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Business
Allie Decker, David Ly Khim, Alex Birkett
The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
Total 209 episodes
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Vitor Peçanha (Rock Content): Killing the Term "Content Marketing" and the Emergence of Creativity and Strategy

Vitor Peçanha (Rock Content): Killing the Term "Content Marketing" and the Emergence of Creativity and Strategy

Adapt or perish is a famous quote known to many. But how is it applicable to the marketing and growth of a company?In a constantly changing world, companies that are able to adapt to new trends and technologies stand the highest chance of thriving compared to those which fail to adapt. This episode features, Vitor Pecanha, a renowned marketing leader, to discuss the ongoing technological changes in the world and how content companies can best strategize and benefit from the changes. Vitor discusses how he copied ideas from the US, redesigned them to suit the Brazilian market, and started a leading marketing firm in the Southern American region. He also dives into the hot topic of AI and shares his thoughts on how companies can make the best use of the current developing and trending technology. Vitor Peçanha is a renowned marketing leader in Brazil, known for his innovative strategies and entrepreneurial spirit. He is the co-founder and former CMO of Rock Content, a leading content marketing company in Brazil.Vitor is also a sought-after speaker and thought leader, sharing his insights on marketing and entrepreneurship at conferences and events around the world. He is passionate about using technology and creativity to solve complex business problems and drive innovation in the marketing industry.TopicsWeaving Ideas into a CompanyAdopting Ideas in a New MarketSelecting the right Writers for the CompanyMistakes when Communicating with WritersThe Influence of AI Content Writing ToolsData Privacy in digital marketingWhy Should We Kill the Term Content Marketing?Show LinksCheck Out Rock ContentConnect with Vitor Pecanha on LinkedIn, Instagram, and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
49:3903/03/2023
Building a Thriving Freelance Writing Career: Insights and Strategies from Kayla Voigt

Building a Thriving Freelance Writing Career: Insights and Strategies from Kayla Voigt

Marketing your skills as a freelance writer can be difficult especially when you are starting out. It takes a combination of good marketing, deliverance of exemplary work, and proper work management for one to excel as a freelance writer. Kayla Voigt is a freelance writer with a passion for storytelling. She has a strong grasp of language and a talent for weaving together words in a way that brings her stories to life. She is the founder and CEO of KL Voigt Writing Co. and has previously worked as a News Reporter at The Independent Bolton. She also previously worked as the Content Marketing Manager, Restaurants, at TripAdvisor and also as the Marketing Coordinator at Litmus. In this episode, Kayla excitingly shares her freelancing journey and the strategies she employs to win clients and manage her workload. She also shares the differences between corporation and publication work, and how she uses her experience in the conventional 9 to 5 jobs to enhance her productivity as a freelance writer. Show TopicsGrowing your Marketing SkillsLeverage the Social Media PlatformsFocus on one Skill to increase EfficiencyDifference between Corporation and publication workEstimating Monthly WorkloadWork-Life BalanceDealing with a difficult clientThe art of proofreadingBrainstorm before you writeContent StrategyProject Management as a FreelanceThe Story versus the metricsShow LinksVisit Kayla Voigt’s Website for interesting articles mentioned in the showConnect with Kayla Voigt on LinkedIn, Twitter, Connect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
01:00:5001/03/2023
The Evolution of Digital Events, Finding a Competitive Edge, and Running a Marketing Team Like a Media Company with Palash Soni

The Evolution of Digital Events, Finding a Competitive Edge, and Running a Marketing Team Like a Media Company with Palash Soni

Events are becoming an increasingly essential part of any successful digital marketing strategy. Palash Soni is one of the co-founders and the CEO of Goldcast. He is trained as an engineer but moved on to business and product leadership roles at a Mobile AdTech company. He began pursuing an MBA at Harvard, but after meeting his co-founders and developing the idea for Goldcast, he took a leave of absence to pursue his vision of helping B2B marketers run engaging digital events. Palash loves to read, especially science, biology, and history books.In this conversation, we cover the market tech, evolutions in the event market ecosystem, and how you can build a high-performing product, culture, and team that will give you wins in the market.Show TopicsEvolution and changes in the market techHow to build a successful software businessShifting markets and the criteria Palash usedBuilding a successful product for a market in another countryPalash’s catalyst to starting Goldcast while in schoolIncorporating a company as an immigrant in the USFormative experience: Learning how to win during adversityHow to differentiate from your competitorsHow to run B2B companies like media companiesEvolutions in the event marketing ecosystemWhat goes into running a great digital event that drives valueBuilding a high-performance team as you scale and growShow Links Check out goldcast hereConnect with Palash Soni on LinkedInConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
57:1024/02/2023
What Marketers Need to Know About GA4 and Content Analytics with JJ Reynolds

What Marketers Need to Know About GA4 and Content Analytics with JJ Reynolds

Use data to drive informed decisions, avoid common mistakes, and stay up-to-date on the latest marketing strategies. Improve your marketing efforts with actionable tips and insights on data-driven decision-making and a new dawn with GA4 almost hitting our systems.JJ Reynolds is the founder and head of marketing and analytics at MediaAuthentic. JJ has extensive experience using data to drive informed decision-making and is here to share his insights on utilizing data in marketing.In this episode, we talk about why content marketers need to have analytics, the common mistakes they make regarding analytics, and an overview of the new Google Analytics system GA4. So, sit back, relax, and get ready to take some notes as we dive into the world of data-driven marketing with JJ Reynolds.Show TopicsWhy content marketers need analyticsWhat bounce rate is and how it is calculatedHow to get started with data-driven decision makingThe site efficiencyCommon mistakes made by marketers regarding analyticsChallenges associated with having a big teamThe art of asking great business questions to inform measurement strategiesIntroduction to GA4Best advice on how to prepare for a new product launchShow Links Check out Mediauthentic hereCheck out the BetterThanData system hereConnect with JJ Reynolds on LinkedInConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
01:00:1022/02/2023
How to Build a B2B Software Company with Community and Use AI Tools to Be More Productive with Austin Distel

How to Build a B2B Software Company with Community and Use AI Tools to Be More Productive with Austin Distel

