Do you know in your head that content planning is good for your business, especially as you go into the end of the year, but feel like it's such a hard thing to actually do?  Whilst it may feel like just another thing on your to-do list, in this episode you'll learn how a structured approach saves time and stress, ultimately leading to more intentional and impactful content.  Mel Daniels introduces the concept of minimum viable content and how to apply it to your busy business life without compromising the quality of your content. She explores why content planning might feel difficult for you right now and, more importantly, how knowing one simple thing can change the way you feel about planning your content. By focusing on your strengths and utilising the four simple steps to content planning, you'll become a powerful and consistent content creator in no time.  Mel also invites you to join her 90-day content planning workshop. 00:00 Introduction to content planning 01:04 Welcome to The Powerful Content Podcast 02:04 Acknowledgement to Country 02:47 The importance of content planning 03:29 Meal planning as a metaphor for content planning 07:32 The concept of minimum viable content 11:42 Four simple steps to content planning 15:54 Join the 90 day content planning workshop 17:20 Conclusion and final thoughts Links mentioned in this podcast 90 day content planning workshop Unlock your content creator archetype quiz If you enjoyed listening to this episode, then you’ll also love: Episode 140 – Transforming ideas into strategic content Episode 141 - Plan your content smarter: busting the myths that hold you back Loved the episode? Leave a review! Ready to work with me? • Buy my book The Power of Content • Join my membership The Content Effect • Work with me 1:1 with The Content Accelerator • Join my free Facebook Group The Content Project For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website I use and recommend Podbean and Descript to edit my podcast.  There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

Is content planning really worth the time and effort, or is it just another task that stifles your creativity and adds to your overwhelm?  In episode 141 of The Powerful Content Podcast, Mel Daniels looks at this question by debunking common myths around content planning, Mel highlights how it doesn't stifle creativity or add to your workload. Instead, she explains how a flexible and simple content plan can enhance creativity, consistency, and business growth.   Mel shares practical strategies to overcome your content blocks, showcases the benefits of a content plan for businesses of all sizes, and offers guidance on making planning a habitual and supportive process.   This episode serves as a bonus solo session packed with insights, aiming to shift your mindset and transform your content creation approach.    00:00 Introduction: Is content planning worth it?  01:04 Welcome to The Powerful Content Podcast  02:04 Acknowledgement to Country  02:22 The importance of planning  05:01 Myth busting: Content planning misconceptions  14:32 How to move forward with content planning  16:26 Join the 90 Day Content Planning Workshop  17:27 Conclusion and ways to work together      Links mentioned in this podcast  90 Day Content Planning Workshop  Content Creator Archetype Quiz    If you enjoyed listening to this episode, then you’ll also love:  Episode 136 – My favourite content planning tools  Episode 138 – 5 simple steps to map your content ecosystem    Loved the episode? Leave a review!    Ready to work with me?  Buy my book The Power of Content  Join my membership The Content Effect  Work with me 1:1 with The Content Accelerator  Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website    I use and recommend Podbean and Descript to edit my podcast.   There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

Welcome to The Powerful Content Podcast  Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!    How do you turn a content idea into something meaningful and strategic for your audience?  In this episode, Mel Daniels addresses the challenge of turning ideas into meaningful content and shares actionable steps to streamline the process of being more intentional. She discusses the importance of creating strategic content that engages your audience and moves them through the client journey.   Mel provides a detailed outline of steps including capturing initial ideas, refining them, ensuring they provide value, and sharing them effectively. She also touches on the concept of content creator archetypes to help listeners understand their unique approach to content creation.   Make sure you join Mel in her upcoming content planning workshop.    00:00 Introduction: The importance of strategic content  00:58 Welcome to The Powerful Content Podcast  01:58 Acknowledgement to Country  02:15 Turning ideas into meaningful content  04:05 The four Ps of consistent content  05:59 Capturing and refining your ideas  09:48 Organising and providing value  12:55 Sharing your ideas effectively  17:02 Workshop invitation  18:14 Connect and Work with Mel    Links mentioned in this podcast  Content Planning Workshop  A Year’s Worth of Content Mini-course  The Content Effect  Content Creator Archetype Quiz    If you enjoyed listening to this episode, then you’ll also love:  Episode 20 – Abundant content ideas  Episode 89 – The ultimate content idea generator Ready to work with me?  Buy my book The Power of Content  Join my membership The Content Effect  Work with me 1:1 with The Content Accelerator  Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website    I use and recommend Podbean and Descript to edit my podcast.   There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

Can creativity transform your business?  In this of The Powerful Content Podcast, Mel Daniels speaks with Creativity Coach Dr Marion Piper on the impact of creativity on business success. Listen in as they explore debunking creativity myths, actionable steps to harness creativity such as setting boundaries and dealing with overwhelming inputs and the significance of viewing your business as an art form.  Dr Maz gives practical tips to foster creativity through constraints and breaking routines.  Tune in to discover how embracing your creative potential can help you stand out, problem solve and keep you relevant in a crowded market. 00:00 Introduction to creativity 00:41 Welcome to the Podcast 01:41 Acknowledgement of Country 02:11 Episode overview and guest introduction 05:33 Defining creativity 08:31 Creativity in business 11:54 The creative process and problem solving 16:10 Managing inputs and staying inspired 19:30 Overcoming creative blocks 20:43 Taking action and incubation 21:32 Finding motivation and resources 23:42 The importance of creativity in business 26:18 Staying creative in uncertain times 27:11 Breaking routines to boost creativity 27:47 Understanding your creative flow 30:27 Resources and final thoughts 34:10 Conclusion Get to know Dr Marion Piper If you want to live a fully creative life, then Dr Marion Piper (aka Dr Maz) is your go-to gal. As a Creativity Coach, she helps professional Creatives (in business and life) get unstuck so they can ‘Spiral Up’ and confidently make their world-changing ideas real. Having traveled the world and completed a swag of degrees (including a PhD), Dr Maz is on a mission to change how we understand, embrace and use creativity in business and beyond.   Where to find Dr Marion Piper Instagram: www.instagram.com/marionpipercreative Website: www.drmarionpiper.com.au   Links mentioned in this podcast What Doesn't Kill Us:    If you enjoyed listening to this episode, then you’ll also love: Episode 73 - Managing your energy as an impact-driven entrepreneur with Alena Turley Episode 133 - 4 ways to support yourself as a sensitive business owner so that you can be softly successful with Sam Dhu Loved the episode? Leave a review!   Ready to work with me? • Buy my book The Power of Content • Join my membership The Content Effect • Work with me 1:1 with The Content Accelerator • Join my free Facebook Group The Content Project For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website I use and recommend Podbean and Descript to edit my podcast.  There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

Feeling overwhelmed with content creation and unsure how it all connects?   The answer may lie in creating a content ecosystem map.  In this episode of The Powerful Content Podcast, Mel Daniels addresses the common challenge of content overwhelm by giving you a step by step run down on how to map your content ecosystem.   She explains how to align your content efforts with your objectives through a visual representation of how your content fits together. She covers how to integrate platforms, identify growth opportunities, and ensure your content is both purposeful and strategic.   The episode contains practical advice on understanding your message, identifying content types, mapping content channels as well as the importance of aligning your core beliefs with your content and organising workflows.    00:00 Introduction: Overcoming content overwhelm  01:03 Welcome to The Powerful Content Podcast  02:03: Acknowledgement to Country  03:50 Understanding content ecosystems  05:57 Benefits of mapping your content ecosystem  08:59 Steps to create your content ecosystem  09:55 Crafting your core message  11:42 Identifying content types  13:06 Mapping content channels  14:08 Audience touchpoints 15:02 Purpose and goals  15:28 Content Workflow 16:53 Next Steps and Resources  17:23 Final Thoughts and Farewell    Links mentioned in this podcast  The Power of Content  Content that Converts Masterclass  The Content Roadmap  One Page Content Strategy  A year’s worth of content ideas  The Content Effect    If you enjoyed listening to this episode, then you’ll also love:  Episode 10 – The power of reimagination  Episode 32 – Creating a message from the heart  Episode 65 - The one thing that's missing from your message    Loved the episode? Leave a review!    Ready to work with me?  Buy my book The Power of Content  Join my membership The Content Effect  Work with me 1:1 with The Content Accelerator  Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website    I use and recommend Podbean and Descript to edit my podcast.   There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

Do you know what your life's purpose is?   In this episode of the Powerful Content Podcast, Mel Daniels welcomes astrologist Penny Waters to talk about the transformative power of astrology.   Penny illustrates how birth charts—a snapshot of the heavens at the moment of birth—can reveal profound insights into our life's experiences and purpose.   She covers the distinctions between astrology and horoscopes, how multiple planetary influences shape our lives beyond just our sun signs and how astrology acts as a guiding tool for personal growth, career decisions, and relationship dynamics.   This episode shows you a different perspective of purpose and unfolds the intersection of astrology with our everyday lives to highlight the importance of recognising life's challenges as opportunities for growth and self-discovery.   This conversation is an invitation to explore and embrace astrology as a means to unlock and align with your life's true purpose.    00:00 Introduction to life's purpose and astrology  01:14 Welcome to The Powerful Content Podcast  02:14 Acknowledgement of Country  02:58 Penny's personal story: discovering astrology  06:01 Understanding Astrology vs. Horoscopes  07:37 The birth chart and life purpose  09:15 Astrology's various branches and applications  12:39 Signs of misalignment with your purpose  17:51 Embracing life's challenges for growth  18:26 Astrological insights: understanding your life purpose  19:47 The Role of the north node in your life journey  21:08 Learning events: opportunities for growth  23:24 Predicting life events with astrology  26:03 Personal readings and common questions  27:38 Finding your life purpose through astrology  30:26 Final thoughts and words of wisdom    Get to know Penny Walters  Penny Walters is an expert Australian astrologer with over two decades of experience to draw upon. Penny also possesses 14 years of experience in adult learning with an innate ability to blend astrology mastery with real-world application. Penny focuses on the individual and their unique story as revealed through their birth chart to provide profound insights and clear guidance for personal growth.    Where to find Penny Walters  Facebook: facebook.com/thestarsbehindthestars Instagram: instagram.com/thestarsbehindthestars Website: thestarsbehindthestars.com  YouTube:  youtube.com/@thestarsbehindthestars    Links mentioned in this podcast  Learning your Life Purpose through Astrology ebook - https://thestarsbehindthestars.com/    If you enjoyed listening to this episode, then you’ll also love:  Episode 117 - What empowerment really means with Suzi Petrozzi  Episode 133 - 4 ways to support yourself as a sensitive business owner so that you can be softly successful with Sam Dhu    Loved the episode? Leave a review!    Ready to work with me?  Buy my book The Power of Content  Join my membership The Content Effect  Work with me 1:1 with The Content Accelerator  Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website    I use and recommend Podbean and Descript to edit my podcast.   There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

