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Jordan P. Anderson
I’m here to help you create more, earn more, and find more happiness in your life. We have a bold mission here to live a rich life doing what we love. We want to be content with ourselves, and the content we create. www.jordanpanderson.com
Total 205 episodes
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The Only Bad Strategy is ALL the Strategies

The Only Bad Strategy is ALL the Strategies

Do you struggle with pricing your wedding shoots?Download the FREE Guide to Start Getting Paid What You're Worth!Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
05:5108/12/2020
The Perfect Wedding Package

The Perfect Wedding Package

Being Fully Booked is NOT the goal. Raising Your Rates is the Goal.Learn How to Earn More as a Photographer: https://www.jordanpanderson.com/weddingpackage This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
11:4904/12/2020
Clients Are Like Job Interviews

Clients Are Like Job Interviews

Do you struggle with pricing your wedding shoots?Download the FREE Guide to Start Charging What You're Worth!Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
13:3403/12/2020
Unbundling Your Photography Packages: The Decline of Process and Profits

Unbundling Your Photography Packages: The Decline of Process and Profits

Do you struggle with pricing your wedding shoots?Download the FREE Guide to Start Getting Paid What You're Worth!Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
15:1901/12/2020
My 1st Attempt at An Origin Story

My 1st Attempt at An Origin Story

Do you struggle with pricing your wedding shoots?Download the FREE Guide to Start Getting Paid What You're Worth!Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
24:4826/11/2020
You Should Be Nervous About Your Prices

You Should Be Nervous About Your Prices

Do you struggle with pricing your wedding shoots?Download the FREE Guide to Start Getting Paid What You're Worth!Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
09:1424/11/2020
I bought Jenna Kutcher's Content Lab. Here's my reaction.

I bought Jenna Kutcher's Content Lab. Here's my reaction.

Do you struggle with pricing your wedding shoots?Download the FREE Guide to Start Getting Paid What You're Worth!Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
32:2617/11/2020
Your 3 Biggest Mistake With Facebook Ads

Your 3 Biggest Mistake With Facebook Ads

Read More - https://www.jordanpanderson.com/thinking/three-biggest-mistake-with-your-facebook-ads Unclear Call to Action (CTA) No Tracking Retargeting---Do you struggle with pricing your wedding shoots?Download the FREE Guide to Start Getting Paid What You're Worth!Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
08:1510/11/2020
How Teaching Is the Next Step for Your Brand w/Grace T. Photography

How Teaching Is the Next Step for Your Brand w/Grace T. Photography

Grace Troutman (@gracetphotography) is a Midwest photographer, business mentor and is passionate about the real, the raw, and the authentic. Grace began slowly and organically mentoring a few photographers. It has completely changed her photography business for the better.Grace T. Photography - https://linktr.ee/gracetphotographyDo you struggle with pricing your wedding shoots?Download the FREE Guide to Start Getting Paid What You're Worth!Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
48:5805/11/2020
Shooting Photography: Repeat Client

Shooting Photography: Repeat Client

Read More - https://www.jordanpanderson.com/thinking/how-to-price-a-recurring-photography-gigIt may be the dream of others or the nightmare of some - a recurring photography gig.The same client.Relatively the same subject matter.Over and over.---Do you struggle with pricing your wedding shoots?Download the FREE Guide to Start Getting Paid What You're Worth!Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
15:3903/11/2020
Trusting Yourself as a Photographer w/Alexa Karen

Trusting Yourself as a Photographer w/Alexa Karen

Alexa Karen is a multi-passionate, Midwest photographer and business woman. Alexa and I discuss trusting your gut, rejecting the need for outside validation, and avoiding the pitfalls of newbie photographers.Alexa's Links on Links: https://msha.ke/alexakaren/Alexa's Website: https://alexakaren.com/Alexa's Instagram: https://www.instagram.com/alexakarenphoto/---Do you struggle with pricing your wedding shoots?Download the FREE Guide to Start Getting Paid What You're Worth!Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
51:0229/10/2020
Getting to Know Sales Funnels

Getting to Know Sales Funnels

Read More - https://www.jordanpanderson.com/thinking/creating-scarcity-how-to-make-your-clients-run-not-walkAt its core, scarcity is a persuasive technique that plays on our wild  roots. It's the fear of losing out on a potential gain. We encounter it  on a daily basis at grocery stores and Amazon.---Do you struggle with pricing your wedding shoots?Download the FREE Guide to Start Getting Paid What You're Worth!Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
11:5027/10/2020
Using Kanban to Manage Your Projects w/ Betsy Yates