Building and scaling a successful company takes more than just focusing on sales and revenue. In this episode, Austin Distel unpacks the most vital strategies he uses to ensure his company keeps growing and scaling. Austin Distel is the Senior Marketing Director at Jasper, a company that helps creators produce new content using artificial intelligence. The company has a formidable track record of growth, from 20 employees in 2020 to 125 in 2022. Austin has previously founded and served in various companies, including Proof, Scale.io, and Scale or Die. Jasper has helped more than 50,000 companies create mind-blowing content in the form of blog posts, LinkedIn posts, and photo captions, including many others. In this episode, Austin shares how he has used online communities to catapult the growth of Jasper. He explains in depth the strategy of offering value to community members so that they not only become clients but also attract other potential customers. His marketing and growth techniques are must-know for the success of any company. TopicsCompany growth Creating a community for the companyRetain relevance in your community New Technology: Its importance in the fast-changing worldRebranding as per the market needsHow to build a SaaS subscriptionQuality should be the top priorityShow LinksCheck out JasperConnect with Austin Distel through his personal website, LinkedIn, Twitter, Instagram, and TikTokConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
57:5117/02/2023
Running Product-Led Growth and Go-To-Market Motions During a Recession and Unlocking Career Growth with Holly Chen

Running Product-Led Growth and Go-To-Market Motions During a Recession and Unlocking Career Growth with Holly Chen

In today's fast-paced business environment, growth and success are essential for long-term survival. But what does it take to achieve business growth, and how can individuals and organizations stay ahead of the curve?In this episode, we are joined by Holly Chen, an experienced and enthusiastic business leader, to discuss individual and business growth in the ever-changing business environment. Holly Chen is an experienced business professional with a diverse range of skills and expertise. Holly serves as the Vice President of Marketing at Mosaic.tech, a Strategic Finance Platform that provides real-time financial analytics and planning to get teams from data to decision faster. She is also the Founder, CMO, and Growth Advisor at ExponentialX, and also the Founder, CEO, and Executive coach at Ceiling Breakers. She has also previously served in other companies including Loom, Google, Gucci, and Various, among others. Besides product development, customer engagement, and strategic planning, Holly is a passionate advocate for diversity and inclusion and has been actively involved in initiatives aimed at promoting greater representation and equity in the workplace. She has volunteered with several organizations focused on empowering underprivileged individuals and communities and has also spoken on panels and webinars on topics related to diversity, equity, and inclusion.In this episode, Holly shares her incredible testimony of how she has helped multiple companies expand their size and revenue. Curiosity and an unending desire to acquire new knowledge have been her underlying mantra in her personal career growth. She also shares the importance of proper framework in the growth of any company- a focus on the quality of the product is the easiest way to justify an increase in prices. TopicsManaging a proper work-life balance and work-life integrationSetting Milestones and Goals for personal and business growthExperimenting with New Products and RolesFocusing on the execution system and the productProduct and Growth FrameworksTransitioning from enterprise sales motion to a purely pure G productAllocating your Marketing BudgetThe truth about POS platformsExecutive coaching and its importanceShow LinksCheck out Ceiling Breakers and ExponentialXFollow Holly Chen on LinkedIn or TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
59:0415/02/2023
Kitchen SIde: Demsytifying "Media Marketing" (w/ Guest Ronnie Higgins)

Kitchen SIde: Demsytifying "Media Marketing" (w/ Guest Ronnie Higgins)

When you think your company is media marketing oriented, you might be focusing on content marketing alone. As you would learn in this episode, Ronnie Higgins, formal Director of Content for Hopin and a formal podcast guest, tells us that while content marketing is a subset of media marketing, there is a thing line between them and intently pushing just SEO materials or not, bridges the gap.Show topics:What are the defining characteristics of a media company?The misunderstanding behind effective media marketing.How does a company think and act like a media company?How to compete with other media companies.Show LinksConnect with Ronnie on Twitter and LinkedinConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
53:3210/02/2023
How to Market to Developers with a Product-Led Growth and Enterprise Go-to-Market Playbook

How to Market to Developers with a Product-Led Growth and Enterprise Go-to-Market Playbook

It feels like every SaaS company is scrambling to figure out their developer marketing strategy. But is it actually any different than all your other marketing strategies? Francesca Krihely has spent over a decade at MongoDB and Synk solving for this persona. In this episode, we rumble through what you need to do — and what to avoid — to build relationships with developers.TopicsThe DevSecOps communityHow to market well to developersWhat to do when you're starting a projectUnderstanding the developer personaImportance of design thinkingBuilding a CareerBe a "learn-it-all", not a know-it-allShow LinksCheck out SnykFollow Francesca Krihely on LinkedIn or TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
58:4708/02/2023
How Marketers Waste Time and Resources, and the Audacity of Big Goals with Jakub Rudnik

How Marketers Waste Time and Resources, and the Audacity of Big Goals with Jakub Rudnik

When you’re on the hamster wheel of content creation, it can feel hard to get off. When you zoom out, though, it turns out there are more-strategic ways to look at what you’re making and why. Jakub Rudnik’s created content for renowned organizations like G2, Chicago Tribune, and now Scribe. Buckle up for this conversation where he shares his tips for being more intentional.TopicsDefeat imposter syndrome through successEnable your teams to deliver better contentWe follow people for their brainsShould you worry about appearing salesy?Company culture can complicate contentContent strategy is an internal battleExperimentation is a win-win muscleShow LinksCheck out ScribeFollow Jakub Rudnik on LinkedIn or TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
01:12:2103/02/2023
Jay Acunzo on Creativity, Storytelling, and Why You Need Courage to Break Out of Mediocrity

Jay Acunzo on Creativity, Storytelling, and Why You Need Courage to Break Out of Mediocrity

Storytelling has existed since the beginning of civilization. But how do you learn to do it better? According to Jay Acunzo of Unthinkable Media, all it takes is conviction and commitment. In this conversation, he tells stories about how to tell better stories — meta, we know.TopicsWhat to learn from Anthony BourdainHave a vision for your contentThe difference between “good” and “effective”A story’s purposeHere’s the thing about…Role of communicatorThe goal of a storytellerIntegrate mindfulnessWorking more bravelyShow LinksCheck out Unthinkable MediaFollow Jay Acunzo on LinkedIn or TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
01:11:2201/02/2023
The Unspoken Rules of Running a Business with Female Founders Samantha Anderl and Andrea Wildt (Harlow)

The Unspoken Rules of Running a Business with Female Founders Samantha Anderl and Andrea Wildt (Harlow)

