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Gene Villanoz and Ryan Fenton
Gene and Ryan co-host The PPC Cave discussing everything Google Ads for lead generation and e-commerce.
We are Fiverr Pros with over $10 million budget managed between them, 10+ years of experience and having in-house/agency and freelancing experience, The PPC Cave is dedicated to sharing our extensive knowledge with you.
The best Google Ads strategies, the latest techniques in the industry, bespoke solutions for our viewers and real results from our own clients.
Tune in and subscribe to The PPC Cave today! 🔔👍❤️
Total 44 episodes
1
Common Mistakes for BFCM I Short EP 3
Continuing with our series, Google Ads for beginners, we've come across these mistakes for eCommerce clients during the BFCM season.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
17:4625/11/2024
Why Do We Use A Changelog? I EP 41
As Ryan mentions in this episode, a changelog is basics for any competent Google Ads PPC manager. We tell you the benefits of this and why not to rely on only change history.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
reddit.com/r/thePPCCave/
youtube.com/@ThePPCCave
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fiverr.com/gene_villanoz
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36:2618/11/2024
Reddit Q&A Pt 1: Truth About Agency Life & Best Beginner Campaign Structure I EP 40
In this episode we answer Reddit Questions, a part of our question and answer series. .
Some questions we discuss are how to navigate campaign structure for a small eCommerce store, as a beginner in Google Ads.
We also get a little more broad and answer a question about PPC Agencies, and our experiences agency-side, in-house, and freelancing.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
reddit.com/r/thePPCCave/
youtube.com/@ThePPCCave
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fiverr.com/ryanfenton
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41:2811/11/2024
Accentuate The Positive On Google Ads I Short EP 2
Continuing with our series, Google Ads for beginners, we've come across clients looking to move dead inventory or services that are new and not proven.
We believe Google Ads works best when you accentuate the positive, there is a time and place to drive traffic to unproven landing pages or products, but establish the positive first, as the market will always dictate the end-result, Google Ads is just a tool for traffic.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
05:0804/11/2024
Reasons Why Sometimes Google Ads Doesn't Work I Short EP 1
Continuing with our series, Google Ads for beginners, not every Google Ads campaign is an instant success, and sometimes even well-prepared campaigns fail.
This segment covers the lessons learned from underperforming campaigns and offers advice on how to handle these situations and make necessary adjustments.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
10:0728/10/2024
Setup For Low Budget eCommerce Accounts I EP 39
In this episode we continue our series Google Ads For Beginners, and speak on how to run Google Ads for a small eCommerce account of $10-$25/day.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
40:4321/10/2024
P-Max Asset Groups: Segmented Vs Catch All | EP 38
In this episode we continue our series Google Ads For Beginners, and speak on if we should run P-Max Asset Groups that are catch all or segmented and how to segement.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
25:2814/10/2024
Live Screen Capture Broad Match Only & Campaign Results | EP 37
In this episode Ryan goes over a mini case study of his client's Google ads account, and how Broad Match has helped their peformance in a Search Campaign.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
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fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
07:5007/10/2024
Q&A Series: Scaling + Auto Apply Reccomendations I EP 36
In this episode we start an impromptu Q&A series, and we go over how to scale an account along with auto apply reccomendations, off or on?
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
56:0730/09/2024
Beat 90% of Advertisers With Communication I EP 35
In this episode we continue How To Get Started As A Google Ads Freelancer / Agency, and here we discuss How to Beat 90% of All Advertisers Through Communication.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
18:2723/09/2024
Google Ads News: ECPC Leaving in 2025 & More I EP 34
In this episode it's another segment of Google Ads News. We speak about P-Max Auto Video Resizing, Confidential Matching, and the deprecation of Enhanced CPC.
-P-Max Introduces Automatic Video Resizing 2:02
-Why P-Max Assets Are Important 5:33
-Confidential Matching 7:33
-Enhanced CPC Deprecated by March 2025 12:55
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
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instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
18:2416/09/2024
What Is A Reasonable Google Ads Management Fee To Charge I EP 33
We are starting a new series, How To Get Started As A Google Ads Freelancer / Agency, and in our 2nd episode we speak about What Is A Reasonable Google Ads Management Fee To Charge?
