In this episode of The Negotiation, Todd Embley speaks with Jacob Cooke, co-founder and CEO of WPIC Marketing and Technologies, about the recent Singles Day shopping festival in China. They discuss the evolution of Singles Day, its performance in 2024, innovations in e-commerce, logistics challenges, and the competitive landscape of e-commerce platforms in China. Jacob shares insights on consumer behavior, marketing strategies, and the future of sales events in the region.TakeawaysSingles Day has evolved into a major shopping festival.2024 saw a 16% increase in sales compared to last year.Collectibles and premium products gained popularity this year.Alibaba made significant changes to support brands.China's e-commerce relies heavily on direct bank payments, not credit cards.Logistics during Singles Day has improved with a multi-day approach.Alibaba and JD dominate the Singles Day market.Consumer behavior is shifting towards higher-quality products.Future sales events include 12-12 and Women's Day in March.The competitive landscape is adapting with innovative strategies. 

In this episode of The Negotiation, Todd Embley interviews Pier Smulders, a digital and e-commerce expert with extensive experience in the Chinese market. They discuss the evolving landscape of e-commerce, particularly focusing on the opportunities for Australian and New Zealand brands in China and Southeast Asia. Pier shares insights on the importance of e-commerce as a channel, the cultural differences in consumer behavior, and the necessity of having a solid partner when entering new markets. The conversation also touches on Alibaba's diverse business model and its competitive strategies in the global market.TakeawaysChina is the most important export market for Australia and New Zealand.E-commerce is essential for reaching a vast customer base in China.Cultural differences significantly impact e-commerce strategies.Partner selection is crucial for success in new markets.Brands must be adaptable to the fast-evolving Chinese market.Cross-border e-commerce offers unique opportunities for foreign brands.Shopping in China is often seen as a form of entertainment.Southeast Asia presents a viable expansion opportunity for brands familiar with China.Learning from competitors can provide valuable insights for market entry.Consumer choice is enhanced by increased competition in the e-commerce space.Sound Bites"China is for both countries by far the most important export market.""Shopping is entertainment and entertainment is shopping in China.""You have to be much more nimble and change all the time.""Alibaba is better off empowering its retail partners.""Consumer choice becomes really important.""China evolves faster than many other markets.""Partner selection is so important.""You need a good partner to navigate the complexities."

In this episode of The Negotiation podcast, host Todd Embley interviews Ken Daley, the CEO of Joybees Footwear. Ken shares insights from his extensive career in the footwear industry, discussing his experiences with various brands and the lessons learned along the way. He emphasizes the importance of digital innovation, customer experience, and personalization in today's market, particularly when expanding into the APAC region. Ken also highlights the unique challenges the footwear industry faces, including sizing and return rates, and offers valuable advice for brands looking to grow internationally.TakeawaysThink global, act local is essential for international success.Personalization enhances customer loyalty and emotional connection.Digital marketing investment is crucial for brand visibility.Understanding cultural nuances is key when entering new markets.Building a reliable supply chain is a significant challenge.Customer experience should be prioritized to build brand loyalty.Automation can help deliver relevant customer experiences.The digital landscape in APAC is a trendsetter for global e-commerce.Social commerce is becoming increasingly important in the U.S.Patience and persistence are vital for success in APAC.

In this episode of The Negotiation podcast, host Todd Embley is joined by Daniel Mabey, Asia President of the United Natural Products Alliance. Daniel shares his expert insights into the rapidly growing nutraceutical industry within the Asia-Pacific region, focusing on current market trends, the importance of third-party certification, and the evolving dynamics of dietary supplements influenced by an aging population, rising health consciousness, and digital platforms. Daniel begins by discussing the role and upcoming events of the UNPA, setting the stage for a deep dive into how demographic shifts, consumer health consciousness, and digital platforms are shaping the demand for dietary supplements in APAC. He explains the critical role of third-party certification in building consumer trust and facilitating market entry for new brands. The conversation covers the specific market characteristics of China, Japan, and South Korea, highlighting how each country's unique regulatory and consumer environment affects the strategy of dietary supplement brands. Daniel also touches on the burgeoning opportunities in Southeast Asian markets like Vietnam, Thailand, and Indonesia. Further, he emphasizes the significance of e-commerce and digital sales channels in these regions, offering strategic advice for US brands aiming to penetrate these markets effectively.  Discussion Points:Overview of the United Natural Products Alliance and its activities in APAC.Trends driving the demand for dietary supplements in the Asia-Pacific region.The impact of demographic trends on the market.E-commerce influence on market dynamics in major APAC countries.Strategic advice for navigating regulatory challenges and localizing products in APAC markets.

In this episode of The Negotiation podcast, Todd Embley sits down with Antoaneta Becker, Director of Consumer Economy at the China-Britain Business Council, to delve into China's dynamic and ever-evolving e-commerce landscape.  Antoaneta, an expert on the Chinese market, discusses the upcoming China Consumer event hosted by CBBC, its strategic importance for UK brands, and the latest trends influencing China’s consumer economy. Antoaneta delves into China's e-commerce sector, contrasting China’s ecosystem with the UK's digital marketplaces, and identifies high-growth consumer sectors that UK brands can capitalize on. Antoaneta also provides her perspective on whether British brands should emphasize their national identity in the Chinese market. Finally, she addresses common challenges UK brands encounter in China and offers strategic advice for navigating these complexities successfully. Discussion Points:Antoaneta Becker’s career path and role at the China-Britain Business Council.Detailed insights into the China Consumer 2024 event, including its agenda and expected outcomes for UK brands.Current trends and growth sectors in China’s e-commerce landscape.The strategic advantage of British identity in the Chinese market.Challenges faced by UK brands in China and strategies to overcome them.

In this episode of The Negotiation podcast, host Todd Embley is joined by Mike Todd, a seasoned expert in international business development with a rich history of helping consumer brands expand into APAC markets. Mike shares invaluable insights from his experiences with major brands like Hunter, Swims, Uggs, and Mizuno and discusses the strategies that led to their success in these competitive regions.Starting with exploring his strategic approach for each brand, Mike delves into the APAC region's unique market dynamics and consumer behaviors that influenced his tactics. He also talks about the inception and growth of his proprietary brand, providing a firsthand look at the challenges and rewards of building a brand from the ground up.As a Senior Advisor at Dearin & Associates, Mike outlines his role in assisting companies to navigate the complexities of international expansion. He highlights common pitfalls to avoid and offers tailored advice for Australian brands considering entering or expanding within the Chinese market and other international arenas.The conversation wraps up with Mike’s forecast for the future, pinpointing sectors and markets that present lucrative opportunities for Australian brands aiming to go global. His advice is a must-listen for anyone looking to understand the intricacies of international brand expansion.

In this episode of The Negotiation podcast, Todd Embley hosts Marlene Sharp, an entertainment executive known for her role in globalizing Japanese game franchises like Sonic the Hedgehog. Throughout her career with LEVEL-5 abby and Sega of America, Marlene tackled the unique challenges of adapting Japanese franchises for global audiences. Now leading Pink Poodle Productions, she utilizes her extensive experience to provide specialized services for IP franchises that span the Asian and North American entertainment markets. During the discussion, Marlene addresses the evolving landscape of international entertainment, emphasizing the rising influence of Japanese, Korean, and Chinese franchises in the West.  Discussion Points ·      Marlene’s transition from working in traditional entertainment roles to specializing in Asian media properties.·      Challenges of adapting Japanese game franchises for global markets.·      The role of cultural considerations in international entertainment.·      Services offered by Pink Poodle Productions and their relevance to Asian markets.·      Differences in collaboration styles between Japanese and Korean partners.·      The evolving influence of Asian content in Western entertainment.·      Advice for navigating cross-cultural boundaries in the entertainment industry.·      Future projects and new markets of interest in Asia.

In this episode of The Negotiation, Darren Touch, founder and CEO of the Canada China Forum, discusses his interest in international relations with China and his experience as a Schwarzman Scholar at Tsinghua University. He shares his insights on the current state of Canada-China relations and the necessary steps to strengthen the relationship. Touch emphasizes the importance of people-to-people exchanges, educational programs, and language proficiency in building a new generation of leaders well-versed in China affairs. He also highlights the challenges of binary thinking and the opportunities for Canadians to gain hands-on experience in China and other parts of the world. Enjoy!Key Points:Developing a nuanced understanding of China is crucial for building a balanced and informed approach to Canada's strategy towards China.People-to-people exchanges and educational programs are key to strengthening the Canada-China relationship.Language proficiency and hands-on experience in China are valuable competencies for future leaders in international policy and diplomacy.Challenges include binary thinking and the need to overcome biases and stereotypes about China.Opportunities lie in expanding educational programs and encouraging Canadians to gain international experience.Leaving one's comfort zone and experiencing different cultures and perspectives is essential for personal and professional growth.