Andrea Wildt and Samantha Anderl, ex-marketing professionals and freelancers, are now the co-founders of Harlow– an all-inclusive tool to assist solopreneurs in streamlining their business. Harlow offers organized solutions for aiding freelancers, such as automated invoicing, proposal templates, and many other features from a centralized hub. We sincerely value the freelance population and creating the resources needed for them to have successful businesses.As the economic outlook continues to be murky, many professionals are exploring solopreneurship. Andrea Wildt and Samantha Anderl started Harlow to support them on their mission. This conversation details lessons that anyone can take with them to fast-track their journey.Summary: In this conversation, Andrea Wildt and Samantha Anderl discuss lessons that anyone can take with them to become an effective solopreneur.TopicsHow to market yourself as a freelancerSell outcomes, not outputsPricing strategyBe reflective and intentionalDo marketers need to market themselves?Personal branding is not necessary, but usefulGet the right balance of decisionsThink before you answerShow LinksCheck out HarlowFollow Samantha Anderl on LinkedIn or TwitterFollow Andrea Wildt on LinkedIn or TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
47:2225/01/2023
Affiliate-Driven Content Sites and Link Building with Sandeep Mallya (99Signals)

Affiliate-Driven Content Sites and Link Building with Sandeep Mallya (99Signals)

Is it possible to do affiliate marketing without losing your soul? According to 99signals founder Sandeep Mallya, it is. And while there’s no shortcut to success, there are key principles to embody along the way. Enjoy our conversation with him.TopicsBe authenticBeing critical to your affiliatesHow to become an affiliate marketing expertThe importance of being organic in your writingDon’t be afraid of competitorsThe secret to great SEO contentRevisit and update your contentAI content creating toolsThe important of finding your voiceGet feedbackShow LinksCheck out 99signalsFollow Sandeep Mallya on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
54:5218/01/2023
Event-Led Growth and Customer Education with Mark Kilens (Airmeet)

Event-Led Growth and Customer Education with Mark Kilens (Airmeet)

Technological advances are coming so rapidly that the phrase “what got you here won’t get you there” rings true for almost every industry and business model.When the only thing constant is change, it becomes increasingly important for teams to not just keep their house in order, but also continuously scan the horizon for the next great threat, resource, or opportunity. Sustainable success will require a deep understanding of both immediate and long-term customer needs, so that you can recruit the team and resources needed to address them.In today’s episode of The Long Game, you’ll hear what Mark Kilens, the Chief Marketing Officer at a virtual event management software called Airmeet, thinks SaaS companies should be doing to be proactive about growth — and how his team is setting themselves up for success.Show TopicsMaking education an integral part of the customer experienceThe ever-evolving role of the CMO Building a team and culture that serves your business goalsWhy event-led growth is an effective option for marketersShow LinksCheck out Airmeet’s websiteLearn about Airmeet’s Event Experience Cloud softwareCatch up with Mark Kilens on TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
48:3011/01/2023
Kitchen Side: Our Attempt at Ghostwriting Thought Leadership Content

Kitchen Side: Our Attempt at Ghostwriting Thought Leadership Content

You don’t have to look far to hear that “thought leadership” matters in 2023. But what does it take to do it well and in an authentic way? In this conversation, we chat about the best — and worst — ways to approach building that authority.TopicsFinding the balance between editorial content and optimizationWriting for yourself is not the same as writing for othersUnlearning writing only for SEOOptimize and opinionate contentDifferent way to look at bad contentChicken and egg problemWhat really is the goal of content?Good SEO strategies take time to matureWhy physical content is still importantShow LinksConnect with Alex on Twitter or LinkedInConnect with Allie on Twitter or LinkedInConnect with David on Twitter or LinkedIn  Connect with Omniscient Digital on LinkedIn or TwitterListen to more episodes of The Long Game podcastWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
44:2804/01/2023
Office Hours: Building SEO Growth Loops with Kevin Indig

Office Hours: Building SEO Growth Loops with Kevin Indig

Before you know it there’s another SEO “growth hack” going around. But, like all trends, they come and go. Few strategies survive the test of time. And few people know them like Kevin Indig (ex-Shopify). In this Office Hours workshop, Kevin peels back timeless principles for how your growing company can approach SEO.TopicsScaling SEOIntegrators vs. AggregatorsGrowing your marketplaceAggregator and integrator approach to SEOSEO Growth loopCompounding effects of self-reinforcing growth loopSelf-reinforcing growth loopHow to compete in SEOShow LinksConnect with Kevin Indig on LinkedIn and TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
27:0228/12/2022
Upcoming Trends in Marketing According to Futurist Mark Schaefer

Upcoming Trends in Marketing According to Futurist Mark Schaefer

Marketing: the more it changes, the more it stays the same. For every new buzzword that blows up on Twitter, there are as many timeless principles about how to succeed. Mark Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at Businesses Grow — one of the top five marketing blogs of the world. He has spent his entire career learning to separate the signal from the noise in business. In this conversation, we cover whether trends matter, why dirty businesses lose, and how to win in a post-SEO world.Show TopicsMarketing in the new worldTrends come and goInvest in contentHow to win in a post-SEO worldThree criteria Peter Drucker usedFlow: the secret to writingShould you pick a niche for your personal brand?Show Links Check out Schaefer Marketing Solutions hereConnect with Mark Schaefer on LinkedIn and TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
47:5521/12/2022
Kitchen Side: Should You Create a Glossary as Part of Your SEO Strategy?

Kitchen Side: Should You Create a Glossary as Part of Your SEO Strategy?