Using Kanban to Manage Your Projects w/ Betsy Yates

Betsy Yates is a classy badass jewelry designer out of Portland, Oregon. A few months ago, she discovered the power of the Kanban board, and she hasn't looked back. Foxtail Jewelry:  https://foxtailjewelry.com/shopInstagram (@foxtailjewelry): https://www.instagram.com/foxtailjewelry/---Do you struggle with pricing your wedding shoots?Download the FREE Guide to Start Getting Paid What You're Worth!Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
31:3722/10/2020
Should You Work with Price-Shoppers?

Should You Work with Price-Shoppers?

Read More - https://www.jordanpanderson.com/thinking/should-you-engage-with-price-shoppersYou have all gotten this email:"Hi there! We were on your [Website/Instagram]. Can you send us your price sheet?"---Do you struggle with pricing your wedding shoots?Download the FREE Guide to Start Getting Paid What You're Worth!Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
12:2620/10/2020
Price is About Confidence

Price is About Confidence

Read More - https://www.jordanpanderson.com/thinking/price-isnt-price-its-confidenceWhat if I told you that your market's average has nothing to with economics and everything to do with confidence?---Do you struggle with pricing your wedding shoots?Download the FREE Guide to Start Getting Paid What You're Worth!Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
17:2713/10/2020
Paying Your 2nd Shooter

Paying Your 2nd Shooter

Read More - https://www.jordanpanderson.com/thinking/how-much-do-you-pay-your-2nd-shooterYou've got a big wedding shoot coming up and you need help with coverage. Obviously, you hire a 2nd shooter.But how much should you pay them?---Do you struggle with pricing your wedding shoots?Download the FREE Guide to Start Getting Paid What You're Worth!Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
07:5613/10/2020
Mind Over Matter (Client Edition)

Mind Over Matter (Client Edition)

Read More - https://jordanpanderson.substack.com/p/mind-over-matter-client-editionDo you ever feel like your client is taking forever to get back to you?They seemed really interested.The conversation was going great, they loved the work and the price you offered.And then…nothing.---Do you struggle with pricing your wedding shoots?Download the FREE Guide to Start Getting Paid What You're Worth!Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
10:4706/10/2020
Built With A System in Mind

Built With A System in Mind

Read more - https://www.jordanpanderson.com/thinking/built-with-a-system-in-mindWhether it's your LUTs, your presets, your logos or your website - build with a system in mind.‍Stop making one-off gimmicks.‍Ask yourself how this photo, this webpage, this Instagram profile will fit into a larger, cohesive system.‍If it seems out of place, then it is. And your clients will notice before you do.---Do you struggle with pricing your wedding shoots?Download the FREE Pricing Guide to Start Getting Paid What You're Worth!Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
04:3529/09/2020
Designed for Women w/Lindsay Scholz

Designed for Women w/Lindsay Scholz

For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤►►Enroll Now: https://jordanpanderson.com/---I’m Jordan P. Anderson - I help photographers who HATE marketing. No seriously.I help photographers get a consistent stream of inquiries and leads. If  you think you need help making better business decisions for your  photography brand then read a few articles to see if this journey is  right for you.------Jordan’s Daily Email for PhotographersMy Daily Email for Photographers - https://geni.us/jordan-newsletterFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-Day Marketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
37:5521/09/2020
20K TikTok Followers in 30 Days w/ Sam Ogborn

20K TikTok Followers in 30 Days w/ Sam Ogborn

Sam Ogborn (@onceandmoreco) is a digital marketer who has found huge success with TikTok. In under 30 days, she was able to amass over 20,000 followers with just a whiteboard, some trendy music, and her voiceovers. No dancing required.Listen to her podcast --> The Next Big Thing - https://www.instagram.com/thenextbigthingpod/The Pricing ProblemThe problem many new photographers face is pricing their work, so they can stand out in the marketplace.Many of us wanted to blend in and be average.So we priced ourselves as an average photographer.What if I told you that there are a few little tricks you can do to increase your prices overnight!Sound impossible? Let me prove you wrong! ⤵️The Wedding Photographer's Quick Guide to PricingDOWNLOAD THE GUIDE - https://www.jordanpanderson.com/wedding-photographers-pricing-guide This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
52:1215/09/2020
Working With Instagram Influencers: What to Say and How to Act with A Courageous Beauty

