This episode of The Marketing Blueprint explores the remarkable journey of On Running, a Swiss footwear brand that revolutionized the running experience with its innovative CloudTec® technology. Founded in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti, the brand quickly gained traction, blending performance and lifestyle with striking designs. On's strategic collaboration with tennis legend Roger Federer elevated its global appeal, bridging the gap between sports and fashion. From specialty running stores to high-end retailers, On’s distribution strategy and emphasis on visible innovation have driven its meteoric rise. With ambitious goals and continued expansion into new markets and categories, On Running is a footwear industry trailblazer.

This episode of The Marketing Blueprint explores the power of event marketing and sponsorships in building brand visibility and engagement. It covers different event types, key benefits, and practical tips for planning and executing successful campaigns. The episode also features Red Bull as a case study, showcasing how its bold events and strategic sponsorships helped create a globally recognized and admired brand.

In this episode of The Marketing Blueprint, we explore the power of public relations (PR) as an essential aspect of marketing. We clarify what PR is, how it differs from advertising, and the unique advantages it brings to your brand by building trust and credibility. Highlighting Airbnb as a case study, we see how effective PR helped this startup grow by telling authentic stories, managing crises, and using user-generated content to create brand advocates. With practical tips on incorporating PR into your strategy, this episode is a comprehensive guide to elevating your brand's image.

In this episode of The Marketing Blueprint, the focus is on marketing automation tools and how they transform business operations by automating repetitive tasks, personalizing customer journeys, and optimizing campaigns. The host explains the basics of marketing automation, highlights tools like email, CRM, and social media automation platforms, and provides steps for effective implementation. A case study of Drift illustrates how startups can leverage automation to scale their marketing efforts, while corporations use it for complex multi-channel campaigns. Marketing automation is presented as a key driver of efficiency and growth for companies of all sizes.

This episode of The Marketing Blueprint explores influencer marketing, explaining how brands can leverage influencers to reach new audiences authentically. It covers selecting the right influencers, measuring ROI through engagement, traffic, and conversions, and highlights a case study of Daniel Wellington's success with Instagram influencers. The episode also touches on influencer marketing's growing role in B2B sectors, using IBM as an example.

This episode of the Marketing Blueprint covers the essentials of social media marketing, focusing on how businesses can use platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to build their brand and engage with customers. The host breaks down content creation strategies, the importance of choosing the right platform, and how to measure success through engagement metrics and follower growth. A case study of Gymshark illustrates how the fitness brand leveraged influencer marketing and community building on social media to grow into a billion-dollar company.

In this episode of The Marketing Blueprint, the journey of Uniqlo is explored, from its humble beginnings in Hiroshima in 1984 to becoming a global fashion powerhouse. The podcast highlights how founder Tadashi Yanai redefined the brand’s image, focusing on high-quality basics, technological innovations like Heattech, and strategic global expansion. Uniqlo’s successful marketing collaborations, sustainability initiatives, and commitment to timeless, functional clothing are central to its rise as a leading global retailer.

In this episode of The Marketing Blueprint, we explore the importance of content marketing and storytelling in building a brand. We discuss how companies create valuable, relevant, consistent content to engage their audience. The episode features a case study of Glossier, showcasing how the startup leveraged content marketing to build a loyal customer base and strong brand presence through community-driven content and engaging storytelling.

In this episode of The Marketing Blueprint, we dive into the essentials of digital marketing, exploring channels like social media, email marketing, SEO, and PPC advertising. We discuss how companies leverage these tools to reach their target audience and measure campaign effectiveness. A detailed case study on Airbnb illustrates how digital marketing can build a strong global brand, offering practical insights for both beginners and experienced marketers.

In this episode of The Marketing Blueprint, we explore the essential elements of building a strong brand, including brand identity, brand equity, and brand loyalty. We discuss how companies like Coca-Cola and IBM create and maintain strong brands in B2C and B2B markets, respectively. Highlighting a case study of Nike, particularly their successful collaboration with Michael Jordan, we demonstrate the real-world application of these branding concepts and their impact on business success.

In this episode of The Marketing Blueprint, we explore the psychological, social, and economic factors that drive consumer behavior and how businesses use this understanding to craft effective #marketing strategies. We highlight the importance of data analytics and market research in predicting consumer actions and provide a detailed case study of #Starbucks, demonstrating how the company successfully leverages consumer insights to build a loyal customer base and achieve continuous growth. Tune in to gain a comprehensive understanding of consumer behavior and its crucial role in modern marketing.