As marketers, it’s natural to want a shortcut to more traffic. And while glossaries offer that alluring promise, stay away from that siren’s song. There’s little upside in the long-run for your customers or your team.In this episode of our Kitchen Side series, we rumble through pitfalls to avoid with glossaries and other tactics to try instead.TopicsWhat is a glossary?Why do you need a glossary?Should you make blog posts or glossaries?Make most of your glossaryAre glossaries worth it?How to avoid cannibalizing contentShow LinksConnect with Allie on Twitter or LinkedInConnect with David on Twitter or LinkedInCheck out Omniscient DigitalWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
26:2014/12/2022
Product Led-Growth Benchmarks with Sam Richard (ngrok)

Product Led-Growth Benchmarks with Sam Richard (ngrok)

Product-led growth — so hot right now. Sam Richard has helped SaaS companies adopt these strategies during her time at OpenView. Today she is Head of Growth at ngrok, the programmable network edge that adds connectivity, security, and observability to your apps with no code changes. In this conversation, she unpacks how companies of all shapes and sizes can find better ways to grow.TopicsFind inspiration everywhereWhat defines product-led?Lean into strengthsStay focusedFind your indicatorPLG exists on a spectrumInvest in both product and messagingSubscriptions: a tried-and-true revenue modelHow to find your startup ideaWhen “doing” matters more than “learning”Show LinksCheck out ngrokConnect with Sam Richard on LinkedInPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
54:5107/12/2022
Recent Trends and Building an Audience with Amanda Natividad (SparkToro)

Recent Trends and Building an Audience with Amanda Natividad (SparkToro)

When creating a personal brand, people often spend too much time on “brand” and not enough time on “personal”. Amanda Natividad, VP of Marketing at SparkToro, has found a way to tell your story in an authentic — and compelling — way.In this episode, she dives into how to build a personal brand without losing your soul, why knowing your “why” is the key to building an audience, recent trends, and much more. TopicsTest out content ideas at eventsRefine ideas through feedbackQuiet quitting can be goodHow to build an audiencePersonal content strategyTry telling your storyAct like you belongShow LinksCheck out SparkToro's Audience Research Newsletter! https://sparktoro.com/audience-research-newsletterFollow Amanda Natividad on LinkedIn and TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
49:5530/11/2022
How to Write for Humans, But Optimize for SEO with Maddy Osman (The Blogsmith)

How to Write for Humans, But Optimize for SEO with Maddy Osman (The Blogsmith)

In business, there’s no way to know everything ahead of time. And while you can’t predict the future, you can influence it by learning the right lessons in the present. Maddy Osman, Founder of The Blogsmith, and author of “Writing for Humans and Robots”, has applied this growth mindset in her own work. Listen to the conversation to hear why it’s good to plan to fail, and how 1 + 1 = 3.Show TopicsHow to plan for problems in your processBuild a muscle of helping customersFigure out what you're good at, then using it to your advantageThe human robot-buyer dynamicCreative ways to show appreciationSolve for robots and humansShow LinksCheck out The BlogsmithFollow Maddy Osman on LinkedIn or TwitterGrab her book: Writing for Humans and Robots: The New Rules of Content StylePast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
46:3323/11/2022
Kitchen Side: How Our Thinking of Content Strategy Has Evolved Over Time

Kitchen Side: How Our Thinking of Content Strategy Has Evolved Over Time

There’s more competition for your prospect’s attention than ever before. That means the bar is higher for each piece of content you create. Winning content means being intentional and deliberate with your strategy. In this episode, we talk about everything from strategy to selection, and how our own thinking of content strategy has evolved over time. Show TopicsWhat to expect when learning a new disciplineThe importance of strategy in content marketingHow content marketing plays into the business strategyFocus on market share (Not revenue)What does content strategy look like?Is content your only option?Content consumption is changingStrategy is a trade-offCommon mistakes in strategyBuilding trust with your target audienceWhat mating theory teaches us about marketingWhat is a good content strategy?Show Links Connect with Alex on Twitter or LinkedInConnect with Allie on Twitter or LinkedInConnect with David on Twitter or LinkedInWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
53:4616/11/2022
How to Fulfill Customers’ Needs with CRO with Raphael Paulin-Daigle

How to Fulfill Customers’ Needs with CRO with Raphael Paulin-Daigle

Want to optimize your conversion rates? First, you have to know what’s attracting your customers to your brand. Raphael Paulin-Daigle is the founder and CEO of SplitBase, a CRO agency that works with major D to C and ecommerce brands to improve conversion rates, revenue, and customer experiences. Raphael has walked many companies through the process of optimizing their conversion rates. The key is finding out what your customers truly need—whether they know it or not. In this episode, Raphael explains the difference between A/B testing and CRO, why you shouldn’t always focus on conversion, and how to determine your customers’ subconscious needs.Show TopicsGo beyond A/B testingDiscover customers’ subconscious needsFind out what’s actually important to customersDon’t get hung up on conversion ratesCreate a better life experienceAsk about your customersValue qualitative researchEducate others about CROCater to short attention spansUnderstand your customer before you writeShow Links Check out SplitBaseFollow Raphael Paulin-Daigle on LinkedInConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
56:2309/11/2022
How to Build A High-Performing Marketing Team with Andrew Davies

How to Build A High-Performing Marketing Team with Andrew Davies

It’s an interesting time to be a marketing leader. Your prospects want more value, your teams want more clarity, and your boss wants more ROI. Oh, and you need to do this without growing headcount like you used to. Andrew Davies, CMO of Paddle, has lived this firsthand. He offers timeless advice for how to get more done with less and improve yourself at the same time.Show TopicsFind what the market needsWinning hearts and minds mattersHow to align prioritiesMarketing is a gameBuilding trustTake pride in your workWork On The Business, Not In The BusinessHow To Balance The Two Timeframes of MarketingSet the toneHelpful content winsSelf-service matters more than everSelf-serve is the future of salesHow Product-Led and Sales-Led Growth Work TogetherLearning, the ultimate meta skillShow Links Check out Paddle.Follow Andrew Davies on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
55:4602/11/2022
Fireside Chat with Tim Stoddart (Copyblogger, Stodzy)

Fireside Chat with Tim Stoddart (Copyblogger, Stodzy)

Tim Stoddart, the owner of both Tim Stodz Enterprises and Sober Nation, is a writer, an entrepreneur, and a leader. Tim’s experience of addiction and recovery has shaped and influenced his career path in many ways. It’s what inspired him to create Sober Nation, a blog and community resource for people struggling with addiction, as well as his marketing agency Stodz Enterprises. For Tim, his personal journey and professional career go hand in hand. In this episode, you can find out how Tim learned to reconcile his personal and professional online personas, why he relies so heavily on documented systems, and why it’s okay to be bad at sales.Show TopicsControl what you can, and let go of what you can’tGet rid of labelsThe power of sharing yourselfIt’s courageous to publishProtect your core valuesHow to be credible and authenticScaling yourself through documented systemsBe bad at sales. And do it anyway.The power and limits of social mediaMake it to midnight Show Links Check out Copyblogger Media Check out Tim Stodz Enterprises Check out Sober Nation Follow Tim Stoddart on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
49:5726/10/2022
How to Level Up as a Growth Marketer with Joe Lee (Ontra)

