Episode Highlights: Why Black Friday is a golden opportunity for beauty businesses. How to align your Black Friday offers with your salon’s goals. Proven strategies for crafting irresistible deals that excite new and loyal clients. The importance of a strong marketing plan, from pre-launch buzz to post-sale follow-ups. Practical tips to prepare your salon systems for a seamless Black Friday experience. Turning Black Friday momentum into long-term growth. Resources Mentioned: Flodesk Email Marketing: Get 50% off your first year with my affiliate link. Perfect for automating your Black Friday campaigns. Free December Masterclass: Identify energy leaks in your salon business and step into 2024 with clarity and ease. Sign up here. Action Steps After This Episode: Start implementing your Black Friday plan today—there’s still time! Share this episode with a fellow beauty business owner who could use these tips. DM me on Instagram @jennacarrollcoaching if you need help strategizing your Black Friday sale.  

In this episode of Lash and Legacy, we’re diving into one of the most powerful tools for growing your lash salon business: online reviews. With trust and loyalty at the core of every successful beauty business, client reviews are now more influential than ever. But even if you’re creating an amazing experience for your clients, getting those reviews isn’t always easy. Today, I’ll break down why reviews matter so much, share some interesting stats, and give you actionable tips to help you start gathering more reviews today! Whether you’re struggling to get reviews or just looking to take your reputation to the next level, this episode will guide you through making reviews a seamless part of your client experience.   In this episode- Why Reviews Matter for Lash Salons: Discover how reviews impact client decisions, influence your online reputation, and why they’re crucial for attracting new clients. Creating a 5-Star Experience Worth Raving About:   Before asking for reviews, make sure you’re providing an experience that clients want to share with others. Top Tips for Collecting More Reviews:   Learn practical strategies, including:   - Asking clients consistently.   - Making it easy with QR codes, automated follow-ups, and personal touches.   - Giving clients direction on what to mention in their reviews.   - Motivating your team with fun incentives.   - Responding to reviews to build stronger client connections. Using Reviews Beyond Google and Yelp     If you enjoyed this episode, please consider leaving a review on your favorite podcast platform. Reviews help us reach more lash salon owners who want to build successful, trusted businesses.

René de la Garza is a licensed Esthetician, Master Trainer and Founder of BROW DOWN STUDIO, an Aesthetic Brow, Facial and Lash Studio in Los Angeles and Beverly Hills. When he is not working on his Celebrity and High Profile clientele around Los Angeles, he is in developing and supporting his team of Estheticians in both studios. He can also be seen traveling nationally and internationally with his second brand: BROW DOWN STUDIO PRO, a collection of brow artist essential pro products, as a product developer or training his technique of Brow and Facial Sculpting. René de la Garza is represented by The Only Agency- LA/NY/LDN as their first and only esthetician.   Connect with René Follow Rene on Instagram    BROW DOWN STUDIO PRO    Four Seasons Book     Ways I can help you: Private Business Coaching   Subscribe to my newsletter where I am discussing energetics, mindset, purpose, and personal growth, in a digestible, relatable, and actionable way.    Instagram 

What do you and Kim K's fashion stylist have in common?  We discuss: Service Provider To Client Partner Mindset Shift Embracing Curiosity and Listening Building Trust Through Connection Growth through Adaptability        

What we cover in this episode: Recalibrating your vision Reacting vs. responding Let your limitations guide you   If you are feeling like a recalibration is what you need, let's talk!    Ways I can help you:   Private Business Coaching   Subscribe to my newsletter where I am discussing energetics, mindset, purpose, and personal growth, in a digestible, relatable, and actionable way.    Instagram 

Starting as a lash artist back in 2014, Erica Schramm has been a part of the beauty industry for the last 10 years. She is a mom of 3, host of Lash Biz Babes Podcast, and owner of Beauty COR Pro - a social media management agency for salons and beauty businesses. She full-heartedly believes in the power of social media and the internet to grow your beauty business, and loves being able to support you in doing just that. Connect with Erica Instagram: www.instagram.com/xoericaschramm Podcast: www.ericaschramm.com/lash-biz-babes-podcast Website: www.beautycorpro.com     Connect with Jenna Private Business Coaching Subscribe to my newsletter where I am discussing energetics, mindset, purpose, and personal growth, in a digestible, relatable, and actionable way.  Instagram 

Let's investigate those limiting thoughts!   Private Business Coaching   Subscribe to my newsletter where I am discussing beauty business best practices, mindset, purpose, and personal growth, in a digestible, relatable, and actionable way.    Instagram 

