Mini Chief: Simon Mainwaring, CEO of We First, on Bringing Purpose to Life, Growing a Brand Movement and Nailing a Pitch
“What does working at your company say about me? And do you embody the badge value that I want to say about myself when I tell someone where I work?" This is a special episode only available to our podcast subscribers, which we call The Mini Chief. These are short, sharp highlights from our fabulous CEO guests, where you get a 5 to 10 minute snapshot from their full episode. Our latest guest is Simon Mainwaring, CEO of We First. His full episode is titled Bringing Purpose to Life, Growing a Brand Movement and Nailing a Pitch and you can find the full audio and show notes here: 🎧👉 chiefmaker.com/289 👂 REGISTER INTEREST FOR THE NEXT MINI-MBA INTAKE: chiefmaker.com/minimba Simon is a brand futurist, global keynote speaker, and bestselling author. He is the Founder and CEO of We First, a strategic brand consultancy based in Los Angeles, California, that has helped companies like Sony, The Coffee Bean, Timberland, and Toms, to accelerate their growth and impact. His first book, We First: How Brands and Consumers Use Social Media to Build a Better World, was an Amazon, New York Times and Wall Street Journal bestseller, and was named the Best Business Marketing Book of the Year. His latest book, Lead With We: The Business Revolution that Will Save Our Future, was voted the McKinsey Top Business Bestseller on Workplace & Culture. Simon started his career as a writer and Creative Director at agencies including DDB (Sydney), Saatchi & Saatchi (London), Wieden & Kennedy (Portland) and Ogilvy (Los Angeles) winning awards at all major advertising festivals on clients such as Nike, Toyota and Motorola. Simon has been named one of the top keynote speakers in the world, is a regular columnist for Forbes, and in 2015 was a finalist for Global Australian of the Year. In this episode we talk about: ✅ The 3 things you need to nail a pitch and convert the naysayers ✅ Leading with We, and shifting away from Me First ✅ How the role and responsibility of business has changed, and ✅ The evolution and power of a brand movement Connecting with Simon Mainwaring You can connect with Simon via LinkedIn and his personal website. Books and resources Lead With We - by Simon Mainwaring We First - by Simon Mainwaring Follow Chief Maker 📝 Subscribe to the Finish Strong monthly newsletter and podcast drops 👍 Follow Chief Maker on LinkedIn 🍏 Give The Inner Chief podcast a 5-star rating on Apple Podcasts 🎵 Give The Inner Chief podcast a 5-star rating on Spotify 🎬 Subscribe to the Chief Maker YouTube channel 🤝 Connect with the Chief Maker