How to Level Up as a Growth Marketer with Joe Lee (Ontra)

There’s a lot of appeal to working for a flashy, up-and-coming startup. But Joe Lee, VP of Growth Marketing at Ontra, has always focused on achieving the best job titles and experiences instead of working for the “sexiest” companies. For Joe, growth marketing provided the perfect opportunities to advance in his career and get to where he is today. Growth marketing has become the de facto title for the person on the marketing team dedicated to growth, whether it’s through users, leads, pipeline, or revenue. In this episode, Joe talks to us about the importance of listening to leading indicators, why marketing should partner with sales in account-based marketing, and how to maintain empathy as you rise in the ranks of leadership.Show TopicsOptimize for experience and titleBe a canary in a coal mineStrategize with your decksPartner with salesHyperfocus on a small groupCare about multi-marketing metricsInvest in direct mailNegotiate with your CFOControl your narrative Don’t lose your empathyShow Links Check out Ontra Follow Joe Lee on LinkedIn and TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
01:09:4019/10/2022
Product-Led Growth and Sales with Thomas Schiavone (Calixa)

Product-Led Growth and Sales with Thomas Schiavone (Calixa)

Product-led growth is an up-and-coming market strategy, but what does it actually entail? A product-led growth strategy is a fusion between marketing and product, which means you need two things to ensure its success. First, the product has to be easy to use and easy to adopt. Second, you need to create a big inbound funnel to get people to sign up, resulting in product-led sales. Thomas Schiavone, CEO and Co-founder of Calixa, knows that focusing on product-led growth leads to product-led sales. In this episode, Thomas talked with us about empowering sales to spearhead product-led growth, the importance of manageable data, and why you should aim to build value above all else.Show TopicsFuse marketing and product to create product-led growthCreate the right strategy for your companyEmpower sales Set your prioritiesGet more metricsLeverage machines to parse dataListen to customer insightBuild value firstLet other people make decisionsShow Links Check out CalixaFollow Thomas Schiavone on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
50:5112/10/2022
How to Build the Right Data Workflow with Blake Burch (Shipyard)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

There’s a lot of monotonous development work that goes into building solutions. Blake Burch wants to relieve some of that burden for developers and help them waste less time on unnecessary tasks. Blake co-founded Shipyard, a data orchestration platform, to give data engineers the tools to quickly launch, monitor, and share resilient data workflows. He talked to us about the importance of inter-tool communication, how Shipyard is working to improve the developer experience, and why you shouldn’t focus on your infrastructure.Show TopicsGet rid of monotonous development workRun compatible codeBe prepared to meet your client's needsDon’t separate out your toolsLet your tools talk to each otherImprove the developer experience Deal with new toolsConsolidate toolsPrevent data leaksFocus on the problem you want to solveShow Links Check out Shipyard Follow Blake Burch on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
57:2805/10/2022
Kitchen Side: Blue Ocean vs Red Ocean SEO

Kitchen Side: Blue Ocean vs Red Ocean SEO

Red versus blue: do you know which ocean you’d rather swim in? We discuss the blue ocean strategy and how to navigate high- and low-competition markets. Blue oceans represent uncrowded markets with low volumes of competition. The waters in a blue ocean are clear and open for swimming. Red oceans, however, are high-volume, highly competitive markets that are more challenging to navigate. Whether you’re in a blue ocean or a red ocean, your goal is to find a strategy that sets your company apart and gives your product a fighting chance. In this episode of Kitchen Side, we talk through the pros and cons of both red and blue oceans, what it takes to create a new market, and how to set your company apart from the crowd.Show TopicsFind a strategic edgeFocus on lower keyword difficultyEmploy phrases customers usePiggyback on existing categoriesEvangelize your ideaStart smallDo it allBuild a moatFind your own blue oceanLeverage what makes your company uniqueShow Links Connect with Alex on Twitter or LinkedInConnect with Allie on Twitter or LinkedInConnect with David on Twitter or LinkedInPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
50:5128/09/2022
How to Lead in an Early-Stage Company with Eric Hann (Order)

How to Lead in an Early-Stage Company with Eric Hann (Order)

There’s no single playbook that works for every startup. But one thing they all have in common is a strong foundational team. If you have the right team, it’s easier to set your business up for success. Eric Hann is an expert at helping early-stage companies find their go-to-market fit. As the Senior Director of Marketing at Order, Eric has learned what makes a startup team great—and what to avoid. In this episode, Eric shares how to build a demand generation team and program from scratch, why you need curious team members, and how to lower your employees’ fears of failure.Show TopicsCreate an environment that doesn’t fear failureStay grounded in what’s repeatableLearn the rules of the gameBuild your startup around curious peopleHire people who ask questionsBe a generalistFollow a situational leadership modelDe-risk new challengesEvaluate your processesMake your own experiencesShow Links Check out OrderFollow Eric Hann on LinkedInConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
59:5721/09/2022
World-Shaking Webinars with Annette Cardwell (Lattice)

World-Shaking Webinars with Annette Cardwell (Lattice)

Want people to pay more attention to your brand? Give them interesting content to consume.Webinars are the latest, greatest way to capture an audience’s attention. Annette Cardwell is the Senior Director of Content, Community, Customer, and Web at Lattice. Events are a major part of Lattice’s company voice, and Annette has learned how to cater those events to her company’s specific audience. In this episode, Annette shares her tips for creating the perfect event, how to select the right guests, and why you should always repurpose your content. Show TopicsMake topics interestingCater events to your audienceSelect the right guestsDon’t be salesyDetermine which questions to cutFocus on your primary hookWork within your boxRepurpose, repurpose, repurposeBe patientProvide value through contentShow Links Check out Lattice Follow Annette Cardwell on LinkedIn or TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
01:19:1614/09/2022
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Quality content is the difference between run-of-the-mill advertising and a campaign that grabs people’s attention. But cultivating your talent as a content writer takes intentional work. Alicia Johnston, Director of Content at Sprout Social, has experienced both being and managing content marketers. What’s one common denominator for good content writers? Their skills go beyond writing. In this episode, Alicia tells us what makes content writers unique, how to create strategic content, and why you should merchandise your work.Show TopicsTarget customer personasListen to social mediaUnderstand the gameAsk the same questions yearlyUse your own dataCreate authentic contentBe a storytellerHire curious peopleMerchandise your workWrite to entertainShow Links Check out Sprout SocialFollow Alicia Johnston on LinkedIn or TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?](https://beomniscient.com/blog/hiring-content-writers-vs-subject-matter-experts/)017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
01:19:0807/09/2022
Running a Content Program as a One-Person Team with Nikhil Venkatesa