-Fixed Monthly Retainer, What We Use 3:20
-Pro Bono 11:27
-Hourly Contract 18:30
-If Just Starting Out, Start Low 21:59
-Price Increase 24:12
-Be Upfront and Transparent 27:44
-Underpromise Overdeliver 30:59
-Don't Force The Situation 47:12
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
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instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
54:1509/09/2024
How To Get Clients For Google Ads I EP 32
We are starting a new series, How To Get Started As A Google Ads Freelancer / Agency, and in our first episode we talk about how to get clients for Google Ads.
-Deprecating Vs Depreciation Correction 2:03
-Online Reputation 3:07
-Google Ads Campaign Experiences 3:49
-Manage For Free or Discounted Price In The Beginning 10:35
-Learn Multiple Skills 11:08
-Crediblity Before Profitability 12:20
-Grow Your Colleague Network 14:00
-Screenshot of Results 16:07
-Ask for Referrals 23:32
-Private Label With Agency 31:06
-Create A Free Audit 36:00
-Niche Down 41:32
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
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fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
01:01:5602/09/2024
Google Marketing Live , 3rd Party Cookies, Gemini Vs Chat GPT, & New Interfaces I EP 31
Starting our on-going Google Ads News Segment Series, we discuss the following:
-3rd Party Cookies Depreciated 1:59
-Chat GPT Vs Google's Gemini 6:11
-Google Product Studio 10:27
-2024 Google Marketing Live Recap 13:26
-Long-Term Vision of Google Ads 15:03
-Google Lens 18:11
-Google Merchant Center Next 19:42
-New Google Ads Interface 21:27
-Google Ads Invoicing 23:34
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
27:1926/08/2024
Common Client Questions I Candid Experiences & Thoughts I EP 30
Wrapping up our series, Google Ads for Beginners, in this episode we discuss common Google Ads client questions, our experiences, and advice.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
-How Long Does Google Ads Take Before I See Results? 6:54
-How Much Should I Spend? 10:54
-If I Pay You, What Do I Get? 17:45
-How Many Leads Or Sales Do I Get For My Budget? 23:54
-What Return Will I See? 30:43
-I Want A Specific ROAS? 30:55
-Can We Do A Weekly Call? 40:07
-How Often Will You Manage My Account? 50:51
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
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fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
01:10:5419/08/2024
Secondary Bid Adjustments, When To Use Them? I EP 29
Continuing with our latest series, Google Ads for Beginners, in this episode we provide strategy on secondary bid adjustments & when to use them.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
-When Will Secondary Bid Adjustments Not Work? 5:15
-Use Large Data Sets 11:11
-Don't Over Complicate 12:50
-Dial In Your Ads First 17:15
-Fix These First 22:30
-Adequate Conversion Volume 30:37
-Audience Bid Adjustments 30:44
-Ad Schedule 4 Hour Break-Down 36:08
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
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instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
47:4217/08/2024
Googel Ads Case Study I eCommerce *Live Account Screencapture* I EP 28
Want results like this for your business? Contact Ryan today: https://ryanfentonppc.co.uk/
In this episode, Ryan walks you through one of his client Google Ads accounts in the eCommerce space that has broken all time Google Ads records!
You won't see other Google Ads podcasts do this, full transparency of insight and strategy for Ryan's eCommerce client.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
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instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
17:1205/08/2024
Low Budget Campaigns - Can They Work? I EP 27
Continuing with our latest series, Google Ads for Beginners, in this episode we provide experience and strategy for a low budget Google Ads account.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
Can Low Budget Campaigns Work, Yes Or No? 5:25
Fast & Precise Execution of Pivots 8:11
Beware of Premature Unestablished Data 8:43
Experience With Low Budget Client 12:49
Landing Page Optimization 14:15
Offering Competetive 14:48
Google Merchant Center Optimized 23:30
Tip of the Week 27:00
Broad Match Keywords 35:29
Website UX 38:45
Do You Have Google Ads Budget? 40:55
Holistic Approach For Digital Marketing 44:12
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
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fiverr.com/ryanfenton
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Tune in and subscribe to The PPC Cave today!