In this episode of The Negotiation podcast, we take a look back at the Paris 2024 Olympics with Mark Dreyer, the preeminent analyst of China's sports scene. Mark, a seasoned China sports reporter, delves deep into China’s performance at the 2024 Games and the cultural phenomena surrounding Chinese athletes.The discussion kicks off with a review of China's overall performance at the Paris 2024 Olympics, looking at how China fared in the medal tally and significant victories and storylines.One topic explored in depth is Zheng Qinwen’s gold medal victory in women’s tennis. Mark also addresses the controversies that clouded China's swimming successes, including Pan Zhanle’s world record in the 100-metre freestyle.The conversation shifts to the societal impact of sports, examining the treatment of athletes as celebrities in China and the governmental steps taken to manage public obsession with star athletes.Moreover, Mark touches upon other intriguing sports developments within China, including the influence and challenges faced by North American sports leagues operating in the Chinese market.This episode is tailored for listeners eager to understand the nuances of China's evolving sports landscape and the broader implications for international sports dynamics.Discussion Points:China's Olympic Performance: Evaluating the significance of the Paris 2024 Olympics for China and the emphasis on gold medals.Highlight on Zheng Qinwen: Discussing the impact of her gold medal win on China's sports scene.Controversies in Swimming: Analyzing the issues surrounding high-profile Chinese swimmers and their implications.Celebrity Culture in Sports: Exploring the phenomenon of athletes as celebrities and the social dynamics it creates.Broader Sports Developments: Delving into the presence and challenges of North American sports leagues in China.

In this second installment of our engaging dialogue with Ed Sander on The Negotiation podcast, host Todd Embley continues to explore the dynamic and rapidly evolving landscape of China's digital technology scene. Ed, known for his deep insights into the intricacies of Chinese e-commerce, shares his expertise on the roles of major players like Alibaba and JD.com and dives into emerging platforms like Douyin and Little Red Book. The episode begins with a discussion on Alibaba and JD.com, traditional giants in the Chinese e-commerce space. Ed analyzes how these companies are adapting to changes in consumer behavior and technological advancements. He specifically touches on Alibaba's "user-first" strategy and its implications for Taobao and Tmall's performance this year. Shifting focus to Alibaba's grocery arm, Hema, Ed explains why this segment of Alibaba fascinates him due to its innovative integration of online and offline retail, which significantly enhances the consumer shopping experience. The conversation then pivots to Douyin, the Chinese counterpart of TikTok, which has successfully morphed into a robust e-commerce platform. Ed discusses the reasons behind Douyin's e-commerce success and offers strategic advice for brands considering launching a store on the platform. Additionally, Ed assesses the potential of Little Red Book (Xiaohongshu) as an e-commerce platform built on top of its social media roots, exploring its unique position in the market. The episode also delves into the intense competition in local services in China, identifying key players and analyzing who is leading and why. Finally, Ed highlights other exciting trends in China's digital space that are shaping the future of e-commerce and digital interaction in one of the world's most vibrant markets. Discussion Points:The adaptation of Alibaba and JD.com in the evolving e-commerce landscape.Analysis of Alibaba’s "user-first" strategy and its impact.Insights into Hema’s role within Alibaba’s ecosystem.Douyin’s rise as a formidable e-commerce platform.The potential of Little Red Book as an e-commerce site.Overview of the competitive local services market in China.Emerging trends in China's digital space that are reshaping the industry.

In this episode of The Negotiation podcast, host Todd Embley is joined by Ed Sander, a renowned analyst specializing in China's digital technology landscape. In the first part of this two-part conversation, Ed shares his expert insights into Pinduoduo and the meteoric rise of its international marketplace, Temu. The episode kicks off with Ed discussing the innovative business strategies, such as group buying and aggressive discounting, that have propelled Pinduoduo to immense success within China. He then shifts focus to Temu, PDD Holdings’ ambitious cross-border platform, explaining its business model and why it has rapidly emerged as a formidable contender in the global e-commerce arena, potentially rivaling giants like Amazon. Ed addresses common misconceptions about Temu, providing clarity on its operational strategies and market positioning. He also explains the "semi-managed" model, highlighting its significance in Temu's operational framework and its impact on international e-commerce dynamics. Additionally, Ed discusses his upcoming study trip to China with Kaiser Kuo, inviting listeners to gain first-hand experience and deeper understanding of China's tech landscape. Discussion Points:The rise of Pinduoduo in China: strategies and business model.Introduction to Temu and its success factors.Misconceptions about Temu and its comparison with Amazon.Explanation of the "semi-managed" model and its importance.

In this episode of The Negotiation podcast, host Todd Embley is joined by Jason Ang, Co-founder and CEO of CONTEN.T, a forward-thinking agency dedicated to crafting digital experiences for global brands across the Asia-Pacific region. Jason delves into the evolving digital landscape, the unique challenges of engaging Gen Z consumers, and the strategic nuances of marketing in APAC. Jason begins by sharing his current location and the exciting developments at CONTEN.T, including their latest project, Superfan, designed to enhance brand engagement. He explains what a mobile-first digital experience entails for brands operating in China and Southeast Asia, emphasizing how the mobile-centric culture has influenced their marketing strategies. Drawing from his experiences with iconic brands like Tommy Hilfiger and Ralph Lauren, Jason discusses the specific challenges of adapting these well-known brands for the diverse APAC market. He then shifts focus to the significance of Gen Z consumers in these regions, describing them as pivotal to current and future market strategies due to their purchasing power and trend-setting abilities. The conversation further explores the types of content that resonate with Gen Z, their shopping preferences, and the lifestyle trends influencing their consumption behaviors. Jason highlights emerging product categories and how these shifts are impacting both online and offline retail. Moreover, Jason discusses the critical importance of integrating digital and real-world experiences to create compelling brand narratives in APAC. He concludes with three essential pieces of advice for brands aiming to make a mark in the Chinese market, particularly those looking to captivate the Gen Z demographic. Discussion Points:Introduction and current projects at CONTEN.T.Mobile-first digital experiences in China and Southeast Asia.Challenges faced while adapting Western brands for the APAC market.The importance of Gen Z consumers in APAC.Effective content strategies for engaging Gen Z.Shopping trends and lifestyle changes among Gen Z in China and Southeast Asia.The significance of blending digital with physical brand experiences.Key strategies for new brands entering the Chinese market.

In this episode of The Negotiation podcast, host Todd Embley welcomes Dr. Benjamin Herscovitch, a Research Fellow at the Australian National University's School of Regulation and Global Governance. Dr. Herscovitch brings a wealth of knowledge on China's economic statecraft and the dynamics of Australia-China relations, offering deep insights into recent developments and future prospects. The discussion begins with Dr. Herscovitch sharing his background as a China scholar and detailing his current research focuses. This sets the stage for a timely analysis of Chinese Premier Li Qiang's recent visit to Australia. Dr. Herscovitch explains the significance of this visit and shares key takeaways, highlighting its impact on diplomatic and trade relations between the two nations. The conversation then shifts to the broader theme of the warming relations between Australia and China. Dr. Herscovitch offers his analysis of the current state of this bilateral relationship, discussing both the positive trends and the challenges that remain. He provides a forecast for the next year, giving listeners a sense of what to expect regarding diplomatic and economic engagements. Further, Dr. Herscovitch comments on the recent lifting of wine tariffs and discusses other sectors still affected by trade actions. Lastly, he explores the main growth opportunities for Australian companies in China, considering the evolving political and economic landscape. Discussion Points:Dr. Herscovitch's research and background in China studies.Significance and outcomes of Premier Li Qiang’s visit to Australia.Current state and future prospects of Australia-China relations.Analysis of the lifting of wine tariffs and ongoing trade challenges.Growth opportunities for Australian businesses in China’s market.