If you're feeling the mental load of thinking about your competition a lot, or you don't know where to start with building a team and community oriented environment with your business, or you find yourself on repeat about the beliefs that your current circumstances can't be different: tap listen now!   This is the episode you need for a mindset shift around what's possible for you.   Really successful salons will have an owner who values leadership at the forefront have a healthy relationship to the competition. The overwhelmed and overworked owner can't focus on creating a successful business on all fronts. Under these circumstances, I wonder where the unhealthy relationship to competition comes from? Let's unpack it together!   Ways I can help you:   Private Business Coaching   Subscribe to my newsletter where I am discussing energetics, mindset, purpose, and personal growth, in a digestible, relatable, and actionable way.    Instagram 

These are the strategic steps I took to scale back my clientele and make the transition as smooth as possible to dedicating the majority of my time to owner/CEO role.    You’re probably experiencing some scarcity thoughts which are disrupting your people pleasing patterns like that you will be upsetting them or you might potentially lose money or the relationship with these women you enjoy dearly, and you might I’m not saying you won’t- but you’re job now is to make sure they have a wonderful experience no matter what happens next and following these steps will help to ensure a smooth process.   If you’re plan is to build a high functioning business, where you are profitable so that your salary can come from the business- you have to prioritize the high level tasks and performing services have you capped and don’t give you the highest return in terms of what you can do.   Leave a review if you found this valuable and I will create more episodes like this!   Ways I can help you:   Private Business Coaching   Subscribe to my newsletter where I am discussing energetics, mindset, purpose, and personal growth, in a digestible, relatable, and actionable way.    Instagram 

Kicking off the very first of the weekly mindset series: Girl Got Mindset and we’re talking about the big P: Perfectionism.    So common…. and not to be lived with forever. Arguably, it’s served you to a point, but if you’re listening to this, I’m guessing it’s outlived its usefulness.    In this episode we talk about what perfectionism REALLY is, and 2 ways you can move through perfectionist behaviors.   Ways I can help you:   Private Business Consulting   Subscribe to my newsletter where I am discussing energetics, mindset, purpose, and personal growth, in a digestible, relatable, and actionable way.  Instagram

Taylor Jean Stephan is a beauty, wellness, and style expert. Her career as a freelance writer and editor began at E! News as a beauty editor now her writing is featured in Cosmopolitan, Elle, Oprah Daily, Women’s Health, Refinery 29 and so many more. You can also find her on Instagram partnering with well known brands to review products and try out amazing services and treatments. She is smart, well educated, and influential in her space. In this episode she shares her experiences building a career in LA, growth as an entrepreneur in the content creation + influencing space, and her insights on the industry.   Follow Taylor on Instagram   Taylor’s Website     Ways I can help you: Private Business Coaching   Subscribe to my newsletter where I am discussing energetics, mindset, purpose, and personal growth, in a digestible, relatable, and actionable way.    Instagram 

Carissa is an ICF accredited mindset coach and former corporate leader in the marketing world.  We discuss the reasons for her pivoting from the safe and clearly laid out path of growth in a corporate environment to entrepreneurship and building The High Impact Mindset Co., how your mindset influences you reality, and how you can intentionally design your life.  Happiness and success is on the other side of that uncomfortable thing, we aren't holding back on the reality of making brave shifts in your life- it's not easy or pretty, but it's worth it all when you become the woman who makes the moves.    Connect w/ Carissa  Instagram     Ways I can help you:   Private Business Coaching Subscribe to my newsletter where I am discussing energetics, mindset, purpose, and personal growth, in a digestible, relatable, and actionable way.  Instagram 

This episode is for you beauty professionals that are seeing less new guests, or you are noticing a dip in guests returning, or experiencing more time in between their appointments.    Customer service never goes out of style. Building and maintaining loyalty and trust at the heart of your business strategy never goes out of style. It's really this simple. Provide authentic value to the right people and they will want to come back, but you have to keep your finger on what's valuable to them, because this changes.    Ways I can help you:   Private Business Coaching   Subscribe to my newsletter where I am discussing energetics, mindset, purpose, and personal growth, in a digestible, relatable, and actionable way.    Instagram    Join Elite Mindset Mas

Pulled straight from a live coaching session inside of the Evolution Mastermind we're talking about free services, getting testimonials, and embracing the beginners mindset.    Building confidence is key in selling with purpose. Sometimes that means you'll have to get extremely honest with yourself and remove the ego so that you can approach something new with lens of "I'm new and I need experience." Being a beginner is a beautiful thing when you view the challenges as opportunities. How can you turn your challenges into opportunities to build the foundations of the big vision?   That's a winners mindset.    Join Elite Mindset Mastery   Subscribe to the newsletter where I discuss business strategy, energetics, mindset, purpose, and personal growth, in a digestible, relatable, and actionable way.    Instagram 