Working With Instagram Influencers: What to Say and How to Act with A Courageous Beauty

Shell runs the A Courageous Beauty blog (@acourageousbeauty) and I wanted her perspective on working with photographers. How can photographers improve their working relationships with Influencers so that everyone involved succeeds?For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤►►Enroll Now: https://jordanpanderson.com/---I’m Jordan P. Anderson - I help photographers who HATE marketing. No seriously.I help photographers get a consistent stream of inquiries and leads. If  you think you need help making better business decisions for your  photography brand then read a few articles to see if this journey is  right for you.------Jordan’s Daily Email for PhotographersMy Daily Email for Photographers - https://geni.us/jordan-newsletterFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
54:3025/08/2020
My Fear of Sharing Too Much

My Fear of Sharing Too Much

For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤►►Enroll Now: https://jordanpanderson.com/---I’m Jordan P. Anderson - I help photographers who HATE marketing. No seriously.I help photographers get a consistent stream of inquiries and leads. If  you think you need help making better business decisions for your  photography brand then read a few articles to see if this journey is  right for you.------Jordan’s Daily Email for PhotographersMy Daily Email for Photographers - https://geni.us/jordan-newsletterFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
24:2818/08/2020
Coaching Call:  Going Full-Time in Less than 100 Days with Amber

Coaching Call: Going Full-Time in Less than 100 Days with Amber

Amber has 100 days to launch her full-time photography business. She is quitting the 9-5 lifestyle and together we help her find some clarity and articulate the fuzzy, blurry spots.What We Discuss: Biggest Anxiety to Going Full-Time How to Make over $60K/year Perfecting Your Wedding Packages Building Your 3-Year PlanFor photographers who HATE marketing, here’s a short lesson plan - 😤😤😤►►Enroll Now: https://jordanpanderson.com/---I’m Jordan P. Anderson - I help photographers who HATE marketing. No seriously.I help photographers get a consistent stream of inquiries and leads. If  you think you need help making better business decisions for your  photography brand then read a few articles to see if this journey is  right for you.------Jordan’s Daily Email for PhotographersMy Daily Email for Photographers - https://geni.us/jordan-newsletterFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-Day Marketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
01:14:3411/08/2020
How to Break Up With Instagram in 10 Days with Megan Aaron Photography

How to Break Up With Instagram in 10 Days with Megan Aaron Photography

Megan Wells (@megans_photography) is a traveling photographer specializing in couples & weddings & currently resides in New Mexico. Website: meganaaronphotography.comInstagram: @megans_photographyy_For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤►►Enroll Now: https://jordanpanderson.com/---I’m Jordan P. Anderson - I help photographers who HATE marketing. No seriously.I help photographers get a consistent stream of inquiries and leads. If  you think you need help making better business decisions for your  photography brand then read a few articles to see if this journey is  right for you.------Jordan’s Daily Email for PhotographersMy Daily Email for Photographers - https://geni.us/jordan-newsletterFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-Day Marketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
33:3804/08/2020
Coaching Call: 3 Things to Do in Your First Year as a Freelance Photographer

Coaching Call: 3 Things to Do in Your First Year as a Freelance Photographer

Courtney Brubaker (@courtnee_bee) booked three weddings this week, but she's not exactly sure where to go from here. Year One has just begun, so we sit down to nail down a niche and her ideal client.What We Discuss: Finding Your Ideal Client Raising Your Prices Dropping WeddingWire for Instagram Making a cohesive client experienceBook your next Virginia wedding with Courtney!Learn more: https://courtneybrubaker.com/Are you afraid of pricing your photography? Download The Wedding Package Checklist to learn how you can raise your rates confidently!►►Download Now: https://jordanpanderson.com/---I’m Jordan P. Anderson - I help photographers who HATE marketing. No seriously.I help photographers get a consistent stream of inquiries and leads. If  you think you need help making better business decisions for your  photography brand then read a few articles to see if this journey is  right for you.------Jordan’s Daily Email for PhotographersMy Daily Email for Photographers - https://geni.us/jordan-newsletterFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
01:19:0627/07/2020
5 Tips on Pricing Your Photography (and Earning More Profit)