In this episode of The Negotiation podcast, host Todd Embley is joined by Alex Phillips, the China Corridor Director for Santander UK. Alex shares insights into the evolving trade relationship between the UK and China, and how Santander UK facilitates international growth opportunities for British companies looking to expand into China and other Asian markets.The conversation kicks off with Alex discussing his current location and his role in the ongoing China Business Roadshow in the UK, which aims to strengthen ties between UK and Chinese businesses. Alex then delves into his personal journey, sharing what sparked his interest in China and the path that led him to his current position at Santander UK.Alex introduces the audience to the Santander Navigator platform, explaining how it supports companies in accessing international markets and what specific services Santander provides to facilitate global business expansion. He highlights the sectors where UK companies are currently thriving in China, discusses areas with significant growth potential, and outlines the challenges faced by foreign businesses in the Chinese market.Focusing on consumer brands, Alex explains why British brands resonate well with Chinese consumers and which sectors are particularly successful. He offers practical advice for mid-sized British brands considering exporting to China, detailing the crucial steps they should take in the initial months of entering the market.Lastly, Alex expands the discussion to other promising export markets outside of China, providing insights on opportunities for British companies looking to broaden their international presence.Discussion Points:Alex Phillips' role in fostering UK-China business relations.Insights from the China Business Roadshow in the UK.Overview of the Santander Navigator platform and its benefits for businesses.Successful sectors for UK companies in China and potential growth areas.Challenges faced by British businesses in the Chinese market.Success factors for British consumer brands in China.Strategic advice for British brands exporting to China.Promising export markets for British companies beyond China.

In this episode of The Negotiation podcast, host Todd Embley sits down with Zarina Kanji, WPIC’s newly appointed Managing Director for the UK and Europe. Zarina shares insights into her career, the evolving e-commerce landscape in China, and the promising opportunities for UK and European brands in APAC markets.The conversation begins with Zarina recounting her career journey, including her lengthy stint at Alibaba, detailing the experiences that shaped her expertise in Asian e-commerce and her strategic vision for WPIC’s expansion in the UK and Europe. She discusses the motivations behind her decision to join WPIC and what her appointment signifies for the company's global strategy moving forward.Zarina provides an in-depth analysis of how China’s e-commerce landscape has transformed over the years and offers actionable strategies that brands can adopt to thrive in this dynamic market. She highlights the consumer sectors with the most promise for UK and European brands, emphasizing the lifestyle and economic changes driving these opportunities.The discussion also touches on the reasons behind the success of British brands in China, exploring cultural appeal and market strategies that resonate with Chinese consumers. Zarina’s insights extend beyond China, as she reflects on her experiences in Southeast Asia and shares her optimism about the e-commerce potential in other APAC markets. This broader perspective influenced her decision to join WPIC and shapes her approach to navigating the challenges and opportunities in these regions.Discussion Points:Zarina Kanji’s career trajectory and her role at WPIC.Changes in China’s e-commerce landscape and strategic responses for brands.Promising consumer sectors for UK and European brands in China.The success factors behind British brands in the Chinese market.The potential of e-commerce in Southeast Asia and its influence on Zarina’s career.

In this episode of The Negotiation podcast, host Todd Embley welcomes Maren Steinnes, Co-founder and CEO of Fjorda, the innovative Norwegian supplements brand that has made a significant impact on the Chinese market. Maren shares the intriguing journey of Fjorda's entry into China, exploring the strategic decisions that led to its success and the broader implications for international brands in the APAC region. Maren begins by introducing the origins of Fjorda, explaining how the unique aspects of Norwegian culture and natural resources inspired the creation of a supplement brand tailored for the health-conscious Chinese consumer. She delves into how Fjorda utilized comprehensive market research and e-commerce data to develop and refine their hero products, which are specially designed to meet the preferences and needs of their target market. The discussion also covers the unexpected insights gained from their market research, which significantly influenced Fjorda’s product formulation and marketing strategies. Maren outlines Fjorda's multi-faceted go-to-market strategy, highlighting how the brand initially selected and then expanded beyond specific sales and marketing channels to increase its reach and visibility. Maren recounts a recent successful live-streaming campaign, providing insights into the effective tactics employed and the impact of transitioning from a single-channel to a multi-channel selling approach. She candidly discusses the challenges faced while introducing Fjorda to the competitive Chinese e-commerce landscape and shares key lessons that could benefit other brands considering similar market entries. Looking to the future, Maren discusses Fjorda’s expansion plans within the APAC region, identifying key markets and outlining how the brand intends to adapt its products and strategies to cater to varying consumer behaviors and preferences across different cultures. Discussion Points:The inspiration and cultural integration behind Fjorda’s product line.Utilization of Chinese e-commerce trends and data in product development.Strategic decisions in marketing and channel selection for entering the Chinese market.Challenges of launching a foreign brand in China and strategies to overcome them.Multi-channel expansion and its effects on brand growth and consumer reach.Future plans for Fjorda in the APAC region and strategies for market adaptation.

In this episode of The Negotiation podcast, host Todd Embley sits down with Julienna Law, Managing Editor at Jing Daily, to discuss the current state of luxury brands in China, evolving fashion trends, and the impact of cultural shifts on consumer behavior. The episode kicks off with Julienna sharing her journey into China-focused journalism and what currently excites her in this field. They delve into her recent reporting, starting with Ralph Lauren's impressive sales growth in the APAC region, particularly in China. Julienna analyzes what this success reveals about current style preferences among Chinese consumers and how Ralph Lauren is effectively utilizing social commerce platforms like Xiaohongshu to boost its market presence. The discussion then turns to Chanel's strong performance, with Julienna outlining the key factors that contributed to their success. The conversation shifts to the broader luxury market landscape in China, exploring whether luxury brands are struggling and strategies that could lead to success in this complex environment. Julienna also shares insights from her pieces on office fashion trends and the phenomenon of 'loud quitting' in China, reflecting on how these trends indicate young Chinese professionals' attitudes toward their jobs and how these attitudes are influencing fashion. Further, the podcast explores the global expansion of Chinese brands, with specific examples of Florasis opening a store in Paris and Miniso's growing popularity among American Gen Z consumers. This leads to a broader discussion on the cultural and value convergence between young Chinese and Americans, spurred by brands like Ralph Lauren and Miniso. Lastly, Julienna discusses the latest trends in travel and travel-related spending among Chinese consumers, especially post-pandemic, and touches on the relevance of shopping festivals like the 6/18 festival in today's consumer culture. Discussion Points:Julienna Law’s path to China-focused journalism.Analysis of Ralph Lauren’s growth in China and its marketing strategies.Factors behind Chanel’s recent success in the Chinese market.Current state of the luxury market in China and strategies for brand success.Reflections on office fashion trends and the concept of 'loud quitting'.Examination of Chinese brands like Florasis and Miniso succeeding internationally.Cultural convergence in consumer values between China and the US.Trends in travel and spending among Chinese consumers.The ongoing relevance of major shopping festivals like 6/18.

In this informative episode of The Negotiation podcast, host Todd Embley is joined by Olivia Plotnick, the founder of Wai Social and a renowned expert in China marketing.  Since her last appearance on the podcast in 2020, the landscape of digital consumption in China has evolved significantly, and Olivia is here to shed light on the latest trends and platforms shaping the Chinese market. Olivia kicks off the discussion by updating listeners on the shifts in consumer behavior and the emergence of new marketing platforms. The conversation zooms in on Xiaohongshu, a platform that, while hugely popular in China, remains relatively unknown to many Western audiences. Olivia explains what Xiaohongshu is, detailing its features, interface, user base, and its unique position in the social media landscape. She discusses the impact of Xiaohongshu on users' lives, particularly how it influences shopping behaviors and lifestyle choices. Olivia provides valuable insights into how brands are successfully leveraging Xiaohongshu, offering practical tips for marketers looking to engage with this platform. She also clarifies the difference between Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs), and discusses which product categories thrive on Xiaohongshu. Highlighting recent successful campaigns, Olivia points out innovative strategies that brands have employed on Xiaohongshu. She also explores current lifestyle trends that are gaining traction on the platform, like "Citywalk," and their broader implications for consumer engagement. Lastly, Olivia addresses the buzz around the 6/18 shopping festival, providing her perspective on whether these large-scale promotional events still resonate with consumers in a rapidly changing retail environment. Discussion Points:Updates on China's digital consumption landscape since 2020.An in-depth look at Xiaohongshu: features, user base, and market position.The influence of Xiaohongshu on consumer behavior and lifestyle.Effective strategies for brands using Xiaohongshu and tips for new entrants.The distinction between KOLs and KOCs on social platforms.Product categories that are well-suited for marketing on Xiaohongshu.Analysis of recent standout brand campaigns on Xiaohongshu.Emerging lifestyle trends on Xiaohongshu and their impact on marketing.The relevance of shopping festivals like 6/18 in today’s consumer market.