Are you confused and overwhelmed by all the tools you could use for your content creation? There are so many to choose from that it is really difficult to know exactly which ones to use. In this episode of The Powerful Content Podcast, Mel Daniels offers insights into selecting the right tools to simplify your workflow, foster creativity, and support collaboration. She emphasises the importance of finding tools that align with your business goals instead of following trends without any regard to your own goals and strengths.   00:00   Introduction: Navigating the overwhelm of content creation tools 00:54   Welcome to The Powerful Content Podcast 01:54    Acknowledgement to Country 02:11     Upcoming events 04:52    The importance of tools in business 05:21    Choosing the right tools for your business 12:37     Mel's favorite tools for content creation 19:39    Conclusion and final thoughts   Links mentioned in this podcast The Content Effect (content calendar) Kajabi – extended 30 day free trial Descript Rule Breaking Entrepreneurs Summit with Cat Griffins Planning Prep Kit with Dr Destini Copp Women in Business Conference with Angela Henderson All Treats, No Tricks Bundle with Kate Doster Small Business Month Training Content Creator Archetype Quiz   If you enjoyed listening to this episode, then you’ll also love: Episode 130 – A step-by-step guide to how I create content for my business Episode 10 – The power of reimagination   Loved the episode? Leave a review!   Ready to work with me? Buy my book The Power of Content Join my membership The Content Effect Work with me 1:1 with The Content Accelerator Join my free Facebook Group The Content Project   For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website   I use and recommend Podbean and Descript to edit my podcast. There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

Do you know that planning is an essential part of business, but you find it difficult to break through your resistance to it?  In episode 135 of the Powerful Content Podcast, host Mel Daniels and guest Dr. Destini Copp delve into the power of planning for business growth and how to make it simple.  Dr Destini Copp talks about the benefits of setting goals, breaking down revenue streams, and creating promotional and content plans. She highlights how a simple, consistent planning approach can help you achieve your goals and maintain focus. She also shares insights on using AI to assist in breaking down goals and stresses the importance of staying consistent to amplify your business success.    00:00 Welcome to The Powerful Content Podcast  01:00 Acknowledgement to Country  03:07 Destini's journey to entrepreneurship  04:52 The turning point: from service work to digital products  06:40 The importance of planning in business  08:10 Destini's simple planning strategy  15:21 The benefits of planning vs. winging it  21:53 Common mistakes in the planning process  23:25 Tools and resources for effective planning  24:59 Upcoming business planning bundle  26:28 Final thoughts and superpowers    Get to know Dr Destini Copp  Dr. Destini Copp is a business growth coach for digital product entrepreneurs. She's passionate about helping business owners generate consistent revenue from their digital product business without the need to be glued to their desks, constantly live launching, or worrying about social media algorithms.    Where to find Dr Destini Copp  LinkedIn:, https://www.linkedin.com/in/destinicopp/,   Instagram: https://www.instagram.com/destinicopp  Website: https://www.destinicopp.com/  The Creator’s MBA Podcast: https://www.destinicopp.com/podcast    Links mentioned in this podcast  The 2025 Business Planning Bundle   Funnel Cure Workshop -Master the Funnel Puzzle: How to Choose Offers That Maximize Profit     If you enjoyed listening to this episode, then you’ll also love:  Episode 72 - 7 key elements of a meaningful content strategy  Episode 88 - The easiest content plan in the world    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Join my membership The Content Effect  👉🏻 Get your content sorted with a 1:1 Content Strategy  👉 Grow  your email list like a pro with 1:1 Build your list package  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Are you struggling to get your content noticed? In this episode of the Powerful Content Podcast, Mel Daniels shares invaluable advice on how to effectively pitch yourself for collaborations. From guest appearances and summits to workshops and joint launches, Mel breaks down the do's and don'ts of pitching to expand your audience. She also covers a six-step process to prepare, research, connect, pitch, accept, and post-collaborate for maximum impact. Dive in for practical tips on building genuine connections and leveraging collaborations to grow your business.    00:00 Introduction: Struggling to get noticed?  00:45 Welcome to The Powerful Content Podcast  01:44 Acknowledgement of Country  02:04 Extending on collaborations  03:09 3 things to avoid when pitching  05:53 6 steps to successful collaborations  09:15 Research and connect with potential collaborators  11:04 Crafting the perfect pitch  14:04 Acceptance and post-collaboration steps  18:17 Benefits of collaborations and upcoming events  19:35 Conclusion and how to work with Mel    Links mentioned in this podcast  Join Dr Destini Copp’s Planning Prep Kit Bundle  Join Kate Doster’s All Treats, No Tricks Bundle  Angela Henderson’s Women in Business Conference    If you enjoyed listening to this episode, then you’ll also love:  Episode 117 - What empowerment really means with Suzi Petrozzi  Episode 92 - Human Design: the secret to a business that supports you with Belinda Gill    And why not leave a review?    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Join my membership The Content Effect  👉🏻 Purchase one of my short courses here  👉🏻 Work with me 1:1 with The Content Accelerator  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Do you feel things deeply? You may be a sensitive person.  Join Mel Daniels and guest Sam Dhu, a psychotherapist, mentor, and coach, as they explore how sensitivity can be a superpower for business owners.   They discuss the challenges and strengths of being a sensitive business owner and offer practical ways to prioritise self-compassion, manage business pressures, and redefine success.   Sam introduces the concept of being 'softly successful,' emphasising the importance of aligning business practices with personal strengths and celebrating individuality. The episode also highlights the impact of the environment on productivity and the necessity of self-check-ins to maintain well-being.    00:00 Introduction: Balancing success and self-compassion  01:11 Welcome to The Powerful Content Podcast  02:10 Acknowledgement to Country  02:45 Meet Sam Dhu: Sensitivity and success  05:04 Understanding sensitivity in business  08:16 Embracing sensitivity as a superpower  09:27 Strategies for sensitive business owners  12:13 The concept of softly successful  16:44 Prioritising self-compassion and self-care  27:41 Weekly check-ins and holistic business approach  32:58 Final thoughts and words of wisdom  35:10 Closing remarks and how to connect    Get to know Sam Dhu  Sam Dhu is a Psychotherapist, Coach, Supervisor & Facilitator for women who want to be Soft & Successful. Mum to eight-year-old, Amelie and toddler Frankie, Sam is a passionate advocate for being radically kind and compassionate to yourself on the road of business growth.    As a highly sensitive person, Sam believes it is possible to be deeply ambitious AND soft and sensitive at the same time.    Terms like ‘self-compassion’, ‘self-worth’ and ‘self-acceptance’ get used a lot these days. But to Sam, these aren’t just ‘nice sounding words’. Her qualifications & training have shown her these inner resources are the difference between being stuck in survival mode and confidently thriving as a Soft & Successful Woman.    Where to find Sam Dhu  Instagram: https://www.instagram.com/samanthadhu/  Website: https://www.samanthadhu.com.au/  Slow the Mastermind Waitlist: http://theslowmastermind.com/slow2025    Links mentioned in this podcast  Highly sensitive person test   Free Boundary Setting Scripts  Business is Personal on the podcast The Slow Down  Sam on The Light Seeker’s Lounge    If you enjoyed listening to this episode, then you’ll also love:  Episode 117 - What empowerment really means with Suzi Petrozzi  Episode 49 - Being intentional to make meaningful progress with Annie Love    Loved it? Why not leave a review?    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Purchase one of my short courses here  👉🏻 Work with me 1:1 with The Content Accelerator  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Are you feeling stuck, trying to grow your business but unsure what to try next? Maybe you've tried different strategies but still feel overwhelmed and disconnected.   Collaboration may be the answer you’re looking for and in this episode, you’ll get all the collaboration ideas you need to feel more inspired!  Mel Daniels shares personal experiences and insights on participating in bundles, summits, guest podcasting, and cross-promotions to expand reach, enhance credibility, and spark new ideas.   She outlines essential factors for choosing the right collaborators, emphasising the importance of similar values, complementary businesses, and audience fit. Listen in to discover practical ideas and tips for successful collaborations.    00:00 Introduction: Unlocking business growth through collaboration  00:49 Welcome to The Powerful Content Podcast  01:49 Acknowledgement to Country  02:06 The power of collaborations in business  05:14 Finding the right collaboration partners  09:24 7 collaboration ideas  16:05 Final thoughts and encouragement  17:49 Closing remarks and how to connect    Links mentioned in this podcast  Cat Griffins Rule Breaking Entrepreneurs Summit  The Planning Prep Kit Bundle with Dr Destini Copp    If you enjoyed listening to this episode, then you’ll also love:  Episode 127 - The fastest way to grow your business without paid ads with Jessica Osborn  Episode 121 - The layers of online success. Build a profitable, holistic business with Sandy Hanrahan    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Join my membership The Content Effect  👉🏻 Purchase one of my short courses here  👉🏻 Work with me 1:1 with The Content Accelerator  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Do you know what types of images that you need for your business?  In Episode 131 of the Powerful Content Podcast, Mel Daniels speaks with personal branding photographer Grace Costa on the role of images in business success.   Grace shares insights from her twenty-year photography career, including the journey from mastering her craft to teaching others. Together, they delve into four main types of images every business needs: headshots, personal branding images, stock images, and storytelling images.   Grace explains when to hire a professional photographer, tips for organising your image library, and numerous ways to use these photos to enhance your brand’s visibility and client connection.   This episode is a comprehensive guide for any entrepreneur looking to leverage professional photography for business growth.    00:00 Introduction to The Powerful Content Podcast  02:02 Episode 131: Meet Grace Costa, Personal Branding Photographer  02:50 Grace Costa's journey: from photographer to mentor  05:00 The importance of personal branding and marketing for photographers  08:40 Types of images every business needs  14:16 When to hire a professional photographer  25:52 Organising and utilising your business images  32:00 Grace Costa's superpower and final words of wisdom  33:43 Conclusion and how to work with Mel Daniels    Get to know Grace Costa  Grace, a photographer, podcaster, and photography business coach, specialises in creating brand imagery for women-led entrepreneurs and large corporate organisations. She guides business owners in exploring their marketing strategies and business objectives, matching them with the perfect image solutions to meet their needs, humanise their brand, and build trust.   With two decades working as a photographer in the Nations' Capital, Grace has created brand imagery for some of the biggest brands in Australia, including the Department of Defence, Tourism Australia, and the National Film Sound Archives.     Where to find Grace Costa  Instagram: https://www.instagram.com/gracecostaphotographer  Website: www.gracecosta.com  Podcast: The Photo Diaries    Links mentioned in this podcast  A guide for new ways to use your branding photos  Brand Eliza Stock    If you enjoyed listening to this episode, then you’ll also love:  Episode 7 Connecting with your audience through story with Romina Cavagnola Episode 32 Creating a message from the heart And why not leave a review?    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Join my membership The Content Effect  👉🏻 Purchase one of my short courses here  👉🏻 Work with me 1:1 with The Content Accelerator  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Have you ever wondered how a Content Marketing Strategist creates their content?  In this episode of 'The Powerful Content Podcast,' Mel Daniels offers a detailed look into her own content creation process. She explains how to transform core content into micro-content efficiently and re-purpose it across multiple platforms.   Mel emphasises understanding your content creator archetype and its impact on your efficiency. She shares her yearly content planning, batching strategies, and tools she uses, highlighting her methods for staying organised and effective.   This episode also includes practical insights on using AI, scheduling, and optimising content for social media and emails.     00:00 Introduction to content creation efficiency  00:41 Welcome to The Powerful Content Podcast  01:41 Acknowledgement to Country  02:00 Behind the scenes of my content creation process  04:04 Planning a year's worth of content  06:58 Batching and recording episodes  08:34 Reimagining content across platforms  10:37 Social media strategy  17:04 Flexible planning and consistency  19:05 Conclusion and ways to work together    Links mentioned in this podcast  The Content Accelerator  The Content Effect  Unlock your Content Creator Archetype Quiz  Episode 8 – Simple social media plan    If you enjoyed listening to this episode, then you’ll also love:  Episode 10 – The power of reimagination  Episode 60 – Why content creation feels hard and how to fix it    And why not leave a review?    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Join my membership The Content Effect  👉🏻 Purchase one of my short courses here  👉🏻 Work with me 1:1 with The Content Accelerator  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

