Business
Science
Philip Cruz, MD
The Pharma Medic Podcast is your go-to source for insights, stories, and expert advice in the dynamic field of medical affairs. Hosted by Philip Cruz, a seasoned medical affairs professional with 20 yrs experience and a passion for healthcare innovation, emotional intelligence, personal growth and development , each episode delves into the critical aspects of medical affairs, from navigating ethical dilemmas and leveraging digital health technologies to embracing patient-centric approaches and climbing the career ladder. Designed for healthcare professionals, aspiring medical affairs experts, and industry veterans alike, or just anyone who is curious of what we do, this podcast offers practical tips, real-world examples, and thought-provoking discussions to help you thrive in your career and make a meaningful impact on patient outcomes. Join us as we explore the evolving landscape of medical affairs and uncover the strategies and skills needed to excel in this vital field.
Total 16 episodes
1
05/11/2024

Season 2 Ep.8 : Mastering Focus: Becoming a Productivity Ninja in Medical Affairs

This episode explores the art of productivity in a high-stakes, fast-paced industry. Starting with a quote from Steve Jobs—“Focus is about saying no”—listeners are invited to think about productivity beyond task completion, inspired by Graham Alcott’s book , "How to Be a Productivity Ninja". The episode kicks off with the concept of ruthless focus, emphasising the power of saying “no” to stay aligned with strategic goals. By filtering tasks that truly drive patient outcomes, medical affairs professionals can direct their energy towards what matters most. The second segment introduces Zen-like calm, urging listeners to maintain composure under pressure. With examples of high-stakes scenarios, the host highlights techniques like grounding exercises that help professionals keep cool and resolve issues efficiently. This approach allows for a big-picture perspective, enabling medical affairs teams to handle challenges without derailing their focus. Next, the episode addresses technology's role, underscoring that tools should enhance productivity rather than become distractions. With a “tech checklist,” listeners are encouraged to evaluate which metrics and insights truly drive their projects forward. Technology in medical affairs should simplify rather than overwhelm, and the checklist approach can prevent the pitfalls of data overload. Stealth mode, the fourth segment, offers a tactic for protecting time for deep work. In medical affairs, where collaboration is critical, finding uninterrupted work periods is challenging but essential for strategic projects. The host shares examples of setting aside dedicated time blocks, encouraging professionals to use these moments for high-focus work that supports strategic initiatives. Finally, the episode brings in purpose-driven productivity, highlighting the importance of aligning every action with the broader mission of impacting patient outcomes. Starting each week by asking, “What’s my core purpose?” helps professionals focus on tasks that create meaningful contributions rather than mere activity. In wrapping up, The Pharma Medic reminds listeners that productivity isn’t just about ticking boxes but about making a lasting impact in healthcare. By embracing ruthless focus, calmness in crisis, thoughtful tech use, stealth mode, and purpose, medical affairs professionals can drive real, patient-centred outcomes. The episode ends with an invitation to keep exploring strategies to work smarter and innovate in healthcare.
13m
04/11/2024

Season 2 Ep.7 - Inside the Role of a Medical Advisor: Where Science Meets Strategy in Pharma