In this engaging episode of The Negotiation podcast, host Todd Embley sits down with Joe Mazur, Senior Analyst at Trivium China, a research firm specializing in China’s politics and economy.  Based in Beijing and with his finger on the pulse of US-China relations, Joe provides valuable insights into the current state of the bilateral relationship, as well as the economic landscape in China. Joe begins by discussing the latest tariffs imposed by the US on China, placing them within the context of recent trade actions and the broader trade relationship between the two superpowers. He explores the potential implications of future US presidential administrations, pondering the effects of a second Trump vs. a second Biden term on US-China policy and US-China relations. The conversation then shifts to practical advice for foreign companies operating in or considering entering the Chinese market. Joe outlines strategies to mitigate geopolitical risks over the next couple of years. Additionally, he reflects on the outcomes of Secretary of State Anthony Blinken’s recent visit to China. Joe also delves into the state of China’s economic recovery post-pandemic and points out some of the positive indicators that might signal a turnaround.  This is a must-listen episode from one of the sharpest analysts on US-China relations. Discussion Points:Recent US tariffs on China and their context within broader US-China trade policy.Potential impacts of different US presidential administration scenarios on China policy.Strategies for foreign companies to insulate themselves from geopolitical risks.Outcomes and positives from Secretary of State Blinken's recent visit to China.Challenges and positive indicators in China’s economic recovery post-pandemic.Introduction to Trivium China and where to follow Joe Mazur’s research.

In this episode of The Negotiation podcast, host Todd Embley is joined by Dean Diabate, an expert in the world of China e-commerce and Africa/EU-China trade relations.  From his early career beginnings in Paris, Dean recounts his initial venture into China's burgeoning e-commerce sector, the pivotal transitions that led him to Alibaba, and the lessons he learned along the way. A significant part of the conversation focuses on the opportunities for African industries on Chinese e-commerce platforms, which Dean helped drive as part of Alibaba’s eWTP program. Dean also discusses his experiences managing business development for the pet, beauty, and personal categories at Tmall Global, highlighting key consumption trends and growth opportunities for international brands in these categories. He also elaborates on why cross-border e-commerce has become a crucial channel for tapping into China’s vast consumer market. Dean then addresses the major changes currently reshaping the e-commerce landscape and offers strategic advice on how brands can succeed in this evolving market. Finally, the discussion turns to his relocation to Bali, his thoughts on Indonesia's rising economy, and the vibrant e-commerce scene in Indonesia that is increasingly attractive to global brands. Discussion Points:Dean's transition from Paris to China and his early career milestonesHis experiences and roles at Alibaba GroupOpportunities for African industries in Chinese e-commerceTrends and growth in the Pet, Beauty, and Personal Care sectors on Tmall GlobalThe rise of cross-border e-commerce as a strategy for entering ChinaCurrent transformations in the global e-commerce landscapeDean’s relocation to Bali and his current projectsIndonesia’s economic ascent and its e-commerce potential

In this episode of The Negotiation podcast, host Todd Embley is joined by Tom Parker, National CEO of the Australia China Business Council (ACBC), for an insightful discussion on the evolving dynamics of Australia-China relations and the expanding opportunities for Australian businesses in China.  Tom begins by introducing ACBC, outlining its mission, membership, and the vital role it plays in supporting Australian businesses looking to enter or expand their presence in the Chinese market. He discusses recent positive shifts in the Australia-China relationship, including the significant impact of the Australian Prime Minister's state visit to China in November, and the recent removal of Chinese tariffs on Australian wine which marked a pivotal moment in improving trade relations. The conversation then turns to the broader implications of these warming ties, identifying key growth opportunities for Australian companies in sectors beyond wine. Tom highlights the enduring popularity and positive reputation of Australian consumer brands in China, delving into why products from 'down under' resonate so well with Chinese consumers and which sectors are currently thriving. From a domestic perspective, Tom shares insights into the sentiment of the Australian business community towards China, reflecting on the challenges and optimism prevalent among entrepreneurs and corporations. He also discusses the overarching message that ACBC is promoting within Australia to foster a supportive environment for bilateral cooperation. Discussion Points:Overview of the Australia China Business Council and its missionRecent developments in Australia-China relations and their impact on tradeThe strategic significance of the Australian Prime Minister’s recent visit to ChinaGrowth opportunities for Australian companies in China post-tariff removalThe enduring popularity of Australian consumer brands in ChinaSector-specific success stories of Australian brands in ChinaCurrent sentiment among the Australian business community towards ChinaKey messages from ACBC to Australian businesses

In this episode of The Negotiation podcast, host Todd Embley welcomes Gerald Hoe, Head of Global Marketplace ROW at Coupang, one of South Korea's premier e-commerce platforms.  With its customer-centric and innovative approach, Coupang has cemented its position as a leader in the South Korean digital marketplace. Gerald provides a comprehensive overview of how Coupang has revolutionized the way Korean consumers shop online. He compares Coupang's robust ecosystem to other global internet giants, shedding light on its unique market position and the array of services that cater to a wide array of consumer needs. The conversation delves into the specifics of the Coupang online retail app, highlighting its distinctive features and the wide range of benefits for both consumers and merchants. Gerald discusses the success behind the platform's intuitive design, seamless user experience, and fast delivery systems that address the modern consumer's needs.  A significant focus is placed on the potential for international brands within the South Korean market, particularly given the country's success in exporting its own consumer brands. Gerald explores the growing appetite for overseas brands and outlines why Coupang is the ideal platform for international merchants looking to tap into this vibrant market. Moreover, Gerald provides a blueprint for foreign brands aiming to enter the South Korean e-commerce space, including strategic insights into livestreaming e-commerce's popularity and the hottest consumer sectors driving consumption in South Korea. The episode offers a deep dive into the cultural and lifestyle trends shaping consumer behavior, providing valuable guidance for brands looking to make their mark. Discussion Points:Overview of Coupang and its impact on South Korea's digital landscapeUnique features of the Coupang retail appThe market's appetite for importing international brandsThe advantages of becoming a merchant on CoupangStrategies for foreign brands entering the South Korean marketThe popularity and influence of live streaming e-commerce in South KoreaCurrent consumer sectors and lifestyle trends driving consumption

In this episode of The Negotiation podcast, host Todd Embley is joined by Leif Rogers and Gino Gordon of Red Phoenix Entertainment, a sports marketing agency facilitating the expansion of North American sports, athletes, and franchises into Asian markets. Leif, the Founder and CEO, alongside Gino, Chief Strategy Officer, share their unique insights and experiences in bridging sports cultures across continents. The conversation further explores the popularity of North American sports in China, with Leif providing an analysis of Chinese viewership trends, including interest in events like the Super Bowl and the particular appeal of various sports and athletes. Gino—who previously played professional American football in Japan—contrasts these insights by discussing the sports landscape in Japan, noting the differences and similarities with China. He also shares his perspective on the Shohei Ohtani phenomenon and its broader implications for sports marketing and athlete endorsements. Leif discusses the intricacies of international sports sponsorships, exemplified by the partnership between LingLong Tire and the Tampa Bay Lightning, delving into hockey's growing popularity in China. He reflects on the NHL's past engagement in China and offers strategic advice for future endeavours, emphasizing the potential missed opportunities and advocating for a more aggressive re-entry into the Chinese market. Together, Leif and Gino highlight notable campaigns and the commercial prospects surrounding the upcoming Summer Olympics. They conclude with a compelling argument for why Western sports entities and athletes should consider Asia as a fertile ground for growth, underlining the vast opportunities awaiting in this dynamic market. Discussion Points:The founding and mission of Red Phoenix EntertainmentGino's transition from professional football in Japan to sports marketingThe popularity of North American sports in China and the Super Bowl's receptionDifferences in the sports landscape between Japan and ChinaThe impact of Shohei Ohtani's move to the Dodgers and sports marketing dynamics in JapanThe partnership between LingLong Tire and the Tampa Bay Lightning and hockey's popularity in ChinaThe NHL's engagement strategy in China and potential future directionsNotable campaigns and the role of individual athletes in expanding into the Asian marketCommercial opportunities around the upcoming Summer OlympicsThe value proposition for sports entities and athletes eyeing expansion into Asia 