What makes a brand truly impactful? In this episode of the Powerful Content Podcast, host Mel Daniels welcomes Rowena Preddy from Preddy Creative to discuss the essential elements and transformative power of branding. Rowena shares her journey from aspiring accountant to branding expert, emphasizing how branding feels like 'magic' and how it can uplift both businesses and their owners. They explore how to align your brand with your authentic self, finding the right balance between personal values and client expectations, and recognizing when it's time for a rebrand. Their engaging conversation is filled with practical advice, including steps to take before rebranding and how to ensure consistency across all brand touchpoints. This podcast is a must-listen for entrepreneurs and business owners looking to create a brand that resonates deeply with themselves and their clients.    00:00 Introduction and Guest Welcome  00:37 The Magic of Branding  02:12 Rowena's Journey to Branding  04:38 Defining Branding and Its Importance  05:53 Aligning Personal and Business Brand  13:38 When to Consider a Rebrand  16:09 Steps to a Successful Rebrand  20:39 Final Thoughts and Parting Wisdom  Get to know Rowena Preddy    Hi, my name’s Rowena Preddy and I’m a small business branderer and magazine designer.    In Preddy Creative, I have two sides to my branding business. On one side, I design magazines (yes, that’s a thing!) and on the other, I create
branding that feels familiar as soon as you see it.    While I’ll boldly back my mad design and branding skills every day of the working week, the part of the branding that I do (and I love the most) is how I work with small businesses. They love themselves sideways knowing that they can get the best business branding in two days and they can get it done and dusted without the branding bank balance being busted (aka, it’s absolutely afford-do-able!).    Where to find Rowena Preddy  Instagram: www.instagram.com/preddycreative  Website: www.preddycreative.com.au    Links mentioned in this podcast  https://preddycreative.com.au/freebies/    If you enjoyed listening to this episode, then you’ll also love:  Episode 39 - Taking responsibility of your brand with Chantelle King  Episode 61 - How your brand feeds into your content marketing    And why not leave a review?    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Purchase one of my short courses here  👉🏻 Work with me 1:1 with The Content Accelerator  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Are you clearly using your content to communicate the value of your offer?  In episode 128 of the Powerful Content Podcast, Mel Daniels talks about the impact of content on client conversion, particularly for premium offers.   The episode builds on the previous two episodes, emphasising the importance of clear, authentic content that showcases the true value of your offerings.   Mel covers six strategies for communicating value through content, including knowing your unique selling proposition, sharing proof of success, educating your audience, collaborating, offering exceptional free content, and being authentically yourself.   Throughout the episode, Mel encourages entrepreneurs to overcome self-doubt and imposter syndrome, offering actionable advice to help them confidently present their services and attract premium clients.    00:00 Introduction: The struggle of selling offers  01:07 Welcome to the Powerful Content Podcast  02:07 Acknowledgement to Country  03:14 The importance of content in the client journey  04:06 Believing in your value and overcoming self-doubt  06:11 How content communicates your value  06:30 Demonstrating expertise and building trust  07:53 Knowing your Unique Selling Proposition (USP)  09:34 Showcasing proof and educating your audience  11:21 Collaborating and showcasing value through free content  12:54 Being authentic and staying on brand  14:49 Conclusion and Call to Action    Links mentioned in this podcast  Jessica Osborn’s Business JAM  Spotify Playlist  Episode 65 - The one thing that's missing from your message  Episode 122 - 8 lessons learned from 8 years in business  Episode 12 - Building an aligned audience with the perfect lead magnet  Episode 126 - Sell your offer strategically with transformations      If you enjoyed listening to this episode, then you’ll also love:  Episode 127 - The fastest way to grow your business without paid ads with Jessica Osborn  Episode 21 - Why your niche is your secret to powerful content with Jessica Osborn    And why not leave a review?    I use and recommend Podbean and Descript to edit my podcast.   Some of the links are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Purchase one of my short courses here  👉🏻 Work with me 1:1 with The Content Accelerator  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Are you struggling to grow your business and feeling like every marketing strategy you try is a hard slog?     In episode 127 of the Powerful Content Podcast, Mel Daniels interviews Marketing Strategist and Business Coach Jessica Osborn about how you can grow your business without resorting to paid ads.     They discuss the challenges of marketing and how to make it more enjoyable and effective. Jessica emphasises finding a personalised approach that aligns with your expertise to avoid feeling overwhelmed.     Key topics include developing high-ticket offers, creating a compelling brand experience, and establishing an effective lead machine.     Jessica also shares insights about overcoming mental barriers and adopting strategies to attract premium clients. Make sure you sign up for Jessica's upcoming masterclass on attracting premium paying clients!    00:00 Welcome to Episode 127  01:30 Acknowledgement to Country  02:07 Introducing Jessica Osborn  03:03 The struggles of marketing  04:08 Finding the right marketing strategy  07:09 The importance of business growth  08:36 Marketing misconceptions  16:14 High ticket offers explained  19:50 Discovering your expert zone  21:25 Creating a premium offering  25:09 The importance of brand experience  29:15 Building your lead machine  32:11 Simplifying the sign-up process  34:55 Final thoughts and masterclass invitation  Get to know Jessica Osborn  Jessica Osborn is an online business strategist and marketing coach, host of She’s The Business Podcast, published co-author and travel-obsessed mum of 2.    She has over 25 years’ experience building brands, including two of her own since 2010!   Jessica specialises in marketing strategy for high ticket services - helping other female coaches reach multiple 6-figure years in less than 20 hours a week without big advertising budgets or time-consuming cold sales - so they can enjoy more time for family and life!    She’s incredibly passionate about changing our perspective on work and success, proving it’s possible to prioritize family life and be highly successful in business - without burning yourself to the ground.    Where to find Jessica Osborn  Website: https://www.jessicaosborn.com   She’s The Business Podcast:  https://www.jessicaosborn.com/podcast   Facebook: https://facebook.com/jessicaosborn.bxcoach  Instagram: https://instagram.com/jessica.osborn/  LinkedIn: https://linkedin.com/in/jessicaaosborn/  TikTok: https://www.tiktok.com/@jessicaosborn.bxcoach   Threads: https://www.threads.net/@jessica.osborn   YouTube: https://www.youtube.com/channel/UC3Qu_BcAiuOYxY832d3N_og    Links mentioned in this podcast  The Magnetic Formula – LIVE with Jessica Osborn  Mel on Jessica Osborn’s podcast She’s the Business    If you enjoyed listening to this episode, then you’ll also love:  Episode 15 - Uncovering your business growth cycle with Michelle Marks  Episode 21 - Why your niche is your secret to powerful content with Jessica Osborn    And why not leave a review?    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Purchase one of my short courses here  👉🏻 Work with me 1:1 with The Content Accelerator  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Do you struggle to highlight the true value of your offer? Or feel like your content isn’t converting your offers as easily as you’d like?  In this episode of the Powerful Content Podcast, Mel Daniels addresses the common struggle of highlighting the true value of an offer and successfully converting content into sales.   Mel walks through five essential steps to communicate the transformations your offer provides, shifting from features to outcomes, tapping into emotional benefits, and avoiding common content mistakes. She emphasises the importance of knowing your ideal client and provides actionable strategies to create impactful content.   This episode is filled with insights on building trust with your audience and ultimately driving more sales. Mel also invites listeners to Jessica Osborn’s masterclass for more in-depth learning.    00:00 Introduction: Highlighting the value of your offer  01:17 Welcome to The Powerful Content Podcast  02:17 Acknowledgement to Country  02:34 Episode overview and key points  04:44 Common mistakes in content creation  08:20 Five steps to effective transformations  08:29 Step 1: Identifying client challenges  09:43 Step 2: Understanding client desires  10:53 Step 3: Preparing clients to buy  12:17 Step 4: Articulating transformations  13:32 Step 5: Using real-life examples  15:43 Conclusion and summary  17:26 Final thoughts and how to work with me    Links mentioned in this podcast  The Magnetic Formula – LIVE with Jessica Osborn    If you enjoyed listening to this episode, then you’ll also love:  Episode 21: Why your niche is your secret to powerful content with Jessica Osborn  Episode 78: Love letter to my ideal client (aka YOU)    And why not leave a review?    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Purchase one of my short courses here  👉🏻 Work with me 1:1 with The Content Accelerator  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Have you ever really thought about the connection between the content that you’re creating and the sales that you make?  In this episode of The Powerful Content Podcast, Mel Daniels dives into the distinction between content built for engagement and content built for conversion.     Mel emphasises the importance of a holistic approach to content creation, moving beyond mere social media engagement to create a comprehensive journey for clients.     She outlines strategies to integrate content touchpoints effectively and discusses the benefits of focusing on authenticity and personal strengths. Mel also highlights the client journey stages—connect, subscribe, nurture, convert, and onboard—illustrating how they work together to build meaningful relationships and drive sales.     Additionally, she shares insights about The Content Effect membership and provides guidance for entrepreneurs to simplify their content strategy while fostering genuine connections with their audience.    00:00 Introduction: Connecting content and sales  00:53 Welcome to The Powerful Content Podcast  01:53 Acknowledgement to Country  02:53 The difference between engagement and conversion content  03:41  The Holistic Content Journey  04:25 Using your strengths in content creation  04:57 Focusing on the human element in content marketing  06:00 Understanding the Holistic Content Approach  09:06 The client journey explained  11:55 Creating powerful content for each stage of the client journey  15:56 Supporting yourself with a simple framework  16:52 Conclusion and how to work with mel      Links mentioned in this podcast  The Content Effect  Episode 3 - Why sales funnels suck  Episode 8 - Simple social media plan sorted  Episode 16 - Should you batch your content?  Episode 36 – The recipe for consistent content  Episode 118 - Easy Content with the Holistic Content Marketing Method    If you enjoyed listening to this episode, then you’ll also love:  Episode 116 – How to stand out with content with this one simple thing  Episode 80 – The secret to being visible without burning out    And why not leave a review?    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Purchase one of my short courses here  👉🏻 Work with me 1:1 with The Content Accelerator  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Do you believe that engagement is the most important thing when it comes to your social media content?  Well, despite what you may have been told, it’s not.  In this episode of the Powerful Content Podcast, Mel Daniels challenges the common belief that social media engagement is the most critical metric for business success.     She argues that while engagement—likes, comments, shares—is often touted by experts and algorithms, it does not necessarily translate to increased clients and revenue. Focusing on these 'vanity metrics' can distract from creating a holistic content strategy that leads potential clients through a journey to conversion.     The episode includes insights on why seeking validation through engagement is misleading, highlights the low engagement rates of successful businesses, and encourages a shift towards metrics that reflect meaningful actions, such as landing page visits, downloads, and sales. Mel also announces her upcoming masterclass, ‘Clicks to Clients,’ aimed at providing strategies to create content that converts. Tune in to learn why it's time to move beyond social media engagement and focus on what truly drives business growth.    [00:00] Introduction: Debunking the engagement myth  [00:50] Welcome to The Powerful Content Podcast  [01:02] Acknowledgement to Country  [02:22] The misconception of social media engagement  [04:15] Why engagement doesn't equal business success  [05:36] The psychological and social factors of engagement  [07:37] The misleading metrics of social media  [11:05] What to focus on instead of engagement  [12:11] Conclusion and upcoming masterclass  [12:47] Connect and work with me  Links mentioned in this podcast  Masterclass Clicks to Clients  Engagement Reel on Instagram    If you enjoyed listening to this episode, then you’ll also love:  Episode 8 – Simple social media plan sorted   Episode 45 – From big ideas to actionable social media content    And why not leave a review?    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Purchase one of my short courses here  👉🏻 Work with me 1:1 with The Content Accelerator  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Does the idea of implementing systems in your business freak you out a little? Perhaps you think that your business isn’t big enough for them or that it’s not worth the investment of your time?    In episode 123 of The Powerful Content Podcast, host Mel Daniels speaks with Nicola Depiazzi of Green Pillars Co, to discuss the importance of systemisation for business growth and how to make your approach simple and easy.    Nicola shares the significance of documented systems in achieving scalability and ensuring business future-proofing.     They discuss the myths surrounding systems, the benefits of systemisation in enhancing creativity and reducing business owner burnout, and the process of becoming a systems thinker. Nicola also offers insights into how even small business owners can start thinking about systemising their operations to enjoy more freedom and success.    00:00 Welcome to The Powerful Content Podcast  00:59 Acknowledgement to Country  01:17 Introducing Nicola Depiazzi  01:55 From marketing to SYSTEMology  06:02 The importance of systems in business  12:27 Implementing systems for business growth  21:01 Becoming a systems thinker  27:54 Final thoughts and offers    Learn more about Nicola Depiazzi  Nicola is an Australian import since 2006, a mother of three, an avid runner and reader, a nature enthusiast, and interested in mindset and personal development.    After 10 years in sales and marketing roles in the tourism and hospitality space, Nicola started her own marketing company in 2017. Seeing a need, she shifted to coaching mums running businesses from home to help them attract clients in the easiest way possible with the limited time available.    Now Nicola is all about freeing up business owners and helping them deliver their core products and services on repeat with total consistency every single time.    Coaching the SYSTEMology framework, she turns chaos into order and creates businesses that can run without the owner so they have more time for the things they love.   With her guidance, entrepreneurs finally unlock the doors to growth, have more money in the bank, and that elusive commodity - time.     Where to find Nicola Depiazzi  Facebook: www.facebook.com/greenpillarsco  Instagram: www.instagram.com/greenpillarsco  Website: www.greenpillarsco.com  Linkedin: www.linkedin/nicoladepiazzi    Links mentioned in this podcast  Mel Daniels on The Whole Woman Podcast   Free book: https://greenpillarsco.com/systemology-book    If you enjoyed listening to this episode, then you’ll also love:  Episode 119 - Finding the right system for your business success with Kelsey Silver  Episode 72 - 7 key elements of a meaningful content strategy    Don’t forget to leave a rating and review!  I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Get your content sorted with a 1:1 Content Strategy  👉🏻Grow  your email list like a pro with 1:1 Build your list package  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