In this episode of *The Pharma Medic*, titled "Inside the Role of a Medical Advisor: Where Science Meets Strategy in Pharma," Dr Philip Cruz delves into how Medical Advisors navigate the complexities of Medical Affairs. Acting as interpreters of data, they balance scientific insights with real-world applications, guiding healthcare providers and stakeholders in developing patient-centered healthcare solutions. The episode begins by breaking down what it means to be a Medical Advisor, a role that extends beyond standard corporate functions. Medical Advisors work at the intersection of clinical research, patient advocacy, and ethical responsibility, translating scientific and medical insights into actionable information. Their work influences every phase of a product’s journey, from development through to market strategy, all while ensuring treatments remain effective and safe for patients. Five core responsibilities define the role of a Medical Advisor. First is **Scientific Communication & Training**. Medical Advisors serve as the scientific face of the company, leading training sessions and translating complex data for teams and healthcare providers, ensuring all stakeholders fully understand the product’s value. Next is **Medical Strategy and Collaboration**, where Medical Advisors coordinate with R&D, Regulatory, and Commercial teams, aligning scientific insights with broader strategic goals, particularly around product launches. In **Data Generation & Evidence Building**, they collaborate with Medical Science Liaisons (MSLs) to gather real-world evidence, addressing data gaps and shaping clinical guidelines. **Compliance & Ethical Oversight** is another essential area, as Medical Advisors ensure that all promotional materials and communications meet ethical and regulatory standards. Lastly, through **Stakeholder Engagement & Partnerships**, they act as liaisons to Key Opinion Leaders (KOLs), patient groups, and regulatory bodies, bringing critical insights into the organization to enhance product safety and efficacy. The episode also covers the qualifications and skills required to become a Medical Advisor. Typically, those in this role come from clinical backgrounds—such as doctors, nurses, pharmacists, or PhDs in life sciences. Experience in a specific therapeutic area is highly valued, as is a background in clinical or pharmaceutical research. Key qualities for success include strong communication skills, a solid ethical foundation, analytical thinking, and the ability to work collaboratively across departments and with external stakeholders. To provide clarity on how one can enter this role, the episode outlines four common pathways. **Clinicians Transitioning from Practice** bring invaluable patient insights and natural rapport with healthcare providers. **PhD Graduates** excel in data interpretation and evidence generation, thanks to their deep scientific expertise. **Medical Science Liaisons (MSLs)** bring field insights and strategic influence, enriching Medical Affairs strategies. **Clinical Researchers from CROs or Academia** contribute robust analytical and regulatory knowledge, making them well-suited for handling evidence generation and compliance.. The episode also addresses common challenges faced by Medical Advisors and offers tips for success. Balancing scientific integrity with business objectives can be challenging, but aligning insights with strategic goals is essential. Navigating ethical complexities requires close collaboration with compliance teams to maintain high standards. Managing stakeholder expectations demands transparency and follow-up, especially when dealing with KOLs. Additionally, keeping pace with evolving scientific data and regulations is crucial, making continuous learning key. Ultimately, Medical Advisors are not just scientific experts—they are influential voices shaping healthcare, merging scientific rigour with patient-centered ethics and strategic thinking.
29m
22/10/2024

Season 2 Ep.6 - MSL Role Insights : Bridging Science & Strategy in Medical Affairs

The role of a Medical Science Liaison (MSL) in the pharmaceutical industry is both complex and impactful. MSLs act as vital links between pharmaceutical companies and healthcare professionals (HCPs), bridging the gap between clinical practice and internal research. Their responsibilities include scientific exchange, relationship building with key opinion leaders (KOLs), and feeding real-world clinical insights back into the company to shape future medical innovations. MSLs spend their days interacting with both external healthcare experts and internal teams, translating complex data into meaningful discussions that advance clinical practice. A typical day could involve preparing for scientific meetings with oncologists, engaging with internal teams on competitor product insights, and meeting KOLs to discuss the latest clinical data. These insights often influence the design of clinical trials and ensure that therapies align with real-world needs. A key part of the MSL role is being a scientific expert in a therapeutic area, but communication skills are just as important. MSLs must adapt their communication style to their audience, whether presenting detailed data to top physicians or providing high-level summaries. They also play a strategic role by feeding insights from the field back to their companies, helping shape research and marketing strategies. Emotional intelligence (EQ) is crucial in building long-term, trust-based relationships with HCPs, enabling effective scientific exchange and collaboration. To excel as an MSL, core competencies include scientific acumen, strategic thinking, and strong relationship-building skills. Hiring managers look for candidates who can not only share data but also engage in meaningful, two-way dialogues with HCPs. Those looking to enter the field should highlight their scientific curiosity, adaptability, and emotional intelligence during the hiring process. The MSL function has evolved to become a strategic powerhouse in modern pharma, influencing medical strategy and improving patient care through real-world evidence and insights. As digital health and data analytics grow, MSLs are increasingly leveraging these tools to provide more granular, real-time insights, further expanding their impact on the industry. In conclusion, MSLs are more than just scientific messengers; they are essential strategic partners in advancing medicine. By building strong relationships with KOLs, gathering critical field insights, and maintaining a deep understanding of their therapeutic areas, MSLs ensure that pharmaceutical innovations meet the needs of both healthcare providers and patients. Thank you for joining us on the PharmaMedic Podcast, where we explore the evolving role of MSLs. Be sure to subscribe for more insights into the world of medical affairs.
19m
10/10/2024

Season 2, Ep. 5 - Reflections: Mistakes Made, Lessons Learned, and Pearls of Wisdom from My Career Journey