Global skiing participation is on the decline—but in one crucial market, skiing is perhaps the hottest recreational pastime, with millions of people taking up the sport in the last few years.  That market is China. In this episode of The Negotiation, host Todd Embley welcomes back Justin Downes, who has led efforts to develop snow resorts across China over the last two decades.  As President of Axis Leisure Management, Justin has played a crucial role in growing China’s ski industry and developing the infrastructure for the 2022 Winter Olympics in Beijing. He is the pre-eminent expert on China’s ski industry.   Justin provides an overview of his work in the Chinese ski industry, detailing its development and operational challenges. He analyzes the current state of skiing in China, including participation rates and the number of skiing venues, which both rank among the highest in the world. He also looks at the average Chinese skier, including income levels, where they live, how often they ski, and the drivers behind broader participation. Reflecting on the 2022 Beijing Olympics, Downes shares insights on its impact on China's ski industry. He discusses the state of elite competitive skiing in China post-Olympics, the performance of Chinese athletes in international competitions, and the significance of China hosting the recent FIS Freestyle World Cup. The episode also explores developments in resort construction and the potential for China to emerge as an international skiing destination. Additionally, Downes assesses opportunities for ski equipment and winter apparel brands in the Chinese market. Listen to this episode for an in-depth discussion on the growth and future of skiing in China with industry expert Justin Downes. Discussion Points:Justin Downes' role in developing China's ski industryOverview of skiing in China, including participation and venue comparisons globallyThe 23-24 ski season's success in ChinaDemographics and characteristics of the average Chinese skierImpact of the 2022 Beijing Olympics on the ski industryThe state of elite competitive skiing in China and notable athletesThe FIS Freestyle World Cup in ChinaTrends in ski resort development and indoor skiing facilitiesChina's potential as a skiing destinationOpportunities for ski equipment and winter apparel brands in China

In our latest episode of The Negotiation podcast, we're excited to welcome back Mark Dreyer, a luminary in the world of sports in China.  With the Paris Olympics on the horizon, Mark gives us a sneak peek into the key stories and athletes poised to make headlines for China in the upcoming summer games, and whether China is expected to dominate the medal table.  Mark highlights the feel-good story of Zheng Qingwen and her remarkable performance at the Australian Open, as well as the rising popularity of F1 racing in China, evidenced by the anticipation surrounding the Shanghai F1 and the hype around homegrown talent Zhou Guanyu. Additionally, we touch upon the cultural phenomenon of Lionel Messi’s stardom in China and the recent drama surrounding him sitting out a friendly match in Hong Kong. Mark also provides insights into the current state of Chinese men's and women's football.  Finally, Mark highlights the noticeable upswing in recreational sports participation fueled by a growing focus on health and wellness, including the explosion in ski participation in the wake of the 2022 Beijing Olympics. Join host Todd Embley and guest Mark Dreyer for a comprehensive exploration of China's dynamic sports landscape in this must-listen episode of The Negotiation. Discussion Points:High-level takeaways from the 2022 Beijing Olympics and its impact on ChinaThe burgeoning ski scene in China, from elite competition success to recreational skiingInsights into China's performance and expectations for the Paris OlympicsThe inspiring journey of Zheng Qingwen at the Australian OpenThe growing popularity of F1 racing in China, spotlighting the Shanghai F1 eventMessi’s recent PR crisis around a Hong Kong-friendly matchThe current landscape of Chinese men's and women's footballThe rise in recreational sports participation among the Chinese populationNotable recreational sports gaining traction in China

In this episode of The Negotiation podcast, we're excited to have Crystal Tai, Senior Managing Editor at Jing Daily, rejoin us for a deep dive into evolving fashion and lifestyle trends in China.  Jing Daily is the premier source for insights into China's digital consumption trends and luxury market, and Crystal brings her extensive expertise back to our listeners, offering a fresh perspective on what's currently shaping the market. Crystal brings us up to speed on the burgeoning popularity of Canadian athleisure and winterwear brands within China. She discusses the impressive traction gained by giants like Lululemon, Canada Goose, and Arc’teryx, alongside smaller players such as Rudsak and Nobis. Her recent analysis sheds light on how the changing lifestyles of Chinese consumers are driving demand in this space. She also explores whether functionality trumps fashion in this sector and what this burgeoning demand signifies for Canadian brands across other market segments. Moreover, Crystal provides an exclusive overview of five fashion trends poised to dominate 2024, offering valuable insights for brands aiming to connect with Chinese consumers. From the revival of “Chinese style” to trends like Asian Baby Girl, Kidulthood, Quiet Luxury, and the nostalgic return of Y2K fashion, she unpacks the cultural shifts and societal changes driving these trends. Each trend reflects a nuanced understanding of the evolving priorities among Chinese consumers, underscoring the importance for brands to stay ahead of the curve. Additionally, Crystal shares her latest findings on Chinese tourism and travel consumption trends. With over a year passed since the lifting of Covid restrictions, she paints a vivid picture of the current tourism market in China. Where are Chinese tourists heading, and what motivates their travel choices now? Crystal's reporting offers a comprehensive look at the post-pandemic recovery of the tourism sector and the new destinations capturing the imagination of Chinese travellers. Join host Todd Embley and Crystal Tai for this insightful conversation, exploring the intersection of culture, lifestyle, and consumer behaviour in China's dynamic market.  Whether you're a brand looking to navigate the complexities of the Chinese market or simply keen on understanding the latest trends, this episode promises a wealth of knowledge and intriguing discussions. Key Discussion Points·      The increasing popularity of Canadian athleisure and winterwear brands in China·      The impact of changing lifestyles on consumer preferences in China·      The balance between functionality and fashion in the athleisure and winterwear market·      The significance of Canadian brands in China and their influence across various sectors·      An overview of Jing Daily as a premier source for luxury, retail, and lifestyle trends in China·      The five fashion trends set to shape 2024 and their reflection on societal changes in China·      The revival of the "new Chinese style" and its cultural implications·      Insights into trends such as Asian Baby Girl, Kidulthood, Quiet Luxury, and Y2K fashion·      The evolution of Chinese tourism and travel consumption post-Covid restrictions·      Destination preferences among Chinese tourists and the motivations behind their travel choices

In this episode of The Negotiation, Todd sits down with Filip Zieliński, a seasoned entrepreneur and long-time China resident with a wealth of experience across various industries, including green energy, tech, F&B, retail, and education.The conversation starts with a deep dive into China’s booming green energy space. Filip has had a front-row seat to China’s EV revolution - shaking up the global auto industry - through his work for Green Cell, a leading green battery company. Filip also shares details on his latest venture, which aims to help Chinese students gain admission to top global universities. He breaks down how China’s engagement with international education has changed in recent years with the disruptions of the pandemic and a more mature “consumer” of international education opportunities.Finally, we deep dive into China’s rapidly evolving startup ecosystem. Filip has an optimistic view of China’s start-up scene and highlights several sectors primed for significant growth, especially in biotech and hard tech. Listeners will find much to learn from Filip's fascinating business journey in China.Topics Discussed and Key Points: A glimpse into China's green energy and education sectors.The allure of Shenzhen and China's diverse local business environments.Green Cell and the electric vehicle revolution in China.Entrepreneurial challenges in China's education sector.Thriving industries in China, including biochemistry, pharmaceuticals, and battery production for electric vehicles.The evolution of retail technology in China.Global immigration through startup visas.The role of intensive preparatory services.Data-driven decision making in college applications.The power of networking in education.

In this episode of The Negotiation, we welcome back to the show, Charles Lavoie, VP of Marketing & Head of Creative Labs at WPIC Marketing & Technologies and longtime guest of the pod. In our conversation, we explore the transformation that China's e-commerce scene has witnessed due to the rise of Douyin, which has provided global brands with a new platform to connect with Chinese consumers We examine how Douyin fostered consumer trust by initially incentivizing local brands to lower their prices, gradually cultivating a habit of buying through the app. As trust in the platform increased, larger international brands joined the mix. Today, Douyin hosts not just discounted items, but serves as a launching pad for innovative brand initiatives and drives substantial revenue. Charles dives deep into how the brand strategy on Douyin differs from Tmall and the comparative advantages of each platform. Our discussion also touches on Little Red Book Pinduoduo, and how these platforms reshape brand strategy.  Finally, Charles also explains why a comparable video-driven social commerce platform has not emerged in the West. Enjoy this insightful conversation on some of the most significant trends in China's retail marketing landscape!   Topics Discussed and Key Points: ●      Rise of Douyin●      The difficulties of growing Douyin-like platforms in the West●      Most successful product categories on Douyin●      The process for brand store setup and operation on Douyin●      Marketing on Tmall vs. Douyin●      Livestreaming and influencer collaboration on Tmall vs Douyin●      Keyword bidding and consumer intent●      Attribution in closed ecosystems: Understanding consumer behaviour, tracking data importance●      The rise of micro-influencers in China●      The impact of Little Red Book●      The culture of excessive discounting in China●      Pinduoduo and brand strategy: platform potential, consumer behaviour, collaboration strategies●      Impact of AI on search engines●      Lesser-known platforms and trends in China

