The Secret to Growing Your Podcast Audience
Join Natalie and Ryan, the renowned podcast expert, as they delve into the world of podcasting, emphasizing that no one starts as a successful podcaster. Ryan shares his journey from mechanic to podcast entrepreneur, highlighting how he helps others launch their podcasts while navigating the fears and anxieties that often accompany the beginning stages. The conversation covers essential tips for structuring episodes, selecting the right format, and the importance of collaboration in building an audience. They also discuss the significance of embracing a growth mindset, experimenting with different styles, and understanding that success often comes after a hundred episodes or more. With practical advice on SEO strategies and audience engagement, this episode equips aspiring podcasters with the tools they need to overcome obstacles and thrive in their podcasting journey.Send us a textEver thought about starting your own podcast? In this episode, I'm with Ryan Sullivan, founder of Podcast Principles. We dive into everything you need to know to start, grow and scale your podcast. You can visit his website here.----Hi, I'm your host Natalie Nadeau.Self-evolution coach for business leaders.→ I help you + your business grow in 90 days.Book a chat with me.Follow me on LinkedIn. Support the showNatalie welcomes Ryan, a podcasting expert and founder of Podcast Principles, to share insights on launching and scaling podcasts. The conversation begins with Ryan reflecting on his journey from a mechanic to becoming a prominent figure in the podcasting world. He details how he started his podcast in 2018 with aspirations of emulating Joe Rogan, only for his journey to evolve unexpectedly but ultimately lead him to help others launch their own podcasts. Ryan emphasizes the importance of starting, regardless of experience, and highlights common fears faced by new podcasters, such as the anxiety of not being heard or the fear of failure. He reassures listeners that even experienced podcasters started somewhere, and it’s crucial to move beyond the planning stages. The discussion transitions into practical advice on podcast formats, where Ryan elaborates on the popular interview style, co-hosted shows, and solo formats. He encourages aspiring podcasters to experiment with different formats to find what resonates best with them and their audience. Natalie and Ryan then delve into the essential aspects of creating engaging content, including the importance of scripting and having a clear structure. They address the benefits of collaboration in podcasting, discussing how to effectively leverage guest appearances and co-hosting arrangements to expand reach and enhance content quality. The episode wraps up with a focus on metrics and success indicators for podcasters, stressing that growth takes time and perseverance, and encouraging listeners to develop their unique voice in the podcasting space.Takeaways: Starting a podcast requires overcoming the initial fear of failure and anxiety. Choosing the right format for your podcast can significantly influence its success. Creating engaging content is more important than focusing solely on metrics and downloads. Building an audience takes time, so consistency is key to long-term success. ...