Running a Content Program as a One-Person Team with Nikhil Venkatesa

How do you handle being the only content marketing person in a startup? Become a Swiss army knife. Versatility and a wide variety of skills are vital for solo marketers in the startup world. And there’s no better place to learn than in a startup role. The wider your skillset, the more you can help your company grow. Nikhil Venkatesa, content marketing lead at Convictional, has worked in all kinds of marketing setups. But he’s sharpened his skills the most working as a one-man marketing team. In this episode, Nikhil shares his tips for working solo in marketing, how to stay focused on long-term goals, and why busy work can lead to burnout.Show TopicsBe a Swiss army knifeTest new channels before you hireCreate the right kind of trafficStart at a marketing agency Hire agencies to do specific jobsBuild authentic relationships Orient strategies around your missionBe approachableCheck in with employeesDon’t get distracted by busy workShow Links Check out ConvictionalFollow Nikhil Venkatesa on LinkedIn or TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
57:2131/08/2022
Redefining Thought Leadership with Ryan McCready (Reforge)

Redefining Thought Leadership with Ryan McCready (Reforge)

What is thought leadership? Some would say it’s the expression of ideas that demonstrate you have expertise in a particular field or topic. It could also be described as a tactic marketers use to build credibility for themselves in their company. Ryan McCready is the Managing Editor at Reforge. In this conversation, we dive into thought leadership and how we define it, why hot takes are the bedrock of thought leadership, and we talk about how to work with experts.Connect with Ryan:https://twitter.com/RyanMcCready1https://www.linkedin.com/search/results/all/?keywords=ryan%20mccready&origin=RICH_QUERY_SUGGESTION&position=0&searchId=28ddbd3d-00be-42d2-afe1-e7a035908b0c&sid=y!XPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
01:07:0024/08/2022
Kitchen Side: Meeting Demand (SEO) vs. Establishing Demand

Kitchen Side: Meeting Demand (SEO) vs. Establishing Demand

What's the difference between creating demand in marketing and establishing it? The answer may not be as clear-cut as you think. Capturing demand and creating demand are actually two sides of the same coin. You can't create demand out of thin air. All you can do is capitalize on existing demands—whether people are aware of those demands or not. In this episode we talk through meeting demand versus establishing demand, how to evangelize your product, and why the best markets are the ones people don't even know exist.Show TopicsDon’t rely solely on SEOEstablish what demand meansSolve problems people don’t know they haveEvangelize your productReach a new audienceCreate demand with SEOUse the surround sound strategyDetermine your hierarchy of needsFind answers for pain pointsSimplify your approachShow Links Follow David Ly Khim on LinkedIn or TwitterFollow Alex Birkett on LinkedIn or TwitterFollow Allie Decker on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
38:4417/08/2022
How to Maximize Growth with a Digital Marketing Agency with John Doherty

How to Maximize Growth with a Digital Marketing Agency with John Doherty

When you’re trying to grow your small business, how do you know when it’s time to hire outside help? John Doherty believes that partnering with a marketing agency can significantly increase your growth by providing you with a team of experts and freeing up your time as a founder. But finding the right agency has its challenges. As a veteran digital marketer and founder of Credo and EditorNinja, John loves talking about building businesses and growing your mindset as an entrepreneur. He talks to us about how to hire an agency to buy back your time, the three pillars of SEO and the importance of keeping things simple.Show TopicsBuy back your timeUse the ladder of lead generationIdentify your best leadsHire based on channel experienceDo the mathKnow the three pillars of SEOKeep things simpleBalance experiments with your core businessView your business as a water wheelGive yourself permission to changeShow LinksCheck out CredoCheck out Editor NinjaFollow John Doherty on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
01:19:0310/08/2022
The Power of Reputation: How to Build a Business that Lasts with Thomas Smale

The Power of Reputation: How to Build a Business that Lasts with Thomas Smale

Your business’s reputation is vital to its long-term success. And Thomas Smale is an expert in growing a brand from an idea to a multi-million dollar company. Thomas, founder and CEO of FE International, is a serial business entrepreneur and M&A expert. He’s found that reputation is what makes businesses sink or swim. So what can you do to bring your business to peak performance? In this episode, Thomas shares his tips for building the right reputation, such as the importance of analyzing every transaction, how to build the right workplace culture, and why it’s important to do the right thing.Show TopicsBuild a good reputationStrive for perfectionPick the right clientsDo your due diligence Invest back into your industry Don’t depend on trendsBe intentional with workplace cultureLet people goDo the right thingFocus on one goalShow Links Check out FE InternationalFollow Thomas Smale on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
46:5603/08/2022
Marketing to an Over-Marketed Society with Michael Brenner

Marketing to an Over-Marketed Society with Michael Brenner

Join us for Office Hours on Demand Creation: https://beomniscient.com/office-hours/Content marketing is about a lot more than spending money on banner ads and sending out leaflets in the mail. For Michael Brenner, CEO of Marketing Insider Group, content marketing is a two-way dialogue between a company and its audience. With content marketing, you build trust through consistent interaction with customers. And Michael believes that the more credibility you have with customers, the more they’ll be willing to listen to what you have to say. Michael spoke with us about the importance of consistency in content marketing, why you shouldn’t be afraid to be basic, and how touchpoints can help you be more efficient with your funding.Show TopicsDefine the role of marketingDon’t talk about your productFind new ways to advertiseShow up on a regular basisBe basicPay attention to the customerFill in blind spotsFocus on touchpointsAnalyze what doesn’t workHire curious writersShow Links Check out Marketing Insider GroupFollow Michael Brenner on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
01:04:5626/07/2022
Kitchen Side: How We're Planning to Survive our First Recession