We dive into the evolving e-commerce and consumer trends in China for 2024, starting with analyzing the performance and tactics of leading e-commerce giants like Douyin, Pinduoduo, Taobao, and Tmall. What drove ByteDance's revenue growth of 30% to $110 billion? How is Pinduoduo's western-facing discount platform Temu adding to its incredible growth, if at all? And where does all of this leave Alibaba, the darling of e-commerce in China for over a decade?Our discussion also touches on the influence of changing consumption patterns and consumer confidence on the market dynamics. This episode offers a comprehensive overview of China's digital commerce landscape. Enjoy!Topics Discussed and Key Points:Overview of China's e-commerce landscapeMajor e-commerce platforms in ChinaThe rise of video in e-commerceSocial shopping and group buying trendsEstablished marketplaces and their innovationsChanging consumption norms in ChinaConsumer confidence factorsPredictions for the future of e-commerce in China

In this episode of The Negotiation, we are thrilled to feature Andrew Methven, author of the Slow Chinese newsletter, one of the leading resources for keeping up to date with modern Mandarin language trends. Andrew's journey from a planetary science graduate to a Chinese language enthusiast is as fascinating as it is unconventional. Facing limited career prospects in space exploration, he embarked on an overland journey from London to Australia, including a detour in China that ended up lasting one year.Fascinated by his experience in China, Andrew moved to Taiwan after a stint in Australia and immersed himself in learning Mandarin. His journey led him back to the UK, where he pursued a master's degree in Chinese translation and linguistics. Today, Andrew's career is closely linked to China, and he uses the Slow Chinese newsletter to practice and maintain his language skills.Sign up for the Slow Chinese newsletter HERE! In our conversation, Andrew shares his unconventional language-learning journey. He discusses the challenges of learning Chinese, including the lack of resources and opportunities in the UK and other Western countries. Andrew also emphasizes the importance of understanding the cultural context and history behind the language. He shares how his newsletter aims to provide this context through language learning—and specifically keeping up with modern language trends, which reflect broader social trends in China. He also explains some of the popular memes that have captivated the Chinese internet in recent years. It’s a fascinating discussion on a fascinating language—and how those who are learning Mandarin as a second language can hone their skills to understand China better.Topics Discussed and Key PointsAndrew's unconventional path to learning ChineseDecline in Mandarin language education in the UK and Western countriesChallenges of learning Chinese due to distance and lack of accessibilityLack of promotion and understanding of the importance of learning about China and ChineseImportance of understanding cultural context and history in language learningChallenges of understanding connotations and intentions behind Chinese words and phrasesFocus on connecting language to different types of contexts in the newsletterInteresting cultural references and memes, including during recent Halloween celebrations in China

In this episode of The Negotiation, we're delighted to speak with Claire Urry, Chief Commercial Officer at the China-Britain Business Council (CBBC), the premier British organization dedicated to fostering trade and investment between the UK and China. Calling in from the picturesque English town of Horncastle, Claire gives a detailed breakdown of the UK and China’s robust trading relationship, which has benefited British businesses and communities across the country.  Claire explains the pivotal role of the CBBC in promoting UK-China trade, including providing support to British businesses looking to export to China. As a part of that service offering, Claire was recently in Shanghai to attend CIIE and FHC alongside a large delegation of British businesses. Claire shares her observations from the trade shows as well as her takeaways from her first visit to Shanghai in four years.  Our conversation also touches on the British sectors ripe for growth in China; the factors that explain the success of several British brands in China; and the sentiment of British business and government elites towards China. Enjoy! Topics Discussed and Key Points●      Claire's recent experiences in Shanghai and her impressions of the city.●      The role and impact of the CBBC.●      Opportunities and challenges in the Chinese market.●      Growth sectors in China, including health and wellness, beauty and personal care, fashion, sports and leisure, and home and lifestyle.●      Successful strategies of UK brands in China, focusing on strong brand narratives and authenticity.●      The resonance of food and drink brands with Chinese consumers.●      The relationship between politics and UK-China business dynamics, and the imperative of maintaining a strong, cooperative partnership.

In this episode of The Negotiation, we sit down with Denni Hu, a Shanghai-based journalist for Women's Wear Daily (WWD), a premier fashion industry publication. Our discussion with Denni covers a range of topics, including the latest fashion, consumer, and lifestyle trends in China. We delve into Denni’s career path, the expansion of luxury brands in China, and the intriguing interplay between fashion and food in China's cafe pop-ups. The conversation also touches on the increasing popularity of certain sports and lifestyle trends, the widespread acceptance of yoga pants as everyday wear, and the emergence of Chinese fashion designers on the global stage. Additionally, we explore the concept store boom, the impact of user-generated content on brand promotion, and the strength of domestic brands and designers in the beauty and fashion sectors in China. Topics Discussed and Key Points:●      The resilience and growth of luxury brands in China amidst economic challenges.●      The dynamics of China's retail market.●      The innovative fusion of fashion and food in China's cafe pop-ups.●      Trends in sports and lifestyle, including the normalization of yoga pants as everyday attire in China.●      The rising global popularity of Chinese fashion designers.●      The influence of user-generated content and social media on the fashion industry in China.●      The investments needed to cultivate a brand's aura.●      The growing prominence of domestic brands and designers in China’s fashion and beauty sectors.

In this episode of The Negotiation, we are delighted to feature Heidi Dugan, Chair of the Australian Chamber of Commerce in Shanghai (AustCham).  Heidi joins the show at a critical juncture in Australian-China relations. After several years of frosty ties, Canberra and Beijing are taking steps to normalize the bilateral relationship—most notably by Prime Minister Anthony Albanese making a state visit to China earlier in November. Heidi discusses the work AustCham did around the state visit and the China International Import Expo (CIIE), as well as the broader efforts they are making to improve Australian-China relations.  With relations warming, Heidi speaks about her optimism for better trade and investment between Australia and China. She pinpoints key growth sectors for Australian businesses in China, including health and wellness, education, and cosmetics.  Having lived in China for nearly 30 years, Heidi also shares her insights on why Chinese consumers think so highly of Australian consumer brands.  This is a fascinating conversation with one of the most prominent Australian business leaders in China.  Topics Discussed and Key Points:●      An introduction to the Australian Chamber of Commerce (AustCham) in Shanghai.●      The crucial role of storytelling in brand development and investment in the Chinese market.●      Exploring growth opportunities in sectors such as medical equipment, health and wellness, education, and cosmetics in China.●      Insights into the sentiment among Australian business leaders towards China.●      A detailed look at the China International Import Expo (CIIE) and Australia's involvement.●      The impact of Singles Day on Australian brands and the evolving maturity of the Chinese consumer market.

In this episode of The Negotiation, we're thrilled to feature Jing Zhang, a renowned fashion journalist and consultant. Jing currently serves as the Global Editor in Chief of Jing Daily, the leading publication on luxury and fashion trends in China.The health of the Chinese consumer has been hotly debated throughout 2023—conflicting market signals have given oxygen to bulls and bears alike. On one hand, luxury spending is up, but pressures on the housing market have led to increased savings and less spending on large durables. So what’s really going on, and how can brands adapt?In this episode, Jing brings her expert insights to the table to shed light on the priorities of Chinese consumers in this new landscape.Our conversation touches on many topics, beginning with Jing’s unexpected journey into fashion journalism. Jing then shares her assessment of Chinese consumer confidence and how consumer preferences have shifted. We also explore the rise of domestic beauty brands, the gradual recovery of the tourism industry, and the impact of mental health on Chinese consumer trends. Jing offers her insights into the Chinese fashion industry, the repercussions of the pandemic, and the evolving nature of Chinese consumerism.This episode is a must-listen for anyone interested in understanding Chinese lifestyle and consumer trends.Topics Discussed and Key Points:Chinese consumer confidence in 2023Factors influencing consumer confidenceWinners and losers in China's luxury market for 2023Spending and lifestyle trends among young consumersThe effect of mental health on young consumersThe emergence of domestic brands and designersThe pandemic's impact on luxury brands and tourismComparing e-commerce and offline channels in luxury spending

Welcome to our landmark 200th episode of The Negotiation Podcast! The last four years have been rich with meaningful discussions, profound insights, and memorable moments—and we’re excited about what the future will bring.In this celebratory episode, we are delighted to host the co-founders of WPIC Marketing + Technologies, Jacob and Joseph Cooke. We delve into WPIC's impressive expansion in China, particularly their new office in Shanghai, and reminisce about the company's significant growth since the podcast was launched four years agoWe further explore the evolution of e-commerce in China, spotlighting the surging popularity of live-streaming sales and the increasing diversification of the sector. The Cooke brothers candidly share their experiences navigating the pandemic and how it acted as a catalyst in shifting the world more towards e-commerce. We also touch upon the future horizons and expansion blueprints for WPIC.Thank you for being part of this journey, and here's to many more enlightening episodes!Topics Discussed and Key Points:Commemorating the 200th episode milestoneA look back at WPIC Marketing + Technologies last four yearsUnveiling of WPIC's new office in ShanghaiDelving into the evolution and dynamics of China's e-commerce sceneWPIC's expansion into Japan and Southeast AsiaAssessing the pandemic's influence on WPIC and the e-commerce transitionA sneak peek into exciting news and upcoming endeavours for the podcast