How long have you been in business? Whether it’s one month or 10 years, there’s one certainty. It’s a learning curve!  In this episode of the Powerful Content Podcast, Mel Daniels shares personal and valuable insights from her eight-year business journey. Addressing topics like overcoming imposter syndrome, the importance of community, and embracing your true self, Mel provides practical advice aimed at helping entrepreneurs navigate their own paths.   Mel covers eight key lessons including niching, the merits of seeking help early, recognising one's worth, and understanding that different phases in life are just seasons.  Mel highlights the significance of authenticity, the reality behind social media, tackling imposter syndrome, and the power of collective impact. She also offers a bonus lesson about being open to future changes.     Listen in as Mel shares from the heart.    00:00 Introduction: The reality of business  00:39 Welcome to The Powerful Content Podcast  01:58 Celebrating eight years in business  02:28 The journey from virtual assistant to content strategist  04:12 Lesson 1: Niching is not forever  06:06 Lesson 2: Get help before you're ready  07:23 Lesson 3: You are worthy  08:56 Lesson 4: It's a season  10:21 Lesson 5: Be more you  11:43 Lesson 6: Socials aren't real life  12:45 Lesson 7: You can do the thing  14:20 Lesson 8: It's about the we as much as the me  15:37 Bonus lesson: Stay open and curious  17:38 Conclusion: Embrace the power of your content    Links mentioned in this podcast  My book: The Power of Content  My membership: The Content Effect    If you enjoyed listening to this episode, then you’ll also love:  Episode 55 – Celebrating a year of podcasting  Episode 40 – Let go and celebrate!    And why not leave a review?  I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Purchase one of my short courses here  👉🏻 Work with me 1:1 in The Content Accelerator  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Do you ever feel disconnected to your online business? Like it’s become a replacement of your 9 to 5 and far from the financial freedom you originally desired?    In this episode of the Powerful Content Podcast, Mel Daniels speaks with Sandy Hanrahan, a business mentor from Abundant Business Training. They delve into the importance of balancing rational strategies with the spiritual and soul, for a holistic approach to online business success.     Sandy shares her unique journey as a digital nomad, the role of intuition in business, and practical advice for financial management and community building. Listeners will gain valuable insights on creating a business that aligns with personal fulfillment and financial goals.    00:00 Introduction: Feeling disconnected in business?  00:09 Meet Sandy Hanrahan: embracing rational and spiritual business  00:39 Welcome to The Powerful Content Podcast  01:39 Acknowledgement to Country  02:35 Living the digital nomad lifestyle  06:50 Balancing practical and energetic business strategies  10:37 Understanding your zone of genius  13:20 The role of intuition in business  18:44 Making time for yourself  21:19 The importance of financial awareness  26:41 Building community and collaboration  32:45 Final thoughts and resources    About Sandy Hanrahan  Sandy Hanrahan is a former CFO, Accountant & Business Manager who left the corporate world to work with women in business using her unique blend of practical knowledge & energetic magic. Beyond the traditional world of accounting, Sandy has delved deep into the world of energy work studying intuition, healing modalities and generally anything spiritual she can get her hands on. It’s this unique fusion of practical knowledge and energetic wisdom that she now brings to her business training and coaching. Sandy is currently living the digital nomad lifestyle exploring Australia in a caravan with her partner and cheeky café obsessed Labrador.    Where to find Sandy Hanrahan  Facebook   Instagram   Website    Links mentioned in this podcast  Build a profitable and successful business in 7 easy steps     If you enjoyed listening to this episode, then you’ll also love:  Episode 117 - What empowerment really means with Suzi Petrozzi  Episode 92 - Human Design: the secret to a business that supports you with Belinda Gill    And why not leave a review?    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Purchase one of my short courses here  👉🏻Work with me 1:1 in The Content Accelerator  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Do you struggle with content consistency? You’re not alone!    In this episode of the Powerful Content Podcast, Mel Daniels challenges common misconceptions about consistency in content creation. She emphasises that consistency doesn't mean constantly creating new, shiny content, striving for perfection, or following rigid formulas. Instead, it's about using practical strategies to make content creation easier and more sustainable. Mel shares four things she doesn't care about when it comes to consistency and offers tips for maintaining a steady content output. She also highlights the importance of understanding personal strengths and leveraging them to create authentic and valuable content.    00:00 Introduction to consistency  00:24 Welcome to The Powerful Content Podcast  01:58 The importance of consistency  03:10 Common misconceptions about consistency  03:33 4 things I don't care about in consistency  04:30 Reimagining content for consistency  05:36 Perfectionism and consistency  07:04 Organisational skills and consistency  09:38 The myth of the magic formula  10:57 What truly matters in consistency  12:04 Final thoughts  14:22 Conclusion and how to connect    Links mentioned in this podcast  Unlock your content creator archetype  Unlock Consistent Content Masterclass  Episode 46 – Consistency for go-with-the-flow content creators  Episode 10 – The power of reimagination    If you enjoyed listening to this episode, then you’ll also love:  Episode 62 – Why consistency hasn’t worked for you in the past  Episode 36 – The recipe for consistent content    And why not leave a review?    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Work with me 1:1 in The Content Accelerator  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Is the thought of implementing systems in your business overwhelming? Just knowing where to start could be the key to momentum.  In episode 119 of The Powerful Content Podcast, host Mel Daniels speaks with Kelsey Silver, the Neurospicy CEO, to discuss sustainable business practices for neurodivergent entrepreneurs.   The episode covers the importance of starting slow and building effective systems, debunking misconceptions about systems and automation, and how to tailor operating procedures to different energy levels.   Kelsey shares practical tips and her unique insights on creating systems that align with one's personal and business needs.  Tune in to learn how to transform your business approach and support your unique strengths and operational style.    00:00 Introduction to The Powerful Content Podcast  00:58 Acknowledgement of Country   01:21 Meet Kelsey Silver: The Neurospicy CEO  03:52 Kelsey's journey: from therapy to business systems  06:44 Understanding neurodivergence  09:31 The chainmail analogy for business systems  10:47 Practical steps to implementing systems  27:17 The importance of flexibility in systems  29:15 Finding and fixing operational roadblocks  31:09 Conclusion and final thoughts    Where to find Kelsey Silver  Instagram: https://instagram.com/KelseyESilver  Website: https://kelseysilver.com Links mentioned in this podcast  Find and Fix Your Biggest Operational Roadblock in Under 1 Hour: No more having to say "Ok...by how?" Find the # 1 reason you didn't hit your growth goal last quarter, the sneaky ways your operations eat up your time and the best strategies to Delegate, Automate, and Eliminate your way to maximum efficiency.   Https://kelseysilver.com/roadmap    If you enjoyed listening to this episode, then you’ll also love:  Episode 71 - How to tame the tech with Korryn Haines  Episode 75 – Building audacious empires with Leanne Woff    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Work with me 1:1 to Accelerate your Content  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Have you ever wondered why content creation feels hard?   In this episode Mel Daniels delves into why traditional content marketing methods often feel misaligned and overwhelming for many entrepreneurs. She discusses the flaws of conventional approaches like sales funnels, pre-made content calendars, and algorithm-focused strategies.   Instead, Mel introduces The Holistic Content Marketing Method, which integrates personal preferences, strategic thinking, and meaningful audience connections. By aligning content creation with one's heart, mind, and soul, Mel explains how this approach can make content marketing feel more authentic, enjoyable, and effective.   The episode also highlights the 10 steps of this method and offers details on Mel's new one-on-one program, The Content Accelerator, designed to help entrepreneurs create consistent, impactful content.    00:00 Introduction: The struggles of content marketing  00:44 Welcome to The Powerful Content Podcast  02:02 The misalignment in traditional content marketing  07:24 The Holistic Content Marketing Method  08:43 Steps to Holistic Content Marketing  09:04 Heart: Starting with you  12:17 Mind: Strategic and purposeful processes  15:16 Soul: Building momentum and community  17:03 Introducing The Content Accelerator   17:58 Conclusion and Ways to Connect    Links mentioned in this podcast  The Content Accelerator  The Holistic Content Marketing Method™  Content Creator Archetype Quiz  Episode 10 – The Power of reimagination  Episode 56 – How to outsource like a pro    If you enjoyed listening to this episode, then you’ll also love:  Episode 116 - How to stand out with content with this one simple thing  Episode 80 - The secret to being more visible without burning out    And why not leave a review?  I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Work with me 1:1 in The Content Accelerator  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

