The importance of remaining patient in your marketing 34:35 – Dr. Patrick speaks to a unique platform he developed to attract and retain more people 40:51 – Dr. Pete and Dr. Stephen take a moment to promote the New Patient Attraction Immersion event 43:30 – Dr. Kirby discusses advertising strategies his practice utilizes 47:04 – Dr. Bo speaks to the pitfalls and must-haves for those looking to launch their own website 49:24 – The importance of building a story through content and context 57:01 – How to remain consistent in promoting your practice 1:00:15 – The panel of experts provides one final piece of advice to heed during these trying times EPISODE QUOTES“I think consistent connection with your people is something that every doc needs to be able to look for.” (11:00)“Marketing is about generating those leads right? So, marketing comes down to communicating. Marketing is about communicating a message. What we’re looking at here is a bunch of expert communicators. They communicate in different ways, platforms and formats, but it’s all about communication.” (18:18)“As a doctor and a CEO, you need to figure out what your differentiating factor in the marketplace. What makes you you? Why to people come to you specifically?” (26:13)“If your voice is relatable, it’s empathetic and it’s authentic, you’re guaranteed to have people gravitate towards you.” (30:56)“We leverage the doctors we have and some of their content to help lift others out of that hole. So, no matter what level you’re at in chiropractic, we can help you.” (44:04)“You gotta have a story. You gotta have a brand story and understand that you’re not here to be the hero of the story; you’re here to basically help guide them along the process.” (49:24)“Creating content – and doing it in a way that’s actually gonna move the needle for your practice – the only way that gets done is if you’re accountable to somebody.” (1:00:05) LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteJoin us for the Virtual Attraction Immersion. Register Now!Building a StorybrandLocal Viking

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, External Marketing Framework09:15 – Dr. Pete and Dr. Stephen speak to the communications pivot that must take place in this new framework  16:22 – Dr. Pete and Dr. Stephen break down what they wish to accomplish with this new framework and provide three specific stories on how to apply it  23:07 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers25:09 – Dr. Pete and Dr. Stephen expound on the power of perspective and agility  EPISODE QUOTES“When we said you have to show up with a plan but you can’t be attached to the plan, we recognized that we need to have a Plan A, B, C and maybe even a Plan D tucked in our back pocket. That’s what 2021 is gonna call for.” (03:14)“Like all things, CEOs always look at every situation and say, ‘There’s always a tradeoff.’ That’s how mature business people and leaders look at everything. There’s always a tradeoff.” (04:54)“What we’re giving you is this concept – this framework – that the way that you’re communicating is what’s different, not the value of what you’re communicating, not the need or demand if that. And as a result of that, we simply have to adjust the way we’re doing that.” (10:58)“People move on emotion. So we want to build the emotion to the call-to-action.” (14:12)“The best, most productive chiropractic workshops in the world teach your listener how chiropractic is the bridge to help them get what they want.” (18:32)“I hope you see what we see, which is that it’s about agility. In 2021, how are we gonna market, how are we gonna reach our community? I hope you see it right now that the potential is limitless.” (31:01)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteJoin us for the Virtual Attraction Immersion. Register Now!

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The One: Growth from Within05:12 – Dr. Pete and Dr. Stephen discuss the value of internal marketing  11:43 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers15:17 – Dr. Pete and Dr. Stephen identify three critical questions to identify The One who needs chiropractic care  EPISODE QUOTES“Being the CEO is about leverage.” (01:52)“When you’re promoting more than one thing, you’ve promoted nothing. So you’ve got to be able to narrow your focus. You’ve got to get really clear on exactly who you’re speaking to. If you try to promote to everyone, you’ll promote to no one.” (06:36)“So when a new patient comes into my office, in 2021 and they go through my Day 1, they go through my Day 2, they go into my Better Results Faster,’ guess what I’m gonna tell them? There’s gonna be a slide in my workshop that says this: ‘Who’s the one in 2021?’” (09:30)“Don’t try to be the person who makes the decision for your friend or your neighbor or your loved one. Let them decide. Your job is just to bring them to the water. They get to decide if they’re going to drink.” (18:42)“The dragon we have to slay as chiropractors is obscurity.” (21:13)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. Pete