Kitchen Side: How We're Planning to Survive our First Recession

Join us for Office Hours for a 30-min workshop on Demand Creation.The top question on the minds of business owners and marketing leaders alike is: how do you prepare for a looming recession? Inflation and economic uncertainty have plenty of companies concerned about what the future holds. In this episode of Kitchen Side, we  share how we are staying on the defense through a pending recession and how you can stay diligent too. We cover how to handle an anxiety-inducing news cycle, ways to allocate your resources during a recession, and why adaptability is the key ingredient to surviving — and thriving.Show TopicsKeep your team in the loopConcentrate on what you can controlBe judicious with your spendingDouble down on high-value itemsKeep your eyes on the prizeLet the small fires burnFigure out where to cutUnderstand which efforts impact revenuePay attention to customersMaintain agility and adaptabilityShow Links Connect with Alex on LinkedIn or TwitterConnect with David on LinkedIn or TwitterConnect with Allie on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be Omniscient
48:4820/07/2022
How to Break Through the Noise in Marketing with Brian Honigman

How to Break Through the Noise in Marketing with Brian Honigman

The consultant industry is incredibly competitive. You have to contend with other consultants, marketing agencies, and various organizations. So what can you do to stand out and come across as credible? Brian Honigman, a marketing consultant based in Philadelphia, recommends gaining experience in a variety of marketing sectors to increase your credibility. Brian has taught as an adjunct professor at multiple universities and also works with technology companies, media brands, and NGOs to earn them meaningful results with digital marketing, social media, and content marketing. In this episode, Brian chatted with us about the importance of diversifying your clients, how to follow trends, and why you shouldn’t overload your work schedule.Show TopicsIncrease your credibility Diversify your workDon’t stay in your bubbleBe an innovatorFind a balanceCut through the noiseDefine customer personasDon’t burn outBe efficient with your timeAvoid comparison Show Links Check out Honigman MediaFollow Brian Honigman on LinkedIn or TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
53:2014/07/2022
How to Adapt to Thrive for SaaS Companies with Michele Don Durbin

How to Adapt to Thrive for SaaS Companies with Michele Don Durbin

Technology is constantly adapting, and that means that tech-based companies must adapt along with it. SaaS companies especially need to stay current, or else they’ll easily become stagnant. If a business isn’t on the cutting edge, its customers will look elsewhere. Michele Don Durbin has walked through the process of adaptation with the company Evernote, where she is the Senior Vice President of Marketing. In this episode, Michele shares how Evernote adapted to changing technology, why you have to prioritize your audience, and how to make the most of your market.Show TopicsReadapt to stay currentCommunicate with your customersThink about your audienceBe considerate of existing usersTake advantage of opportunitiesTailor your product to your audienceLead by exampleConnect with your employeesFind good mentorsShow Links Check out EvernoteFollow Michele Don Durbin on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)0:57 Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)062: Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina (Orbit Media Studios)056: How SparkToro Approaches Growth & Productivity (Rand Fishkin)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:0:59 Kitchen Side: How To Build an Audience with Content Marketing015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
48:0006/07/2022
Mission-Driven Content for Small Businesses with Melanie Deziel

Mission-Driven Content for Small Businesses with Melanie Deziel

Small businesses are an essential part of our economy and Melanie Deziel believes it’s our responsibility to help them thrive. Formerly the editor of branded content at the New York Times and director of content at Foundation, Melanie is the co-founder of The Convoy, an online marketplace for small business owners to save on everyday expenses. She is a writer, speaker and the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas.” Melanie talked to us about the role that small businesses play in our neighborhoods, the importance of being authentic both online and in-person, and why sharing knowledge is the best way to help others.Show TopicsSupport communities through small businessWork with subject matter expertsBreak large tasks into smaller chunksUse examples to enhance your writingRemind people of their creativityShow Links Check out The ConvoyCheck out The Content Fuel Framework: How to Generate Unlimited Story IdeasFollow Melanie Deziel on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)0:57 Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)062: Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina (Orbit Media Studios)056: How SparkToro Approaches Growth & Productivity (Rand Fishkin)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:0:59 Kitchen Side: How To Build an Audience with Content Marketing015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/---Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
01:13:4630/06/2022
Rethinking Productivity with Sunsama Founder Ashutosh Priyadarshy

Rethinking Productivity with Sunsama Founder Ashutosh Priyadarshy

Productivity is essential to everybody’s workday, but it’s about more than filling up your schedule with tasks. Ashutosh Priyadarshy, Founder of Sunsama, believes that productivity should support a healthy and well-rounded life, not just an ambitious workload. He talked to us about building a productivity tool for profitability first, working with an asynchronous remote team, and helping others achieve a calm, intentional workday.Show TopicsIterate based on feedbackBuild with your mission in mindFocus on qualityProduce content based on your valuesBlend the practical with the philosophicalLet customers define your visionManage trade-offs of remote workCreate camaraderie with remote teamsCut down on meetingsRethink productivityShow LinksCheck out SunsamaFollow Ashutosh Priyadarshy on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)0:57 Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)062: Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina (Orbit Media Studios)056: How SparkToro Approaches Growth & Productivity (Rand Fishkin)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:0:59 Kitchen Side: How To Build an Audience with Content Marketing015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
55:0215/06/2022
How to Maximize Influencer Marketing with Neal Schaffer

How to Maximize Influencer Marketing with Neal Schaffer

Influencer marketing has been vastly misunderstood. It’s not just celebrity accounts with tons of fake followers. It’s your customers, your employees, and your peers who are influential experts in your industry. These influencers have followers who are primed to hear your message. In an era of declining organic reach, collaborating with influencers gives you access to high-value content and greater exposure for your product or service. It allows you to cut through every social media algorithm and reach your ideal audience. In this episode, marketing expert and author of The Age of Influence, Neal Schaffer, discusses how you can use it effectively.Show TopicsRank with expertiseUnderstand the value of influencer marketingFill in the gaps before using influencer marketingCollaborate with content creatorsPost content your followers want to readInvolve experts to build credibilityShow Links Check out Neal SchafferCheck out The Age of Influence, The Power of Influencers to Elevate Your BrandFollow Neal Schaffer on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)0:57 Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)062: Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina (Orbit Media Studios)056: How SparkToro Approaches Growth & Productivity (Rand Fishkin)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:0:59 Kitchen Side: How To Build an Audience with Content Marketing015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
53:1808/06/2022
Building a B2B Audience and Media Company with Dave Gerhardt (DGMG)

Building a B2B Audience and Media Company with Dave Gerhardt (DGMG)