We are excited to welcome Noah Fraser to this episode of The Negotiation. Noah is based in Beijing, serving as Managing Director, China, for the Canada China Business Council (CCBC).  In our conversation, Noah discusses the business landscape in China for Canadian companies, highlighting the enormous opportunities in sectors like consumer goods, agriculture, and more. He also breaks down CCBC’s government engagement priorities, advocacy for improved market access, and the current environment for foreign investment.   Noah talks about CCBC’s upcoming Annual General Meeting in Beijing, which will welcome a large delegation of Canadian business and government leaders for the first time since before the pandemic. Noah also touches on the Belt and Road Forum, which he attended this week in Beijing alongside representatives from 150 countries.  In closing, Noah shares his experience suiting up in the Beijing International Ice Hockey League and his observations on the rise of hockey in China. Topics Discussed and Key Points:●      The Belt and Road Initiative●      Return of high-level visits to China●      CCBC’s upcoming Annual General Meeting (AGM)●      Challenges and opportunities for Canadian companies in the Chinese market●      The significance of building strong local relationships and understanding the complexities of the Chinese market●      China's approach to foreign investment and the challenges and opportunities it presents●      CCBC’s government engagement priorities and advocating for improved market access●      The Beijing International Ice Hockey League

In this episode of The Negotiation, we are delighted to welcome back Jacob Cooke, Co-Founder and CEO of WPIC Marketing + Technologies.  In our conversation with Jacob, we talk about the consumption surge during China's Golden Week, which saw over 800 million domestic trips and more than $100 billion in spending. He highlights other booming sectors like travel, athleisure, and lifestyle, despite macro pressures on Chinese consumers. Jacob also talks about the rise of "special forces tourism" and predicts continued growth in off-the-beaten-path destinations. We also touch on the upcoming Singles Day and the relationship between real estate prices and consumption. Topics Discussed and Key Points:●      Golden Week's impact on consumer trends●      Consumption recovery during Golden Week●      Increase in domestic trips and spending during Golden Week●      Weakness in sectors like large durable appliances and auto, but strong performance in personal consumption, travel, athleisure, and lifestyle ●      The rise of "special forces tourism"●      Singles’ Day optimism ●      Growth in health and wellness, athleisure, nutraceuticals, and pet products

In this episode of The Negotiation, we are excited to welcome MJ Park, Key Account Manager at WPIC Marketing + Technologies, to discuss the South Korean e-commerce market.  With over a decade of experience in marketing and business management in both Korea and Canada, MJ Park brings a wealth of knowledge about the e-commerce landscape in South Korea, the world's fifth-largest e-commerce market. In our conversation, MJ discussed popular platforms like Naver Shopping and Coupang and booming consumer sectors such as wellness and health supplements. We touch on the market for secondhand goods, local life services like food delivery, and the appetite for international brands in South Korea. We also dive into practical strategies for entering South Korea, including how to set up e-stores and which platforms brands should prioritize for digital marketing.  Topics Discussed and Key Points:●      The e-commerce giants of South Korea●      Comparison of South Korean platforms to Chinese platforms●      Notable consumer trends in South Korea●      The secondhand market in South Korea●      The ecosystem of local life services in South Korea, such as food delivery platforms●      The appetite for international brands in South Korea

In this episode of The Negotiation, we are honoured to welcome Michael Hart, President of the American Chamber of Commerce in China (AmCham China).In our conversation, Michael discusses his background and 20-year business career in Mainland China. He talks about the vital work of AmCham, which includes policy advocacy, business development support, and community building for American businesses in China. Michael shares his view on member companies' current business environment and investment outlook. We also talk about the chamber's interaction with different levels of government in China and the eagerness to attract foreign direct investment.Michael has a unique window into what America’s largest companies are thinking and doing on the ground in China—it’s a must-listen for anyone looking to understand US-China relations and China’s business landscape.  Topics Discussed and Key Points:●      The role of AmCham China●      The evolving business environment in China●      The US-China relationship and its impact on US business in China●      China’s 24 points to encourage investment●      The "great decoupling" during the COVID-19 pandemic●      The impact of foreign investment in China●      Importance of feedback in policy changes and promoting progress●      Interaction of AmCham with local and central governments in China●      Understanding the different levels of government in China●      The current state of foreign direct investment (FDI) in China●      Foreign direct investment (FDI) in China: government’s eagerness, key sectors, and timing●      The future of investment in China●      AmCham's upcoming visit to Washington, D.C., and the message they will deliver

In this episode of The Negotiation, we are excited to be joined by Shai Oster, a Pulitzer Prize-winning journalist who recently served as Asia Bureau Chief for The Information. Shai previously worked at the Wall Street Journal and Bloomberg, with postings spanning China, Europe, and the U.S. He's now working as an independent strategy and communications consultant based out of Bangkok. In our conversation with Shai, we dive into various topics related to China's economy, the tech industry, and investment flows. We explore different sectors in China, such as biotech, clean tech, and semiconductors. We also talk about the rise of electric vehicles in China, the success of Chinese auto exports, and how that’s playing out on the ground in places like Bangkok. We conclude our conversation by looking at the platform economy in Southeast Asia, including a breakdown of the e-commerce, food delivery, and digital payment ecosystem in Thailand.  Topics Discussed and Key Points:●      Economic changes in China●      The current state of China's tech industry●      Challenges in the IPO market●      The rise of Chinese electric vehicles ●      Chinese investment in Thailand's EV industry and the international expansion of Chinese automakers●      Electric vehicle adoption's impact on electricity prices and household grids●      The dominance of Lazada and Shopee in Southeast Asia e-commerce●      Importance of payments infrastructure and role of banks●      Comparison of payment processes in China and the US●      Key players in the e-commerce and food delivery sectors in Thailand●      Lack of consolidation in the Thai market and the potential impact of subsidy wars

In this episode of The Negotiation, we are delighted to welcome back Jacob Cooke, Co-Founder and CEO of WPIC Marketing + Technologies. Jacob is based in Beijing where he oversees the China and broader APAC operations for WPIC.  Jacob recently returned to China after a summer trip to Canada, so we thought it would be a great time to bring him back on the show to share what he’s seeing on the ground in China and APAC’s e-commerce landscape.  After sharing his thoughts on China’s domestic and international travel sector, Jacob dives into the narrative around weak consumption in China. Jacob refutes this narrative, emphasizing that there is robust growth in several consumer sectors. We also discuss Alibaba’s performance and leadership shuffle, as well as the latest Li Jiaqi scandal, before turning to a discussion of the e-commerce markets in South Korea and Southeast Asia. Topics Discussed and Key Points:●      Chinese travel in the new normal●      The ongoing e-commerce boom in China●      Lesser-known cities experiencing enormous growth in China, such as Hangzhou and Dalian●      Analyzing earnings reports and financial statements to gain insights into the Chinese market●      Alibaba's leadership transition●      The e-commerce markets in South Korea and Southeast Asia●      TikTok's rise in Southeast Asia

In this episode of The Negotiation, we are delighted to speak with Su Cheng Harris-Simpson. Su Cheng is the visionary founder of the Women Empowerment Council (WEC), an organization dedicated to promoting gender equality in business in China and beyond. Su Cheng has been an active member of the Beijing business community for three decades. Before moving into entrepreneurship and eventually founding the WEC, she worked at Boeing, the Capital Club in Beijing, and United Technologies Corporation. She’s also a long-standing board member of the American Chamber of Commerce in China.In this episode, Su Cheng shares her journey from working at Boeing to starting her own consultancy in Beijing and eventually pivoting to philanthropy and women’s empowerment. We delve into the WEC’s initiatives, including its upcoming conference where they will release a white paper that outlines policy recommendations for empowering women. All listeners of The Negotiation can get a 20% discount off tickets for the Women’s Empowerment Conference & Awards with the promo code WPIC_2023. They can also use this link to register: https://app.glueup.cn/event/40943/register/?coupon=WPIC_2023.Topics Discussed and Key Points:How SCHS Asia was founded The power of communities: AmCham and the Women Empowerment CouncilAddressing gender disparities: The Women's Economy SummitSu's work with the Women Empowerment Council (WEC) WEC’s upcoming annual conference and awardsImportance of role models and diversity in leadership positionsPower of consumer spending in promoting equality and supporting socially responsible companies