You’ve probably heard the word a thousand times, but what does empowerment REALLY mean?  In today’s episode, Mel Daniels speaks with Suzi Petrozzi, clinical psychologist, empowerment coach and women’s leadership mentor about the importance of intuitive understanding and self-acceptance in personal growth.  She breaks down her 5Ps of empowerment and explains how these principles can guide you to reconnect with your true self and navigate life’s challenges.  Suzi shares her journey from growing up between Australia and Croatia to her passion for helping women through mentorship, online courses, and retreats. The conversation delves into the concept of empowerment, exploring the five key principles: presence, power, purpose, potential, and possibilities.   Suzi discusses the importance of reconnecting with oneself, the role of acceptance and self-care, and how to harness inner power for personal growth. The episode also highlights practical advice for integrating these principles into daily life, making it an insightful conversation for anyone looking to understand and embrace empowerment in their life and business.    00:00 Welcome to the Powerful Content Podcast  00:59 Acknowledgement to Country  01:23 Introducing Suzi Petrozzi: empowerment coach and mentor  02:41 Suzi's journey to empowerment and psychology  09:54 Exploring the essence of empowerment  13:53 The 5 Ps of Empowerment: Presence, Power, Purpose, Potential, Possibilities  34:28 Unpacking the power of self-talk and inner knowing  37:12 Final thoughts and ways to connect    Where to find Suzi  Instagram: https://www.instagram.com/suzipetrozzi/  Website: www.suzipetrozzi.com and www.bodymindcentral.com.au  Linkedin – https://www.linkedin.com/in/suzi-petrozzi-23403958/    Links mentioned in this podcast  Empowered Conversations – an episode with Mel    If you enjoyed listening to this episode, then you’ll also love:  Episode 53 - Embrace your strengths for business and content confidence with Rowena Mabbott  Episode 23 - Grow your mindset mastery with Anthea Cutler    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Get your content sorted with a 1:1 Content Strategy  👉 Grow  your email list like a pro with 1:1 Build your list package  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Do you wish that your content could make you stand out more online?  In this episode of the Powerful Content Podcast, Mel Daniels explores how embracing and communicating your core beliefs can make you the obvious choice in your industry.   She discusses the importance of identifying and integrating core beliefs into your content strategy to create purposeful and powerful content.   You’ll hear practical tips on leveraging these beliefs to shape your brand identity, drive decision-making, and maintain consistency in your messaging.   She provides insights on the impact of neglecting your core beliefs and offers actionable steps to incorporate them into your content creation process.     Highlights  00:00 Unlocking your unique value: the power of core beliefs  00:32 Introducing the host and the podcast's mission  01:32 Acknowledgement of Country  01:50 The essence of being the obvious choice in your industry  02:41 Core beliefs: your heart in content marketing  06:14 Implementing core beliefs in business and content creation  10:16 The impact of not utilizing core beliefs in your content  14:49 Mastering core beliefs: a guide to distinctive content creation  18:01 Practical steps to integrate core beliefs into your content strategy  19:53 Invitation to the masterclass and closing remarks    Links mentioned in this podcast  Masterclass: Beyond words – Increase your visibility without burning out    If you enjoyed listening to this episode, then you’ll also love:  Episode 65 – The one thing missing from your message  Episode 114 – Creating content with heart: A holistic approach    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Get your content sorted with a 1:1 Content Strategy  👉🏻 Grow  your email list like a pro with 1:1 Build your list package  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Have you ever considered the legal aspects of running a competition for your business?  In this episode of the Powerful Content Podcast, Mel Daniels talks with guest Emma Heuston about the ins and outs of using competitions as a business strategy.   Emma, a former lawyer turned author and entrepreneur, shares her journey from practicing lawyer to creating legal business resources and tools.   The episode delves into the legal considerations businesses must keep in mind when running competitions, focusing on the distinction between games of chance and games of skill, the legal obligations tied to each, and the importance of terms and conditions.   Emma offers insights into the practical aspects of ensuring competitions are legally compliant, highlighting the significance of transparency, privacy policies, and the responsible collection and handling of participant data.   The conversation also touches on the strategic benefits of competitions for business growth, such as increasing brand awareness and growing email lists.   Make sure you check out Emma’s free resource if you’re thinking about running a competition for your business.    00:00 Welcome to The Powerful Content Podcast  00:59 Acknowledgement of Country  01:25 Introducing Emma Houston and her journey  07:35 The Legalities of running competitions in business  09:48 Understanding competition types and legal requirements  22:35 Privacy, data, and compliance in competitions  28:16 Final thoughts   31:00 Connect with Mel    Where to find Emma Heuston  Facebook: www.facebook.com/readytobosslegal.com  Instagram: www.instagram.com/readytobosslegal  Website: www.readytobosslegal.com    Links mentioned in this podcast  https://readytobosslegal.com/blog/2023/5/23/how-to-run-an-online-competition-what-you-need-to-know-about-competition-terms-and-conditions-in-australia    If you enjoyed listening to this episode, then you’ll also love:  Episode 69 – Protecting your business legally with Tracey Mylerchranne  Episode 72 – Building audacious empires with Leanne Woff     I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Get your content sorted with a 1:1 Content Strategy  👉 Grow  your email list like a pro with 1:1 Build your list package  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Embracing Content Creation with Heart: A Holistic Approach  Do you feel like there’s something missing from your content? Or that the methodologies that you’re told you ‘should’ be following, feel wrong?  Listen to that feeling.  In this episode of the Powerful Content Podcast, host Mel Daniels covers the importance of creating content with heart, not just content based on a formula or someone else’s strategy.  Because when you can learn to trust yourself and believe in your intuition then that’s when your content will start to come from the heart. And when you create this type of content, which reflects the true you, that is empathetic, connecting, valuable and consistent, then so many shifts will occur for you.  You need to take a holistic approach to content marketing that incorporates mind and soul alongside heart to make it easier to bring more YOU to your content.  The episode also explores the client journey and embracing your point(s) of differentiation in order to create content with heart    00:00 Unlocking content creation with heart: an introduction  00:50 Welcome to the powerful content podcast  01:49 Acknowledgement of Country  02:38 The essence of content with heart  08:21 Navigating the client journey with authentic content  10:11 Standing out by embracing your uniqueness  13:54 Implementing heart in your content strategy  16:57 Embracing a holistic approach to content marketing  19:17 Conclusion and how to work together    Links mentioned in this podcast  Quiz – What’s the missing link in your content?  Episode 3 – Why sales funnels suck  Episode 32 – Creating a message from the heart  Episode 65 – The one thing that’s missing from your message    If you enjoyed listening to this episode, then you’ll also love:  Episode 112 – Increase your content confidence with heart, mind and soul    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Get your content sorted with a 1:1 Content Strategy  👉🏻 Grow  your email list like a pro with 1:1 Build your list package  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Ever wondered the secret of hiring the perfect team member?  In this episode Mel Daniels speaks with Paula Maidens about building great teams.  They cover the 'what' and 'how' in job descriptions to attract the right candidates, the common mistakes made during the hiring process, the importance of clarity in hiring, having correcting conversations with team members, and the need for clear communication to avoid assumptions.   Paula emphasises starting the hiring process early and providing training and support for team members to ensure success.  00:00 Welcome to the Powerful Content Podcast  00:59 Acknowledgement of Country   01:31 Introducing Paula Maidens: The team building expert  03:11 The journey to empowering entrepreneurs  05:36 Overcoming hiring hesitations  12:12 Finding the right fit for your team  23:05 Avoiding common hiring mistakes  30:39 Final thoughts and superpower insights  31:47 Parting advice and how to work with Mel    Where to find Paula Maidens  Website: https://paulamaidens.com/   Instagram: https://instagram.com/paulamaidensconsulting   Facebook: https://www.facebook.com/paulamaidensbuildingawesometeams   LinkedIn: https://www.linkedin.com/in/paulamaidens/  Listen & subscribe to the Big Dreams Great Teams™ Podcast    Links mentioned in this podcast  Kick Ass Interviewing Masterclass https://paula-maidens.mykajabi.com/kickass-interviewing-masterclass   Grab my Top Interview Questions https://paulamaidens.com/top-interview-questions/   Know WHO to hire to match you by learning your Leadership Style. Take the Quiz https://paulamaidens.com/quiz/    If you enjoyed listening to this episode, then you’ll also love:  Episode 69 – How to protect your business legally with Tracey Mylerchrane  Episode 49 – Being intentional to make meaningful progress with Annie Love    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content   👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Get your content sorted with a 1:1 Content Strategy  👉🏻 Grow  your email list like a pro with 1:1 Build your list package  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Do you lack confidence in your content?  In this episode of the Powerful Content Podcast, Mel Daniels addresses the common issue of lacking confidence in content creation, which hampers the ability to share powerful messages.   Mel discusses the reasons behind this lack of confidence, including comparisonitis, imposter syndrome, unrealistic expectations, and fear of failure.   She busts myths around confidence and explains its dynamic nature, debunking the belief that confidence is permanent or solely linked to extroversion.   She outlines three key components essential for boosting content confidence: heart, mind, and soul, highlighting the importance of connection, strategic thinking, and bringing one's unique self to the content.   Mel introduces practical steps to build confidence, including focusing on the message and the audience, practicing content creation, and reflecting on personal growth. The episode includes acknowledgments to the traditional custodians of the land and offers resources for listeners to further explore content creation strategies.    00:00 Unlocking your content creation confidence  00:36 Welcome to the Powerful Content Podcast  01:36 Acknowledgement of Country  02:04 Confidence for big-hearted entrepreneurs  07:14 Busting confidence myths  09:43 The power of confidence in content creation  11:11 Practical steps to boost your content confidence  15:08 Wrapping up and next steps    Links mentioned in this podcast  Heart Mind and Soul Quiz  The Content Effect  Coming Soon – The Content Accelerator    If you enjoyed listening to this episode, then you’ll also love:  Episode 60 - Why content creation feels hard and how to fix it  Episode 53 - Embrace your strengths for business and content confidence with Rowena Mabbott If you’ve loved the episode, leave a rating and review!  I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Get your content sorted with a 1:1 Content Strategy  👉👉Grow  your email list like a pro with 1:1 Build your list package  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