51:2229/07/2024
Google Ads Case Study *Live Account Screen Capture*| EP 26
Here Ryan goes through one of his client's actual Google Ads account, to show a Google Ads case study.
You won't see other Google Ads podcasts do this, full transparency of great results of a client.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
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instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
15:4222/07/2024
Should I Use Auto Create Text Assets & Final URL for P-Max? | EP 25
Continuing with our latest series, Google Ads for Beginners, in this episode Gene gives us information, advice, and experience, on whether to use auto create text assets and/or final URL for P-Max or not.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
Google Defines Auto Create Text Asset & Final URL 1:46
Who Can Benefit? 4:58
Conversion-Optimized Webpages 7:20
Testing For Scale 8:33
When It Is Not Useful 9:34
Varying Product Categories 9:50
Inadequate Final URL Exclusions 13:06
Crippling P-Max Signals With Exclusions 16:30
Losing Control To Test & Segment 18:03
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
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Tune in and subscribe to The PPC Cave today!
26:2915/07/2024
New Google Ads Account? Try This Structure *Live Walkthrough* | EP 24
Continuing with our latest series, Google Ads for Beginners, in this episode Ryan gives his structure and strategy for a new Google Ads Account.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
Create A Manual Search Campaign 3:03
Bidding Strategy 5:32
Search Network Vs Display Network 6:05
Locations 7:35
Manual Bid Strategy Type For New Campaign 12:23
Top Funnel Search Keyword Strategy 15:47
Ad Copy Headline Strategy 22:25
Ad Copy Descriptions 28:44
Assets 31:09
Create A Manual Standard Shopping Campaign 36:44
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
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43:2608/07/2024
Google Ads Best Keyword Match Types In 2024 I EP 23
Continuing with our latest series, Google Ads for Beginners, in this episode, Ryan and I give a full breakdown of the bid strategies we like to use, when and how we use them.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
Broad Match Over Phrase Match? 3:00
eCommerce Broad Match Tips 14:35
Learn How To Use All 3 Match Types 22:40
Phrase Match 3 Keywords 23:55
Chat GPT For Keyword Research 28:48
Freelancer Tip Of The Week 31:06
Understand How The Market Is Searching 45:30
Exact Match Manual Keywords 47:48
Oversegmenting & Data Fragmentation 1:00:20
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
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Tune in and subscribe to The PPC Cave today!
01:10:0701/07/2024
Lead-Gen Vs eCom Best Bidding Strategies In 2024 I EP 22
Continuing with our latest series, Google Ads for Beginners, in this episode, Ryan and I give a full breakdown of the bid strategies we like to use, when how.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
-Manual Bidding
-Max Clicks
-Target CPA
-Test of the Week
-Max Conversion Value
-Max Conversion
-Target ROAS
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
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instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
01:06:0424/06/2024
Google Ads New Dashboard I EP 21
Continuing our new series, Google Ads for Beginners, Ryan discusses navigating the new Google Ads Dashboard.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
31:3017/06/2024
Google Ads Verification & Screen Capture I EP 20
Continuing our new series, Google Ads for Beginners, we discuss Google Ads verification and Ryan does a walkthrough screen capture on how to complete this.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
08:4910/06/2024
Google Ads Auto-Apply Recommendations & Screen Capture I EP 19
Continuing our new series, Google Ads for Beginners, we discuss Google Ads Auto-Apply Recommendation and Ryan does a walkthrough screen capture of how to turn this off within a Google Ads account.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
-Google Ads Looking To Control Your Account
-Optimization Score
-What Recommendations I Use (Sometimes)
-What Google Means With "Add" or "Improve"
-What Google Means With "Removing"
-What Google Means With "Bidding Efficiently" & "Simillar Cost"
-Ryan Shows Us How To Turn off Auto Apply Recommendations
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
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fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
30:3903/06/2024
Negative Keywords for Lead Generation Vs eCommerce I EP 18
Continuing our new series, Google Ads for Beginners, we provide beginner Google Ads tips for negative keywords for both eCommerce and lead-generation.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
-Competitor Searches
-Informational Searches
-Transactional Searches
-Search Term Report Analysis
-Search Term Report Filters
-Irrelevant Offerings
-Long-Tail Sculpting
-Other eCommerce Brands/Platforms
-eCommerce Comparison Searches
-Undecided Search Terms
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
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Tune in and subscribe to The PPC Cave today!