In this episode of *The PharmaMedic Podcast*, titled "Reflections: Mistakes Made, Lessons Learned, and Pearls of Wisdom from My Career Journey," I take a reflective look at my career in Medical Affairs. As someone with over 20 years in the pharmaceutical industry, I’ve experienced the highs, the lows, and everything in between. This episode is a chance for me to share some of those moments, the mistakes I’ve made along the way, and the lessons that have shaped me into the professional I am today. We kick things off by rewinding to the early days of my career. Fresh out of my pediatrics residency, I was full of ambition and ready to take on the world of clinical medicine. But life had other plans, and I found myself drawn to clinical trials and eventually Medical Affairs. Looking back, it’s clear that this shift was one of the best things that happened to me, even though it didn’t always feel like it at the time. One of the main themes I explore in this episode is the power of vulnerability. I share a few of my early blunders—those “what was I thinking?” moments—and explain how those mistakes became my greatest teachers. Vulnerability in leadership isn’t about showing weakness; it’s about being open to learning, to failing, and then getting back up stronger. And I hope that by sharing some of my own experiences, others might feel more comfortable embracing the inevitable bumps on their career path. I also spend time talking about relationships and trust. Medical Affairs is all about collaboration—working across teams, building bridges between stakeholders, and ultimately creating a space where everyone feels valued and heard. I’ve learned that leadership is not about being the one in charge; it’s about empowering others to do their best work, trusting them, and knowing that you don’t always have to have all the answers. A big part of my journey has been knowing when to pivot. Throughout my career, I’ve faced moments where I had to shift direction, whether that meant taking on a new role or approaching a project from a different angle. One example I share is my involvement in the EMSTAR project—an initiative I’m really proud of, but one that also taught me the importance of staying adaptable. Success is wonderful, but it’s often short-lived. What’s more important is staying open to the next opportunity and continuing to grow. Towards the end of the episode, I share what might be one of the most important lessons I’ve learned: taking care of your well-being. Over the years, I’ve had to remind myself that it’s okay to slow down sometimes and focus on staying healthy—mentally and physically. I haven’t experienced anything major, but I have learned the importance of finding balance so that I can show up as my best self, both professionally and personally. This episode is packed with stories, reflections, and insights that I hope will resonate with anyone on their own Medical Affairs journey. If there’s one takeaway I hope to leave you with, it’s this: Don’t be afraid of mistakes—they’re some of the best teachers you’ll ever have. And above all, remember that you’re not alone in this journey. We’re all learning, growing, and figuring it out as we go. [email protected].
8m
30/09/2024

Season 2, Ep. 4 – Decoding the Job Description: Finding the Right Fit in Medical Affairs

In this episode of The Pharma Medic Podcast, we tackle a challenge that nearly every Medical Affairs professional has encountered—decoding job descriptions. Whether you're just starting your career or have years of experience, job descriptions can often be more confusing than clarifying. Filled with corporate jargon, buzzwords, and vague responsibilities, they leave you wondering what the job really entails. Dr. Philip Cruz, with over 20 years of experience in Medical Affairs, breaks down a typical Medical Advisor job description, exposing the fluff and getting to the heart of what matters. He discusses how to identify key responsibilities, navigate through the "must-have" versus "nice-to-have" qualifications, and decide whether a role aligns with your career goals. You’ll learn how to separate meaningful tasks from corporate marketing language like "dynamic team" and "drive innovation," and understand what companies are truly looking for in candidates. This episode provides practical advice, including pro tips on how to assess job fit, ask the right questions, and avoid getting stuck on buzzwords. Whether you’re searching for your next opportunity or aiming to advance in your current career, this episode will help you develop a critical eye when reading job descriptions. Tune in for a straightforward, step-by-step guide to understanding job postings, ensuring that the next role you apply for is the perfect fit for your skills and ambitions. Key Takeaways: -How to identify the most important responsibilities in a job description. -Understanding the difference between essential and desirable qualifications. -How to decode jargon and read between the lines. -Tips for assessing whether a role aligns with your long-term career goals.
16m
21/09/2024

Season 2 Ep. 3: Mastering the Medical Affairs Interview: Insider Tips for Success!