We’ve all been conditioned, either directly or indirectly to believe certain things in our life. And when it comes to money and wealth creation (especially for women), those beliefs are often more ingrained than we realise.  In this week’s episode, I talk with Julia Scott, intuitive money mindset and finance expert about how we can identify these limiting beliefs, or money blocks, to achieve greater wealth in our lives.  She emphasises the distinction between being rich and being wealthy, advocating for wealth as a means to offer more choices and opportunities to support others. Listen in for practical advice on overcoming money blocks and setting ambitious financial goals.   You can take Julia’s money personality quiz to understand your money strengths and understand the role of your surroundings in financial success.   Julia's key message is that money amplifies who you are, and by aligning mindset and surroundings with financial knowledge, women can achieve lasting wealth.    00:00 Welcome to The Powerful Content Podcast  00:59 Acknowledgement of Country  01:17 Introducing Julia Scott: Money Mindset and Finance Expert  02:25 Julia's journey: from accountant to empowering women financially  04:19 The importance of money mindset over knowledge  04:46 Addressing women's financial confidence and history  08:06 Combining finance expertise with feng shui and mindset  20:41 Understanding money blocks and how to overcome them  28:02 The difference between being rich and being wealthy  33:17 Final thoughts    Where to find Julia  Instagram: www.instagram.com/loveluckwealth   Facebook: www.facebook.com/loveluckwealth  LinkedIn: www.linkedin.com/in/julia-scott-llw/  Web: www.loveluckwealth.com    Links mentioned in this podcast  Discover your money personality, your financial blocks and strengths with this free quiz.     If you enjoyed listening to this episode, then you’ll also love:  Episode 9 - Under the hood: The key to hitting your powerful profit goals  Episode 33 - Knowing your numbers to grow your business your way with Lisa Turner    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Get your content sorted with a 1:1 Content Strategy  👉🏻 Grow  your email list like a pro with 1:1 Build your list package  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Have you ever been told to do something a certain way and tried it, but it felt soooo wrong? Whilst everyone has their own way of doing something, it doesn’t have to become your way. I want you to know that there’s always more than one pathway to a desired outcome. In this episode of the Powerful Content Podcast, Mel Daniels explores the importance of creating content in a way that feels authentic and aligned with your strengths and personality. She encourages you to identify and use your unique strengths to your advantage through the concept of content creator archetypes, discusses the significance of aligning content with your soul and offers methods to support consistent content creation that resonates with both you and your audience. Mel highlights common challenges and solutions for creating content in a way that feels right, without succumbing to the pressure of external expectations. The episode wraps up with encouragement to leverage personal strengths in content creation, and an invitation to explore these concepts further in Mel's book, 'The Power of Content.'   00:00   Discovering your unique content creation path 00:55   Welcome to the powerful content podcast and Acknowledgement of Country 02:12    Embracing your uniqueness in a world of 8 billion 03:36    Harnessing your unique strengths for content creation 07:27    Aligning your content with your true self 10:07    Supporting yourself in content creation 14:35     Leveraging your strengths for effective content 18:23     How to continue your journey   Links mentioned in this podcast The Power of Content The Content Creator Archetype Quiz   If you enjoyed listening to this episode, then you’ll also love: Episode 4 – Use your content super power Episode 36 – The recipe for consistent content   I use and recommend Podbean and Descript to edit my podcast. * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.   Ready to work with me? 👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow  your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project   For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website