5 Tips on Pricing Your Photography (and Earning More Profit)

If you’re pressed for time, read this: Fairness is a myth Options help your clients feel in control Say the largest price first - it sticks in our heads Never let the client fend for themselves Price isn’t the only point you can negotiate.So you’re in Year One of your photography business and pricing scares  the hell out of you. You’ve looked around at your friends and  competitions and concluded that it’s best to blend in. You’ve decided  it’s best to be average and only attract average clients with average  projects. Let’s jump into how you can transform your pricing, so you’re  able to book more deals, keep your clients happy, and earn more profit.Sound impossible? See for yourself.For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤►►Enroll Now: https://jordanpanderson.com/---I’m Jordan P. Anderson - I help photographers who HATE marketing. No seriously.I help photographers get a consistent stream of inquiries and leads. If  you think you need help making better business decisions for your  photography brand then read a few articles to see if this journey is  right for you.------Jordan’s Daily Email for PhotographersMy Daily Email for Photographers - https://geni.us/jordan-newsletterFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
29:4820/07/2020
Building An Artist's Website in 2 Weeks w/ Desk and Design

Building An Artist's Website in 2 Weeks w/ Desk and Design

How do you build a website in under two weeks?  It starts with a Blueprint.Mariana Durst from Desk & Design (@deskanddesign)  is a Brand Strategist and Business Mentor for Fine Artists dreaming of more freedom and spaciousness in their lives to create. Through her signature soul-level brand and intentional business mentorship  experience, The Liberated Artist Blueprint, she helps artist build a  bridge between art and entrepreneurship. With their visual branding, strategic website, copy, and a business plan built around them at their  fingertips, The Liberated Artist Blueprint gets them out of their laptop and back to doing more of what they do best.Website: www.deskanddesign.comInstagram: @deskanddesignFor photographers who HATE marketing, here’s a short lesson plan - 😤😤😤►►Enroll Now: https://jordanpanderson.com/---I’m Jordan P. Anderson - I help photographers who HATE marketing. No seriously.I help photographers get a consistent stream of inquiries and leads. If  you think you need help making better business decisions for your  photography brand then read a few articles to see if this journey is  right for you.------Jordan’s Daily Email for PhotographersMy Daily Email for Photographers - https://geni.us/jordan-newsletterFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
58:0814/07/2020
The Baby Steps into Newborn Photography with Cerissa Tulop

The Baby Steps into Newborn Photography with Cerissa Tulop

We sit down with Cerissa Tulop (@cerissaphotography) to discuss the first few years of starting a newborn photography business. Cerissa Tulop  is a DC/NOVA lifestyle photographer specializing in family and newborn sessions.What We Discuss: Going Full-Time Getting into Newborn Photography Your 1st Year of Your Business Working from Home vs. Coworking Space Fostr CollaborativeWebsite: www.cerissaphotography.comInstagram: @cerissaphotographyFor photographers who HATE marketing, here’s a short lesson plan - 😤😤😤►►Enroll Now: https://jordanpanderson.com/---I’m Jordan P. Anderson - I help photographers who HATE marketing. No seriously.I help photographers get a consistent stream of inquiries and leads. If  you think you need help making better business decisions for your  photography brand then read a few articles to see if this journey is  right for you.------Jordan’s Daily Email for PhotographersMy Daily Email for Photographers - https://geni.us/jordan-newsletterFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
50:4309/07/2020
Stop Sending Clients Your JPEGs with Madeline Faye

Stop Sending Clients Your JPEGs with Madeline Faye

Madeline of Madeline Faye Photography is a Dallas based portrait  photographer. She also is an avid traveler, is the founder of a local  community for creative entrepreneurs, and runs her own podcast. You can find her at and Website - www.madelinefayephotography.comInstagram -  www.instagram.com/madelinefayephotoThe IPS inspirations Madeline follows:Sue Bryce –https://suebryceeducation.com/https://suebryceeducation.com/podcast/IPS Mastermind –The FB community is so helpful and there are a lot of threads on running packages, pricing, and sales techniques here: https://www.facebook.com/groups/238381803012068/https://www.weloveips.com/For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤►►Enroll Now: https://geni.us/jordan-newsletter---I’m Jordan P. Anderson - I help photographers who HATE marketing. No seriously.I help photographers get a consistent stream of inquiries and leads. If  you think you need help making better business decisions for your  photography brand then read a few articles to see if this journey is  right for you.------DAILY EMAILMy Daily Email for Photographers - https://geni.us/jordan-newsletterFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
40:4608/07/2020
Susie Hadeed: How to Price Your Photography Clients