Is building a B2B audience as challenging as it seems? Dave Gerhardt knows from experience that it takes engagement, valuable content, and authentic connection to build a B2B audience. As former CMO at Privy and Chief Brand Officer at Drift, he now helps B2B marketers through his consultancy, DGMG, and his new book, Founder Brand. He talked to us about the importance of building an audience, how to use an audience to drive results and why you need to have something interesting to say.Show TopicsWrite to clarify your ideasInvolve your communityBe the number one resourceDrive results through engagementUnderstand the power of an audienceGet people to know, like and trust youMap out your funnelBuild as you goUse the one-two-punch approachBe yourselfShow LinksCheck out Founder BrandCheck out DGMGCheck out Exit FiveFollow Dave Gerhardt on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
46:4801/06/2022
How to Write Copy that Resonates with Liz Willits

How to Write Copy that Resonates with Liz Willits

What makes a great LinkedIn post? One that keeps someone reading and makes them want to hit the follow button. First, you have to have a great idea. Something that resonates with people or gets them thinking. Second, you have to have a great delivery. That can be in a well-written text post, video, or graphic. A powerful idea can occasionally do well even if the delivery is lacking, but the combination of both and done consistently? That’s how you build an audience. In this episode, expert marketer and copywriter Liz Willits discusses how she’s built a 50k strong LinkedIn following and the tricks we can use to grow our own audience.Show TopicsUse pain points to connectKeep testing new postsGreat ideas need great deliveryEverything should be copyPost regularly to stay top of mindDevelop the hook without distractionShow Links Follow Liz Willits on LinkedInCheck out Liz’s free Email Open Rate GuidePast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
51:4725/05/2022
How To Tell a Story Worth Hearing with Matthew Dicks

How To Tell a Story Worth Hearing with Matthew Dicks

Whether you’re a fiction writer or a content marketer, your goal as a storyteller is to capture and keep your audience’s attention. And the best way to do that is by telling a story your audience can connect with on a personal level. Matthew Dicks, an internationally bestselling author and an expert storyteller. Also a record 55-time Moth StorySLAM and 7-time GrandSLAM champion, Matthew has performed for audiences all over the globe. In this episode, Matthew shares why stories are so important, and how to breathe life into the stories you choose to tell.Show TopicsConnect with other people’s experiencesTell relatable storiesKeep your audience curiousGive your audience information in the right wayMake every moment essentialStart with the storyTell stories to yourselfDon’t be afraid of vulnerabilityBe available for othersValue your timeShow Links Check out Speak UpFollow Matthew Dicks on LinkedIn or TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
01:17:5117/05/2022
Build a Content Playground, Not a Funnel with Ashley Faus (Atlassian)

Build a Content Playground, Not a Funnel with Ashley Faus (Atlassian)

The old framework of the buyer’s journey is broken. Customers expect more access than ever to educational, engaging content at every stage of their decision-making. Ashley Faus believes it’s time to reframe the buyer’s journey as the content marketing playground where customers can learn, engage, and interact with content on their own terms—building trust and affinity that lasts a lifetime. As the Content Strategy Lead of Software Teams at Atlassian, Ashley manages a team for content and distribution for iconic software solutions that unleash the potential of every team. She talked to us about how to fully embody your audience, focus on building relationships, and reframe the content marketing funnel.Show TopicsFully embody your audienceFocus on authenticityTake time to understand the problem setSeek out potential storiesUnderstand how content marketing fits into the bigger pictureView marketing as relationship-buildingReframe the old buyer’s journeyBuild a content marketing playgroundReimagine the content marketing funnelCreate content for the whole playgroundShow Links Check out AtlassianFollow Ashley Faus on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
46:4011/05/2022
Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina

Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina

Any marketing claim you make that doesn’t have some form of evidence is a weak statement. Unsupported claims just lead to undifferentiated content, a lack of trust, and low conversions. But proof on your web pages and in your content does the opposite. It builds credibility and gives people a reason to believe in your brand. One piece of content that offers social proof, acts as conversion copy, and works in a content strategy: case studies. In this episode, Andy Crestodina, the co-founder and Chief Marketing Officer of Orbit Media Studios, explains how proof is the key to every type of marketing, whether you’re playing the long game of account-based marketing (ABM) or building your email list.Show TopicsUse case studies to build trustData points can support sales messagesReduce the investment in the ROICreate sales enablement contentDon’t publish content without an expert contributorHave prominence, promise, proofShow Links Check out Orbit MediaFollow Andy Crestodina on LinkedIn or TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
01:28:1504/05/2022
How to Produce Top of the Line Content with Brad Smith

How to Produce Top of the Line Content with Brad Smith

Watch a video clip and find key takeaways hereContent creation is a tricky business. You have to know what your clients want, when to say yes to new projects, and how to find the writers you need. For Brad Smith, creating and producing top of the line content is his bread and butter. Brad is the CEO of Wordable, co-founder of uSERP, and founder and CEO of Codeless, all of which are aimed at producing, ranking, and publishing SERP-topping content. During this episode of The Long Game, Brad shared with us his insight on determining content quality, how to work with clients, and what you need to scale content writing production.Show TopicsTrain your writers on consistent practicesFind out what content quality meansKnow when your client needs an in-house writerFigure out the client’s styleDisqualify people as soon as possibleLook at quality versus cost of applicantsDon’t work with people who aren’t a good fitWait to interview writersEmbrace a ‘good enough’ mentalityShow Links Check out WordableCheck out uSERPCheck out CodelessPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
01:09:1227/04/2022
How to Freelance Like a Pro with Brian Speronello

How to Freelance Like a Pro with Brian Speronello

A sustainable freelance career requires you to balance stability with growth. Think of that balance like a barbell. Half of your time should be spent on your retainer clients that bring you a guaranteed income. The other half should be spent on riskier projects where you charge higher initial rates or negotiate a stake in its performance. The steady work is how you pay the rent, but the risks are how you get to the next level. That balance doesn’t just apply to how you should divide your clients, but how you break up your time between billable and non-billable hours, and current work and future work. Freelance Like a Pro founder and freelance copywriter Brian Speronello has spent a decade managing that balance. In this episode, he gives us his tips and hard-won lessons.Show TopicsUse a barbell strategy for your projectsFreelancers have to know how long things takeSet retainers for a maximum amount of hoursAsk for the last month upfrontExchange your time and focus for referralsYou need some non-billable hoursShow Links Check out Freelance Like a ProFollow Brian Speronello on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
57:1419/04/2022