Welcome to The Powerful Content Podcast  Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me a review and let me know your ‘aha’ moment!     Do you use The Power of Content to your advantage?  In this episode Mel Daniels delves into the definition of powerful content, highlighting its human-centric nature over AI-driven content and emphasising content creation from a balanced perspective that accounts for both the creator and the audience.   The episode further explores a simple framework consisting of five stages: connect, align, become, impact, and inspire, aiming to guide listeners in becoming powerful content creators.   Mel invites her audience to participate in a quiz to discern their place in the content creation journey, offering insights into improving their strategy and effectively communicating their unique message to the world.    00:00 Welcome to the powerful content podcast  00:59 Acknowledgement of Country  01:25 Introducing The Power of Content book  02:58 Understanding what powerful content looks like  09:04 The 5 stages to becoming a powerful content creator  17:13 How to work with Mel and wrap-up    Links mentioned in this podcast  Buy your copy of The Power of Content  Quiz – where are you on your journey to become a powerful content creator?  Episode 10 – The power of reimagination  Episode 3 – Why sales funnels suck    If you enjoyed listening to this episode, then you’ll also love:  Episode 49 – Being intentional to make meaningful progress with Annie Love  Episode 66 – How to bring The Content Effect to your business I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Get your content sorted with a 1:1 Content Strategy  👉 Grow  your email list like a pro with 1:1 Build your list package  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

The Power of Content is Mel Daniels’ new book and in this episode she takes you behind the scenes and features five women who were influential in her own business journey as well as the process of writing the book. In the episode Mel covers the importance of business friendships, redefining your content marketing language to be more heart-centred, the role of purpose and energy in content creation and insights into the book structure and design. When you embrace your unique self in your own business journey, anything is possible. Listen in to learn more about the book and the people who made it possible. 01:23    Behind the scenes: influential women in business 02:34    The importance of biz buddies in entrepreneurship 05:55    Redefining marketing terms with heart 09:17    Purpose and energy in content creation 12:52     The impact of branding and design on your business 16:54    The role of structure in writing and content creation 19:02    How to buy a copy of the power of content     Links mentioned in this podcast The Power of Content   If you enjoyed listening to this episode, then you’ll also love: Episode 66 – How to bring The Content Effect to your business Episode 78 – Love letter to my ideal client   I use and recommend Podbean and Descript to edit my podcast. * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.   Ready to work with me? 👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow  your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project   For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website

Do you find goal setting difficult to do?  In episode 107 of the Powerful Content Podcast, Mel Daniels speaks with Sara Mayer, a goal-setting expert and the owner of Sara Mayer Consulting.   Sara shares insights on how to manage hectic schedules and convert them into manageable tasks, emphasising the importance of setting and achieving personal and business goals.   They discuss the significance of reflection, the role of measurable goals, and strategies for embedding these goals into daily life to ensure progress.   Sara also introduces the concept of 'The Gap and the Gain' for assessing achievement and introduces a structured approach to goal setting that shifts focus from result-oriented to process-oriented objectives.   If you’re ready to crush your bold goals, then this is the episode for you!    00:00 Welcome to the Powerful Content Podcast with Sara Mayer  02:16 Celebrating Achievements and Setting New Goals  02:25 The Importance of Goal Setting in Life and Business  04:05 Identifying Symptoms of Living Without Purpose  06:08 Reflecting on Past Achievements and Setting Future Goals  08:33 Breaking Down the Reflection Process for Effective Goal Setting  16:14 Measuring Success: The Gap and the Gain  21:34 Actionable Steps Towards Achieving Your Goals  23:49 Sarah Mayer's Superpower: Making the Impossible Possible    Where to find Sara Mayer  LinkedIn: https://www.linkedin.com/in/saramayer/   YouTube: https://www.youtube.com/@boldgoalcrushers   Instagram: https://www.instagram.com/saramayerconsulting   Website: https://www.saramayer.com/   Facebook: https://www.facebook.com/151546625493155     Links mentioned in this podcast  My Weekly reflection worksheet https://www.saramayer.com/free-tools-and-resources    If you enjoyed listening to this episode, then you’ll also love:  Episode 9: Under the hood: The key to hitting your powerful profit goals  Episode 84: Finding purpose in your content journey    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content   👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Get your content sorted with a 1:1 Content Strategy  👉🏻 Grow  your email list like a pro with 1:1 Build your list package  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Do you think that in order to be visible you need to be an extrovert?  In this episode of The Powerful Content Podcast, Mel Daniels dives into the topic of visibility, especially for introverts, debunking the myth that only extroverts can be visible in content creation.   Mel emphasises that visibility is about making it easy for your ideal client to find you, not about being everywhere or being the loudest. She also shares practical strategies for increasing visibility, including creating powerful content, having a message that matters, and being consistent.   Included in the episode is actionable tips like creating bingeable content, building an email list, focusing on a single social media platform, knowing your core beliefs, collaborating with others, and guest speaking.   The episode is a comprehensive guide to leveraging content strategically for business growth, aimed at purpose-led entrepreneurs who wish to increase their visibility while staying true to their introverted nature.    00:00 Introduction to The Powerful Content Podcast  00:59 Acknowledgement of Country  01:29 Announcement: The Power of Content Book Release  02:44 Busting the Myth: Visibility and Introversion  03:41 Understanding the Concept of Visibility  06:21 The Power of Content: A Deep Dive  12:41 The Importance of a Message that Matters  14:09 The Role of Consistency in Visibility  17:57 Practical Tips for Increasing Visibility  21:56 Recap and Conclusion  23:27 Working Together: Opportunities and Invitations    Links mentioned in this podcast  The Power of Content  Content Creator Archetype Quiz    If you enjoyed listening to this episode, then you’ll also love:  Episode 32: Creating a message from the heart  Episode 104: The 3 things that you need so that your content stands out in an AI driven world  Episode 52: How to build your email list with the right clients without feeling salesy  Episode 93: Staying relevant (and alive) with email marketing in 2024  Episode 36: The recipe for consistent content  Episode 46: Consistency for go-with-the-flow creators  Episode 62: Why consistency hasn’t worked in the past for you    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Get your content sorted with a 1:1 Content Strategy  👉 Grow  your email list like a pro with 1:1 Build your list package  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

This discussion about inclusivity with Louise O’Reilly gives us strategies to overcome unconscious bias.   Louise shares her expertise and personal experiences, emphasising the importance of acknowledging different cultures and perspectives to create an inclusive business environment.   We discuss strategies to foster inclusivity in content and the necessity of viewing inclusivity as an integral business practice rather than an add-on or secondary aspect.  Louise also shares her perspective on 'allyship', acknowledging privilege, and her superpower to voice out stories marking the first generation where those outside her community willingly listen and are ready for change.    00:08 Introduction to the Powerful Content Podcast  00:59 Acknowledgement of Traditional Custodians  01:22 Introducing Guest Speaker: Louise O'Reilly  03:14 Understanding Allyship  06:01 The Importance of Inclusivity in Business  10:10 Creating a Welcoming and Safe Space in Business  15:56 The Role of Intention and Work in Inclusivity  19:26 The Impact of Individual Actions in Inclusivity  22:53 The Power of Inclusion and Conscious Leadership  23:42 Embracing Imperfection and Taking Action  24:28 Overcoming Sadness and Embracing Community  25:13 Transforming Negative Emotions into Positive Change  27:18 Understanding and Acknowledging Privilege  30:53 Creating Inclusive Content  35:37 The Power of Diverse Perspectives  39:01 Final Thoughts and Parting Words    Where to find Louise  Website- www.LouiseOReilly.com.au   TikTok - https://www.tiktok.com/@louise_oreilly   Instagram - https://www.instagram.com/louise.oreilly.shieldandconch/   Facebook - https://www.facebook.com/LouiseOReilly.TheShieldAndTheConch   YouTube - https://www.youtube.com    Links mentioned in this podcast  10 Tips for Effective Social Change Conversations eBook  Business inclusivity quiz  2024 Aboriginal and Torres Strait Islander Significant dates list for business content planning  10x zero-cost ways to be inclusive in business checklist  15 ways to be inclusive in business checklist    If you enjoyed listening to this episode, then you’ll also love:  Episode 73 - Managing your energy as an impact-driven entrepreneur with Alena Turley  Episode 66 - How to bring The Content Effect to your business    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Get your content sorted with a 1:1 Content Strategy  👉🏻 Grow  your email list like a pro with 1:1 Build your list package  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

AI is a huge help for content creation, but how can you avoid being same-same?  In this episode, Mel talks about the importance of infusing personal touch into content creation, especially in the technological era of AI creating increasingly generic content. By staying unique with your content to connect with your audience and humanise your business you’ll stand out and be remembered. She highlights the three key areas to include in your content: story-telling, possessing a clear message that matters, and thought-leadership development.     00:19 The impact of AI on content creation  01:09 The disconnection through device addiction  01:35 AI and social media  02:20 The importance of personal touch in AI-generated content  04:13 The power of YOU-ness in content and how to use it to stand out  07:20 The impact of YOU-ness on engagement  08:17 Ways to bring more YOU-ness to your content  08:20 The power of storytelling  10:55 Having a message that matters  12:58 The importance of thought leadership  14:23 Conclusion: The three key elements to stand out    Links mentioned in this podcast  Using stories to stand out  Logic puzzles  Odette Barry’s Big Ideas Ministry Series on Hack Your Own PR podcast – Start at episode 87.    If you enjoyed listening to this episode, then you’ll also love:  Episode 65 – The one thing that’s missing from your message  Episode 74 – 3 simple ways to improve your message    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content   👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Get your content sorted with a 1:1 Content Strategy  👉🏻 Grow  your email list like a pro with 1:1 Build your list package  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