Lana (@luxuncut) is a creative genius and started her entrepreneurship journey at age 16.    She is a lash industry OG turned creative agency owner who spends part of her time in the US and part time in London helping women curate an authentic digital footprint through creative content, web design, branding, and more.    In this episode we talk about her story and her decision to leave the lash industry, what's she's learned from pivoting, her relationship to success and money, her creative expression, and what it's like to be a client of hers.    Follow Lana on Instagram @luxuncut Check out her website     Ways I can help you: Subscribe to my newsletter where I am discussing energetics, mindset, purpose, and personal growth, in a digestible, relatable, and actionable way.  Instagram  Join Elite Mindset Mastery 

Hi! I took a little time off from the podcast to enjoy my summer and have some space in my schedule to plan out the rest of the year for the business, so here I am back today with a little kick in the ass.   I talk about the alarming statistic of businesses that make it to six figures, how I believe it's easier to make it now more than ever before, how love and light isn’t going to help you understand your deepest primal instincts, and why these are all reasons you need to join elite Mindset Mastery.    Join Elite Mindset Mastery    Other ways to join my world:   FREE VALUE Subscribe to my newsletter where I am  talking mindset, intelligence, and how to win Instagram 

Jenna and Carissa are two self-identified high achieving women and entrepreneurs discussing navigating expansion, unlearning deep rooted beliefs, building a life and a business with fun, flow, and ease, and getting in touch with creativity again.    You'll hear vulnerable insights from two mom's figuring out fun again, get some fantastic book recommendations, and feel like you're just hanging out with a couple of growth oriented women discussing life and meaning.   Connect w/ Carissa  Instagram     Like what you hear and want to connect with Jenna? Ways I can help you: 1:1 Coaching Business Mastermind Subscribe to my newsletter where I am discussing energetics, mindset, purpose, and personal growth, in a digestible, relatable, and actionable way.  Instagram   

Going back to my beauty industry roots w/ Mackenzie Graham @itsmackenzieg on IG I was on her podcast Talkin Smack, linked here   If you have a dream of building an intentional, purpose driven business, listen to this episode. We're not here to build businesses that drain our energy and deplete our resources. We are building businesses that enhance our lives and allow us to be creative and inspire us to lead with love and service.    Join the Evolution Mastermind here Work 1:1 with me here 

I help almost all clients that I work with simplify and lean out their businesses and it gives so much clarity and opportunity for aligned strategies and massive results.  Results that allow for why you became an entrepreneur in the first place- time freedom, purpose, and wealth. Let's simplify and scale your business together in the Evolution Mastermind. We start May 28th. Click to enroll

I'm coming off of one of the most transformational momentum phases I've ever experienced in business. I call it transformational because I have been getting extremely uncomfortable and pushing my edges more than I ever have before.   I'm sharing what I've observed, how it has expanded my capacity for more, and why I think having awareness and taking lessons from it while you have it AND after it's shifted it's the key to closing the gap in between momentum phases.    If you are currently experiencing a momentum phase, or you have one that really transformed and expanded you - leave a review and tell me about it!   Work with Jenna 🤝 If you're interested in 1:1 coaching tap here Join the Evolution Mastermind here

BIG COACH ENERGYYYY. I interview Ashley Gordon who is the Founder of the Quantum Coaching Academy, the 5 month long coaching certification program that I am graduating from in May! This conversation is a great one to listen to for anyone to apply to their career- even if it's not coaching. If you are or want to follow your purpose or passion in life and business you will gain some insight from this interview.     1:54 Ashley Intro and Background 7:47 Embracing Transformation and Overcoming Limiting Beliefs 13:52 QCA: Transforming Lives and Creating Coaches 29:07 Honing in Authenticity 34:57 Dream Coach Masterclass and The Future of the Quantum Coaching Academy    If you are interested in becoming a coach, I cannot recommend QCA enough.  Ashley is hosting her Become The Dream Coach masterclass and it's FREE. I attended last year and I was able to apply what I learned to my business just from this masterclass- you don't want to miss it. Dream Coach Masterclass Training Days: May 2nd @ 8PM to 9:30PM EST May 3rd @ 11AM to 12:30PM EST May 4th @ 1PM to 2:30PM EST Link to sign up for the free Become The Dream Coach Masterclass (plus if you attend live there will be special savings for enrollment into QCA for the next cohort beginning in July!) https://www.quantumcoachco.com/dreamcoach   Link for QCA Enrollment https://www.quantumcoachco.com/qca   Evolution Mastermind Waitlist https://jennacarroll.myflodesk.com/evolution