Susie Hadeed: How to Price Your Photography Clients

Brand Strategist and Photographer, Susie Hadeed sits down to discuss pricing strategy and how your clients interact with your brand.Susie Hadeed is a branding photographer who was formerly a high-end  wedding photographer in DC. After telling wedding day stories for many  years Susie discovered her passion is really to help small businesses  grow through impactful storytelling images of their products and brands.What We Discuss: Pricing Strategy Working with Clients Brand Touchpoints Reaching Out to ProspectsSusie's Website - https://susiehadeed.com/Susie's Instagram - https://www.instagram.com/susiehadeedPhotographers who HATE marketing, here’s a short lesson plan - 😤😤😤►►Enroll Now: https://geni.us/jordan-newsletter---I’m Jordan P. Anderson - I help photographers who HATE marketing. No seriously.I help photographers get a consistent stream of inquiries and leads. If  you think you need help making better business decisions for your  photography brand then read a few articles to see if this journey is  right for you.------DAILY EMAILMy Daily Email for Photographers - https://geni.us/jordan-newsletterFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
01:04:3803/07/2020
Adding Delight to Your Photography Experience with ShareTheSoul

Adding Delight to Your Photography Experience with ShareTheSoul

What can photographers do to spark delight for their clients?What We Discuss: Being high-touch with your clients How to build an authentic relationship How to make your photography clients as comfortable as possible Being Thoughtful when building your business experienceEm from SHAREtheSOUL is a storyteller on a mission to empower womxn with  transformational photoshoot and creative experiences. After spending  years working with clients in studio spaces around the world, her new  project is building a 25-acre retreat sanctuary in Maine which will  become the new home for SHAREthesOUL creative experiences in 2021!Website: www.sharethesoul.comInstagram: @sharethesoulSharetheSoul's Honeybook 50% off : http://share.honeybook.com/emily387For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤►►Enroll Now: https://geni.us/jordan-newsletter---I’m Jordan P. Anderson - I help photographers who HATE marketing. No seriously.I help photographers get a consistent stream of inquiries and leads. If  you think you need help making better business decisions for your  photography brand then read a few articles to see if this journey is  right for you.------DAILY EMAILMy Daily Email for Photographers - https://geni.us/jordan-newsletterFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
47:1329/06/2020
From In-House to Freelancer: 2020 Predictions for the Creative World

From In-House to Freelancer: 2020 Predictions for the Creative World

Jordan's Daily Email for Photographers: https://jordanpanderson.substack.comOver the last ten years, the creative world has gotten fatter and fatter. You might be on the chopping block at your in-house creative job.How to Prepare for the WorstIf you’re in-house, prepare for the worst. The younger/less experienced you are, the more likely you’ll be let go. Have your portfolio and website up to date (Today is May 26, 2020). Keep in contact with colleagues outside your current job Start  creating thought-pieces, and hefty pieces of content to show off your  expertise. Keep them in the Draft folder if you’re uncomfortable posting  while still employed. Build your runway.Hope  this helps! Speaking from lived experience on this one. Went from  freelance to agency to in-house and back again to freelance over the  last 5 years. What a time to be alive. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
25:0024/06/2020
Two Simple Ways to Craft Engaging Content

Two Simple Ways to Craft Engaging Content

Speak to the Pain or Speak to the Gain PAIN - Dear Client, I know exactly what you’re going through. This truly is a problem. -OR- GAIN - Dear Client, imagine what life would look like if you achieved this goal!Getting REALLY META! This very email you’re reading is about the pain of not knowing what to type on your website. It’s a pain point.For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤►►Enroll Now: https://geni.us/jordan-newsletter---I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.------DAILY EMAILMy Daily Email Newsletter - https://geni.us/jordan-newsletterFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
06:2322/06/2020
A Photographer's Guide to Sales

A Photographer's Guide to Sales

Download the guide: https://gumroad.com/l/VDqUTMeeting a first-time client can be nerve-wracking and exciting all at once. Some clients are price-shoppers, others are truly interested in the value you offer as a photographer. How do you know who is who, and how do we eventually close a deal?YOU are in the driver’s seat of these conversations. You will be asking 80% of the questions and listening five times more than you speak. An adage in sales is whoever spoke the most lost. Like driving in a car, you have your destination, but along the way, you will be reacting to obstacles - but a good driver knows how to proactively avoid these obstacles.Here are some common questions: What do you say when the client can't afford you? What do you say when the client wants a discount? What do you say when the client asks you to do a last-minute project?Hope this helps! And feel free to share this with a photographer in need.For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤►►Enroll Now: https://geni.us/jordan-newsletter---I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.------DAILY EMAILMy Daily Email Newsletter - https://geni.us/jordan-newsletterFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
39:0317/06/2020
Do photographers (of all people) really need to send out newsletters?