In this episode of The Negotiation podcast, we are joined by Michel de Rijk.  Michel is an esteemed marketing executive who has held leadership posts at some of the world’s largest agencies, most recently as CEO APAC for S4.  In our conversation with Michel, we discuss his background and extensive experience in the APAC region. Michel highlights the opportunities and challenges of doing business in China, emphasizing the country's innovation and immense potential. He advises brands to adopt a long-term strategy and understand local market trends when entering China. We also discuss the impact of COVID-19 on companies' strategies in China and the importance of adapting to technological advancements, addressing misinformation, and prioritizing sustainability in the advertising industry. Michel also discusses his excitement about the Indian and Vietnamese markets. Enjoy! Topics Discussed and Key Points:●      Energy and growth in the APAC region ●      China's innovation track record●      Opportunities and challenges of doing business in China●      The importance of long-term strategic thinking while entering the Chinese market●      Impact of COVID-19 on companies' strategies in China●      The importance of international market exposure and learning from different regions●      The success story of Tim Hortons and coffee culture in China●      Exciting consumer markets in APAC beyond China (India and Vietnam)●      Regional strategies for APAC●      Importance of local presence in key markets●      The evolution of regional HQ strategies over time.●      Impact of technology on the advertising industry and daily lives

This episode of The Negotiation podcast is part two of our discussion with Yaling Jiang, Founder of "Following the Yuan," a popular newsletter focused on Chinese consumers. Before launching her own newsletter, Yaling wrote for outlets such as SCMP, Glossy, Vogue Business, and WWD.  In this, the back half of our interview, we talk about some trends that have common threads with the West such as “quiet quitting” and “lie flat”, as well as the comeback of buffets and the continued rise of health and wellness. We also discuss facekinis, coffee culture, scented candles and more. We conclude our chat by talking about the importance of research and development for Chinese beauty brands. Enjoy! Topics Discussed and Key Points:●      "Quiet quitting" and "lie flat" trends, the comeback of buffets, and the focus on health and wellness●      Rise of health and wellness trends in China●      The popularity of pre-made meals and food delivery in China●      The emergence and impact of ghost kitchens on the food industry●      Rise of ‘facekinis’ and their influence on traditional beauty standards●      The rise of Chinese perfume and candle brands in China●      Rise of coffee culture in China●      Importance of research and development for Chinese beauty brands

In this episode of The Negotiation Podcast, we feature part one of our conversation with Yaling Jiang, Founder of "Following the Yuan," a popular newsletter focused on Chinese consumers. Before launching her own newsletter, Yaling wrote for outlets such as SCMP, Glossy, Vogue Business, and WWD.  In the first half of our conversation with Yaling, we learn the history of “Following the Yuan” and what drove her to start producing it, as well as an overview of the newsletter-based journalism field in general and its parallels with WeChat official accounts. We also ask Yaling to touch on the “Asian Baby Girl” trend, before diving head-long into the Barbie movie phenomenon, its reception amongst audiences in China, and dovetailing that into a deeper discussion of what toys children in China grow up with. Enjoy! Topics Discussed and Key Points:●      Yaling’s frustration with English-language journalism covering China●      The increasing popularity of newsletter-based journalism●      The parallels between newsletter-based journalism and WeChat official accounts in China●      Cultural perceptions and misunderstandings of "Asian Baby Girl" (ABG)●      The reception of the Barbie movie in China compared to the incredible fanfare received in the West●      A discussion of what toys children in China grow up with and how it differs from the West both in quantity and style  Notable Quotes“When striving to work for bigger and bigger newspapers and platforms, I realized that the newsrooms don't always prioritize people's stories. They don't prioritize the consumer stories in the business world, instead, they go for the click.”“People see the news as a key way to stay connected with the audience. A bit like how channel marketers see WeChat official accounts as a key form of communication channel with their audience.” “In Barbie world, I mean, women or everybody seems they've already changed the world because in their world like they can be president, they can be a supreme judge that can be lawyers. And it's a place ruled by women. So in their mind, they've already changed the world to a better place.”

In this episode of The Negotiation, we are delighted to be joined by Crystal Tai, Senior Managing Editor at Jing Daily, the leading media platform focused on luxury, retail, lifestyle, and digital consumption trends in China. In our conversation with Crystal, we discuss her journalism career and the niche filled by Jing Daily in the China media landscape. Crystal breaks down the “-core” fashion trends in China—from Barbiecore to "gorpcore" to “Asian Baby Girl”.  She also discusses the cultural and lifestyle trends that are shaping fashion and broader consumption, including the role of Xiaohongshu (Little Red Book). Drawing on her experience reporting from South Korea, Crystal also discusses the influence of K-pop and South Korean culture on music, beauty, and fashion trends in China and around the world. Enjoy this fascinating conversation! Topics Discussed and Key Points:K-pop as a cultural technology and its global influenceThe decline of the K-wave in China An introduction to Jing DailyEmerging fashion and lifestyle trends in China"-core" fashion trends in China: normcore, "barbiecore", "gorpcore", dopamine dressing, and moreThe role of XiaohongshuWhy “facekinis” have become popular in ChinaChina’s luxury sector post-CovidThe rise of digital nomadism among millennials and Gen Z in China 

In this episode of The Negotiation podcast, we are delighted to feature Simon Torring on the show. Simon is a distinguished professional with a multifaceted background in the field of online retail. He is the Co-founder of Cube Asia, a market insights organization specializing in online retail within Southeast Asia. Cube Asia is dedicated to assisting brands, retail companies, and investors in achieving profitable growth by providing them with more recent, granular, and reliable data and insights about their online sales channels. Simon has also worked as the Director of Omnichannel Innovations (Southeast Asia) for Sephora, the world's leading beauty and cosmetics retailer, and Regional Head of SEO, Influencer Marketing, and Content Marketing for Luxola. These roles further enhanced his understanding of the intricacies and dynamics of the online retail landscape. In our conversation with Simon, we get valuable insights into his experience working at Luxola, an online beauty retail company, and explain the disruption in the cosmetics market with the emergence of strong local and cross-border brands. We also discuss the major e-commerce platforms in the region, including Lazada, Shopee, and TikTok Shop, with TikTok Shop emerging as a legitimate challenger. Simon predicts the need for TikTok Shop to expand into other categories and discusses the potential risks and challenges it may face. Our conversation also touches on the formation and vision of  Cube Asia, which provides market data and insights for e-commerce in Southeast Asia. Cube Asia aims to fill the gap in the market for accurate, reliable, and actionable data for brands and retailers in the region. Enjoy! Topics Discussed and Key Points:●      The success of Luxola  in bringing international beauty brands to Southeast Asia●      Growth of e-commerce in Southeast Asia, particularly in the beauty sector●      Disruption in the cosmetics sector with the emergence of local and cross-border brands●      The visionary approach of Sephora's leadership towards omnichannel retail in the beauty industry●      De Minimis rules●      Convergence of Lazada and Shopee in the Southeast Asian E-commerce Market●      Growth and impact of TikTok in Southeast Asia●      Cube Asia’s background in e-commerce in Southeast Asia●      Challenges in entering the Southeast Asian Market

In this episode of The Negotiation podcast, we speak to Qin Chen, Managing Editor at TechNode, one of the leading media sources on China's technology and startup scene. Qin previously worked as a reporter at the South China Morning Post's Inkstone, and prior to that worked in the United States as a senior video producer at The New Yorker and a documentary producer at CNBC.  In our conversation with Qin, we discuss Qin’s career trajectory, her role at TechNode, and the state of journalism and media. We talk about the growth of Chinese EV automakers and the competitive landscape of the electric vehicle industry in China. We also discuss generative AI, call out some of the most notable startups in China, and explore the raging e-commerce battles taking place as the varying platforms seem to have no hesitation in exploring each other's core verticals. Enjoy! Topics Discussed and Key Points:●      Evolution and differentiation of journalism and media, both in the West and the East●      Impact of tech giants like Facebook and Google on the media industry●      The rise of Chinese EV automakers●      China's long-term planning and investment in the electric vehicle industry●      Involvement of Baidu, Huawei, and other giants in the auto industry●      Momentum and significance of generative AI in China's tech industry●      The current landscape of e-commerce in China●      Meituan's reputation for being willing to handle the "dirty work" and thrive on slim profit margins.●      The maturation of the Chinese tech industry●      Shifting focus from consumer Internet to new areas of innovation in the Chinese tech industry.