In this episode of the Pharma Medic Podcast, Dr. Philip Cruz shares key insights into nailing your next Medical Affairs interview. With over 20 years of experience in pharma and medical affairs, Dr. Cruz brings you actionable strategies to help you stand out from the competition. Whether you’re looking to move up or break into Medical Affairs, this episode is packed with tips to help you prepare, impress, and succeed. We’ll explore how to answer essential questions like “Tell me about yourself” and “Why do you want to work here?”, ensuring you hit the right balance between confidence and humility. Dr. Cruz also shares how to use real-world evidence in your answers, show leadership without authority, and demonstrate how you can add value through digital health tools. You’ll learn the importance of research—how knowing the company’s mission and values can make all the difference—and how to weave this knowledge into your responses. Handling tricky questions about failure and conflict? No problem. Dr. Cruz provides guidance on how to approach these with honesty and strategic thinking. And don’t forget about that all-important closing question, “Do you have any questions for us?”—we’ve got you covered with examples of smart, thoughtful inquiries that will leave a lasting impression. This episode will not only help you prepare for specific questions but will give you the mindset to approach the interview with confidence and adaptability. Remember, it's not about memorizing scripts; it's about being so well-prepared that you can respond naturally and effectively to whatever comes your way. Got feedback or questions? Reach out at [email protected]. If you enjoyed this episode, be sure to subscribe and share it with a colleague who might need that extra interview boost!
17m
15/09/2024

Season 2 Ep. 2 : Crafting the Perfect Medical Affairs CV: Tips to Stand Out in a Digital Age

In this episode, we tackle a critical topic for anyone looking to break into or advance in Medical Affairs: crafting the perfect CV or resume. Your CV is more than just a list of your accomplishments—it's your ticket to the next big opportunity. This episode covers the essential differences between a CV and a resume, helping you decide which format is right for your job application. We'll dive into the nuances of Medical Affairs, a field at the intersection of clinical research, regulatory affairs, and commercial strategy. Learn how to create a headline that acts as your personal brand statement and captures the recruiter’s attention right from the start. We’ll discuss how to translate your clinical experience or research background into a strategic narrative that aligns with Medical Affairs roles, emphasizing transferable skills and a clear value proposition. You'll discover how to highlight your accomplishments, not just list your duties, with actionable tips on using metrics to quantify your impact. We'll delve into the importance of keywords for Applicant Tracking Systems (ATS) and how to naturally integrate them into your resume to ensure it gets noticed. Additionally, we'll talk about the significance of education and certifications, and how showcasing continuous learning can make you stand out in this competitive field. This episode also offers real-life examples and tips for tailoring your CV to specific roles, even if you’re transitioning from a different background. We’ll discuss the importance of formatting and organization, ensuring your CV is clean and easy to read. And let's not forget networking—learn how to leverage your connections to get your resume in front of the right people. By the end of this episode, you'll have a comprehensive understanding of how to create a Medical Affairs CV or resume that tells your unique story, showcases your skills, and resonates with recruiters. Whether you’re a seasoned professional or new to the field, these tips will help you craft a document that stands out in the digital age. Tune in to refine your CV and get one step closer to your next opportunity in Medical Affairs.
18m
08/09/2024

Season 2 Ep. 1: Finding Your Path : Mental Preparation & Strategies to Land Your Medical Affairs Dream Job

In this episode, we’re diving deep into the heart of landing a job in Medical Affairs. Whether you're transitioning from clinical practice, academia, or another scientific field, we’ve got you covered! Join me, Dr. Philip Cruz, as we kick off Season 2 of The Pharma Medic Podcast, where we’ll walk you through the mental and practical strategies to help you succeed in this highly competitive industry. We’ll begin by tackling the critical step of mental preparation—a game-changer for anyone trying to break into Medical Affairs. How do you build the confidence, resilience, and focus needed to ace interviews and stand out from the crowd? I’ll share valuable insights, including how you can apply the Japanese philosophy of Ikigai to find your purpose and align your passions, strengths, and career goals. Next, we’ll explore practical strategies to handle tough interview questions, like communicating complex scientific data to non-experts. I’ll introduce you to the STAR method for answering questions with clarity and impact, ensuring that your responses are structured and memorable. We’ll also touch on the concept of Zanshin, another Japanese philosophy, which teaches you to stay present and maintain composure under pressure. Zanshin helps you handle the unexpected during interviews, adapt to feedback, and remain mentally sharp even after the interview is over. These philosophies provide a solid foundation for navigating the challenging yet rewarding path into Medical Affairs. Whether you’re preparing for your first interview or aiming for a leadership role, this episode has something for you. Tune in and get ready to land that Medical Affairs dream job!
23m