Do photographers (of all people) really need to send out newsletters?

For photogrpahers who HATE marketing, here’s a short lesson plan - 😤😤😤►►Enroll Now: https://geni.us/jordan-newsletter---I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.------DAILY EMAILMy Daily Email Newsletter - https://geni.us/jordan-newsletterFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
08:3915/06/2020
How to Deal with Last-Minute Photography Clients

How to Deal with Last-Minute Photography Clients

Accommodate if the schedule allows If you have an opening, then I don’t see a problem with booking the gig. However, it’s I find it incredibly disrespectful that they’re calling me last minute There’s a ton of new added stress so the following is going to happen:Charge a Rush-fee Price sensitivity Cobb Value Curve Cash up front. You have no rapport, you have no trust built up. You will screw yourself if you do this wedding without 100% upfront cash. YOU WILL DO NOTHING UNTIL THAT MONEY IS CLEARED AND ON THE WAY TO YOUR BANK ACCOUNT. Your time is valuableIf you’re not available, find a trusted freelancer or recommend a friend Be careful when referring to your friend. Good friends don’t send over shitty referrals. I’ve had plenty of folks send me crap referrals with a paragraph-long forewarning about how bad the client is. If they’re that bad, then please don’t send them my way Politely Decline The client is clearly going to be a handful and cause you unnecessary stress. If this is how they treat you during the production process, then how do you expect post-production will go? Do you think they’ll be on time with their notes and sending you the final payment?For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤►►Enroll Now: https://geni.us/jordan-newsletter---I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.------DAILY EMAILMy Daily Email Newsletter - https://geni.us/jordan-newsletterFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
17:2310/06/2020
Photographers Don't Have an SEO Problem

Photographers Don't Have an SEO Problem

Read the article - https://jordanpanderson.substack.com/p/photographers-you-dont-have-an-seoFor photographers who HATE marketing, here’s a short lesson plan - 😤😤😤►►Enroll Now: https://geni.us/jordan-newsletter---I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.------DAILY EMAILMy Daily Email Newsletter - https://geni.us/jordan-newsletterFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
12:5808/06/2020
What to Do When You're Bored with Your Website

What to Do When You're Bored with Your Website

Is this a facelift or a structural change? And why?For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤►►Test it out today! https://geni.us/jordan-newsletter---I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.------DAILY EMAILMy Daily Email Newsletter - https://geni.us/jordan-newsletterFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
06:3605/06/2020
I Lack the Self-Confidence to Charge More

I Lack the Self-Confidence to Charge More

When is your work good enough? You have dysmorphia when it comes to your creative work. The Client judges on a different scale.Self-Confidence in PricingTwo photographers of the same caliper, produce the same shots. One believes; the other doesn’t. Who will make more money? And who will cry that no one takes them seriously?When we believe we can create tangible results and undergo progress, we gain confidence in our abilities.Pricing to many creatives is a self-confidence issue. If they only believed that they were good enough, then they would charge higher for their work.Creatives have to convince themselves that they are worth it, before ever stepping foot into a client meeting. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
16:5229/05/2020
Staying Consistent Hurts.

Staying Consistent Hurts.