37:5827/05/2024
ROAS For eCommerce Explained | EP 17
Continuing our new series, Google Ads for Beginners, Gene explains ROAS for eCommerce.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
-ROAS Definition
-ROAS Calculation
-Where You Can Utilize ROAS
-ROAS For Business Owners
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
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Tune in and subscribe to The PPC Cave today!
25:1120/05/2024
2024 Lead-Gen Campaign Overview For Beginners Walkthrough | EP 16
Kicking off our new series, Google Ads for Beginners, Ryan does a high level walkthrough of the Google Ads Campaign dashboard for lead generation.
Ryan also speaks on what he looks for in the Google Ads Campaign overview dashboard for a lead generation client.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
-Campaign Overview Section
-Impressions
-Time Periods
-Average Cost Per Click
- Click Through Rate
-Cost Per Conversion
-Conversion Rate
-Search Impression Share
-Search Lost Impression Share Rank
-Search Lost Impression Share Budget
-Impression Share Top Vs Market Share
-Customizing Campaign Columns
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
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32:2313/05/2024
What Campaign Type Should I Run Series Recap? | EP 15
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Continuing with our series, which Google Ads campaigns should I run, this is our recap episode for the series.
Search Ep7 & Ep8
Standard Shopping Ep11
Youtube Campaign Ep13
P-Max Ep9 & Ep 10
Small Budget eCom Store Ep12
All Other Campaign Types Ep14
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
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43:0106/05/2024
All Other Campaign Types in Google Ads 2024 | EP 14
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Continuing with our series, which Google Ads campaigns should I run.
Today We Discuss Google Ads YouTube Campaign 2024 Best Practices
Google Ads Apps & Games
Distinguish Campaign Subtype
Android Vs iPhone Apps
Focus
Display's Nature
Why Display is Cheaper
Remarketing
Understand Your Product & Service
Demand Gen
P-Max Is Better
Why a Smart Campaign Is Not Smart
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
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instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
39:3030/04/2024
Google Ads YouTube Campaign 2024 Best Practices | EP 13
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Continuing with our series, which Google Ads campaigns should I run.
Today We Discuss Google Ads YouTube Campaign 2024 Best Practices
P-Max YT
Make It Concise Like A Vine
Works Well With Local
Multiple Touchpoints With Video
Awareness Campaign
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
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instagram.com/ThePPCCave
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35:0222/04/2024
Which Campaigns Should I Run For A Small Budget eCommerce Store? I EP 12
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Continuing with our series, which Google Ads campaigns should I run.
Today Gene discusses which 3 campaigns to run for a small budget eCommerce store.
Brand Search
Brand Search Locations
Low Budget P-Max Campaign
Provide Perceived Deals
Shipping Content API Mistakes
Competitive Visibility
Sculpting Towards Relevancy
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
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50:3615/04/2024
Google Ads Standard Shopping Best Practices I EP 11
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Continuing with our series, which Google Ads campaigns should I run.
Today we discuss our best practices, insights, and processes, regarding Google Ads Standard Shopping.
Price Competitive Tool
Increase Your PLA Credibility
Marketing In Google Merchant Center
GTIN/UPCs
Product Category Filled Out
Title Optimization
Segment Your Product Listings
Query Sculpt
80/20 Rule For Budgeting
Product Category Segmentation
Location/Device
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
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Tune in and subscribe to The PPC Cave today!