In this episode Mel and Jenn cover:  ✨ How communities and audiences differ and why we need to focus our marketing efforts into growing communities  ✨ What’s emerging in the tech space to make marketing our business in 2024 simpler and easier  ✨ The secret to consistent marketing and why it matters in 2024.    Where to find Jenn  Facebook: https://www.facebook.com/jenndonovan.au  Instagram: https://www.instagram.com/jenndonovan_/  LinkedIn: https://www.linkedin.com/in/jenn-donovan/  Website: https://socialmediaandmarketing.com.au/ Links mentioned in this podcast  Monthly Social Media Prompt Calendar - a social media prompt for every day of the month - https://bit.ly/SeptJennCal    If you enjoyed listening to this episode, then you’ll also love:  Episode 100 - What to focus on with your content for 2024  Episode 102 -  How to craft a content strategy that you'll actually use    Ready to work with me?  👉🏻 Buy my book The Power of Content   👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Get your content sorted with a 1:1 Content Strategy  👉🏻 Grow  your email list like a pro with 1:1 Build your list package  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Do you wish that you could create a content strategy that’s both sustainable and actionable?  In episode 102 of the Powerful Content Podcast, Mel talks about the importance of a content strategy for a business.   This episode isn’t about the ‘shoulds’ when it comes to content creation, but rather how you can implement a strategy that feels good and one that you’ll actually use!  Mel covers:  ✨ What a strategy is, and what it isn’t  ✨ Unpopular opinion: 4 reasons why you don’t need to START with a strategy  ✨ The 5 things to keep in mind when crafting a sustainable and connective content strategy    00:00 Introduction and Podcast Competition  01:19 Understanding Content Strategy vs Tactics  03:10 Why You Don't Always Need to Lead with Strategy  06:18 How to Craft a Useful Content Strategy  07:15 Tips for Creating a Strategy You'll Actually Use  10:15 Conclusion and How to Get More Help    Links mentioned in this podcast  Leave a Google review: https://g.page/r/CQPrRpciHIsCEAI/review  Kate Doster’s Back to Business Bundle (affiliate link)  Super Simple One Page Content Strategy  Unlock your content creator archetype    How to leave a review  Here’s a few prompts that you can answer to leave your review!  Why you’ve enjoyed listening to the podcast so far  What topics you love hearing me talk about  Your favourite episode and why  Still stuck for ideas? Use AI to help you! Use this prompt:  Please write me an 80-100 word testimonial for The Powerful Content Podcast that I can leave as a review. I enjoy listening to it because [insert your reason eg gives me actionable ideas for my content, I resonate with what Mel says] and has resulted in me [insert your result eg feeling more confident, being more inspired to create content, motivated to be more consistent]  Terms & Conditions  Two winners will be drawn at random on 16 February 2024  You must be following @meldbusiness on Instagram  DM a screenshot of the review to @meldbusiness  Prize must be claimed before 30 June 2024  Book will be delivered once published    If you enjoyed listening to this episode, then you’ll also love:  Episode 4 – Using your content superpower  Episode 72 – 7 key elements of a meaningful content strategy    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content   👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Get your content sorted with a 1:1 Content Strategy  👉🏻 Grow  your email list like a pro with 1:1 Build your list package  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

In episode 101 of the Powerful Content Podcast, host Mel Daniels speaks with Steph Gobrael, founder of S38 Business Management, on the importance of achieving a work-life balance to enhance productivity and personal satisfaction.   They discuss Steph's transition from the corporate field to entrepreneurship prompted by her desire to spend quality time with her family.   Steph also shares her strategy on planning, practicing self-care, and constantly stepping out of her comfort zone as the key aspects of success.    00:08 Introduction to the Powerful Content Podcast  00:59 Acknowledgement of Traditional Custodians  01:23 Introducing Guest: Steph Gobrael  01:44 Steph's Journey to Business Success  02:34 Steph's Role as an Online Business Manager  04:59 Steph's Personal Growth in Business  06:20 The Importance of Self-Worth in Business  08:50 The Role of Confidence in Business Success  12:05 Balancing Business and Personal Life  15:38 The Importance of Self-Care in Business  22:54 Business Foundation Health Check  24:08 The Importance of Community in Business  25:42 Steph's Superpower and Final Words  26:49 Conclusion and How to Connect    Where to find Steph  Instagram: https://www.instagram.com/steph_gobraiel.obm/  LinkedIn: https://www.linkedin.com/in/stephanie-gobraiel/     Links mentioned in this podcast  Business Foundations Health Check Quiz: https://s38businessmanagement.com.au/freebies/    If you enjoyed listening to this episode, then you’ll also love:  Episode 29 - Creating a thriving community with Carrie Kwan and Lucy Kippist Mums and Co  Episode 39 – Overcoming imposter syndrome in marketing with Lily Rudolph    Ready to work with me?  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Get your content sorted with a 1:1 Content Strategy  👉🏻 Grow  your email list like a pro with 1:1 Build your list package  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

Are you looking to increase the impact of your content? If you’re here I know that as a purpose-led entrepreneur you want to serve your clients through content that makes a difference.   In this episode, Mel covers:  ✨ How trends are not the only way to increase the impact of your content  ✨ The 5 foundational elements you need to include in your content marketing instead  ✨ Why being more YOU is so important to your success (and how you feel about content creation too)    Links mentioned in this podcast  Leave a Google review: https://g.page/r/CQPrRpciHIsCEAI/review  Amy Porterfield episode #613    How to leave a review  Here are a few prompts that you can answer to leave your review!  Why you’ve enjoyed listening to the podcast so far  What topics do you love hearing me talk about  Your favourite episode and why  Still stuck for ideas? Use AI to help you! Use this prompt:  Please write me an 80-100 word testimonial for The Powerful Content Podcast that I can leave as a review. I enjoy listening to it because [insert your reason eg gives me actionable ideas for my content, I resonate with what Mel says] and has resulted in me [insert your result eg feeling more confident, being more inspired to create content, motivated to be more consistent]  Terms & Conditions  Two winners will be drawn at random on 16 February 2024  You must be following @meldbusiness on Instagram  DM a screenshot of the review to @meldbusiness  Prize must be claimed before 30 June 2024 Book will be delivered once published    If you enjoyed listening to this episode, then you’ll also love:  Episode 65 – The one thing missing from your message  Episode 59 – The art of being true with Cassandra Goodman    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content   👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Get your content sorted with a 1:1 Content Strategy  👉🏻 Grow  your email list like a pro with 1:1 Build your list package  👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

In this episode Mel and Emma cover:  ✨ Why we need to sell but why so many find it hard or icky  ✨ How to reframe your stories about selling so that you get in and do it  ✨ A simple framework for selling that works every time  Where to find Emma  Instagram: www.instagram.com/emmarmcqueen  Facebook: https://www.facebook.com/emmarmcqueen/  LinkedIn: https://www.linkedin.com/in/emmamcqueen/  Website: www.emmamcqueen.com.au  Links mentioned in this podcast  Female Entrepreneur Growth Quiz: https://emma-abkifzms.scoreapp.com/  Revenue Raiser program: https://emmamcqueen.com.au/coaching-services/revenue-raiser/   If you enjoyed listening to this episode, then you’ll also love:  Episode 53: Embrace your strengths for business and content confidence with Rowena Mabbott  Episode 49: Being intentional to make meaningful progress with Annie Love  Ready to work with me?  👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Get your content sorted with a 1:1 Content Strategy  👉🏻 Grow  your email list like a pro with 1:1 Build your list package  👉🏻 Join my free Facebook Group The Content Project  For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website 

In this episode Mel covers: ✨ What 2024 looks and feels like at Meld HQ ✨ Her word of the year and how she’s bringing it to her business ✨ Ways in which she’s bringing her content objective to life in Q1   Links mentioned in this podcast Chat with Mel Mel’s speaker credentials   If you enjoyed listening to this episode, then you’ll also love: Episode 55 – Celebrating a year with Adam Daniels Episode 76 – Creating friction-free content   I use and recommend Podbean and Descript to publish and edit my podcast. * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.   Ready to work with me? 👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow  your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project   For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website

This week we're revisiting one of the most downloaded episodes of 2023.   In this episode Mel covers: ✨ The 5 questions you need to ask yourself if you’re not making sales ✨ How to set yourself up for growth in other areas of your business besides revenue ✨ The reason you need to join The Content Effect   Links mentioned in this podcast The Content Effect The Unboring Ideal Client Avatar   If you enjoyed listening to this episode, then you’ll also love: Episode 8 – Simple social media plan sorted Episode 52 - How to build your email list with the right clients without feeling salesy     Ready to work with me? 👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow  your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project   For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website

Today we're re-visiting one of the most downloaded episodes of 2023.   In this episode Mel covers: ✨ What a funnel is and why you need one ✨ The 4 different ways she approaches filling her funnel. Steal her ideas! ✨ What to focus on if your funnel isn’t working for you   Links mentioned in this podcast Grow your business with content – Mastery Week The Content Effect   If you enjoyed listening to this episode, then you’ll also love: Episode 3 – Why sales funnels suck Episode 6 – The key to powerful content   Ready to work with me? 👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow  your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project   For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website

In this episode Mel covers: ✨ 3 things that stand out in 2023 ✨ Finding gratitude, learning and growth even in the tough times ✨ How looking back can help you look forward, especially when it comes to your content   Links mentioned in this podcast Content review and planning guide   If you enjoyed listening to this episode, then you’ll also love: Episode 55 – Celebrating a year with Adam Daniels Episode 84 – Finding purpose in your content journey   I use and recommend Podbean and Descript to edit my podcast. * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.   Ready to work with me? 👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow  your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project   For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website