I know it's painful. Some of the best advice when starting out is - Don't try to do everything at once.When choosing a way to brand and market your business, it helps to choose 1 or 2 methods and stick with it. Earlier this week, I talked about the 5 Ones. Don't try to build a following or presence on EVERY SINGLE PLATFORM.Yes, of course, have an account set up. Maybe add a piece of content or two to fill it out, but you really need to focus on 1-2 marketing methods.This is the painful part - We Creatives flutter to anything new and we try to wiggle out of anything mundane or monotonous. Posting content consistently to one platform for a long time can seem boring. But it doesn't have to be. Drilling down on one mode of attack sharpens your knowledge of the platform, and sharpens your senses on knowing what content will work on that platform. Dare I say, you become an expert.Thanks for reading! Add to your to-do list to become an expert at YouTube or Instagram or TikTok. Whichever you choose, choose wisely, and stay committed. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
06:2327/05/2020
Lucca Vaselli: Being A Photographer and Taking Yourself Seriously

Lucca Vaselli: Being A Photographer and Taking Yourself Seriously

Lucca Vaselli (@rucca_v) is a digital strategist and photographer based in DC. We explore perfecting the craft of photography and standing out in the digital marketing world.Learn more at https://www.luccavaselli.com/For those who HATE marketing, here’s a short lesson plan - 😤😤😤►►Enroll Now: https://geni.us/tiny-letter-jordan---I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.---DAILY EMAILMy Daily Email Newsletter - https://geni.us/jordan-newsletterFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
54:5825/05/2020
The Corporate World Have Taught Us The Wrong Lessons

The Corporate World Have Taught Us The Wrong Lessons

Being yourself is the only way to run your business.Maybe you're like me and you started your creative career in the corporate world. Having a boss, co-workers, and projects that were handed to you. Working on a corporate team, especially if you're the new girl/guy, teaches us that fitting in is always the best policy. Getting along, agreeing with your supervisors, and smiling through the good and bad is the way to go. When we finally break free from the corporate world, we bring along those social norms. We treat our clients like they're our new supervisor, and what they say goes. Being agreeable is, again, the best policy. Drop The BaggageFollowing these corporate norms will chain your business to the Slab of Mediocrity.We have to forget what we learned in the corporate world. Your clients aren't hiring you to agree with them and to go along to get along. They are hiring you for your unique perspective and ability to cut through the bullshit and tell them what's really going on with their business.Honesty is a blunt weapon in the corporate world, but in your creative business, it's your laser cutter. A client has hired you for your expertise, not to be a quasi-employee where you whimper and bow down. Stop being afraid, to tell the truth. Unlearn corporate niceties and provide some real value to your clients. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
07:4022/05/2020
Isn't A Virtual Assistant for Big Companies? Not A Small Business Like Mine?

Isn't A Virtual Assistant for Big Companies? Not A Small Business Like Mine?

Learn how to manage now, make mistakes on the small scale, and get better at communicating your vision."I'm a huge fan of low-risk, frequent tests. Hiring a VA is exactly that."If you're a fan of the 4-Hour Work Week, one tenant of the book is Automation. You've defined and eliminated the problems - now it's time to automate. One suggestion is to hire a Virtual Assistant (VA) for your business.For those who HATE marketing, here’s a short lesson plan - 😤😤😤►►Enroll Now: https://geni.us/tiny-letter-jordan---I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.------DAILY EMAILMy Daily Email Newsletter - https://geni.us/tiny-letter-jordanFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
08:3820/05/2020
Shelby Jolly: Positive Vibes & Influencing During Quarantine

Shelby Jolly: Positive Vibes & Influencing During Quarantine

Shelby Jolly (@shelby.jolly)Shelby's Blog - http://shelbyjolly.com/Lover of affordable fashion & positive vibes, Shelby sits down to discuss her life as an influencer. We dive into where she sees the influencer marketing space going, and how to handle your brand during the quarantine.Instagram vs. Reality Before vs. After shotThe future of Travel, Lifestyle Blogging Ways to pivotWhat would it take to go full-time? A lot of influencers do this as a part-time job What revenue streams need to be in place?For those who HATE marketing, here’s a short lesson plan - 😤😤😤►►Enroll Now: https://geni.us/tiny-letter-jordan---I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.------DAILY EMAILMy Daily Email Newsletter - https://geni.us/tiny-letter-jordanFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
32:1318/05/2020
Should I Offer A Free Consultations?

Should I Offer A Free Consultations?