46:3908/04/2024
Performance Max Campaign Creation: Full Setup Walkthrough I EP 10
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Continuing with our series, which Google Ads campaigns should I run.
Today Gene discusses his process of creating a Google Performance Max Campaign, full visual screen recording is on our YouTube channel.
Bidding Strategy
Customer Acquisition
Performance Max Google Definition
When & How To Use P-Max?
Brand Exclusion
Brand Keyword Vs Longtail Generic Keyword
AI Google Asset Generation Tool
Best Sellers
Headlines
eCommerce Ad Copy
Regularly In Vs Interested In
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
46:1401/04/2024
Google Ads P-Max Campaign Best Practices 2024 I EP 9
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Today we continue with our 2nd series, Which Google Ads Campaigns Should I Run?
Third episode of this series is: Google Ads P-Max Campaign Best Practices 2024
Thoughts On P-Max
Why Run P-Max?
P-Max Is On All Platforms
Smart Shopping On P-Max
Max Conversions Vs Max Conversion Value
Product Listing Optimization
Revisit Your Search Campaign
P-Max Videos
P-Max Lifestyle Photos
Vertical & Horizontal Photos
Be Careful With Exclusions
Brand Exclusions
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
01:12:4825/03/2024
Google Search Campaign Creation: Full Walkthrough I EP 8
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Continuing with our series, which Google Ads campaigns should I run.
Today Ryan discusses his process of creating a Google Search Campaign, full visual screen recording is on our YouTube channel.
Level of Intent
Interest Vs Presence Locations
Bid Strategy
Keywords
Ad Copy
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
01:12:4818/03/2024
Google Ads Search Campaign Best Practices 2024 I EP 7
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Today we start our 2nd series, Which Google Ads Campaigns Should I Run?
Second episode of this series is: Google Ads Search Campaign Best Practices 2024
Why Utilize A Search Campaign?
Search Is the Original Campaign Type
GMC Suspended? Run Search While You Figure It Out
Google Ads Search Campaign For eCommerce
Google Ads Search Campaign For Lead-Gen
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
59:4811/03/2024
Google Ads For Agency Vs Business Owner/In-House I EP 6
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Today we start our 2nd series, Which Google Ads Campaigns Should I Run?
First episode of this series is Google Ads For Agency Vs Business Owner/In-House.
Agency Side Google Ads
Client Side Google Ads
In-House Google Ads
Business Owner Google Ads
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
43:1604/03/2024
How To Win With Google Ads Series Recap I EP 5
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Today we recap our 1st series, How To Win With Google Ads.
Importance of Running Google Ads Ep 1
Time, Money, and Patience Ep 2
Where to Start With Google Ads Ep 3
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
32:2226/02/2024
Where To Start With Google Ads I EP 4
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Continuing with our First Series, How To Win With Google Ads.
Today We Speak On Where To Start With Google Ads
-Define Google Ads Success
-Conversion Settings
-Campaign Structure
-Start With Best Sellers
-Keep It Simple
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
40:2819/02/2024
Google Ads Needs Time, Money, and Patience I EP 3
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Continuing with our First Series, How To Win With Google Ads.
Today we talk about how Google Ads Needs Time, Money, and Patience.
-Time Equals Data
-Results Don't Come Overnight
-Google Ads Learning Phases
-Google Makes $59B In Advertising
-Adequate Budget
-Patience: Client Story
-Google Ads Is a Long-Term Investment
-Stock Market Is Like Google Ads
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
37:4212/02/2024
Importance of Running Google Ads I EP 2
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
For our 1st Series, How To Win With Google Ads, we talk about The Importance of Running Google Ads:
-Google Is The #1 Search Engine
-Google Search Volume
- Local Intent
-Measurability
- Ease of Access
-High-Intent Advertising
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
31:5805/02/2024
The PPC Cave: Intro Episode I EP 1
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
In this episode we discuss:
-Who we are in the Google Ads industry
-What makes use credible
-Our unique spin on Google Ads
-What content to expect from us in the future
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
07:3929/01/2024