Short Answer: No.  Free Consultations Attract the Wrong Kind of Client  Vetting is A Lagging Indicator  Advice Isn’t Whole and Complete For those who HATE marketing, here’s a short lesson plan - 😤😤😤►►Enroll Now: https://geni.us/tiny-letter-jordan---I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.------DAILY EMAILMy Daily Email Newsletter - https://geni.us/tiny-letter-jordanFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
12:0115/05/2020
How to Close A Sale During COVID-19

How to Close A Sale During COVID-19

Original Email: http://tinyletter.com/jordanpanderson/letters/trying-to-acquire-new-clients-during-covid-19-here-s-what-i-learnedThe Stages of Sales During COVID-19: Denial and Willful Optimism that this will be over next week Anger and Spurn to anyone who would dare reach out to help Bargaining time between your calls and finding time away from their kids No response Acceptance to the new reality and a newfound excitement for the future.I have seen a wide range of responses from new, potential clients. Some are cringe-worthy (on my end); others have been hopeful.For those who HATE marketing, here’s a short lesson plan:►►Enroll Now: https://geni.us/tiny-letter-jordan---I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.------DAILY EMAILMy Daily Email Newsletter - https://geni.us/tiny-letter-jordanFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
10:4113/05/2020
Marketing Tactics: Putting in the Work

Marketing Tactics: Putting in the Work

The marketing tactics work. The variable is you. For those who hate marketing, here’s a short lesson plan:►►Enroll Now: https://geni.us/tiny-letter-jordan---I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.------DAILY EMAILMy Daily Email Newsletter - https://geni.us/tiny-letter-jordanFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
03:0011/05/2020
How Much is Too Much Content?

How Much is Too Much Content?

You are not on a unique journey.  What you have done is not special.  The path you're on has been walked many times over.So why make content about my expertise?Because someone else will walk this same path - your younger, former self.When we're creating content we have a few choices when selecting a target audience: Aspirational, Foundational, Future Self, and Past Self.Let's go with Past Self.I want your content to be a small seed you plant in the ground. The goal isn't for you to benefit and return to this spot on the path and marvel at how tall the tree. The goal is to be selfless and pay it forward.Evergreen content isn't meant for SEO optimization - it's meant for your former self who once had the same questions you had.So the next time you're struggling to think of some content ideas, ask yourself, "What questions did I have 5 years ago?"For those who HATE marketing, here’s a short lesson plan:►►Enroll Now: https://geni.us/tiny-letter-jordan---I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.------DAILY EMAILMy Daily Email Newsletter - https://geni.us/tiny-letter-jordanFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
15:5208/05/2020
How Much Personality Should I Show?

How Much Personality Should I Show?

As much as you feel comfortable.The right answer is your answer. Whatever you feel like sharing is the right amount.There is this pressure out there to show off your family, your house, your dog, your photos from that college party where you slammed a kegstand. It really comes from lifestyle influencers which have bled into every aspect of marketing across the board.There is this constant chase to be authentic. What gets lost in translation is they think someone else's definition of authenticity is now their definition of authentic.If you don't feel comfortable showing your audience what your kids look, what their names are, what your favorite cocktail is to make, then that is totally fine. It's completely fine.The shame should only come from you trying to share and be "authentic" according to someone else's definition of authentic. Stop the self-judgment and stop the insecurity.You are in control of what you share with the world.For those who HATE marketing, here’s a short lesson plan:►►Enroll Now: https://geni.us/tiny-letter-jordan---I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.------DAILY EMAILMy Daily Email Newsletter - https://geni.us/tiny-letter-jordanFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-coursesQuestions?Feel free to contact me at [email protected] and I will get back to you as soon as possible. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
07:2406/05/2020
60-Day Marketing Strategy Worksheet

60-Day Marketing Strategy Worksheet

Download the Worksheet: https://geni.us/marketingstrategyFull Video: https://youtu.be/nE-DoG22268Has your creative business hit a roadblock? - Sign up here: https://geni.us/tiny-letter-jordanWhat’s Included: Printable PDF Finding Your Audience Creating Value How to Create Content Getting the Word OutMarketing your creative business shouldn’t be an overwhelming task. All it takes is having the right strategy.And asking the right questions is the key.Let this marketing strategy sheet provoke you and create a few sparks in your mind when it comes to marketing your business in these trying times.---I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.------DAILY EMAILMy Daily Email Newsletter - https://geni.us/tiny-letter-jordanFREE TEMPLATESOne-Page Proposal Template - https://geni.us/1-page-proposal60-DayMarketing Strategy Worksheet - https://geni.us/marketingstrategyONLINE COURSESHow to Start Your Video Production Company - https://geni.us/videoproductionPersonal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-coursesQuestions?Feel free to contact me at [email protected] and I will get back to you as soon as possible. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
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